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2018 MEDIA KIT ALSO AVAILABLE ONLINE: WWW.OREGONWINEPRESS.COM

2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

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Page 1: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

2018 Media Kit

Also AvAilAble online: www.oregonwinepress.com

Page 2: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

2 OW P 2018 Medi a K it

EstablishEd 1984Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives Richard Hopkins and Elaine Cohen. In 2006, the magazine was bought by News-Register Publishing Co., a family-owned, fourth-generation publishing company, which is located in McMinnville, Oregon. From its base in Oregon’s lush Willamette Valley, OWP continues the long tradition of excellence established by its founders.

Editorial statEmEntAs Oregon’s only wine-focused monthly magazine, OWP has been the leader in providing in-depth, com-prehensive coverage of Oregon’s wine industry for more than three decades.

Why ChoosE oWP?Oregon’s Only: Circulated throughout the North-west and the nation, OWP gives advertisers a trusted, proven vehicle to reach Oregon’s most devoted wine enthusiasts and tourists who visit our wine country.

Monthly Publication: OWP is a monthly magazine, so, unlike quarterly wine magazines in the area, our news and features are fresh and up to date. Advertising on a monthly basis in OWP will provide your com-pany the greatest exposure and will qualify you for a frequency discount.

Editorial Content: OWP serves the entire state of Oregon with well-balanced coverage. We aim to bring all of the state’s wine regions into the spotlight.

Large Circulation: OWP is a free publication avail-able at more than 750 locations throughout Oregon and across the country; it is also available through paid subscription. Monthly distribution ranges from 25,000 to 30,000.

Competitive Pricing: Advertising rates in OWP are moderate for the impact generated.

Distinctive Graphic Design: OWP strives for its own distinctive look among its competitors. Our profes-sional team of designers will design and produce your ad without charge. We’ll work with you to create an in-stant visual connection with your potential customers.

Testimonials: As a testament to OWP, winemak-ers, winegrowers and avid readers stand behind our magazine. We’re constantly reminded by readers how important it is to have a statewide publication devoted exclusively to Oregon wine.

Editorial CalEndarJanuary .................................................Oregon Wine AlmanacFebruary ..........................................................................RomanceMarch ......................................................... Cheese/CharcuterieApril.......................................................Wine Country TourismMay .................................................................Memorial WeekendJune ......................................................................... Focus on AVAsJuly ............................................................ Arts & EntertainmentAugust ........................................................... Green/SustainableSeptember ....................................................Food/RestaurantsOctober .......................................................................InnovationsNovember ..........................................Thanksgiving WeekendDecember .........................................................................Holidays

Monthly themes subject to change.

Page 3: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

OW P 2018 Medi a K it 3

WIN

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EST. 1984

oWP Editorial staff

News-Register Publishing Company 611 N.E. Third St./P.O. Box 727 McMinnville, OR 97128

Jeb Bladine, Publisher 503-687-1223 [email protected]

Ossie Bladine, Associate Publisher 503-687-1269 [email protected]

Robert Sudeith, Corporate General Manager 503-687-1218 [email protected]

Hilary Berg, Editor 503-687-1266 [email protected]

oWP markEting tEam

Tammy Cook, Sales & Marketing Manager 503-687-1252 [email protected]

Kelly Hyder, Account Executive 503-687-1253 [email protected]

Stefanie Church, Account Executive 503-687-1276 [email protected]

The Siskiyou Mountains provide a dramatic backdrop for Deer Creek Vineyards located in the Illinois Valley, a region of the Rogue Valley. (As seen in June 2017 OWP.) Photo by Kathryn Elsesser

Page 4: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

4 OW P 2018 Medi a K it

WIN

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EST.

198

4

Editorial ContEntOWP content is well balanced to serve our read-ers — Oregon wine enthusiasts — with insightful reporting on all segments of Oregon’s wine industry. We strive to cover topics that take readers from behind the scenes in the winery to the wine shop shelf and all points in between.

The following monthly departments cover a variety of topics.

News Read about the latest happenings within Oregon’s wine industry.

Cellar Selects Peruse selec-tions from OWP’s expert-led tast-

ing panel. A favorite of loyal readers.

Empourium Discover wine-centric items made in Oregon and beyond.

Portraits Learn stories of successful Oregon wineries and the people behind them.

Food Find out the latest on Oregon wine coun-try’s acclaimed restaurants and those that support Oregon wine. Get cheese advice from Christine Hyatt, aka “Cheese Chick.” Plus recipes from both talented local chefs and food-savvy winery staff.

Commentary Hear what others are saying about hot topics with guest columns.

Calendar Mark your calendar using OWP’s com-prehensive list of wine events.

Last Call Read OWP’s celebrity (major or local) wine-centric Q&A on the final non-ad page of OWP.

John Paul of Cameron Winery in the Dundee Hills and crew members join hands in a gesture of community and charity, an important part of the local wine industry. (As seen in November 2017 OWP.) Photo by Kathryn Elsesser

Page 5: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

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gEt to knoW thE oWP rEadEr

GENDER

Female54%

Male46%

60-plus25%

50–5924% 40–49

17%

21–2910%

30–3924%

AGE

College Degree78%

Some College

20%

No College

2%

EDUCATION

Managerial/Professional

53%

Unmployed

2%

Employed28%

Retired17%

EMPLOYMENT

WINE INDUSTRY

Less than

$40k 11%

11%

$50k–$74k18%$75k–

$99k20%

$100k or more40%

HOUSEHOLD INCOME

READS NEWSPAPER*

No63%

Yes37%

READS MAGAZINES*

Yes82%

No18%

10-plus

TASTING ROOM VISITS*

5 to 935%

1 to 460%Oregon

82%

WA 7%

Other 11%

STATE OF RESIDENCE

$40k–$49k

VISITS OWP WEBSITE

Yes75%

No25%

1 to 427%

10-plus16%

5 to 956%

RESTAURANT VISITS*

TIMES TRAVELED*

1 to 225%

3 to 435%

5-plus40%

BOTTLES PURCHASED*

4 to 834%

1 to 319%12-plus

29%

8 to 1118%

No61%

Yes39%

5%

1 to 484%

5 to 912%

10-plus4%

AVERAGE PER MONTH

*per month

$11 to $2034%

$21 to $3943%

$40-plus18%

5%$10

or less

BOTTLE PRICE*

*average *per year

*regularly*regularly

*per month; full-servic

e

*per month; includes win

erie

s

General demographics

Wine Buying Habits

Reading Habits

Ore

gon

Win

e Pr

ess

dem

ogra

phic

s w

ere

gath

ered

fro

m a

rea

der

surv

ey t

hat

was

bo

th p

rinte

d in

the

mag

azin

e an

d on

line

durin

g N

ovem

ber a

nd D

ecem

ber 2

016.

rEadEr at a glanCE54% are female 46% are male78% have earned a college degree53% are professionals/managers60% earn at least $75,000 per year (household)82% subscribe to magazines 95% visit tasting rooms/wineries at least 1 to 4 times a month56% eat at full-service restaurants 5 to 9 times a month75% travel at least 3 to 4 times a year82% regularly read magazines

Page 6: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

6 OW P 2018 Medi a K it

tEstimonialsrEadErs

I really enjoy the work that you guys do at the OWP. As you are certainly aware, it is nearly

impossible to toe the line between consumer and industry audiences and to satisfy the needs of both in one publication. You and your staff absolutely nail it.Bill Hooper, Paetra Wines

Great issue on dirt in the Oregon Wine Press! I am at a national meeting in Los Angeles with

Greg Jones of Southern Oregon University — I am giving talks on the terroir in the Willamette Valley. I am showing everyone in our session about the Dirt Issue you did! It was wonderful. Great writers from the different areas. They captured the essence. Dr. Scott Burns, Soil Expert, Portland State Univeristy

Keep up the great work! We are hoping to have more time in the future to visit your great state

and enjoy many of your fine wineries. We’re sure that with the aid of your publication we will be stirred to some fine, fun favorites of the state’s wineries.” William and Shari Howard, Fairbanks, Alaska

Your publication is very professionally presented. We always look forward to each

issue. Being from Yamhill County, we feel a sense of pride in the quality of the coverage. Keep on!”Jeff and Kathy Pearson, Carlton

I really enjoyed the Bell’s Up issue of the OWP. It was full of information about wineries and

projects I knew nothing about. It’s nice to open the OWP and get information on the things you wonder about, or never knew existed. Good journalism. Thomas Houseman, Anne Amie Vineyards

advErtisErsOWP, thank you for always checking in with me in a timely manner, working with me on

revisions, making me aware of upcoming opportuni-ties and following up with me in person and online. You’ve been a great advertising partner!Remy Drabkin, Remy Wines

We’ve been getting lots of great feedback related to the Oregon Wine Press [advertise-

ment] for Savor Cannon Beach. It’s clear how quickly folks open their issues! Thanks for the nice support. We’re very excited about the upcoming festival! Michelle Briggs Wedaman, Savor Cannon Beach

We thank OWP for being the voice of our industry through collaborative, educational

and entertaining content. The publication has helped us share our story with the people that matter the most to us. Thank you, OWP, for being such a great partner for our winery. Christine Collier, Willamette Valley Vineyards

I am interested in advertising in OWP because since the onset of my participation in the

Oregon wine industry, I have considered them the most faithful, committed and informative publication in our state about our wine industry. In addition, they’ve always been creative in how to establish, keep and maintain industry participants, and wine aficiona-dos interested in their monthly publications. I consider OWP a true partner to my winery and my winery’s goals. I also consider OWP a true partner, and of great service to our most important audience, the wine drinkers.Mauricio Collada Jr. MD, Cubanísimo Vineyards

Thank you for bending over backwards for your clients! I love OWP and pour through it

monthly. I also include a copy in all my closing gift baskets welcoming my clients to paradise!! The WOW group will also be continual advertisers and support-ers! Thank you truly for everything and especially your courteous follow-through.” Meri Kerekanich, Kelly Group & Women of Willamette

We appreciate OWP so much we asked to become a distributor! Our associates, along

with our customers, look forward to each monthly issue and connecting with the winegrape community. An advertiser as well, we’ve been very pleased with the response from our ad campaigns. Thank you for continuing to produce a quality publication backed by great customer service.”Lisa Gossett, Oregon Vineyard Supply

industry lEadErsI just read the OWP review of “Voodoo Vintners.” Thank you so much! It means so

much to me. I’m actually getting a little misty reading it — it is so beautifully written. I have already heard from one winemaker’s wife who read the review and wants to buy the book. I think your review might be the single most important one for this book because it will reach everyone in the Oregon wine community who cares about this (admittedly obscure) issue. I can’t thank you enough. Thank you, thank you, thank you!”Katherine Cole, The Oregonian

Page 7: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

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CalEndar uPgradEBoost your event attendance with our online calendar upgrades. Premium

Your event appears at the top of the calendar page on oregonwinepress.com for 1 month with a landing event page featuring photos, maps and logos. A boxed listing of the event appears on the calendar in the print edition. Your event is promoted on OWP’s Facebook page and Twitter feed.

Premium PlusAll digital premium features extended to 3 months with print feature for 1 month.

Cannon BEaCh

Savor Cannon Beach

The four-day festival showcases the bounty of Northwest wine and cuisine while restaurants, galleries and shops add a weekend full of tastings, spe-cial dinners and cultural events. Popu-lar events include the Thursday Night Throwdown, a contest between Oregon and Washington wines. In the Battle of the Blends, participants taste selected award-winning red and white blends from around the Northwest and vote for their favorites. Saturday is the Wine Walk featuring approximately 40 Northwest wineries pouring tastings at businesses throughout the community.

featured event

Locations throughout Cannon Beach888-609-6051 | www.savorcannonbeach.com

MarCh 10–13

WIN

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RE

SS

EST. 1984

Keeler Estate Vineyard in the Eola-Amity Hills AVA has signed the Willamette Valley Accord, assuring the community the Oregon white oaks on the property are protected. (As seen in May 2017 OWP.) Photo by Andrea Johnson

Page 8: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

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101

101

101

26

18

38

COOS BAY

FLORENCE

NEWPORT

Yachats

LINCOLN CITY

DEPOE BAY

PACIFIC CITY

TILLAMOOK

CANNON BEACH

ROCKAWAY BEACH

ASTORIAShallon

Buddah Kat

Basket Case

Flying Dutchman

Noble Estate TR

Old Bridge

Old Coyote

Sea Mist

Nehalem Bay

The Winery at Manzanita

Washington

Oregon

97

142

14

14

30206

197

282

141

THE DALLES

GOLDENDALE

HOOD RIVERLYLE

STEVENSON

84 84

Waving Tree

Marshal’s

SynclineZiegler

Wind River

Phelps Creek

Cabernet Creek

Hood CrestPheasant Valley

AniChe

CORMemaloose

DOMAINE POUILLONPour Moore

Garnier

Brehm/White Salmon

Bridal VeilVientoMt Hood Winery

Wy’East

Klickitat Canyon

Quenett

James Martin/Copa Di Vino

Jacob Williams

Maison de Glace

ANALEMMA WINESMARYHILL WINERY

Dry Hollow

15 Mile Winery

Bridal VeilVientoMt Hood Winery

Oregon Coast Columbia Gorge

12

125

11332

WALLA WALLA

MILTON-FREEWATER

WashingtonOregon ZerbaJ&J

CayuseOtis KenyonTR Wines

Don Carlo

Castillo de Feliciana

Spofford Station

WatermillEllanelle

Snow Road

Walla Walla Valley

Winery in Hood River, Oregon

Upgrade your listing!Contact Oregon Wine Press Today

Adrianna Ness at 503.687.1247or [email protected]

Tammy Cook at 503.687.1252or [email protected]

Walla Walla Valley

30

281

84

Marchesi

Ovino

The Pines

CeruleanStoltz Springhouse

Cathedral Ridge

NakedCascade Cliffs

Hood River

A true destination for exceptional wines, scenic views and live summer music.

MARYHILL WINERY

9774 Hwy 14 • Goldendale, WA

509.773.1976 • 877.627.9445

www.MaryhillWinery.com

Daily 10 a.m.–6 p.m.

DOMAINE POUILLON170 Lyle Snowden Rd • Lyle, WA 509.365.2795 • www.DomainePouillon.comFeb.–Nov., Thur.–Sun. 11 a.m.–6 p.m.; Dec.–Jan. by appt.

WinE Country maPs

Nebuchadnezzer Listing includes name, address, phone, website, hours, short description and logo. The listing is boxed, plus your name will appear larger on the map with a colored icon as well. *$100/month.

Magnum Listing includes name, address, website and hours, plus your name will be in a larger font with a colored icon on the map. *$50/month.

*Contact sales rep for details. Requires 6- to 12-month contract.

advErtising sPECs

1/2 VERT

1/5 SQUARE

1/10 HORZ

1/10VERT1/8

VERT

FULL PAGE

1/2 Horz

1/4 VErT

1/8 HorzAd Size Width height

Full Page 9 10.5 (non-premium)

Full Page 10 12 (trim) (premium) 10.25 12.25 (bleed)

1/2 (horizontal) 9 5.125

1/2 (vertical) 4.375 10.5

1/4 (vertical only) 4.375 5.125

1/5 (square only) 4.375 4.05

1/8 (horizontal) 4.375 2.4444

1/8 (vertical) 2.0625 5.125

1/10 (horizontal) 4.375 1.9

1/10 (vertical) 2.0625 4.05

See rate card for current pricing. All sizes are measured in inches. Sizes are the same for both Oregon Wine Press and Oregon Wine Almanac.

Page 9: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

OW P 2018 Medi a K it 9

almanaC dirECtory

FreeAll licensed/bonded wineries are listed at no cost.

BasicA basic upgrade includes a bolded listing, the winery’s address, phone and website.

PremiumA premium upgrade includes a boxed listing with extra info, full-color com-pany logo and a bolded position on the map.

Central Willamette Valley

EvErYtown

Daydream Vineyards503-555-5555

IOregon Love Winery 510 N.E. Hillview Drive, Everytown503-555-5555www.oregonlovewinery.com

Orygun WineryA 75994 S.E. Orygun RoadC Everytown, OR 97777P 503-555-5555w www.orygunwinery.comE [email protected] Owners: Jim and Lisa Carson Winemaker: Sam Carson Label: Orygun Winery Varieties: Pinot Noir, Chardonnay Production: 1,200 cases Hours: By appointment Map: Page 59

Orygun W i n E r y

OWP’s Oregon Wine Almanac features an up-to-date list of all OLCC wineries organized by region with cor-responding maps. Wineries have the option to upgrade their listings and purchase display advertising. In addi-tion to wineries, the Almanac publishes Oregon Wine

ALSO INSIDE: TOP OWP STORIES OF 2016

700+ WINERIES 2017 A-LIST RESTAURANTS2017 MAJOR FESTIVALS HOTELS/LODGINGWINE SHOPS/BARS INDUSTRY/TRADE

WINE PRESSEST. 1984

O R E G O N W I N E

2017A N A N N U A L P U B L I C A T I O N O F T H E O R E G O N W I N E P R E S S

2016 OWP PERSONS YEAROFTHE

Iraq war veterans create wine with a mission

and DeterminedDetermined

Dauntless

700+ WINERIES 2017 A-LIST RESTAURANTS

Oregon Wine Directory

28 2017 OregOn Wine AlmAnAc

2016 OWP PersOns YearOFTHe

Iraq war veterans Ryan Mills, Paul Warmbier and Ben Martin create wine with a mission

and DeterminedDauntless

Story By Viki EiErdam

PHO

TO B

Y K

ATH

RYN

ElS

ESS

ER

26 2017 OregOn Wine AlmAnAc

by Viki eieRdaM

The people of China have a powerful appetite for fine wine, and after the rise and fall of Bordeauxs — recounted

in the documentary “Red Obsession” — their focus appears to have widened to a more global perspective.

With so many beautiful expressions of wine to choose from in the North-west, this area is prime for quenching a bit of Asia’s growing thirst. Unfortu-nately, not all export companies are created equally and some have gone so far as to taint the excitement of, at least, a handful of wine-makers’ dreams.

Enter Royal Com-fort Distributors, a Portland-based, locally owned company whose secret weapon is the unfailing drive of its president, Mei Wong, and vice-president, Trish Nolan. Along with other seasoned partners, they’re successfully exporting Northwest wines as no other company has done thus far.

With Nolan’s background in interna-tional business development, Mei’s first-hand knowledge of the language and culture, and the importance they place on being transparent with each client, they favor quality before quantity, and the people of China — as well as local winemakers — are responding in kind.

Royal Comfort began in February 2015, immediately forging relationships throughout Oregon and Washington. From top producers to boutique vine-yards, they’re not specifically intending

to represent big numbers. “We want each winery to have

enough [production], first and fore-most, for the local market and enough to offer to the Chinese market. We can court smaller wineries on a case-by-case basis,” Mei said.

The culmination of their prepa-ration and research was the China International Wine & Spirits Exhibition (Interwine), a tradeshow held twice a year since 2005 that attracts 32,000

visitors. On November 10, 2015, Nolan and Mei descended on the autumn exhibition accompanied by their C.O.O, Mark Wong, and some winery support: Steve Anderson, wine-maker for Eola Hills Winery; Carol Girard,

owner of Benton-Lane Winery; and Ky-lie Huggins-Shaeffer, also of Eola Hills, made the substantial trek to introduce, educate and sell Northwest wine to the largely untapped market — Harper Voit, the third winery in Royal Comfort’s portfolio, was unable to attend.

What they found was an audience eager to learn. Holding the first wine class of the 2015 conference, Royal Comfort spoke to a standing-room-only crowd — those turned away visited the company’s booth later in the morning.

“They know Burgundy, but they don’t know Pinot Noir,” Mei said. “People were so interested and excited. They were thrilled with the quality of wines we brought. They came to our booth and brought friends to taste the wines.”

Taking advantage of as much poten-tial promotion at an event attended by importers, restaurateurs, hoteliers and corporate event organizers, Benton-Lane

oregon Wine a-list Before its transition into what is now Headwaters, The Heathman Restau-rant — with its wine director, James Rahn — was chosen as the

2016 Oregon Wine A-List Wine Program of the Year. Presented by Oregon Wine Press and Oregon Wine Board, the honor was bestowed to The Heathman for its passion-ate devotion to Oregon by representing the diversity of wine produced across the state, offering deep selections of unique bottles, plus vintage verticals, impressive regional assortments and staff education.

Chemeketa northwest Wine studies programAt the school’s annual barrel celebration, the following awards were presented: Stu-dent of the Year: Gerry Rasch; Emerging Leader Award: Anne Hubatch, Helioterra/Whoa Nelly/ Alter Ego Cider; Legacy Build-er Award: Betty O’Brien, Elton Vineyard.

oregon Wine Board At the 2016 Oregon Wine Symposium, OWB recognized the following industry

members, who have shown a sustained and enduring commitment to advancing Oregon’s wine community. The honorees were nominated by their peers for their ex-traordinary contribu-

tions. Lifetime Achievement Award: Cole Danehower (posthumously). Founders Award: Drouhin Family, Domaine Drouhin Oregon. Vineyard Excellence Awards: Jesse Lopez, Celestina Vineyards (Southern Oregon); Efren Loeza, Tualatin Estates/Willamette Valley Vineyards (Willamette Valley); Irineo Magana, Phelps Creek Vineyards (Columbia Gorge). Outstanding Industry Service Award: Jason Tosch, Anne Amie Vineyards. Industry Partner Award: Matt and Julie Pihl, Pihl Excavating.

liVe CertifiedJim and Wendy McGavin of Walnut Ridge Vineyard were the recipients of the 2016 LIVE Award for Excellence in Sustainability.

oregon state university Jim Bernau, Wil-lamette Valley Vineyards, earned OSU’s College of Agricultural Sciences Hall of Fame Award, which pays tribute to individuals who have made outstanding contributions in agriculture. He joins Dai Crisp (2015) and David Adelsheim (2013) as wine industry recipients of this honor.

B CorporationsA to Z Wineworks was recognized by B the Change Media as a “Best for the World” company. The winery was added to the list of 515 “Best” companies because of its excellence in the “community” category.

Classic Wines auctionBill Stoller, Stoller Family Estate, earned the 2016 VINI Award for his enthusiasm and sup-port of viticulture, and his passion for

his community. Jim Bernau, Willamette Valley Vineyards, was honored with the 2016 ORVI Award, given to individuals demonstrating significant achievements in building the Oregon wine industry.

Media AccoladesWillamette Valley: Wine Enthusiast 2016 Wine Star Award “Wine Region of the Year.”

Willamette Valley Vineyards: Sunset Maga-zine 2016 Travel Awards “Best Vineyard/Tasting Room Experience.”

Domaine serene 2012 Winery Hill pinot noir: Decanter World Wine Awards 2016 “Platinum–Best in Show” (top honor).

James rahn

Jim Bernau

Bill stoller

Cole Danehower

Jim and Wendy mcgavin

Anne Hubatch, gerry rasch, Betty O’Brien

Breaking into ChinaexPOrTer/imPOrTer STArTS SmAll in Big mArKeT

top stories of 2016

“They know Burgundy, but they don’t know Pinot Noir.” mei WoNg

aboVe: royal comfort distributors hosts a wine dinner at the china international Wine & Spirits exhibition (interwine).

PHO

TO P

RO

ViD

ED

See oREgon to cHInA on page 75

A-List winners (restaurants) and major Oregon wine festivals (with an option of upgrading to a premium listing). Lodging, retail and industry businesses can also appear in the Almanac via premium listings only. In addition to the directory, the Almanac features the OWP Wine Person of the Year, year in review and a vintage recap.

orEgon WinE almanaC

Page 10: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

10 OW P 2018 Medi a K it

WEbsitEWWW.orEgonWinEPrEss.Com

OWP’s website offers all stories from the current publica-tion, an archive of articles, the Wine Country Getaway Guide, current press releases, extensive calendar of events and more. A virtual version of the magazine (and Almanac) via page-turner software is also available.

WEb advErtising

All ads link to your website for superior traffic. Sizes include: Half Banner, Big Box, Big Box Premium, Half Box, Leaderboard and Leaderboard Premium.

All premium positions include three frames rotating in a loop once the page has loaded. All premium ads share ex-clusive placement — no other ads will appear in that spot, even after the page has refreshed.

WEb ad sPECs

Leaderboard 728 x 90 pixels

Half Leaderboard 300 x 90 pixels

Big Box 300 x 250 pixels

Half Box 300 x 125 pixels

LEADERBOARD HALF LEADER

BIG BOX

HALF BOX

HALF BOX

virtual Edition

A virtual version of OWP, as well as the Oregon Wine Almanac, is available online via page-turner software. Follow links within articles and ads, and enjoy an archive of previous editions, too.

soCial mEdia

@orEgonWinEPrEss

Follow OWP on Facebook, Instagram and Twitter to keep up with what’s going on in Oregon wine. OWP staff shares photos and events. Advertisers enjoy extra coverage on all our social media platforms.

Contact OWP advertising reps to explore all your marketing options with OWP!

tAmmy Cook [email protected] kelly hyder [email protected] SteFAnie Churh [email protected] page 3 for all contact information.

Page 11: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

OW P 2018 Medi a K it 11

AtlAntA

Perrine’s Wine Shopperrineswine.com

Ansley Wine Merchants ansleywinestoreatlantaga.com

AuStin

The Austin Wine Merchant theaustinwinemerchant.com

House Winehousewineaustin.com

Lake Travis Wine TraderLakeway, TX mywinetrader.com

BAltimore

Bin 604bin604.com

Chesapeake Wine Companychesapeakewine.com

Wine Undergroundwineunderground.us

BoiSe

Boise Co-op Wine Shop boise.coop

BoSton

Bauer Wines & Spiritsbauerwines.com

Boston Wine Exchangebostonwineexchange.com

University Wine ShopCambridge, MAuniversitywineshop.net

The Wine ConnextionNorth Andover, MAwineconnextion.com

ChArlotte

The Wine Shop Dilworththewineshops.net

ChiCAgo

Binny’s Beverage Depotbinnys.com

The House of Glunzthehouseofglunz.com

Lush Wine & Spiritslushwineandspirits.net

Schaefer’sSkokie, ILschaefers.com

ClevelAnd

Highland Hops and Vineshighlandhopsandvines.com

CinCinnAti

The Wine Merchant winemerchantcincinnati.com

ConneCtiCut

Continental Fine Wine Greenwich, CT continentalfinewines.com

Harry’s Wine & Liquor Market Fairfield, CTharryswine.com

Spiritus Wines Hartford, CTspiritus.com

The Study Fine Wines & Spirits Greenwich, CT thestudyfinewines.com

The Wise Old DogWest Hartford, CTthewiseolddog.com

dAllAS

La Cavelacavewarehouse.com

Pogo’s Wine & Spirits wineaccess.com/store/ pogoswines

denver

Argonaut Wine & Liquorargonautliquor.com

The Boulder Wine Merchant boulderwine.com

Davidsons LiquorsHighlands Ranch, COdavidsonsliquors.com

Divino Wine & Spiritsdivinowine.com

Mondo Vinomondovino.net

deS moineS

Ingersoll Wine & Spirits ingersollwine.com

detroit

Merchant’s Fine Wine Dearborn, MI merchantsfinewine.com

houSton

Houston Wine Merchanthoustonwines.com

Richard’s Liquorsrichardsliquors.com

indiAnApoliS

Cork and Crackercorkandcracker.com

Twenty First Amendment21stamendment.com

JACkSon, mS

Kats Wine & Spiritskatswine.com

kAnSAS City

Cellar Rat Wine Merchantscellarratwine.com

Underdog Wine Co.underdogwinekc.com

lAS vegAS

Khoury’s Fine Wine & Spiritskhourysfinewine.com

Las Vegas Wine Companylasvegaswineco.com

little roCk

Colonial Wines & Spiritscolonialwineshop.com

loS AngeleS

Hi-Time Wine CellarsCosta Mesa, CAhitimewine.net

K&L Wine Merchants Hollywood, CAklwines.com

Lincoln Fine WinesVenice, CAwineaccess.com

Wally’s Wine & Spiritswallywine.com

Wine ExchangeOrange, CAwinex.com

The Wine Housewinehouse.com

miAmi

Old Vines Wine and Spiritsoldvineswine.com

Top Hat Wine and Spiritstophatwines.com

Wine Boutique Wine StoreMiami Beach, FL wineaccess.com

milWAukee

Thief Wine Shop & Barthiefwine.com

minneApoliS

Surdyk’s Liquor Storesurdyks.com

France 44 Wine & Spiritsfrance44.com

miSSoulA

Missoula Wine Merchants missoulawine.com

nAShville

Woodland Wine Merchant woodlandwinemerchant.com

neW york

Astor Wines & Spiritsastorwines.com

Burgundy Wine Companyburgundywinecompany.com

Chambers Street Wineschambersstwines.com

Crush Wine & Spiritscrushwineco.com

The Le Du’s Wines leduwines.com

Morrell & Companymorrellwine.com

Park Avenue Liquorparkaveliquor.com

Scotto’s Wine Cellar Brooklyn, NY brooklynwine.com

Sherry-Lehmann Wine & Spiritssherry-lehmann.com

Sip Fine Wine IncBrooklyn, NY sipfinewine.com

Union Square Winesunionsquarewines.com

neW orleAnS

Keife & Co.keifeandco.com

Martin Wine Cellarmartinwinecellar.com

neW JerSey

Amanti VinoMontclair, NJ amantivino.com

Wine LibrarySpringfield Township, NJwinelibrary.com

oklAhomA City

Broadway Wine Merchantsbroadwaywinemerchants.com

omAhA

Corkscrew Wine & Cheesecorkscrewwineandcheese.com

philAdelphiA

Pinot Boutiquepinotboutique.com

phoenix

Total Wine & Moretotalwine.com

Hidden Track Bottle Shophiddentrackbottleshop.com

pittSBurgh

Fine Wine & Good Spirits Premium Collection finewineandgoodspirits.com

SAn diego

3rd Corner Wine Shop & Bistrothe3rdcorner.com

Vintage Wines Ltd. vintagewinessd.com

SAn FrAnCiSCo

Arlequinarlequinwine.com

Biondivinobiondivino.com

Castro Village Wine Co.castrowine.com

K&L Wine Merchantsklwines.com

Paul Marcus WinesOakland, CApaulmarcuswines.com

PlumpJack Winesplumpjack.com

SAntA Fe

Susan’s Fine Wine & Spiritssfwineandspirits.com

SCottSdAle

AZ Wine Companyazwineco.com

SeAttle

Pike & Western Wine Shoppikeandwestern.com

McCarthy & Schieringmccarthyandschiering.com

Esquin Wine Merchantsesquin.com

City Cellars Fine Winescityceller.com

St. louiS

The Wine Merchant, Ltd.winemerchantltd.com

tAmpA BAy

B21 Fine Wine & Spirits b-21.com

Total Wine and Moretotalwine.com

WAShington, d.C.

Calvert Woodleycalvertwoodley.com

Schneider’s of Capitol Hillschneiders.com

Cordial Winecordialwine.com

WiChitA

Jacob Liquor Exchange jacobliquor.com

distributionOWP is a free publication available at more than 850 locations throughout Oregon and across the country. It is also available by paid subscription. Monthly distribution ranges from 25,000 to 30,000. The following is a sample of 100 fine wine shops across the U.S. that carry OWP.

Want to be a distributor of oWP? It’s FrEE!

For details, contact Hilary Berg: [email protected]

Page 12: 2018 Media Kit - News-Register · 2 OWP 2018 Media Kit EstablishEd 1984 Oregon Wine Press — then named Oregon Wine Press Calendar — was launched in 1984 by Portland-area natives

Oregon Wine Press 611 N.E. Third St./P.O. Box 727 McMinnville, OR 97128 www.oregonwinepress.com