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Page 1: 2019 MEDIA KIT - Labcompare · 2 2019 MEDIA KIT americanlaboratory.com fi sales@americanlaboratory.com | labcompare.com fi sales@labcompare.com + Integrated Platform Technological

2019 MEDIA KIT

+

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Integrated PlatformTechnological advances are facilitators of scientific progress, and American Laboratory and Labcompare provide

readers with up-to-date, relevant, in-depth coverage of instruments, chemistries, and methods.

A Comprehensive, Professional Audience940,000 unique annual visitors from a range of scientific disciplines depend on the information provided by AL/LC

to make informed purchasing decisions.

Marketing Channels Geared to ROI• Online advertising

• Mobile advertising

• Email marketing

• Lead generation

Both integrated and distinct, American Laboratory and Labcompare provide access to a full range of laboratory professionals via a complete range of marketing channels.

One Source, All Channels

• Interactive Content Hub

• Custom Content

• Webinars

• Video

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Our editorial mission at American Laboratory | Labcompare is to provide scientists and researchers with the latest technology, methodology, and science news.

Website traffic, search metrics, reader surveys and other analyses enable the AL/LC team of writers and scientists to

address key audience interests, putting your marketing in the middle of a finely tuned content-delivery vehicle.

Content that Drives Readership

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American Laboratory | Labcompare attracts an audience that is actively involved in multiple disciplines that span the entire global laboratory marketplace. Turn our audience into your customers.

Demographics

Place of Employment

Position/Title

Data Source: Labcompare July 2017 - July 2018

CLINICAL DIAGNOSTICS LAB 2%3%

8% 9%

14%

29%36%ACADEMIC RESEARCH

PRIVATE INDUSTRY

OTHER

BIOTECHNOLOGY/PHARMACEUTICALGOVERNMENT

MEDICAL/HOSPITAL

935,200 Unique Visitors

27%

19%

38%

6%5%

5%

OTHERIncluding: Purchasing Director/Manager/SupervisorPhysician/Medical Professional Graduate StudentResearch Director/ PIQA/QC Director/Manager/SupervisorR&D Director/Manager/SupervisorEngineering Director/Manager/SupervisorTechnical Director/Manager/SupervisorOffice AdminPhysician (MD)

ENGINEER

UNIVERSITY PROFESSOR/FACULTY

LABORATORY TECHNICIAN

LABORATORY DIRECTOR/MANAGER/SUPERVISOR

RESEARCH SCIENTIST

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Demographics

Global Audience

59%

12%

20%

NORTH AMERICA EUROPE ASIA & SOUTH EAST ASIA REST OF WORLD (9%)

Data Source: Labcompare July 2017 - July 2018

Purchase-Ready AudienceLabcompare’s marketplace generates super high quality leads converting to sales at a

rate of 10%; best in the science industry!

Lead Purchase Timeframe16%

13%

18%

24%

28%IMMEDIATELY

WITHIN 1 MONTH

WITHIN 3 MONTHS

WITHIN 6 MONTHS

WITHIN 1 YEAR

American Laboratory | Labcompare

reaches the people in the industry you

want to see your message. American

Laboratory | Labcompare is read by

industry professionals in 25 major

laboratory companies of which 15 are

the largest in the world.

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+Audience Engagement

American Laboratory | Labcompare attracts and engages an active audience of laboratory science professionals searching for the latest applications and new products, services, and technologies they need to purchase for their laboratory.

Labcompare Visitors Typically Spend...

Users spend 10 minutes

per visit

Users visit 2 Pages per visit

Users conductover 340,000

product searches

Annual Engagement

Over 421,800 annual visits

(American Laboratory)

1,151,800 annual visits(Labcompare)

Over 562,800 page views

(American Laboratory)

2,018,100 page views

(Labcompare)

Average Monthly Statistics

Over 13,800 product leads

Over 45,000 page views (American Laboratory)

Over 160,000 page views (Labcompare)

Over 34,000 total visits(American Laboratory)

Over 91,000 total visits(Labcompare)

Opt-in Subscribers

Over 41,000 opt-in eBlast subscribers Over 53,000 eNewsletter subscribers

Data Sources:Omniture Analytics: July 2017 - July 2018Labcompare Lead Data: July 2017 - July 2018Campaign Monitor July 2017

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Growth Story

Traffic Growth

American Laboratory | Labcompare websites have seen significant and consistent growth among all

areas measured.; Visits, Unique Visitors, and Page Views all have seen a tremendous upswing in growth in

the last year. At mid-year 2018, our measurements project a continued growth pattern.

Our eBlast and eNewsletter audiences have been rigorously vetted over the past year, which significantly

increases total readership. We are also experiencing phenomenal growth in lead delivery as well;

20% increase in total leads so far in 2018.

Taken together, our website and digital offerings provide you with powerful tools to get your message

across to the people you want to reach most.

This is a significant opportunity to capture valuable leads and sales from our increasing number of motivated buyers looking for products and solutions similar to yours!

Take advantage and don’t miss out on this significant growth trend so you don’t lose brand and product awareness!

2017

2016 1,347,446

1,749,684

Labcompare.com Page Views AmericanLaboratory.com Page Views

2017

2016 463,639

520,791

2017

2016 668,329

957,394

Labcompare.com Visits

2017

2016 335,703

386,642

AmericanLaboratory.com Visits

2017

2016 564,045

799,759

Labcompare.com Unique Visitors

2017

2016 236,653

269,889

AmericanLaboratory.com Unique Visitors

é30% é12%

é43% é15%

é42% é14%

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+Impact Each Stage of the Buying Journey

American Laboratory | Labcompare impacts users during all stages of the product adoption process from awareness to lead generation - something no other media brand can offer. Drive awareness through sales-ready lead generation.

The most comprehensive selection of marketing solutions available to customize, target, and capture the right audience for you and boost your ROI.

Testimonial“I have worked in several capacities with marketing agencies and marketing service providers for many years. When I started out as a Product Manager, I soon realized that the world of marketing in our business did not have a very deep understanding of either market knowledge or the products... Labcompare is an outstanding exception.”

Uwe Ross, PresidentBinder INC

AWARENESS

EXPLORATION

EVALUATION

FINAL DECISIONPURCHASE

Application Notes

Technical Articles

Industry News

Print Advertising

Custom Content

Interactive Content Hubs

Content Marketing

Display Ads

eNewsletters

Email Blasts

Videos

Webinars

Product Directory

Featured Products

Product Reviews

Request a Quote

Clickthrough

LOW CONVERSION RATE HIGH

Labcompare’s marketplace is continuing to generate superb high-quality quotation request leads converting to sales at a rate of 10%!

Our product listings program is expecting a 25% conversion rate from supplier page clickthroughs to purchases!

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+Labcompare Product Listings

Generate Product-Specific Sales LeadsEnd users come to Labcompare to

research products and services using our

comprehensive database. Organizing

products into easy-to-navigate and

easy-to-read categories enables users to

quickly find and compare products

side-by-side, with a view of all specifications

and product information. Qualified leads

are generated when the user clicks on the

“Request Quote” button.

Click-Based Consumables Listings Labcompare is now offering high-quality

clicks for consumables, small equipment,

and software, which will drive traffic, sign-

ups, and sales for your organization. Leads

are generated when the user clicks on the

“Supplier Page” clickthrough URL.

Testimonial“Labcompare has been a wonderful site for us. After having our products listed on the site for less than a year, we’ve had numerous quote requests and have been pleased with the strong, qualified sales leads Labcompare has provided.”

Tara J. Vanderploeg, Marketing Specialist,BioTek Instruments, Inc.

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Labcompare’s Featured Products program

ensures that our audience becomes

aware of and engages with your most

important products at many touchpoints

throughout their buying journey and can

generate sales-ready leads.

Featured Products are a proven way to

generate additional exposure for a new

product launch or showcase existing

products.

The program utilizes a wide range of

American Laboratory | Labcompare

channels for maximum visibility.

Features:• Sponsored product status for equipment

and services listings (highlighted at the

top of a category page) in Labcompare’s

product directory for 12 months

• Rotation within American Laboratory

and Labcompare’s homepage carousels

for 3 months

• Up to five images or videos can be included

with product listing

• Inclusion in a dedicated Featured Product

section of the American Laboratory and

Labcompare websites for 12 months

• Featured in 2 topic-relevant newsletters

Featured Products Program

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Exhibit Hall Preview

The American Laboratory | Labcompare

Exhibit Hall Preview helps drive traffic to your

booth and promote new products, events,

and giveaways. It is published for PITTCON

and other trade shows throughout the year.

American Laboratory and Labcompare also

promote the Exhibit Hall Preview through

targeted group email blasts and eNewsletters.

Features:Dedicated page to your company containing:

• Logo

• Booth number

• Product information

• Featured links

• Promotional giveawas

• Events and seminar

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Your online ads are well-positioned for high

visibility on the Labcompare and American

Laboratory websites. Banner Ads can lead

to higher click-throughs, better branding,

and increased interaction with your brand

and its products. Banner ads appear

throughout both websites and are sold on

an impression basis.

Features:• Standard IAB sizes are offered:

– Leaderboard (728 x 90 pixels)

– Medium Rectangle (300 x 250 pixels)

– Wide Skyscraper (160 × 600 pixels);

Labcompare-only

• Static image and HTML5 formats are

all supported

• Initial load size up to 50kb max

• Total file size up to 10MB max

Display Ads

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Remarketing Program

The Remarketing Program allows you to show

display ads to Labcompare visitors across a vast

network of internal sites as they browse on

either desktop or mobile devices.

• Remarketing allows you to expand the

reach of your display advertisements

beyond the Labcompare site using the

Google Ad Network

• Helps to increase awareness and

engagement with your brand

Features• Minimum 25,000 impression per campaign

• Creative can be swapped once per month for

campaigns running longer than a month

• Select from multiple ad sizes; maximum

three sizes are included

• Monthly report with the following metrics

is included: number of impressions and

number of clicks

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Targeted eNewslettersDynamic, topic-centric, and timely content provides a

unique opportunity to deliver messaging to a specific,

qualified audience.

• Laboratory Instrumentation News

Sent three times a month with multiple sponsorships.

• Targeted eNewsletters

Sent monthly with a primary and secondary sponsorship.

Topics include: Clinical Diagnostics, Drug Discovery

/ Clinical Trials, Environmental, Food-Beverage,

Forensics, Informatics–LIMS, Life Science, Materials

Testing & Research, Optics Image Analysis / Microscopy,

Petrochemicals, Pharmaceutical, Separation Science /

Chromatography, and Spectroscopy.

• Digital Edition Alert & Pre-Issue Alert

Monthly newsletter linking to the latest magazine

online is sent to all American Laboratory and

Labcompare email subscribers, providing wide

reach and a unique audience.

• International Newsletters

Expand your footprint with entry to the vast European

and Indian laboratory markets.

Email BlastsPermission-based marketing option provides a cost-effective

and value-rich opportunity to promote your seminars,

webinars, product demonstrations, and other news and

events to a list targeted by recipient title, facility, area of

work, discipline, geography, and more.

Newsletters and Email Blasts

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Video

Tradeshow VideosVideos engage viewers and drive traffic. Educate prospects

after the conference and throughout the year.

Product Brochure VideosProduct Brochure Videos are mini-commercials on your

offerings that can be leveraged and multipurposed towards

any marketing/sales needs. The video features a combination

of compelling graphics, music, and audio narration.

Product Demos & TrainingDemonstrate your products to prospects and customers

through online videos. Sales and marketing can use them

in presentations; scientists can view them independently

throughout the year.

Customer Profiles & TestimonialsCustomer Profile and Testimonial Videos showcase your

products in action at a laboratory, or feature a customer

discussing your product at a conference. These videos allow

scientists to see how others have benefitted from purchasing

your product.

Video Features:

• Production coordination

• HD camera/lighting package

• Script development/storyboarding with client

• Video editing, motion graphics, sound design

• Professional voiceover narration/recording

• Optimized for online and mobile devices

• 6-12 months hosting on global server network

• Featured on American Laboratory | Labcompare video pages

• Deliverables: .mov/.wmv/.mp4 copies and HTML embed code

• Turnaround time six weeks from start of project including three rounds of changes

• Client owns the copyright

• Complete reporting of views, clicks, and downloads

• Contact details of those who downloaded your poster, if gated option selected

• 3D Animation services available at an additional cost

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Webinars

On-Demand Webinars Filmed at ConferencesTurn your conference presentations into enduring online video content. We film at major industry conferences. Converting your presentations to On-Demand Webinars allows scientists to view seminars and presentations online long after the conference ends.

Live WebinarsFully customizable, live web seminars may

be used for customer training, educating

potential buyers on your new products,

hosting online classrooms, or continuing

education events. American Laboratory |

Labcompare Live Webinars put you in front of

a large audience without the travel costs.

On-Demand WebinarsThe interactive functionality of online webinars provides

viewers with an in-depth look at a technology or process, and

allows scientists to toggle to pages of interest, submit queries

or to request a quote. These high-value, cost-effective

presentations include:

• Audio and/or video recording and editing up to 30 minutes

• Custom-branded webinar interface

• HTML5 format that is mobile compatible

• Interactive chapters and search tool

• Prominent call-to-action buttons for lead generation

• 12 months hosting on global server network

• Featured on American Laboratory | Labcompare video pages

• Copyright owned by client

• Deliverables: final URL and HTML embed code for placement

on webpages

• Turnaround time four weeks from start of project including

three rounds of changes

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Custom Video Solutions

3D Animation3D animation is the ideal format for delivering a visually

rich, informative overview of your latest product. Take

the viewer on a tour inside your product, spin your

product 360°, or zoom in on a sample at the molecular

level. Combining 3D animation with voiceovers and

commentary from technology experts provides

customers with a deep and detailed look at your

technology’s benefits.

Viral Video CommercialsIt’s a video that spreads like a virus, as the link is emailed

from scientist to scientist. By creating highly entertaining

videos aimed at your target audience, our viral videos

help your products literally market themselves as

viewers forward them to their colleagues and friends.

By embedding the video on a page alongside more

technical information about your product and a link to

request a quote, viral campaigns deliver your product

message and generate sales leads.

MicrositeA Microsite is a webpage designed to educate buyers on

your new product or upcoming event through detailed

information, interactive video, and an easy form where

they can request more information. Fully customizable

to meet any marketing needs, a Microsite will help you

boost awareness, drive sales leads and registrations,

and precisely measure ROI on your marketing spend.

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Lab IntelligenceLabcompare’s Lab Intelligence content

hubs zero-in on topics of interest to

those working in labs across industry,

government and other organizations.

Our inaugural launch focused on the

intersection of economics, sustainability

and performance and their relationship

to how lab equipment is used.

These sponsored traffic magnets

are refreshed throughout the year and

promise to attract readers engaged in

areas relevant to the topic at hand.

Marketing support includes a wealth of

emails and online and print promotion all

designed to keep the content hub in front

of readers on an ongoing basis. Continuing

content updates keep the hub in view

of search engines and offer sustained

engagement. Sponsors contribute

appropriate white papers, articles,

videos and related information to

expand branding and awareness.

Contact your sales rep to find out how

these dynamic products can boost your

marketing efforts and bring engaged

readers closer to your products and

your brand.

Interactive Content HubsInteractive Content Hubs

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+Content Marketing

The Labcompare Content Marketing Lead

Generation program helps support your

marketing efforts by targeting your desired

audience in the awareness phase. This

effective tool will help you attract, acquire,

and engage your audience by honing in on

the issues that are important to them.

Content will be hosted on our site and

marketed through our network to generate

leads, which will result in profitable customer

opportunities for nurturing your prospects in

the buying journey.

The Content Marketing program will

consist of:

• Production and design of 2 pieces of gated

content (e.g., comparison chart, timeline,

infographic, list, fun facts, and more)

• Lead form registration

• Delivery of a minimum of 100 leads

• Marketing through our network—online, email,

social media, and more

Features include:

• Editorial expertise and integrity

• Accomplished design team

• Effective campaign management

Heavy Metals in Food and How to Test for ThemHigh levels of toxic heavy metals—including cadmium, mercury, lead, copper, tungsten, and arsenic—can be present in food and other consumer products, even those that are natural and organic. As shown in Table 1, these numbers can be alarmingly high.1

Concentrations of heavy metals found in consumer products1

Substance Amount Product

Arsenic >6 ppm Spirulina products

Cadmium >2000 ppb Rice proteins

Copper >1200 ppm Children’s multivitamins

Lead >500 ppb Rice proteins

Lead >5 ppm Gingko herb products

Lead >200 ppb Mascara products

Lead >400 ppb Cacao powders

Mercury >500 ppb Dried cat treats

Mercury >100 ppb Dog treats

Tungsten >10 ppm Rice protein products

These and other findings make it more critical than ever for industry to conduct thorough investigations into heavy metals in potable water and food products. Four commonly encountered heavy metals and their possible health effects are listed below.

ArsenicSkin, bladder, and lung cancer; disorders of the vascular and nervous systems; cardiovascular disease; memory impairment; reproductive damage

CadmiumKidney toxicity, hypertension, lung damage, skeletal damage, birth defects

LeadChildren: short-term, low-level exposure impacts neurobehavioral development; can accumulate in fetus after passing through the placenta. Adults: can cause anemia and damage to brain, kidney, reproductive, immune, gastrointestinal, and nervous systems

MercuryCentral nervous system, immune system, respiratory system, renal system, and kidney damage; impedes brain development in growing fetus

ICP THROUGH THE DECADES

References1. http://pubs.rsc.org/-/content/articlehtml/2016/ja/c5ja90043c2. https://link.springer.com/chapter/10.1007%2F978-94-009-4690-3_73. https://www.hindawi.com/journals/physri/2010/164249/4. http://pubs.rsc.org/en/content/articlepdf/2017/ja/c6ja00335d5. https://link.springer.com/article/10.1023/A%3A10256933029646. https://www.jstage.jst.go.jp/article/chikyukagaku/42/4/42_KJ00008025807/_article7. https://www.spectro.com/

1928

The term “plasma” is introduced (from “πλάσµα,” Greek for

“moldable substance”)

1959

Deformation of electric arc to a flame, which leads to development

of Plasma Jet, and later to development of Direct Current

Plasma approach

1975

First instrument for ICP spectral analysis is produced

1999

Development of the first linear CCD-based ICP-OES system capable of measuring the halogens, by SPECTRO. The system uses a

Rowland Circle Alignment, which was previously not possible

1865

Studies of gas discharge tubes shed light on physical plasma

1956

Bădărău et al. report on high-frequency torch

discharge as spectral source

1965

Advent of ICP-OES. First reported publication on use of plasma spectral excitation

1984

First simultaneous, multi-optic ICP-OES system, using fiber optics and up to five optical

systems, is developed

1993

Development of the first solid-state detector-based ICP-OES system (SCCD)

2004

First Optimized Rowland Circle Aligned (ORCA) optical system on the SPECTRO Genesis is developed, eliminating the need for a separate

optic and UV chamber

Babat et al. research maintaining an induction

plasma on a stream of gas

1947

First direct wavelength drive monochromator using a Rowland Circle optical bench is developed

1986

Development of the first solid-state detector-based ICP-OES system (SCCD)

1991

Introduction of SPECTRO ARCOS with a unique optical system that improves speed and resolution,

based on the ORCA concept

2007

1932

Optical emission spectroscopy is developed

1990

SPECTRO develops a VUV for its Spark OES system which is then commercialized into

the first ICP-OES system capable of measuring the halogen elements (Cl and Br)

to sub-ppm levels

2015

Introduction of SPECTRO ARCOS MV (Multi View) ICP-OES with ability to

have true radial or true axial plasma view on one instrument and requiring

only 90 seconds to switch from one view to the other

Cl17

Br35

Diffractor

Detector

Electr

on Be

am

Sample

Contact your sales rep today to launch your Custom

Content Marketing program.

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Testimonial“Unlike print advertising, the ability to compare products at your fingertips, Labcompare provides quality driven leads direct to your email. Definitely a great return on your investment.”

John D. Peters, Assistant Marketing Director,NuAire, Inc.

Research Services

SurveysLeverage the breadth of American Laboratory | Labcompare users worldwide. We can assist you with creating and

deploying custom surveys to specifically meet your market research needs.

• Survey creation and input into survey software

• Email blast design and deployment

• Prizes and prize administration

• Basic or custom reporting

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+

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+Advertising Rates

Online Cost

Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site with Targeted URLs $90 CPM

Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site $85 CPM

Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site with Targeted URLs $85 CPM

Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site $80 CPM

Featured Article / White Paper / Virtual Poster Annual Hosting $1,000 each

Featured Product on Labcompare and American Laboratory $1,750

Exhibit Hall Preview $1,000

Product Listing with Lead Generation Custom quote

Pay per Click, Lead, Impression Custom quote

Remarketing Program Custom quote

Email Blast Cost

Custom Email Blast ($1,500 minimum drop)$0.40 per

email address

Creative Design Fee $500/hour

eNewsletter Sponsorship Cost

Digital Edition Alert - Primary Sponsor $2,500

Laboratory Instrumentation News - Primary Sponsor $2,500

Laboratory Instrumentation News - Secondary Sponsor $1,500

Targeted eNewsletter - Primary Sponsor $1,500

European & India Lab eNewsletter - Primary Sponsor $1,500

Video Cost

Live Webinar $10,000

Audio Webinar $2,500

On-Demand Video Webinar $3,000

Product Brochure Video $6,500

Tradeshow Video $3,500

Video Microsite Custom quote

Video Hosting (Annual)/per video $600

Commercial Video Custom quote

3D Animation Custom quote

Demo/Training Video Custom quote

Customer Profile/Testimonial Video Custom quote

Survey Cost

Custom Survey and Report Custom quote

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Specifications

Banner Display AdsMedium Rectangle: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Skyscraper: 160 x 600 pixelsExpandable Ads: Contact us for more information.Rich Media/Video Ads: Contact us for more informationFile Size: 40kb size limitAnimation: 15 second animation limit, 3 animation loops maxFile Formats: .gif or HTML/Third Party

Featured ProductsProduct Name or Catalog NumberImages: 400 x 300px (.jpg format) Up to 4 total (5 without video)No logosVideo (Optional) Hosted videos on Labcompare.com onlyProduct Description: Up to 80 words, No hyperlinks

Remarketing ProgramAvailable sizes include:• 250 x 250 – Square• 200 x 200 – Small Square• 468 x 60 – Banner• 728 x 90 – Leaderboard• 300 x 250 – Inline Rectangle• 336 x 260 – Large Rectangle• 120 x 600 – Skyscraper• 160 x 600 – Wide Skyscraper

Formats: GIF, JPG, PNGMax size: 150KB

EmailSubject Line: Compelling, specific subject line containing a call to action or sense of urgencyFile Formats: HTML 4.0 (use inline styles; avoid CSS), Template, or Creative Services (layered .psd)If sending raw materials: High resolution photo, text, link, & logo fileDimensions: Width should be no more than 600pxFile Size: 50kb size limit

EnewsletterTitle: Brief, one line title summary of product to be featuredImage: Your product image or logo, with the dimensions 187 pixels wide by 140 pixels highBody Copy: 40 to 80 words (limited to 600 characters) in one paragraph of product or branding copy (limit HTML formatting to bold or italics)URL: One link to a lead form, website or landing page.

Exhibit Hall PreviewLogo: High resolution .jpg or vector fileImage or Video: 400 x 300px (.jpg format) Hosted videos onlyContact Information: Include website urlBooth Number (if exhibiting)Company Overview: Company history, featured technologies, product descriptions, etc., Include links, Up to 250 wordsCompany Specials: Specific offers that are available at your booth during the showUp to 40 words for each offer; Limit to 3 offersShow Events: Demonstrations, seminars, workshops, etc.Include times & locations

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Sales - United StatesMatthew Gray McClosky Sales Director650.416.0510 | [email protected]

S. McCorvie WhamSenior Account Executive203.209.7299 | [email protected]

Jack Apostolik Senior Account Executive 650.243.5639 | [email protected]

Jenny StevensSenior Account Executive 619.385.1075 | [email protected]

Sales - InternationalHilary Turnbull [email protected] +44 (0)1875.825700

Emily Watson [email protected] +44 (0)1875.825700

CorporateJeanely HuntVice President, [email protected]

Andrew Scouten Account Coordinator [email protected]

Michelle Palomares Web Content Manager [email protected]

EditorialRobert L. StevensonEditor [email protected]

Donna FrankelDirector of Editorial [email protected]

ProductionJennifer Campbell Art Director [email protected]

Allison Kem Chelminiak Production Manager [email protected]

395 Oyster Point Boulevard, Suite 300 South San Francisco, CA 94080 650.243.5600

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