the official Journal of the national marine Electronics association

SERving thE maRinE ElEctRonicS maRkEt

2018 MEJ Media Guide

Print, web, and digitalsolutions

Editorial calendar

Rates & specs

our purpose

MEJ is dedicated to your success

www.marineelectronicsjournal.com

We know how important it is for you toreach your buyers...over and over again.

MEJ offers a variety of media packages that allow you to reach theseinfluential buyers, multiple times.

advertising in the highly regarded MEJ magazine connects you to ourcommunity of deeply engaged and active readers who buy, sell, install,and use marine electronics. You gain access to both MEJ’s print andonline audiences.

Our audience gets tips, training, and product information fromthe experts in the industry—shouldn’t those include you?

our marineelectronicsjournal.com website and blog, e-newsletter, ad-vertiser emails, and consumer website for boat owners offer addi-tional opportunites for you to reach and stay connected with yourbuyers.

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Our audience influences buyingdecisions, isopenly looking tobuy, and makesdecisions that can affect yourbusiness.

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ALARMS ANTENNAS AUTOPILOTS BATTERIES COMPASSES CONTROL SYSTEMS DEPTHSOUNDERS

NMEA 2000 PRODUCTS PLBS RADAR RADIO TRANSCEIVERS SARTS SATELLITE COMMUNICATIONS

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C O N S U M E R E D I T I O N

2017–2018

BUYERS’ GUIDE2017–2018

BUYERS’ GUIDE

July/August 2017 Volume 27, No. 4

$15.00

BEST & BRIGHTESTBOATING ELECTRONICS

TOP128TOP128

IN THIS ISSUEA one-of-a-kind directory of marine electronics, manufacturers, dealers, product categories and more.

8/31/17 11:56 AM Page 1

Cover photo: courtesy of Garmin

our audienceInfluences buyersthere has never been a better time to join forces with the Marine Electronics Journal, the official magazine ofthe national marine Electronics association (nmEa). Published six times a year, MEJ reaches all marine elec-tronics dealers, retailers, and installers, both nmEa members and non-members. they are major buyers ofyour products. more important, they influence the buying decisions of tens of thousands of recreational andcommercial boaters monthly. Your strong presence in the magazine provides effective marketing leverage ina highly competitive market.

Is looking to buythe Marine Electronics Journal Buyers’guide and its website, www.marineelectronicsjournal.com, present the mostcomprehensive, accurate database for find-ing any marine electronic product or serviceon the web. MEJ’s online Buyers’ guide isused by an estimated 125,000+ boat ownersand industry professionals annually.

Makes decisionsMEJ and its connected media products areread, saved and referenced by the peoplewho make the buying and installation deci-sions for dealerships, boats, and new builds.they make the decisions that impact yourbusiness.

Our audience,your market

PRINTEDISSUES5,800

copies of eachof five regular

issues

PRINTEDBUYERS’GUIDE9,000copies

distributed tothe boating

public

CONSUMERWEBSITEFOR BOATOWNERS20,000+

visitorsmonthly

DIGITAL ISSUES4,600copies

delivered each issue

SPONSOREDCONTENT

SPONSOREDVIDEO

E-NEWS4,600+

e-newslettersdistributed each issue

WEBSITE

SPONSORED VIDEO

MAGAZINE

BUYERS’ GUIDE

DIGITAL ISSUE

E-NEWSLETTER

Each of our products reaches differentsegments of the marine electronicsmarketplace. Integrated marketingusing MEJ’s products will maximizeyour exposure to your buyers.

MAXIMUM EXPOSURE TO MARINEELECTRONICS BUYERS

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our editorial2018 Editorial Calendar

JANUARY/FEBRUARY• award-winning Products

• magnetrons: what’s ahead?

MAY/JUNE• commercial Focus: drilling down on Big data

• lEds: Brightness wars

SEPTEMBER/OCTOBER• mFds take center Stage

• convention Preview

MARCH/APRIL• 5g: the next generation

• introducing nmEa onenet

• the Spectrum crunch

JULY/AUGUSTBuyers’ guide consumer Edition

• Buyers’ guide: Best & Brightest Electronics

• directory of Products, manufacturers, and dealers

NOVEMBER/DECEMBER• international Section: marine trade under trump

• 2018 nmEa conference & Expo - annual Product awards - industry technology award - conference highlights

DEPARTMENTSStandaRdS

induStRY nEwS

dEalER PRoFilE

nEw mEmBERS

innovationS

tEchnologY

nmEa BuSinESS

mailBag

nEw PRoductS

induStRY SPotlight

REgional REPoRtS

2018 - 2019 Marine Electronics Journal Buyers’ Guide Consumer Edition, Directory

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JULY/AUGUST2018

• more than 1,000 products, manufacturers, and dealers at your fingertips• the most comprehensive buyers’ guide available in print and on the web• 50% higher circulation than normal MEJ issues�9,000+• Year-long shelf life, making this a top advertising opportunity• more than 125 categories of products for the boating public• available through www.nmEa.org or www.marineElectronicsJournal.com• Bonus distribution: miami, Ft. lauderdale, Seattle Boat Shows

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ALARMS ANTENNAS AUTOPILOTS BATTERIES COMPASSES CONTROL SYSTEMS DEPTHSOUNDERS

NMEA 2000 PRODUCTS PLBS RADAR RADIO TRANSCEIVERS SARTS SATELLITE COMMUNICATIONS

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C O N S U M E R E D I T I O N

2017–2018

BUYERS’ GUIDE2017–2018

BUYERS’ GUIDE

July/August 2017 Volume 27, No. 4

$15.00

BEST & BRIGHTESTBOATING ELECTRONICS

TOP128TOP128

IN THIS ISSUEA one-of-a-kind directory of marine electronics, manufacturers, dealers, product categories and more.

8/31/17 11:56 AM Page 1

Editorial Submissions: Jim Fullilove, jim@mejbiz.comAd Submissions: Bruce cole, bcole@mcnabbmr.com

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our rates & specsNMEA Member Print Rates 2018

Advertising Size 1x 3x 6x

cover ii $3,800 $3,500 $3,240

iii $3,320 $3,180 $3,030

iv $3,960 $3,650 $3,370

4-color Full Page $3,320 $3,180 $2,985

Spread $5,510 $5,280 $5,030

1/2 Spread $4,160 $3,980 $3,830

2/3 $2,900 $2,780 $2,660

1/2 island $2,710 $2,600 $2,490

1/2 $2,510 $2,400 $2,310

1/3 $2,230 $2,150 $2,080

1/4 $1,710 $1,620 $1,550

2-color Full Page $2,930 $2,750 $2,580

2/3 $2,450 $2,310 $2,180

1/2 island $2,250 $2,120 $2,020

1/2 $2,030 $1,910 $1,820

1/3 $1,730 $1,650 $1,560

1/4 $1,290 $1,200 $1,140

Black & white Full Page $2,360 $2,200 $2,040

2/3 $1,880 $1,760 $1,620

1/2 island $1,690 $1,550 $1,440

1/2 $1,450 $1,330 $1,220

1/3 $1,130 $1,050 $960

1/4 $920 $830 $780

1/6 $580 $530 $490

Rates: Above rates are based on number of insertions, regardless of size, used within 12 monthsfrom first insertion.

Rates for the July/August MEJ Buyers’ Guide, ConsumerEdition issue are 25% higherthan the standard rates(shown at le) based on thefact that the MEJ Buyers’Guide, Consumer Edition re-ceives 50% higher circulationcompared with our normal is-sues. Please see our statementof Circulation and Distributionon the next page.

Distributor AdvertisingThe July/August Buyers' Guideis a consumer edition of theMarine Electronics Journal.Distributor advertising may bein the trade section of theissue. Distributor advertising isaccepted in all other issues ofthe Marine Electronics Journal.

Issue Reservation Deadline Materials Deadline

January/February 2018 november 1, 2017 november 13, 2017

march/april 2018 January 2, 2018 January 15, 2018

may/June 2018 march 1, 2018 march 14, 2018

July/august 2018 may 1, 2018 may 14, 2018

September/october 2018 July 2, 2018 July 16, 2018

november/december 2018 September 4, 2018 September 14, 2018

January/February 2019 november 1, 2018 november 14, 2018

2018 Deadlines

Special PricingAgency CommisionAll rates listed are NET. Agencycommissions are not offered.

Inserts and Gatefolds:Rates on request.

PMS Color:Additional $50 over 2-color rate.

Special Position:Advertisements published on aspecific page requested by theadvertiser will be charged aposition fee that is 5% of thenet cost of the advertisement.

Non-member Rates:Non-member rates add 10%.

Buyers’ Guide Rates:

Rate Card #62, Effective January 1, 2018

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our rates & specsCirculation and Print Specs 2018

Marine Electronics Journal is circulated to the entire market, including members and non-members of the National Marine Elec-tronics Association. For regular issues of the magazine 5,800 print copies and 4,600 digital copies are distributed. In addition,the Marine Electronics Journal website attracts 20,000+ visitors per month, while the NMEA website attracts 25,000 – 30,000unique visitors per month. Reader categories include the following: marine electronics sales and service dealers; marine electron-ics manufacturers; commercial ship and workboat owners and operators; pilots; naval architects; marine engineers; shipbuildingand repair yards; federal, state, and local governments and agencies; and international organizations.

Circulation and Distribution

Send Ad Materials to:Bruce Colebcole@mcnabbmr.comMarine Electronics Journal 34 Spruce St. Rockport, ME 04856 USA

Leslie Curtis lcurtis@mcnabbmr.com

Tel: 1-207-230-0554 Fax: 1-207-236-0369

Mechanical Requirements

Advertising Dimensions

The July/August MEJ Buyers’ Guide, Consumer Edition issue only is circulated to 9,000, including all dealers and their bestcustomers and prospects who own and operate boats in the range of 40’ LOA or longer. Advertisers receive the benefit of 50%higher circulation in the MEJ Buyers’ Guide, Consumer Edition, which has a 12-month shelf life.

Ad Size Horizontal Vertical

Full Page 7.5” 10”

Full Page Bleed 8.75” 11.25”

2/3 Page vertical 4.875” 10”

1/2 Page horizontal 7.5” 4.875”

1/2 Page island 4.875” 7.5”

1/2 Page vertical 3.625” 10”

1/3 Page vertical 2.312” 10”

1/3 Page horizontal 7.5” 3.167”

1/3 Page Square 4.875” 4.875”

1/4 Page vertical 3.625” 4.875”

1/6 Page vertical 2.312” 4.875”

2 Page Spread 17” 11”

1/2 Page hor. Spread 17” 4.875”

Trim Size: 8.5” x 11”

Binding: Saddle-stitched

Furnished Inserts and Gatefolds:Mechancial requirements available onrequest.

Production Services:Production services on ads may beprovided for a fee. Please contact MEJfor more information.

FULL PAGE NO BLEED

2/3 VERT.

1/3 VERT.

1/3 SQUARE

1/3 HOR.

1/4 VERT.

1/2 HOR.

1/2 ISLAND 1/2

VERT.

1/6 VERT.

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our rates & specsDigital Rates 2018 www.marineelectronicsjournal.com

NMEA members and Marine ElectronicsJournal advertisers receive discountedrates for online advertising with MarineElectronicsJournal.com. NMEA mem-bers receive a 15% discount. In addition,the following discounts also apply to on-line advertising.

Special Discounts

Website Advertising Specs

Send all digital materials to:Jon Colejcole@mcnabbmr.com

Tel: 1-207-230-0554

“All IN” Package $22,990

Our “All In” package gives a company maximum coverage in MEJ’s print, digital, and webmedia. The package includes:• Full-page ad in each of six printed issues of the Marine Electronics Journal (including the Buyers’ Guide issue), with placement inside the magazine. (Covers carry a premium.)• Full-page ad in each of six digital issues of MEJ.• The Platinum Package (see below), including premium branding package, priority place- ment, banner advertising in all categories, home-page banner advertising, and three featured products rotated onto the home page.• Sponsorship of 2 monthly digital newsletters.

Platinum Package $7,795

The Platinum Package provides a company with all the marketing and benefits below for apackage price of $7,795 net (before applicable discounts). The complete package includes:• The premium branding package (see next page) with three featured products on the company listing and rotated onto the home page.• Banner advertising on all product categories in which the company is listed (medium rectangle).• Home page banner advertisement (medium rectangle).• Sponsorship of 1 monthly digital newsletter.

Rates

leaderboard 728 (w) x 90 (h) pixels $650

medium Rectangle 300 (w) x 250 (h) pixels $375

1) Home Page

leaderboard 728 (w) x 90 (h) pixels $450

half Page 300 (w) x 600 (h) pixels $500

medium Rectangle 300 (w) x 250 (h) pixels $300

Ad Type/Location Size in Pixels Rate

EMAIL NEWSLETTER RATES

A LA CARTE WEBSITE ADVERTISING RATES (NET)

Monthly Ad Options Rate/Month

medium Rectangle 300 (w) x 250 (h) pixels $35

2) Buyers’ Guide Product Pages

Ad Type Dimensions

leaderboard 728 (w) x 90 (h) pixels

half Page 300 (w) x 600 (h) pixels

medium Rectangle

300 (w) x 600 (h) pixels

Annual MEJ Print Ad Spending

Percent Discount

$2,500 - $5,000 5%

$5,001 - $10,000 7%

$10,001 - $15,000 10%

$15,001 - $20,000 12%

>$20,001 15%

Yearly Marketing Options Packages (please see next page)

File Formats:Gif and jpg formats accepted. Maximum file size: 40 KB

Hot Products Photos: Please supply for each of three prod-uct photos:• Size: 256 pixels (w) x 180 pixels (h)• Name of product and model number• File size: no more than 40 KB • URL to your website for each product

our rates & specsDigital Rates 2018 www.marineelectronicsjournal.com

Rates

A LA CARTE WEBSITE ADVERTISING RATES (NET)

2) Advanced Branding Package $455

Yearly Marketing Option Packages Rate/Year

Buyers’ Guide Manufacturers Listing

• logo• Full description• Priority listing• three featured product photos and links

3) Basic Branding Package $155

• logo• Full description• Priority listing

1) Premium Branding Package $895

• logo• Full description• Priority listing• three featured product photos and links• Featured products rotated onto home page

Ad Type/Location Rate

www.marineelectronicsjournal.com