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2018 Member Kit Financial Health Network
2018 MEMBER KIT | 2
Welcome and thank you for investing in the future of financial health by joining the CFSI Financial Health Network for 2018! When your organization becomes a member of this Network, you become part of a community of over 130 like-minded financial institutions, service providers, technology innovators, nonprofits, and others who are committed to improving the financial health of customers, clients, employees and communities. Thank you for joining us in this movement. To hear the stories of the join impact our network members are making together, read our 2017 Impact Report.
Let’s Innovate Together.
At its core, the CFSI Financial Health Network is about bringing together the right people to help network members succeed. When our Network Members are successful, we’re all moving closer to our goal of improved financial health for Americans. Let’s get there together.
We’re here to help.
We’re going to help you along this journey. Whether you need introductions to potential partners or co-innovators, research or advice for a new or improved product, or room to work together with other industry leaders on big issues, we have the resources to help. This membership kit is the starting point for all your membership resources, but you also have access to your Relationship Manager and others at CFSI who are excited to help in new and customized ways.
Welcome!
2018 MEMBER KIT | 3
Table of Contents
Your Financial Health Journey ........................................................................................................................................................4
A 90-day Membership Checklist ...................................................................................................................................................5
Membership Directory ............................................................................................................................................................................6
Membership Benefit Overview ........................................................................................................................................................7
2017 Financial Health Leaders ......................................................................................................................................................8
Apply to be a 2018 Financial Health Leader ......................................................................................................................9
Consulting Support ................................................................................................................................................................................10
Consulting Casestudy .........................................................................................................................................................................12
EMERGE Sponsorship ........................................................................................................................................................................13
Your CFSI Key Contacts ...................................................................................................................................................................14
Member Press Kit ...................................................................................................................................................................................15
ORIENT
ALIGN
DIAGNOSE
DESIGN
DELIVER
TRACK
IMPROVE
2018 MEMBER KIT | 4
When you join the CFSI Financial Health Network, you join with over 130 like-minded organizations engaged in a joint effort to improve customers’ financial health through innovation. As a member of this network, you get access to cutting-edge research, peer-to-peer best practices, and real time collaboration. We want to help you utilize all these resources and more to progress along the Financial Health Journey. Come along with us.
Financial Health Journey
Your current stage is not a grade or an evaluation, but instead a benchmark for us to measure our joint progress toward the final destination.
Understand Financial Health in America
Evaluate Your Strategies for Greater Impact
Monitor Shifts in Your Customers’ Financial Health
Launch Your Financial Health Strategy
Develop Strategies to Improve Financial Health
Benchmark Your Customers’ Financial Health
Consider Financial Health within the Context of Your Company
Member-Exclusive Guides to Competing on Financial Health
Bookmark your online membership page so you always have the most recent information.
FIRST 30 DAYS q Complete your 2018 Member Registration. Schedule your 2018 Planning Call with your Relationship Manager.
q Schedule your Internal Financial Health Roundtable, if appropriate.
q Remit payment of your invoice before January 1, 2018.
q Use our templates to announce your membership internally and to the public.
DAYS 31-45 q Complete your 2018 Planning Call with your Relationship Manager.
q Identify your Financial Health Journey stage and make a plan for 2018.
q Prep for your Financial Health Roundtable, if appropriate. Promote internally using our templates.
q RSVP for an upcoming webinar.
q Start thinking about the best use of your 10 analyst hours.
q Plan your Financial Health Measurement Strategy. Apply for the 2018 Financial Health Leaders Program.
Deadline: March 2, 2018.
q Consider your opportunities at EMERGE Forum 2018.
Deadline: April 12, 2018
CFSI Network Membership 90-Day Checklist
Bookmark the Member Website
Make the most of your membership with the help of this 90-day Checklist. Print it and pin it prominently on your office cork board, hang it next to your calendar or keep it with your to-do list. Check items off as you go, or add these tasks to your electronic calendar to make sure you don’t miss any opportunities. Questions? Your Relationship Manager is always here to help.
DAYS 46-60 q Host your Internal Financial Health Roundtable with your Relationship Manager.
q Learn more about the $173 Billion market opportunity for innovative providers to meet the needs of the underserved. Download CFSI’s most popular annual report 2017 Financially Underserved Market Size Study.
q Claim your member ticket(s) to EMERGE Forum 2018 and decide if others from your organization should also attend. Network Members are eligible for the lowest rates available.
Deadline: April 2, 2018
DAYS 61-90 q Schedule your quarterly call with your Relationship Manager.
q Learn more about your customer. Explore research specific to your business.
q Attend quarterly webinar, follow up with your Relationship Managers with any questions or ideas.
CFSI Network Membership 90-Day Checklist
BEYOND 90 DAYS q Have quarterly calls with your Relationship Manager in order to make progress against your 2018 goal. Feel free to reach out in-between calls with questions or ideas.
q Be an active voice in the conversation. Use #FinHealth and #FinHealthMatters and tag CFSI in your social posts and blogs.
q Get regular research updates and reminders that can help you build your strategy and products.
qMake connections with other CFSI Network Members.
Download the Financial Health Network Membership Directory.
Download Directory
2018 MEMBER KIT | 7
CFSI Network Member Benefits
Attendance at EMERGEInclusion of member logo
on our website
Attendance at Network Summit Dedicated Relationship Manager
Access to Working GroupsPolicy Updates through the
Dispatch from DC
10 Analyst Hours*Curated Content & Early Access
to CFSI Research
Exclusive Quarterly Digital EventsApply for the
Financial Health Leaders Program
Member-only newsletter including Member Spotlights
Access to FinTechs through the Financial Solutions Lab
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2017 Financial Health Leaders
Hear insights and advice on measuring financial health from our 2017 Financial Health Leaders.
Read More
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The 2018 Financial Health Leaders Program is open to any network member.
What it takes: Participants in the program agree to…
� Measure the financial health of customers, clients and/or employees in 2018
� Share aggregate, non-identifiable data and insights with CFSI, our network and the public
� NEW for 2018: Spotlight Criteria
� Go beyond the “Diagnose” stage to the “Track” stage of the financial health journey
� Share the business case for financial health
What you get: Members who choose this option receive…
� Designation as a “Financial Health Leader” in the CFSI Network for 2018
� Public Promotion, including potential press exposure and visibility at EMERGE or on CFSI’s website
� Exclusive peer-learning opportunities
� Access to additional promotional activities by completing the Spotlight criteria
Apply to be a Financial Health Leader
Apply to be a 2018 Financial Health Leader
In 2017, 22 Financial Health Network members became Leaders, representing a diverse mix of companies from across the industry. Nonprofits, credit unions, fintech companies, banks, and lenders are measuring financial health in the following ways:
15 Leaders measured using survey data.
4 used account data. 2 did both.
10 measured both members or customers and employees.
6 Leaders meausered the financial health of members or customers.
6 developed tools or otherwise measured the financial health
clients’ customers.
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Consulting Support
We serve the full financial health ecosystem
We leverage deep expertise to offer tailored services designed to help you improve your organization’s financial health by improving consumers’ financial health.
Financial service providers Technology providers
Non-profits Employers and benefits providers
ORIENT
ALIGN
DIAGNOSE
DESIGN
DELIVER
TRACK
IMPROVE
2018 MEMBER KIT | 11
Consulting Support
� Branch Interaction Evaluation
� Financial Education/Capabilities Design
� Partner/Acquisition Evaluation
� Policy Stakeholder Engagement
� Government Relations Strategy
� Product Design
� Digital UX Evaluation
� Financial Health Check-Up
� Custom Customer Research
� Product/Service Gap Analysis
� Product Economics/Cost of Ownership
� Journey Mapping
� Mystery Shopping
� FinX
� Financial Health Workshops
� FinTech Workshops
� Competitive Landscape Analysis
� Regulatory Landscape Analysis
At all stages of the Financial Health Journey
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An Interview with Angie Lathrop, Bank of America
CFSI’s consulting services help businesses define strategy, implement go-to-market process, conduct in-the-field trainings and workshops, design products, define results and measure impact. To highlight the impact our services could have on your business and your customers, we’ve caught up with one of our recent clients, Angie Lathrop, Community Affairs Executive at Bank of America, for a Q&A on her experience with our team.
Q: CFSI consulted on the design and development of one of your successful products marketed toward underserved segments of your customer base, Bank of America’s SafeBalance Banking. Before we get into those details, can you share why you turned to us when you recognized this business challenge?
A: We listen to many stakeholders — including our shareholders, customers, and employees — and also actively engage community leaders to receive feedback and input on our business. Our National Community Advisory Council (NCAC), which includes members such as CFSI’s CEO Jennifer Tescher, addresses critical issues affecting consumer policy, affordable homeownership and economic development in the most underserved communities in our nation. Given CFSI’s expertise on financial products and the needs of customers, we sought to bring its insights and knowledge more formally to the process of building SafeBalance Banking.
Q: How does SafeBalance Banking work and how does it serve the underserved market?
A: Bank of America’s SafeBalance Banking offers many of the same features as a traditional checking account, and it helps customers avoid going into overdraft. With SafeBalance, transactions are declined and returned unpaid when the client does not have enough money in their account. Overdraft fees and Non-Sufficient Funds fees are never charged. SafeBalance Banking has a low $4.95 monthly maintenance fee for each monthly statement cycle regardless of account activity or balance. The account comes with many convenient ways to pay individuals or businesses, such as a debit card and Mobile and Online Banking, but does not allow paper checks.
Q: Where is SafeBalance Banking today? How has its success impacted future product and/or customer segment goals?
A: SafeBalance Banking was launched nationally by Bank of America in May 2014, and in 2016, we expanded the ability to open accounts in Mobile and Online Banking. Over the past year, monthly sales and utilization of SafeBalance Banking have more than doubled.
Given CFSI’s expertise on financial products and the needs of customers, we sought to bring its insights and knowledge more formally to the process of building SafeBalance Banking.
Creating High Quality Products for the Underserved
Over the past year
of SafeBalance Bankinghave more thandoubled
monthly salesand utilization
2018 MEMBER KIT | 13
EMERGE Sponsorship
For Sponsorship Inquiries
Download the Full Sponsor Kit
EMERGE Forum attracts more than 800 senior leaders from the country’s top service providers to the premier event on Consumer Financial Health. Innovators gather to network, generate ideas, and explore new financial services strategies to improve the bottom line and consumer financial health.
PREMIER SPONSORSHIP LEVELS
LEVEL-SPECIFIC BENEFITS Number of complimentary sponsor registrations (pre-conference workshops excluded) Advertisement in the EMERGE magazine (subject to deadline)
Track sponsorship option (subject to availability)
Collateral included in 800+ (subject to availability)
8 6 4 2
One Full Page One Full Page Half Page Quarter Page Ad or Content Ad only
PLATINUM GOLD SILVER BRONZE $125,000 $60,000 $40,000 $20,000
ü ü exclusive non-exclusive
1 piece 1 piece
ALL PREMIER SPONSORSHIPS INCLUDE:
-Logo recognition on the EMERGE sponsor web page
-Recognition as a sponsor in EMERGE magazine and other printed materials onsite.
-Logo recognition on digital signage throughout the conference
-Logo recognition in select email communications (subject to deadline)
-Sponsor ribbon for all attendees from organization
-Special access to attendee list
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Additional Contacts at CFSI
Media/Press Inquiries
Contact Shannon if you would like to do a press release featuring the CFSI Network, or CFSI research.
Shannon Austin Managing Director of [email protected]
Marketing Inquires
Doing something really innovative and want to share that with the rest of the network? Andrea is your go-to for all things Marketing related.
Andrea GalvezDirector, Network [email protected]
Network Inquiries
Darren drives our network, including managing the diversity and reach of our members.
Darren EastonManaging [email protected]
EMERGE Sponsorship Inquires
For custom packages, sponsor deadline information, or any other inquires.
Administrative Issues
Have questions on invoicing or agreements? Get in touch!
General Network Inquires
Your day-to-day guide through the CFSI Network Membership Journey is your Relationship Manager. Your Relationship Manager can help you make connections and ensure you have access to the member benefits you need to help meet your goals. Meet the Team.
2018 MEMBER KIT | 15
General Guidelines
Congratulations! Your organization is now a member of the CFSI “Financial Health Network.”
When announcing your membership, please be sure to specify you’re a member of the CFSI Network, not CFSI itself. Because we’re a nonprofit, we also ask that you use the term “member” instead of “partner.”
Example: Acme Financial Services is pleased to announce that it has joined the CFSI Financial Health Network, made up of financial services, financial technology and other providers who are committed to improving financial health for all Americans.
We love it when you frame communications around your organization’s commitment to financial health – feel free to reach out at any time to your Relationship Manager for materials/research/data that can help frame your communications!
Press Kit and Guidelines for Membersof the CFSI Financial Health Network
We’d love it if you’d announce your Membership in CFSI’s Financial Health Network, so we have created a few guidelines to help. You’re also welcome to highlight your involvement with the Network through press releases, newsletters, social media or other channels — we merely ask that you observe a few simple guidelines. Please be sure to share these with any groups in your organization that issue communications, whether it’s your public relations/advertising agency or in-house team, marketing or communications staff.
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Press Releases
Want to mention your membership in the CFSI Financial Health Network in a press release? Great! Please send a draft and any questions related to using CFSI in your release, to Shannon Austin for review at [email protected]. (Please allow 48 hours or two business days for us to review your request.)
When including CFSI in press releases, please write out “Center for Financial Services Innovation (CFSI)” for the first reference, and “CFSI” for all follow-on references in a release.
You may use the quote below if attributed to Darren Easton, Managing Director.
Example: Acme Financial Services is pleased to announce that it has joined the CFSI Financial Health Network, made up of financial services, financial technology and other providers who are committed to improving financial health for all Americans.
“We are excited to welcome [company name] into our network,” said Darren Easton, Managing Director, CFSI. “Improving consumer financial health requires collaboration from across the financial services industry, and we believe [company]’s expertise will be an important part of this effort.”
You may also contact CFSI for a quote more specific to your organization. Reach out to Shannon Austin at [email protected] with such requests.
Generally, we are unable to issue co-releases, or joint releases co-written by (and with boilerplate statements from) both companies. Even if your press release includes a quote from CFSI, there’s no need to include CFSI boilerplate language at the end of your release, as it’s not co-authored by CFSI.
As a Financial Health Network Member, you are eligible to sponsor selected research and thought-leader publications. CFSI’s consumer insights and guidance are well-respected and widely disseminated to an audience of more than 20,000. In addition, this work regularly receives coverage by industry and mainstream media, and is frequently cited by policy-makers and in internal industry communications . As a sponsor, you have the opportunity to support specific pieces of this important work and receive brand recognition.
Examples include:� Underserved Market Size � Payroll Initiative � Prepaid Scorecard
Please contact your Relationship Manager if you would like to explore becoming a sponsor!
2018 MEMBER KIT | 17
Internal Announcements
Want to promote your CFSI Financial Health Membership in your own newsletter or other internal communication? Here’s some copy you can use: Membership Announcement
We are pleased to announce that we have joined the Center for Financial Services Innovation (CFSI) Financial Health Network. CFSI leads a network of innovators \ focused on improving Americans’ financial health, and we are excited to join this diverse, committed group. CFSI Network organizations work to support and accelerate consumer-focused innovation, providing valuable opportunities for us to share data and ideas, showcase best practices, and make valuable connections. To learn more about CFSI, visit www.cfsinnovation.org.
Internal Financial Health Roundtable Announcement
What’s in it for me? Did you know we recently joined the Center for Financial Services Innovation (CFSI) Financial Health Network? Join us on [Date, Time] for an introduction and to learn what financial health is, how it can help you meet your goals, and the resources that are now available to you.
• Weekly insights on industry and policy news• Networking opportunities• Members-only webinars and live learning
opportunities• Deep consumer research and insights• Innovation spotlights
RSVP today! [RSVP information]
Join the CFSI Network Newsletter
As part of [organization name]’s membership in the CFSI Financial Health Network, you are eligible to receive exclusive industry and innovation content. Don’t miss out. Sign up for the CFSI Member Friday email.
Want to make it REALLY easy for your employees to sign up for content? We’d love it if you added a newsletter sign-up form on your intranet or internal website, and we can provide the HTML code to make that happen. Contact Andrea Galvez [email protected] for more information.
Upcoming Event
{Event name}Join us as we [learn/connect] about [topic of event]. [insert event details and logistics]
This free event is available to [organization] employees as part of our CFSI Financial Health Network membership.
Celebration of Product/Partnership/Progress Announcement
We are excited to [announce/provide an update on] an important step forward in our strategy to improve our [customers’/clients’/employees’] financial health. Beginning [start date] we will be [partnering with X company/launching a new product/ starting a new initiative] to [goal of partnership/product/initiative].
[insert details]
This [partnership/product/initiative] was made possible through the [connection/advice/research/insights] of our friends at CFSI and the CFSI Financial Health Network. We encourage all [organization] employees to take advantage of the resources available to them through our membership in this network. Sign up for updates.
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Email Signature
Feel free to announce your membership via your email signature. Here’s an example you can use.
John SmithVP, Product DesignNetwork Member Company Name123-456-7890 | [email protected]
Twitter: @jsmith | Facebook: NetworkMbrComp | LinkedIn: NetworkMbrComp
[Network Member Company] is a proud member of the Center for Financial Services Innovation (CFSI) Financial Health Network, made up of organizations committed to improving financial health for all Americans.
2018 MEMBER KIT | 19
Social Media Communications
Sample Twitter ContentBelow are some sample tweets to promote your membership in the CFSI Financial Health Network. Feel free to use any of the copy below, or create your own.
Please mention CFSI’s handle (@cfsinnovation) so we can retweet you!
We’re proud to join the @CFSInnovation network in their effort to improve #finhealth for all Americans [bit.ly link] As a part of the @CFSInnovation network, we are excited to help make #finance a force for good. [bit.ly link] #FinHealthMatters We’re happy to join the @CFSInnovation network to help the millions of Americans that are struggling financially. [bit.ly link]
Sample Facebook/LinkedIn ContentBelow are some sample Facebook/LinkedIn posts. Feel free to use any of this copy or create your own.
Please tag CFSI in all posts by typing the “@” symbol, followed by “Center for Financial Services Innovation” -- as you type, a drop-down menu should appear in your post from which you can select CFSI.
We are pleased to announce that we have joined the Center for Financial Services Innovation (CFSI) Financial Health Network. We believe that #FinHealthMatters, and we are excited to work with CFSI to help improve #finhealth for millions of Americans that are struggling. 57% of American adults struggle financially, and we are committed to helping their cause. We’ve joined the Center for Financial Services Innovation (CFSI) Financial Health Network to help all of these Americans take back their #finhealth.
Social TipsHere are a few best practices to help you as you begin or continue your social media efforts.
� Be certain to tag the proper handles in your posts
� Post during times when people are on social media (i.e. morning/evening commute, lunch, etc.)
� If applicable, use graphics to engage your audience and get their attention
� Interact with and amplify content that is applicable to your organization (nurture your community)
Join us on social: Twitter: @cfsinnovationFacebook: CFSInnovationLinkedIn: CFSI
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