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In Print | In Person | Online | Around The World
Inspiring & Educating Wood Flooring Professionals
MEDIA KIT2019
Hardwood Floors magazine, the official publication of the National Wood Flooring Association, offers a signature mix of reporting dedicated to providing wood flooring professionals across the supply chain with the information necessary for personal and business success.
Our Mission
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Our Audience | Your CustomerOur readers are a global community of professionals who are dedicated to making an impact in the wood flooring inustry. Deepen your brand's connection with our engaged and passionate audience by building a custom marketing package with us today.
Our Commitment | Your InvestmentThe Hardwood Floors magazine team works closely with our advertising partners to design custom-tailored solutions that align with their individual needs. As a not-for-profit trade publication, proceeds from the magazine are invested directly back into the industry through NWFA member services and advocacy for wood flooring. Our channels reach your customers in print, in person, online, and around the world.
254k+ Website Page Views
125k+Website Users
14k+ E-Newsletter Subscribers
43% AverageOpen Rate
14%Average Click Rate
30,000+ App Article Views Since Launch
1,100+App DownloadsSince Launch
50+ In Person Events
25k+Print Subscribers*
Website data Aug. 1, 2017 -Aug. 31, 2018. Hardwood Floors App launched May 15, 2017.
print subscribers
websiteusers:
app articleviews:
25,000+
6,502110,537
N U M B E R S A T A G L A N C E
Subscriber data as of August 25, 2017.
(since November 2016)
(since May 2017)
Number ofcountriesserved:
49
ArgentinaAustraliaAustriaBelgiumBermudaBrazilCanadaChinaColombiaDenmarkDominican RepublicFinlandFranceGermanyGhanaGreeceGuyanaIndiaIndonesiaIrelandItalyJapanLatviaMalaysiaMexico
MongoliaNetherlandsNew Zealand
NigeriaNorway
ParaguayPeru
PhilippinesPolandRussia
SingaporeSouth Africa
SpainSri Lanka
SwedenSwitzerland
TaiwanThailand
TurkeyUnited Arab Emirates
United KingdomUnited States
UruguayVietnam
e-newssubscribers:
10,500+
website page views:
216,589
print subscribers
websiteusers:
app articleviews:
25,000+
6,502110,537
N U M B E R S A T A G L A N C E
Subscriber data as of August 25, 2017.
(since November 2016)
(since May 2017)
Number ofcountriesserved:
49
ArgentinaAustraliaAustriaBelgiumBermudaBrazilCanadaChinaColombiaDenmarkDominican RepublicFinlandFranceGermanyGhanaGreeceGuyanaIndiaIndonesiaIrelandItalyJapanLatviaMalaysiaMexico
MongoliaNetherlandsNew Zealand
NigeriaNorway
ParaguayPeru
PhilippinesPolandRussia
SingaporeSouth Africa
SpainSri Lanka
SwedenSwitzerland
TaiwanThailand
TurkeyUnited Arab Emirates
United KingdomUnited States
UruguayVietnam
e-newssubscribers:
10,500+
website page views:
216,589
*BPA MembershipApplied for June, 2018
O u r R e a c h
4,000+Individuals Reached
AT A GLANCE
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Aacer is proud to be a part of our industry’s official trade publication, Hardwood Floors magazine. Each year the HFM team works closely with us to create a custom package that aligns with our marketing needs. Their assistance doesn't stop there. They are there for us throughout the year to bounce ideas off of, offer suggestions, and be our second set of eyes. We are happy to have this outlet to reach out to our customers, and look forward to the continued partnership with NWFA/Hardwood Floors.”
- Janelle Pederson,Marketing Coordinator -Aacer Flooring
Danzer is a hardwood company, and working with the NWFA over the last few years has allowed us to focus our message to customers with common interests. As non-wood products are becoming more and more sophisticated with "wood look" visuals, the NWFA provides a clear platform for our true wood products.
Additionally, the flexibility of the NWFA’s advertising department provided a great platform to launch our specific marketing campaign and ultimately provided a path to success. Since partnering with the NWFA, we have seen a spike in inquiries, as well as new business. We look forward to a long and prosperous partnership!"
- Tracy Rowlett,Product Manager/Flooring NA - Danzer
Hardwood Floors magazine always takes the time to talk with us each year and listen to how our business is growing and changing. They then offer solutions that are catered specifically to our business to help us grow and maintain our brand exposure within the industry, not only through the print publication but also across Expo, digital, and educational platforms. It is this customization of products where we feel we have a great partner in advertising. We greatly appreciate the value that the Hardwood Floors magazine has provided us, and look forward to continuing our partnership."
- Josh Neuberger,Marketing Manager - Pallmann
20
19 E
DIT
OR
IAL
CA
LE
ND
AR
FEB/MAR
AD CLOSING: 1-4-19
MATERIAL DUE: 1-11-19
CONSUMER MARKETING
NWFA Training, DOMOTEX USABONUS DISTRIBUTION
Buy one 1/2 page or larger ad, receive free digital product focus in e-news
BONUS FOR ADVERTISERS
Subfloors + Sports FloorsTECHNICAL FOCUS
Subfloors/Subfloor Preparation/AdhesivesPRODUCT FOCUS
NWFA EXPO PREVIEW
Buy one 1/2 page or larger ad, receive a second ad of equal size free
BONUS FOR ADVERTISERS
NWFA Expo, NWFA Training BONUS DISTRIBUTION
Sanding Techniques & Sanding EquipmentTECHNICAL FOCUS
Sanding Equipment/Abrasives + Expo Exhibitor Showcase
PRODUCT FOCUS
APR/MAY
AD CLOSING: 3-8-19
MATERIAL DUE: 3-15-19
WOOD FLOOR OF THE YEAR
20% off any size adBONUS FOR ADVERTISERS
NWFA TrainingBONUS DISTRIBUTION
FinishesTECHNICAL FOCUS
Unfinished Wood Flooring + Finishes/Applicators/Fillers
PRODUCT FOCUS
JUN/JUL
AD CLOSING: 5-3-19
MATERIAL DUE: 5-10-19
Buy one 1/2 page or larger ad; receive free footerboard in e-news
BONUS FOR ADVERTISERS
NWFA TrainingBONUS DISTRIBUTION
Engineered Wood FlooringTECHNICAL FOCUS
Factory-Finished Flooring + Floor Manufacturing Equipment/Supplies + Essential Contractor Gear
PRODUCT FOCUS
AUG/SEP
AD CLOSING: 7-5-19
MATERIAL DUE: 7-12-19
CONTRACTOR HEALTH
2020 INDUSTRY OUTLOOK
20% off any size adBONUS FOR ADVERTISERS
NWFA Training, NAFCDBONUS DISTRIBUTION
HVAC Systems and Impact on Wood FlooringTECHNICAL FOCUS
Specialty Wood Flooring + Borders/Inlays/Vents/Moldings/Stair Parts
PRODUCT FOCUS
OCT/NOV
AD CLOSING: 9-6-19
MATERIAL DUE: 9-13-19
2018 INDUSTRY OUTLOOK
SILICA SAFETY
TECH FOCUS: SEASONAL ISSUES
OCT/NOV 2017
HFMoctnov_cover.indd 1 9/19/2017 11:13:59 AM
Inclusion in NWFA TISE Preview BONUS FOR ADVERTISERS
TISE, CCA, NWFA Training BONUS DISTRIBUTION
Working with Restoration CompaniesTECHNICAL FOCUS
PRODUCT FOCUS Tools/Moisture Meters/Supplies/Nailers/ Fasteners + Maintenance Products & Recoat Systems
DEC/JAN
AD CLOSING: 11-1-19
MATERIAL DUE: 11-8-19
40 UNDER 40
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• 12 months of visibility for the price of one
• Viewership by key decision-makers
• Advertiser designation throughout theProduct Listings section
• Distributor advertisers noted with Advertiser designation inthe Geographic Areas Served section
• NWFA Advertiser designation next to your company namein membership listing
• Featured listing and link to your site from online IndustryGuide (Available at hardwoodfloorsmag.com)
• Enhanced online Industry Guide microsite also available,see digital advertising section for pricing.
B O N U S I S S U E
NOV
AD CLOSING: 10-4-19
MATERIAL DUE: 10-11-19
NWFA INDUSTRY GUIDE
NWFA WOOD FLOORING
INDUSTRY GUIDE
preserving our past.reimagining our future.
We are proud to unveil our new identity and to affirm our commitment
to time-honored values. We may have a different look, but our values
are deeply ingrained and unchanged. Our artistry and sustainability
bring the future to you, without compromise.
D E S I G N W I T H O U T CO M P R O M I S E .
WWW.MULLICANFLOORING.COM
1-800-844-6356
Industry Guide Online
Search our online Industry
Guide to find products and
professionals from across the
supply chain.
Sanding Techniques & Sanding Equipment
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Wood StockA collection of industry
news spanning the entire
supply chain.
Tech TalkGuidance from industry
experts on timely topics.
Business Best PracticesA series of articles
focused on helping you
run your business.
New ProductsFeatures the latest wood
flooring products.
At the SiteVital information about
installation, sanding
and finishing.
NWFA ResourcesHighlights of various tools
and resources available to
NWFA Members.
EDITORIAL FOCUS
In Every Issue
5%Other
15%Industry
15%People
15%New Products
25%Business Best Practices
25% Technical Expertise
Covering every aspect of
a wood flooring professional's
career.
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Hardwood Floors magazine connects you with a powerful audience of key decision makers, making it the perfect platform for your brand.
AUDIENCE OVERVIEW
Out of 28 member benefits rated, Hardwood Floors magazine was selected as the #1 for most used service.
NWFA Member Annual Survey Resu l ts
76%Read Hardwood Floors
magazine weekly e-newsletter
95%Read Hardwood Floors magazine
42% Contractor
28% Dealer/Retailer
12% Manufacturer/Importer/Exporter
10% Inspector/Architect/Designer/Consultant/Other
6% Distributor
2% Manufacturer Rep/Business Services
Owner/President/CEO/VP67%
General Manager/Manager19%
Sales Rep/Sales Manager8% Inspector/Architect/Designer/Consultant/Other6%
Print Subscriber Breakdown
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Full PageLive Area:
7.5" x 10.375"Trim Size:
8" x 10.875"Bleed: .125"
Questions? Call 337.794.9232 or email [email protected]
Production Requirements
*Live area: Headlines, body copy, logos, andother critical elements should remain insidethe live area to minimize any chance of beingtrimmed off. Live area must be 0.5" in fromtrim on all sides (for full page and spreadbleed ads only). Electronic files: Supplied PDFfiles (CMYK & High Quality Print) are preferredwith all high-resolution image data embeddedwithin the file. All fonts must be convertedto outlines or paths. Ad files may also befurnished in native application file formatwhere the following programs have been used:Adobe Photoshop, Illustrator, or InDesign. Allapplication files must be accompanied bycopies of all linked images and fonts used. Allimage files used must be in .TIF, .JPG or .EPSformat. All files should have an effectiveresolution of 300 dpi at reproduction size.Email ad materials to [email protected].
Spread
Live Area: 15.5" x 10.375"Trim Size: 16" x 10.875"
Bleed: .125"
Spread* 16” 10.875”
Full Page* 8” 10.875”
2/3 Page 4.5” 10”
1/2 Page (Island) 4.5” 7.5”
1/2 Page (Horizontal) 7” 4.875”
1/2 Page (Vertical) 3.375” 10”
1/3 Page (Vertical) 2.1875” 10”
1/3 Page (Square) 4.5” 4.875”
1/4 Page 3.375” 4.875”
1/6 Page 2.1875” 4.875”
Expo Exhibitor Showcase 5.25" 8.25"
AD SIZE WIDTH HEIGHT
Expo Exhibitor Showcase
Live Area:4.75" x 7.75"
Trim Size:5.25" x 8.25"Bleed: .125"
1/2 P
age
Vert
ical
1/4 Page
1/4 Page
1/3 P
age
Vert
ical
2/3Page
1/2 PageHorizontal
1/3Page
Square
1/2Page Island
PRINT AD SPECIFICATIONS
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Welcome Ad 640 x 480 Up to 100 KB Animated .gif, .gif, .png, .jpg, html5
Leaderboard 970 x 90 Up to 80 KB Animated .gif, .gif, .png, .jpg, html5
Skyscraper 160 x 600 Up to 80 KB Animated .gif, .gif, .png, .jpg, .html5
Block 160 x 160 Up to 80 KB Animated .gif, .gif, .png, .jpg
Special Placement Banner 728 x 90 Up to 80 KB .gif, .jpg, .png
Website Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height)
E-News Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height)
Leaderboard & Footerboard 500 x 100 Up to 30 KB.jpg or
non-animated .gif
Block 336 x 280 Up to 30 KB.jpg or
non-animated .gif
Keep e-mail at a fixed width of 600 pixels. Image files for photos must be attached separately and .jpg, .gif, and .eps files are preferred. Images must be at least 72 dpi in resolution. We can accept HTML files that do not contain CSS (cascading style sheets), but it’s not the preferred method. When using a style, please use INLINE STYLES only; do not use internal or external style sheets. Subject line of 50 characters or less.
Questions? Call 337.794.9232 or email [email protected]
E-Newsletter
Skys
crap
er -
160
x 60
0
Leaderboard - 970 x 90Leaderboard - 500 X 100
Website
Welcome Ad640 x 480
Block336 x 280
Block160x160
Footerboard - 500 X 100
Custom E-Mail Specs
DIGITAL AD SPECIFICATIONS
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BUILD A CUSTOM MARKETING PACKAGE
Customize a marketing package with Hardwood Floors magazine. We make it easy to
combine print and digital opportunities with the magazine, NWFA education, Expo,
and more.
Plus, with an updated consumer site and coinciding homeowner's handbook,
enhanced hands-on training, updated technical publications, and a growing
community of wood flooring professionals, there's a wide variety of opportunities to
maximize your marketing dollars and help you connect with your customers. Build
your custom marketing package today.
Invest in your business. Support your industry.
Grow together.
MARKETING OPPORTUNITIES
• Print Ads
• Digital Ads
• Custom Emails
• Sponsored Content
• Inserts
• False Cover Options
• Sponsored Videos
• Events
hardwoodfloorsmag.com337.794.9232 | [email protected]
Libby JohnstonPublisher & VP of Media [email protected]
337.794.9232
Katie SchenkAdvertising & Media Manager
[email protected] 800.422.4556
Contact Hardwood Floors magazine today or visit hardwoodfloorsmag.com, to learn more.
111 Chesterfield Industrial Boulevard, Chesterfield, Missouri 63005 EM [email protected] PH toll-free: 800.422.4556 local: 636.519.9663
