2018 MSU Internet and Technology User Experience Survey: Results … · 2019-03-07 · 2018 MSU Internet and Technology User Experience Survey : Results and Analysis 4 . Solicitation

2018 MSU Internet and Technology User Experience Survey

Results and Analysis

January 23, 2019

Graham L. Pierce, Assistant Director

Usability/Accessibility Research and Consulting Michigan State University Kellogg Center 219 S. Harrison Rd., Room 93 East Lansing, MI 48824 [email protected]; 517-353-8977

mailto:[email protected]

2018 MSU Internet and Technology User Experience Survey: Results and Analysis 2

Table of Contents

Overview ..................................................................................................... 3 Availability and Use of Data and Supporting Materials ............................................................................................3 Questions and Feedback ....................................................................................................................................3 Acknowledgments .............................................................................................................................................3

Solicitation ................................................................................................... 4 Email Text ........................................................................................................................................................4 Responses By Time ...........................................................................................................................................5

Survey Text ................................................................................................. 6 2018 Results .............................................................................................. 11

Sample Size ................................................................................................................................................... 11 1. MSU Alumni ................................................................................................................................................ 12 3. International Status ..................................................................................................................................... 12 4. Live During Academic Year ........................................................................................................................... 12 5. Technology Expertise ................................................................................................................................... 13 6. Technology Usage ....................................................................................................................................... 15 7. Technology Used to Access MSU Content ........................................................................................................ 16 8-9. Satisfaction with MSU's Online Presence ...................................................................................................... 17 10-11. Access MSU from Mobile Device .............................................................................................................. 17 12. Social Media Usage .................................................................................................................................... 18 13. MSU Social Media ...................................................................................................................................... 19 14. Online MSU Activities ................................................................................................................................. 20 15. Difficulty Determining Official MSU Content ................................................................................................... 20 16. Mobile MSU Importance .............................................................................................................................. 21 17-18. Online Content & Mobile Devices in Classroom .......................................................................................... 22 19. Disability Status ........................................................................................................................................ 22

2018 Charts ............................................................................................... 23 5. Technology Expertise ................................................................................................................................... 24 6. Technology Usage ....................................................................................................................................... 26 7. Technology Used to Access MSU Content ........................................................................................................ 28 8. Satisfaction with msu.edu ............................................................................................................................. 29 9. Satisfaction with MSU Social Media ................................................................................................................ 30 10. Access msu.edu from Mobile Device ............................................................................................................. 31 11. Access MSU Social Media from Mobile Device ................................................................................................ 32 12. Social Media Usage .................................................................................................................................... 33 13. MSU Social Media ...................................................................................................................................... 34 14. Online MSU Activities ................................................................................................................................. 35 15. Difficulty Determining Official MSU Content ................................................................................................... 36 16. Mobile MSU Importance .............................................................................................................................. 37 17. Online Content in Classroom ....................................................................................................................... 39 18. Mobile Devices in Classroom ....................................................................................................................... 40

Change Over Time (2011-2018) ................................................................... 41 Technology Expertise ....................................................................................................................................... 42 Technology Usage ........................................................................................................................................... 44 Technology Used to Access MSU Content ............................................................................................................ 46 Satisfaction with MSU's Online Presence ............................................................................................................. 47 Access MSU from Mobile Device ........................................................................................................................ 48 Social Media Usage .......................................................................................................................................... 49 Engage with MSU Social Media .......................................................................................................................... 50 Online MSU Activities ....................................................................................................................................... 51 Difficulty Determining Official MSU Content ........................................................................................................ 52 Mobile MSU Importance ................................................................................................................................... 53 Online Content & Mobile Devices in Classroom .................................................................................................... 55


Overview In the spring of 2017, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the fifth Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey and the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011, 2012, 2015, 2016, and 2017, and it is hoped that the survey will continue to be conducted annually in the future, to monitor changes in technology use and opinions in the MSU community.

Availability and Use of Data and Supporting Materials Raw data collected from this survey, tables and charts presented in this report, open-ended responses, additional data and analyses, the original survey instrument, and this report are freely available to the public at https://uarc.msu.edu/techsurvey/ (identifying information and duplicate responses have been removed). While this report presents basic findings from the survey, it is hoped that others will conduct analyses and generate reports, presentations, and other materials that meet their particular needs. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as the survey is properly cited. The author appreciates being notified when results of the survey are used (though doing so is not required), in order to gauge its usefulness to the community.

Direct references to this report (including use of any charts, tables, etc. provided herein) should cite it as follows:

Pierce, G. L. (2019). 2018 Michigan State University Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://uarc.msu.edu/techsurvey/

Any research, publications, presentations, or other work based on supplemental materials or raw data should cite it as follows:

Pierce, G. L. (2019). 2018 Michigan State University Internet and Technology User Experience Survey [Data file and supplemental materials]. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://uarc.msu.edu/techsurvey/

Questions and Feedback Any questions about this report or the survey should be directed to Graham L. Pierce, Assistant Director, Michigan State University Usability/Accessibility Research and Consulting at [email protected]. Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments Thanks to Sarah J. Swierenga, Jennifer Ismirle, the members of the MSU Web Development CAFE, MSU Office of the Registrar, MSU Human Resources, and MSU IT Services for their assistance.

https://uarc.msu.edu/techsurvey/

mailto:[email protected]?subject=2018%20MSU%20Internet%20and%20Technology%20User%20Experience%20Survey%20Feedback


Solicitation The survey was emailed to 71,025 individuals at Michigan State University (all MSU faculty, staff, and students) on April 17, 2018. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. Data collection continued through August 27, 2018. In all, 1,991 responses were collected, not including duplicate and incomplete submissions.

Email Text Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its sixth MSU Internet and Technology User Experience Survey. This five-minute anonymous survey will help us understand how the MSU community uses technology, and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit https://usability.msu.edu/itux Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using go.msu.edu/itux Results from our prior surveys are available at https://usability.msu.edu/techsurvey and the results of the 2018 survey will be published there later this year. For more information, please contact Graham L. Pierce, Assistant Director, MSU UARC, at [email protected]. Thank you, Michigan State University Usability/Accessibility Research and Consulting (UARC) Phone: (517) 353-8977 Fax: (517) 432-9541 Email: [email protected]


Responses By Time

Period Responses % of Total One day 1,183 59% Two days 1,560 78% One week 1,825 91% One month 1,962 98% 133 days 1,998 100%


Survey Text A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found in the supporting materials.

MSU Internet and Technology User Experience Survey

You are invited to participate in our sixth survey of the MSU community regarding Internet and technology usage. This five-minute anonymous survey will provide you with the opportunity to tell us how you use technology and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham L. Pierce, Assistant Director, MSU Usability/Accessibility Research and Consulting at [email protected].

1. Are you a Michigan State University alumnus? *[Required] [Radio buttons] • Yes • No

2. Which of the following best describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes] � Enrolled Freshman � Enrolled Sophomore � Enrolled Junior � Enrolled Senior � Enrolled Grad Student � Current MSU Staff � Current MSU Faculty, Visiting Scholar, Academic Specialist, or Postdoc � Prospective Student (currently in high school, considering MSU for college) � Not currently employed by or enrolled at MSU

3. Which of the following best describes your international status? *[Required] [Radio buttons] • US citizen/permanent resident currently living in the US • Citizen/permanent resident of another country currently living in the US (e.g.,

international student, work visa, etc.) • US citizen/permanent resident currently living outside the US (e.g., study abroad,

sabbatical, etc.) • Citizen/permanent resident of another country currently living outside the US

4. Where do you live during the academic year? *[Required] [Radio buttons] • On campus • Off campus, in the Lansing area • Off campus, outside the Lansing area


5. Rate your level of expertise with the following: [Radio buttons for each item: Helpless, Below average, Average, Above average, Expert] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Fitness tracker/sports watch (e.g., Fitbit, etc.) • Wearable smart device (e.g., Apple Watch, Google Glass, etc.; excludes fitness

trackers) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

6. Rate your usage of the following: [Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time] • Desktop computer • Laptop computer • Tablet (e.g., iPad, etc.) • Smartphone (e.g., iPhone, etc.) or phablet • Feature phone (cell phone without Internet) • Fitness tracker/sports watch (e.g., Fitbit, etc.) • Wearable smart device (e.g., Apple Watch, Google Glass, etc.; excludes fitness

trackers) • Pen and paper • Computer mouse or trackball • External/physical keyboard on touchscreen device • Touchscreen • Trackpad or touchpad • Voice input (e.g., Siri, etc.)

7. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes] � Desktop computer � Laptop computer � Tablet (e.g., iPad, etc.) � Smartphone (e.g., iPhone, etc.) or phablet � Feature phone (cell phone without Internet) � Wearable smart device (e.g., Apple Watch, Google Glass, etc.; excludes fitness

trackers) � Computer mouse or trackball � External/physical keyboard on touchscreen device � Touchscreen � Trackpad or touchpad � Voice input (e.g., Siri, etc.)

8. How satisfied are you with official msu.edu sites and pages? [Radio buttons] • Not at all satisfied • Below average • Average • Above average


• Extremely satisfied

Why? __________

9. How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)? [Radio buttons] • Not at all satisfied • Below average • Average • Above average • Extremely satisfied

Why? __________

10. How often do you access official msu.edu sites and pages from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

11. How often do you access official MSU social media content from a mobile device? [Radio buttons] • Never • Rarely • Sometimes • Often • All the time

12. What social media sites do you regularly use? (Check all that apply; leave blank if none.) [Checkboxes] � Facebook � Flickr � Google+ � GroupMe � Instagram � Koofers/allMSU � LinkedIn � Pinterest � Reddit � Snapchat � Tumblr � Twitter � Vine � WeChat � YouTube � WhatsApp � Other: __________


13. What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)

[Checkboxes] � Facebook � Flickr � Google+ � Instagram � LinkedIn � Pinterest � Slideshare � Snapchat � Twitter � YouTube � Other: __________

14. What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)

[Checkboxes] � Find contact information for people or departments at MSU � Find out about events on MSU's campus (excluding sports) � Look up administrative information/use administrative systems (e.g., Human

Resources, Contracts and Grants, IRBs, etc.) � Look up information about MSU athletics/sports � Look up MSU admissions information � Look up MSU course information/schedules � Look up MSU department or program information � Look up MSU maps or directions � Look up information from MSU Libraries (online resources, library catalog, etc.) � Look up campus dining hall information (menus, etc.) � Online class activities (e.g., Desire2Learn, etc.) � Read news about MSU � Other: __________

15. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons] • Never • Rarely • Sometimes • Often • All the time

16. Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important] • Campus bus schedules and information • Campus dining hall information (menus, etc.) • Class and academic information • Directory (contact info/person search) • Library information (catalog, etc.) • Maps, location information, and GPS wayfinding • Off-campus businesses and restaurants


17. To what degree should MSU classes rely on or make use of online content? [Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should it be used? __________

18. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons] • Not at all • A little • A moderate amount • A lot • To the greatest extent possible

How should they be used? __________

19. Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?

[Radio buttons] • Yes • No

[Optional] If yes, what disabilities impact your use of computers or mobile devices? __________

[Submit button]

2012 MSU Internet Use and Opinion Survey: Results and Analysis 11

2018 Results While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "student" (enrolled freshmen, sophomore, junior, senior, and graduate/professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all students (sum of the first five columns), current staff, and current faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of students, staff, and faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the "other" category was too small to conduct reliable analyses, and was therefore not broken out separately.

Duplicate/identical responses and substantially incomplete/unfinished surveys were removed from the dataset, and were not included in any analyses. The original versions of all tables can be found in the supporting materials.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Table cells are colored to make it easier for readers to quickly see patterns, but color does not present unique information, and tables can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar above demonstrates the color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

Sample Size

Fresh Soph Junior Senior Grad Student Staff Faculty Total

Survey respondents 229 121 130 113 286 879 654 341 1991


1. MSU Alumni "Are you a Michigan State University alumnus?"


MSU Alumnus or former student 10.5% 7.4% 6.2% 11.5% 24.1% 14.0% 42.5% 38.1% 29.3%

3. International Status "Which of the following best describes your international status?"

International Status Fresh Soph Junior Senior Grad Student Staff Faculty Total

US citizen/permanent resident currently living in the US 93.9% 95.0% 96.2% 92.0% 86.7% 91.8% 98.6% 94.1% 94.9%

Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) 3.5% 3.3% 3.1% 6.2% 10.5% 6.0% 1.4% 5.6% 4.1%

US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) 0.4% 1.7% 0.8% 1.8% 0.7% 0.9% 0.0% 0.0% 0.4%

Citizen/permanent resident of another country currently living outside the US 2.2% 0.0% 0.0% 0.0% 2.1% 1.3% 0.0% 0.3% 0.6%

4. Live During Academic Year "Where do you live during the academic year?"

Living Location Fresh Soph Junior Senior Grad Student Staff Faculty Total

On campus 94.8% 77.7% 42.3% 20.4% 8.4% 47.0% 0.8% 1.8% 22.4% Off campus, in the Lansing area 2.2% 19.0% 52.3% 75.2% 58.0% 39.5% 57.8% 72.4% 52.1% Off campus, outside the Lansing area 3.1% 3.3% 5.4% 4.4% 33.6% 13.5% 41.4% 25.8% 25.6%


5. Technology Expertise "Rate your level of expertise with the following"

Above average or greater

Device Fresh Soph Junior Senior Grad Student Staff Faculty Total

Desktop Computer 61.6% 71.9% 75.4% 81.4% 78.6% 73.1% 73.1% 74.0% 73.6% Laptop Computer 72.5% 79.3% 83.7% 88.5% 81.3% 80.0% 69.1% 74.9% 75.5% Smartphone/Phablet 84.2% 88.4% 79.2% 84.1% 69.3% 79.2% 60.4% 54.9% 68.3% Feature Phone 37.6% 47.9% 46.2% 55.8% 43.5% 44.5% 38.7% 28.2% 40.1% Tablet 68.4% 64.2% 57.4% 61.1% 53.0% 60.3% 49.8% 46.0% 54.0% Touchscreen 73.8% 83.5% 76.2% 80.5% 66.5% 74.0% 62.6% 51.6% 66.1% Voice Input 48.0% 48.8% 47.7% 51.3% 34.2% 44.0% 32.4% 25.3% 36.7% Pen & Paper 91.7% 86.0% 87.7% 90.3% 85.6% 88.2% 85.6% 88.4% 87.4% External Keyboard on Touchscreen Device 67.2% 71.9% 67.7% 77.0% 65.3% 68.6% 65.2% 60.5% 66.1% Computer Mouse 69.3% 76.9% 71.5% 80.5% 77.5% 74.8% 76.9% 73.4% 75.5% Wearable Smart Device 22.4% 24.0% 17.7% 23.0% 18.2% 20.6% 13.5% 13.6% 17.1% Trackpad or Touchpad 64.0% 71.1% 70.5% 74.3% 62.9% 66.9% 49.8% 50.2% 57.9% Fitness Tracker 30.6% 38.0% 24.8% 32.7% 29.2% 30.6% 25.6% 23.8% 27.9%


Helpless




6. Technology Usage "Rate your usage of the following"

Often or more




Never



7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"


Desktop Computer 35.8% 43.8% 50.0% 59.3% 52.1% 47.3% 78.1% 63.3% 61.4% Laptop Computer 93.9% 98.3% 96.9% 97.3% 96.2% 96.1% 75.5% 94.1% 88.8% Smartphone/Phablet 90.4% 94.2% 94.6% 95.6% 86.4% 90.9% 79.8% 76.5% 84.6% Feature Phone 0.9% 0.8% 0.0% 0.9% 0.0% 0.5% 1.4% 0.6% 1.0% Tablet 17.5% 21.5% 16.9% 17.7% 32.2% 22.8% 39.3% 41.3% 31.4% Touchscreen 34.1% 51.2% 38.5% 41.6% 37.8% 39.2% 29.5% 25.2% 33.7% Voice Input 3.1% 5.0% 1.5% 1.8% 1.4% 2.4% 3.4% 3.2% 2.9% External Keyboard on Touchscreen Device 16.2% 13.2% 16.2% 23.0% 23.4% 19.0% 23.1% 21.7% 21.2% Computer Mouse 15.7% 24.0% 23.1% 26.5% 29.7% 23.9% 41.3% 34.6% 32.2% Wearable Smart Device 1.7% 0.8% 0.0% 1.8% 1.4% 1.3% 0.6% 1.5% 1.1% Trackpad or Touchpad 21.8% 33.9% 34.6% 33.6% 37.8% 32.1% 19.9% 21.1% 26.1%


8-9. Satisfaction with MSU's Online Presence "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"


Content Fresh Soph Junior Senior Grad Student Staff Faculty Total

msu.edu 55.0% 53.7% 42.3% 48.7% 47.2% 49.6% 44.5% 38.9% 45.8% MSU social media 52.6% 39.3% 38.3% 37.6% 33.8% 40.7% 34.5% 27.3% 36.8%

Not at all



10-11. Access MSU from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more



Never


msu.edu 3.1% 0.0% 0.8% 0.0% 3.5% 2.1% 6.7% 7.6% 4.6% MSU's online presence outside of msu.edu 14.4% 6.6% 12.3% 17.7% 22.8% 16.2% 27.1% 34.2% 23.1%


12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 55.0% 87.6% 76.9% 90.3% 79.4% 75.2% 75.2% 63.6% 73.3% Twitter 56.8% 62.0% 43.8% 49.6% 30.4% 46.1% 28.0% 31.4% 37.3% Google+ 8.3% 4.1% 6.2% 5.3% 8.4% 7.1% 20.6% 14.4% 13.0% Pinterest 26.2% 25.6% 25.4% 30.1% 23.4% 25.6% 32.7% 15.0% 25.7% LinkedIn 11.4% 28.1% 29.2% 46.9% 37.1% 29.2% 37.3% 38.7% 33.8% Koofers/allMSU 6.6% 14.0% 16.2% 16.8% 1.4% 8.6% 0.6% 1.8% 4.8% Instagram 79.5% 79.3% 66.2% 69.9% 46.5% 65.5% 33.9% 21.1% 46.7% Tumblr 16.2% 13.2% 17.7% 13.3% 6.3% 12.4% 2.8% 2.1% 7.0% Reddit 12.7% 17.4% 19.2% 20.4% 12.6% 15.2% 8.7% 4.4% 11.7% Vine 4.8% 2.5% 3.1% 3.5% 0.3% 2.6% 0.2% 0.3% 1.4% Snapchat 85.2% 86.0% 69.2% 72.6% 36.0% 65.3% 19.4% 7.0% 38.9% YouTube 70.3% 70.2% 70.0% 69.9% 56.3% 65.6% 55.5% 51.6% 59.9% WhatsApp 8.3% 8.3% 7.7% 10.6% 22.7% 13.2% 7.0% 14.4% 11.3% Flickr 0.4% 1.7% 0.0% 1.8% 0.0% 0.6% 3.7% 2.1% 1.9% WeChat 4.4% 5.8% 3.1% 3.5% 5.6% 4.7% 1.4% 2.9% 3.1% GroupMe 27.1% 35.5% 28.5% 38.9% 14.3% 25.8% 3.1% 3.5% 13.9% Other 2.2% 3.3% 3.8% 0.0% 1.4% 2.0% 2.0% 3.2% 2.4%


13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Site Fresh Soph Junior Senior Grad Student Staff Faculty Total

Facebook 45.4% 69.4% 58.5% 65.5% 53.8% 56.0% 54.7% 40.2% 52.8% Twitter 35.8% 43.8% 30.8% 34.5% 23.4% 32.0% 18.0% 22.9% 25.5% Google+ 3.1% 1.7% 0.8% 2.7% 1.4% 1.9% 5.8% 3.5% 3.5% Pinterest 1.3% 0.8% 0.0% 0.0% 0.3% 0.6% 1.7% 0.3% 0.9% LinkedIn 3.5% 9.9% 7.7% 14.2% 12.6% 9.3% 11.9% 7.0% 9.8% Instagram 45.4% 41.3% 40.0% 28.3% 21.0% 33.9% 14.7% 5.3% 22.3% Flickr 0.4% 0.0% 0.0% 0.0% 0.0% 0.1% 0.9% 0.6% 0.5% YouTube 10.9% 6.6% 6.2% 7.1% 5.9% 7.5% 10.4% 6.2% 8.5% Slideshare 0.9% 0.0% 0.0% 0.0% 0.3% 0.3% 0.0% 0.6% 0.3% Snapchat 20.5% 22.3% 11.5% 13.3% 3.1% 12.9% 2.6% 0.6% 7.0% Other 1.7% 0.0% 1.5% 1.8% 1.4% 1.4% 3.4% 2.3% 2.7%


14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

Activity Fresh Soph Junior Senior Grad Student Staff Faculty Total

Contact info for people or departments 49.8% 67.8% 66.2% 73.5% 73.8% 65.5% 91.0% 87.7% 78.5% Maps or directions 59.8% 58.7% 48.5% 50.4% 48.6% 53.1% 70.0% 64.8% 60.9% Department or program information 58.1% 57.9% 59.2% 60.2% 69.6% 62.2% 52.1% 66.6% 59.6% Course information/schedules 77.3% 88.4% 87.7% 85.0% 80.8% 82.5% 21.6% 62.2% 58.4% Read news 26.2% 23.1% 24.6% 29.2% 21.7% 24.5% 59.0% 44.6% 40.2% Information about athletics/sports 46.7% 46.3% 35.4% 39.8% 24.5% 36.9% 49.2% 36.4% 41.2% Find out about events on campus (non-sports) 52.8% 59.5% 50.0% 60.2% 37.8% 49.4% 63.9% 60.1% 56.3% Admissions information 59.8% 24.0% 24.6% 23.9% 16.8% 31.1% 10.4% 15.0% 21.1% Admin info/systems (HR, CGA, IRB, etc.) 31.0% 36.4% 43.1% 42.5% 52.4% 42.0% 87.2% 82.4% 64.9% Online class activities 48.9% 89.3% 86.2% 85.0% 67.1% 70.5% 16.5% 54.0% 48.9% Library information (catalog, etc.) 27.9% 38.8% 40.8% 49.6% 66.1% 46.5% 25.2% 67.4% 43.5% Campus dining hall information (menus, etc.) 60.3% 64.5% 51.5% 45.1% 11.5% 41.8% 40.1% 27.3% 38.2% Other 0.4% 0.0% 0.0% 1.8% 1.4% 0.8% 3.2% 1.5% 2.0%

15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Never


Difficulty determining official MSU content 38.3% 28.3% 45.7% 35.7% 41.2% 38.6% 31.8% 39.0% 37.5%

Often or more


Difficulty determining official MSU content 1.3% 3.3% 1.6% 0.9% 2.5% 1.9% 2.6% 0.9% 2.0%


16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 78.0% 79.2% 76.9% 72.6% 64.2% 72.8% 51.9% 55.4% 62.7% Campus dining hall information (menus, etc.) 72.6% 70.0% 64.6% 61.9% 39.5% 59.0% 53.6% 44.5% 54.8% Class and academic information 88.4% 94.2% 90.6% 87.6% 83.1% 87.7% 56.5% 71.2% 74.4% Directory (contact info/person search) 63.3% 63.3% 63.1% 59.8% 71.6% 65.5% 74.7% 76.4% 70.7% Off-campus businesses and restaurants 38.9% 35.8% 25.6% 18.6% 23.5% 28.9% 21.9% 16.0% 24.1% Library information (catalog, etc.) 49.1% 42.5% 52.7% 56.6% 71.3% 56.9% 44.7% 69.3% 55.2% Maps, location information, and GPS wayfinding 82.3% 71.7% 70.8% 77.0% 72.2% 75.2% 77.9% 75.2% 76.3%

Not important

Information Fresh Soph Junior Senior Grad Student Staff Faculty Total

Campus bus schedules and information 3.5% 4.2% 4.6% 8.8% 15.2% 8.3% 22.5% 19.9% 15.4% Campus dining hall information (menus, etc.) 1.3% 1.7% 4.6% 8.0% 19.2% 8.5% 14.6% 17.8% 12.5% Class and academic information 0.9% 0.0% 0.0% 0.9% 1.4% 0.8% 17.9% 9.7% 8.1% Directory (contact info/person search) 1.3% 0.8% 0.0% 2.7% 2.8% 1.7% 3.6% 2.7% 2.5% Off-campus businesses and restaurants 4.0% 5.8% 11.6% 9.7% 24.9% 12.9% 21.6% 30.1% 19.0% Library information (catalog, etc.) 2.2% 3.3% 0.8% 2.7% 2.8% 2.4% 15.4% 5.7% 7.4% Maps, location information, and GPS wayfinding 0.9% 0.8% 1.5% 0.9% 8.2% 3.3% 5.3% 5.5% 4.4%


17-18. Online Content & Mobile Devices in Classroom "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 43.4% 50.0% 41.9% 49.6% 46.6% 45.9% 49.9% 46.9% 47.7% Encourage use of mobile devices during classes 18.0% 12.6% 16.2% 21.2% 13.3% 15.9% 17.1% 15.6% 16.0%

Not at all

To what degree should MSU Fresh Soph Junior Senior Grad Student Staff Faculty Total

Rely on or make use of online content 0.0% 0.0% 0.8% 0.9% 0.4% 0.3% 1.5% 0.9% 0.8% Encourage use of mobile devices during classes 8.8% 8.4% 13.8% 12.4% 23.3% 14.6% 18.0% 17.8% 16.6%

19. Disability Status "Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?"


Have disability that impacts computer/device use 3.5% 5.0% 4.6% 4.4% 3.9% 4.1% 4.5% 3.9% 4.3%


2018 Charts The charts below graphically present selected data from the prior section. Charts are provided for all questions except questions 1-4 and 19, which are considered demographic. Each chart is accompanied by a brief description of the general patterns that can be seen as well as the data table from which it was built (using the same cell coloration convention as 2018 Results), in order to accommodate the needs of all users of this document. The original versions of all charts and tables can be found in the supporting materials.


5. Technology Expertise "Rate your level of expertise with the following"


Students were more likely to report higher levels of expertise than staff or faculty with Laptop, Smartphone, Feature Phone, Tablet, Touchscreen, Voice Input, External Keyboard, Wearable Smart Device, Trackpad, and Fitness Tracker than other groups, and other technologies showed little variation between groups. Approximately 40% or more of respondents in all groups reported "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, Computer Mouse, and Trackpad. Feature Phone and Voice Input were between approximately 20% and 50% for all groups, Fitness Tracker was between approximately 20% and 30% for all groups, and less than 25% of each group reported "Above Average" or greater expertise with Wearable Smart Device.

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Students 73.1% 80.0% 79.2% 44.5% 60.3% 74.0% 44.0% 88.2% 68.6% 74.8% 20.6% 66.9% 30.6%

Staff 73.1% 69.1% 60.4% 38.7% 49.8% 62.6% 32.4% 85.6% 65.2% 76.9% 13.5% 49.8% 25.6%

Faculty 74.0% 74.9% 54.9% 28.2% 46.0% 51.6% 25.3% 88.4% 60.5% 73.4% 13.6% 50.2% 23.8%

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Students Staff Faculty


Helpless

Little variation was seen between groups. Less than 2% of each group reported being "Helpless" with all technologies except Wearable Smart Device (7%), Voice Input (2-5%), and Fitness Tracker (4%).

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Students 0.2% 0.1% 0.2% 1.5% 0.1% 0.1% 2.7% 0.1% 0.7% 0.6% 7.4% 0.5% 4.2%

Staff 0.0% 0.2% 1.1% 0.5% 0.6% 0.5% 3.5% 0.5% 0.9% 0.3% 7.2% 1.7% 4.1%

Faculty 0.0% 0.0% 0.6% 0.6% 0.6% 0.3% 4.2% 0.0% 0.0% 0.0% 7.4% 0.9% 4.5%

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6. Technology Usage "Rate your usage of the following"

Often or more

Over 75% of each group reported using Smartphone and Pen & Paper "Often" or more, and approximately 25% or less of each group said the same for Feature Phone, Voice Input, Wearable Smart Device, or Fitness Tracker. Desktop, Tablet, External Keyboard, and Computer Mouse usage were lower for students than other groups, while Smartphone, Touchscreen, and Trackpad usage was higher. Laptops use was higher for students and faculty than staff, but Desktop use was higher for staff than other groups.

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Students 33.8% 94.1% 97.7% 3.3% 30.3% 80.5% 22.3% 93.1% 44.5% 53.2% 12.1% 65.0% 21.0%

Staff 77.3% 75.5% 90.8% 10.6% 45.0% 61.0% 25.6% 88.1% 61.6% 91.9% 10.9% 45.6% 26.1%

Faculty 59.5% 92.9% 90.7% 4.7% 49.6% 58.4% 21.0% 90.0% 58.0% 87.5% 9.8% 48.6% 20.8%

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Never

Over 50% of each group reported "Never" using Feature Phone or Wearable Smart Device, 45-60% for Fitness Tracker, and approximately 10-30% for Tablet, Voice Input, External Keyboard, and Trackpad. All other technologies were below 10% for all groups. All groups were similar for most technologies, however students were less likely to report "Never" using Smartphone, Touchscreen, Voice Input, Wearable Smart Device, and Trackpad. Faculty were more likely to report not using Feature Phone, Voice Input, Wearable Smart Device, or Fitness Tracker than other groups.

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Students 5.5% 0.8% 0.6% 62.3% 13.0% 3.1% 13.7% 0.0% 19.9% 7.0% 70.0% 10.0% 52.2%

Staff 5.4% 2.8% 3.8% 58.9% 11.1% 7.8% 21.8% 0.5% 11.8% 2.1% 75.8% 20.8% 47.7%

Faculty 8.9% 0.6% 3.3% 72.1% 11.3% 6.3% 28.4% 0.0% 12.2% 3.3% 80.8% 17.1% 59.3%

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7. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Laptops and Smartphones were reported to be used by at least 75% of all groups to access MSU content, while Desktops were slightly below 50% for Students, but considerably higher for faculty and staff. Desktop usage was higher for staff than other groups, while Laptops were used most by students and faculty. Smartphones were used more by students than other groups. Tablets, Touchscreens, Computer Mice, and Trackpads were used by 20-50% of all groups to access MSU content, with Tablet and Computer Mouse lower for students and Touchscreen higher for students than other groups. External Keyboards were used by around 20% of each group to access MSU content. Feature Phones, Voice Input, and Wearable Smart Devices were below around 5% for each group.

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Students 47.3% 96.1% 90.9% 0.5% 22.8% 39.2% 2.4% 19.0% 23.9% 1.3% 32.1%

Staff 78.1% 75.5% 79.8% 1.4% 39.3% 29.5% 3.4% 23.1% 41.3% 0.6% 19.9%

Faculty 63.3% 94.1% 76.5% 0.6% 41.3% 25.2% 3.2% 21.7% 34.6% 1.5% 21.1%

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8. Satisfaction with msu.edu "How satisfied are you with official msu.edu sites and pages?"

All groups had distributions that skewed toward higher satisfaction, with similar numbers for "Average" and "Above average." Students were slightly less likely to report "Above average" than the other groups.

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 0.9% 7.3% 42.2% 42.4% 7.2%

Staff 0.3% 5.2% 49.9% 38.1% 6.5%

Faculty 2.4% 5.3% 53.4% 33.9% 5.0%

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9. Satisfaction with MSU Social Media "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"

All groups had distributions that skewed toward higher satisfaction. Students were more likely to report "Extremely satisfied" and faculty were less likely to report "Above average" than the other groups. All groups peaked at "Average."

Not at all satisfied

Below average Average

Above average

Extremely satisfied

Students 0.7% 7.4% 51.3% 29.7% 11.0%

Staff 1.8% 5.9% 57.8% 29.0% 5.5%

Faculty 5.3% 6.5% 60.8% 22.4% 4.9%

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Not at allsatisfied

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10. Access msu.edu from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?"

All groups had distributions that skewed toward more frequent usage, with similar numbers for "Sometimes" and "Often." Students were more likely to report "Often" or "All the time" than the other groups.

Never Rarely Sometimes Often All the time

Students 2.1% 8.9% 33.1% 41.7% 14.3%

Staff 6.7% 17.0% 39.2% 28.5% 8.6%

Faculty 7.6% 17.6% 38.8% 28.5% 7.4%

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11. Access MSU Social Media from Mobile Device "How often do you access official MSU social media content from a mobile device?"

All groups had distributions that skewed slightly toward less frequent usage. Students reported slightly more usage than other groups.


Students 16.2% 26.1% 29.8% 21.3% 6.6%

Staff 27.1% 22.2% 29.4% 16.2% 5.2%

Faculty 34.2% 26.5% 19.5% 15.9% 3.8%

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12. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Facebook was the most commonly used social media site for all groups, at approximately 65-75% for all groups (lower for faculty than students or staff). Instagram, Snapchat, and YouTube were nearly even for students (65%), slightly behind Facebook usage, while faculty and staff reported much lower numbers for Instagram (20-35%) and Snapchat (15-20%), but YouTube ranked second for both groups (50-55%). Twitter ranked next for students (55%), but was lower for faculty and staff (30%), slightly behind behind LinkedIn (35-40%), which followed Twitter among students, at 30%. The greatest disparity between groups was seen for Snapchat, Instagram, and GroupMe, all of which were used more often by students than the other groups.

Facebook Twitter Google+ Pinterest LinkedIn Koofers/ allMSU Instagram Tumblr

Students 75.2% 46.1% 7.1% 25.6% 29.2% 8.6% 65.5% 12.4%

Staff 75.2% 28.0% 20.6% 32.7% 37.3% 0.6% 33.9% 2.8%

Faculty 63.6% 31.4% 14.4% 15.0% 38.7% 1.8% 21.1% 2.1%

Reddit Vine Snapchat YouTube WhatsApp Flickr WeChat GroupMe Other

Students 15.2% 2.6% 65.3% 65.6% 13.2% 0.6% 4.7% 25.8% 2.0%

Staff 8.7% 0.2% 19.4% 55.5% 7.0% 3.7% 1.4% 3.1% 2.0%

Faculty 4.4% 0.3% 7.0% 51.6% 14.4% 2.1% 2.9% 3.5% 3.2%

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13. MSU Social Media "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Facebook was used most by all groups to engage with official MSU social media, with usage highest for students and staff (around 55%) and lowest for faculty (around 40%). Instagram was the next highest for Students (35%), but considerably lower for faculty and staff (5-15%). Twitter was the next highest for students (30%), and was second for faculty and staff (20%).

Facebook Twitter Google+ Pinterest LinkedIn

Students 56.0% 32.0% 1.9% 0.6% 9.3%

Staff 54.7% 18.0% 5.8% 1.7% 11.9%

Faculty 40.2% 22.9% 3.5% 0.3% 7.0%

Instagram Flickr YouTube Slideshare Snapchat Other

Students 33.9% 0.1% 7.5% 0.3% 12.9% 1.4%

Staff 14.7% 0.9% 10.4% 0.0% 2.6% 3.4%

Faculty 5.3% 0.6% 6.2% 0.6% 0.6% 2.3%

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14. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

The most common activity reported by faculty and staff was looking for Contact information (90%), followed closely by Administrative information (80-85%). Course information ranked first for students (80%), followed by Online class activities (70%) and Contact information (65%). The largest differences between groups were seen in Course information, Online class activities, and Library information (lower for staff than other groups), and Administrative information and Reading news (lower for students than other groups).

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Students 65.5% 53.1% 62.2% 82.5% 24.5% 36.9% 49.4% 31.1% 42.0% 70.5% 46.5% 41.8%

Staff 91.0% 70.0% 52.1% 21.6% 59.0% 49.2% 63.9% 10.4% 87.2% 16.5% 25.2% 40.1%

Faculty 87.7% 64.8% 66.6% 62.2% 44.6% 36.4% 60.1% 15.0% 82.4% 54.0% 67.4% 27.3%

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15. Difficulty Determining Official MSU Content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

All groups had similar distributions that skewed toward less frequent difficulty.


Students 38.6% 44.6% 14.8% 1.8% 0.1%

Staff 31.8% 49.6% 16.0% 2.2% 0.5%

Faculty 39.0% 44.4% 15.6% 0.9% 0.0%

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16. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


All groups had similar distributions for all types of information. Students were higher than other groups for Bus schedules and Class information, Faculty were lower than other groups for Dining hall information, and Staff were lower than other groups for Library information. Off-campus business information was reported the least often by all groups (15-30%), and was the only information below 40% for any group.

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Students 72.8% 59.0% 87.7% 65.5% 28.9% 56.9% 75.2%

Staff 51.9% 53.6% 56.5% 74.7% 21.9% 44.7% 77.9%

Faculty 55.4% 44.5% 71.2% 76.4% 16.0% 69.3% 75.2%

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Not important

All types of information were rated "Not important" by 30% or less of all groups. Off-campus businesses were highest, at 10-30% for all groups, and Bus schedules and Dining hall information were both between around 10 and 25% for all groups. Faculty were more likely to report Off-campus businesses than other groups, and students were less likely to report Bus schedules and Class/academic info.

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Students 8.3% 8.5% 0.8% 1.7% 12.9% 2.4% 3.3%

Staff 22.5% 14.6% 17.9% 3.6% 21.6% 15.4% 5.3%

Faculty 19.9% 17.8% 9.7% 2.7% 30.1% 5.7% 5.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Bus

sch

edul

es/

info

Din

ing

hall

info

Cla

ss/

acad

emic

info

Dir

ecto

ry

Off-c

ampu

sbu

sine

sses

/fo

od

Libr

ary

info

Map

s/G

PS



17. Online Content in Classroom "To what degree should MSU classes rely on or make use of online content?"

All groups responded "A moderate amount" or "A lot" more often than any other category, and responded "To the greatest extent possible" more often than "A little." Almost none responded "Not at all." All groups had similar distributions, with staff slightly more likely to report "To the greatest extent possible" more than other groups.

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 0.3% 7.1% 46.6% 35.3% 10.7%

Staff 1.5% 4.8% 43.8% 29.0% 20.9%

Faculty 0.9% 8.0% 44.2% 33.1% 13.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all A little A moderateamount

A lot To the greatestextent possible



18. Mobile Devices in Classroom "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

All groups responded "To the greatest extent possible" less than any other category (around 5%). The most common response for all groups was "A moderate amount," followed by "A little" and then "Not at all." All groups had similar distributions.

Not at all A little A moderate

amount A lot To the greatest extent possible

Students 14.6% 29.9% 39.6% 12.5% 3.3%

Staff 18.0% 27.8% 37.1% 9.9% 7.2%

Faculty 17.8% 27.8% 38.8% 12.5% 3.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all A little A moderateamount

A lot To the greatestextent possible



Change Over Time (2011-2018) Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience and for which data was collected in 2018 and at least one prior year. Each set of charts is preceded by a brief summary and each chart is followed by a description of the general trends that can be seen and the corresponding data table (using the same cell coloration convention as 2018 Results). The original versions of all charts and tables can be found in the supporting materials.

In order to compare change over time, each dataset was weighted to match the proportion of full-time enrolled freshmen, sophomores, juniors, seniors, graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses.


Technology Expertise The majority of the MSU community has consistently reported having above average or greater expertise with most of the technologies listed in the survey, and only Wearable Devices and Voice Input were noticeably below 50% in all years. The biggest changes are in Feature Phones (downward trend that now appears to be stabilizing around 45%) and Smartphones and Touchscreens (upward trend that has slowed, but has reached 70-75%). Voice Input and Wearable Devices are the only technologies that more than 2% of the MSU community still reports being helpless with.

• 2011-2017 question text: "Rate your level of expertise with the following"


Technology 2011 2012 2015 2016 2017 2018

Desktop Computer 76.2% 79.8% 77.5% 74.8% 72.5% 74.1% Laptop Computer 77.1% 82.7% 78.8% 78.6% 76.0% 79.2% Smartphone/Phablet 43.1% 55.1% 68.2% 69.9% 69.0% 75.6% Feature Phone 76.7% 75.9% 51.2% 47.2% 42.5% 43.8% Tablet 54.2% 53.2% 52.1% 57.7% Touchscreen 51.4% 60.9% 69.7% 68.3% 67.3% 71.9% Voice Input 41.9% 36.1% 36.4% 42.3% Pen & Paper 88.1% 89.5% 87.4% 87.1% 86.7% 88.1% Ext. Keyboard with Touchscreen 68.3% 63.0% 62.6% 68.5% Computer Mouse 82.8% 77.3% 73.0% 75.4% Wearable Device 10.8% 12.7% 14.8% 19.2% Trackpad or Touchpad 61.0% 59.1% 64.6%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

Ext. Keyboard with Touchscreen

Computer Mouse

Wearable Device

Trackpad or Touchpad


Helpless

Technology 2011 2012 2015 2016 2017 2018


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Technology Usage Smartphone and Feature Phone usage trends have mirrored each other: Both started with around 50% of the MSU community using them often or more in 2011, and while Smartphones have climbed to over 95%, Feature Phones have dropped to under 5%. The percentage reporting that they never use Feature Phones has climbed to 60% in 2016, and has increased only very slightly since that time. Reported Touchscreen usage has increased over time, but less than would be expected (about 20% below Smartphone usage). 70% of the MSU community still reports never using Wearable Devices, and that percentage has decreased by less than 10% since the question was first asked in 2015.

• 2011-2017 question text: "Rate your usage of the following"

Often or more

Technology 2011 2012 2015 2016 2017 2018


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Never

Technology 2011 2012 2015 2016 2017 2018


0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper


Computer Mouse

Wearable Device



Technology Used to Access MSU Content Laptop Computers continue to be the most common technology used to access MSU content, with no apparent change over time. The use of Smartphones to access MSU content increased substantially from 2011-2015, but has only slowly closed the gap with Laptops since then. Tablet use increased steadily from 2011-2015, but has steadily dropped since that time. The use of a Computer Mouse dropped below the use of Touchscreens for the first time in 2016, though they are still used to access MSU content by nearly 30% of respondents. Voice input has not taken off in usage, with little change in usage since being first asked about in 2015.

• 2011-2012 question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply."

• 2015-2017 question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Technology 2011 2012 2015 2016 2017 2018

Desktop Computer 58.5% 57.9% 53.7% 55.2% 52.2% 54.4% Laptop Computer 93.8% 93.0% 93.1% 93.2% 92.2% 93.5% Smartphone/Phablet 35.1% 50.2% 83.4% 85.5% 87.1% 89.0% Feature Phone 0.6% 0.8% 0.4% 0.6% Tablet 7.3% 18.9% 35.7% 32.3% 27.4% 25.6% Touchscreen 34.4% 43.6% 41.1% 41.2% 35.4% 37.5% Voice Input 5.0% 3.2% 2.6% 2.7% Ext. Keyboard with Touchscreen 22.6% 19.5% 18.7% 19.5% Computer Mouse 58.0% 55.7% 41.7% 32.8% 30.3% 27.5% Wearable Device 0.5% 0.8% 0.7% 1.1% Trackpad or Touchpad 55.1% 53.4% 30.7% 29.0% 29.6%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Desktop Computer

Laptop Computer

Smartphone/Phablet

Feature Phone

Tablet

Touchscreen

Voice Input


Computer Mouse

Wearable Device



Satisfaction with MSU's Online Presence There has been little change over time in satisfaction with MSU's online presence. While satisfaction with MSU social media increased from 2011-2012, it has remained fairly stable since that time, with approximately 40% reporting above average or greater satisfaction. Above average or greater satisfaction with msu.edu dropped slightly from 2011-2015, but rebounded somewhat in 2016 and has remained generally stable since that time.

• 2011-2012 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, email announcements)"

• 2015-2016 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

• 2017 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"


Satisfaction 2011 2012 2015 2016 2017 2018

Above avg or greater satisfaction with msu.edu 48.9% 46.1% 41.6% 46.1% 45.5% 47.4% Above avg or greater satisfaction with MSU social media 29.1% 37.7% 38.2% 37.9% 38.8% 40.0%

Not at all

Satisfaction 2011 2012 2015 2016 2017 2018

Not satisfied with msu.edu 0.9% 1.3% 2.2% 0.9% 1.2% 1.0% Not satisfied with MSU social media 1.9% 1.4% 1.6% 1.0% 1.3% 1.4%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Above avg or greatersatisfaction with msu.edu

Not satisfied with msu.edu

Above avg or greatersatisfaction with MSUsocial media

Not satisfied with MSUsocial media


Access MSU from Mobile Device Little change has been seen since over time in the number of people reporting that they access msu.edu or MSU social media from mobile devices.

• 2015-2017 question text: "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more

Frequency 2011 2012 2015 2016 2017 2018

Access msu.edu from mobile often or more 51.9% 52.5% 56.8% 53.5% Access MSU social media from mobile often or more 26.8% 26.7% 27.2% 26.4%

Never

Frequency 2011 2012 2015 2016 2017 2018

Never access msu.edu from mobile 4.3% 4.0% 3.1% 2.8% Never access MSU social media from mobile 21.4% 16.9% 18.4% 18.6%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Access msu.edu frommobile often or more

Never access msu.edu frommobile

Access MSU social mediafrom mobile often or more

Never access MSU socialmedia from mobile


Social Media Usage Facebook continues to dominate social media usage, but its usage dropped noticeably for the first time in 2018. Most social media platforms show fairly consistent usage over time, though Instagram usage continues to increase, while Tumblr usage continues to decrease. Vine is no longer an active service, and will not be included in future surveys.

• 2011-2012 question text: "What social media sites do you regularly use? Check all that apply."

• 2015-2016 question text: "What social media sites do you regularly use? (Check all that apply.)"

• 2017 question text: "What social media sites do you regularly use? (Check all that apply; leave blank if none.)"

Site 2011 2012 2015 2016 2017 2018

Facebook 85.6% 86.2% 82.7% 84.7% 83.5% 76.5% Twitter 21.8% 34.2% 43.6% 44.6% 38.9% 43.8% Google+ 16.0% 19.3% 15.9% 12.7% 9.2% Pinterest 20.4% 25.0% 29.2% 26.9% 25.9% LinkedIn 18.9% 21.8% 30.5% 33.7% 31.8% 33.0% Koofers/allMSU 25.6% 17.1% 8.0% 19.9% 12.7% 9.0% Instagram 40.1% 46.9% 50.8% 58.5% Tumblr 15.8% 16.7% 11.9% 10.8% Reddit 13.9% 13.3% 13.5% 14.3% Vine 10.8% 6.7% 2.0% 2.2% Snapchat 41.5% 51.8% 53.9% 56.2% YouTube 60.1% 65.0% 59.8% 64.2%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Facebook

Twitter

Google+

Pinterest

LinkedIn

Koofers/allMSU

Instagram

Tumblr

Reddit

Vine

Snapchat

YouTube


Engage with MSU Social Media Facebook continues to be the most commonly used social media platform to engage with MSU, though it continues to decrease in its use for that purpose, falling to about 55% in 2018. Instagram usage has steadily increased, pulling even with Twitter. LinkedIn and YouTube rates are small but stable, while Google+, Pinterest, Flickr remain nearly unused to engage with MSU.

• 2016 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

• 2017 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)"

Site 2011 2012 2015 2016 2017 2018

Facebook 66.6% 61.9% 56.4% Twitter 32.3% 27.9% 30.4% Google+ 4.3% 4.1% 2.6% Pinterest 1.2% 1.1% 0.6% LinkedIn 9.4% 9.6% 9.7% Instagram 20.2% 23.3% 29.0% Flickr 0.2% 0.5% 0.2% YouTube 7.6% 7.1% 7.6% Slideshare 0.3% 0.2%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Facebook

Twitter

Google+

Pinterest

LinkedIn

Instagram

Flickr

YouTube

Slideshare


Online MSU Activities Most online activities related to MSU have been relatively stable over time, especially since 2015. Course Info and Online Class Activities both dropped in 2018, while Read News and Admissions showed increases. Events On Campus increased from 2012-2016, but has now stabilized at 55%. Maps or Directions and Department or Program Info have both shown a general downward trend over time, but remained unchanged from 2017-2018.

• 2011-2012 question text: "What online activities related to MSU do you regularly engage in? Check all that apply."

• 2015-2016 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

• 2017 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)"

Activity 2011 2012 2015 2016 2017 2018

Contact info 76.2% 76.6% 79.8% 73.4% 72.5% 72.2% Maps or directions 73.7% 72.9% 63.9% 64.2% 56.9% 56.5% Dept. or program info 71.4% 67.4% 64.0% 64.9% 59.4% 60.3% Course info/sched 77.7% 79.6% 78.6% 78.7% 77.9% 73.2% Read news 34.0% 34.3% 33.1% 29.6% 25.7% 31.9% Athletics/sports 41.3% 40.1% 44.4% 44.5% 38.9% 39.7% Events on campus 37.0% 36.7% 55.6% 60.3% 55.9% 54.9% Admissions 16.4% 17.2% 24.1% 21.1% 18.8% 25.0% Admin 35.0% 33.3% 47.6% 48.0% 52.0% 52.0% Online class activities 74.6% 73.3% 71.1% 65.9% Library info 45.1% 44.6% Maps/GPS 44.5% 43.8%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Contact info

Maps or directions

Dept. or programinfoCourse info/sched

Read news

Athletics/sports

Events on campus

Admissions

Admin

Online class activities

Library info


Difficulty Determining Official MSU Content Little change over time can be seen in the number of people reporting that they never had difficulty determining when they were using official MSU content, and no change has been seen in the number that had difficulties often or more.

• 2015-2016 question text: "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Never

2011 2012 2015 2016 2017 2018

Never difficulty determining official MSU content 34.5% 36.7% 39.3% 37.4%

Often or more

2011 2012 2015 2016 2017 2018 Often or more difficulty determining official MSU content 2.0% 1.9% 1.9% 1.9%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Never difficultydetermining official MSUcontent

Often or more difficultydetermining official MSUcontent


Mobile MSU Importance The demand for MSU providing mobile access to most information has remained relatively stable over time (especially since 2015).

• 2011-2012 question text: "Rate the importance of having the following information on an MSU mobile site."

• 2015-2017 question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information 2011 2012 2015 2016 2017 2018

Bus schedules/info 62.4% 63.3% 71.2% 70.1% 70.1% 70.0% Dining hall info 50.3% 56.5% 63.0% 61.3% 60.1% 59.6% Class/academic info 70.2% 73.4% 81.9% 84.6% 83.6% 83.5% Directory 64.4% 66.5% 68.2% 63.6% 64.6% 67.2% Off-campus businesses/food 37.0% 38.8% 25.9% 26.2% 25.3% 26.0% Library info 51.3% 56.3% 50.3% 52.1% 53.4% 55.2% Maps/GPS 77.8% 79.1% 75.1% 74.1% 75.4% 75.6%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS


Not important

Information 2011 2012 2015 2016 2017 2018

Bus schedules/info 6.4% 6.8% 10.4% 11.3% 9.0% 10.7% Dining hall info 10.3% 9.4% 9.1% 8.4% 8.7% 9.1% Class/academic info 4.4% 4.2% 4.4% 3.5% 2.9% 3.9% Directory 2.3% 2.6% 3.0% 2.4% 1.6% 1.9% Off-campus businesses/food 9.2% 10.3% 13.5% 13.8% 14.3% 14.7% Library info 5.0% 5.8% 5.1% 5.5% 4.4% 4.5% Maps/GPS 2.1% 2.8% 2.3% 3.1% 3.1% 3.1%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Bus schedules/info

Dining hall info

Class/academic info

Directory

Off-campus businesses/food

Library info

Maps/GPS


Online Content & Mobile Devices in Classroom There has been very little change over time in opinions on the use of online content in classes and the use of mobile devices in the classroom, though the percentage of respondents opposed to the use of mobile devices in class decreased over time.

• 2011-2017 question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

MSU classroom technology 2011 2012 2015 2016 2017 2018

Should use online content a lot or more 49.3% 48.1% 48.8% 46.6% 48.9% 47.7% Should use mobile devices in class a lot or more 15.8% 16.2% 16.9% 15.2% 15.8% 16.8%

Not at all

MSU classroom technology 2011 2012 2015 2016 2017 2018

Should not use online content 1.2% 0.9% 1.3% 1.1% 0.5% 0.6% Should not use mobile devices in class 28.5% 24.7% 20.1% 22.0% 18.1% 14.6%

0%

20%

40%

60%

80%

100%

2011 2012 2015 2016 2017 2018

Should use online content alot or more

Should not use onlinecontent

Should use mobile devicesin class a lot or more

Should not use mobiledevices in class

Documents

2018 MSU Internet and Technology User Experience Survey: Results … · 2019-03-07 · 2018 MSU Internet and Technology User Experience Survey : Results and Analysis 4 . Solicitation