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2019 MEDIA KIT
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CONTENTS About | 3
Roster of Services | 4 – 12
Graphic Design | 4
Printing | 5
Distribution | 6 PR & Local Media | 7 Email Marketing | 8
Text Message Marketing | 9 Contact Lists | 10 Social Media | 11
Virtual Agents | 12
Testimonials | Page 13
Order | Page 13
Management Team & Contact | Page 13
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About
The Urban Marketing Group (UMG) provides
cost-effective solutions that support entrepreneurs, small businesses, and non-profit organizations. We strengthen our customer’s marketing strategies – and bottom line – via:
1. Digital & Print Marketing Solutions We address the specific needs of our customers to enhance and support their promotions. We connect our customers to their target audiences with strategic planning and active engagement.
2. Media Visibility, Support, & Presence We help our customers establish
community trust and credibility through a wide variety of local media channels.
3. Consultation We work closely with our customers as advisors to assist them with the planning and development of their marketing strategies
To view the diversity of our customers, please click here
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Graphic Design
We work with our customers to design visually captivating marketing and promotional materials. We offer unlimited edits, until the design fits your expectations.
Industries include:
• Real Estate
• Events & Socials
• Political
• Invitations
• Retail
• And more….
To view more examples, please click here
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Printing We can get most print job types completed. Our top sellers are postcards and full page (8.5 x 11).
To view more examples, please click here
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Distribution We only offer this service in the Washington, DC region (including Maryland and Northern Virginia). Finding and working with a trustworthy distribution team is very tough!
• How do you know the team you hired did the job they were paid for? Not a portion of the distribution project, but the entire job?
• How do you know the team you hired represents you appropriately in the public eye?
• How do you know that team you hired cares about your success? Our team has years of community distribution experience. We provide the most reliable, trustworthy, and professional distribution service in this region PERIOD. We distribute and post:
• FLYERS • PAMPHLETS • POSTCARDS • LAWN SIGNS • POSTERS • MENUS • DOOR SIGNS • And more…
All distribution jobs include:
• Pictures for your social media marketing! Show the world how much the community loves you!
• Option for our team to dress in attire that represents your organization • Hourly check-in and communication (if requested)
PLEASE NOTE distribution service, travel expenses, community engagement, weather, and safety concerns are all factored into our rates.
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PR & Media Support ADVERTISING is a highly effective way to reach the
public and be seen by your target audience. Advertising your message using a captivating visual and great “call to action” will maximize your exposure if placed in the right channels. This includes:
• Newspapers & Magazines (print and digital) • Website Banners • Social Media • E-Newsletters Banners • Commercials (radio, TV, and internet)
To view examples, please click here __________________________________
PUBLIC RELATIONS (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The main objective of PR is to basically gain free exposure to their audiences using topics of interest and news media items.
This is what separates it from advertising.
PR is perfect for:
• The launch of a new product, service, organization, or office • Financial results • Events and awards • Disasters, strikes or organizational closures • Achievements and accolades • Dignitaries and celebrity participation or support • Community activities and engagement
To view examples, please click here
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Email Marketing Use our 23K + opt in list to reach professionals engaged with urban lifestyle and culture, as a dedicated email (or series). Perfect for events special offers, announcements, products, and services. We provide full open and click reports.
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Text Message Marketing
We are partnered with Sentext to present mobile marketing opportunities at rates we decide.
Mobile Marketing works for every type of business! Using a single text message, merchants can contact their entire customer base at a moment’s notice! Staying connected to your customers helps you to:
• Retain your existing customers by keeping them informed and interested • Increase floor traffic on slower days • Build your customer base through referrals from existing customers • Interact with your customers through polls, contests and more! • Give your customers what they want by getting to know them with customizable data collection campaigns.
Many businesses in today’s market are focused on external marketing programs that target new customers.
While constantly seeking the next new customer, business owners often overlook the loyal customer base that returns to their business time and time again. If the merchant’s primary objective is to constantly bring in new business, they may miss out on the potential opportunity with their existing customers!
To view a short video, customer reviews and testimonials click here
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Contact Lists
We rent and sale segmented email, postal, and business phone lists.
These contacts are all opt in’s of various organizations and groups.
Important details
• We do not mail postal. Postal lists are sent to you for your use • If you need us to deploy an email please note: we charge a flat $100 rate to
deploy one email and to provide one report regardless of the quantity of emails being deployed
• Lists are scrubbed and cleaned contacts against the NCOA • 97% deliverability and accuracy
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Social Media
We use social media to provide the following benefits and features that will allow you to: 1. learn about your customers and connect with your audience
2. communicate directly to your audience
3. reach new audiences locally and globally
4. improve customer service
5. gain market share
6. create meaningful relationships that generate leads
7. increase brand awareness cost effectively
We will grow your networks organically and enhance your brand via:
• Invites (to groups, business pages, and events) • Geo-targeted and strategic posts • Social support via “shares”, “retweets”, “likes” and more • Trending hashtags
PLEASE NOTE we do not guarantee any quantity of “followers”, “likes”, “shares” or practice any method of “unnatural” audience growth.
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Virtual Agents This is a wonderful service if you need to a cost-effective way to communicate and manage your customers. We can:
• monitor – and respond to – customer reviews and testimonials published to Google, Facebook, Yelp, and more.
• manage your emails, opt in’s, and social media management channels • appointment and calendar management • direct customers to the appropriate links and channels • manage tickets and alert you to customer issues and complaints • help achieve customer service performance goals • provide excellent virtual customer service and management • book appointments • manage negative comments • respond to customer reviews • convert contacts into potential sales leads whenever possible (and send to you
on a weekly basis for you to contact and close! • And more…
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Testimonials & Reviews
To view testimonials and reviews of our services and customer care, please
click here
Request Services
To request services or a customized plan, please click here
Contact Jason A. Easley President - Sales & Marketing | [email protected] Nico Hopson President – Operations & Owner of WinDC Media | [email protected] Carnegie Black Advertising & Marketing Consultant | [email protected] Monique Curtis Digital Marketing Associate | [email protected] Kenny Teasley Distribution Manager | [email protected]
