2018 TOuRiNg & ExpLORiNg GuiDEOnLinE & pRinT pROgRaM

www.FindYour

Element.ca

VancouverIsland

Visitor’sGuide

THe oNLYoffiCiAL

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2018 TOuRiNg & ExpLORiNg GuiDEOnLinE & pRinT pROgRaM

Stats from 2017Tourism Vancouver Island launched the new website, www.FindYourElement.ca, last Spring and it is now the singular call-to-action for all programs. Results are extremely strong and more growth is in the forecast. Here’s what we’ve achieved in the past year:

Audience Overview180,000+ sessions290,000+ pageviews1.62 pages/session1:11 average session duration74.87% bounce rate

Geographic Location73% of all sessions are from BC and Alberta

Behaviour70% new visitors30% returning visitors Top Channels44.1% display34.4% paid search13.8% organic search

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2018 TOuRiNg & ExpLORiNg GuiDEpRinT pROgRaM

Choose the element where you want visitors to find you:• Culture• First Nations• Fishing• Gardens• Golfing• Land Activities

• Marine Activities• Sip & Savour• Spas• Wildlife• Getting Here• Accommodations

The Touring & Exploring Guide

Highlights• Of those surveyed, over half of those who

selected BC for their next 12 month leisure trip pinpointed the Vancouver Island region as their destination of choice.

• Among those who took a trip to the Vancouver Island region in the past five years, the average number of nights on Vancouver Island was 4.1.

• Sample experience drivers for the Vancouver Island region (in no particular order): » General nature (beautiful nature and the

relaxing environment) » Gardens » Accommodation (variety of) » First Nations » Wildlife » Culture/events » Outdoor activities » Sip & Savour

• Sample emotional drivers (in no particular order): » A place to fully relax and unwind » Very connected to the natural environment » A place where one can live in the moment » A place where the natural environment has

influenced the lifestyle and culture » Has nature that uplifts and inspires

• 18% advanced down the Path to Purchase

builds upon our Find Your Element campaign, which plays off the notion that everyone longs to be “in their element”. When are you in your element? Is it when you’re experiencing local culture? Hiking the trail? Paddling in the ocean? Vancouver Island has all the elements and we’re encouraging visitors to get back into their element.

DID YOU KNOW? Tourism Vancouver Island conducted a conversion study on last year’s Find Your Element campaign.

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2018 TOuRiNg & ExpLORiNg GuiDEOnLinE pROgRaM

* Example from 2017 Touring & Exploring Guide

Guide Design Example

TOURISM VANCOUVER ISLANDwill distribute the Touring & Exploring Guide at Visitor Centres in British Columbia as well as more than 150 key locations across Vancouver Island and the Lower Mainland. The guide will be also be sent directly to high-traffic locations throughout British Columbia and Alberta.

The Vancouver Island Touring & Exploring Guide...• is Tourism Vancouver Island’s flagship publication

• is used extensively throughout the tourism industry

• plays a major role in Tourism Vancouver Island’s marketing program

The 2018 Touring & Exploring Guide

* Example only. Design may change.

Online Listing Example

100,000 copiEs pRiNted

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2018 TOuRiNg & ExpLORiNg GuiDEpRoGRAM RAtes & SiZes

The Official Vancouver Island Touring & Exploring Guide is published by Tourism Vancouver Island in partnership with Primal Communications Ltd.www.primalcommunications.com www.tourismvi.ca

Gulf Islands, South Island, Cowichan & NanaimoCindy PollardTel: 250-667-8327 cindy@tourismvi.ca

Please contact your area advertising representativeCONFIRM YOUR

SPACE IN THE2018 EDITION

For new or existing ad file inquiry, please contact Kumiko at Primal Communications. kumiko@primalcommunications.com Tel: 250-754-8318Note: Please feel free to inquire regarding your existing ad file from 2017 guide.

Parksville/Qualicum Beach, Pacific Rim, North Central & North IslandWendy Sears Tel: 866-594-3243 Ext. 101 wendy@tourismvi.ca

AD SIZES REGULAR STAKEHOLDER AD SIZE DIMENSIONS (INCHES W X H) RATES RATES

Inside Front Cover 8 x 10.75 with 0.125” bleed all around 7,495 6,295

Inside Back Cover 8 x 10.75 with 0.125” bleed all around 7,295 6,095

Outside Back Cover 8 x 10.75 with 0.125” bleed all around 7,695 6,495

Full Page 8 x 10.75 with 0.125” bleed all around 6,995 5,895

2/3 Page Horizontal 7 x 6.4375 (horizontal option only) 4,595 3,895

1/2 Page Horizontal 7 x 4.75 (horizontal option only) 3,750 3,095

1/3 Page Square 4.5 x 4.75 (square option only) 2,395 1,995

1/6 Page Vertical 2.25 x 4.75 (vertical option only) 1,225 995

ONLINESTANDARDLISTINGIS INCLUDED WITH ALL PRINT ADS

For every ad purchased in the print edition of the Touring & Exploring Guide, advertisers will also receive a Standard listing on the FindYourElement.ca website.

• Name• Logo• Website link• Gallery with up to 5 images• 1 social icon• 500 characters of text• Select up to 2 Element pages to appear on

(must be related to your business) Culture First Nations Fishing Gardens Golf Land Activities Marine Activities Sip & Savour Spas Wildlife

• All stakeholder listings will automatically be included in the Region in which your business operates

2/3 page: 7” x 6.4375”

Double Page Spread with bleed: 16” x 10.75” + 0.125” bleed all aroundFull Page with bleed: 8” x 10.75” + 0.125” bleed all aroundFull Page with no bleed: 7” x 9.75”

Guide Trim Size: 8” x 10.75” Document Safety Area: 7” x 9.75”

1/3 page:4.5” x 4.75”1/2 page: 7” x 4.75”

1/6 page:2.25” x 4.75”

Ad Space Booking: October 13, 2017Artwork material submission: October 27, 2017

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2018 TOuRiNg & ExpLORiNg GuiDEpRiNT ARtWoRK speCiFicATiOn

The Official Vancouver Island Touring & Exploring Guide is published by Tourism Vancouver Island in partnership with Primal Communications Ltd.www.primalcommunications.com www.FindYourElement.ca

Artwork deadlines:Ad Space Booking: October 13, 2017 Artwork material submission: October 27, 2017

Please forward all digital artwork materials directly to Kumiko Kagita-Torrance at Primal Communications.Email: tvi@primalcommunications.com - please include in subject line: 2018 Touring & Exploring Guide File Upload for Display Ad: http://upload.primalcommunications.comFor any questions, please email or call: 250-754-8318

The 2018 Tourism Vancouver Island Guide is 100% digital workflow. The publication is built in Mac InDesign CS6.Acrobat PDF/X-4:2008 files required.

Acceptable formats for print ad:

PDF File: Supplied artwork must be CMYK and 400 dpi preferred. Tourism Vancouver Island Guide is printed in 200 lpi PDF files will not be checked and errors will be the responsibility of the supplier. Tips: Before PDF is Exported (from Distiller, InDesign, Quark, etc), make sure PDF/X-1a setting is used and all types are outlined to avoid any font problems.

Adobe InDesign CS6, Adobe Illustrator CS6 - .AI or EPS (all fonts converted to outlines),Adobe Photoshop CS6 - CMYK PSD, Tiff or JPEG

Advertising artwork must be provided with the following:

For Display Ad:PDF/X-4:2008 preferred.InDesign or Illustrator - All artwork at 300 - 400 dpi CMYK images (RGB not acceptable), include Mac Fonts only -PC fonts are not accepted (convert to outline if possible), all associated/linked files (scans, etc.) sized at 100%, PCformatted files, Microsoft files and Corel files are not acceptable.

For Formatted Ad:Photo must be in original JPEG or 400 dpi TIFF / Logo must be in EPS or AI / Text can be in DOC or within email body.

For Online Listing, please contact your sales representative.

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