2018 – 2019 PRE-APPROVED MARKETING MATERIALS

Whether you’re a seasoned vet or a first-time agent, the Agent Pipeline Marketing Catalog is your go-to resource. Your one-stop shop for growing and supporting your insurance business.

You can select a wide variety of options for product lines including Medicare health plans, ACA health plans, supplemental & life insurance business.

The world of health care is complex. We’ve got marketing tools that can help explain to your prospects all of their options. And we have compliant pre-approved pieces to help you sell your business!

We have created a catalog dedicated to providing our agents with a variety of materials, including but not limited to letters, postcards, posters, brochures, scripts, social media posts, signs, banners, and other compliant advertising templates.

As you know, any Medicare Advantage marketing material that is an advertisement must follow the Center for Medicare & Medicaid Services (CMS) Medicare Marketing Guidelines. To ensure you remain compliant, we have created many Medicare specific materials with the required disclaimers. You will also find ACA, supplemental, and life pieces ready for customization.

If you have something in mind and do not see it available in our catalog, please submit your ideas to complianceboard@agentpipeline.com. Our Compliance Board will work alongside the Marketing Team to design a compliant piece and submit for approval on your behalf. Please keep in mind, turnaround times vary by the date of submission.

If you choose to create your own marketing piece for approval, please refer to some helpful tips & tricks on the next page.

Branded vs. Generic Marketing Materials

Branded material – marketing material that contains carrier and/or product information (e.g., plan name or logo, costs or benefits). Must be approved by the carrier and typically CMS.

Non-branded or Generic material – self-created materials that are free of any plan or product information, brands or carrier logos. Does not need to be approved by CMS, but must comply with CMS guidelines.

Note: Medicare Advantage Insurance and Medicare Part D Prescription Drug Plans carriers may allow use of their logo in certain circumstances such as websites, but agents must receive approval from a carrier. You may send your piece for review, along with the list of carrier, and we will provide submission instructions to you.

Requirements on Marketing Materials

• Disclaimer: “This is an advertisement.” (required for all mailers; must be on the front of the envelope or postcard)

• Disclaimer: “Calling the number above will connect you with a licensed insurance/sales agent.” (anytime a phone number is listed)

• Disclaimer: “By providing the information above, I give permission for a licensed sales agent to contact me by phone or email to discuss Medicare Advantage Plans, Medicare Part D Prescription Drug Plans, and/or Medicare Supplement Insurance Plans.” (business-reply cards, or a request for permission to contact)

• Font size: All text must be in a minimum of 12 pt. font size, Times New Roman or equivalent, and is required on all documents with the exclusion of business cards.

Prohibited Marketing Content

CMS prohibits the use of language that implies or may lead consumers to believe than an individual works for os is otherwise connected with Medicare, Social Security, or any other government Programs. For example, it is non-compliant to refer to yourself as a “Medicare Specialist” or “Medicare Advisor.”

Government symbol use is also strictly prohibited. Consumer facing materials cannot mimic or resemble a CMS or government agency design. (e.g., American flag, eagle, or Medicare ID card sample)

You should also not use the word “senior” but instead use “Medicare beneficiary” or “Medicare eligible.” Using the word “senior” excludes those under age 65 on a disability.

MMGs also prohibit the use of absolute statements like “best plan” or “all carriers.”

Websites & Social Media

Websites and social media are held to the same regulations as traditional marketing materials. CMS Medicare Marketing Guidelines apply, as well as carrier rules. All website and social media pages should be kept generic, should not post any plan or benefit information and should not use any carrier logo without prior approval.

Electronic business reply cards (commonly known as lead generation forms) must adhere to the same regulations as traditional business reply cards. Agents are required to report any third-party marketing or enrollment websites that include Medicare lead generation to carriers. Please submit your website information by clicking here.

On social media, agents must clearly identify they are a licensed insurance agent and have the necessary disclaimers with any post. Agents can list the name and address of their business and indicate the type of product offered.

There are a few other limitations for social media in regards to unsolicited contact. For example, CMS guidelines state that if an individual comments, likes, or follows on social, this does not constitute agreement to receive any communications. Thus, a consumer liking or commenting on an agent’s Facebook page does not give the agent permission to contact. Also, agents must not reach out to prospects with an advertisement through Facebook messaging.

Agents are required to report all social media pages, you may submit your social media page or website to our Compliance Board by emailing complianceboard@agentpipeline.com.

Business Card Tips

1. If you are using carrier names or logos, you must obtain prior approval from the carrier. We can submit that request on your behalf.

2. Identify yourself as an insurance agent or independent insurance agent.

3. Do not give the impression you are part of the federal government or state government.

4. Medicare Marketing Guidelines do not apply if using business cards in the traditional sense. However, if you post your business card like an ad in the newspaper or use it as a marketing piece, then the guidelines will apply. The business card must not be attached (stapled or paper-clipped) to any CMS approved marketing piece or enrollment form. However, it can be included in the envelope.

5. In the state of California, you will need your licensed number on your business card.

Audience: General – Medicare EligibleMaterial Type: Social MediaOptions Available: Grey, Blue, Green, Orange for A, B, and CItem #MSM0001 (A), #MSM0002 (B), #MSM0003 (C)

Audience: Turning 65 Medicare EligibleMaterial Type: PostcardOptions Available: Orange (as shown above)Item #MPC0001

A B C

Audience: General – Medicare EligibleMaterial Type: Social MediaOptions: Green, Blue, OrangeItem #MSM0004

Audience: Turning 65 Medicare EligibleMaterial Type: Letter & EnvelopeEnvelop included with “This is an advertisement” disclaimerItem #MF0003

To order any materials shown, please click here.

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions Available: As shown aboveItem #MF0004

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, Letter, PosterOptions Available: 30 stock art, 5 colorsItem #MF0005

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions Available: Gray & NavyItem #MF0006

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions As shown aboveItem #MF0007

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions Available: As shown aboveItem #MF0008

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions Available: As shown aboveItem #MF0009

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions Available: As shown aboveItem #MF0010

Audience: Turning 65 Medicare EligibleMaterial Type: Flyer, PosterOptions As shown aboveItem #MF0011

Audience: Turning 65 Medicare EligibleMaterial Type: LetterOptions Available: As shown aboveItem #MF0012

Audience: Turning 65 Medicare EligibleMaterial Type: PostcardOptions Available: As shown aboveItem #MPC0002

Audience: Turning 65 Medicare EligibleMaterial Type: Social MediaOptions Available: As shownItem #MSM0001

To order any materials shown, please click here.

Audience: Turning 65 Medicare EligibleMaterial Type: PostcardOptions Available: As shown aboveItem #MPC0004

Audience: Turning 65 Medicare EligibleMaterial Type: PostcardOptions Available: As shown aboveItem #MPC0005

To order any materials shown, please click here.

Audience: Turning 65 Medicare EligibleMaterial Type: Social MediaOptions Available: As shown aboveItem #MSM0004

Audience: Turning 65 Medicare EligibleMaterial Type: LetterOptions Available: As shown aboveItem #MSM0004

To order any materials shown, please click here.

Audience: Turning 65 Medicare EligibleMaterial Type: Social MediaOptions Available: As shownItem #MSM0002

We will continue to add marketing materials to Agent Pipeline’s official Agent Marketing ProShop.

To browse our online catalog and complete your order of any materials shown, please click here.

If you experience any technical difficulties during the ordering process, please utilize the Live Chat feature available on our ProShop.

You can also call 844-462-9288 for questions on your order, or account information. Support Center Hours of Operation are Monday – Friday, 9am – 8pm (EST).

You can also watch “How-To Videos” for extra support. Click here to visit the ProShop Support Video Library.

If you have any other questions, please contact Agent Pipeline at 800-962-4693.