idea presentation

the

Idea Presentation

User Research

Idea Generation

Visual Presentation

Market Research

one idea per page

Idea PresentationNext Thursday, in class, here!

Present your own poster

Digitally presented on screen

5/6 minutes per team

1 minute per Poster (max)

60 Second Elevator Pitchwhy - a problem? a need? market/trend research? opportunity? data? user observations? user interviews? an unexplored space? latent need?who - who is your target market? (and do you know that size?)

what - what is your idea and what makes it unique

how - how might it work?

practice, pace yourself and be natural

real research data is great!real stories are great!real excitement is great!

fake research data is VERY BAD!fake stories are VERY BAD!

fake excitement is VERY BAD!

Feedback1 minute written feedback from the passengers after each team presents

who is coming?our client! outside employees from industry, our lab instructors, and more…

what are they scoring?overall concept (theme, novelty, market)poster (clarity, aesthetic)presentation (content, delivery) informs individual grade

informs team decisions

overall avg team scores will also contribute to your grade!

Presentation Ranking

Presentation Ranking

Poster Reminders

Landscape Format (11”x8.5”)

Consistency, Balance, Focus, Contrast, Legibility, Use of Space

Team Google Folder Submission name: “color_toyname.jpg” 300ppi

Presentation GuidelinesDo:

Address everyone

Clearly explain the concept

Use the poster

Be excited about the idea!

Practice!

Don’t:Use note cards

Go into too many details

Face/block the screen

Don’t be a salesman!

LogisticsThursday (tomorrow, here) - Concept Selection - bring in the 6 Ideas, market research and the prior ideas

Monday before Noon - submit your digital poster image to the google folder (Individual Assignment)

Monday and Wednesday - Shop Safety Introduction and Pitch Practice - Be prepared for both

Between Friday-Wednesday- User Feedback on Ideas - Take Notes and email to team BEFORE idea pitch

Next Thursday - 6pm arrive on time or early and sit in your team table. I will call up each team one at a time to present. Return to table after entire team presents. You pass mic between teammates.

Peer Reviews!

Today - Digital Poster Design and Pitch Practice!