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2018 Sponsorship OpportunitiesMay 17-20, 2018
Now in its 36th year, the Paso Robles Wine Festival is one of the premier wine events on the Central Coast, drawing nearly 2,500 attendees in 2017.
The four-day festival features winemaker dinners, an intimate and upscale RESERVE event, educational winemaker seminar and the marquee Saturday Grand Tasting in the park, along with more than 100 individual winery events throughout the weekend.
Named one of the Top 5 California Festivals by The Huffington Post. “For wine connoisseurs or those who simply like to have a good time, Paso Robles is the place to celebrate the taste, traditions and triumphs of the fine art of wine making.”
More than 80 wineries join together in the Downtown Paso Robles Park for the marquee tasting.
Date: Saturday, May 19, 2018
Time: 12 - 4 p.m.
Attendance: Up to 3,000
▪ 750 VIP Admission
Intimate tasting experience where wineries select two of their best wines to share in the categories of Library, Reserve, White/Rosé and Futures.
Date: Friday, May 18, 2018
Time: 4 - 6:30 p.m.
Attendance: 500
Winemaker DinnersPaso Robles winemakers gather at two participating restaurants for a perfectly paired menu to kick-off the weekend.
• Date: Thursday, May 17, 2018
• Time: 6:30 p.m.
• Attendance: 45 – 60 per dinner
Winemaker SeminarListen and taste along as a panel of winemakers explore characteristics classic to Paso Robles wines.
• Date: Saturday, May 19, 2018
• Time: 10:30 - 11:30 a.m.
• Attendance: 75
Winery EventsThursday – SundayMay 17 - 20, 2018
• 100+ winery events including library tastings, winemaker barbecues, food pairings, live music and more exciting activities.
4%6%
12%
15%
17%9%
10%
7%
20%
$0-24K
$25-49K
$50-74K
$75-99K
$100-124K
$125-149K
$150-175K
$175-200K
200K+
21-34 35-44 45-54 55-64
AGE NEW INTEREST
GEOGRAPHY
22% 21% 24% 23% More than half of attendees said that this was their first Wine Fest
50
%
Source: Universe reports & Ticket buyer survey
INCOME
27%
35%
10%
8%
8%
10%
2%
San Luis Obispo
Southern CA
Central Valley
Bay Area
Central Coast
Out of state/Country
Other CA
44%
43%
10%
3%
87% rated Wine Fest Excellent or Very Good
52%
35%
8%
4%1%
87% Extremely/Very Likely to Recommend
45%
30%
16%
7% 2%
75% Extremely/Very Likely to Return Next Year
Source: Ticket buyer survey
Digital advertising ran from April through mid-May
▪ Delivered 2.4+ million branded impressions
▪ Geography: San Diego, LA, Orange Country, Bakersfield, Fresno, San Francisco DMAs
▪ Partners: CDSP (Live Intent) and Facebook
Radio: American General Media Radio
▪ :30 radio commercial and promo (KZOZ, Q-104, KJUG, The Krush)
▪ Krush 92.5 profile
▪ Live interviews on morning shows KJUG, KZOZ, Q104.5
40+ online calendar listings
27,000 rack cards distributed in winery and lodging properties
450 posters hung throughout San Luis Obispo County
2,500 Official Guides distributed to lodging properties
ADVERTISING
EVENT COLLATERAL
12.5K+ active email subscribers
– 21.7% Open Rate
63.8K Facebook Likes
18.2K Twitter Followers
Pasowine.com (12/12/16-5/22/17)
– Pageviews: 636,133
– Visits/Sessions: 200,526
– Visitors: 132,689
– Avg. Visit Duration: 2.41 min.
– Pages Per Visit: 3.17
3.6K Instagram Followers
416K Views
Source: MailChimp, Google & Social Media Analytics
Average dollars spent by out-of-town attendees (not including tickets): $316.65 per person
Average dollars spent by local attendees (not including tickets): $96.98
Average length of stay: 2.28 days
85% stayed overnight in a lodging business
60.2% spent more than $100 per night on lodging
Non-locals visited an average of 5.4 tasting rooms ▪ Spent an average $86.07 per person on wine to
take home
Locals visited an average of 3.3 tasting rooms ▪ Locals spent an average $59.04 per person
Estimated local Hotel/Motel Bed Tax: $39,701
Estimated Sales Tax: $62,531
Additional Business Property Tax: $47,095
10
$1.115
$0.226
$0.331
$0.189
$0.238
$0.043
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$1.80
Visitor spend Operations
Mill
ion
s
Economic Impact PR Wine Fest 2015
Induced
Indirect
Direct
$1.68m
$0.459m
Source: Productive Impact LLC 2015
Show your support of Paso Robles Wine Country with a variety of Wine Fest sponsorship opportunities:
– Stemware
• Grand Tasting
• RESERVE
– RESERVE Event Presenting Sponsor
– Picnic Area
– Band/Music
– Winemaker Seminar
– Designated Driver
– Volunteer T-Shirt
..... or other custom opportunities!
• Brand Exposure– Logo on event collateral (posters)*
– Logo on event signage at Grand Tasting
– Logo on all Wine Festival e-blast campaigns
– Logo on event products, depending on sponsorship type (e.g., stemware, volunteer tee, etc.)
– Logo recognition on pasowine.com (48,000 visits/month) and link to your website
– At least one mention on social media
– Half-page ad in Official Guide
• Additional– 4 Wine Festival tickets
– Use and/or display of sponsor’s product, collator or apparel, where appropriate
– 10’x10’ booth space at the Grand Tasting, if applicable
– Business level membership to PRWCA, giving access to all PRWCA member events for education and networking, as well as a listing online and in our preferred vendor member directory (value: $750; see separate document for additional details and benefits)
* Sponsorship must be confirmed by print deadline.
For Sponsorship Inquires, Contact:
Jennifer PorterExecutive [email protected] x 202
Chelsea ModlinConsumer Marketing [email protected] x 205
PASO ROBLES WINE COUNTRY ALLIANCEThe Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third largest wine region. It encompasses more than 40,000 vineyard acres and 200 wineries. For more information, visit www.pasowine.com.
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