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2019 MEDIA GUDIE
Updated November 2018
WHY BIG RIGS?
2x Weekly Emails
bigrigs .com.au
99k^ Mobile Audience
Facebook .com/BigRigs
@BigRigs News
Free Fortnightly
Big Rigs has enjoyed a quarter century of growth and cemented its role as a major voice of the road transport industry. Its hard hitting
editorial content is a must read for everyone in trucking – from CEOs to bureaucrats, fleet owners, owner driver and drivers. As a major industry influencer, Big Rigs is proud to investigate the issues and
politics of the road as a publication that can’t be ignored.
Source: ^Omniture May, 2017.
WE ARE THE TRUSTED VOICE OF THE
TRANSPORT INDUSTRY
OUR AUDIENCE
We’re reaching more people than ever before as Big Rigs continues to produce quality content that outperforms competitors, smashes industry standards and engages readers.
5,200^
Email Subscribers
92,364UNIQUE WEBSITE VISITORS^
181,516MONTHLY WEBSITE PAGE VIEWS^
WWW.
52,046Print Circulation per Month*
38KSocial Audience Growing^^
+
^Omniture May 2017; avg monthly traffic ^^MailChimp November 2017: Facebook November 2018;combined newsletter and alert subscribers *12 Month Average, Publisher’s Claim November 2018
OUR AUDIENCEHOW WE STACK UP ONLINE AGAINST OUR COMPETITORS
Unique Visitors Per Month*
92,364
55,000*
18,800
Big Rigs
Owner Driver
Diesel
...have not read a competitor publication
within the last three months**
95%BIG RIGS REACHES AN EXCLUSIVE AUDIENCE...
UP TO
80%OF READERS TAKING ACTION
as a direct result of seeing something in Big Rigs †
WITH
17,248Power Torque
Source: *Omniture May 2018; Owner/Driver 2018 Media Kit; Power Torque 2017 Media Kit; Diesel Media Kit, 2018) ** Get Truckin’ Survey December 2016. † Get Truckin’ Survey December 2016
DISTRIBUTION
Print Distribution
44% QLD
6% SA
4% WA
25% NSW16%
VIC
4% TAS 1% NT
Online Audience Distribution
33% QLD
6% WA
6% SA30%
NSW
22% VIC
2% TAS1% ACT
• Roadhouses and Truck Stops• Truck Washes• Newsagents• Parts Suppliers and Outlets• Dealerships• Major Manufacturers• Workshops and Repairers• Transport Companies• Trailer Builders and Repair
Workshops• Transport Industry Associations• Transport Insurance Companies• Training Companies and Facilities• Major Oil, Chemicals and
Lubricant Suppliers• Industry Specific Museums• Selected Hotels, Transit Centres
and Convenience Stores• Paid Subscriptions
PICK UP A COPY OF BIG RIGS AT:
Source: Omniture June-December 2016; MailChimp; Facebook Insights; CAB September 2016*This is a combined not aggregate audience number.
Big Rigs is committed to educating, entertaining and informing our audiences through a variety of content pillars.
NEWSHard hitting and investigative news features showing what’s driving the road transport industry
ROAD TESTIn-depth evaluations of new trucks
ON THE ROADStrange, peculiar and just plain interesting happenings on Australia’s highways and byways
TECH TALKThe latest in transport innovation
YOUR SAYReaders and truckies voice their opinion
INDUSTRY COLUMNSThe word from associations that affect life on the road
WHAT’S ON Hear all about the latest events going on in the industry
FUN + GAMES Take a load off with crosswords, comics and comedic relief
CAREERS + TRAINING Drive your skillset further with courses and career opportunities
In today’s world of marketing, content is king and aligning relevant editorial content with your brand assists in keeping your product or service front of mind for perspective customers.
Content Marketing (Brand Insights) provides an unobtrusive, integrated marketing opportunity that conveys your brand’s story in a way other advertising cannot.
Readers don’t want to be told what to think - they want to be told what to
think about. But reaching audiences with a specific or detailed message isn’t easy.
Today, consumers have to trust a brand or news source before they engage with their message and the content they produce. That’s why Big Rigs, as the trusted voice of the transport industry, allows you to speak directly with your audiences through current, relevant editorial in a credible, familiar environment – fostering a powerful connection.
Big Rigs Brand Insights provides a unique native
advertising opportunity communicating your message within the context of our newspaper copy – something the audience already wants to read! Following the natural form and function of our trusted publishing environments, the advertising is brought to life within the page.
You could launch a new mascot or logo, or even a new product in a new and exciting way that makes you stand out amongst your competition. With a range of integrated multi-channel
social, print and online packages available, there is something to cater to your brand’s needs. It’s a great chance to align trusted print with you – the top trusted brands of the industry.
Many top brands have already relied on Big Rigs to tell their brand’s story and engage audiences through native content, so what are you waiting for? Marketing is about building a connection and standing out for the right reasons – find out how we can help!
CONTENT MARKETING
NEWS BIG RIGSbigrigs.com.au 6
When you need a native solution that will make your product or service news
C1
L2
U2 T1
T1
E1
R2
PRINT – 1x per month
• Brand Insights article• Full Page advertisement • Half Page advertisementONLINE – 1x per month
• Brand Insight article• 2 day Homepage Takeover• 10,000 impressions (over MREC,
Leaderboard or Banner)• Roadblock on article page• Social Media – 2 posts per month
HIGH IMPACTENHANCED
PRINT – 1x per month
• Brand Insights article• Full Page advertisement• Half Page advertisementONLINE – 1x per month
• Brand Insights articles• 2 day Homepage Takeover• 10,000 impressions (over MREC,
Leaderboard or Banner)• Roadblock on article page• Social Media - 2 posts per month
$22,000 INC GST
$38,500 INC GST
3 months 6 monthsBUILT FOR
BUSINESSOur integrated,
multi-channel content packages are specially
tailored for the transport industry – enabling our advertisers to get their
businesses in front of our engaged and dedicated
readership across the entire Big Rigs’ media suite.
CONTENT MARKETINGEXAMPLES
“We executed a content marketing campaign with Big Rigs as I thought it was the best way to get our message across.For our business, a customer testimonial showcasing the effectiveness of our product was a powerful inclusion in the campaign as it proved our value to other potential customers and generated more business for UES. I’d had previous dealings with Big Rigs and I knew they had the right audience that we needed. We always generate a lot of phone calls from the ads we run with Big Rigs. Brand Insights editorial worked as a
tool for our Sales Reps, giving them something solid to go out and show clients, changing the conversation from us talking about our product to “This truckie has used our chairs and thinks they’re great, take a look at that”.Overall, we would do it again and are happy with the results we received.”
– Simon Allen Business Development Manager Seating UES INTERNATIONAL
INTEGRATED MULTI-CHANNEL
CAMPAIGN
100%9:41 AM
Online
Social
Newsletter
Mobile
High Impact
100%9:41 AM
PRINT THAT STANDS OUT
We specialise in innovative print tactics that will make your brand stand out and compel readers to take notice.
INVESTMENTPRINT & BUNDLES
Bundle bookings include a print advert and online display adverts on the desktop and mobile sites of bigrigs.com.au
SIZE AD SIZE MODULES CASUAL RATE*
1/8p 3x3 9 $745
1/6p 4x3 12 $885
1/4p 3x6, 6x3 18 $1116
1/3p 4x6 24 $1347
1/2p 6x6, 12x3 36 $1710
FP 12x6 72 $2601
DPS 12x12 144 $4977
All prices include GST and full colour print.
MREC
Mobile Banner
Leaderboard
HIGH IMPACT DIGITAL
HEADER WITH SCROLLING SKINS
Digital domination is yours with this creative
OVER THE PAGE (OTP)Impossible to miss and with animation options
available, the only limit is your imagination
ON EVERY DEVICE
High impact, cost effective mobile options to engage an
audience on the move
STICKY SKINSBring your marketing message to life with
this out of the box, stand out execution
RMXEngage your audience with video
on the Big Rigs home page
100%9:41 AM100%9:41 AM
BIG RIGS PODCAST
From breaking stories to big discussions, we’re here to bring you all the truckie news from near and far.
With over 13,000 listeners, Big Rigs podcast is a powerful medium to reach your target audience.
WHERE THEY CAN LISTEN
FOR MORE INFORMATION ON THE BIG RIGS PODCAST, VISIT BIGRIGS.COM.AU/PODCAST
30-second commercial - $150 ex GST2-minute commerical - $700 ex GSTHost Package - $1200 ex GST
ADVERTISING PACKAGES
FACEBOOK AUDIENCE INSIGHTS
1,022 LIKES, SHARES AND
COMMENTSLISTENED TO
PODCAST SNIPPET
8,832 4,973 POST CLICKS
CONTENT MARKETING SOLUTIONS
News Xtend offers content marketing solutions that help you source, create, distribute and amplify content. Get access to affordable
content marketing solutions that don’t compromise on quality for your next TVC, Pre-Roll or engagement video to support your native
content campaign.
Whether you want to increase calls, sales, traffic, lead generation, awareness or engagement, NewsXtend can help deliver your most profitable customer, in the format you want them.
Helping you navigate the digital marketing landscape and achieve your business goals. Powered by News Corp Australia with a
direct line to Google and Facebook, News Xtend provides powerful digital campaigns and first-class service that our rivals simply cannot match. Track your results anytime, anywhere via
your custom online dashboard.
NEWS CORP STUDIOS
NEWS XTEND
From concept… to conversation… to conversion
Whether you want to increase calls, traffic, awareness, leads or sales, News Xtend can deliver your most profitable customer, in the format you want them.
Powered by News Corp Australia and with a direct bat-phone to Google and Facebook, we provide powerful digital campaigns and first class service that our rivals can’t match.
While targeting your ideal customer as they lives their lives online, News Xtend ensures every dollar you spend is an investment in improving your business. We pride ourselves on complete transparency, allowing you to track your result ensuring complete transparency you can track your results anytime, anywhere, via your online dashboard.
display social
searchservice
YOUR BUSINESS ADVANTAGE newsxtend.com.au
A Proven Tactic
In the last 12 months, Allied Bearings and Tools have experienced 300% growth directly from their News Xtend campaign. Click on the videos below to hear directly from our clients on the success.
300% increase in sales
“I really enjoy working with News Xtend. For regional areas
this is perfect, it gives you the feeling you’re a big company with
a dedicated marketing team.”
YOUR BUSINESS ADVANTAGE newsxtend.com.au
DIGITAL RATESAd Unit Price Method Price inc GST
DESKTOP: DISPLAY
Leaderboard CPM $45.00
MREC CPM $45.00
Half Page CPM $55.00
Roadblock CPM $75.00
3D Cube CPM $70.00
Roadblock CPD $200.00
Spot Expander CPD $240.00
Chameleon OTP CPD $240.00
3D Cube CPD $240.00
Standard OTP CPD $240.00
Full Page OTP CPD $260.00
Billboard CPD $310.00
Header with Scrolling Skins CPD $330.00
Lumberjack CPD $380.00
Trailer Royale OTP CPD $400.00
DESKTOP: VIDEORMX MREC CPM $50.00
RMX Half Page CPM $55.00
Pre-Roll CPM $85.00
MOBILE: DISPLAYTop Banner CPM $45.00
Mobile Billboard CPM $50.00
MREC CPM $45.00
Mobile RMX MREC CPM $55.00
Pre-Roll CPM $85.00
Mobile ScrollX CPD for 7 days $260.00
Std Full Page OTP CPD for 7 days $260.00
Mobile 3D Cube CPD for 7 days $340.00
Mobile Buyout CPD for 7 days $260.00
Mobile Billboard CPD for 7 days $260.00
Mobile Spot Expander CPD for 7 days $340.00
CPM = Cost per 1000 ImpressionsCPD = Cost per Day
FEATURES LISTEDITION EDITION DATE FEATURE BOOKING DEADLINE COPY DEADLINE
1 11th January 2019 17th December 2018 Wednesday 2nd January
2 25th January 2019 Monday 14th January Wednesday 16th January
3 8th February 2019 Keep It Cool Monday 28th January Wednesday 30th January
4 22nd February 2019 Monday 11th February Wesdnesday 13th February
5 8th March 2019 Trailer Feature Monday 25th February Wednesday 27th February
6 22nd March 2019 Monday 11th March Wednesday 13th March
7 5th April 2019 Driveline Monday 25th Wednesday 27th March
8 19th April 2019 Monday 8th April Wednesday 10th April
9 3rd May 2019 Monday 22nd April Wednesday 24th April
10 17th May 2019 Brisbane Truck Show Feature Monday 6th May Wednesday 8th May
11 31st May 2019 Monday 20th May Wednesday 22nd May
12 14th June 2019 Brisbane Truck Show Wrap Up Monday 3rd June Wednesday 5th June
13 28th June 2019 Monday 18th June Wednesday 19th June
14 12th July 2019 Telematics Monday 1st July Wednesday 3rd July
15 26th July 2019 Monday 15th July Wednesday 17th July
16 9th August 2019 Monday 29th July Wednesday 31st July
17 23rd August 2019 Monday 12th August Wednesday 14th August
18 6th September 2019 Trailer Feature Monday 26th August Wednesday 28th August
19 20th September 2019 Monday 9th September Wednesday 11th September
20 4th October 2019 Keep It Cool Monday 23rd September Wednesday 25th September
21 18th October 2019 Monday 7th October Wednesday 9th October
22 1st November 2019 Monday 21st October Wednesday 23rd October
23 15th November 2019 Monday 4th November Wednesday 6th November
24 29th November 2019 Monday 18th November Wednesday 20th November
25 13th December 2019 Monday 2nd December Wednesday 4th December
Marie O’Reilly MEDIA SALES CONSULTANT
For Big Rigs, 2018 is a time of excitement as the publication enters
the next chapter of its long and powerful history as a major voice in the road
transport industry.
The Big Rigs team aims at shedding a light at the challenges, needs and triumphs of
the drivers that carry the nation.
This is being done with a mix of editorial content covering targeted interest
demographics with investigations into the confusion of transport politics, new truck evaluation by one of the nation’s
most experienced teams, operator stories showing successful people and families with truck businesses, up-to-the-second technological advances, in addition to Big
Rigs product reviews, trucking around and a broad range of advertising that is
noticed and absorbed.
News, reviews, truck evaluation and analysis of politics make up the must-read
content, and for advertisers access to a better targeted demographic that will bring
fast and improved results.
A truly national publication that can’t be ignored, Big Rigs really is the voice of the
Australian road transport industry.
Peter HockingsMEDIA SALES MANAGER
Your Transport Industry Expert
James GrahamEDITOR
Kate Dodd DIGITAL PRODUCER
Michael KiddMEDIA SALES CONSULTANT
YOUR TEAM