ACF Advertising Opportunities

2018 Media KitEd i t o r i a l C a l e n d a r s • N C R a n d S i z z l e

Th e C u l i n a r y I n s i d e r • We b s i t e

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The National Culinary Review ®

print & digital

Gain Access to Purchasing PowerAdvertise in The National Culinary

Review® and position your company in

the forefront of key decision-makers and

consumers in the foodservice industry.

Reinforce your campaign online with

custom Web links in the digital issue.

ReachMore than 18,000 chefs and culinary

professionals from country clubs, restaurants,

schools, hotels and other industry segments

Reader ProfileMajority of readers are 30-49 years old

Frequency8 issues per year: January, February, March,

April, May/June, July/August, September/

October, November/December

Advertising Rates1x 3x 6x 10x

Spread $7,313 $6,951 $6,583 $5,854

Full page $4,604 $4,372 $4,148 $3,6862/3 page $3,869 $3,675 $3,486 $3,0981/2 page $3,376 $3,208 $3,040 $2,7041/3 page $2,546 $2,420 $2,294 $2,0371/6 page $695 $660 $625 $5601/12 page $395 $375 $355 $320

1x 3x 6x 10x

Inside front $5,024 $4,772 $4,526 $4,022

Back cover* $5,486 $5,213 $4,940 $4,389

Page 3 (right facing) $5,024 $4,772 $4,526 $4,022

Blow-in Ad (digital issue) $4,720 N/A N/A N/A

Blow-in Video (digital issue) $6,820 N/A N/A N/A

False cover (print issue) $7,130 N/A N/A N/A

Four-Color Process (4C)

Covers/Premium Placements (4C)

Advertising Sizes (width x height)

SpreadFull Page Back Cover(Print)

*Back cover ads: Submit a full page for digital and a version for print with 1.5” white space at top.

bleed: 8.625” x 9.5”trim: 8.375” x 9.375”

bleed: 8.625” x 11.125”trim: 8.375” x 10.875”

17” x 11.125”

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Content• Food and menu trends• Product application• Management and lifestyle• Personal and professional development

JanuarySpace: 11/10/2017Materials: 11/17/2017

FebruarySpace: 12/08/2017Materials: 12/15/2017

MarchSpace: 1/08/2018Materials: 1/15/2018

AprilSpace: 2/07/2018Materials: 2/14/2018

May/JuneSpace: 3/08/2018Materials: 3/15/2018

July/AugustSpace: 5/09/2018Materials: 5/16/2018

September/OctoberSpace: 7/13/2018Materials: 7/20/2018

November/DecemberSpace: 9/10/2018Materials: 9/17/2018

2/3

bleed: 5.65” x 11.125” no bleed: 4.85” x 8.875”

1/3

bleed: 3.125” x 11.125”no bleed: 2.33” x 8.875”

1/2

7.375” x 4.5”

1/12

2.33” x 2.33”

1/6

2.33” x 4.625”

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The National Culinary Review®

JanuarySeafood, Ethnic Cuisine, Spotlight on Charcoal, Entertainment, Education, Soups, Produce, Pastry Arts, At the Bar

FebruaryChARloTTE SPECIAl EvENT ISSuEBarbecue, Ethnic Eats, Burke Hospitality Group, Locally Grown, Breakfast, Hometown Favorites, The King’s Kitchen, The Art & Craft of Baking, Craft Beer

MarchNEWPoRT BEACh SPECIAl EvENT ISSuEDock & Dine, 10 Neighborhoods, Farmers Markets, Newbies & Classics, Ocean-to-Table, Cheap(er) Eats, Locally Grown, Sweet Stuff, Happy Hour

AprilFood Allergies, Sous Vide, Ethnic Cuisine, Fitness, Vegetarian, Food Tourism, Pasta, Pastry Arts, At the Bar

May/JunePork, New Chicago Restaurants, Food Trucks, Burgers, Culinary Medicine, Produce, Back of the House, Cheese, Pastry Arts, At the Bar

July/AugustNEW oRlEANS SPECIAl EvENT ISSuESeafood, Beignets, Fried Chicken, Gumbo, Café Reconcile, Po’boys, Farmers Markets, Mardi Gras Eats, Snoballs, Libations

September/octoberBeef, Health Care, Pizza, Gluten-free, Bar Food, Local/Sustainable, Regional Cuisine, Whole Grains, Pastry Arts, At the Bar

November/DecemberPoultry, Holiday Sides, Ethnic Cuisine, Beverage, Holiday Appetizers, Vegetarian, Front of the House, Pastry Arts, At the Bar

JUNE 2017

CulinaryOFFICIAL MAGAZINE OF THE AMERICAN CULINARY FEDERATION

TheNational ®Review

a one-stop shopmulticoncept

barbecue loverstrue to the ’cue

easy-drinking craft lager

LATIN AMERICAN CUISINE

2018 EditorialCalendar

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Sizzle The American Culinary Federation Quarterly for Students of Cookingdigital

Influence the FuturePublished digitally, award-winning Sizzle

is the only publication in the United States

exclusively targeting culinary, baking and

pastry students. Advertise and build a long-

term relationship with chefs of the future.

ReachSizzle is distributed to more than 12,000

culinarians, reaching 571 American Culinary

Federation Education Foundation (ACFEF)

accredited post-secondary culinary programs

and 165 ACFEF-certified secondary programs.

Advertising Rates

1x 2x 4x

Spread $6,170 $5,553 $4,936

Full page $3,870 $3,483 $3,0962/3 page $3,185 $2,867 $2,5481/2 page $2,715 $2,444 $2,1721/4 page $1,675 $1,508 $1,340

1x 2x 4x

Inside front or page 3 $3,540 $3,186 $2,832

Page 3 (right facing) $3,540 $3,186 $2,832

Blow-in Ad $3,495 N/A N/A

Blow-in Video $5,495 N/A N/A

Four-Color Process (4C)

Covers/Premium Placements (4C)

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Digital FormatsSizzle is available as a quarterly digital

magazine or app for tablets, smartphones and

e-readers. Reach tomorrow’s leaders 24/7 and

build brand loyalty. Check out the latest issue

of Sizzle at www.acfchefs.org/Sizzle.

FrequencyFour issues per year:

Spring, Summer, Fall, Winter

Content• Emerging job markets

• Profiles of industry leaders

• Student news and opportunities

• Culinary and baking/pastry trends

• Step-by-step culinary demonstrations

11” x 17” 8.5” x 11” 4.9375” x 10” 8.5” x 5.5” 3.625” 4.9375”

SpriNgSpace: 2/9/2018Materials: 2/16/2018

SuMMerSpace: 5/11/2018Materials: 5/18/2018

FAllSpace: 8/10/2018Materials: 8/17/2018

WiNterSpace: 11/9/2018Materials: 11/16/2018

Advertising Sizes (width x height, no bleed)

Spread Full Page 2/3

1/2 1/4

iPad

iPhoneAndroid

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SizzleHere’s a look at some of the topics that will be covered in 2018

Spring Feature: Skills to MasterMenu trend: FermentationOutlook: Research ChefBeverage: Cidertaste: Miso

SummerFeature: Chef GardensMenu trend: SuperfoodsOutlook: ApprenticeshipsBeverage: Coffeetaste: Matcha

FallFeature: Food TrucksMenu trend: GrainsOutlook: Culinary EducatorBeverage: Bourbontaste: Sorghum

WinterFeature: Street FoodMenu trend: Primal CutsOutlook: Certification PathwaysBeverage: Sakitaste: Smoke

2018 EditorialCalendar

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NCR & Sizzle file guidelines

Submission:Electronic files may be submitted to ACF

via FTP site.

Please note:It is critical for materials to arrive on or before

the deadline. Keep live matter 3⁄8” from all

trim sides. Advertising content is subject to

ACF review. Prepayment will be required

on any account that is 90 days past due.

ACF will not be held responsible for color

without a printed color proof. Color keys

and progressive proofs are acceptable. Inkjet

printouts are not recommended.

FTP instructions:Address: http://www.acfchefs.org/FTP

password: acf

To upload your material to the FTP site,

please follow the instructions below:

1. Enter the following required fields:

Email and Subject

2. Drop or add your files into the portal

3. Click on `Send Files’

Preferred format is a PDF/X-1a sent digitally to ACF. Other acceptable formats are:

pDF: Press-quality created directly from

QuarkXPress, Adobe InDesign or other page-

layout application.

Adobe inDesign: (CS3 or Interchange

INX format). Please follow the guidelines below:

• Properly sized ad completed on disk, no

changes necessary.

• Images should be 300 DPI, scaled at 100% and

CMYK (process) color. If scaled differently,

ACF is not responsible for quality of output.

• All images and EPS (vector) format files used

must be included on disk.

• All fonts (including printer and screen fonts)

must be included on disk.

Adobe illustrator: Convert text to outlines.

Import images into Illustrator as 300 DPI and

CMYK, placed rather than linked.

Adobe photoshop: File must be CMYK, 300

DPI and should not exceed 40MB. If file is an

unflattened PSD, include all fonts used.

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The Culinary Insidere-newsletter

Maximize Exposure The Culinary Insider is e-mailed every two

weeks to more than 24,000 readers nationwide.

Highlighting the latest news in the culinary

industry and within ACF, The Culinary Insider

offers flexibility and measurable advertising

opportunities in each issue.

File Guidelines• Nontransparent JPEG required (max 96 DPI)

• Units designed with a minimum

1-pixel border

• User must be able to use the browser’s back

button to return to www.ACFchefs.org

• Interaction with the user can only

take place if the mouse is within the

advertisement area

• No ads that require/install plug-ins

Advertising Rates

Advertising Sizes

Banner469 x 60 pixels

Skyscraper150 x 350 pixels

text ad within editorial80 words max with 150 x 60 pixels image

open $600 $500 $500

3x $540 $450 $450

6x $485 $400 $400

12x $440 $350 $350

26x $395 $300 $300

Additional $50 per issue for placement guarantee on top banner and skyscraper positions.

Ads are due on the 20th of each month for the following month’s e-newsletter publications.. Limited advertising space is available per issue. Ad position guarantees are not available on text ads.

Please note:

A Top Banner

B Skyscraper

C Text Ad*

A

BC

*Text ads include a maximum of two links within the text and one link attached to logo/image.

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Webwww.ACFChefs.org

Enhance Your visibilityStay connected to key decision-makers in the

culinary industry through ACF’s website.

www.ACFChefs.org offers numerous venues

for advertisers and is continually evolving

to provide partnership opportunities for

maximum advertising value.

File Guidelines• Nontransparent GIF or JPEG required (max

96 DPI)

• Units designed with a minimum

1-pixel border

• User must be able to use the browser’s back

button to return to www.ACFchefs.org

• Interaction with the user can only

take place if the mouse is within the

advertisement area

• No ads that require/install plug-ins

Primary Section Pages 3 Months 6 Months 12 Months

Skyscraper (right of page)150 x 350 pixels

$850/mo $800/mo $750/mo

Content Block on the Homepage 458 x 324 pixels

Heading: Up to 28 characters, not to exceed one line of text in title case

Description: Up to 115 characters, not to exceed three lines of text

“Sponsored Content” will appear below content block.

$1000/mo $950/mo $900/mo

Skyscraper 160 x 600 pixels

$850/mo $800/mo $750/mo

Advertising Rates

Section Pages:• About ACF• Membership• Schools

• Certify

• Events• Partnership• Resources

Ads placed on a section page will appear throughout that section.

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contact us todayPhone: 800.624.9458 Email: sales@acfchefs.net

our chefs represent the industry’s best.The American Culinary Federation will connect you with leaders in the culinary industry. Our team of specialists will work with you to assemble a customized program to meet your marketing objectives and reach your target audience.

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