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ADVERTISER’S GUIDE 2019

2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

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Page 1: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

ADVERTISER’SGUIDE

2 0 1 9

Page 2: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Health RetirementCareers Investing Innovation

The Voice on Growth website and bi-weekly e-newsletter, offer organizations like yours a clear advantage to reach your target audiences.

Over 400,000 global senior decision makers in HR and Finance, consider Mercer’s Voice on Growth their go-to resource for international industry insights. Because Mercer is the world’s most-recognized provider of HR

Voice on Growth | By Mercer

consulting and is ranked the world’s largest institutional multi-manager and investment adviser, our publication reaches a global audience of decision makers – more than 85% are at the SVP/VP and C-level – from the largest multi-national corporations, headquartered in New York City, to technology unicorns based in Guangzhou, China. Our readers are powerful, influential and hungry for innovation.

Two platforms. Endless possibilities.

VOICE ON GROWTH

We have been in market for over 2 years, and after closer evaluation of our quickly growing subscriber base, we are seeing that many of them, across 30+ industries, are actively seeking partners and solutions to help solve their rapidly evolving organizational needs. As trusted advisors to our clients, we are uniquely positioned to tailor our editorial to reflect the trends and issues that matter most to our readers. However, there’s also a tremendous opportunity to complement our thought leadership with exposure to the brands and offerings that will help them advance their organizations.

Your solutions paired with our insights, equal results.

In response, we have developed international brand exposure opportunities and lead nurture performance campaign initiatives that will rival any of your current programs, and provide immediate results.

As a Voice on Growth advertiser, you will be eligible for unique advertising opportunities (both print and digital), exclusive access to our conferences and events in international markets (110 cities and 41 countries), and unique updates on client trends, provided bi-annually.

Two platforms. Endless possibilities. VOICE ON GROWTH

Local Perspectives on Global Issues:

Page 3: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Industry Breakdown

Aerospace and defense

Automotive

Banking

Chemicals and pharmaceuticals

Commercial services

Computer hardware and software

Consumer products

Education

(30+ industry representations, top industries in blue)

Engineering and research

Food, beverage and tobacco

Healthcare

Holding companies

Hospitality

Industrial equipment

Insurance

Investment

Media and entertainment

Membership organizations

Nondurable manufacturing

Oil and gas

Paper and allied products

Professional services

Public sector

Real estate and construction

Retail

Telecommunications

Textile mill products

Utilities

Wholesale

Circulation and Readership

Where Our Readers Are Based

Audience/Readership Audience Breakdown

52% HR

35% Finance

13% Other

239,130 Global Newsletter (English)

37,124 Japan Newsletter (Japanese)

50,787 China Newsletter (Chinese)

454,539 International Newsletter

127,498 Latin American Newsletters (Spanish and Portuguese)

47% C-Level

38% SVP/VP

10% Director

5% Manager

North America / 86,862

Europe / 708Middle East / 28,648

Asia Pacific / 70,737

China / 50,713

Japan / 36,884

Latin America / 127,869

Caribbean / 142

Africa / 7,619

India / 44,357

Page 4: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Sponsored Content and Lead Generation Services

Activation Timeframe Value (USD)

Sponsored content article on Voice on Growth website (2) + Lead capture hosting*

Evergreen $20,000

Content transcreation across 5 languages - $5,000

Article slot in e-newsletter 1 Newsletter $14,500

Global social media promotion campaign 8 Weeks $5,000

Premium Branded Banner Placements (16-week campaign)

Newsletter Sponsorship: Super lead banner8 Weeks

(4 newsletters) $65,500

Website Homepage: Super lead banner 8 Weeks $110 CPM

Middle ad banner e-newsletter8 Weeks

(4 newsletters) $60,000

Middle ad banner website homepage 8 Weeks $95 CPM

Lead banner sponsored content article page Evergreen $100 CPM

Editors’ Picks selection 8 Weeks -

Preferred Partner Pricing: $75,000 (Total Value: $190,000)

*Custom Branded Content: Leverage our experts to build content that amplifies your brand. The Voice on Growth editorial team and Mercer experts will work with your team to build out best-in class content to be published in Voice on Growth. Custom content (article, whitepaper, case study) pricing not included in package.

• 1-2 pages: $4,000

• 3-4 pages: $6,000

• 5-6 pages: $8,000

For Advertising Information Please Contact: +1 (646) 519-1915 | [email protected]

Platinum International Package

Page 5: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Gold International Package

Sponsored Content and Lead Generation Services

Activation Timeframe Value (USD)

Sponsored content article on Voice on Growth website (1) + Lead capture hosting*

Evergreen $10,000

Content transcreation across 5 languages - $5,000

Article slot in e-newsletter 1 Newsletter $14,500

Global social media promotion campaign 4 Weeks $5,000

Premium Branded Banner Placements (8-week campaign)

Newsletter Sponsorship: Super lead banner4 Weeks

(2 newsletters) $32,750

Website Homepage: Super lead banner 4 Weeks $110 CPM

Middle ad banner e-newsletter4 Weeks

(2 newsletters) $30,000

Middle ad banner website homepage 4 Weeks $95 CPM

Lead banner sponsored content article page Evergreen $100 CPM

Side banner sponsored content article page Evergreen $75 CPM

Preferred Partner Pricing: $40,000 (Total Value: $116,000)

*Custom Branded Content: Leverage our experts to build content that amplifies your brand. The Voice on Growth editorial team and Mercer experts will work with your team to build out best-in class content to be published in Voice on Growth. Custom content (article, whitepaper, case study) pricing not included in package.

• 1-2 pages: $4,000

• 3-4 pages: $6,000

• 5-6 pages: $8,000

For Advertising Information Please Contact: +1 (646) 519-1915 | [email protected]

Page 6: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Silver International Package

Sponsored Content and Lead Generation Services

Activation Timeframe Value (USD)

Sponsored content article on Voice on Growth website (1) + Lead capture hosting*

Evergreen $8,000

Content transcreation across 5 languages - $5,000

Global social media promotion campaign 4 Weeks $5,000

Premium Branded Banner Placements (8-week campaign)

Middle ad banner e-newsletter4 Weeks

(2 newsletters) $30,000

Middle ad banner website homepage 4 Weeks $95 CPM

Lead banner sponsored content article page Evergreen $100 CPM

Side banner sponsored content article page Evergreen $75 CPM

Preferred Partner Pricing: $30,000 (Total Value: $65,000)

*Custom Branded Content: Leverage our experts to build content that amplifies your brand. The Voice on Growth editorial team and Mercer experts will work with your team to build out best-in class content to be published in Voice on Growth. Custom content (article, whitepaper, case study) pricing not included in package.

• 1-2 pages: $4,000

• 3-4 pages: $6,000

• 5-6 pages: $8,000

For Advertising Information Please Contact: +1 (646) 519-1915 | [email protected]

Page 7: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

HOME PAGE ADVERTISING

Ad Sizes/Specs

Ad Sizes

Deadlines

Technical Specifications

Top Ad (Leaderboard Ad) 970 px (W) x 250 px (H) Right Side Ad (Right Side Leaderboard Ad) 300 px (W) x 300 px (H) Middle Ad (Middle Leaderboard Ad) 970 px (W) x 90 px (H)

Publication Biweekly on Thursdays

Space 10 business days prior to publication date

Creative 5 business days prior to publication date

Preferred file types JPG, static GIF or PNG

Maximum file size 40 KB

Top Ad

Right Side Ad

Middle Ad

Middle Ad

Page 8: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Ad Sizes/Specs

Ad Sizes

Deadlines

Technical Specifications

Top Ad (Leaderboard Ad) 970 px (W) x 250 px (H) Right Side Ad (Right Side Leaderboard Ad) 250 px (W) x 250 px (H) Middle Ad (Middle Leaderboard Ad) 728 px (W) x 90 px (H)

Publication Biweekly on Thursdays

Space 10 business days prior to publication date

Creative 5 business days prior to publication date

Preferred file types JPG, static GIF or PNG

Maximum file size 40 KB

ARTICLE PAGE ADVERTISINGTop Ad

Right Side Ad

Right Side Ad

Middle Ad

Page 9: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Ad Sizes/Specs

Ad Sizes

Deadlines

Technical Specifications

Top Ad (Logo Ad) 233 px (W) x 60 px (H) Middle Ad (Middle Leaderboard Ad) 728 px (W) x 90 px (H) Bottom Ad (Bottom Leaderboard Ad) 728 px (W) x 90 px (H)

Publication Biweekly on Thursdays

Space 10 business days prior to publication date

Creative 5 business days prior to publication date

Preferred file types JPG, static GIF or PNG (typical file types for newsletters)

Maximum file size 40 KB

E-NEWSLETTER ADVERTISINGTop Ad

Middle Ad

Bottom Ad

Reach a highly engaged audience of 450,000+ global HR and finance decision makers.

Page 11: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

Article Theme

Automation Is Making Forced Retirement a Thing of the Past – Finally! Retire

Addressing the Human Element in South Africa’s Cybercrime Epidemic Innovation

3 Ways Aging Employees Save Companies Tons of Money Retire + Career

Kenya’s Silicon Savannah Is Driving Africa’s Unique Economic Rise Innovation

Population Growth Widens the Skill Gap in Emerging Megacities Career + Innovation

MSCI Inclusion Offers China’s A-Share Stocks Global Credibility Invest

Follow the Pepper: Growth Markets and the Changing Global Economy Career + Innovation

Melbourne Mercer Global Pension Index Series:

• The State of Retirement Around the Globe • The State of Retirement in China• The State of Retirement in Japan• The State of Retirement in Latin America

Retire

Growing Middle Classes and the Urbanization of Opportunity Career + Innovation

Blockchain Series:

• Blockchain for Beginners: What the Mona Lisa Teaches Us About the Future of Business• Blockchain Today: A Young Technology That Could Change Everything• The Future of Blockchain: An Age of Empowerment Through Personal Data

Innovation

How to Nurture Multigenerational Workforces in Growth Economies Career + Innovation

Future Returns: Analyzing China’s A-Share Market as an Asset Class Invest

The Pangea Effect: How Digital Disruption Is Pulling Growth Economies Together Career + Innovation

Reality Check (Up): How Cybercrimes Threaten the Future of Healthcare Health

7 Site Selection Mistakes That Can Bankrupt Financial Services Career

Alibaba Versus Tencent: Engaging China’s Middle Class with Convenience and Culture Innovation + M&A

Investing in Africa: The Rise of Infrastructure as an Asset Class Invest

Benefits Reimagined: Health and Wellness – A Shared Responsibility Health

How to Build a Business Culture That Values People Retire

Pivot to Growth: How Warren Is Democratizing the Future of AI Innovation

CIO Central — Diligence, Humility and Diversity: What Every CIO Needs for Investing Success Retire + Career

Benefits Reimagined: How to Bring Your Benefits Communication Into the Digital Age Innovation

Cultivating a Culture of Innovation and Intrapreneurship (SPONSORED) Career + Innovation

Africa’s Unique Opportunities in an Age of Disruption Invest

CIO Central — Digital Transformation and Trust in the Investment Industry Career + Innovation

The War for Talent Starts with Your Employees’ Heart Rates Retire

Putting People First in the Automotive Industry Career

The Greater Bay Area Initiative: Connecting A Region Through Shared Interests Invest + Innovation

CIO Central — Choosing an Investment Architecture: Homemade or Prepackaged? Invest

Benefits Reimagined: Three Ways to Boost Employees’ Mental Well-Being Health

Voice on Growth: the solution your brand needs to reach high-level decision makers, all over the globe

(sample topics and themes)

Page 12: 2019 ADVERTISER’S GUIDE - Mercer · 2020-02-29 · Hospitality Industrial equipment Insurance Investment Media and entertainment ... Middle East / 28,648 Asia Pacific / 70,737 China

The publisher reserves the right to review all insertion orders

submitted for its paid advertising opportunities. All advertisements

are accepted and published by the publisher entirely on the

representation that the advertiser’s agency and/or the advertiser

is properly authorized to publish the entire contents and subject

matter. In consideration of the publication of advertisements, the

advertisers and the agency agree, jointly and severally, to indemnify

and hold the publisher harmless from any claims or suits for libel,

violation of rights of privacy, plagiarism, copyright infringement

and any other claims or suits based on the contents (including

illustrations) or subject matter of such publication.

The publisher reserves the right to cancel any advertising time

prior to the date of publication, with or without notice to the

agency and/or the advertiser. The publisher is not liable for failure

to publish or circulate any part of any issue(s) because of acts of

natural disasters, strikes, work stoppages, national emergencies

or other circumstances beyond the control of the publisher of

the publication. The publisher reserves the right to reject any

advertisement, with or without cause. Policies and conditions

include, but are not limited to: Advertisements and the company,

Copyright 2019 Mercer LLC. All rights reserved.

6009585-MG

organization or individual may not compete or conflict with the

products and services offered by Mercer (or any other Marsh

and McLennan subsidiaries). Advertisements for political causes,

candidates and campaigns are prohibited. The publisher reserves

the right to add the words “Sponsored Content” or “Advertisement”

at the top of any page that, in the publisher’s judgment, too closely

resembles editorial content of the publication.

Cancellations or changes will not be accepted after the closing

dates for insertion orders. All cover/leaderboard positions are

noncancellable. By signing this contract, you agree to adhere

to all publisher policies, rules and regulations, not necessarily

represented above. Publisher shall have the right to hold

advertiser and/or its advertising agency jointly and severally

liable for such monies as are due and payable to the publisher

for advertising ordered and published. First-time advertisers will

be required to prepay initial advertising insertion via credit card

until credit is established with publication. Invoice terms are net

30 days. Invoices not paid within 45 days will automatically be billed to

the credit card on file.

Mercer Publisher Terms and Conditions

For Advertising Information Please Contact: +1 (646) 519-1915 | [email protected]