Embed Size (px)
Citation preview
BR-0418-0010.00; Updated April 2018
2018 MANUFACTURING CONFERENCE
STYLE GUIDE
Powered by Business NC + NCMEP
| 2
BR-0418-0010.00; Updated April 2018MFGCON 18
MESSAGING = MANUFACTURING
MANUFACTURING IS EVERYTHING.
Robotics and advanced manufacturing technology have transformed
manufacturing into something entirely different from what people may
remember from 30–40 years ago
TODAY
Manufacturing = robotics, CNC and PLC technology, 3-D printers, plasma
cutters and fluid power systems
Manufacturing = clean, bright, quiet and climate-controlled spaces
Manufacturing = skilled workers who can learn quickly and adapt to change
Manufacturing = good jobs with good benefits that can provide for growing
American families
Manufacturing =great demand for people who have computer skills and/or
advanced degrees
Manufacturing = a dynamic work environment that can offer a pathway from
worker to the executive for motivated employees
Manufacturing = the fourth Industrial Revolution
Manufacturing = Industry 4.0
Manufacturing = change at warp speed
Manufacturing = customization and a closeness to the customer
Manufacturing = innovation
Manufacturing = a strong economy
Manufacturing = quality products
| 3
BR-0418-0010.00; Updated April 2018MFGCON 18
LOGO CONFIGURATIONS
Primary Logo
Powered by Business NC + NCMEP
1 Color
Simple
Icon
LOGO USAGE
1. Do not alter the
proportions of the
logo.
1. Powered by Business NC + NCMEP
2. Do not change the font
or recreate the logo in
any way.
2.
MFGCON18
3. Do Not combine the
logo with any other
logos. 3. Powered by Business NC + NCMEP
4. Do not combine the
logo with type to make
a new logo.
4.
Manufacturing Conference
September 18–19 | Durham
5. Do not add a drop
shadow to the logo.
5. Powered by Business NC + NCMEP
6. Do not use the
old logo.
6.
+NEW LOGO+
| 4
BR-0418-0010.00; Updated April 2018MFGCON 18
TYPOGRAPHY
Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Univers 45 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
High Tide ABCDEFGHIJK LMNOPQRSTUVWXYZ abcde fghi jklmnopq rs tu vwxyz
PARAGRAPH STYLES
HEADING 1 Gotham Medium
16pt
15pt Leading
75 Tracking
.125in space after paragraph
HEADING 2 Gotham Medium
13pt
15pt Leading
75 Tracking
.125in space after paragraph
HEADING 3 Gotham Bold
11pt
15pt Leading
75 Tracking
.125in space after paragraph
Body Univers 45 Light
10pt
15pt Leading
.125in space after paragraph
| 5
BR-0418-0010.00; Updated April 2018MFGCON 18
COLOR PALETTE
The MFGCON 18 brand consists of the following colors. These are the only
colors that should be featured in all MFGCON 18 materials.
BLUE
HEX #208ca8
CMYK 81 / 17 / 0/ 34
RGB 32 / 140 / 168
GREEN
HEX #9ac451
CMYK 21 / 0 / 59 /23
RGB 154 / 196 / 81
ORANGE
HEX #ec9024
CMYK 0 / 39 / 85 / 7
RGB 236 / 144 / 36
BLUE-GRAY
HEX #314056
CMYK 43 / 26 / 0 / 66
RGB 49 / 64 / 86
DARK GRAY / BLACK
HEX #2e2d2e
CMYK 0 / 2 / 0 / 82
RGB 46 / 45 / 46
| 6
BR-0418-0010.00; Updated April 2018MFGCON 18
SOCIAL MEDIA
#MFGCON18 (not #mfgcon or #mfgcon2018) on all postings.
All Graphics should:
› Include the hashtag,
date, location and
website, styled
appropriately and
consistently
› Contain minimal
information and
pictures as not to over-
complicate the graphic
and overwhelm the
viewer.
› Be vivid with high
contrast.
› Sized for correct
platform.
BR-0418-0010.00; Updated April 2018
SEPTEMBER 18–19 | DURHAM, NC | MFGCON.ORG | #MFGCON18
Powered by Business NC + NCMEP
