2019 Deloitte holiday retail survey: Top 10 insights

of shoppers say product and price is important, but it isn’t everything.

Shoppers want great products, good deals, and more convenience

75%

of shoppers are willing to wait three days or longer for free delivery.

Consumers want their holiday gifts delivered for free

81%

Consumers will spend an average of $596 on entertaining, dining out, and travel.

Celebrating the season with others is the leading type of holiday spend

Short-term consumer sentiment is positive, but headwinds are forming

Even though 44% of shoppers have concerns about the economy in the new year

plan to spend less this holiday season.

only 22%

Online shopping is looking even stronger this holiday season

E-commerce sales are expected to increase

by as much as 18% this year.

The 20% in the high-spender category (those spending US$2,101 or more) will account for 60% of the total holiday spend, and is especially keen on experiences.

There’s more to high spenders than income alone

While laptop, desktop, and tablet usage has remained flat the last two years,

smartphone use is up 12%.

Smartphones are becoming the go-to platform for holiday shopping

We’re also seeing a rise in supermarket spend as more consumers gift food and liquor during the holiday season.

Online retailers and mass merchants are the most preferred formats

Even if they buy in-store, shoppers look to online retailers for inspiration for that perfect present.

Online retailers are the top source of inspiration for most shoppers

Cyber Monday has eclipsed Black Friday in terms of importance across all generational cohorts.

Holiday shopping is expected to peak in early December this year