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51 South Main StreetJanesville, WI 53545P.608.757.5598RockCountyAlliance.com
2018 Economic Report
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice.
2018 Economic Dashboard Report
• Agency Overview
• Trends & Observations
• Q&A
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice.
Agency Overview
• Provides consultative economic development services, which promote, position and prepare Rock County for opportunities that augment and enhance its assets.
• Represent and/or Bridge Public & Private Sector Interests
• Service Portfolio
Business, Community & Workforce Development
Communications & Marketing
Data Clearinghouse
Government Affairs
Incentive & Infrastructure
Planning & Project Management
Rock County’s ED Plan
Interrelated Local & Countywide Plans Implemented by
• Strategic Focus Areas
- Business Retention & Expansion - Business & Investment Attraction
- Small Business & Entrepreneurship - Real Estate Positioning
- Workforce Profiling
• Goals
- One Voice, One Vision - Build the Brand, Boost the Image & Celebrate Wins
- Improve Existing Business & Workforce Relationships
- Establish New Relationships & Reach Decision Makers
- Create Value-Added Data & Tools
Collaborate Communicate Connect
General Overview: Status Assessment
Then (2008-2009) Now (2010-2018)
Fractured (local) Politics & Leadership Alignment, Vision & Collaboration
Questionable Confidence Optimism
Plummeting Economic Indicators Consistent Momentum, Stability
Negative Business Climate & Market Perceptions
Improving Brand Equity
Lean / Limited ED Investments Improving Project Flow, Diversity & Outcomes
Non-Existence, Limited or Ineffective Tools
Creative, Value-Added Resources
Ambitious Ideas, Uncharted Waters Right-Sized, Realistic Expectations
Trends & Observations
• Employment & Industry Sectors
• Gross Domestic Product
• Income & Wages
• Sales & Use Tax Collections
• Tourism Expenditures
• Property Values & Segment Highlights
• Economic Development Pipeline
• Dashboard Summary
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice.
Unemployment
Source: WI Department of Workforce Development
3.2%
12.5%
Employment by Industry
Source: Bureau of Labor Statistics, Quarterly Census of Employment & Wages
2008 2010 2012 2014 2016
Industry U.S. WI RC U.S. WI RC U.S. WI RC U.S. WI RC U.S. WI RC
Natural Resources &
Mining 1.4 0.9 0.7 1.4 0.9 0.8 1.5 1.0 0.8 1.5 1.0 0.9 1.3 1.1 1.0
Construction 5.0 4.5 4.3 4.1 3.6 4.1 4.0 3.5 3.9 4.3 3.7 4.0 4.7 3.9 4.3
Manufacturing 10.0 17.8 19.0 9.0 16.3 13.8 9.1 16.9 15.0 8.9 16.7 15.0 8.7 16.5 15.0
Trade, Transportation
& Utilities 20.4 20.0 24.1 20.2 19.7 25.2 20.1 19.5 24.3 20.0 19.4 24.1 19.9 19.5 24.3
Information 2.3 1.9 1.8 2.2 1.8 1.9 2.1 1.8 1.9 2.1 1.8 2.7 2.1 1.8 2.4
Financial Activities 6.0 5.8 2.8 5.9 5.8 3.0 5.8 5.6 2.9 5.7 5.5 2.7 5.7 5.3 2.7
Professional &
Business Services 13.3 10.2 7.3 13.2 10.3 7.4 13.7 10.8 7.8 14.1 11.1 9.0 14.2 11.4 9.2
Education & Health
Services 21.9 21.0 22.1 23.6 22.7 25.0 23.4 22.3 25.0 23.4 22.2 23.9 23.7 22.6 23.7
Leisure & Hospitality 10.3 9.7 9.7 10.5 9.9 10.2 10.8 9.9 10.4 11.1 9.9 10.2 11.2 10.0 10.3
Other Services 3.4 3.1 2.9 3.4 3.3 3.0 3.5 3.3 2.8 3.1 3.0 2.6 3.1 3.0 2.6
Public Administration 5.5 5.1 5.1 5.9 5.4 5.8 5.5 5.2 5.3 5.3 5.0 5.1 5.2 4.9 4.7
Unclassified 0.2 0.2 0.0 0.1 0.3 0.0 0.1 0.4 0.0 0.2 0.8 0.0 0.2 0.2 0.0
Percent of Employment
Job Postings
Source: SW Workforce Development Board, WANTED Analytics & EMSI
Approx. 60% of Openings are
from Rock County
Gross Domestic Product
Source: Bureau of Economic Analysis, U.S. Department of Commerce
Top 25 MSA in U.S.
GDP (2012-2013 )
$5.1 Billion
$6.6 Billion
Bill
ion
s o
f D
olla
rs
Income
Source: Bureau of Economic Analysis
$0
$10,000
$20,000
$30,000
$40,000
$50,000
Per Capita Personal Income: 2001 - 2017
Wisconsin United States Rock, WI
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
2001
Rock $27,441
WI $30,852
US $31,581
2008
Rock $33,638
WI $38,914
US $40,904
2017
Rock $42,406
WI $48,941
US $51,640
Wages
Source: Bureau of Labor Statistics, Quarterly Census of Employment & Wages
Recognized by Milken Institute as a Top Performing City for Job & Wage Growth
Wages
Source: Bureau of Labor Statistics, Quarterly Census of Employment & Wages
Sales & Use Tax Collections
Source: WI Department of Revenue
April –Dec.
$10.3 MM
$13.2 MM
Tourism Expenditures
Source: WI Department of Tourism
$-
$50.0
$100.0
$150.0
$200.0
$250.0
2010 2011 2012 2013 2014 2015 2016 2017
Mil
lio
ns
of
Do
lla
rs
Rock County Annual Tourism Expenditures
$159.4 MM
$244.7 MM
Property Values
Source: WI Department of Revenue
$8,000
$8,400
$8,800
$9,200
$9,600
$10,000
$10,400
$10,800
$11,200
$11,600
$12,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Bill
ion
s o
f D
olla
rs
Rock County Equalized Property Values
$10.7 Billion
$11.5 Billion
Residential Permits
Source: McGraw Hill Construction Report
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Nu
mb
er
of
Pe
rmit
s
Rock County Single-Family Permits
230238
Residential Price Points
Source: South Central WI MLS Corporation
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
ASP $138,112
MSF $129,000
ASP $171,176
MSF $158,500
Foreclosures & Bankruptcies
Source: Rock County Clerk of Courts; U.S. District Court, WI, Western Division
Development Pipeline
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice. The time period represented by these figures is YR 2010 through YR 2018
0
5
10
15
20
25
30
35
Broker / Consultant Company WEDC / Partner
Number of Projects by Source & Year
2010 2011 2012 2013 2014 2015 2016 2017 2018
AVG Project Size
128,375 SF
98 Jobs
$19.2 MM CapEx
Development Pipeline
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice. The time period represented by these figures is YR 2010 through YR 2018
2010 2011 2012 2013 2014 2015 2016 2017 2018
Just the Numbers (2010-2018)
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change
without notice. The time period represented by these figures is YR 2010 through YR 2018
• 130+ Private Sector Development Projects
• $2.13+ Billion in new Capital Investment
• 5,415+ new Jobs Created
• 5.71 Million SF Constructed
• 3.87 Million SF Leased or Sold
A Sampling of Project Announcements
This information was collected from primary and secondary data sources deemed reliable. Several companies were responsible for multiple projects; therefore, their
logos are only displayed once.
4
Goal Application / Translation
Assessment Status
One Vision, One Voice Cooperate & Collaborate
Build the Brand, Boost the Image & Celebrate the Wins
Redefine & Shift the Message
Improve Business & Workforce Relationships
Connect & Communicate
Establish New Relationships & Reach Decision Makers
Contact & Project Diversity
Create Value-AddedData & Tools
Enhance ED Program & Service Portfolio
Building & Keeping Momentum
Questions / Comments
• Additional Information
- ED Plan/Updates www.RockCounty5.com
- Data www.RockCountyAlliance.com
- Relocation www.ConsiderRockCounty.com
- Tourism www.RockCounty.org
- Workforce www.JobsInRockCounty.com
www.InspireRockCounty.org
51 South Main StreetJanesville, WI 53545P.608.757.5598RockCountyAlliance.com
This information was collected from primary and secondary data sources deemed reliable. Please note this information is subject to change without notice.