2019BRAND &STYLE GUIDE

PROMOTER

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SERIES LOGOPRIMARY LOCK-UP (FULL COLOR)

The Series logo must always be used in the locked approved format. The Series logo should never be broken apart.

The horizontal option is the preferred and primary version of the logo. The vertical or shield option is a secondary version for use in confined areas.

NOTE:Any and all materials that feature the Official Series logos must be approved by MX Sports.

BRAND IDENTITY

HORIZONTAL USAGELight background

HORIZONTAL USAGEDark background

VERTICAL USAGELight background

VERTICAL USAGEDark background

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BRAND IDENTITY

NATIONAL USAGE SPONSORED EVENT- TV graphics, tune in spots, etc

LOCAL USAGE SPONSORED EVENT- On-site, event merch, etc

NATIONAL USAGE NON-SPONSORED EVENT- TV graphics, tune in spots, etc- 2019 to be removed when adding event sponsor

LOCAL USAGE SPONSORED EVENT- On-site, event merch, etc- 2019 to be removed when adding event sponsor

EVENT LOGOPRIMARY LOCK-UP (FULL COLOR)

The Event logos must always be used in the locked approved format. The logos should never be broken apart.

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TYPEHIERARCHY

Please use the following fonts for all marketing and advertising materials.

BRAND IDENTITY

ROBOFANSeries & event logos

AVENIR NEXT HEAVYHeadlines

AVENIR NEXT MEDIUMBody copy

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BRAND IDENTITY

BLUEPANTONE 647CYAN = 100 MAGENTA = 56 YELLOW = 0 BLACK = 23RED = 0 GREEN = 86 BLUE = 149

NAVYPANTONE 655CYAN = 100 MAGENTA = 68 YELLOW = 0 BLACK = 52RED = 0 GREEN = 47 BLUE = 101

REDPANTONE 186CYAN = 0 MAGENTA = 100 YELLOW = 81 BLACK = 4RED = 227 GREEN = 24 BLUE = 55

HALFTONE PATTERNGRAPHIC ELEMENT

COLOR PALETTE + PATTERNPRIMARY

It is important that when producing materials that the color values be set accordingly for the method of output, whether print or screen.

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ADVERTISING

EVENTPOSTER +PRINT ADSCREATIVE

The poster / print ad campaign has been designed to have a unique graphic style. The overall composition of the ad is ordered in the following hierarchy - Series logo, rider imagery, Event logo + information, ticket messaging, sponsor grid and social media.

This template is to be used for all Nationals and should not be drastically altered.

Sponsor grid logos must appear as all-white on all poster designs.

Note: All updates must be approved by MX Sports.

2019 #ThisIsMoto #ProMotocross #HangtownMX

TICKETS AVAILABLE AT HANGTOWNMX.COM$45 ADULTS $20 KIDS (6-11)

BREWS & EATS, FAN ZONE, KIDS’ STUFF, PRO RACING, 125 ALL STAR RACEVIP TICKET OPTIONS, FAN & FAMILY CAMPING, AMATEUR RACING

SATURDAY, MAY 181 PM • SACRAMENTO, CA

51ST

ANNUAL

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ADVERTISING

WEB BANNERSBUY TICKETS

Five current web banner campaigns exist. Banners should follow the current online ad creative established by this brand guide.

300 x 250

300 x 600

320 x 50

728 x 90

970 x 250

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ADVERTISING

WEB BANNERSTUNE IN

Three current web banner campaigns exist. Banners should follow the current online ad creative established by this brand guide.

300 x 250

300 x 600

300 x 100

728 x 90

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TWITTER AND INSTAGRAM HANDLE@ProMotocross

SERIES HASHTAGS#ProMotocross

#ThisIsMoto

#RealRacing

EVENT HASHTAGS#HangtownMX

#FoxRacewayMX

#TVMX

#HighPointMX

#FloridaMX

#SouthwickMX

#RedBudMX

#SpringCreekMX

#WashougalMX

#UnadillaMX

#BuddsCreekMX

#IronmanMX

ADVERTISING

SOCIAL MEDIAGUIDELINES

Please use the following handle and hashtags for any social media posts.

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SPONSOR GRIDUSAGE

Logos are supplied in two different color blocks (dark blue and white).

Logo blocks are supplied with a specific ratio to one another that should not be altered. The only change that can be made to these logo blocks is to enlarge or reduce the entire block, locking the ratio.

Individual logos are supplied for projects in which the block logo format will not work. Logos may be placed individually as long as hierarchal structure and size/ratio are maintained.

ADVERTISING

NOTE:Any and all materials that feature Sponsor logos must be approved by MX Sports.

Sponsor grid logos must appear as all-white on all poster designs.

TV CHANNEL LOGOS MUST BE USED ON MATERIALS AS FOLLOWS:MAV TV: All eventsNBCSN: Hangtown, Glen Helen, Thunder Valley, High Point, Tennessee, Red Bud, Budds Creek, Spring Creek, Washougal, Unadilla, Indiana, UtahNBC: Hangtown, High Point, Southwick

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ADVERTISING

SERIES BRANDINGGUIDELINES

RED BULL LOGO USAGE• Red Bull Can Logo Usage - authorized for Promoter and series social media and websites only• Red Bull Bulls Usage - authorized in conjunction with event title logos only - no other application is authorized• Red Bull prefers placement of Red Bull sponsored riders in ads rather than use of their stand-alone logo• Use of Red Bull logo requires approval on a case-by-case basis

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GENERAL RULES• As a rule of thumb in all uses, first references of the series title should always be the complete title: - Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing• Second and later references within the same body of work can be shortened to: - Lucas Oil Pro Motocross• Third and later references within the same body of work can be shortened to: - The Nationals• Do not use the following terms to reference the series: - Moto-X - Outdoors

PRESS RELEASES• Title of the release: - Lucas Oil Pro Motocross Championship - Do not include AMA in the subject heading of press releases, due to limited space• First reference of the series title in the opening paragraph of press releases (and other copy): - Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing• First reference must always be the full name, as written above• Second and later references of the series title in body of press releases: - Lucas Oil Pro Motocross

BRAND GUIDELINES

SERIES BRANDINGGUIDELINES

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EVENT NAMES• The Bell Hangtown Motocross Classic• The Lucas Oil Fox Raceway National presented by Fox Racing• The True Value Thunder Valley National presented by Toyota• The Circle K High Point National• The Tennessee National• The Southwick National• The Circle K RedBud National• The La Crescent Wine & Spirit Spring Creek National• The Motosport.com Washougal National presented by Peterson CAT• The Circle K Unadilla National• The GEICO Motorcycle Budds Creek National• The Ironman National

EVENT TITLE GENERAL RULES• As a rule of thumb in all uses, first references of the event titles should always be the complete title: - EXAMPLE: The Circle K High Point National, Round 4 of the Lucas Oil Pro Motocross Championship• Second and later references within the same body of work can be shortened to the above listed event names

BRAND GUIDELINES

SERIES BRANDINGGUIDELINES

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TRACK NAMES• Prairie City ORV Park• Fox Raceway• Thunder Valley Motocross Park• High Point Raceway• WW Ranch Motocross Park• The Wick 338• RedBud MX• Spring Creek MX Park• Washougal MX Park• Unadilla MX• Budds Creek Motocross Park• Ironman Raceway

CLASS NAMES• 450 Class• 250 Class

MOTO NAMES• 450 Moto 1• 250 Moto 1• 450 Moto 2• 250 Moto 2

BRAND GUIDELINES

SERIES BRANDINGGUIDELINES

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BRAND GUIDELINES

SERIES BRANDINGGUIDELINES

MOTOCROSS AS A STAND-ALONE WORD• The word “motocross” is not owned by MX Sports, thus should be lower case when used by itself in text, unless: - It is only capitalized when attached to Lucas Oil Pro Motocross - For example: “It is often said that motocross is the world’s most physically demanding sport”

TELEVISION / SOCIAL MEDIA• To open TV broadcasts, the first reference to the title of the series should always be: - Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing• Second and later references should be: - Lucas Oil Pro Motocross• It is understood that every race call reference will not always be Lucas Oil Pro Motocross, but a nice balance between the following should be the goal: - motocross - the Nationals - Lucas Oil Pro Motocross - Lucas Oil Pro Motocross Championship - Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing

MERCHANDISE• Event merchandise should always use the approved series logo

SALES PRESENTATIONS• Sales presentations and power point proposals should always use the series logo• Within the body of the proposal, the first reference of the series should always be ‘Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing’ with latter references shortened to “Lucas Oil Pro Motocross”.

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BRAND GUIDELINES

SERIES BRANDINGGUIDELINES

Motocross Terms

BIKE REFERENCES• Motocross bike• Motorcycle• Dirt bike

TRACK ELEMENTS• Motocross track or track• Starting Gate & Start Straight• Doghouse• FLY Racing 30 Second Board• Track Markers• Repeater Banners, Banners• Holeshot - Sponsored: Motosport.com Holeshot Arch• First Turn• Whoops

• Lines, Ruts, Cross-ruts• Berm, Turn & Bowl Turn• Rhythm Sections & Timing Section• Triple Jump & Triple• Finish Line & the Checkered Flag - Sponsored: Lucas Oil Finish Line• Stagging Area• Paddock, Pits• Time and Scoring Tower• Mechanics Area & Signal Area

RIDER REFERENCE• Rider, Racer, Competitor, Athlete

IRONMAN REFERENCE• Lucas Oil Pro Motocross Finale