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2019 MEDIA KIT

2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

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Page 1: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019MEDIA KIT

Page 2: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

print rates

2019

THE AMERICAN DIABETES ASSOCIATION’S mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

OUR DIFFERENCEThe American Diabetes Association® sets the standards for and encourages healthy living with diabetes. We are the only organization dedicated to improving the lives of all people affected by diabetes. We are grounded in strong science, research advances, advocacy, health care excellence, and community-level support.

OUR CONNECTIONSOur Media Network connects your brand to our highly engaged, health-conscious audience. Connect to our nearly 6 million readers, 2 million donors, 400,000+ volunteers, and 14,000 health care professionals.

IMPROVING LIVES

Page 3: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

DIA

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2018

MAY/JUNE 2018

The healthy living magazine

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FOOD ISSUESUMMER

P. 44

TEST YOUR

DIABETES IQ

FRESH FISH

CHEAP EATS!&

2018

CONTRIBUTING AUTHORS

ANDREW J.M. BOULTON, MD, DSC (HON), FACP, FRCP

Professor of Medicine, University of Manchester, Manchester, U.K., and Visiting Professor of Medicine, University of Miami Miller School of Medicine, Miami, FL

DAVID G. ARMSTRONG, DPM, MD, PHDProfessor of Surgery, Keck School of

Medicine of the University of Southern California and Director, Southwestern Academic Limb Salvage Alliance (SALSA), Los Angeles, CA

ROBERT S. KIRSNER, MD, PHDChairman and Harvey Blank Professor,

Department of Dermatology and Cutaneous Surgery, University of Miami Miller School of Medicine, Miami, FL

CHRISTOPHER E. ATTINGER, MDProfessor of Plastic Surgery, Georgetown

University School of Medicine and MedStar Health, Washington, DC

LAWRENCE A. LAVERY, DPM, MPHProfessor of Plastic Surgery, Orthopaedic

Surgery, and Physical Medicine and Rehabilitation, University of Texas Southwestern Medical Center, Dallas, TX

BENJAMIN A. LIPSKY, MD, FACP, FIDSA, FRCP (LONDON), FFPM RCPS (GLASG)

Green Templeton College, University of Oxford, U.K., and Emeritus Professor of Medicine, University of Washington College of Medicine, Seattle, WA

JOSEPH L. MILLS, SR., MD, FACSReid Professor of Surgery and Chief,

Division of Vascular Surgery and Endovascular Therapy, Baylor College of Medicine, Houston, TX

JOHN S. STEINBERG, DPM, FACFASProfessor of Plastic Surgery, Georgetown

University School of Medicine and MedStar Health, Washington, DC

Diagnosis andManagement ofDiabetic Foot Complications

This publication has been supported by unrestricted educational grants to the American Diabetes Association from Healogics, Inc., and Organogenesis, Inc.

800K+ fans & followers

360°APPROACH

WEBSITES

ENEWS

DIABETES FORECAST®

PROFESSIONAL NETWORK

CUSTOM CONTENT SOLUTIONS

Disease

Special Edition Supplement

and Other Vaccinations

Pneumococcal

DF Sept/Oct Supplement 2018_FINAL.indd 1 7/20/18 11:23 AM

• Brochures• Mini Mags• Books• Reprints• Videos• Podcasts• Microsites

THE HEALTHY LIVING MAGAZINE 150

The healthy living magazine

MARCH/APRIL 2018

PRODUCTS2018CONSUMER

GUIDE

Meters, Pumps, CGMs, Pens & More!

FOR LIVING WELL

All About CGMs: Booklet Inside!

+

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018

www.diabetes.org/clinicaldiabetes

VOLUME 36 NUMBER 3

ClinicalDIABETES

SUMMER 2018

Beneficial Effectsof Vitamin D in Patients

With Obesity p.217

Sustained Benefits of Shared Medical

Appointments p.226

Role-Related Activities, Diabetes and Health Care

Utilization p.232

PRACTICAL INFORMATION FOR PRIMARY CARE

®

Nearly 6 MILLION Readers

Banners and interactive media available

DIABETES FORECASTDIGITAL EDITIONS

Updates and Innovations: Recent Reports on Diabetes Medications,

Clinical Care, and Education

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■ FEATURE ARTICLES

129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger

139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma

145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong

155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou

159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt

167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell

177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan

184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi

189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford

193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson

196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman

spectrum.diabetesjournals .org

S P R I N G 2 0 1 8

®

continued on p. 122 →

SOCIAL MEDIA 1 MILLION

visitors

OUR MEDIA NETWORK: Connect with our audiences on all platforms.

Page 4: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

HEAD-TO-TOE HEALTH CONTENT Our highly engaged audience members look to us for the news and support they need to thrive with diabetes. They welcome our clear information about treatments and scientific discoveries and our focus on food and recipes, fitness, weight loss, medications, monitoring, coping, and motivation.

WE ARE THE LEADING healthy lifestyle magazine for millions of people with diabetes and pre- diabetes. Our readers take action every day to live well.

TRUSTED BRAND Our magazine is an extension of the American Diabetes Association’s brand, the authority on diabetes management. We provide expert content and an authentic voice dedicated to living well with diabetes every day.

food fitness weight loss medications monitoring coping motivation

The Healthy Living Magazine

DOCTOR

APPROVED

Articles are reviewed by

MDs, CDEs, RDs,

and more.

Page 5: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

DIABETES FORECAST readers

WHO THEY ARE: People living with prediabetes and diabetes, their families, health professionals, donors, and volunteers.

print edition

500,000• 6 issues a year• Newsstand distribution• Expanded doctor and

medical office distribution• Newly diagnosed, Living

with Type 2 Diabetes enrollees get a 1-year complimentary subscription

digital edition

150,000 pageviewsper month

• 17 page views per visit• Every subscriber receives access

to the digital edition for free

READERS - WHO THEY ARE

AVERAGE AGE 61

MEDIAN INCOME $74,800

COLLEGE EDUCATION 74%

MEN/WOMEN 35/65%

HAVE DIABETES 76%

PREDIABETES 6%

EXERCISE 62%

COOK MEALS 75%

DINE OUT 80%

TRAVELS 70%

ENGAGED READERS• 95% read every issue• 78% took action as a result of

viewing an ad• 60% use the recipes• 91% look for as much information

as possible about diabetes• 34% discussed an ad with a doctor

or relative• 42% partake in investing for

retirement

78% took action

viewing an ad! as a result of

ratebase

American Diabetes Association2017 MRI Diabetes Forecast Reader Study

TRAVEL 70%

Page 6: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

DIABETES FORECAST

2019

DIABETES FORECAST content focuses on all aspects of health and wellness and the latest breakthroughs in technology and research.

2019 editorial calendar

NEW YEAR, NEW YOU• Form good habits that stick• How to be more resilient• Small changes, big differences• Morning highs• Strength training made easy

AD CLOSE 11/1/2018MATERIALS DUE 11/16/18ON SALE 12/22/18

JAN/FEBCONSUMER GUIDE• Hidden benefits of Medicare• Exercise in bed• How health apps are regulated• Women in science• Brunch recipes

MAR/APR

AD CLOSE 1/3/19MATERIALS DUE 1/18/19ON SALE 2/26/19

SUMMER FOOD ISSUE• Celiac disease• All about your feet• Portion control • Recipes kids can cook

MAY/JUN

AD CLOSE 3/1/19MATERIALS DUE 3/15/19ON SALE 4/24/19

LIFESTYLE GUIDE• Fun fitness• Summer skin care• Meditation• Flying with diabetes • Weight-loss tips that work

JUL/AUG

AD CLOSE 5/1/19MATERIALS DUE 5/17/19ON SALE 6/26/19

PEOPLE-TO-KNOW ISSUE• Better doctor visits• Insurance enrollment• Healthy Fats

SEP/OCT

AD CLOSE 7/1/19MATERIALS DUE 7/19/19ON SALE 8/28/19

HOLIDAY FOOD ISSUE• Meal delivery services• Pregnancy• Overcoming obstacles• Cooking lessons

NOV/DEC

AD CLOSE 9/3/19MATERIALS DUE 9/16/19ON SALE 10/22/19

Page 7: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

DIABETES FORECAST print rates

2019

EXPAND YOUR REACH to our health-conscious audience. Our readers take action every day to successfully manage all aspects of their health.

4-COLOR 1x 3x 6x 12x 18x Full Page $29,870 $28,950 $28,320 $26,890 $26,250

1/2 Page $19,900 $19,310 $18,900 $17,910 $17,510

1/3 Page $16,130 $15,640 $15,320 $14,520 $14,190

C2 or C4 $42,440 $41,170 $40,320 $38,190 $37,350

C3 $37,130 $36,020 $35,280 $33,430 $32,670

BW 1x 3x 6x 12x 18x

Full Page $22,620 $21,940 $21,490 $20,360 $19,900

1/2 Page $14,980 $14,530 $14,230 $13,490 $13,190

1/3 Page $12,230 $11,850 $11,610 $11,000 $10,750

2019 GROSS RATES

BRC INSERTS-supplied

Double Business Reply Card

76% of readers test their blood sugar regularly.

Std. Business Reply Card

$18,750Size: 6" x 4"

$29,980Size: 12" x 4"; folds to 6" x 4"

Rate Frequency Discount Applies

Page 8: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

DIABETES FORECAST

2019

print specs

MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 3/16" x 10 1/2"

MATERIAL REQUIREMENTSAll new advertisements must be reviewed by the Association’s review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager ([email protected]) at least 10 days before Ad Close date.

Materials must be submitted as high-resolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via email, FTP, CD, or DVD.

PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, Senior Advertising Manager, to submit ad material.Email: [email protected] Office: 703-299-5511

SUPPLIED INSERTS & REPLY CARDS

SUPPLIED INSERT QUANTITIES Please call Julie DeVoss Graff, Senior Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.

INSERT SPECIFICATIONS All supplied inserts must be preapproved by the Association before delivery to our printer.

SHIP TO Quad-Hartford. Supplied Insert Delivery: 414-566-2100. Hours: M-F, 7 a.m. - 6 p.m. EST. Please schedule deliveries 24 hours in advance. When calling, please specify “Insert Receiving.” BOL must include the title and issue of the product being delivered.

PAGE UNIT LIVE AREA BLEED

Spread 16 1/8" x 10 1/8" 16 5/8" x 10 3/4"

Full Page 7 11/16" x 10" 8 7/16" x 10 3/4"

1/2 Vertical 3 1/2" x 10 1/8" 4 3/8" x 10 3/4"

1/2 Horizontal 7 1/4" x 4 1/2" 8 7/16" x 5 1/8"

1/3 Vertical 2 1/4" x 10 1/8" 3 1/8" x 10 3/4

AD SPECS

AD SUBMISSIONS

1/4" gutter safety per page

Page 9: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

DIABETES FORECAST

2019

website

EXPAND YOUR ADVERTISING message beyond the pages of the magazine.

CAPTIVATING Diabetesforecast.org features the latest treatment and prevention news, answers from health care experts, product information, exercise and healthy living tips, and our popular and delicious healthy recipes.

CONNECTED We deliver this information directly to consumers through their computers, tablets, and phones. A collection of online content is available in Spanish, too.

pageviews

800,000FEMALE 63%

MEN 37%

MIDDLE INCOME 79%

monthly users

monthly sessions450,000

650,000

ONLINE USERS New online visitors and mobile traffic are both increasing. Here’s a snapshot:

DIABETESFORECAST.ORG

1⁄₂ MILLION users

Page 10: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

DIABETES FORECAST

2019

DELIVER YOUR ADVERTISING message to your target audience with our Digital Consumer Network.

DIABETESFORECAST.ORG

ENGAGE CONSUMERS Reach our readers beyond the pages of the magazine with run-of-site display banner ads available on diabetesforecast.org desktop and mobile platforms.

THREE (3) STANDARD AD UNITS ON EACH PAGE OF THE SITE:• Top 728 x 90 • Right 300 x 250 • Bottom 728 x 90

ADVERTISE THROUGH: • Recipe Slideshows• Sponsored Recipes • Sponsored Content • Enewsletters

online opportunities

of online readers have a close personal connection to diabetes.

83%

Diabetes Care, Diabetes, Clinical, and Spectrum. Each podcast is approximately 15 minutes long and features a moderator, an author or an expert in the field. Sponsors can place a 30-60 second audio commercial within the podcast discussion and select a series of podcasts on topics of inter-est.

• Microsites• Podcasts• Native Ad 300 x 600

DIABETES DISCOVERYPODCASTS

Diabetes Discovery is a monthly patient based audio podcast series that discusses the latest clinically relevant articles from the Association’s four scholarly journals:

Page 11: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

websiteDIABETES FOOD HUBTM

JOIN US TO HELP AMERICA eat better and smarter. Visitors will find a wealth of recipes, expert advice, and tools and features designed specifically to address the challenges of diabetes meal planning.

DIGITAL OPPORTUNITIES DIABETESFOODHUB.ORG• Sponsored Content• eNewsletter Placement• Display Advertising• Custom Options

Hundreds of recipes +INNOVATIVE MEAL PLANNER!

Find your favorite recipes—and do more with them. Saved to

your personal Recipe Box, your go-to recipes become your road map for the week using our useful Meal Planner.

What do you need to make all these great dishes? The

editable Grocery List can be created with one click through the Meal Planner. Remove items you already have in the pantry and add foods with ease.

Made a recipe and added your own twist? Tell

others how you made a dish your own in the comments section. Want to shout it out? Social buttons make it easy to share on your favorite platforms.

We’ve been hard at work creating a platform that will make eating healthfully a joyful experience. We hope you will join us.

Page 12: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

ENEWSLETTERSINSPIRATION AND INFORMATION sent directly to 1.3 million in-boxes. Add your message to our highly successful Media Network Enewsletter program.

DIABETES FORECAST ENEWSLETTER Each Diabetes Forecast® enewsletter features popular content and editor’s picks.

FREQUENCY: Bi-Monthly

STOP DIABETES CONSUMER ENEWS Stop Diabetes® enewsletters offer lifestyle articles, upcoming events, Association promotions, and ways to become active in the Stop Diabetes movement. FREQUENCY: Monthly

SHOP DIABETES FEATURE The Shop Diabetes Feature spotlights one must-have product of interest to people with diabetes and their caregivers. FREQUENCY: Monthly

of our readers look for as much information as possible.

91%

Page 13: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

ENEWSLETTERS

DIABETES FOOD HUB The highly engaged audience seeks healthy and tasty recipes, as well as diabetes-friendly meal plans. Highlights the newest Association recipes, themed sample meal plan, healthy cooking videos, and practical meal planning tips. FREQUENCY: Monthly

LIVING WITH TYPE 2 DIABETES Those enrolled in the Association’s Living With Type 2 Diabetes program receive this enewsletter featuring information specific to the needs and interests of the newly diagnosed audience. Available in English and Spanish.

FREQUENCY: Monthly

75% of our readers actively cook meals in the kitchen.

SHOP DIABETES PROMO Shop Diabetes is a promotional email featuring a variety of products of interest to people with diabetes and their caregivers.

FREQUENCY: Monthly

Page 14: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

productsCUSTOM PUBLISHING

ADA CONTENT

Looking for a campaign premium for people living with diabetes? An incentive or giveaway for patients participating in a program? The perfect leave-behind? We can help. As the most trusted source of diabetes information, we are the largest diabetes publisher in the nation, and our enitre library of more than 150 books and magazine content is available for customization. We help you select and organize content fast-tracking the creation of new products in any form you need. We can handle your custom project from inception-to-delivery, including warehousing and distribution.

AUDIENCE: People with diabetes, healthcare providers who treat patients, and scientists and researchers reporting the latest scientific breakthroughs in diabetes.

FOR CONSUMERS • 16 pg Supplements in

Diabetes Forecast• Cookbooks and recipes• eBooks• Healthy lifestyle books,

including exercise and weight control, meal planning and nutrition, parents and children, stress and coping

• Healthy restaurant or Holiday eating guides

• In office magazines• Mini books• Pocket guides for patient,

professionals or consumers

• Pamphlets• Treatment, management

and care manuals• Coupon product offers

FOR HEALTH CARE PROFESSIONALS AND INDUSTRY• 24 pg Compendium. A

collection of authored articles on a common topic.

• Advocacy and training brochures and posters

• Annual Review of research• Behavioral approaches and

patient educational books, brochures and handouts

• Blood glucose, insulin, and medication

• Clinical reference books, charts, and guides

• eBooks• Exam room posters• In office magazines• Medical management

books• Nutrition books, booklets,

guides, brochures, logbooks• Podiatry books, charts, and

reference sets • Customized content

for white papers • And more!

Page 15: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

productsCUSTOM ADVERTISINGSHOWCASE YOUR PRODUCT IN A UNIQUE WAY. The American Diabetes Association’s consumer and professional publications are vehicles to reach our specialized audiences.

AUDIENCE: People with diabetes, healthcare providers who treat patients, and scientists and researchers reporting the latest scientific breakthroughs in diabetes.

DIABETES FORECAST - THE HEALTHY LIVING MAGAZINE Inform, educate and motivate diabetes patients to seek a healthier lifestyle to manage their diabetes. Diabetes Forecast focuses on healthy food, new types of medications, how to use insulin pens, meters, monitors, CGMs, and diabetes accessories like socks and supportive footwear.• Full Cover Wraps• Cover Tip-on – multiple sizes

available• French Door Front Cover • Inserts• Polybag outserts to Waiting

Room• Digest size Supplements

CARE, DIABETES, CLINICAL & SPECTRUM• 7 x 5 cover tips on any journal• Inserts• Polybag outsert

Disease

Special Edition Supplement

and Other Vaccinations

Pneumococcal

Special Edition Supplement

Continuous Glucose Monitors

Special Edition Supplement

DF CGM Supplement 2018_5.indd 1

1/25/18 7:33 PM

2018

CONTRIBUTING AUTHORS

ANDREW J.M. BOULTON, MD, DSC (HON),

FACP, FRCP

Professor of Medicine, University of

Manchester, Manchester, U.K., and

Visiting Professor of Medicine, University

of Miami Miller School of Medicine,

Miami, FL

DAVID G. ARMSTRONG, DPM, MD, PHD

Professor of Surgery, Keck School of

Medicine of the University of Southern

California and Director, Southwestern

Academic Limb Salvage Alliance

(SALSA), Los Angeles, CA

ROBERT S. KIRSNER, MD, PHD

Chairman and Harvey Blank Professor,

Department of Dermatology and

Cutaneous Surgery, University of Miami

Miller School of Medicine, Miami, FL

CHRISTOPHER E. ATTINGER, MD

Professor of Plastic Surgery, Georgetown

University School of Medicine and

MedStar Health, Washington, DC

LAWRENCE A. LAVERY, DPM, MPH

Professor of Plastic Surgery, Orthopaedic

Surgery, and Physical Medicine and

Rehabilitation, University of Texas

Southwestern Medical Center, Dallas, TX

BENJAMIN A. LIPSKY, MD, FACP, FIDSA,

FRCP (LONDON), FFPM RCPS (GLASG)

Green Templeton College, University of

Oxford, U.K., and Emeritus Professor

of Medicine, University of Washington

College of Medicine, Seattle, WA

JOSEPH L. MILLS, SR., MD, FACS

Reid Professor of Surgery and Chief,

Division of Vascular Surgery and

Endovascular Therapy, Baylor College of

Medicine, Houston, TX

JOHN S. STEINBERG, DPM, FACFAS

Professor of Plastic Surgery, Georgetown

University School of Medicine and

MedStar Health, Washington, DC

Diagnosis andManagement of

Diabetic Foot

Complications

This publication has been supported by unrestricted educational grants to the

American Diabetes Association from Healogics, Inc., and Organogenesis, Inc.

FOR HEALTH CARE PROFESSIONALS

FOR CONSUMERS

Page 16: 2019main.diabetes.org/dforg/pdfs/2019-media-kit.pdf2019 DIABETES FORECAST MAY/JUNE 2018 MAY/JUNE 2018 The healthy living magazine SUMMER FOOD ISSUE S U M ER P. 4 TEST YOUR DIABETES

2019

PROFESSIONAL JOURNALSASSOCIATION JOURNALS PROVIDE MORE THAN 40,000 researchers, physicians, and diabetes educators with the latest information on scientific research and clinical practice.

Updates and Innovations: Recent Reports on Diabetes Medications, Clinical Care, and Education

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■ FEATURE ARTICLES129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma

145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong

155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou

159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt

167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell

177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan

184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi

189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman

spectrum.diabetesjournals .org

S P R I N G 2 0 1 8®

continued on p. 122 →

www.diabete

s.org/clin

icaldiabete

s

VOLUME 36

NUMBER 3

Clinical

DIABETES

SUMMER 2018

Beneficial E

ffects

of Vita

min D in Patie

nts

With Obesity

p.217

Sustained Benefits

of Share

d Medical

Appointments p.226

Role-Related Activ

ities,

Diabetes and Health

Care

Utilizatio

n p.232

PRACTICAL

INFORMATIO

N FOR

PRIMARY C

ARE

®

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2019

journalDIABETES CARE

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $6,840 $6,700 $6,570 $6,490 $6,440 $6,390 $6,350 $6,320 $6,280

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1/4 Page $1,880 $1,830 $1,760 $1,710 $1,680 $1,660 $1,650 $1,630 $1,610

circulation

6,500

Diabetes Care, our highest-ranked journal, is devoted exclusively to diabetes treatment, care, and prevention.

frequency

MONTHLYAUDIENCE: Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals

2019 RATES

Single Sheet (2 pages) $6,840 Double Sheet (4pages) $13,680

Rate Frequency Discount Applies

SINGLE SHEET AND DOUBLE SHEET

INSERTS-supplied

ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ad Close 12/3/18 1/3/19 2/1/19 3/1/19 4/1/19 5/1/19 6/3/19 7/1/19 8/1/19 9/3/19 10/1/19 11/1/19

Materials Due 12/7/18 1/10/19 2/8/19 3/8/19 4/8/19 5/8/19 6/10/19 7/9/19 8/8/19 9/9/19 10/8/19 11/8/19

Inserts Due 12/10/18 1/11/19 2/11/19 3/11/19 4/10/19 5/10/19 6/11/19 7/11/19 8/12/19 9/11/19 10/10/19 11/11/19

DEADLINES

IMPACTFACTOR13.4

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2019

DIABETES journal

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $5,840 $5,720 $5,610 $5,520 $5,510 $5,470 $5,420 $5,400 $5,370

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circulation

1,500

Diabetes, the Association’s flagship research publication, is the highest-ranked journal devoted exclusively to basic diabetes research. The journal publishes original, peer-reviewed research on the biological mechanisms underlying diabetes and its complications.

frequency

MONTHLY

AUDIENCE: Scientists and laboratory researchers, endocrinologists

2019 RATES

ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ad Close 12/3/18 1/3/19 2/1/19 3/1/19 4/1/19 5/1/19 6/3/19 7/1/19 8/1/19 9/3/19 10/1/19 11/1/19

Materials Due 12/7/18 1/10/19 2/8/19 3/8/19 4/8/19 5/8/19 6/10/19 7/9/19 8/8/19 9/9/19 10/8/19 11/8/19

Inserts Due 12/10/18 1/11/19 2/11/19 3/11/19 4/10/19 5/10/19 6/11/19 7/11/19 8/12/19 9/11/19 10/10/19 11/11/19

DEADLINES

Single Sheet (2 pages) $5,840

SINGLE SHEET AND DOUBLE SHEET

Double Sheet (4pages) $11,680

Rate Frequency Discount Applies

INSERTS-supplied

IMPACTFACTOR7.3

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2019

journalCLINICAL DIABETES

www.diabetes.org/clinicaldiabetes

VOLUME 36 NUMBER 3

ClinicalDIABETES

SUMMER 2018

Beneficial Effectsof Vitamin D in Patients

With Obesity p.217

Sustained Benefits of Shared Medical

Appointments p.226

Role-Related Activities, Diabetes and Health Care

Utilization p.232

PRACTICAL INFORMATION FOR PRIMARY CARE

®

www.diabetes.org/clinicaldiabetes

VOLUME 36 NUMBER 2

ClinicalDIABETES

SPRING 2018

Time-in-Range: A Crucial Outcome for People With

Diabetes p.112

Reducing Overtreatment of Patients at High Risk

for Hypoglycemia p.120

Fixed-Ratio Combination Therapies for Type 2

Diabetes p.138, 149, and 174

PRACTICAL INFORMATION FOR PRIMARY CARE

®

circulation25,000

Clinical Diabetes is a quarterly journal for primary care providers. Each issue contains one or more feature articles on the latest trends and innovations in diabetes care and treatment, as well as mini-reviews of landmark studies, practical treatment pointers, and best practices related to diabetes care.

frequencyQUARTERLY

AUDIENCE: Primary care physicians, point-of-care HCPs

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $7,390 $7,220 $7,060 $6,980 $6,940 $6,870 $6,840 $6,810 $6,730

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1/4 Page $2,360 $2,270 $2,200 $2,150 $2,130 $2,090 $2,050 $2,030 $2,000

2019 RATES

Single Sheet (2 pages) $7,390

INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET

Double Sheet (4pages) $14,770

Rate Frequency Discount Applies

DEADLINES ISSUE WINTER SPRING SUMMER FALL

Ad Close 12/3/18 3/1/19 6/3/19 9/3/19

Materials Due 12/17/18 3/20/19 6/17/19 9/17/19

Inserts Due 12/27/18 3/27/19 6/24/19 9/23/19

*No 5th issue in 2019

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2019

journalDIABETES SPECTRUM

Pearls for Your Practice: A Clinician’s Guide to Recently Published

Guidelines and Position Statements

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■ FROM RESEARCH TO PRACTICE

215 PrefaceGuillermo E. Umpierrez and Joshua J. Neumiller

218 Hypertension Management in Diabetes: 2018 UpdatePasquale Passarella, Tatiana A. Kiseleva, Farida V. Valeeva, and Aidar R. Gosmanov

224 Update on the Management of Diabetic NeuropathyLynn Ang, Nathan Cowdin, Kara Mizokami-Stout, and Rodica Pop-Busui

234 American Association of Clinical Endocrinologists/American College of Endocrinology Management of Dyslipidemia and Prevention of Cardiovascular Disease Clinical Practice GuidelinesPaul S. Jellinger

245 Diabetes Management in the ElderlyErika Leung, Supakanya Wongrakpanich, and Medha N. Munshi

254 2018 Standards of Care Update: Pharmacologic Approaches to Glycemic Management in People With Type 2 DiabetesJoshua J. Neumiller and Guillermo E. Umpierrez

■ FEATURE ARTICLES

261 Short-Term Outcomes for Veterans Receiving Basal Insulin, Metformin, and a Sulfonylurea Who Are Started on a Third Noninsulin Agent Versus Prandial InsulinAndrew D. Santeusanio and Monica M. Bowen

267 Time Needed for Diabetes Self-Care: Nationwide Survey of Certified Diabetes EducatorsJay H. Shubrook, Grace D. Brannan, Andrew Wapner, Guy Klein, and Frank L. Schwartz

■ DEPARTMENTS

210 Diabetes Is Primary: Timely News for the Multidisciplinary Care Team

273 Care Innovations: Team Clinic: Group Approach to Care of Early Adolescents With Type 1 DiabetesMegan Rose McClain, Georgeanna J. Klingensmith, Barbara Anderson, Cari Berget, Cindy Cain, Jacqueline Shea, Kristen Campbell, Laura Pyle, and Jennifer K. Raymond

279 Pharmacy and Therapeutics: Type 2 Diabetes Management in Primary Care: The Role of Retrospective, Professional Continuous Glucose Monitoring Maneesh Shrivastav, William Gibson Jr., Rajendra Shrivastav, Katie Elzea, Cyrus Khambatta, Rohan Sonawane, Joseph A. Sierra, and Robert Vigersky

spectrum.diabetesjournals .org

S U M M E R 2 0 1 8

®

Updates and Innovations: Recent Reports on Diabetes Medications,

Clinical Care, and Education

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■ FEATURE ARTICLES

129 Effectiveness and Tolerability of Therapy With Once-Weekly Exenatide Versus Basal Insulin Among Injectable-Naive Patients With Type 2 Diabetes in a Real-World Setting in the United States, Anita M. Loughlin, Qing Qiao, Anthony P. Nunes, Stephen M. Ezzy, Laura Yochum, C. Robin Clifford, Robert V. Gately, David D. Dore, and John D. Seeger

139 Prevalence of and Risk Factors for Prediabetes in Patients Infected With HIVSyed Arafath, Tavajay Campbell, Jameela Yusuff, and Roopali Sharma

145 iGlarLixi: A New Once-Daily Fixed-Ratio Combination of Basal Insulin Glargine and Lixisenatide for the Management of Type 2 DiabetesDebbie Hinnen and Jodi Strong

155 Factors Contributing to Appropriate Sharps Disposal in the Community Among Patients With DiabetesLi Huang, Svetlana Katsnelson, Jie Yang, Charalambos Argyrou, and Marina M. Charitou

159 Diabetes, Prenatal Depression, and Self-Rated Health in Latina MothersSandraluz Lara-Cinisomo, Claire Swinford, Danielle Massey, and Heidi Hardt

167 Positive Impact of a Pilot Pharmacist-Run Diabetes Pharmacotherapy Clinic in Solid-Organ Transplant RecipientsDavid M. Newland, Angelina R. Edwards, Reed C. Hall, and Pamela R. Maxwell

177 Correlations Between A1C and Diabetes Knowledge, Diabetes Numeracy, and Food Security in a Vulnerable Type 2 Diabetes PopulationClipper F. Young, Kenneth Yun, Edward Kang, Jay H. Shubrook, and Joy A. Dugan

184 Retinopathy and MortalityEmily Frith and Paul D. Loprinzi

189 Effects of Social Support Network Size on Mortality Risk: Considerations by Diabetes StatusPaul D. Loprinzi and M. Allison Ford

193 Periodontal Disease and Diabetes: Perceptions, Communication, and Referral Between Rural Primary Care Physicians and DentistsPaige M. Fisketjon and Eric L. Johnson

196 Relationship Between Diabetes Knowledge, Glycemic Control, and Associated Health ConditionsEmily Phillips, Rabia Rahman, and Mildred Mattfeldt-Beman

spectrum.diabetesjournals .org

S P R I N G 2 0 1 8

®

continued on p. 122 →

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $5,430 $5,360 $5,230 $5,170 $5,160 $5,120 $5,100 $5,090 $5,050

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circulation4,700

Diabetes Spectrum is a quarterly journal for diabetes educators, dietitians, nurse practitioners, and other health care providers. Each issue of the journal examines a specific diabetes care topic, with a focus on translating recent research findings into practical clinical applications.

frequencyQUARTERLY

AUDIENCE: Certified diabetes educators, dietitians, nurse practitioners

2019 RATES

Single Sheet (2 pages) $5,430

INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET

Double Sheet (4pages) $10,860

Rate Frequency Discount Applies

DEADLINES ISSUE WINTER SPRING SUMMER FALL

Ad Close 1/3/19 4/1/19 7/1/19 10/1/19

Materials Due 1/17/19 4/17/19 7/18/19 10/19/19

Inserts Due 1/25/19 4/25/19 7/25/19 10/26/19

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2019

specs and ad submissionsJOURNALS

MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files (XLA compliant). Native files are not accepted. Files must be set for trim size and allow for bleed.

AD MATERIALS & INSERT QUANTITIES Please contact Advertising Manager for FTP information and/or shipping address:Julie DeVoss [email protected]

Incomplete, incorrect materials or those received after the published deadline are subject to additional charges.

SHIPPING SUPPLIED INSERTSLabel shipment with issue month and number of inserts supplied.Dartmouth Printing CompanyAttn: Lisa Davis69 Lyme RoadHanover, NH 03755603-653-7215

REPRINT INFORMATIONFor bulk reprint information, contact:Marcus GloverSheridan Content Services800-635-7181 ext. [email protected]

COVERSC2 4-color• rate plus 15%

C3 4-color• rate plus 10%

C4 4-color• rate plus 20%

PAGE UNIT LIVE AREA BLEED

Spread 15 3/4" x 10 3/8" 17" x 11 1/8"

Full Page 7 5/8" x 10 3/8" 8 1/2" x 11 1/8"

1/2 Page Horizontal 7 5/8" x 5" Not Available

1/2 Page Vertical 3 1/2" x 10 3/8" Not Available

1/4 Page 3 1/2" x 5" Not Available

MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 1/4" x 10 7/8"

CLINICAL DIABETES

DIABETES SPECTRUM

DIABETES CARE

DIABETES JOURNAL

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2019

DIABETESPRO QUARTERLY

MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files. Native files are not accepted.

DEADLINES

circulation14,000

DiabetesPro Quarterly is the Association’s newsletter for its professional members. Each quarterly print newsletter features breaking clinical news, meeting reports and research summaries, professional education opportunities, and more. Issues are also emailed to the American Diabetes Association’s professional members, and a digital edition is available online.

frequencyQUARTERLY

AUDIENCE Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals

ISSUE WINTER SPRING SUMMER FALL

Ad Close 1/3/19 4/1/19 7/1/19 10/1/19

Materials Due 1/19/19 4/17/19 7/19/19 10/18/19

Inserts Due 1/26/19 4/26/19 7/26/19 10/25/19

AD SPECS

AD MATERIALS Spread: 11 1/4" x 17 1/4"Full Page: 8 1/2" x 11"Bleed: 8 3/4" x 11 1/4"

For more information, please contact:Julie DeVoss [email protected]

BREAKINGclinical news

RESEARCHsummaries

MEETINGreports

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2019

digital networkJOURNALS

OUR ONLINE NETWORK provides a variety of professional members with breaking news, scientific conference reports, clinical practice recommendations, and more.

• Over 1 million sessions per month• 40,000 active subscribers to the ADA

Journals eTOC Alerts• 7,500+ Facebook followers, 2,500+ Twitter

followers• 100,000 downloads over the past year of

Diabetes Core Update podcasts

monthly users

60,000monthly sessions

75,000monthly page views 120,000

CLINICAL DIABETES

monthly users

50,000monthly sessions

70,000monthly page views 100,000

DIABETES SPECTRUM

monthly users

145,000monthly sessions

225,000monthly page views 425,000

DIABETES

monthly users

480,000monthly sessions

690,000monthly page views 1,300,000

DIABETES CARE

2 MILLION monthly page views

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2019

eTOC ALERTS & PODCASTS

eTOC alerts are email notifications containing the table of contents of a new journal issue. These alerts can support both banner and skyscraper ads.

• The latest clinically relevant articles from the American Diabetes Association’s four scholarly journals are featured monthly via audio podcasts.

• The podcasts are FREE. Each episode is approximately 15 minutes long and presents 5-6 recently published articles.

• Catering to the busy health care professional who has little time to review journal articles in depth, Diabetes Core Update podcasts

focus on how the latest research and information published in the Association’s

journals are relevant to clinical

practice and can be applied in

a treatment setting.

eTOC ALERTS

Diabetes Core Update PODCASTS

JOURNAL FREQUENCY LIST SIZE* Diabetes 13x/year 8,500 AUDIENCE: Scientists, academicians, and opinion leaders

Diabetes Care 13x/year 12,500 AUDIENCE: Endocrinologists, diabetologists, and physicians

Clinical Diabetes 5x/year 5,000 AUDIENCE: Gatekeepers in diabetes treatment Diabetes Spectrum 4x/year 3,500 AUDIENCE: Diabetes educators and other health care team members

*List size subject to change

The Association’s journal podcast for primary care physicians is downloaded more than times a year. 100,000

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2019

SPONSORSHIPSALIGNING YOUR BRAND with the American Diabetes Association not only builds goodwill, but will also be a strong business asset.

CAUSE MARKETING• Donate a portion of your sales to

the ADA• Matching gift challenges

NATIONWIDE TEAM SPONSORSHIPS• Community outreach• Employee teams

NATIONAL STRATEGIC PARTNERSHIP

• Year-round national benefits• Special event or program• Signage and sampling• “Proud sponsor” logo

SPECIAL EVENT OR PROGRAM SPONSORSHIP

• Step Out Walk to Stop Diabetes®• Tour de Cure® cycling events• Multicultural events• Living with Type 2 Diabetes• Diabetes Food Hub

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2019

CONTACT US

PRINT & DIGITAL ADVERTISING Paul NalbandianAssociate Publisher, Advertising & SponsorshipsEmail: [email protected]: 703-253-4806

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