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2019Annual Industry Review
Japan Automobile ManufacturersAssociation of Canada
The Driving Force of the 4
Canadian Auto Industry
Staying The Course 6
Putting Canada in the Driver’s Seat 7
Strengthening Partnerships 8
Through Open Trade
Manufacturing Plants in Canada 10
JAMA Canada member operations 14
2018/2019 Japanese-Brand 16
Auto Manufacturing In Canada
New and Recent Developments 18
New JAMA Canada Directors in 2019 20
Japanese-brand automakers first arrived in
Canada back in 1965 – emerging global players
eager to establish their place in North America’s
car market. Ever since, the auto industry in
Canada and around the world has undergone
constant and dramatic change: including
oil shocks, stricter regulations, trade policy,
intense competition, currency fluctuations and
disruptive technologies, just to name a few.
Fortunately, Japanese automakers were ready,
resilient and up to the challenge.
With rising sales and market share, the first
Japanese auto manufacturing plant in Canada
opened in Alliston in 1986, and others followed
soon after. Since 1965, approximately
17.2 million Japanese-brand vehicles have
been sold to Canadians.
With a relatively small domestic market in
Canada, the heart of this growing localization
has been trade liberalization, from the Auto
Pact to NAFTA, along with a highly skilled
and globally competitive Canadian workforce.
What’s more, Canada has new diversified trade
agreements with Asia Pacific (CPTPP) and
Europe (CETA), which promise to continue
to level the playing field and offer new
opportunities for expanded trade.
The Driving Force of the Canadian Auto Industry
01
Growing Localization Since 1965
Key Industry Metrics 2018 2017 % Change
Total Canadian LightVehicle Sales
1,984,992 2,038,798 -2.6%
Japanese-Brand Sales 733,318 719,807 +1.9%
Production Share 36.9% 35.3% -
Total Canadian Light Vehicle Production 1,999,691 2,180,488 -8.3%
Japanese-Brand Sales 930,140 1,001,746 -7.1%
Production Share 46.5% 45.9% -
Japanese-Brand Exports 726,838 795,980 -8.7%
Imports from Japan 198,756 188,591 +5.4%
Imports from Europe 294,410 305,826 -3.7%
Total employment- direct & indirect 83,761 80,531 +4%
Vehicle/parts plants 33,162 33,025 0.4%
Head/regional offices 2,258 2,201 +2.6%
Dealerships in Canada (est)
48,341 45,305 +6.7%
46.5%Nearly half of Canada’s light
vehicle production in 2018
1.3 Vehicles Built for every one sold in
Canada, 5th year of Record Sales
Canadian directly and
indirectly employed
83,761
210,000+Canadian jobs supported through direct,
intermediate, and spin-off employment,
according to a 2019 study
46.5%
4 Annual Industry Review – 2019 5Annual Industry Review – 2019
The automotive industry is inextricably linked to
economic prosperity in Canada. Recent reports
have identified Canada’s automotive industry
as the second largest manufacturing industry,
adding an approximate $18 billion a year to
GDP, $86 billion a year to Canadian exports,
and employing over 126,000 people directly and
half a million people indirectly. Yet, the market
is in flux. Consumer interests are changing. The
market for mid-sized cars is declining rapidly,
shifting towards trucks, SUVs, and crossovers.
Despite the challenges, Canada is benefitting
from innovations by technology startups and a
skilled engineering and technical workforce.
In the same vein, Japanese-brands are soldering
Putting Canada in the Driver’s Seat
03
Celebrating over 50 years of contributions and economicgrowth in Canada
17.2 Million17.2 Million: Vehicles sold in Canada
since 1965
Cumulative investment in auto
manufacturing since 1986, plus $1.9 billion
announced in 2017 / 2018
$12.7 Billion
19.3 Million19.3 Million: Vehicles built in Canada since
1896, on track to reach 20 million in 2019
Unrivalled GrowthJapanese-brand auto manufacturing
output in Canada has nearly doubled
since 2000
$$$
Staying The CourseA renewed focus on steady, long-term growth
With a pragmatic belief in ‘building where you sell,’
Japanese automakers have steadily strengthened
their commitment to the Canadian auto industry,
creating high-quality jobs in distribution, sales, service,
manufacturing, exporting, and importing motor vehicles
and auto parts. In fact, we build more vehicles than we
sell and export more than we import.
Canada’s Japanese-brand auto industry remains resilient
in the face of global trade and economic uncertainty
over the past year. While Canada’s trade-dependent
economy derives significant benefits from the robust,
rules-based global trade system, it is also important for
JAMA Canada members that our success continues to
be a made-in-Canada story.
14
on with a long-term commitment to Canada.
In 2019, Toyota Motor Corp reaffirmed its
commitment to manufacturing in Canada,
announcing plans to assemble the Lexus
NX, a compact luxury crossover, at the plant
in Southwestern Ontario. This continued
investment in Canada will give manufacturers
the opportunity to assemble SUVs that have
previously only been built in Japan and will
secure more long-term growth in the Canadian
auto sector.
02
6 Annual Industry Review – 2019 7Annual Industry Review – 2019
Liberalized trade and open global competition bring
greater choice, along with innovation in vehicle safety,
lower emissions, higher fuel efficiency and alternative
power trains. Modernizing NAFTA and diversifying trade
in the CPTPP will level the playing field on import vehicle
tariffs and strengthen the trade relationship between
Canada and Japan. Since 1993, Canada has exported 5
million more Japanese-brand vehicles than were imported
from Japan and all countries during the
same period.
Over the past 53 years, the growing presence of JAMA
Canada members has helped raise the competitiveness
of the Canadian auto industry and continues to push the
boundaries of design, engineering, and innovation for
the benefit of consumers, associates and team members,
suppliers and dealers across Canada.
Strengthening Partnerships Through Open Trade
04
x 3.7In 2018, Canada exported 3.7 times
more Japanese-brand vehicles than
it imported from Japan
70.6%of Japanese-brand sales in Canada
were built in NAFTA in 2018
Export ratio: Canada exported
over 726,000 Japanese-brand
vehicles in 2018
78%
78%
Canada is a net exporter of Japanese brand vehicles
Net exports from Canada
Imports from Japan, US, Mexico, and others
19901987
100
200
300
400
500
600
700
800
900
1995 2000 2005 2010 2015
5 million net vehicle exports since 1993
8 Annual Industry Review – 2019 9Annual Industry Review – 2019
Manufacturing Plantsin Canada
Delta
8
7
6
Joliette
Waterville
Coaticook
British Columbia
Quebec
05
Ontario
Auto parts
Materials, machine, tools, sub-assembly and services
5
Light vehicle, truckand engine production
10 Annual Industry Review – 2019 11Annual Industry Review – 2019
Manufacturing Employment In Canada
Total: 33,162
Light Vehicle, Truck
and Engine Production
1. Honda of Canada
Manufacturing (2 vehicle
and 1 engine plant, Alliston)
2. Toyota Motor Manufacturing
Canada (Cambridge North
and South plants)
3. Toyota Motor Manufacturing
Canada (Woodstock)
4. Hino Motors Canada, Ltd.
Auto Parts
5. CAPTIN Auto Parts (BC)
6. Waterville TG (Coaticook)
7. Waterville TG Inc. (Waterville)
8. Bridgestone Canada Inc.
(Joliette)
9. NTN Bearing Mfg. Canada
10. F & P Mfg Inc.
11. TRQSS, Inc.
12. MSSC Canada
13. TS Tech Canada Inc.
14. Vuteq Canada Inc..
15. Freudenberg-NOK
16. Tasus Canada Corporation
17. INOAC Interior Systems LP
18. ABC INOAC Exterior Systems
19. Trimont Manufacturing Inc.
20. Listowel Technology Inc.
21. ACG Automotive Canada Inc.
22. Dyna-Mig, A Division
of F & P Mfg., Inc.
23. Sanoh Canada, Ltd.
24. Jefferson Elora Corp.
25. KTH Shelburne Mfg. Inc.
26. Kumi Canada Corporation
27. Musashi Auto Parts
Canada Inc.
28. Denso Manufacturing
Canada, Inc.
29. Showa Canada Inc.
30. Waterville TG Ontario
31. TG Minto Corporation
32. FIO Automotive Canada Corp.
33. Toyota Boshoku Canada Inc.
(Woodstock)
34. Amino North America
Corporation
35. Toyotetsu Canada, Inc.
36. Toyota Boshoku Canada Inc.
(Elmira)
37. Aisin Canada Inc.
38. Hayashi Canada Inc.
39. Takumi Stamping Canada Inc.
40. Arvin Sango Canada Inc.
41. TG Minto Corporation -
Stratford Plant
42. Howa Canada
Manufacturing Inc.
43. Blenheim Interior Trim
44. THK Rhythm Automotive
(St. Catharines)
45. THK Rhythm Automotive
(Tillsonburg)
46. Mitsui Hi-Tec Canada
Materials, Machine Tools,
Sub-Assembly & Services
47. Sanyo Canadian Machine
Works Inc.
48. Canada Mold Technology Inc.
49. SMC Pneumatics (Canada)
Ltd.
50. DJ Galvanizing
51. Coilplus Canada Inc.
52. Durez Canada Company, Ltd.
53. Maple Automotive Corp.
(Cambridge)
54. Kintetsu World Express
(Canada) Inc.
Vehicle Manufacturing 12,832
Auto Parts 17,550
Materials, Machine Tools, Sub-Assembly & Services 2,780
55. Horiba Automotive Test
Systems Inc.
56. Toyota Tsusho Canada, Inc.
(Woodstock)
57. Tsubaki of Canada Ltd.
58. NGF Canada Limited
59. Green Metals Canada, Inc.
60. Maple Automotive Corp.
(Woodstock)
61. Toyota Tsusho Canada, Inc.
(Cambridge)
62. Autrans Corporation
Ingersoll Plant
63. Jervis B. Webb Company
of Canada, Ltd.
64. KWE Guelph
65. Omron Automotive
Technologies
66. Simcoe Parts Service Inc.
67. Nippon Express Canada
06
12 Annual Industry Review – 2019 13Annual Industry Review – 2019
07
JAMA Canada member operations
Type of Operation
1. Head office2. Regional office / sales & service reps / parts
distribution facility3. Vehicle manufacturing & assembly plant4. Parts manufacturing plant5. Port / transportation facility6. R&D
British Columbia
Hino: 2
Honda: 2
Mazda: 2
Mitsubishi: 3, 4, 5, 6
Nissan: 2, 3, 4, 5, 6
Subaru: 2, 3, 4, 5, 6
Toyota: 2, 4, 5
Alberta
Honda: 2
Nissan: 2, 3, 4
Toyota: 2
Ontario
Hino: 1, 2, 3, 4, 5, 6
Honda: 1, 2, 3, 4, 5, 6
Mazda: 1, 2, 3, 4, 5, 6
Mitsubishi: 1, 2
Nissan: 1, 2, 3, 4
Subaru: 1, 2, 3, 4, 5, 6
Toyota: 1, 2, 3, 5, 6
Quebec
Hino: 2
Honda: 2
Mazda: 2
Nissan: 2, 3, 4
Subaru: 2, 3, 4, 5, 6
Toyota: 2, 5
Nova Scotia
Honda: 2
Subaru: 2, 3, 4, 5, 6
Toyota: 2
14 Annual Industry Review – 2019 15Annual Industry Review – 2019
2018/2019 Japanese-Brand Auto Manufacturing In Canada
08
HINO Motors Canada, Ltd.
Location
Woodstock, Ontario
Start-up
April 2006
Cumulative Investment
$3 million (equipment only) at
start-up
Vehicles Built
Class 4-7 medium duty trucks
Class 8 heavy duty truck (2019)
Employment:
132
Production
2,873 (2018)
Export:
For Canada only
Annual Capacity:
2,000 units (1 shift)
Location
Alliston, Ontario
Start-up
November 1986
Cumulative Investment
$4.7 billion
Vehicles Built
Plant 1: Civic Coupe/Sedan
Plant 2: CR-V
Engine Plant: 4 cylinder
Employment
4,200
Production
432,786 (2018)
Export (export ratio)
321,366 - 2018 (74.3%)
Annual Capacity
400,000 vehicles
& 260,000 engines (2 shifts)
Locations
Cambridge, Ontario
Woodstock, Ontario
Start-up
November 1988 (Cambridge)
November 2008 (Woodstock)
Cumulative Investment
$8.5 billion
Vehicles Built
Cambridge North: Corolla
(transition to RAV4 production)
Cambridge South: Lexus RX
Toyota MotorManufacuringCanada (TMMC)
350, RX450h
Woodstock: Toyota RAV4
Employment
8,500 +
Production
497,371 (2018)
Export: (export ratio)
405,502 - 2018 (81.5%)
Annual Capacity
500,000 units (2 shifts)
Honda of CanadaManufacturing (HCM)
16 Annual Industry Review – 2019 17Annual Industry Review – 2019
Toyota Motor Manufacturing Canada
(TMMC) announced in April 2019 that it will
begin producing the top-selling Lexus NX and
Lexus NX Hybrid compact luxury SUVs at its
Cambridge, Ontario facility starting in
early 2022.
“Building on our recent Toyota RAV4
announcement and our recent facility
modernization investments, we are excited to
announce that TMMC has been selected to
produce the popular Lexus NX and Lexus NX
Hybrid models for the entire North American
New and Recent Developments
09
market,” TMMC President Fred Volf told Team
Members and dignitaries, including the Right
Honourable Justin Trudeau, Prime Minister of
Canada and The Honourable Christine Elliott,
Deputy Premier of Ontario and Ontario Minister
of Health and Long-Term Care, at an event
earlier today.
In 2003, TMMC became Toyota’s first facility
entrusted to produce Lexus vehicles outside of
Japan – a tremendous honour within Toyota –
and has since made more than 1.3 million Lexus
RX and Lexus RX Hybrid vehicles.
In 2018, TMMC announced a CDN $1.4B
investment (including supporting funds from the
federal and provincial governments), converting
its North and West plants to the company’s
Toyota New Global Architecture (TNGA)
platform to allow for increased flexibility, further
production efficiency, and superior products.
This strategic investment allowed TMMC to
shift its production to meet the demands of
North America’s rapidly growing compact SUV
market, most notably through the production of
the Toyota RAV4 and Toyota RAV4 Hybrid.
TMMC and team members have won multiple
international awards for plant quality, and
18 Annual Industry Review – 2019
continue to play an important role within
Toyota’s global production strategy,” said Jim
Lentz, chief executive officer for Toyota Motor
North America.
TMMC has manufactured vehicles in Canada
for more than 30 years and currently employs
more than 8,500 team members at its facilities
in Cambridge and Woodstock, Ontario.
Committed to producing vehicles in Canada,
Toyota has invested more than CDN $8.5B in its
Canadian operations since 1985, and has built
more than eight million vehicles over that period
of time.
Honda Canada celebrated 50 years of growth
and success in Canada during a commemorative
ceremony at the company’s head office near
Toronto in March 2019. Honda Canada has
sold more than four million vehicles since
incorporating on March 11, 1969 and was the
first Japanese automaker to build vehicles
in Canada.
From modest beginnings as a small network
of motorcycle and power equipment dealers,
Honda Canada has grown substantially. With
nearly 19,000 associates employed across the
country in manufacturing, sales offices and
dealerships, it’s now a national network of
more than 600 auto, motorcycle and power
equipment dealers. The company is also a
major Canadian auto manufacturer, proudly
building the Honda CR-V and the Honda Civic,
Canada’s best-selling passenger car for the
past 21 consecutive years. Through the Honda
Canada Foundation, the brand is committed
to giving back to communities across Canada,
contributing more than $2-million to local
charities each year.
“Honda planted roots in Canada with a vision
of contributing to Canadian society. We are
proud of our associates, dealers, partners and
suppliers, who have played an important part
in our growth and have helped improve the
communities where we live and work,” said
Dave Gardner, President & CEO, Honda Canada
Inc. “We’d also like to thank the millions of
Canadians who are loyal members of the Honda
family. We look forward to growing with you for
the next 50 years.”
19Annual Industry Review – 2019
New JAMA Canada Directors in 2019
Hino Motors Canada announced the appointment of Eric Smith
to the position of President and Chief Operating Officer of Hino
Motors Canada effective February 1, 2019. Eric succeeds Yumiko
Kawamura who held the position for three years and has now
returned to Japan to be assigned to the role of General Manager
for the North American Division of Hino Motors Ltd., supporting
Canada and USA markets. Eric’s career at Hino started in 2007,
serving most recently as Senior Vice President, Sales and
Customer Support. Under his leadership, both truck sales and
market share have nearly tripled. The dealer network, parts sales
and retail service visits have also grown dramatically during this
time. Eric becomes the first Canadian-born president of HMC.
Hino Motors Canada
Mazda Canada announced the appointment of David Klan to the
position of President & CEO, effective April 1, 2019, succeeding
Masaharu “Massey” Kondo, who has been promoted to General
Manager, Global Sales and Marketing Division at Mazda Motor
Corporation (MC) in Japan. A 27-year veteran of Mazda, David
has held numerous executive positions globally since he started in
1992, in Canada, Japan and the US. Since returning to Canada in
2009, David has led the company’s national sales, marketing and
regional operations as Senior Director. David is the first Canadian
to be appointed president of Mazda Canada since 2006.
Mazda Canada
09
Mitsubishi Motor Sales of Canada has named Juyu Jeon (JJ)
to the position of President & CEO as of April 1, 2019 replacing
Tony Laframboise who served in the role for the past two years.
Mr. Jeon was previously Vice President, Sales & Marketing,
Corporate Planning and Business Control for the company.
He joined Mitsubishi Motor Sales of Canada in March 2017. A
seasoned global automotive executive, Mr. Jeon joined Mitsubishi
Motors in 2005 and held a variety of positions of increasing
responsibility in the U.S., Latin America, the Middle East, Africa
and Australia before joining Mitsubishi Motors in Canada. Mr.
Jeon played a critical role in strategic corporate planning that
led to the repositioning and growth of the brand in key global
markets for Mitsubishi Motors Corp.
Mitsubishi Motor Sales of Canada
Nissan Canada announced the appointment of Steve Milette
to the position of President on May 1, 2019. Succeeding Joni
Paiva, who was appointed promoted to regional vice president,
marketing and sales, for Nissan’s Africa, Middle East and
India (AMI) region, based in Dubai, Steve will have day-to-day
responsibility for all Nissan operations in Canada, including sales
and marketing, finance, dealer network, product and corporate
planning, aftersales, legal, human resources and the captive sales
finance company. Steve’s promotion represents the first time a
Canadian has held the position of president at Nissan Canada.
Nissan Canada
20 Annual Industry Review – 2019 21Annual Industry Review – 2019
22 Annual Industry Review – 2019 23Annual Industry Review – 2019
Japan Automobile ManufacturersAssociation of Canada
151 Bloor Street West, Ste 840,
Toronto, ON M5S 1S4, Canada
416-968-0150
www.jama.ca
