2018 Online Media Kit

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GAMEINFORMER.COM

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Monthly Unique Visitors4 Million

Monthly Page Views17 Million

Monthly Video PlaysOver 700,000

Average Time on Site3:22 Minutes

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VISITORS AT A GLANCEDEMOGRAPHICS

Gender88% male12% female

Age21% – 17 and under64% – 18-34 years15% – 35 and above

Median Age22 years

Marital Status73% single27% married

A LOVE FOR GAMES

Top Interest99.5% list video games as their highest topic of interest, followed by internet activity and movie going.

Time Spent with GamesOn average, visitors spend 18 hours per week playing video games.

Internet96% of visitors have broad band access.

CONSOLE & GAMES PURCHASING

Console Ownership99.5% own at least one video game console.

Xbox 360 47.9%

PlayStation 3 42.7%

PlayStation 4 35.4%

Nintendo 3Ds 32.8%

Nintendo Wii 32.3%

Xbox One 27.1%

Nintendo Wii U 16.7%

PSP 15.1%

Plans to Purchase89.6% plan to purchase or receive a game system in the next 12 months.

Xbox One 33.4%PlayStation 4 38.0%

Game Purchasing FrequencyIn the last 60 days visitors:

• purchased 4 games.• downloaded 5 game demos

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INFLUENCE BASED ON TRUST

have made a purchase after reading about it on GameInformer.com

agree, GameInformer.com influences their purchase decisions

agree, GameInformer.com has the most complete information when it comes to buying games

agree, Game Informer is the most reliable source when it comes to buying video games.

of GameInformer.com visitors are also avid readers of Game Informer Magazine.

OUR IMPACT

Top game news sources

gameinformer.com 74.5%

ign.com 45.2%

gamestop.com 38.3%

Other 27.6%

1up.com 15.0%

kotaku.com .6%

Sources: WebTrends 2009, Comscore MyMetrix 2009, DoubleClick DART, Atlas Tracking, Gameinformer.com User Study 10/14

85%

93%

97%

88%

96%

ADVERTISER BENEFITS

Our Audience Takes Action

• Proven .18 CTR

• 85% have made a purchase after seeing and/or reading about a product on

More Impressions

Actual CPMs < CPMs sold

Higher exposure to women and youth

Achieve Reach and Frequency

54% returning visitors

46% new visitors per month

Higher Visitor Attention

• Greater share of voice

• Your ads are features on a clean, clutter-free site

Strategic Ad Placement

91% have more than one favorite section on gameinformer.com.

83% consider the Review section to be their favorite.

69% consider the News section to be their favorite.

65% consider the Forums section to be their favorite.

2015 Page ViewsAverage 17,482,430

4 MM

8 MM

12 MM

16 MM

20 MM

OVERVIEW TARGETING

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ADVERTISING PARTNERS

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ONLINE AD SPECIFICATIONS

Desktop Ad Placement Name Unit size

Maximum Expanded Dimensions

Expandable Direction

Max Initial File Size

Host-initiated Subload

Host-Initiated Video File Size Max length 3rd Party

Tag Preference

Leaderboard 728x90728x180, 728x300,

or 728x418Down 200 KB 300 KB 2.2 MB

15 sec for animation

Javascript, if DFA include INREDs

Super Leaderboard

970x90 970x250 Down 200 KB 300 KB 2.2 MB15 sec for animation

Javascript, if DFA include INREDs

970x250 Marquee

970x250 N/A N/A 200 KB 300 KB 2.2 MB15 sec for animation;

30 sec for video

Javascript, if DFA include INREDs

Medium Rectangle

300x250 or 300x600

600x250 Left 200 KB 100 KB 2.2 MB15 sec for animation;

30 sec for video

Javascript, if DFA include INREDs

Site Skin 1920x1080 N/A N/A 300 KB N/A N/A N/A1x1 (for impression

and click)

Mobile Ad Placement Name Unit size Banner Types

PermittedMax File Size GIF/JPG/PNG

Max Animation Time

3rd Pary Accepted

3rd Party Tag Preference Additional Requirements

Medium Rectangle

300x250 (Mobile + Tablet)

Standard, HTML5, Rich Media

75k 15 sec YesJavascript, if DFA include INREDs

Requires secure tag (https://)

Mobile Banner320x50 or

320x100 (Mobile)Standard, HTML5,

Rich Media75k 15 sec Yes

Javascript, if DFA include INREDs

Requires secure tag (https://)

Leaderboard 728x90 (Tablet)Standard, HTML5,

Rich Media100k 15 sec Yes

Javascript, if DFA include INREDs

Requires secure tag (https://)

Video Ad Placement Name

Standard Dimen-sions

Max Length

Frames Per Sec

Max File Size

Scaling Supported?

File Type Accepted

Video Bitrate

Audio Bitrate

Aspect Ratio

Can Be 3rd Party Served?

3rd Party Tag Preference

Pre-roll Video 640x360 :30 24 500 MB Yes

All formats accepted - Hi-res MOV preferred

2500+ 128K 0.67291667 Yes1x1

(for impression and click) or VAST

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CONTACT

Amy ArnoldSenior Advertising Sales Associate/East Coast

tel: 518.982.1141

amy@gameinformer.com

Janey StringerAdvertising Manager

tel: 612.486.6104

janey@gameinformer.com

Damon Watson Advertising Sales Director

tel: 310.450.3260

fax: 310.450.3571

damon@gameinformer.com

ONLINE ADVERTISING SALES