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International Journal of Business Management & Research EDITORIAL BOARD
Patron Editor-in-Chief
Dr. Zora Singh Dr. Payal Bassi Chancellor, Associate Director
Desh Bhagat University University School of Management
Desh Bhagat University
ASSOCIATE EDITORS
Dr. Rajni Saluja Mr. Rajinder Kumar Associate Professor, Assistant Professor
University School of Management, University School of Management
Desh Bhagat University Desh Bhagat University
ADIVSORY BOARD
Prof. (Dr.) R.K Uppal Prof. (Dr.)DeepakTandon Professor, Professor of Finance,
Department of Economics, Lal Bahadhur Institute of Management & Technology,
DAV College, Malout, Punjab New Delhi
Prof. (Dr.) BishnuPriya Mishra Prof. (Dr.) Pardeep Singh Walia Professor of Finance, Professor, Department of Commerce,
Uttkal University, Bhubaneswar, Post Graduate Government College for Girls,
Odisha Chandigarh
Prof. (Dr.) Navkiranjit Kaur Dhaliwal Professor, Department of Commerce,
Punjabi University, Patiala
Contents Page
1. Internet Based E-Banking Services and Bankers’ Perspective – An Indian
Experience
Rajinder Kumar Uppal 5
2. A Study of the Determinants of Foreign Direct Investment Inflows into
BRICS Economies
Payal Bassi & Rajni Saluja 20
3. Integrated Sustainable Business Model: A case of Bhutan Chamber of
Commerce and Industry
K. B. Singh,Namgay Dorji & Sangay Dorji 29
4. Assessing the Financial Efficiency in Indian Pharmaceutical Industry: An
Application of Data Envelopment Analysis
Jatin Goyal & Harpreet Kaur 47
5. A Study on the Impact of FII, FDI and GDs on GDP of India
Dr.R. Venkataraman & Thilak Venkatesan 63
6. A Comparative Study of Non-Performing Assets in Scheduled Commercial
Banks during Pre SARFAESI Period and Post SARFAESI Period
Munish Gupta & Naresh Malhotra 78
7. A Causal Relationship between Agricultural Production and Exports: An
Impact on Indian Economy
Waseem Ahmad Khan & Aditi Agrawal 91
8. Growth and Performance of the Education Sector and Economy in Haryana
Niyati Chaudhary 105
9. A Study of Businessman’s Perception towards Online Promotional Tools
Suman Kumari & Sonia 116
10. Recruitment and Selection Policies and Practices in Indian Commercial Banks
Simarpreet Kaur 126
11. Training and Development Practices in Private Sector Banks
Jaspreet Kaur & Payal Bassi 137
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 5
Internet Based E-Banking Services and Bankers’ Perspective
- An Indian Experience
Rajinder Kumar Uppal, Ph.D., D.Litt Head, Dept. of Economics, D.A.V. College, Malout (Punjab)
Abstract
The paper is an attempt to study the perceptions of bankers for internet based e-banking services
related with important issues like collaborative culture, training & development, knowledge
management. The perceptions of employees experienced in e-banking system are surveyed where the
study covers 60 employees of e-banks located in selected districts of Punjab during the first half of
July, 2017. The study concludes that there exists collaborative culture and employees are satisfied
with the working of e-channels and training programmes organized by e-banks, but not much satisfied
with the knowledge management and behavioural aspects of e-banking. The employees experienced
some frustration and a major problem of lack of knowledge of e-channels and their operating ways
while dealing with these channels, are the most prevalent ones.
Keywords: E-services in Banks, Policy Recommendations and Future Areas of Research
Introduction
The process of globalization has affected
each and every aspect of life where
technology has become the forerunner of
this dynamic change. In this changing
scenario, banking sector is no an
exception. Banking sector is passing
through a crucial transformation stage
where all vistas of working are changing at
a fast pace and technology is the most
dominating factor which helped the banks
to have a mix of knowledge with
innovative products/services to win the
competitive market. Prior to the electronic
era, the whole business was done manually
while only a little bit business was done
through computers, but now-days, every
transaction is made electronically through
various e-channels like, ATMs,
Credit/Debit Cards, Smart Cards, I-
Banking, M-Banking, Tele-Banking, EFTs
etc, which is also known as e-channels of
banks. These e-channels are becoming
more popular among the entire banks
world over where in India only foreign
banks, new private sector banks and a few
of public sector banks are fully
computerized and delivering services to
their customers electronically. Public
sector banks are also entering this e-age
banking but at very low speed.
Technology has enabled the banks to scale
borders, change strategic behaviour and
thus bring about new possibilities (Mittal
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 6
& Sanjay, 2007), It helped the banks to
improve their efficiency and save the time
& cost. Transactions through e-channels
cost much less to the banks than the
customers reaching the banks and doing
the transactions.
For customers, it offers 7 days X 24 hours
service irrespective to their locations.
Hence, it helps the banks to retain the
customers by providing better services.
But our public sector banks are still in race
to catch the new Information Technology.
In this respect, they are facing threat and
also motivation from new private sector
banks and foreign banks. The Information
Technology is not an option now, but it is
necessary even for their survival.
If computerization has today become a
byword in banking, its sustained growth is
wholly due to its role as an enabler in the
smooth and efficient conduct of a whole
gamut of banking practices (Shastri,2003).
Technology has played a significant role in
improving the efficiency of the financial
system in the recent years (Report on
Trend and Progress of Banking in India,
2005-06). Technology will play a catalyst
role in future (Nair, 2004). It will play a
critical role in the years to come by
providing better customer services (Uppal
& Kaur 2006). The several innovative
Information Technology based services
such as ATMs, EFT, anywhere anytime
banking, smart cards, net-banking etc are
no longer alien concepts to Indian banking
customers (Rangarajan, 2000). Indian
banking is fastly moving towards
Information Technology (Uppal & Kaur,
2007). The cost of the average payment
transactions on internet is minimum(Deva,
2007).
Whether the banks are public owned or
private is not the matter of concern, the
main thing is the success of every business
depends upon its employees. The
motivational aspects assume greater
significance in the present environment,
particularly in PSBs (Loganathan, 2006-
07). Now the working culture has been
changed totally i.e. from manual work to
computerized where the burden of paper
work and delivery time is reduced,
database management is improved with
lesser strain of work load. The employees
feel free to provide services through e-
channels and can spend their saved time on
other important activities. If the employees
are not satisfied from their job, working
conditions, work culture, management etc.
they can never make the customers
satisfied with better quality services. A big
question to be answered for all the banks is
how to manage human resources so that
optimum production in terms of best
services to customers can be get along
with the fulfillment of their individual
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 7
goals too. Apart from attracting new
customers, business organizations these
days realize the importance of retaining the
existence customers (Sudesh, 2007). There
is need to analyze the perceptions of bank
employees regarding their working
through e-channels in this new electronic
era. Some questions arisen from the above
discussion are:
1. Whether the bank employees are
satisfied by working through e-
channels or not and to what extent
they are satisfied or dis-satisfied?
2. Have they any problem in dealing
through e-channels, if so, what
type of problems they are facing
and how to solve these problems?
3. By working with which type of
banks either traditional or e-
banking, they are more satisfied?
In this paper, an attempt is made to
examine the perceptions of bank
employees dealing with internet based e-
banking services so that an analysis can be
made to find out the problems faced by
bank employees so that an appropriate
solution for their efficient performance can
be searched out.
Organization of the Paper
The whole paper is divided into six parts.
After brief introduction about the study,
section II review some studies related to
technology and banking sector. Section III
describes the objectives and methodology.
Section IV exhibits the results of the
survey. Section V suggests some policy
recommendations to make the e-banking
services efficient and popular among the
employees where last part concludes the
paper.
Review of Literature
In the past, some studies have been
conducted to study the impact of
information technology on banking sector,
these are:
Kumar, M. (2007) studied the impact of IT
on stock markets. The Information
Technology communication channels
provide universal connectivity and
ultimately it helps in increasing the
efficiency and productivity in all sectors of
the business.
Mittal, R.K. &Dhingra, S. (2007) studied
the role of technology in banking sector.
They analyzed investment scenario in
technology in Indian banks but this study
was related to the time period before the
Information Technology Act and at that
time technology in Indian banks was very
low. But both the researchers nicely
presented their views.
Padhy, K.C. (2007) studied the impact of
technology development in the banking
system and he also highlights the future of
banking sector. The core competencies
will provide comparative advantages.
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 8
T.M. Bhasin (2004) analyzed the e-
governance in Indian financial sector. The
paper concludes that e-governance has
paramount significance in transformation
of Indian financial sector.
Uppal, R.K. & Kaur, R. (2007) studied the
impact of Information Technology on
various parameters of bank performance
and concluded that Indian banking
industry is fastly moving towards IT. The
future of e-channels is very bright.
Uppal, R.K. (2006) studied the survival
factors of Public sector banks in the post
LPG era and Information Technology is
the major factor which affects the
efficiency of banks. The researcher
suggested new competitive strategies to
develop bank efficiency
Although abundant of literature is
available related to Information
Technology in banking, but a very few
studies are related to current data. The
present study is based on current data
related to e-channel of banks and it will be
an addition to the present literature in this
areas.
Objectives
To study and analyze satisfaction
level of bank employees working
through e-channels.
To study and examine the
effectiveness of culture, behaviour
and knowledge management etc.
To examine the problems faced by
the employees, if any, while
dealing with e-channels and to
suggests some measures to solve
these problems.
Methodology
This survey is conducted to examine the
perceptions of bank employees providing
e-banking services. The methodology
adopted for this study was based on
primary data collected through well-
defined and well-structured questionnaire.
The study was based on a sample of 60
employees working with e-channels and
having experience in dealing with
customers through e-channels. The survey
was conducted in the first half July, 2017
in different cities of Punjab as Ludhiana,
Bathinda, Jalandhar, Patiala and Sangrur.
A sample size of only 60 bank employees
taken due to shortage of time, finance and
the employees of only e-banks having
experience in dealing with e-channels were
surveyed for the study.
Data was analyzed with the help of
percentage method; ranking and weighted
average score (WAS) methods. The
respondents were asked to respond on a
five-point scale i.e. strongly agree, agree,
undecided, disagree, strongly disagree
regarding various statements. Weights of
2, 1, 0, -1, -2 were assigned to these scales
respectively for calculating the weighted
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 9
average score. On the other hand for the
purpose of ranking, the following step-by-
step methodology has been followed:
First Step: Firstly, in respect of each
aspect (Collaborative Culture, Training &
Development, Knowledge Management
etc.) the number of times a factor occupied
the 1st, 2
nd, …. Nth ranks were computed
in terms of frequency.
Second Step: Weights were assigned to
each rank in the descending order. For
example in collaborative culture aspect,
there were three factors with three ranks,
weightage pattern was as follows: 1st rank
was assigned with 3 weight, 2nd
rank with
2 weight and 3rd
rank with 1 weight.
Third Step: The sum of the above given
weights, for all the ranks, were calculated
which was denoted in the tables as total
score.
Fourth Step: Overall ranks were assigned
on the basis of total score values for each
factor calculated in the above step.
Limitation
The main limitation of the present study is
that a few bank employees were not
interested to properly fill up the
questionnaire either due to lack of time or
lesser interest.
Findings of the Study
(A) Socio-Economic Background of the
Respondents: From the survey, it is
evident that out of 60 respondents the
majority of the respondents i.e. 32 pc
were under the age of 26 years and 45
pc respondents were those having
income above 2 lakhs whereas 42 pc
have annual income between 1 to 2
lakhs. From 60 respondents, 82 pc
were male members where only 18 pc
were females that indicate the
women’s employment in banks is still
low. 58 pc were highly qualified with
master degrees where only 5 pc were
school pass outs. 42 pc of the
respondents have been employed in the
banks for less than 3 years where 40 pc
employed for more than 7 years at their
jobs. From total sample, 55 pc were
posted at manager level where 17 pc
were clerks. Overall, majority of the
respondents were well qualified males,
with rich experience and income.
Table:1 (a) Socio-Economic Background of the Respondents
Age Annual Income Educational Qualification
Range Responses %age Range
(Lakhs) Responses %age Range Responses %age
Less
than 26 19 32
Less
than 1 8 13
High
School 3 5
26 to
35 16 27 1 to 2 25 42
Bachelor
Degree 22 37
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 10
36 to
45 11 18
2 &
above 27 45
Master
Degree 35 58
Above
45 14 23
Doctorate
Degree 0 0
Source: Computed from Data Collected through Survey
Table: 1 (b)Socio-Economic Background of the Respondents
Job Duration Category of Job Range (Years) Responses Percentage Category Responses Percentage
Less than 3 25 42 Manager 33 55 3 to 4 6 10 Executives 17 28 5 to 6 5 3
Clerks 10 17 Above 6 24 40
Fig. 1 to Fig. 4 Shows Employees Profile
(B) Bankers’ Perspective regarding
Internet-based E-banking
Services
Table – 2 shows the responses
regarding collaborative culture aspect
of e-banking services where majority
of the respondents have opinion that e-
Age Variations
Less than 26
26 to 35
36 to 45
Above 45
Annual Income
1
2
3
4
Experince (In Years)
Less than 3
3 to 4
5 to 6
Above 6
Category of Job
1
2
3
4
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 11
banks helped to communicate
efficiency with peers as awarded with
first rank and on the five point likert
scale, the factors, enhanced the
collaborative culture and helped to
communicate with peers were
significantly contributing towards
collaborative culture in e-banks as
there WAS was above 1.
Table 2 Responses Regarding “Collaborative Culture Factor” in e-banks
E-banks have: Overall
Ranking SA A UD DA SDA WAS
(i) brought about group cohesiveness 3 22 23 4 10 1 0.92 (ii) enhanced the collaborative culture 2 17 33 7 3 0 1.07 (iii) helped to communicate efficiency with
peers 1 18 34 6 2 0 1.13
Source: Computed from Data Collected through Survey
Note: SA- Strongly Agree, A- Agree, UD- Undecided, DA- Disagree & SDA- Strongly Disagree
Table- 3 shows the responses regarding
behavioural factors where majority of the
respondents (24 respondents) out of 60
awarded the factor e-bank have helped to
do routine work more efficiently with first
rank where increase interest in work was at
second position. On the rating scale too,
the respondents were strongly agreed that
e-banks helped to do routine work more
efficiently as its WAS was above 1
whereas other factors were not much
significant as there WAS was below 1 that
means employees experienced as e-banks
haven’t reduced work stress, confusions
and they were not satisfied with their jobs
too.
Table 3 Reponses Regarding “Behavioural Factor” in e-banks
E-banks have: Overall
Ranking SA A UD DA SDA WAS
(i) helped in reducing work stress 4 24 23 1 8 4 0.92
(ii) helped in reducing chaos and
confusions 5 17 23 10 10 0 0.78
(iii) helped to do routine work more
efficiently 1 30 28 2 0 0 1.47
(iv) increased interest in work 2 14 33 8 4 1 0.92
(v) increased level of motivation 3 15 28 8 9 0 0.82
(vi) increased level of job satisfaction 6 17 28 4 8 3 0.80
Table 4 exhibits the responses regarding
Training & Development where all the
factors like training enhanced confidence,
help to work more efficiently etc. have got
WAS more than 1 hence, all were
contributing significantly in training and
development policies of e-banks.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 12
Table 4Responses Regarding “Training and Development Factor” in e-banks
E-banks have: Overall
Ranking SA A UD DA SDA WAS
(i) enhanced the skills 3 27 28 1 4 0 1.30 (ii) increased the confidence level through
training 1 27 28 1 4 0 1.30
(iii) increased effectiveness at job due to
training 2 36 20 2 2 0 1.50
(iv) organized training programmes to match
changing technical skills 4 17 33 9 1 0 1.10
(v) provided adequate training in handling e-
banks services 5 23 27 5 4 1 1.12
On the basis of ranking method, factor that
training enhanced the confidence was
awarded with first rank and increased
effectiveness at the job was awarded with
second rank. We may conclude that
employees were satisfied with the training
programmes organized by the e-banks to
improve their efficiency and confidence in
working.
Table 5 examines the responses regarding
Knowledge Management where majority
of the respondents were strongly agree
with the only statement that e-banks have
empowered with better access to
information as its WAS was above but
others were not having significant
contribution towards knowledge
management as their WAS was below 1.
On the basis of ranking too, the same
statement was awarded with first rank and
others like control over work, enhanced
creativity were at second and third
positions respectively. Hence, it is
concluded that knowledge management
was still not according to the desired level.
Table 5 Responses Regarding “Knowledge Management Factor” in e-banks
E-banks have: Overall
Ranking SA A
UD DA SDA WAS
(i) empowered with better access to
information 1 40 17 1 2 0 1.58
(ii) empowered with more control over
work 2 19 27 2 9 3 0.83
(iii) enhanced creativity 6 12 23 9 12 4 0.45
(iv) empowered to solve problems 5 14 27 4 10 5 0.58
(v) enhanced capacity to contribute in
research & development activities 4 9 37 13 0 1 0.88
(vi) increased involvement in decision –
making 3 14 30 4 8 4 0.70
(vii) magnified abilities to think and articulate
thoughts 7 7 31 9 5 8 0.40
Source: Computed from Data Collected through Survey
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 13
Table – 6 examines that to what extent the
respondents were satisfied with the ways
of working through e-channels. It is
evident that 36 out of 60 respondents were
satisfied where only 15 were highly
satisfied with the ways of working through
e-channels. Overall its WAS was above 1
i.e. 1.07 hence, it can be said that
employees were satisfied by working
through e-channels.
Table 6 Responses Regarding the Satisfaction Level among the Bank Employees Regarding
the Way of Working through e-channels
Highly
Satisfied Satisfied Undecided Dissatisfied
Highly
Dissatisfied WAS
15 36 7 2 0 1.07 Source: Computed from Data Collected through Survey
Table 7 examines that out of 60
respondents, 41 were agreed with the
statement that with the downsizing of
employees efficiency has increased but
overall, its WAS was below 1 and hence,
we can say that all the employees were not
experienced with that downsizing
increased the efficiency.
Table 7Responses regarding the statement, “There is a downsizing of employees due to the
emerging technology but efficiency in terms of productivity has increased.”
Strongly Agree Agree Undecided Disagree Strongly Disagree WAS 12 41 0 5 2 0.93
Source: Computed from Data Collected through Survey
Table 8 exhibits the responses regarding
various negative effects of e-banking
system. Only 32 pc of the total
respondents felt that there was no
frustration while dealing electronically but
others found that they get frustrated some
times. Majority of the respondents were in
favour that e-banks have increased their
work-efficiency whereas 32 pc feels little
strain due to e-banking system and 22 pc
experienced very much strain.
Table 8 Responses Regarding the Negative Effects of e-channels
Effects of e-channels Very
Much Some
What A
Little Very
Little Not at
all (i) frustration in getting work done
electronically 7
(11.67) 12
(20.00) 8
(13.33) 14
(23.33) 19
(31.67) (ii) increased work efficiency but reduced
personal efficiency 15
(25.00) 13
(21.67) 14
(23.33) 11
(18.33) 7
(11.67) (iii) strain, if any, due to e-banking as
compared to manual banking 13
(21.67) 10
(16.67) 10
(16.67) 19
(31.67) 8
(13.33) Source: Computed from Data Collected through Survey
Table 9 tested the responses for problems
faced by the respondents while dealing
with customers electronically. It is evident
that only three problems were the most
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 14
dominating problems as there WAS is
above 1 these were illiteracy, increasing
expectations of the customers and lack of
knowledge regarding how to use/operate
various e-channels, while others like lack
of trust and problem of security etc. were
not much important in the opinion of
majority of the respondents.
Table 9Responses Regarding the Problems Face by the Employees while dealing through e-
channels
Problems SA A UD DA SDA WAS (i) illiteracy 32 20 4 4 0 1.33 (ii) increasing expectations of customers 19 36 3 2 0 1.20 (iii) lack of trust 8 33 7 11 1 0.60
(iv) lack of knowledge regarding how to
use/operate 30 26 3 1 0 1.42
(v) problem of security 24 20 6 7 3 0.83 (vi) resist to change 13 30 9 7 1 0.78 (vii) unawareness among the customers 26 25 4 3 2 0.12
Source: Computed from Data Collected through Survey
Table 10 examines that how many
problems the respondents face when they
work through e-channels. It is evident that
50 pc of the respondents experienced that
the problem of lack of knowledge about
these channels was interrupting the work
to a large extent while 35 pc experienced
its effect to some extent. Lack of proper
training was also affecting the work very
much in the opinion of 43 pc respondents,
and they experienced that this problem was
a major obstacle and obsolete technology
etc. were the other ones affecting the
working of bank employees negatively.
Table 10Response-s Regarding the Difficulties Faced by the Employees to Work with e-channels
Difficulties Very Much Some What A Little Very Little Not at all
(i) Lack of knowledge 30
(50.00) 21
(35.00) 4
(6.67) 4
(6.67) 1
(1.67) (ii) lack of proper
training 26
(43.33) 24
(40.00) 5
(8.33) 3
(5.00) 2
(3.33) (iii) obsolete technology 14
(23.33) 25
(41.67) 9
(15.00) 6
(10.00) 6
(10.00) (iv) technology up
gradation 13
(21.67) 27
(45.00) 15
(25.00) 4
(6.67) 1
(1.67) (v) technical bottlenecks 20
(33.33) 23
(38.33) 11
(18.33) 4
(6.67) 2
(3.33) Note: Values in the parenthesis show percentage of responses
Glaring Issues
1. Behavioural aspect towards e-
banking is not developed to the
desired extent.
2. Knowledge management is also not
developed properly.
3. Frustration and strain is still
prevalent among the employees
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 15
due to technical faults or poor
network etc.
4. E-channels are less popular mainly
because of problems of illiteracy,
increasing expectations of
customers, lack of security and
knowledge, lack of proper training
etc.
Policy Recommendations
E-banking is a major issue for all the banks
especially in the current transformation
era. Therefore, special care is needed to
manage these services efficiently to make
the bank employees satisfied with the
working conditions, culture etc. so that
they can further provide best services to
the valuable customers. As we all know
that satisfied customer is an asset for the
banks and the whole prestige of an
organization is attached with the working
of employees in a manner that how they
make their customers delighted. Due to e-
banking system, work culture is totally
changed and there are some problems due
to which employees feel uncomfortable to
work electronically. Hence, there is a need
to solve these problems with effective
implementation of some practical
strategies to make e-banking more popular
and friendly among the employees. In this
context, below some suggestions are given
in the light of deficiencies experienced
during this survey.
Teamwork is a need of the hour, so
create collaborative culture for
work by motivating the employees
to work together. For this purpose,
organize the people in different
task groups with specified targets
and time period, it will definitely
result in collaborative work culture
and help in timely achievement of
the desired goals.
Effective training especially on the
job, should be given to all the
employees engaged in e-banking
system and are in need to work
efficiently so that their stress and
confusions can be eliminated.
To access training needs, it will be
more effective to fix meeting for
every last day of the month to
listen their problems, confusions. It
will help to eliminate their
frustration due to some difficulties
and technical problems occurred
during their working hours.
Research and development is an
important task to grow and lead in
today’s competitive market. So
every bank should establish
separate department by involving
all the employees with creative
brains and by welcoming their
suggestions to motivate them,
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 16
which will help to provide
innovative services to the
customers.
Make all the employees up to date
by providing entire current
information for any aspect of
banking services and products to
develop knowledge management
concept.
As downsizing have negative and
wrong concept in the minds of
employees, make it clear and
implement in renewed ways and
effectively, so that productivity
cannot be affected negatively.
From the survey it is observed that
the problem of lack of knowledge
regarding new channels and how to
operate and use these channels is a
major bottleneck in the way of
progress of e-banking channels. So
firstly trained the employees about
each and every new concept of e-
banking system only then they can
provide right information to the
customers to make them aware
about these e-channels. Customers
prefer to know anything better on
the counter, so arrange demo for
how to use e-channels at the
counter rather through
advertisements in newspapers and
television etc. More particularly,
separate cell should be established
for the queries of the customers,
which will be more helpful for
awareness about this new system
among the masses.
Every bank should establish
separate HRD department, which
can control all the aspects/issues,
related to human resources. It is
necessary, because now it has
become a continuous and full time
process to create, develop and then
maintain the human resources in a
way to make them more efficient
and adaptable to the changing
environment.
Future Areas of Research
1. Comprehensive study is required to
know the employee’s satisfaction
level in the e-banking working
environment as compared to that of
traditional banking at bank group
level and at individual bank level.
2. Comparative study to examine the
perceptions of employees of e-
banks in rural areas as compared to
that of urban areas especially the
problems they generally face while
working through computers and
proving customer services
electronically.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 17
3. In-depth survey of the e-banking
related all aspects adopted by the
various banks and to what extent
these are efficient.
Conclusion
From the survey, it is concluded that
although the employees are satisfied with
the working of e-channels, but still they
are facing some problems. To make the
employees more efficient and getting their
services to the desired goals, it is necessary
to make them satisfied with their jobs by
providing proper training, friendly work
environment, collaborative culture and up
to date knowledge about all customer’s
demands/queries. e-banking is at infant
stage in Indian banking industry but have
enveloped the whole banking industry into
a single net. Hence, there is a need to
improve and make some effective and
practical efforts to bring the banks out of
the wood.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 20
A Study of the Determinants of Foreign Direct Investment Inflows into
BRICS Economies
Payal Bassi* Rajni Saluja** *Associate Director, University School of Management, Desh Bhagat University, MandiGobindgarh
**Associate Professor, University School of Management, Desh Bhagat University,
MandiGobindgarh
Abstract Foreign Direct Investment has become sine-quo-non for the economic development of both developed
and developing countries. FDI is defined as a non-debt financial capital. FDI is also described as
“investment into the business of a country by a company in another country”. The BRICS economies
have been identified as some of the fastest growing countries and the engines of the global recovery
process which underscores the changed role of these economies. BRICS have the potential to evolve
into a powerful economic bloc. This study intends to evaluate the trends and patterns of FDI Inflows
into BRICS. The relationship between FDI Inflows and its selected determinants are examined. The
study is based on secondary time series data collected for ten years ranging from FY 2005-06 to FY
2014-15. GDP, Financial Position, Exchange rate, Trade openness etc. are the variables taken as the
determinants of FDI Inflows. Data is analyzed by using correlation analysis, linear regression analysis
and compounded annual growth rate. Significant relationship is found between selected variables and
FDI Inflows and these variables are positively correlated. Equations were formulated using the
regression analysis and they were found to be good fit to predict the FDI Inflows. Policy makers
should make concerted efforts to improve these variables under study which will result in increased
foreign capital inflow.
Keywords: FDI Inflows, Determinants, BRICS Economies
1. Introduction
Foreign Direct Investment has become
sine-quo-non for the economic
development of both developed and
developing countries. FDI is defined as a
non-debt financial capital. FDI is also
described as “investment into the business
of a country by a company in another
country”. FDI has proven to be an ‘engine
of growth’ of a country in the modern era.
FDI is a key element in this rapidly
evolving international globalization. FDI
provides a means for creating direct, stable
and long-lasting links between economies.
The present study aims to study the trends
and patterns of FDI Inflows into BRICS
economies and examine the determinants
of FDI flows.
1.1 Determinants of FDI
The determinant varies from one
country to another due their
unique characteristics and
opportunities for potential
investors. In specific determinants
of FDI in India are as:
StablePolicies: India stable
economic and socio policies have
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 21
attracted investors across border.
Investors prefer countries with
stable economic policies. If
government makes changes in
policies which will have effect on
the business,the business requires
a lot of funds to be deployed and
any change in policy against the
investor will have a negative
effect.
EconomicFactors: Different
economic factors encourage
inward FDI. These include
interest loans, tax breaks, grants,
subsidies and removal of
restrictions and limitation. The
government of India has given
many tax exemption and
subsidies to foreign investors who
would help in developing the
economy.
Cheap Labour: There is
abundant labour available in India
in terms of skilled and unskilled
human resources. Foreign
investors will take advantage of
difference in cost of labour as we
have cheap and skilled labours.
For example foreign firms have
invested in BPO’ in India which
required skilled labour and we
have been providing the same.
Basic Infrastructure: India
though is a developing country, it
has developed special economic
zones where there have focused
to build required infrastructure
such as roads, effective
transportation and registered
carrier departure worldwide,
Information and communication
network / technology, powers,
financial institutions and legal
system and other basic amenities
which are must for success of
business. A sound legal system
and modern infrastructure
supporting an efficient
distribution of goods and services
in host country.
Unexplored Markets: In India,
there is large scope for investors
because there is a large section of
markets have not explored or
unutilized. In India, there is
enormous potential customer
market with large middle class
income group who would be
target group for new markets. For
example BPO was one sector
where investors had large scope
exploring markets where service
was provided with just a call,
with almost customer satisfaction.
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Availability of Natural
Resources: As we know that
India has large volume of natural
resources such as coal, iron ore,
natural gas etc. If natural
resources are available, they can
be used in production process or
for extraction of mines by foreign
investors.
2.0 Concept of BRICS
The acronym was coined by Jim O’
Neil in a 2001 paper entitled, ‘Building
Better Global Economic BRICS’.
BRICS originally BRIC before the
inclusion of South Africa in 2010 is the
title of an association of emerging
national economies: Brazil, Russia,
India, China and South Africa. With
the exception of Russia, the BRICS
members are all developing
industrialized countries but they are
distinguished by their fast growing
economies and significant influence on
regional and economic affairs.
Table 2.1: General Profile of BRICS Nations
Profile/Country Brazil Russia India China South
Africa
Area of territory
(1000 sq km.)
8516 17125 3287 9600 1221
Capital city Brasilla Moscow New Delhi Beijing Pretoria
Mid-Year Population
(Million persons)
204 146 1254 1371 55
Population Density
(Persons per sq. km.)
24.0 8.6 396 143 44.2
National Currency Real- R$ Rouble- Rub Rupee- INR Renminbi- RMB Rand-ZAR
Source: BRICS Joint Statistical Publication, 2016
Table 2.1 highlights general
information of BRICS countries.
Population density is highest in India
that is 396 persons per sq. km.
Table 2.2: Economic & Social Indicators of BRICS Nations
Indicators/Country Brazil Russia India China South Africa
Population (Mid-Year)Million Persons 204 146 1254 1371 55.0
Male Population (%) 49.4 46.3 51.8 51.2 26.9
Female Population (%) 50.6 53.7 48.2 48.8 28.1
Labour Force share (%) 66.5 52.5 39.5 56.3 38.4
Unemployment Rate (%) 6.9 5.6 2.2 4.1 25.3
GDP (at current prices)Billion US$ 1772 1332 2035 11006 313
Per capita GDP
(at current prices/US$)
8668 9098 1586 8027 6483
Source: BRICS Joint Statistical Publication, 2016
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Table 2.2 indicates Economic and
Social Indicators of BRICS Nations.
Female population is less as compared
to male population in India and China
that is 48.2 percent and 48.8 percent
respectively. It is opposite in case of
Brazil, Russia and South Africa.
Unemployment rate is lowest in India
that is 2.2 percent and highest in
Russia that is 25.3 percent. Per capita
GDP at current prices in terms of US$
is lowest in India that is 1586 as
compared to other BRICS economies.
3.0 Objectives of the Study
To study the trend and pattern of
Foreign Direct Investment Inflows
into BRICS Nations
To examine the influence of Gross
Domestic Product (GDP) , Trade
Openness (TO), Share of External
Debt as percentage of GDP
(EXDGDP), Annual Average
Exchange rate (EXR), Foreign
Exchange Reserves as percentage
of GDP (RESGDP)
4.0 Research Hypothesis
To fulfil the objectives of this study the
following hypothesis have been set:
H01: There is no significant relationship
between FDI Inflows and its determinants
in terms of proxy variables (Gross
Domestic Product, Trade Openness, Share
of External Debt, Annual Average
Exchange rate, Foreign Exchange
Reserves as percentage of GDP) in BRICS
Nations
H11: There is significant relationship
between FDI Inflows and its determinants
in terms of proxy variables (Gross
Domestic Product, Trade Openness, Share
of External Debt, Annual Average
Exchange rate, Foreign Exchange
Reserves as percentage of GDP) in BRICS
Nations.
5.0 Research Methodology
5.1 Research Design:The study is
descriptive and analytical as it aims to
study the relationship between the selected
variables and FDI Inflows in BRICS.
5.2 Sources of Data: The data for this
study has been collected from various
secondary sources like BRICS Joint
Statistical Publication, World
Development Indicators Report and other
online publications. National and
International Journals related to Foreign
Direct Investment and BRICS has also
been referred to.
5.3 Statistical tools used:Descriptive
Statistics, Simple Growth Rate, Compound
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Annual Growth Rate, Correlation
Analysis, Regression Analysis
5.4 Period of the Study:The study is
conducted for a period of ten financial
years starting from 2005-2006 to 2015-
2016.
5.5 Variables used in the study:
Gross Domestic Product
(GDP)
Trade Openness (TO)
Annual Average Exchange
Rate (EXR)
Share of External Debt as
percentage of GDP (EXDGDP)
Foreign Exchange Reserves
as percentage of GDP (RESGDP)
6.1: FDI Inflows in BRICS Nations
Table 6.1: FDI Inflows in BRICS Nations
(Million US$)
Year/Natio
n
Brazil Russia India China South Africa
Value GR Value GR Value GR Value GR Value GR
2006
19418 - - - 22826 - 63021 - 312 -
2007
44579 1.2
9
55874 - 34843 0.5
3
74768 0.1
9
6530 19.
9
2008
50716 0.1
3
74783 0.3
4
41873 0.2
0
92395 0.2
4
9220 0.4
1
2009
31481 -
0.3
7
36583 -
0.5
1
37745 -
0.0
9
90033 -
0.0
3
7535 -
0.1
8
2010
88452 1.8
0
43168 0.1
8
34847 -
0.0
8
105735 0.1
7
3635 -
0.5
2
2011
10158 -
0.8
8
55084 0,2
7
46556 0.3
4
116011 0.0
9
4248 0.1
7
2012
86607 7.5
3
50588 -
0.0
8
34298 -
0.2
6
111716 -
0.0
4
4559 0.0
7
2013
69181 -
0.2
0
69219 0.3
7
36046 0.0
5
117586 0.0
5
8304 0.8
2
2014
96895 0.4
0
22891 -
0.6
7
45148 0.2
5
119562 0.0
2
5775 -
0.3
0
2015
75075 -
0.2
3
- - 55457 0.2
2
126267 0.0
6
1774 -
0.6
9
Mean
57256.2 51023.7
5
38963.
9
101709.
4
5189.2
SD
28954.1
2
15801.3
8
8381.5
4
19850.5
9
2697.0
8
CV
0.506 0.310 0.215 0.195 0.520
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CAGR 14.48 -8.54 9.28 7.20 18.98 Source: Calculated values
6 Analysis & Interpretation
From the table 6.1, it is seen that there is
no particular pattern found in FDI Inflows.
There is a mixed trend in FDI Inflows.
Compound Annual Growth Rate is
calculated to be 14.48 percent for Brazil,
9.28 percent for India, 7.20 percent for
China, 18.98 percent for South Africa for
the period under study. This means the
FDI inflows have increased on an average
of 14.48 percent, 9.28 percent. 7.20
percent, 18.98 percent year after year for
ten years respectively for these nations.
The compound annual growth rate is
negative in case of Russia that is – 8.54
percent indicating negative increase in FDI
Inflows over a period of ten years.
6.2: To examine the influence of Gross
Domestic Product (GDP), Trade
Openness (TO), Share of External Debt
as percentage of GDP (EXDGDP),
Annual Average Exchange Rate (EXR),
Foreign Exchange Reserves as
percentage of GDP (RESGDP)
Table 6.2.1 shows correlation coefficients
of FDI and its determinants for BRICS
Nations. In case of Brazil there is moderate
relationship between FDI and GDP, FDI
and RESGDP.
6.2.1: Correlation Analysis: For the purpose of testing hypothesis, correlation analysis has been used.
Table 6.2.1: Correlation Coefficients of FDI and its Determinants for BRICS Nations
Determinants/
Nations
Brazil Russia India China South Africa
FDI P
value
FDI P
value
FDI P
value
FDI P
value
FDI P
value
GDP
.743 .014 -
.238
.570 .679 .031 .948 .000 -
0.15
.967
TO
-
.008
.982 .687 .060 .165 .671 -
.331
.385 .109 .765
EXR
.202 .577 -
.641
.087 .528 .117 -
.938
.000 -
.100
.783
EXGDP
-
.119
.744 -
.554
.155 .599 .067 .129 .722 .278 .468
RESGDP
.653 .041 .297 .475 -
.208
.563 .238 .508 .268 .454
Source: Calculated Values
6.2.2 Regression Analysis: To further verify the relationship and to predict the FDI Inflows,
regression analysis has been used.
Table 6.2.2 (a): Regression Equations of FDI and its Determinants for BRICS Nations (Brazil,
Russia & India)
Nation Brazil Russia India
Dependent
Variable/
Equation R
Square
Equation R
Square
Equation R
Square
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 26
Independent
Variable
FDI -3520.115+52.392
(GDP)
.552 64169.046-
13.682
(GDP)
.057 23192.237+120
(GDP)
.460
FDI 67875.640-4.184
(TO)
.000 -15578.912
+ 70.672
(TO)
.472 36478.464 +
101.781 (TO)
.000
FDI 46981.381+.8649.473
(EXR)
.041 88524.844-
1126.582
(EXR)
.411 8011.109
+622.667 (EXR)
.279
FDI 87189.347-1512.937
(EXDGDP)
.014 120670.565-
2049.943
(EXDGDP)
.307 -
1761.291+2040.30
(EXDGDP)
.359
FDI -31190.125 + 4.745
(RESGDP)
.427 54152.970-
.027
(RESGDP)
.096 45873.554-
30.831(RESGDP)
0.43
Source: Calculated Values
Table 6.2.2 (b): Regression Equations of FDI and its Determinants for BRICS Nations (China &
South Africa)
Nation China South Africa
Dependent
Variable/
Independent
Variable
Equation R
Square
Equation R
Square
FDI 46486.001+8.404(GDP)
.899 5362.804- 8.26 (GDP) .000
FDI 223877.658-235.857(TO)
.232 4027.079+ 1.129 (TO) .006
FDI 341949.500-36072.087(EXR)
.880 6110.699- 100.85
(EXR)
.010
FDI 91433.829+970.309
(EXDGDP)
.057 1872.779+ 121.265
(EXDGDP)
.077
FDI 60350.009+.997(RESGDP)
.017 -2073.95 +.359
(RESGDP)
.072
Source: Calculated Values
Regression Equations evolved in table
6.2.2 (a) and table 6.2.2 (b) are of good fit
and the R square values seems to be
significant in explaining the variations in
the dependent variable FDI. Using the
above equations, FDI Inflows can be
predicted with the help of independent
variables.
6.2.3: Multiple Regression Analysis: To get multiple regression equation of FDI and its
determinants for BRICS Nations
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 27
Table 6.2.3: Multiple Regression Equation of FDI and its Determinants for BRICS Nations
Dependent
Variable/Nation/
Independent Variable
Equation R
Square
FDI (Brazil) -270745.387+78.464 (GDP)+ 341.159 (TO)- 18576.522 (EXR)
+ 7535.639 (EXDGDP) + 2.256 (RESGDP)
.866
FDI (Russia) -132661.850+ 87.052 (GDP) + 124.219 (TO)- 2001.024 (EXR)
+ 1388.176 (EXDGDP) + .021 (RESGDP)
.917
FDI (India) -185688.25 +197 (GDP) +12117.008 (TO) + 2541.829 (EXR) –
1668.513 (EXDGDP) +133.486 (RESGDP)
.962
FDI (China) 234381.279 + 4.648 (GDP) – 24.315 (TO) – 19484.513 (EXR)
– 767.161(EXDGDP) -.307 (RESGDP)
.966
FDI (South Africa) -69923.638- 163.858 (GDP)- 6.006 (TO) + 4275.275 (EXR) +
544.802 (EXDGDP) + 3.008 (RESGDP)
.841
Source: Calculated Values
Table 6.2.3 shows multiple regression
equations for FDI & its determinants for
BRICS Nations. The value of R Square in
case of Brazil is .866 which means that
independent variables GDP, TO, EXR,
EXDGDP, RESGDP can explain 86.6
percent of the variations in the dependent
variable which is FDI Inflows. From the
given equation, FDI Inflows can be
predicted with the help of GDP, TO, EXR,
EXDGDP, RESGDP. In case of Russia,
value of R square is .917 which indicates
that selected independent variables can
explain 91.7 percent of the dependent
variable. On the same lines, 96.2 percent,
96.6 percent, 84.1 percent of the variations
in the dependent variable that is FDI
Inflows in India, China, South Africa is
explained by independent variables on
basis value of R square of India (.962),
China (.966) & South Africa (.841)
respectively. From the above equations,
FDI can be predicted with help of gross
domestic product, trade openness, annual
average exchange rate, external debt as
percentage of GDP and foreign exchange
reserves as percentage of GDP.
7.0 Conclusions
Foreign capital is sine-quo-non for the
development of emerging economies.
Policy makers should make concerted
efforts to improve these variables under
study which will result in increased foreign
capital inflow.
References
Agrawal, Gaurav (2015). Foreign Direct
Investment and Economic in BRICS
Economies: A Panel Data Analysis,
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International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
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Integrated Sustainable Business Model: A case of Bhutan Chamber of
Commerce and Industry
K. B. Singh* Namgay Dorji ** Sangay Dorji**
*Colombo Plan Faculty (on deputation through MEA, Govt. of India) Gaeddu College of Business
Studies, Royal University of Bhutan, Gedu, Chukha (Dist.), Bhutan
**Associate Lecturer, Gaeddu College of Business Studies, Royal University of Bhutan, Bhutan
Abstract
For a not-for-profit organization such as chamber of commerce, revenue depends mostly on the
quality of services rendered to its members. Sustainability of any organization depends on the amount
of revenue it generates. This exploratory research aims to address the issue of financial resource
constraint faced by Bhutan Chamber of Commerce and Industry (BCCI) and ultimately develop a
revenue model for the organization. At present BCCI depends mostly on the grants from the
government and membership fees. We develop and test a revenue model for BCCI which will help it
in identifying the quality and quantity aspects of the existing services. This model named as
Integrated Sustainable Business Model will help organization in crafting strategies for different
services based on the category they fall into. Need, Content, Cost, Delivery and Evaluation
(NCCDE) parameters are used to measures the quality index of the services. Analysis of data
indicates in the prescription of a range of services which the organization should offer and charge in
order to increase its revenue which will lead make it sustainable.
Keywords: Integrated Sustainability Business Model, Quality- Quantity Index, Quality-Quantity
Table, Quality-Quantity Matrix
Introduction
Bhutan Chamber of Commerce and
Industry (BCCI) is a not-for-profit making
service oriented organization with business
community members all over Bhutan. It
was established in 1980 under the Royal
Command of His Majesty, the fourth
DrukGyelpo Jigme SingyeWangchuk
(Bhutan Chamber of Commerce &
Industry, 2013). BCCI secretariat located
in the capital city Thimphu is mainly
supported by three departments namely -
General Affairs Department, Business
Support Department and Research and
Policy Department. As of now it has six
regional offices located across the country
(Bhutan Chamber of Commerce &
Industry, 2013).
The organization being the apex-body for
private sector in Bhutan, it plays crucial
role in economic development of the
nation. It has a role in creating conducive
environment for the growth and
development of the private sector. So,
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BCCI also being the facilitator for
business development in the nation acts as
a bridge between the private sector and
government. The organization also
provides advocacy service and lobby
facilities with effective business support
services delivery system.
As recognized by business enterprises in
different nations, BCCI also considers
genuine need for a revenue model since
long. According to Zott, Amit & Massa
(2011) revenue model plays a central role
in explaining firm performance and hence
its profitability. Such model can also help
in key decision making for both new as
well as existing organizations. The authors
mention that once the recourses are in
place the effect of the external
environmental factors will be at lesser risk
and can be helpful in the analysis and
improvement of the model for better
results.
BCCI aims to render effective services to
the private sector enterprises. However,
with the limited manpower and financial
constraints, it is unable to render attractive
business development services as
expected. Further, it has not been able to
diversify its services due to so many
inherent constraints such as limited
government grant, non-existence of pay for
services attitude amongst Bhutanese
private sector members and free services
rendered to the government and other
agencies.
In this backdrop we intend to develop a
Revenue Model for BCCI. The model is
expected to indicate the index of both
quality and quantity of all the existing
services of the organization. In addition,
the model will help in categorizing the
services in different group of matrices
which can be used by BCCI to generate
adequate revenue by providing quality
services and satisfaction to its members.
Literature Review
In the following paragraph we present
review of previous studies on revenue,
quality, 3P’s and chamber of commerce.
The focus is on the quality concept of the
services relating to satisfaction,
profitability, revenue growth and cost
reduction.
Review on Importance of Revenue for the
Organization
Literature on revenue model is very
limited. Yet, there are a few papers which
has examined the determinants of the
profits of various organizations.
According to Shunlong,
Xiaodong&Lingying (2013) non-profit
intermediary organizations’ revenues were
originally from membership dues,
government funding, social donations,
income from paid services and the
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operations of assets. Revenue to any
business or organization is like air, food
and water to mankind. Without revenue, a
business is as lifeless as plant without
water (Mullin and Komisar, 2009). In this
line revenue means money that the
organization receives from its customers in
return for whatever it offers and revenue is
life blood of any organizations.
Review on Quality of Services and
Customer Satisfaction
Many studies have found that the quality
of products and services are the most
important aspect of revenue. Similarly,
costs were found to be detrimental factor
to the amount of income firms generate
(Shah, 2009). On the quality aspect of
goods and services, Jacobson and Aaker
(1987) found the quality to have positive
influence on the market share. Similarly,
Homburg, Koschate and Hoyer (2005)
have stated that customers will pay more if
they are satisfied with the quality of the
services. In other words, customers who
are satisfied with high quality have a
higher perception of the value of firm’s
offerings and will be more loyal to the firm
for the long period of time. This is also
found to lead the spread of the word
through word-of-mouth that helps the firm
to advertise its quality of services offered.
Alike, Rust, Moorman and Dickson,
(2002) reaffirmed that quality
improvements result in increased customer
satisfaction, which will result in improved
efficiency, dependability and reliability,
which in turn will reduce costs through
efficiencies in the process and also
increase revenue.
Moreover, Rosenfeld (2009) and Scheeres
(2010) have found that effort to improve
quality always results in reduced costs due
to increased efficiencies, and therefore,
increasing the prospects of revenue growth
and profitability. Hence, offering quality
services stems as the main role of the
business organization. According to Shah
(2009) Chambers can improve the quality
of the services by listening to their
members, competitors’ members and their
own employees. This allows management
to identify the most important inputs that
have the largest impact on perceptions of
quality by the consumers and allocate
resources accordingly.
In addition to the quality of services
offered, Shah (2009) also highlighted the
importance of costs in understanding and
estimating the profits of an organization.
He recommends alternatives of means to
reduce the cost. Jhon (2013) also
suggested various institutes to develop
strategies to increase number of sources of
revenue and cost saving measures.
However, Rust, Zeithaml and Lemon
(2000) emphasized that if firm attempts to
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reduce costs through layoffs and reduction
in other benefits, then it will reduce
employee morale, which in turn result in
lower customer service, customer loyalty
and lower quantity of services.
But for service oriented organizations like
chambers of commerce, the number of
times the services are offered also have
significant impact on the revenue it
generates. As Nilson et al., (2001) stated,
focus on the product and service attributes
lead to higher sales and hence, the
profitability of the firm.
Review on the Concept of 3 P’s
The term ‘triple bottom line’ which is
often called as 3P’s was initially coined by
Elkington in 1994 to be used as a
framework for measuring and reporting
performance against economic, social and
environmental parameters (Onyali, 2014).
The sustainability of any business in the
era of contemporary world depends on the
integration of three performance areas
consist of economic, social and
environmental parameter (Onyali, 2014).
The researcher has found that the market
share of corporations could be improved
by implementing triple bottom line
accounting methodologies, by providing
management with information needed for
preparing social and environmental reports
useful for stakeholder communication.
There is also a transformation in societal
focus from mere profit to environmental
focus as bigger picture to see the business
impact on the world around the people
(Onyali, 2014). So it is viewed as a
necessary practice for the survival of the
modern corporations.
Review on Chamber of Commerce
Chambers of Commerce have played
major role in economic development in
many countries. In particular, the Chamber
as an intermediary service organization
between government and business, its
importance was genuinely felt in the more
developed and integrated market economy.
Likewise, the functions becoming more
and more diverse and the market becoming
ever complex it has increased the size of
chambers of commerce in many countries
around the globe (Shunlong et al., 2013).
The authors have emphasized the
importance of clear and concrete mission
for the chambers. Those that do not have
clear stated missions are found to lose their
direction in the developmental processes.
On this front BCCI is considered to have
clear mission of promoting private sectors
of the nation, established under the Royal
Command of His Majesty the Fourth
DrukGyalpo in 1980 (Bhutan Chamber of
Commerce & Industry, 2013). One
success factor of any organization is the
existence and composition of professional
team. However, Shunlong et al., noted that
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many chambers of commerce lack
innovative and creative management team.
The authors further exerted the reasons of
failure of some chambers to poor
management personnel to execute the
policies and systems. When it comes to
BCCI, the chamber has good number of
qualified managerial team and over the
years has provided business trainings and
conducted several related workshops to
further enhance the professional
development of its staff.
The absence of law also has been
hindering the normal functioning of the
chambers. For example, carrying out daily
activities and dealing with the government,
chamber of commerce and other social
organizations were hindered without a
proper law to refer (Shunlong et al., 2013).
The author also observes that a close
communication and co-operation between
the chamber of commerce with the
regional permanent joint offices plays an
important role in developing the regional
economic activities, and ultimately the
development of national economy. In a
similar line, BCCI established five
regional offices across the country so that
its services can be provided in a better and
effective manner.
In addition, Noel and Luckett (2014)
suggested that the customers in long-term
relationship should experience three
benefits besides its services, i.e. a)
Confidence benefits, b) Social benefits and
c) Special treatment benefits. These are
some of the important factors that directly
affect the sustainability of the chamber of
commerce.
Research Methodology
Review of literature indicates that there is
no information available on how similar
problems or research issues were solved in
the past elsewhere and specially in Bhutan.
This preliminary work has been done to
gain familiarity with the phenomena in the
situation and to develop a business
sustainable integrated model for BCCI. So,
this study is an explorative in nature. The
main objective of the study is to develop a
Revenue Model for BCCI. We aim to
develop Integrated Sustainable Business
Model to helps the organization in
identifying the quality and quantity aspects
of the existing services. This will help the
organization in crafting strategies for
different services based on the category
they fall. After development of the said
model we test the model through the
information gathered from mainly primary
source of data as well as secondary source.
Primary data are collected through
interviews and structured questionnaire.
The secondary data collected from website
of BCCI, ministry of finance, RMA (the
central bank of Bhutan) and various
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business reports and articles published by
BCCI.
Using purposive sampling method, a
sample size of 33 respondents working in
different regional offices of BCCI
weregiven structured questionnaire. The
sample distribution is indicated in the table
below:
The survey covers sector associations and
all six regional offices of BCCI in Bhutan
namely: Thimphu, Phuentsholing,
SamdrupJonkhar, Bumthang, Mongar and
Gelephu. The size of the sample was taken
based on the number of members of the
organization.
The information related to the services
provided by BCCI is analyzed by using
Microsoft Excel Spreadsheet Applications
to assess the relationship between the
variables. The quality index and quantity
index are calculated by using formula
based on five parameters (NCCDE) along
with the given rating scales. Further, the
percentage analysis, graphical analysis and
measure of center tendency analysis tools
were used.
Data Analysis and Findings
In this section we first discuss the business
model along with 3 P’s model and
Integrated Sustainable Business Model
supported by Quality - Quantity Index.
Business Model
In general, the net income of BCCI
depends on the revenue from services
offered to members and the costs incurred
on rendering those services. The revenue
from services depends on the quality and
quantity of services offered by BCCI. On
the other hand, the quality and number of
times the services offered are the two main
determinants of costs. Change in quality
will change the net income and also
change in quantity will have an impact on
the net income. Similarly the income
generated from the services rendered will
be used for the development of business.
The social development will depend upon
the growth of business development. So,
Distribution of sample
Total Region I Region
II Region
III Region
IV Region
V Region
VI Sector
Association
Population 7 2 4 2 2 6 10 33
% 21 6 12 6 6 18 30 100
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there is relationship between the revenue
of BCCI and quality and quantity of the
services.
Figure 1: Business Model
(Source: Author’s analysis)
3P’s Model
Presently societies are moving towards
environmental longevity and businesses
are looking beyond the picture of financial
performance. There is a philosophy of
business that addresses all the issues
encompass the topic related to People,
Planet and Profit (3P’s). So, the conscious
awareness has led to the concept of
Sustainable Development with the help of
3P’s. Similarly the BCCI being the apex
body of all the business of the nation, it is
not the exception to this concept. For
BCCI the term ‘Profit’ can be replaced by
‘Net Income’ and the income can be used
for rendering services for members’
Business Development (People). If there is
business development through the services
of BCCI, there will be Social Development
(Planet) and this will ensure the
sustainability of BCCI through the income
generation from members.
Figure 2: 3 P’s Model
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(Source: Elkington, 1995)
Integrated Sustainable Business Model
The business model and the 3P’s model
explained earlier can be integrated to
develop Integrated Sustainable Business
Model. This model depicts in a holistic
view in generating net income from the
members. It takes into account of revenue
and cost on the basis of quality and
quantity of services. Further, the diagram
shows that the revenue generated on the
basis of quality and quantity of services
will be going back to the members in the
form of different services for the
development of business. In turn the
business development will ensure the
development of society. So, the societal
development will ensure the sustainability
of BCCI in generating revenue.
Figure 3: Integrated Sustainable Business Model
(Source: Author’s Analysis)
Pathway towards Sustainable Revenue
Model (Quality - Quantity Matrix)
This model will be used to determine the
quantity and quality of existing services of
BCCI. It will help the organization in
categorizing its services under the four
categories: Low Quality - Low Quantity,
Low Quality - High Quantity, High
Quality - Low Quantity and High Quality -
High Quantity.
The services of BCCI that fall in the
category other than the quadrant High
Quality - High Quantity will need some
strategies to improve either in quality or
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quantity or both parameters. The positively
slope line known as 2Q – Unitary Curve
shows that the services fall on the line are
in equal index of quality and Quantity. The
services that fall above the line indicate
Figure 4: Quality - Quantity Matrix
(Source: Author’s Analysis)
that those services that will have greater
quality than quantity and the quotient of
the index will be always greater than one.
On the contrary, the services that fall
below the linewill have the lower quality
index as compared to quantity index and
will have always negative quotient. The
ultimate aim of the organization is that the
services those fall away from the 2Q-
Unitary Curve should move closer either
increasing the shortfall in quality or
quantity index and should move towards
the higher level through the line that shows
the pathways toward the sustainable
development.
Decomposition of 2Q index
2Q = N
L
Q
Q where, QL is the Quality Index
and QN is the Quantity Index.
The Solution can be of any three different
cases:
Case I: 2Q > 1, if QL > QN,
Case II: 2Q < 1, if QL < QN,
Case III: 2Q = 1, if QL = QN.
For example, let a service fall on different
cases;
In Case I: QL > QN, So let QL=25 and
QN=20, which gives 2Q= 1.25 (lies below
the 2Q-Unitary curve),
In Case II: QL < QN, let QL=20 and QN=25,
which gives 2Q= 0.80 (lies above the 2Q-
Unitary curve),
In Case III: QL = QN, Where QL=25 and
QN=25, which gives 2Q= 1 (lies on
Unitary Value).
Therefore, the result should be:
Case I: need to increase the quantity to
reach at unitary curve,
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Case II: need to increase the quality to
reach at unitary curve,
Case III: for sustainability there should be
an upward drift of QL and QN at same
proportion, remaining along 2Q-Unitary
curve but to higher levels.
Quality Index (QL)
The quality index is measured for every
service of BCCI with the help parameters
like Need (N), Content (CN), Cost (CS),
Delivery (D), and Evaluation (E). It is
calculated by summation of all the
parameters for every service individually.
Quantity Index(QN)
The quantity index can be calculated with
the help of Service Coverage Ratio (SCR)
and Service Frequnecy Ratio (SFR).
Further, the SCR can be calculated on the
basis of members, sector specific and
general (irrespective of members). The
SCR on the basis of member can be
calculated by number of members
availling services divided by total number
of members. Similarly, SCR on the sector
specific can be calculated by sector
specific members availing services
devided by total number of members in
the sepecific sectors. However, on the
basis of the relevancy and convinent of
information, ‘need’ for the service by the
member is taken in place of SCR.
membersnoTotal
servicesavailingmemberofNoSCR
.
.
Similarly, SFR can be calculated on the
basis of number of times services delivered
divided by target frequency to be provided.
As SCR has been taken base on the
relevancy, ‘delivery’ of the different
services is taken as SFR.
deliveredbetoservicesoffrequencyetT
deliveredservicestimesofNoSFR
arg
.
The quantity index can be calculated by
SCR multiplied by SFR. Therefore,
quantity index for particular service is the
product of need and delivery of the
particular services.
SFRxSCRQN
In sum, Quality – Quantity of the services
will be supported by Quality – Quantity
Index for different services. The Quality –
Quantity Table for different services will
be also shown. Finally the existing
services will be categorized under the
given matrix based on the score of Quality
- Quantity Index along with Quality –
Quantity Index Table.
We now analyze the data collected from
the respondents and present those on the
model discussed above. First the quality
index of the services is discussed of the
services provided by BCCI such as
business facialitation servicesnetwork and
linkages,training service, providing
arbitration and mediation services on
request,advocacy services and support to
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CSMEs services. Need, Content, Cost,
Delivery and Evaluation (NCCDE)
parameters are used to measures the
quality index of these services.Quantity
index is presented next for all these
services followed by quality-quantity
table, where we present the scores
calculated from the responses obtained.
Finally we present quality - quantity
matrix of these services and its analysis in
the last paragraph.
1. Quality Index of the Services
Business Facialitation Services
Figure 5: Quality Index for Business Facilitations Services
Business facilitations services includes the
services related to the promotion of trade
and investment mission, business referals/
matchmaking, information collection and
decimination of business information and
opportunity and issuance of
recommendation letter, token, certificate to
the members. The overall quality index
(calculated as explained in the first
section) for the services is 52.62%. Figure
5 above shows that the need of the service
for members is quite significance. It is
followed by the content of the service with
12.22. This indicates that there is relevacy,
adequacy and completeness of the material
in the service. However, in terms of
evaluation, the parameter of quality index
scores the least, indicates that the
organization is poor in taking feedback for
their services.
Network and Linkages
Network and linkages service includes
networking amongst business and
institutional networking. Figure 6 indicates
the service is highly required by the
business members with of 16.03.
However, the overall quality index is
52.24. This is due to low score in other
parameters like cost, delivery and
evaluation of the service.
15.42
12.58
8.26 9.12
7.74 0.00
5.00
10.00
15.00
20.00Need
Content
CostDelivery
Evaluation
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Figure 65: Network and Linkages
Training (in & ex-country) Service
Figure 7: Training (In & Ex-Country) Service
Training Services includes training for the
members both within the country and
abroad. This service is mostly a free or
gratis service for the members and for the
training outside countries are charged at
very minimal cost. Figure 7 above
indicates that the service is highly required
by the business members with the score of
15.52. However, the overall quality index
is lowered to 55.94 due low score in other
parameters like cost, delivery and
evaluation of the service.
Providing Arbitration and Mediation
Services on Request
This service is an on-request service and
provides services to the members like
mediation or intervention on tax issues,
dispute settlement between the business
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members, intervention between local
business and business counterparts abroad.
Figure 8 above indicates that these
Figure 86: Providing Arbitration and Mediation Services on Request
services are highly required by the
business members with a score of 14.87.
The overall quality index is 49.64. Like
other services it is a free or gratis service
for the members.
Figure 9: Quality Index for Advocacy Services
Advocacy Services
The advocacy service is generally
provided to the members and the figure 9
depicts that the service is highly required
by the business members with a score of
16.06. However, the overall quality index
is 57.21. The score in other parameters like
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cost, delivery and evaluation of the service are quite low.
Figure 10: Quality Index for Support to CSMEs Services
Support to CSMEs Services
Support to Cottage, Small and Medium
Enterprises (CSMEs) service includes
economic resource inventorying in each
region, micro financing to micro small and
cottage enterprises, identification of
project ideas and guiding in preparing
feasibility reports and facilations,
conducting basic enterpreneurship
promotion or managerial training. Figure
10 indicates that these the service is highly
required by the business members with a
score of 15.94 in need factor. The overall
quality index is to 56.11. However, the
other remaining parameters are quite low.
2. Quantity Index
Figure 11 shows the quantity index of the
six services of BCCI. In overall the
quantity index (calculated as explained in
the first section) of all the serrvices of
BCCI are quite low. The quantity index of
the services ranges from 29.66% to
40.69%. The services of support to
CSMEs stands the highest followed by
advocacy services with 39.40%. The
services on providing arbitration and
medition service has the lowest score in
the index.
We now present the quality-quantity table,
where the scores have been calculated as
explained in the first section of this part.
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Figure 17: Quantity Index for Six Major Services
4. Quality – Quantity Index Table
Table 1: Quality - Quantity Table of Services
Services Quality
Index
Quantity
Index
Quality Quantity
Organizing trade fairs & exhibitions and coordinating
member’s participation in overseas fairs and exhibitions.
53.09 35.70 HIGH LOW
Hosting visiting delegations as arranging meetings between
visiting trade delegations and members and vice-versa
52.85 35.90 HIGH LOW
Processing of business enquiries and redirecting these to
relevant members for their interests through relevant mode
of communication such as email, letter, website, phone call,
SMS, media, etc.
53.33 35.49 HIGH LOW
Organization of business matchmaking activities by
initiating buyer-Seller-Meets (BSM) and other support
measures.
52.55 34.56 HIGH LOW
Arranging B2B meetings. 50.91 33.28 HIGH LOW
BCCI collects information through published reports,
government bodies and even embassies abroad, subscription
to the internet and information providers, exchange with
51.27 33.52 HIGH LOW
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other chambers in the network, etc.
Dissemination of government circulars, notifications and
announcements pertaining to the private sectors
53.27 34.49 HIGH LOW
Information dissemination on the training opportunities
related to private and corporate sectors
52.00 32.65 HIGH LOW
Dissemination of information on the trade fairs and
exhibitions within and abroad
55.70 39.54 HIGH LOW
Issuance of visa recommendation letter 55.09 37.09 HIGH LOW
Issuance of school certificate recommendation 51.27 32.83 HIGH LOW
Issuance of apple, orange, mushroom &Cordycept token
number for exporter.
50.61 30.00 HIGH LOW
Issuance of general recommendation. 50.73 30.04 HIGH LOW
Networking amongst business 54.48 35.40 HIGH LOW
Institutional Networking 53.27 36.74 HIGH LOW
Training (in & ex-country) services 51.21 32.48 HIGH LOW
BCCI provide mediation or intervention on Tax issues
between Government and private sectors
53.70 35.54 HIGH LOW
Settle commercial dispute between business members 46.30 24.81 LOW LOW
Intervention and settle commercial dispute between local
business and business counter parts abroad.
48.91 29.04 LOW LOW
Advocacy of services 57.21 39.91 HIGH LOW
Economic resource inventorying in each district 55.94 41.46 HIGH LOW
Micro Financing to Micro Small and Cottage Enterprises 59.09 45.09 HIGH LOW
Identification of project ideas; /Guidance in preparing
feasibility reports and facilitation thereafter
54.24 37.29 HIGH LOW
Conducting basic entrepreneurship promotion/managerial
training.
55.15 38.88 HIGH LOW
(Author’s calculation)
4. Quality - Quantity Matrix of Services
Analysis of the scores indicate that almost
all the services of BCCI that fall in the
category of Low Quantity- High Quality
matrix except the services on providing
arbitration and mediation service on
request falls under the category of Low
Quantity- Low Quality. However, the
services that fall under the high quality
index have also just crossed the marginal
point with highest quality index of 59.09
in the service of micro financing to micro
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 45
small and cottage enterprises. Figure 12
depicts that none of the services fall at the
2Q – Unitary Curve and the quantity index
of all the services are low as compare to
quality index. So all the services fall below
the 2Q – Unitary Curve and indicates
shortfall in quantity index.
Figure 18: Quality - Quantity Matrix for the Existing Services
Conclusion
BCCI acts as an apex body of the private
sectors in representing the interest and
views of the business community to the
government and vice versa. It plays an
important role in the economic
development of the country. We have
developed the Self-Generated Revenue
Model along with 3Ps model and finally,
the Integrated Sustainable Business Model
supported by Quality - Quantity Matrix.
Need, Content, Cost, Delivery and
Evaluation (NCCDE) parameters are used
to measures the quality index of the
services. Similarly, the multiple of service
coverage ratio and service frequency ratio
is taken to measure the quantity of the
services. The matrix helps the chamber in
identifying the services under different
categories. Categorically, the organization
is required craft the strategies related to
either quality or quantity.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 46
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 47
Assessing the Financial Efficiency in Indian Pharmaceutical Industry: An
Application of Data Envelopment Analysis
Jatin Goyal* Harpreet Kaur** *Senior Research Fellow, University School of Applied Management,Punjabi University,
Patiala (Punjab)
**Associate Professor, Department of Distance Education,Punjabi University, Patiala
(Punjab)
Abstract
Indian pharmaceutical industry, which accounts for approximately 2.4 percent of the global
pharmaceutical industry in value terms and 10 percent in volume terms, is now in the bust phase due
to high competition and challenging price environment. Most of the investors experienced to taste
bitterness in earnings of the industry in the recent past which is now impacting the sentiments of the
sector for the long-term. In the wake of above issues, it is an imperative task to figure out the financial
efficiency levels in the Indian pharmaceutical industry. The present study attempts to carry out an in
depth analysis into the financial efficiency levels of 91 companies based on cross-sectional data of
2015-16 using DEA approach. The DEA results highlight that the level of financial inefficiency in
Indian pharmaceutical industry is a whopping 30.54 percent. Out of this scale size and managerial
incapacity are almost equal contributors of inefficiency. Therefore, there is a huge scope for
improvement in financial efficiency in the industry. The findings hold an important place in the wake
of the overwhelming contribution of Indian pharmaceutical industry to India’s economy and the need
for maximizing the shareholder’s value so as to make it attractive for the investors globally.
Keywords:India, Pharmaceutical Industry, DEA, Financial Efficiency.
1. Introduction
The pharmaceutical industry in
India has developed rapidly after the
economic liberalization. Firms in the
industry have undergone series of changes
right from licensing, regulation and
process patent to delicensing, deregulation
and product patent. The players in
pharmaceutical industry of India are facing
severe competition both on domestic as
well as global front. However, despite of
huge competition, the Indian
pharmaceutical industry is one of the most
dynamic and growth oriented industries of
India. Where most of the developing
counties still rely heavily on imports of
pharmaceutical products, India is one
amongst the few exporting countries which
is capable of producing a wide range of
Active Pharmaceutical Ingredients (APIs).
The underlying strength of Indian
pharmaceutical industry is its generic
drugs segment which contributes to 70
percent of total market share in terms of
revenue and is armed with domestic
production processes that has made the
country a leading producer of low-cost
medicines in the world. Further, various
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international companies associated with
this sector have also stimulated, assisted
and spearheaded its dynamic development
and helped to put India on the
pharmaceutical map of the world.
In spite of the long development
and high cost of drug research, pharma
companies are undeniably more profitable
than companies of any other industry.
However, things have changed in recent
years. The so-called defensive
pharmaceutical sector is on the way to the
ventilator. The financial performance of
Indian pharmaceutical industry is getting
degraded day by day. Indian
pharmaceutical companies used to be the
main players to get approvals from United
States Food and Drug Administration
(USFDA). But the market is now getting
crowded. Nearly, a third of approvals have
been given to players from outside
traditional markets. Companies from
Turkey, New Zealand, Taiwan and even
Bangladesh have now got clearance to sell
products in Unites States. Further, lower
number of buyers and increasing number
of new entrant tilt the balance of
negotiations in the hands of the buyers,
hitting profit margins badly.
Market often makes it a boom or
bust play. In pharma's case, the valuation
multiple i.e., the price earning (P/E) ratio,
which measures how expensive the field
is, shows that prices have outstripped
earnings far too much. So far in the
calendar year 2017, the Nifty Pharma
index has underperformed with a fall of
nearly 6%, as compared to a rally of
around 15% in the Nifty 50 and the S&P
BSE Sensex. Where the overall market is
in boom phase, the pharma sector is in the
bust phase. Most of the investors
continued to taste bitterness in earnings
due to high competition and challenging
price environment, which is impacting the
sentiments of the sector for the long-term.
For export oriented Indian pharmaceutical
companies, there are certain speed
breakers on the road due to the stringent
quality and compliance issues of United
States Food and Drug Administration
(USFDA). Further, due to massive loss of
income and sales as a result of patent
expirations of blockbuster drugs, even the
big pharma companies are becoming
dinosaurs for investors. Despite scientific
advances and favorable demographics, the
industry suffers from long lead times to get
its products through the R&D, regulatory
maze and on sale. Usage of more generic
medicines and price regulations of
National Pharmaceutical Pricing Authority
(NPPA) are amongst the few other reasons
due to which pharma stocks are declining
and also approaching to its 52 week low.
All these turbulences contend that pharma
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stock prices aren't going to head up in any
meaningful way, any time soon. This made
the pharma sector investors little scared
and unhappy.
In this scenario, the moot questions
in every investor’s mind are such that - are
there any chances of recovery? If the
fundamentals of the individual businesses
are still strong? Despite being suffering
from market-driven conditions, can
companies sustain or create more
shareholder value with the existing
resources? If the answer to all these
questions is yes, how much chances of
improvement are there?
Keeping all these questions in
mind, this paper attempts to measure the
financial efficiency of the Indian
pharmaceutical industry considering the
shareholder value maximization as one of
the important parameters. The study will
offer the direction for improvement of
financial efficiency of Indian
pharmaceutical companies along with
some important policy implications. In
order to achieve the above mentioned
objective, a non-parametric linear
programming based frontier technique
named data envelopment analysis (DEA)
has been utilized due to its capability of
taking multiple inputs and outputs
simultaneously for calculating the relative
efficiency and come up with a scalar
measure of overall performance for easier
decision making. DEA has been widely
used and accepted as methodology for
performance evaluation and
benchmarking. The basic concept of
directing methodology at frontiers rather
than central tendencies such as statistical
regression, gives DEA an advantage over
traditional methods. DEA is capable of
identifying relationships among entities
that traditional methods are not able to
identify. It quantifies relations of entities
in a direct manner without requiring
several assumptions or variations on data
sets.
The rest of paper is organized as
follows. In Section 2, we provide a brief
review of the related studies on the subject
matter. In Section 3, the methodological
framework, data sources, sample selection
and details of variables taken in this study
are outlined. Section 4 presents the
empirical findings of the DEA models
employed in this study. The final section
concludes the paper by providing some
useful policy implications.
2. Review of Literature
In this section, we discuss some
reviews of the related literature concerning
this study given as follows:
González & Gascón (2004) analyzed the
efficiency and productivity growth of 80
pharmaceutical companies of Spain
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between 1994 to 2000. The results of the
study suggested that the contribution of
technical change to productivity growth
was negligible. The poor result of R&D
activities hindered the efficiency and
growth of Spanish pharmaceutical
industry. The study concluded that there is
a need to intensify the R&D efforts and
expansion of production possibilities to
develop high margin and patented
products.
Saranga & Phani (2004) applied DEA on
a sample of 44 Indian pharmaceutical
companies for the period of 1992-2002 to
look at the internal efficiencies of
pharmaceutical companies. Technical and
scale efficiencies were computed using the
CCR and BCC models. The results of
DEA were analyzed along with their
Compounded Annual Growth Rate
(CAGR) to check whether internal
efficiencies, size and growth rate are
related or not. Findings showed that the
size of a company has no influence on the
internal efficiencies scores. However,
efficiency scores and growth rates were
found to be positively related except for a
few companies.
Hashimoto & Haneda (2008) measured
the R&D efficiency of 10 Japanese firms
for the period of 1982-2001 using DEA
based Malmquist productivity index. The
results showed that innovation of R&D
technology had not taken place so much
for decade 1983–1992 and Japanese
pharmaceutical industry experienced a
great R&D efficiency loss in year 1992 to
50 percent. Although, the firms had
continued to increase R&D expenditure
every year, yet the R&D efficiency
showed no significant improvement over
time.
Tripathy et al. (2009) examined the levels
and determinants of firm’s efficiency using
firm-level data of 90 Indian
pharmaceutical firms for the years 2001-02
to 2007-08. A two stage DEA model,
considering one output variable and three
input variables was applied to compute the
technical efficiency scores. The results
showed that the performance of a large
number of sample firms was sub-optimal
and with the introduction of product
patents, the pharmaceutical industry has
become more competitive. To become
efficient, the firms need to reduce their
inputs to attain a given level of output.
Wang et al. (2011) gauged the efficiency
of 12 Taiwanese pharmaceutical
companies using grey relational analysis
coupled with DEA based Malmquist
analysis. The study primarily focused on
how to utilize intellectual capital more
efficiently in order to strengthen the
competitiveness of enterprises. The results
indicated that the companies in the
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intellectual capital management, still have
great room for improvement and need to
reduce waste of input resources, to
enhance the intellectual capital
management performance.
In sum, a careful screening of the available
literature reveals that most of the studies
have been conducted outside India. Few
studies that have been conducted for
Indian pharmaceutical industry are prior to
the global recession of 2008 and focused
only on operational parameters. After
2008, major structural changes have taken
place at national and global level. The
environment in which companies are
operating now is not same as before.
Therefore, keeping this in mind, the
present study seeks to fill such gaps and
intends to enrich the available literature
concerning with the measurement of
financial efficiency of Indian
pharmaceutical industry using DEA
methodology.
3. Methodological Framework
3.1 Concept and Measurement of
Technical Efficiency
The literature on the measurement
of efficiency begins with Farrell (1957)
who drew upon the work of Debreu (1951)
and Koopmans (1951) to consider the
technical efficiency measure in a single-
output and single-input situation. Farrell
proposed that the efficiency of a firm
consists of two components viz.
technicalefficiency, which reflects the
ability of a firm to obtain maximal output
from a given set of inputs, and
allocativeefficiency, which reflects the
ability of a firm to use the inputs in
optimal proportions, given their respective
prices and the production technology.
These two measurements are then
combined to provide a measure of total
economic efficiency. The measure of the
allocative efficiency requires the
information on both output and input
prices data. Because India's economy is
still under the process of transformation to
a planned economy, the complete and
authentic price data is not yet available for
Indian pharmaceutical industry. For this
reason the analysis in this paper will
concentrate on the parameters of technical
efficiency alone. Since the technical
efficiency essentially measures the gap
between the possible outputs, or the best
practice and actual outputs of a firm, it
demonstrates the extent to which the
observed firms’ performance approaches
its potential or the so-called ‘best practice’
standard.
3.2 The DEA Approach − CCR and
BCC Models
DEA was originally developed in
the late 70's to provide a linear
programming based mathematical
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technique for measuring the efficiency of a
set of decision-making units (DMUs).
Since the inception of DEA methodology,
numerous mathematical programming
models have been proposed in DEA
literature (See Charnes et al., 2013; Zhu,
2014). The first seminal paper introducing
DEA was given by Charnes et al. (1978),
which got recognized after their names as
CCR (Charnes, Cooper and Rhodes)
model. CCR model uses the optimization
method of mathematical programming to
generalize the Farrell’s (1957) single-
output and single-input technical
efficiency measure to the multiple-output
and multiple-input situation by
constructing a single ‘virtual’ output to a
single ‘virtual’ input relative efficiency
measure. The DEA technique is non-
parametric in the sense that it is entirely
based on the observed input-output data to
estimate the efficient production frontier in
a piecewise linear fashion. The purpose of
DEA is to construct a non-parametric
envelopment frontier over the data points
such that all observed points lie on or
below the production frontier and then to
determine if the DMU under consideration
is technically efficient or not. Because
DEA calculations are generated from
actual observed data for each DMU, they
produce only relative efficiency measures.
The relative efficiency of each DMU is
calculated in relation to all the other
DMUs, using the actual observed values
for the outputs and inputs of each DMU.
CCR model was further expanded
by Banker, Charnes and Cooper (1984)
which later on got recognition as BCC
model. The basic difference between CCR
and BCC model is that the former has an
assumption that all firms operate at
constant returns to scale, while the latter
accounts for variable returns to scale. Both
these models are further divided into two
orientations namely input and output
orientation. The input orientated model is
the method that seeks to measure technical
efficiency as a proportional reduction in
input usage, with output levels held
constant. On the contrary the output
orientation model seeks to measure
technical efficiency as a proportional
increase in output production, with input
levels held fixed (Coelli et al., 2005).
Since in Indian pharmaceutical industry,
the major concern is shareholder value
maximization. So in this case, an output
orientation is more appropriate.
An intuitive way to comprehend
DEA is via the ratio form. For each DMU,
we would like to obtain a measure of the
ratio of all outputs over all inputs. To
illustrate the CCR model, consider 𝑛
DMUs, 𝑗 = 1,2, … . . , 𝑛. The units are
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homogeneous with the same types of
inputs and outputs. Assume there are 𝑚
inputs, 𝑖 = 1,2, … . . , 𝑚 and 𝑠 outputs,
𝑟 = 1,2, … . . , 𝑠. Let 𝑥𝑖𝑗 and 𝑦𝑟𝑗 denote,
respectively, the input and output vectors
for the 𝑗𝑡ℎ DMU. Thus, 𝑥𝑖𝑗 is a (𝑚 × 1)
column vector and 𝑦𝑟𝑗 is a (𝑠 × 1) column
vector. Moreover, 𝑋 = (𝑥1, 𝑥2, … . . , 𝑥𝑛)is
the (𝑚 × 𝑛) input matrix and 𝑌 =
(𝑦1, 𝑦2, … . . , 𝑦𝑛) is the (𝑠 × 𝑛) output
matrix. The CCR model assigns weights to
each input and output, and then assesses
the efficiency of a given DMU by the ratio
of the aggregate weighted output to the
aggregate weighted input. The weights
assigned must be non-negative. Also, they
must restrict each DMU from receiving a
ratio (of the weighted output to the
weighted input) that is greater than 1.
Mathematically, when evaluating the
efficiency of the DMU 𝑘, we solve for the
following linear programming problem
(LPP):
𝑢𝑇𝑦𝑘
𝑣𝑇𝑥𝑘{𝑢,𝑣}
𝑀𝑎𝑥𝑖𝑚𝑖𝑧𝑒
[1]
𝑆𝑢𝑏𝑗𝑒𝑐𝑡 𝑡𝑜: 𝑢𝑇𝑦𝑗
𝑣𝑇𝑥𝑗≤ 1
𝑗 = 1,2, … . . , 𝑛
𝑢, 𝑣 ≥ 0
Where 𝑢 is the (𝑠 × 1) vector of
output weights and 𝑣 is the (𝑚 × 1) vector
of input weights. 𝑇 denotes the matrix
transpose operator. Thus, 𝑢 and 𝑣 are
chosen to maximize the efficiency measure
of the DMU 𝑘 subject to the constraints
that the efficiency levels of all units must
be less than or equal to 1.
One problem with this particular
ratio formulation is that it has an infinite
number of solutions. To generate a unique
solution, an additional constraint 𝑣𝑇𝑥𝑘 =
1 is imposed. The maximization problem
then becomes:
𝑢𝑇𝑦𝑘{𝑢,𝑣}𝑀𝑎𝑥𝑖𝑚𝑖𝑧𝑒 [2]
𝑆𝑢𝑏𝑗𝑒𝑐𝑡 𝑡𝑜: 𝑣𝑇𝑥𝑘 = 1
𝑢𝑇𝑦𝑗 − 𝑣𝑇𝑥𝑗 ≤ 0
𝑗 = 1,2, … . . , 𝑛
𝑢, 𝑣 ≥ 0
The duality problem to output-oriented
CCR model can be written as follows:
𝑀𝑎𝑥𝑖𝑚𝑖𝑧𝑒 𝜓𝑘 [3]
𝑆𝑢𝑏𝑗𝑒𝑐𝑡 𝑡𝑜: ∑ 𝜆𝑗
𝑁
𝑗=1
𝑥𝑖𝑗 ≤ 𝑥𝑖𝑘
∑ 𝜆𝑗
𝑁
𝑗=1
𝑦𝑟𝑗 ≥ 𝜓𝑘𝑦𝑟𝑘
𝜆𝑗 ≥ 0
Where, 𝜆 is a (𝑛 × 1) column
vector; 𝜓 is a scalar; 𝑖 = 1,2, … . . , 𝑚
(Counter for inputs); 𝑟 = 1,2, … . . , 𝑠
(Counter for outputs); 𝑗 = 1,2, … . . , 𝑛
(Counter for companies); 𝑥𝑖𝑗 = amount of
input 𝑖 used by DMU 𝑗; 𝑦𝑟𝑗 = amount of
output 𝑟 produced by DMU 𝑗; and 𝑘
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represents the DMU whose efficiency is to
be evaluated.
Let 𝜓𝑘∗ and is the solution to (3)
then obviously 𝜓𝑘∗ ≥ 1. According to the
Farrell's definition (1957), if 𝜓𝑘∗ = 1, it
indicates a CCR technically efficient
DMU, if 𝜓𝑘∗ > 1, it indicates CCR
technically inefficient. Here it is
worthwhile to note that the above linear
programming problem must be solved 𝑛
times, once for each DMU in the sample.
A value of 𝜓 is then obtained for each
DMU. We denote 𝑇𝐸𝐶𝑅𝑆 = 1/𝜓𝑘 = 𝜃, the
overall technical efficiency (OTE) score
measured by the output oriented CCR
method.
The CCR model is based on the
assumption of constant returns to scale.
Given this assumption, the size of the
DMU is not considered to be relevant in
assessing the relative efficiency. This
means that even small DMUs can produce
at the same level parallel to large DMUs.
However, this assumption is not
appropriate in developing economies
where economies/dis-economies of scale
could set in. In fact, not all DMUs always
operate at an optimal scale. Imperfect
competition, constraints on finance, etc.
may cause a DMU to be not operating at
optimal scale (Coelli et al., 2005).
Therefore, a less restrictive VRS frontier
can be constructed where Overall
Technical Efficiency (OTE) can be
decomposed into pure technical efficiency
(PTE) and scale efficiency (SE). The VRS
model incorporates the dual of CRS
model, with an extra convexity constraint
∑ 𝜆𝑗 = 1𝑁𝑗=1 into problem, which
essentially ensures that an inefficient
DMU is only benchmarked against DMU
of similar size.
The duality problem to output oriented
BCC model can be written as follows:
𝑀𝑎𝑥𝑖𝑚𝑖𝑧𝑒 = 𝜇𝑘 [4]
𝑆𝑢𝑏𝑗𝑒𝑐𝑡 𝑡𝑜: ∑ 𝜆𝑗
𝑁
𝑗=1
𝑥𝑖𝑗 ≤ 𝑥𝑖𝑘
∑ 𝜆𝑗
𝑁
𝑗=1
𝑦𝑟𝑗 ≥ 𝜇𝑘𝑦𝑟𝑘
∑ 𝜆𝑗 = 1
𝑁
𝑗=1
𝜆𝑗 ≥ 0
We denote 𝑇𝐸𝑉𝑅𝑆 = 1𝜇𝑘
⁄ = 𝞿, the
pure technical efficiency (PTE) score
measured by the output oriented BCC
method. It is worthwhile to mention that
BCC model measures the PTE, whereas
CCR model measures both PTE and SE.
Clearly, 𝑇𝐸𝐶𝑅𝑆 ≤ 𝑇𝐸𝑉𝑅𝑆, hence by using
𝑇𝐸𝐶𝑅𝑆𝑘 and 𝑇𝐸𝑉𝑅𝑆
𝑘 measures, we derive a
measure of SE as a ratio of 𝑇𝐸𝐶𝑅𝑆𝑘 to
𝑇𝐸𝑉𝑅𝑆𝑘 given as:
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 55
𝑆𝐸𝑘 = 𝛿𝑘 = 𝑇𝐸𝐶𝑅𝑆
𝑘
𝑇𝐸𝑉𝑅𝑆𝑘⁄ =
𝜓𝑘𝜑𝑘
⁄ =
𝑂𝑇𝐸𝑃𝑇𝐸⁄ [5]
The idea of looking at scale
efficiency is appealing because it provides
a measure of what could be gained by
adjusting the size of the firm (Bogetoft &
Otto, 2010). Banker et al. (1984)
introduced the concept of Most Productive
Scale Size (MPSS) to define the level of
operations that maximizes the efficiency of
a DMU. In short run, a DMU may either
operate at DRS or IRS, nevertheless in the
long run, it will move to CRS by becoming
larger or smaller as a result of changing its
operating strategy in terms of scaling up or
scaling down to survive in a competitive
market.
3.3 Data and Sample
In this study, the analysis is based
on cross-sectional data of 91 Indian
pharmaceutical companies for the year
2015-16. All the data relating to selected
input and output variables have been
extracted from the Prowess database of
Centre for Monitoring Indian Economy
(CMIE). Initially, we got the data of 93
pharmaceutical companies. In order to
detect the potential outliers from the
sample we then applied the method
suggested by Bogetoft & Otto (2015). In
this process, 2 companies were turned out
to be outlier. The removal of outliers
provided us with a more representative
frontier. We used software R1 to perform
the empirical analysis.
3.4 Selection of Input and Output
Variables
The selection of inputs and outputs is
one the most crucial exercises of DEA
analysis. However, there are no specific
rules defined for the selection of input and
output variables, generally the inputs are
defined as resources utilized by the DMU
and outputs as the benefits generated.
Since an organization’s performance is a
complex phenomenon requiring more than
a single criterion, recent studies have
argued that a multi-factor performance
measurement model may be used (Zhu,
2000). Indeed, an accurate selection of the
indicators, which are best adapted to the
objectives of the analysis, is critical to the
relevance and usefulness of the results.
The foremost task for the computation of
technical efficiency using DEA is to
specify a set of input & output variables.
Since an organization’s performance is a
complex phenomenon requiring more than
a single criterion, recent studies have
argued that a multi-factor performance
measurement model may be used (Zhu,
2000). So far our choice of input and
1Benchmarking, ucminf and lpSolveAPI
packages.
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output variables is concerned, we referred
to various natural choices amongst various
researchers (See Kakani et al., 2001;
Tehrani et al., 2012; Dastgir et al., 2012)
In the present study, our choice of
inputs is governed by the fact that three
major elements of financial performance
viz. Liquidity, Solvency and Profitability
have been considered. Two key ratios for
each Indicator have been taken. The final
input variables which have been
considered are (i) Current Ratio, (ii) Quick
Ratio, (iii) Debt-equity Ratio, (iv) Interest
Coverage Ratio, (v) Return-on-Assets and
(vi) Return-on-Equity.
While making the choice of output
variables, we found Tobin’s Q ratio and
market value to book value ratio as widely
accepted proxies for measuring firm value
amongst various researchers. (See
Wernerfelt& Montgomery, 1988; Beaver
& Ryan, 1993; Fama& French 1995;
Kakani et al., 2001).Likewise, following
the same pattern, we used (i) Tobin’s Q
Ratio and (ii) Market Value to Book Value
Ratio as two outputs.
The size of the sample utilized in the
present study is consistent with the various
rules of thumb available in the DEA
literature. Cooper, Seiford, and Tone
(2007) provides two such rules that
together can be expressed as: 𝑛 ≥ {𝑚 ×
𝑠}or 𝑛 ≥ {3(𝑚 + 𝑠)}, ∀ 𝑛 = number of
DMUs, 𝑚 = number of inputs, 𝑠 =number
of outputs. The first rule of thumb states
that sample size should be greater than
equal to product of inputs and outputs.
While the second rule states that number
of observation in the data set should be at
least three times the sum of number of
input and output variables. Given 𝑚 = 6
and 𝑠 = 2 in our study, the sample size
𝑛 = 91 used in the present study exceeds
the desirable size as suggested by the
above mentioned rules of thumb to obtain
sufficient discriminatory power.
4. Empirical Findings
In this section, the efficiency
results obtained through output-oriented
CCR and BCC models have been
presented and discussed. Table 1 presents
the descriptive statistics and frequency
distribution of overall technical efficiency
(OTE) scores of all the 91 Indian
pharmaceutical companies for the year
2015-16 obtained by running output
oriented CCR model. We find that the
mean of OTE scores has turned out to be
0.6946 indicating that on an average the
companies in Indian pharmaceutical
industry have overall technical inefficiency
(OTIE) of about 30.54 percent. The
perusal of the Table 1 further tells that out
of 91 pharmaceutical companies included
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in the sample, only 24 companies have
been found to be relatively efficient with
OTE score equal to one. It represents that
26.37 percent companies set an example of
best-practice by defining the efficient
frontier. The practices of these companies
must be imitated by the inefficient
companies to improve their score of OTE.
It clearly dictates that there is a huge scope
of more value creation for the investors of
Indian pharmaceutical industry.
Table 1: Frequency Distribution and Descriptive Statistics of Overall Technical Efficiency
(OTE) Scores of Indian Pharmaceutical Industry
Frequency Distribution
OTE Scores Range No. of Companies Percentage
OTE < 0.4 15 16.48
0.4 ≤ OTE <0.5 11 12.09
0.5 ≤ OTE <0.6 14 15.38
0.6 ≤ OTE <0.7 5 5.49
0.7 ≤ OTE <0.8 5 5.49
0.8 ≤ OTE <0.9 10 10.99
0.9 ≤ OTE <1 7 7.69
OTE = 1 24 26.37
Total 91 100.00
Descriptive Statistics
Minimum First
Quartile Mean Median
Third Quartile
Maximum Standard Deviation
0.1789 0.4748 0.6946 0.7125 1.0000 1.0000 0.2645 Source: Authors’ calculations.
Decomposition of Overall Technical Efficiency
As stated earlier, the OTE scores obtained
through CCR model can be decomposed
into two mutually exclusive non-additive
components viz. pure technical efficiency
(PTE) and scale efficiency (SE).
Recall,𝑆𝐸 = 𝑂𝑇𝐸 𝑃𝑇𝐸⁄ i.e. 𝑂𝑇𝐸 =
𝑃𝑇𝐸 × 𝑆𝐸. It can be done by using the
BCC model upon the same data. If there is
a difference in scores for a particular
DMU, it indicates that there exists scale
inefficiency (SIE). In DEA literature, the
DMUs getting OTE scores equal to 1 are
referred to as ‘globally technical efficient’
and DMUs getting PTE scores equal to 1
but OTE scores not equal to 1 are called
‘locally technical efficient’.
Table 2 provides the descriptive
statistics and frequency distribution of
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PTE scores of Indian pharmaceutical
companies. The mean value of PTE scores
has turned out to be 0.8396 indicating that
the extent of pure technical inefficiency
(PTIE) in the Indian pharmaceutical
industry is to the tune of about 16.04
percent. Only 50 pharmaceutical
companies out of 91 (i.e. 54.95 percent)
have acquired the status of locally
technical efficient since they attained PTE
score equal to 1. Out of these 50
pharmaceutical companies, 24
pharmaceutical companies are also
relatively efficient under CRS with OTE
score equal to 1 i.e. they are globally as
well as locally technical efficient. Further,
for remaining 26 pharmaceutical
companies it may be stated that they are
locally technical efficient but globally
inefficient.
Table 2: Frequency Distribution and Descriptive Statistics of Pure Technical Efficiency (PTE)
Scores of Indian Pharmaceutical Industry
Frequency Distribution
PTE Scores Range No. of Companies Percentage
PTE < 0.4 9 9.89
0.4 ≤ PTE <0.5 4 4.40
0.5 ≤ PTE <0.6 5 5.49
0.6 ≤ PTE <0.7 3 3.30
0.7 ≤ PTE <0.8 7 7.69
0.8 ≤ PTE <0.9 4 4.40
0.9 ≤ PTE <1 9 9.89
PTE = 1 50 54.95
Total 91 100.00
Descriptive Statistics
Minimum First
Quartile Mean Median
Third Quartile
Maximum Standard Deviation
0.1998 0.7134 0.8396 1.0000 1.0000 1.0000 0.2399 Source: Authors’ calculations.
Table 3: Frequency Distribution and Descriptive Statistics of Scale Efficiency (SE) Scores of
Indian Pharmaceutical Industry
Frequency Distribution
SE Scores Range No. of Companies Percentage
SE < 0.4 5 5.49
0.4 ≤ SE <0.5 4 4.40
0.5 ≤ SE <0.6 6 6.59
0.6 ≤ SE <0.7 7 7.69
0.7 ≤ SE <0.8 6 6.59
0.8 ≤ SE <0.9 11 12.09
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0.9 ≤ SE <1 28 30.77
SE = 1 24 26.37
Total 91 100.00
Descriptive Statistics
Minimum First
Quartile Mean Median
Third Quartile
Maximum Standard Deviation
0.2445 0.7329 0.8399 0.9470 1.0000 1.0000 0.2085 Source: Authors’ calculations.
Table 3 provides the descriptive
statistics and frequency distribution of SE
scores of Indian pharmaceutical
companies. The value of SE scores = 1
implies that the particular DMU is
operating at MPSS i.e. optimal scale size.
On the contrary, a value of SE scores ≠ 1
implies that company is experiencing
inefficiency because it is not operating at
its optimal scale size. For our analysis, the
mean value of SE scores has turned out to
be 0.8399 indicating that the average level
of SIE in the Indian pharmaceutical
industry is about 16.01 percent. Given
PTIE = 16.04 percent, this fact reveals that
scale size and managerial incapacity are
almost equal contributors of OTIE. The
perusal of the Table 3 further tells that out
of 91 pharmaceutical companies included
in the sample, only 24 companies (i.e.
26.37 percent) have attained SE score
equal to 1 and are operating at MPSS.
Thus, it portrays that the remaining 67
pharmaceutical companies (i.e. 73.63
percent) are operating with some degree of
SIE, albeit of different magnitude.
5. Conclusions
In today’s competitive business
environment, efficiency measurement is
receiving increased attention from policy
makers in all sectors of the economy. In
this study, an attempt has been made to
measure the financial efficiency of the
Indian pharmaceutical industry using
cross-sectional data of 91 pharmaceutical
companies for the year 2015-16. We
applied two widely used DEA models viz.
CCR and BCC to calculate the best
practice frontier and estimates of technical
efficiency scores based on selected
financial parameters. The empirical results
indicate that overall technical efficiency
(OTE) scores for the Indian
pharmaceutical companies range from
0.1789 to 1, with mean value of 0.6946. It
implies that on an average the companies
in Indian pharmaceutical industry have the
potential to increase their outputs by about
30.54 percent to using the same level of
inputs. Since we have taken two important
parameters of share value maximization as
output variables in this model, it can be
inferred that Indian pharmaceutical
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 60
companies have huge potential to improve
the shareholder value by using the same
resources as before.
The decomposition of the OTE
scores into two mutually exclusive non-
additive components viz. pure technical
efficiency (PTE) and scale efficiency (SE)
reveals that 16.04 percentage points of
30.54 percent of overall technical
inefficiency (OTIE) as identified by CCR
model are primarily attributed to
managerial inefficiency. The PTE scores
for the Indian pharmaceutical companies
range from 0.1998 to 1, with mean value
of 0.8396. Out of 50 efficient
pharmaceutical companies under BCC
model, 24 companies have also been found
to be relatively efficient under CCR model
with OTE score equal to 1 indicating that
they are globally as well as locally
technical efficient. For remaining 26
companies, it may be stated that OTIE in
these companies is caused not due to
managerial incapability to organize the
resources but rather inappropriate choice
of the scale size. For our analysis, it has
been observed that SE scores range from a
minimum of 0.2445 to a maximum of 1.
The mean value of SE scores has turned
out to be 0.8399 indicating that the average
level of scale inefficiency (SIE) in the
Indian pharmaceutical industry is about
16.01 percent.
In sum, DEA results clearly witness
that there exists a substantial room for the
improvement of financial efficiency in
Indian pharmaceutical industry. Given the
importance of this industry for the Indian
economy, it is imperative that efforts
should be taken to increase the efficiency
of companies whose performance is sub-
optimal. There is a need to take concrete
steps to eliminate the managerial
inefficiencies in the process of resource
utilization and correcting the scale of
operations. Looking carefully into the root
causes of inefficiency can help the Indian
pharmaceutical industry to create more
value for its shareholders. Although, there
is a need to improve the regulatory
policies, especially in the area of patent
and price control, however, in order to
boost the financial efficiency still there are
untapped opportunities available within the
companies internally. Fundamentals of the
individual businesses are still strong and
there is need to use the limited resources
wisely.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 63
A Study on the Impact of FII, FDIand GDs on GDP of India
R. Venkataraman* Thilak Venkatesan**
*Professor, Presidency College, Bangalore.
**Research Scholar, Bharathiar University, Coimbatore.
Abstract
Gross Domestic Product (GDP) is the broadest quantitative measure of a nation's total economic
activity. GDP represents the monetary value of all goods and services produced within a nation's
geographic borders over a specified period of time. A country’s financial health and growth in the
global economy is measured with the help of this macroeconomic factor. In the recent times, India’s
GDP has developed immensely emphasizing the country as one of the most promising emerging
economy. India remains the fastest growing country across the world with an estimated GDP growth
of 7.5% compared to global GDP of 2.5% in the current year. The economic theories on growth,
state’s investment and savings are the most significant factors contributing to a higher growth. This
investment can be broadly classified into domestic savings & foreign capital aiding the growth. In this
context the study was focused to understand the relationship among various investments and savings
augmenting the GDP growth. The data for the analysis was secondary, collected from the RBI
Bulletin. Econometric tools such as ADF test, vector auto regression & Granger causality test were
used for the analysis. FII was found stationary at level and was dropped from the analysis; the
remaining factors were used to fit a ARDL Model. The Granger causality test as well proved a
unidirectional relationship from FDI and GDS to GDP.
Keywords: Investment, Savings, GDP, Econometric Model & Causality
1. Introduction
The growth of Indian economy is
significantly large compared to the other
Asian peers & the emerging countries. The
increase in GDP is driven by various
factors including the consumption,
investments, government expenditure,
exports, and imports and so on. Foreign
investment acts as a catalyst in aiding the
GDP growth. The government has taken
various initiatives in the recent years
including the increase in FDI limits,
attracting more foreign capital to achieve a
higher GDP growth.
Business Standard reported “India’s
growth trajectory over the last decade has
thrown up a direct link between capital
flows and GDP expansion. While domestic
consumption is a big growth booster,
nearly 20 per cent of the country’s growth
has been fueled by capital flows — both
portfolio and foreign direct investment
(FDI).”
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The research was initiated to find and to fit
a model between GDP, FII, FDI and GDS.
The focus of the paper is to substantiate
which form of investment yields a higher
GDP growth. The tools used for the
analysis were ADF, VAR, ARDL and
Granger causality test. A step by step
approach of econometric tools using e-
views was followed.
2. Review of literature
Shrivastav (2013) examined that the
investments in Indian market was
attributed to institutional investors among
whom foreign investors areof primary
importance. The analysis focused to check
whether foreign investors (FII) direct the
Indian stock market. The study examined
whether market movement can be
explained by these investors and their
impact on the stock markets. The short-
term nature of FII had bidirectional
causation with the returns of other
domestic financial markets such as
money markets, stock markets and
foreign exchange markets. The author
observed a positive correlation between
the FII investments and returns of
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SensexNifty. The various sectoral indices
were as well studied for their relationship.
Menani (2013)comparedFDI and FII as
drivers of growth for Indian economy. Her
studies proved that there is unidirectional
causality from FII towards GDP at lag 1
and causality from GDP to FII at lag 2.
Her studies compared both FII & FDI, and
since both provide impetus to growth, she
suggested FDI to be encouraged as it
provides a long term framework unlike FII
which remains a short term phenomenon.
Malhotra (2014) analyzed the impact of
FDI on the Indian economy, challenges to
particularly after two decades of economic
reforms, and the challenges to implement
reforms post globalization. The research
analyzed the FDI inflow patterns to
evaluate the key factors determining FDI
flows. The research found that there has
been a positive impact of the FDI inflows
on the economic growth and the FDI flows
supplements the shortfall of the domestic
capital.
Mehta (2014)analyzed the causal
relationship between real gross domestic
product (GDP) and real gross domestic
saving (GDS) in India. The focus of the
paper was to assess the direction of
causality between saving and economic
growth.The tools used were Granger-
causality technique to analyze the causal
relationship during the period 1951- 2011.
The granger causality test revealed that
there is no evidence of causality in any
direction between per capita GDP.
Abdu (2015)studied the impact of
savings, foreign aid on growth in India for
the period 1981 to 2011 and concluded
that the factors are positively co-integrated
and exhibit stable long run equilibrium.
His studies suggested utilizing aid for
productive sectors and implements poverty
reduction policies.
3. Statement of the Research Problem
The growth of India’s GDP has
largely depended on the domestic
consumption, followed by the foreign
flows. Among the foreign flows,
foreign direct investments would
significantly aid in creating
employment, increasing standard of
living and thereby act as a multiplier
to a consistent growth story, whereas
foreign institutional investments are
more volatile in nature to add
constructively to higher growth. The
purpose of the study is to evaluate the
impact of GDS, FII, FDI on the GDP
of India and model the factors using
VAR to test the linear
interdependency among the variables.
ARDL model wasused to find the
long-term relationship among the
multiple variables and finding out the
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significant determinant of the
affecting factor to Indian GDP.
3.1 Objectives of the Study
1. To study the impact of foreign
institutional investmenton
gross domestic product.
2. To study the impact of foreign
direct investment on gross
domestic product.
3. To study the impact of gross
domestic savings on gross
domestic product.
3.2 Database&Methodology
The data for the research was
collected through secondary sources
mainly from Reserve Bank of India
publications that is RBI Bulletin.
The time period for the study is
15years from 2000 to 2015. E-Views
version 7.2 was used to analyse the
data.
3.2.1 Augmented dickey fuller test- unit
root:
A series is said to be (weakly or
covariance) stationary if the mean
and autocovariances of the series do
not depend on time. Any series that
is not stationary is said to be non
stationary. ADF test can be specified
with no drift and no trend; with trend
and no drift; lastly with both trend
and drift as follows.
∆Yt = δ Yt −1 + ∑αi ∆Yt
−1 +Ut No
drift, no intercept
∆Yt = β 0 + δ Yt −1 + ∑αi
∆Yt −1 +Ut
Intercept, no drift
term
∆Yt = β 0 + β1t + δ Yt −1 +
∑αi ∆Yt −1 +Ut With
intercept and trend
The test specify the Null hypothesis (
H0 ) as that the time series has unit
root, thus the time series is non-
stationary against the Alternative
Hypothesis ( H1 ) that the time series
has no unit root, thus a stationary
time series:
H0: Time series has a unit
root (δ = 1)
H1: Time series has no unit
root (δ ≠1)
3.2.2 Vector Auto Regression
Vector Auto Regression is an
economic model used to capture the
linear interdependencies among
multiple times series of data. Vector
auto regression is used to interpret
the univariate autoregressive model
by allowing for more than one
evolving variable. Vector auto
regression calculated with estimates
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in this project gives an equation
which is used in solving ARDL
model. The structural approach to
simultaneous equations modeling
uses economic theory to describe the
relationships between several
variables of interest.
3.2.3 Normality Test
An informal approach to testing
normality is of comparing a
histogram of the sample data to a
normal probability curve. The
empirical distribution of histogram
data should be resembled normally
distributed. It is difficult to analyze
the distribution if the sample is
small. In regressing the data for
smaller sample one might proceed
against the qualities of normal
distribution with the same mean.
3.2.4 Breush- Godfrey Serial
Correlation
The Breusch-Godfrey serial
correlation LM test is a
autocorrelation in the errors in the
regression model. It makes use of the
residuals from the model being
considered in a regression analysis,
and the test statistic is derived from
the above test. The test also specifies
about the null hypothesis that there is
no serial correlation of any order up
to the p value.
3.2.5 Breusch-Pagan-Godfrey for
Heteroskedasticity
Breusch-Pagan-Godfrey test was
developed in the year 1979which is
used for heteroskedasticity for a
linear regression model. It tests
whether the estimated variance of
the residuals from a regression are
dependent on the values of the
independent variables. In that case it
means it has heteroskedasticity. In
other words heteroskedasticity
means that the variables are scattered
and does not have a linearity which
is not favorable for the analysis.
3.2.6 Stability Test (CUSUM TEST)
The CUSUM test (Brown, Durbin,
and Evans, 1975) is based on the
cumulative sum of the recursive
residuals. This option plots the
cumulative sum together with the
5% critical lines. The test finds
parameter instability if the
cumulative sum goes outside the
area between the two critical lines.
3.2.7 VAR Granger causality test
The Granger causality test is a
statistical hypothesis test for
determining whether one time series
is useful in forecasting another.
Granger causality is a statistical
concept of causality that is based on
prediction. According to Granger
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causality, if a signal X1 "Granger-
causes" (or "G-causes") a signal X2,
then past values of X1 should
contain information that helps
predict X2 above and beyond the
information contained in past values
of X2 alone.
3.2.8 Auto Regressive Distributive Lag
Model
The test is used for finding out the
long term relationship among the
variables and finding out the
significant determinants ofGross
Domestic Product.
4. Data analysis and interpretation
The data was collected from the RBI
Bulletin and the data was differenced to
obtain stationarity. The Gross domestic
product was considered as dependent
variable,foreign institutional investments,
foreign direct investment and gross
domestic savingswere independent
variables.
Table 1: GDP at Factor Cost, FII, FDI & GDS
Source: dbie.rbi.org.in
The stationary was observed at the first
difference of GDP (gross domestic
product). It was observed that the
probability value was 0.0006 which is less
than 0.05 inferring that the data is
stationary.
Year GDP at Factor Cost FII FDI GDS
2000 18642.28 1329 10,733 4329.468
2001 19726.05 2293 18,654 4874.588
2002 20482.9 527 12,871 4916.977
2003 22227.6 7769 10,064 5657.718
2004 23887.69 8599 14,653 7333.365
2005 26161.02 9929 24,584 8249.81
2006 28711.2 7011 56,390 9392.25
2007 31297.18 24448 98,642 10647.23
2008 33393.74 -16553 1,42,829 10171.2
2009 45160.72 17910 1,23,120 13963.35
2010 49185.31 37985 97,320 15818.34
2011 52475.28 2168.26 1,65,146 16627.09
2012 54821.12 30110.74 1,21,907 16412.86
2013 57417.9 7027.23 1,47,518 16837.36
2014 98270.89 38008.27 1,89,107 28785.55
2015 51597.57 8443.898 1,91,063
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Table 2: ADF: GDP (gross domestic product at factor cost)
Null Hypothesis: D(GDP) has a unit root
Exogenous: Constant, Linear Trend
Lag Length: 3 (Automatic - based on SIC, maxlag=3)
t-Statistic Prob.*
Augmented Dickey-Fuller test statistic -7.499550 0.0006
Test critical values: 1% level -5.124875
5% level -3.933364
10% level -3.420030
*MacKinnon (1996) one-sided p-values.
Table 3: ADF test: FDI (foreign direct investment) Null Hypothesis: D(FDI) has a unit root
Exogenous: Constant
Lag Length: 0 (Automatic - based on SIC, maxlag=3)
t-Statistic Prob.*
Augmented Dickey-Fuller test statistic -4.657526 0.0032
Test critical
values: 1% level -4.004425
5% level -3.098896
10% level -2.690439
*MacKinnon (1996) one-sided p-values.
The stationarity was obtained at the first
difference of FDI (foreign direct
investment). It was observed that the
probability value was 0.0032 which is less
than 0.05 inferring that the data is
stationary.
Table 4:ADF test:GDS (gross domestic saving)
Null Hypothesis: D(GDS) has a unit root
Exogenous: Constant, Linear Trend
Lag Length: 3 (Automatic - based on SIC, maxlag=3)
t-Statistic Prob.*
Augmented Dickey-Fuller test statistic -8.070142 0.0005
Test critical values: 1% level -5.295384
5% level -4.008157
10% level -3.460791
*MacKinnon (1996) one-sided p-values.
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The stationarity was obtained at the first
difference of GDS (Gross domestic
savings). It was observed that the p –Value
was 0.0005 which is less than 0.05
inferring that the data is stationary. The
same can as well be observed by the t-
statistic of 8.070145.
Table 5: ADF : FII (Foreign institutional investments) Null Hypothesis: FII has a unit root
Exogenous: Constant
Lag Length: 0 (Automatic - based on SIC, maxlag=3)
t-Statistic Prob.*
Augmented Dickey-Fuller test statistic -4.868828 0.0019
Test critical values: 1% level -3.959148
5% level -3.081002
10% level -2.681330
*MacKinnon (1996) one-sided p-values.
The stationarity was obtained at the level
of FII (foreign institutional investment). It
was observed that the probability value
was 0.0019 which is less than 0.05
inferring that the data is stationary. The
same can as well be observed by the t-
statistic of 4.868828.
Vector Auto Regression Analysis
The vector auto regression (VAR) is an
econometric model used to capture the
linear interdependencies among multiple
time series. VAR models generalize the
univariate autoregressive model (AR
model) by allowing for more than one
evolving variable. All variables in a VAR
are treated symmetrically in a structural
sense (although the estimated quantitative
response coefficients will not in general be
the same); each variable has an equation
explaining its evolution based on its own
lags and the lags of the other model
variables. VAR modeling does not require
as much knowledge about the forces
influencing a variable as do structural
models with simultaneous equations: The
only prior knowledge required is a list of
variables which can be hypothesized to
affect each other inter temporally.
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Table 6: Vector Auto regression Estimates
Date: 05/03/16 Time: 15:29
Sample (adjusted): 2003 2014
Included observations: 12 after adjustments
Standard errors in ( ) & t-statistics in [ ]
DGDP DFDI DGDS
DGDP(-1) 1.274379 -14.84190 0.462883
(2.48260) (9.51833) (0.74297)
[ 0.51332] [-1.55930] [ 0.62302]
DGDP(-2) 3.815938 11.89551 0.918278
(2.69895) (10.3478) (0.80772)
[ 1.41386] [ 1.14957] [ 1.13688]
DFDI(-1) 0.082174 -0.082867 0.011296
(0.11363) (0.43566) (0.03401)
[ 0.72317] [-0.19021] [ 0.33218]
DFDI(-2) -0.158232 0.239423 -0.054845
(0.12222) (0.46858) (0.03658)
[-1.29469] [ 0.51095] [-1.49947]
DGDS(-1) -6.908431 22.65152 -2.099964
(5.15954) (19.7818) (1.54410)
[-1.33896] [ 1.14507] [-1.35999]
DGDS(-2) -12.05358 -19.73790 -3.332423
(6.61636) (25.3673) (1.98008)
[-1.82178] [-0.77809] [-1.68297]
C 10582.69 21406.31 3602.450
(5480.09) (21010.8) (1640.03)
[ 1.93112] [ 1.01883] [ 2.19657]
R-squared 0.704614 0.511979 0.700954
Adj. R-squared 0.350150 -0.073646 0.342098
Sum sq. resids 4.05E+08 5.95E+09 36270798
S.E. equation 8999.725 34505.12 2693.355
F-statistic 1.987832 0.874244 1.953302
Log likelihood -121.0338 -137.1608 -106.5570
Akaike AIC 21.33897 24.02680 18.92616
Schwarz SC 21.62184 24.30966 19.20902
Mean dependent 6482.333 14686.33 1989.048
S.D. dependent 11164.08 33300.66 3320.572
Determinant resid covariance (dof adj.) 2.76E+22
Determinant resid covariance 1.99E+21
Log likelihood -345.3458
Akaike information criterion 61.05763
Schwarz criterion 61.90622
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Equation derived from the VAR Estimates:
DGDP = C(1)*DGDP(-1) + C(2)*DGDP(-
2) + C(3)*DFDI(-1) + C(4)*DFDI(-2) +
C(5)*DGDS(-1) + C(6)*DGDS(-2) + C(7)
ARDL: Autoregressive Distributive Lag
model:
The test is used for finding out the long
term relationship among the variables and
finding out the significant determinants
affecting GDP. The model equation used
at the beginning of the approach consisting
of all the variables is:
DGDP = C(1)*DGDP(-1) + C(2)*DGDP(-
2) + C(3)*DFDI(-1) + C(4)*DFDI(-2) +
C(5)*DGDS(-1) + C(6)*DGDS(-2) + C(7)
DFDI = C(8)*DGDP(-1) + C(9)*DGDP(-
2) + C(10)*DFDI(-1) + C(11)*DFDI(-2) +
C(12)*DGDS(-1) + C(13)*DGDS(-2) +
C(14)
DGDS = C(15)*DGDP(-1) +
C(16)*DGDP(-2) + C(17)*DFDI(-1) +
C(18)*DFDI(-2) + C(19)*DGDS(-1) +
C(20)*DGDS(-2) + C(21)
Table 7: Dependent Variable: DGDP
ARDL Model: Method: Least Squares
Date: 05/03/16 Time: 15:36
Sample (adjusted): 2003 2015
Included observations: 13 after adjustments
DGDP = C(1)*DGDP(-1) + C(2)*DGDP(-2) + C(3)*DFDI(-1) + C(4)*DFDI(-2)
+ C(5)*DGDS(-1) + C(6)*DGDS(-2) + C(7)
Coefficient Std. Error t-Statistic Prob.
C(1) 0.068364 1.405292 0.048647 0.9628
C(2) 4.794228 2.046467 2.342685 0.0576
C(3) 0.097732 0.104701 0.933442 0.3866
C(4) 0.124705 0.103091 -1.20966 0.2719
C(5) 5.670292 4.481677 -1.265217 0.2527
C(6) 14.48063 4.983009 -2.906001 0.0271
C(7) 12073.02 4632.743 2.60602 0.0403
R-squared 0.890742 Mean dependent var 2393.43
Adjusted R-squared 0.781485 S.D. dependent var 18209.8
S.E. of regression 8512.3 Akaike info criterion 21.2401
Sum squared resid 4.35E+08 Schwarz criterion 21.5443
Log likelihood -131.0609 Hannan-Quinn criter. 21.1776
F-statistic 8.15268 Durbin-Watson stat 1.77957
Prob(F-statistic) 0.010998
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The ARDL Model, R square is .89 which
translates to 89% prediction of the
dependent variable. The F-statistic being
0.01 less than 0.05% suggest that the
overall model has greater predictive
power. The tests for residual diagnostics
are tabled below.
Normality test:
Normality tests are used to determine if the
data arenormally distributed.The results of
the normality test are given below.
Graph 1 & Table 8: Result of normality test
The value of Jarque-Berastatistics, is more
than 0.05 that is 0.886170. The P-value
evidences that the data is normally
distributed. The Null hypothesis being that
the data is not normally distributed which
is being rejected according to the P-Value.
Test for Serial Correlation
The test was performed to check the
relationship between a given variable and
itself over various time intervals. Serial
correlations are often found in repeating
patterns when the current value of a
variable effects its future value.
Table 9: Serial Correlation test
Date: 05/03/16 Time: 21:22
Sample: 2003 2015
Included observations: 13
Autocorrelation Partial Correlation AC PAC Q-Stat Prob
. | . | . | . | 1 0.069 0.069 0.0780 0.780
.***| . | ****| . | 2 -0.469 -0.476 3.9792 0.137
0
1
2
3
4
-10000 -5000 0 5000 10000
Series: ResidualsSample 2003 2015Observations 13
Mean -2.92e-12Median 22.94577Maximum 11425.52Minimum -9793.514Std. Dev. 6019.105Skewness 0.247791Kurtosis 2.552116
Jarque-Bera 0.241693Probability 0.886170
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From the above result of the serial
correlation, the probability is more than
0.05 or 5% which is 0.780 and therefore
thetest suggests that there is no serial
correlation in the model.
Heteroskedasticity Test
One of the key assumptions of regression
is that the variance of the errors is constant
across observations. If the errors have
constant variance, the errors are called
homoscedastic. Typically, residuals are
assessed this assumption
Table 10: Heteroskedasticity Test: Breusch-Pagan-Godfrey
F-statistic 2.041765 Prob. F(6,6) 0.2031
Obs*R-squared 8.726166 Prob. Chi-Square(6) 0.1896
Scaled explained SS 1.442558 Prob. Chi-Square(6) 0.9632
From the above table, the probability of
the chi square with the observed R square
is more than 0.05 or 5% thus the model
proves that there is no heteroskedasticity.
Graph 2: Stability test:
From the above graph, the blue line of the
data is within the 5% significance. This
refers that the data in the model using
ARDL model is stable.
Table 11: VAR Granger Causality
Date: 05/03/16 Time: 15:48
Sample: 2000 2015
Included observations: 12
-8
-6
-4
-2
0
2
4
6
8
2010 2011 2012 2013 2014 2015
CUSUM 5% Significance
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Dependent variable: DGDP
Excluded Chi-sq df Prob.
DFDI 4.709301 2 0.0949
DGDS 8.346115 2 0.0154
All 11.85425 4 0.0185
Dependent variable: DFDI
Excluded Chi-sq df Prob.
DGDP 2.492986 2 0.2875
DGDS 1.436596 2 0.4876
All 3.622755 4 0.4595
It was observed that theDFDI has a
probability of 9.49% (Less than 10% level)
and DGDS has a probability on 1.54%
(Less than 5% level) in table 10. It is
concluded that GDS Granger Causes GDP
at 5% level and FDI Granger Causes GDP
at 10% level. The same relationship is
checked for a two way relationship. It was
observed that the relation is only one way.
5. Suggestions
The unidirectional causality was
significant in the VAR causality test. GDS
was found significant at 5% level were as
FDI was found significant only at 10%
level. GDS was found to have a higher
impact over GDP compared to FDI. Hence
the policy makers are suggested to
incentivize the domestic savings as well
along with priority to foreign direct
investments to encourage higher GDP
growth.
6. Implications
The research paper proves that there exists
a strong relationship between GDS and
GDP, which was significant at 5% level
and between FDI and GDP at 10% level.
The various initiatives taken by the policy
makers to increase FDI augers well to
increase the GDP growth. The policy
makers can provide incentives to increase
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 76
domestic savings which would contribute a
higher GDP growth. The various schemes
of increase the domestic savings can be
relooked to facilitate a higher savings.
7. Conclusion
The research demonstrates that Gross
domestic savings leads to an increase in
the GDP with 2 lags. It is observed from
the ARDL linear estimates (Table 6). The
relationship using Granger causality was
found unidirectional. The various tests for
normality, serial correlation
&heteroskedasticity proved residuals to be
free from all the criteria’s. The ARDL
model fit estimates a 89% accuracy (R2
value) with the model fit F-value (0.01).
The data suggests that a higher growth of
GDP can be achieved by increasing the
domestic savings.
8. Limitations and Scope for further
research
The data collected was limited to 4
variables- GDP, GDS, FII & FDI. The
other forms of investment such as portfolio
investments can also be considered to give
a clear picture. FII proved stationary al
level leading to rejection of the variable
from the model. The other theoretical
models of savings can as well be tested to
obtain reliable estimates. The model can
be extended to a higher time period; the
study was performed using 15 years data
i.e. from 2000 to 2015. GDP data used for
the analysis was at factor cost, other
substitutes can yield a different dimension
to the model.
References
Abdu, Murtala(2015).Impact of savings,
foreign aid on growth in India, Retrieved
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_Symposium/conference/pdf/C541.pdf
Gujarati, Damodar N. (2009). Basic
Econometrics, Tata Mc-Graw hill,492-
499.
Handbook of statistics on Indian economy,
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http://dbie.rbi.org.in/DBIE/
dbie.rbi?site=publications
Koop, Gary (2005). Analysis of economic
data, John Wiley & Sons, 121-133.
Malhotra, Bhavya(2014). Foreign direct
investment: Impact on Indian economy,
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http://www.ripublication.com/gjbmit/
gjbmitv4n1_03.pdf
Mehta, Sachin N. & Rami, Gaurang D.
(2014).Causal relationship between
savings and economic growth in
India,Retrieved from
https://www.academia.edu/5903697/
CAUSAL_RELATIONSHIP_BETWEEN_S
AVINGS_AND_ECONOMIC_GROWTH_I
N_INDIA?auto=download.
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Menani, Shikha(2013).FDI and FII as
drivers of growth for Indian economy: A
Comparison, Retrieved from
www.ijird.com/index.php/ijird/article/view
File/44248/35762
Shrivastav, Anubha(2013).Influence of FII
flows on Indian stock market, Retrieved
fromhttp://accman.in/images/feb13/Shriva
stav%20A.pdfhttp://www.business-
standard.com/article/opinion/indian-gdp-
growth-largely-depends-on-capital-flows-
111121400005_1.html
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 78
A Comparative Study of Non-Performing Assets in Scheduled Commercial
Banks during Pre SARFAESI Period and Post SARFAESI Period Munish Gupta
* Naresh Malhotra**
*Assistant Professor, Department of Commerce, St.Soldier College(Co- Ed), Jalandhar
**Professor, Department of Commerce, Doaba College Jalandhar
Abstract
Non-performing assets have adversely affected the profitability of all scheduled commercial banks of
India. Almost all banks whether it is public sector bank, new private sector bank or old private sector
bank in India, are affected with this death worthy disease. Government of India has enacted many
legislatures to recover the dead amount of loan advanced by banks from time to time. However,
SARFAESI act is major enactment that has been introduced in 2002. In this research paper, an attempt is
made to analyze the status of non-performing assets in sector wise banks before and after enactment of
SARFAESI Act 2002.
Keywords:Gross NPA, Net NPA, Pre SARFAESI, Post SARFAESI, Public sector Banks, New Private
Sector Banks, Old Private sector Banks.
Introduction
Banking sector in India is going through a
transformation since era of the beginning
liberalization. Interest rate has declined
considerably. The performance of banks has
improved slightly over time. However,
public sector banks are doing the worst
among all banks. The banking sector as a
whole especially the public sector banks still
suffer from considerable Non-performing
Assets. The growing NPAs have been
reeling under high level of bad debts. But
the situation has improved over time. In the
recent past, the bank regulators have
introduced a number of measures to link the
regulation of commercial banks to the level
of risk and financial liability of these banks
(Aspal&Malothra 2012). New legal
developments like the Securitization and
Reconstruction of Financial Assets and
Enforcement of Security Interest
(SARFAESI) Act provide new option to
banks in their struggle against non-
performing assets.
Non-Performing Assets
An asset is classified as non-performing
asset (NPA) if the borrower does not pay
dues in the form of principal and interest for
a period of 180 days. However, with effect
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from March 2004, default status would be
given to a borrower if dues were not paid for
90 days.
If any advance or credit facilities granted by
a bank or the financial institution to a
borrower become non performing, then the
bank have to treat all the advances/credit
facilities granted to that borrower as non
performing without having any regard to the
fact there may still exist certain
advances/credit facilities having performing
status.
With a view to moving toward international
best practices and to ensure greater
transparency, it has been decided to adopt
the ’90 days overdue’ norms for
identification of non-performing assets,
from the year ending 31 March 2004. Thus
with effect from March 2004, a non-
performing asset (NPA) shall be a loan or an
advance where:
1. Interest and/or installment of
principal remain overdue for a
period of more than 90 days in
respect of a Term Loan.
2. The account remains ‘out of order
for more than 90 days, in respect of
an overdraft/cash credit.
3. The bill remains overdue for a
period of more than 90 days in the
case of bill purchased and
discounted.
4. Interest and/or installment of
principal remains overdue for two
harvest seasons but for a period not
exceeding two half years in the case
of an advance granted for
agriculture purpose and
5. Any amount to be received remains
overdue for a period of more than
90days in respect of other accounts.
Classification of assets
From the Reserve Bank of India definition
of Non-Performing Asset, assets are
categorized as follows.
1) Standard Assets: Assets which do not
disclose any problem or once which carry
only the normal risk to be classified as
standard.
2) Sub- Standard assets: It is one which has
been classified as Non-performing asset for
a period not exceeding 12 months. With
effect from 31 March 2005 a substandard
asset is one which has remained NPA for a
period less than or equal to one year (12
months) Thus the earlier period of 18
months has been reduced to 12 months.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 80
3) Doubtful Assets: A doubtful asset is one,
which remains sub- standard for a period of
12 months. With effect from 31 March
2005, an asset is classified as doubtful, if it
has remained substandard for period of 12
months. Thus, the earlier period of 18
months has now reduced to 12 months.
4) Loss assets: Assets where the losses are
confirmed or these are considered as
uncorrectable are categorized as loss assets.
These are the assets where the bank or
external auditors or Reserve Bank of India,
inspectors has identified loss but the amount
has not written off, wholly or partly.
Review of Literature
Menon (2015)The level of NPA in private
sector banks is lower than their nationalized
counterparts. This could be due to better
credit standards maintained by these private
players. However, the authorities should
ensure that the interest of customers is
protected by the banks and they are not
exceeding the limits, so as to reduce the
NPA levels
Roy (2014) The alarming thing is that all the
developed and developing countries have
already managed to curb the NPA level from
the high of 2008-09 at the time of global
recession, where it is still rising in India.
Mukund (2011) found that the cases get
delayed inordinately in a Debt Recovery
Tribunal much against the spirit and motive
of its very establishment. Banks have
expressed their dissatisfaction with the
system that was instituted to ensure speedy
recovery.
Objectives of the Study
1. To review the sector wise NPA
position of scheduled commercial
banks in pre –SARFAESI period and
post SARFAESI period.
2. To assess the comparative position
of NPAs of scheduled commercial
banks in pre –SARFAESI period and
post SARFAESI period.
Sources of Data
The data collected is mainly secondary in
nature. The sources of data for this paper
include the literature published by Indian
Banking Association and Reserve Bank of
India, various magazines, Journals, Books
dealing with the current banking scenario
and research papers.
Research Methodology
Research design used to carry out this study
is descriptive research because it deals with
statistical data and the main aim of the
report is to review the NPA position of
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 81
public sector banks, new private sector
banks and old private sector banks during
pre –SARFAESI Act 2002 and post
SARFAESI Act 2002. An attempt has been
made to analyse the sector wise magnitude
of non-performing assets of banks under
study. The study is done on the basis of data
for the period of 20 years that has been
segregated in two phases i.e Phase-I for 7
years (1996-97 to 2002-03) during Pre
SARFAESI Act and Phase-II for 13 years
(2003-04 to 2015-16) during Post
SARFAESI Act. The sample size consists of
10 Public Sector Banks 5 New Private
Sector Banks and 5 old Private Sector
Banks. The scope of the study is limited to
the analysis of NPAs of Sector wise selected
scheduled commercial Banks in two phases.
It examines comparative analysis of Gross
NPA ratio, Net NPA ratio and rank them as
per mean during PRE SARFAESI period
and POST SARFAESI period. The data has
been analyzed using percentage method, and
selected statistical tools such as mean,
compound annual growth rate and ranking.
Data is presented with the help of tables,
charts etc.
TABLE 1: List of Banks Taken for Study
SR.NO. NAME OF THE BANK TYPE OF BANK Abbreviations
1. STATE BANK OF INDIA Public Sector Bank SBI
2. STATE BANK OF PATIALA Public Sector Bank SBOP
3. ALLAHABAD BANK Public Sector Bank AB
4. BANK OF INDIA Public Sector Bank BOI
5. CANARA BANK Public Sector Bank CB
6. CENTRAL BANK OF INDIA Public Sector Bank CBI
7. INDIAN BANK Public Sector Bank IB
8. PUNJAB AND SINDH BANK Public Sector Bank PSB
9. PUNJAB NATIONAL BANK Public Sector Bank PNB
10. UCO BANK Public Sector Bank UB
11. HDFC BANK New Private Sector Bank HDFC
12. ICICI BANK New Private Sector Bank ICICI
13. AXIS BANK(UTI BANK) New Private Sector Bank AXIS
14. INDUSIND BANK New Private Sector Bank ISB
15. DEVLOPMENT CREDIT BANK New Private Sector Bank DCB
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 82
16. CITY UNION BANK Old Private Sector Bank CUB
17. DHANLAKSHMI BANK Old Private Sector Bank DB
18. FEDERAL BANK Old Private Sector Bank FB
19. JAMMU AND KASMIR BANK Old Private Sector Bank JKB
20. KARNATAKA BANK Old Private Sector Bank KB
Table 2 shows the gross NPA ratio of sector
wise scheduled commercial banks during
PRE SARFAESI Period with significant
statistics like mean, growth rate of NPA’s
through CAGR. From the above table it is
seen that gross NPA of public sector banks
is in the downward trend with varying
growth. The compound annual growth rate
of public sector banks under study is in the
range of -18.61% to -5.20%. The gross NPA
of New private sector banks is having the
upward trend with varying growth. The
compound annual growth rate of New
private sector banks under study is in very
high range of -20.31% to 28.20%. In the
same way, the gross NPA of old private
sector banks is having generally the upward
trend with varying growth. The compound
annual growth rate of old private sector
banks under study is in the range of -5.11%
to 11.80%. As per the mean, which is the
representative of data in the group, banks are
ranked in ascending order, which interpret
the gross NPA that better the performance,
lower the ratio. From the above table it is
extracted that HDFC Bank is ranked first as
it was able to manage lowest means GNPA
ratio of 2.35%, followed by ICICI Bank at
second position with mean GNPA ratio of
5.11%. Indian Bank and Punjab and Sind
Bank have got lowest rank of 20 with a
mean ratio of 28.79% and 19 with a mean
ratio of 21.67% respectively followed by
Allahabad Bank of 18th rank with GNPA
ratio of 19.22%.
Similar trend has been shown by net NPA
ratio in Table - 3 during PRE SARFAESI
Act period. From the above table it is
extracted that HDFC Bank is ranked first as
it was able to manage lowest means NNPA
ratio of 0.63%, followed by ICICI Bank at
second position with mean NNPA ratio of
2.88% and third rank achieve by Jammu and
Kashmir Bank with mean GNPA ratio of
3.36%. Indian Bank and Allahabad Bank
have got lowest rank of 20 with a mean ratio
of 16.32% and 19 with a mean ratio of
12.02% respectively followed by Punjab and
Sind Bank at 18th
Rank with 11.09%.
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 83
Analysis and Interpretation
Table 2: Sector wise Gross NPA ratio and Ranks of Individual Banks (PRE-SARFAESI Act 2002)
Sec
tors
Ban
ks
1996
-97
1997
-98
1998
-99
1999
-00
2000
-01
2001
-02
2002
-03
Mea
n
SD
Ran
k
CA
GR
Publi
c S
ecto
r B
ank
SBI 16.02 14.14 15.56 14.25 12.93 11.95 9.34 13.46 2.29 14 -8.60%
SBP 11.32 11.88 13.98 10.99 9.66 6.94 4.80 9.94 3.12 8 -13.32%
AB 23.93 23.18 20.09 19.07 17.66 16.94 13.65 19.22 3.59 18 -8.93%
BOI 11.78 11.55 11.87 12.90 10.25 9.37 8.55 10.90 1.55 10 -5.20%
CB 20.26 18.69 18.32 10.42 7.48 6.22 5.96 12.48 6.38 12 -18.45%
CBI 25.00 20.47 17.41 16.63 16.06 14.70 13.06 17.62 3.99 17 -10.26%
IB 39.12 38.96 38.70 32.77 21.76 17.86 12.39 28.79 11.27 20 -17.44%
PSB 30.71 26.79 23.01 15.27 18.45 18.19 19.25 21.67 5.46 19 -7.49%
PNB 16.31 14.50 14.12 13.19 11.71 11.38 11.58 13.26 1.84 13 -5.55%
UCO 28.35 24.04 22.55 18.79 11.64 9.59 8.24 17.60 7.86 16 -18.61%
Old
Pri
vat
e
Sec
tor
Ban
ks AXIS 4.33 7.15 7.86 5.47 4.64 5.18 3.16 5.40 1.63 3 -5.11%
CUB 8.50 11.03 12.02 12.40 13.69 13.20 12.11 11.85 1.71 11 6.08%
DCB 8.09 7.03 6.25 7.40 7.84 9.29 9.56 7.92 1.19 6 2.82%
DB 6.75 15.68 18.80 14.58 14.77 15.29 13.18 14.15 3.69 15 11.80%
FB 7.00 7.34 10.93 11.75 12.84 11.88 8.21 9.99 2.41 9 2.69%
New
Pri
vat
e
Sec
tor
Ban
ks HDFC 0.50 3.04 1.65 3.07 2.81 3.18 2.22 2.35 0.99 1 28.20%
ICICI 2.24 1.93 4.72 2.54 5.42 10.23 8.72 5.11 3.28 2 25.42%
ISB 2.74 5.33 10.08 7.14 6.13 7.41 4.94 6.25 2.30 4 10.32%
JKB 12.14 9.40 7.90 6.52 4.97 3.62 3.11 6.81 3.26 5 -20.31%
KB 4.47 4.98 8.01 8.82 10.58 10.43 12.99 8.61 3.08 7 19.46%
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 84
Table 3: Sector wise Net NPA ratio and Ranks of Individual Banks (PRE-SARFAESI Act 2002)
Sec
tors
Ban
ks
1996
-97
1997
-98
1998
-99
1999
-00
2000
-01
2001
-02
2002
-03
Mea
n
SD
Ran
k
CA
GR
Publi
c S
ecto
r B
ank
SBI 7.30 6.07 7.18 6.41 6.03 5.63 4.50 6.16 0.95 10 -7.75%
SBP 5.88 7.04 8.23 6.09 4.92 2.94 1.49 5.23 2.34 6 -20.45%
AB 14.84 15.09 12.54 12.24 11.23 11.09 7.08 12.02 2.70 19 -11.60%
BOI 6.93 7.34 7.28 7.55 6.72 6.02 5.37 6.74 0.79 11 -4.16%
CB 9.32 7.52 7.09 5.20 4.84 3.89 3.59 5.92 2.11 8 -14.70%
CBI 14.40 12.21 9.79 9.84 9.72 7.98 7.02 10.14 2.49 16 -11.29%
IB 25.24 26.01 21.67 16.80 10.06 8.28 6.15 16.32 8.26 20 -20.97%
PSB 12.04 10.84 10.48 9.39 12.27 11.70 10.89 11.09 1.00 18 -1.66%
PNB 10.38 9.57 8.96 8.52 6.69 5.32 3.86 7.61 2.39 14 -15.20%
UCO 13.73 11.14 10.83 8.75 6.35 5.45 4.36 8.66 3.43 15 -17.40%
Old
Pri
vat
e
Sec
tor
Ban
ks AXIS 3.66 5.63 6.32 4.71 3.43 2.74 2.39 4.13 1.47 4 -6.86%
CUB 5.30 7.54 7.96 7.26 8.20 8.22 8.21 7.53 1.05 13 7.57%
DCB 5.93 5.02 4.79 5.86 6.12 6.47 7.76 5.99 0.98 9 4.58%
DB 4.51 11.01 12.33 11.08 11.34 11.66 9.25 10.17 2.67 17 12.72%
FB 7.16 5.28 7.53 8.56 10.08 8.60 4.95 7.45 1.85 12 -5.97%
New
Pri
vat
e
Sec
tor
Ban
ks HDFC 0.01 1.24 1.08 0.77 0.45 0.50 0.37 0.63 0.43 1 82.54%
ICICI 1.73 1.14 2.88 1.53 2.19 5.48 5.21 2.88 1.77 2 20.17%
ISB 2.08 3.96 7.20 5.98 5.25 6.59 4.25 5.04 1.76 5 12.65%
JKB 6.03 4.57 3.79 3.22 2.45 1.88 1.58 3.36 1.58 3 -20.01%
KB 3.12 3.06 4.99 5.73 6.93 5.90 7.36 5.30 1.70 7 15.38%
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 85
Table 4 shows the gross NPA ratio of
sector wise scheduled commercial banks
during POST SARFAESI period with
significant statistics like mean, growth rate
of NPA’s through CAGR. From the above
table it is seen that gross NPA of public
sector banks is generally in the upward
trend with varying growth. The compound
annual growth rate of public sector banks
under study is in the range of -8.23% to
7.27%. The gross NPA of New private
sector banks is having the mixed trend
with varying growth. The compound
annual growth rate of New private sector
banks under study is in range of -10.51%
to 8.75%. In the same way, the gross NPA
of old private sector banks is having
generally the downward trend with varying
growth. The compound annual growth rate
of old private sector banks under study is
in the range of -13.14% to -4.25%. As per
the mean, which is the representative of
data in the group, banks are ranked in
ascending order, which interpret the gross
NPA that better the performance, lower the
ratio. From the above table it is extracted
that HDFC Bank is ranked first as it was
able to manage lowest means GNPA ratio
of 1.29%, followed by Axis Bank at
second position with mean GNPA ratio of
1.46% and third rank achieve by Indusind
Bank.Bank with mean GNPA ratio of
1.88%. Development Credit Bank and
Central Bank of India have got lowest rank
of 20 with a mean ratio of 6.15% and 19
with a mean ratio of 5.97% respectively
followed by Punjab and Sind Bank of 18th
rank with GNPA ratio of 5.51%.
Similar trend has been shown by net NPA
ratio in Table - 4.104 during POST
SARFAESI Act period. From the above
table it is extracted that HDFC Bank is
ranked first as it was able to manage
lowest means NNPA ratio of 0.31%,
followed by AXIS Bank at second position
with mean NNPA ratio of 0.63% and third
rank achieve by Federal Bank with mean
GNPA ratio of 0.98%. UCO Bank and
Central Bank of India have got lowest rank
of 20 with a mean ratio of 2.91% and 19
with a mean ratio of 2.89% respectively
followed by Punjab and Sind
Bank at 18th
Rank with 2.87%
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 86
Table 4: Sector wise Gross NPA ratio and Ranks of Individual Banks (POST-SARFAESI Act 2002)
Sectors Ban
ks
2003
-04
2004
-05
2005
-06
2006
-07
2007
-08
2008
-09
2009
-10
2010
-11
2011
-12
2012
-13
2013
-14
2014
-15
2015
-16
Mea
n
SD
Ran
k
CA
GR
Publi
c S
ecto
r B
ank
SBI 7.75 5.96 3.90 2.92 3.04 2.98 3.28 3.48 4.90 4.75 4.95 4.25 6.50 4.51 1.50 14 -1.46%
SBP 3.71 4.13 2.40 1.80 1.42 1.30 2.14 2.60 2.94 3.25 4.44 5.41 7.87 3.34 1.83 8 6.47%
AB 8.66 5.80 3.90 2.61 2.01 1.80 1.71 1.80 1.91 3.92 5.72 5.46 9.75 4.23 2.70 12 0.99%
BOI 7.86 5.45 3.70 2.42 1.68 1.70 1.64 2.64 2.90 2.99 3.24 5.39 13.06 4.21 3.21 11 4.32%
CB 6.33 3.89 2.30 1.51 1.31 1.60 1.53 1.47 1.75 2.57 2.49 3.89 9.40 3.08 2.37 6 3.35%
CBI 12.55 9.50 6.80 4.81 3.16 2.70 2.32 1.82 4.83 4.80 6.27 6.09 11.95 5.97 3.48 19 -0.41%
IB 7.99 4.19 2.90 1.85 1.21 0.90 0.76 0.99 1.94 3.33 3.67 4.40 6.65 3.14 2.26 7 -1.52%
PSB 18.16 18.16 9.60 2.43 0.74 0.70 0.63 0.99 1.64 2.96 4.41 4.76 6.48 5.51 6.20 18 -8.23%
PNB 9.35 5.96 4.10 3.45 2.74 1.80 1.71 1.79 3.15 4.27 5.25 6.55 12.90 4.85 3.27 15 2.72%
UCO 6.93 4.96 3.30 3.17 2.97 2.20 2.15 3.32 3.73 5.42 4.32 6.76 16.09 5.02 3.67 17 7.27%
Old
Pri
vat
e
Sec
tor
Ban
ks AXIS 2.88 1.98 1.70 1.13 0.83 1.10 1.39 1.28 1.18 1.19 1.29 1.36 1.71 1.46 0.52 2 -4.25%
CUB 10.36 5.89 4.30 2.58 1.81 1.80 1.36 1.21 1.01 1.13 1.81 1.86 2.41 2.89 2.64 4 -11.44%
DCB 8.19 14.19 15.00 5.14 1.55 8.80 8.68 5.86 4.40 3.18 1.68 1.76 1.51 6.15 4.61 20 -13.14%
DB 11.43 8.51 6.70 5.06 2.95 2.00 1.53 0.74 1.18 4.81 5.99 6.70 6.36 4.92 3.17 16 -4.77%
FB 7.44 7.29 4.60 2.95 2.42 2.60 2.97 3.49 3.35 3.44 2.46 2.03 2.83 3.68 1.75 9 -7.74%
New
Pri
vat
e
Sec
tor
Ban
ks HDFC 1.86 1.69 1.40 1.39 1.42 2.00 1.44 1.06 0.95 0.85 0.91 0.89 0.92 1.29 0.39 1 -5.70%
ICICI 4.70 4.27 1.50 2.08 3.30 4.30 6.52 5.80 4.83 3.22 3.02 3.78 5.82 4.09 1.48 10 1.80%
ISB 3.30 3.53 2.90 3.07 3.04 1.60 1.23 1.01 0.98 1.02 1.12 0.81 0.87 1.88 1.08 3 -10.51%
JKB 3.04 2.72 2.50 2.89 2.53 2.60 1.97 1.95 1.54 1.59 1.06 5.96 8.32 2.97 2.00 5 8.75%
KB 11.93 7.58 5.10 3.95 3.42 3.70 3.73 3.97 3.26 2.51 2.92 2.95 3.44 4.50 2.57 13 -9.84%
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 87
Table – 5 Sector wise Net NPA ratio and Ranks of Individual Banks (POST-SARFAESI Act 2002)
Sectors Ban
ks
2003
-04
2004
-05
2005
-06
2006
-07
2007
-08
2008
-09
2009
-10
2010
-11
2011
-12
2012
-13
2013
-14
2014
-15
2015
-16
Mea
n
SD
Ran
k
CA
GR
Publi
c S
ecto
r B
ank
SBI 3.48 2.65 1.88 1.56 1.78 1.79 1.72 1.63 1.82 2.10 2.57 2.12 3.81 2.22 0.72 14 0.76%
SBP 1.36 1.23 0.99 0.83 0.60 0.60 1.04 1.21 1.35 1.62 3.17 3.88 3.98 1.68 1.19 9 9.36%
AB 2.37 1.28 0.84 1.07 0.80 0.72 0.66 0.79 0.98 3.19 4.15 3.99 6.76 2.12 1.89 13 9.13%
BOI 4.50 2.80 1.49 0.95 0.52 0.44 1.31 0.91 1.47 2.06 2.00 3.36 7.79 2.28 2.02 15 4.68%
CB 2.89 1.88 1.12 0.94 0.84 1.09 1.06 1.10 1.46 2.18 1.98 2.65 6.42 1.97 1.50 12 6.88%
CBI 5.57 2.98 2.59 1.70 1.45 1.24 0.69 0.65 3.09 2.90 3.75 3.61 7.36 2.89 1.93 19 2.35%
IB 2.71 1.35 0.79 0.35 0.24 0.18 0.23 0.53 1.33 2.26 2.26 2.50 4.20 1.46 1.25 6 3.72%
PSB 9.62 8.11 2.43 0.66 0.37 0.32 0.36 0.56 1.19 2.16 3.35 3.55 4.62 2.87 3.02 18 -5.93%
PNB 0.98 0.20 0.29 0.76 0.64 0.17 0.53 0.85 1.52 2.35 2.85 4.06 8.61 1.83 2.35 10 19.85%
UCO 3.65 2.93 2.10 2.14 1.98 1.18 1.17 1.84 1.96 3.17 2.38 4.30 9.09 2.91 2.07 20 7.90%
Old
Pri
vat
e
Sec
tor
Ban
ks AXIS 1.29 1.39 0.98 0.72 0.42 0.40 0.40 0.29 0.27 0.36 0.44 0.46 0.74 0.63 0.38 2 -4.53%
CUB 6.37 3.37 1.95 1.09 0.98 1.08 0.58 0.52 0.44 0.63 1.23 1.30 1.53 1.62 1.62 8 -11.21%
DCB 4.84 6.34 4.50 1.64 0.66 3.88 3.11 0.96 0.57 0.75 0.91 1.01 0.75 2.30 1.98 16 -14.39%
DB 6.68 3.92 2.82 1.75 0.88 0.88 0.84 0.30 0.66 3.36 3.80 3.29 2.78 2.46 1.81 17 -7.05%
FB 2.89 2.21 0.95 0.44 0.23 0.30 0.48 0.60 0.53 0.98 0.74 0.73 1.64 0.98 0.80 3 -4.61%
New
Pri
vat
e
Sec
tor
Ban
ks HDFC 0.16 0.24 0.44 0.43 0.47 0.63 0.31 0.19 0.18 0.20 0.27 0.25 0.28 0.31 0.14 1 4.77%
ICICI 2.21 1.65 0.72 1.02 1.55 2.09 2.12 1.11 0.73 0.77 0.97 1.61 2.98 1.50 0.70 7 2.52%
ISB 2.72 2.71 2.09 2.47 2.27 1.14 0.50 0.28 0.27 0.31 0.33 0.31 0.36 1.21 1.06 5 -15.51%
JKB 1.48 1.41 0.92 1.13 1.07 1.38 0.28 0.20 0.15 0.14 0.22 2.77 4.31 1.19 1.20 4 9.32%
KB 4.98 2.29 1.18 1.22 0.98 0.98 1.31 1.62 2.11 1.51 1.91 1.98 2.35 1.88 1.05 11 -6.07%
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 88
Table 6: Composite Ranks of Scheduled Commercial Banks
Pre SARFAESI Act 2002 (1996-97 to 2002-03)
Post SARFAESI Act 2002 (2003-04 to 2015-16)
Ba
nk
Ranks as per
GNPA
Ranks as per
NNPA
Average
Co
mp
osi
te R
an
ks Ranks as
per GNPA Ranks as
per NNPA Average
Co
mp
osi
te R
an
ks
SBI 14 10 12 12 14 14 14 15 SBP 8 6 7 6 8 9 8.5 8 AB 18 19 18.5 18 12 13 12.5 12 BOI 10 11 10.5 10 11 15 13 14 CB 12 8 10 9 6 12 9 10 CBI 17 16 16.5 17 19 19 19 20 IB 20 20 20 20 7 6 6.5 7
PSB 19 18 18.5 18 18 18 18 17 PNB 13 14 13.5 14 15 10 12.5 12 UCO 16 15 15.5 15 17 20 18.5 19 AXIS 3 4 3.5 3 2 2 2 2 CUB 11 13 12 12 4 8 6 5 DCB 6 9 7.5 8 20 16 18 17 DB 15 17 16 16 16 17 16.5 16 FB 9 12 10.5 10 9 3 6 5
HDFC 1 1 1 1 1 1 1 1 ICICI 2 2 2 2 10 7 8.5 8 ISB 4 5 4.5 5 3 5 4 3 JKB 5 3 4 4 5 4 4.5 4 KB 7 7 7 6 13 11 12 11
Table 6 shows the composite rank of each
bank, this is computed by averaging the
ranks of banks as per GNPA and NNPA.
This reason behind this is that average
performance in each will determine
goodness in performance of bank to curb
the nonperforming assets during PRE
SARFAESI period and during POST
SARFAESI period. In above concluding
table, final ranks are assigned to banks is
based on the average of earlier two ranks.
It can be seen that in PRE SARFAESI
period, HDFC Bank has been proved as
best performer and ranked first followed
by ICICI Bank at second position. Third
rank achieved by Axis Bank and 4th
rank is
attained by Jammu and Kashmir Bank.
Indian Bank has lowest rank of 20.
Allahabad Bank and Punjab and Sind
Bank have same ranking of 18 followed by
Central Bank of India with 17th
rank.
Conclusion
The NPAs have always created a big
problem for the banks in India. It is just
not only problem for the banks but for the
economy too. Profitability of banks is
adversely affected due to growth in non-
performing assets. It is very important for
banking sector to curb non- performing
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 89
assets maintain profitability and survival in
long run. Results of above study has
enlighten the sector wise level of
nonperforming assets of different
scheduled banks and relation between
different banks in the level of
nonperforming assets in two phases i.e
PRE SARFAESI period and POST
SARFAESI period. It is found that during
PRE SARFAESI period, level of gross and
net NPA ratio of public sector banks is on
an average in downward trend. On the
other hand, new and old private sector
have on an average upward trend of non-
performing assets on the contrary, during
POST SARFAESI period, public sector
banks and have shown ineffectiveness of
SARFAESI Act, 2002 to curb NPAs.
Whereas, new and old private sector banks
have shown better management to curb
NPAs. However, Indian Bank has
slippages during the period of study in
controlling of NPAs in the early years of
the decade. (Selvarajana&Vadivalagan
2013).
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Selvarajan, B. &Vadivalagan, G.
(2013). A Study on Management of
Non-Performing Assets in Priority
Sector reference to Indian Bank
and Public Sector Banks (PSBs),
Global Journal of Management and
Business Research, 13(1).
Taori, K.J.(2000). Problems and
Issues relating to Management of
Non Performing Assets of Banks in
India. The Journal of Indian
Institute of Bankers, 2(April June).
Unny, Mukund P. (2011). A Study
on the Effectiveness of Remedies
Available For Banks in a Debt
Recovery Tribunal - A Case Study
on Ernakulam DRT. Working
Paper Series, Centre for Public
Policy Research.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 91
A Causal Relationship between Agricultural Production and Exports: An
Impact on Indian Economy
Waseem Ahmad Khan Aditi Agrawal
Department of Economics, Aligarh Muslim University, Aligarh
Abstract In this paper, we analyze the impact of agricultural exports and agricultural production on Indian
economy, this paper also analyzes the effect of Agricultural production on GDP. Moreover it analyzes
the causal relationship between agriculture exports, agricultural production and GDP. Variable which
we have taken to fulfill our objective are AP (Agricultural production), AXp (Agricultural Export),
GDP (Gross Domestic Product) in which GDP is dependent variable and AP, AXp are independent
variables. In order to attain our objective, we will undertake certain methodology in which we will use
pair wise granger causality and also use the regression model to find out the impact between the
variable. This paper is divided into three parts - first part of the study tries to show the trend between
the variable and use CAGR to find out the volume or magnitude between the periods of the study.
Secondly, with the help of pair wise granger causality test, we try to show the causal relationship
between the variables in order to perform the regression model. Finally, at the end of our study, we
have used the regression model to explore the impact of agricultural export on Indian economy.
Keywords: Agricultural production, agricultural exports, India’s GDP.
Introduction
We live in a country where a large portion
of the population reside in rural areas and
agriculture employs 60% of the Indian
population thus agriculture accounts for
substantial share in production as well as
exports. In 2005, 70% of all production in
India was located in rural areas and
keeping this in mind, it is obvious to pose
the question that how the conditions in the
rural areas affect firms, particularly the
production part of the firms which thereby
affect the export sector of the economy.
One should know that the most important
and fundamental aim of the developing
countries is rapid economic growth and
development and exports are considered as
one of the most important tool for attaining
economic growth. Indian agriculture has
greatly contributed to foreign trade even in
its traditional form. Agricultural products
have been facing stiff competition from
Asian countries for long time. Due to
globalization and liberalized regime, this
competition is likely to increase further
and new initiatives in agriculture
development shall have to meet the
emerging challenges. The performance of
agriculture after amalgamation with the
world markets is linked to the success of
exports. In its bid to increase overall
exports, the government of India has
decided to achieve this objective by giving
a push to production and export of
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 92
agricultural commodities. After more than
two decades of liberalization it is quite
appropriate to talk about the impact of
liberalization on Indian Agriculture
production, exports and India’s GDP. The
available literature reveals that economic
environment in India has undergone
qualitative changes as the ‘import
substitution inward oriented development
strategy’ has been replaced with ‘export
promotion outward oriented strategy’ with
implementation of economic reforms in
agriculture sector. The outward orientation
of the economy including that of the
agricultural sector leads to higher growth
of the economy. On the superiority of the
export-promotion strategy over inward
looking strategies, the reforms initiated in
1991 facilitated higher exports of a number
of commodities. The growth rate of
agricultural-export has accelerated from
11.9 percent per annum in 1980s to 18.6
percent during first half of 1990s. While it
seemed to be strong initially, there was a
significant slowdown in the exports after
1995. During 1996-2000, agricultural
exports have in fact shown a negative
growth. There is a marked decline in the
percentage share of agricultural exports to
total exports during1996-97 periods.
However in 1996-97 agricultural export of
India amounted to 20.40 percent of total
exports, in 2000-01, it decline to 14.43 per
cent, which further fell to 10.47 percent in
2010-11. During the past five years,
agricultural sector has seen a lot of growth
and advancement in terms of increased
productivity of food grain, oilseeds, cash
crops, fruits, vegetables, dairy products
etc. India has emerged as the highest
producer of milk in the world and second
highest in terms of fruits and vegetables.
This paper is divided into three sections.
Section I is attributed towards showing the
trend and growth pattern of agriculture
production and agriculture exports with the
help of CAGR. It will help us to show
whether the growth taking place in the
agriculture sector has been positive or
negative by taking into account the annual
and compound annual growth rates.
Section II empirically tests the causal
relationship between the three variables,
viz, Agriculture Production (AP),
Agriculture Exports (AXp) and India’s
GDP using pair wise Granger causality
test, thereby proving the causal
relationship between the above mentioned
variables. Test has been conducted
between AP and AXp, AXp and India’s
GDP, and AP and India’s GDP. Section III
is dedicated towards defining the impact of
the two independent variables i.e. AP and
AXp on the dependent variable i.e. GDP of
India with the help of multipleregression
conducted separately on the variables. The
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 93
future growth in agriculture must come
from viz.
New technologies which are not
only “cost effective” but also “in
compliance” with natural climatic
regime of the country;
Technologies pertinent to rain-fed
areas specifically;
Sustained genetic improvements
for better seeds and yields;
Data improvements for better
research and sustainable planning;
Bridging the gap between facts and
tradition and
Proficient management practices
and sustainable use of natural
resources.
Objectives of the Study
To find out the trend and
magnitude of agriculture
productivity and agriculture
exports.
To explore the causal relationship
between the variables viz,
agriculture production, agriculture
exports and the GDP of India.
To find out the impact of
agriculture production and
agriculture exports on Indian
economy.
Hypothesis of the Study
H0: There is no significant impact
of agriculture exports on India’s
GDP.
H0: There is no significant impact
of agriculture production on India’s
GDP.
Data and Methodology
For conducting the study the variable
which are included are AP (Agriculture
Production), AXp (Agricultural exports)
and GDP (Gross Domestic Product) where
GDP is dependent variable, AP and AXp
are independent variables. In the above
variables we will examine the impact of
agriculture Production and exports on
GDP which is a dependent variable. Data
taken for the study would be secondary for
time period 23 years from 1991 to 2014. In
methodology we will use pair wise granger
causality test and keeping in view the
nature of variables the model estimation
would be done. By using e-views and
SPSS software, the study will analyze the
impact of Agricultural Exports and
Production on GDP.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 94
Table 1: Trend and Growth pattern of Agriculture Production, Agriculture Exports and India’s
GDP
(Rs. in crores)
YEAR GDP (at
Factor cost)
Agriculture
Production
Annual
Growth
Rate (%)
Agriculture
Exports
Annual
Growth
Rate (%)
1991-92 1367171 390201 - 7838.04 -
1992-93 1440503 416153 6.65 9040.30 15.33
1993-94 1522343 429981 3.32 12586.55 39.22
1994-95 1619694 450258 4.71 13222.76 5.05
1995-96 1737740 447127 -0.69 20397.74 54.26
1996-97 1876319 491484 9.92 24161.29 18.45
1997-98 1957031 478933 -2.55 24832.45 2.77
1998-99 2087827 509203 6.32 25510.64 2.73
1999-00 2254942 522795 2.66 25313.66 -0.77
2000-01 2348481 522755 -0.007 28657.37 13.20
2001-02 2474962 554157 6.00 29728.61 3.73
2002-03 2570935 517559 -6.60 34653.94 16.57
2003-04 2775749 564391 9.04 36415.48 5.08
2004-05 2971464 565426 0.18 41602.65 14.24
2005-06 3253073 594487 5.13 49216.96 18.30
2006-07 3564364 619190 4.15 62411.42 26.80
2007-08 3896636 655080 5.79 79039.52 26.64
2008-09 4158676 655689 0.09 85551.67 8.23
2009-10 4516071 660987 0.80 89341.5 4.42
2010-11 4918533 717814 8.59 117483.6 31.49
2011-12 5247530 753832 5.01 187609.3 59.68
2012-13 5482111 764510 1.41 232041.1 23.68
2013-14 5741791 800548 4.71 268469.1 15.69
CAGR 6.74%
3.32%
17.42%
Source: Central Statistical Organization: Advance Estimate, Directorate General Of Commercial Intelligence and Statistics, Ministry of
Commerce Kolkata
The table given above shows the growth
pattern of our variables. An increasing
trend in all the variables is quite evident,
though the rate of growth may differ. As
far as GDP and agriculture production is
concerned, both of them have seen an
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average rise of 6.7% and 3.3%
respectively. The slow growth in
agriculture production may be attributed to
the negligence of our policy makers
towards this sector. Some years have even
seen negative growth which is due to the
various factors underlying the production
process mainly the traditional processes
undertaken by the farmers which still
occupies the major portion of this sector.
But if we have a look at export growth, it
has experienced a high jump of more than
17% in the post-reform era. The reason for
such a boost in exports is quite obvious-
opening up of the economy. Adoption of
the New Economic Policy has given a
boost to our export industries which has
directly influenced our foreign exchange
reserve, thus making way for our country’s
growth and development.
Chart 1: Trend of GDP and Agricultural Exports
Chart 1 given above shows the trend line
of Agriculture exports and GDP. The data
values have been converted into log values
in order to make the growth pattern clearly
visible in the diagram. The positive
relationship can be clearly seen between
the variables which suggest that an
increasing amount of Agriculture exports
is giving way for country’s growth in the
form of rising GDP. One more inference
can be drawn from the graph that the two
lines areslowly and steadily converging in
which exports are growing at a higher rate
as compared toGDP. So, this paper could
1
10
100
1000
10000
100000
1000000
10000000
GDP at fc
Agricultural exports
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Chart 2: Trend of GDPand Agricultural Production
Chart 3: Trend of Agriculture Production and Agriculture Exports
serve as a base for other researchers to
conduct future forecasting and find out
whether this convergence continues or
drifts apart. Another point to be mentioned
here is that GDP is more or less growing at
a constant rate with a nice smooth slope,
whereas, if we focus on our exports, the
growth there have been quite rough with
1
10
100
1000
10000
100000
1000000
10000000
GDP at fc
Agriculture Production
1
10
100
1000
10000
100000
1000000
AgricultureProduction
Agriculturalexports
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few ups and down but still has made its
way up. Next, in chart 2, we have tried to
portray the relationship between GDP and
Agriculture Production. The two variables
are again sharing the positive relationship
with huge gap in the growth rate and the
gap has been persistent throughout the
period of study. Where GDP has shown an
average growth of almost 7%, agriculture
production grew at less than 4%, infact
some years have even seen negative
growth. This is a matter of concern that
despite agriculture being the dominant
sector of Indian economy, still it bears
such sluggish growth rate, reason being the
ignorance of the policy makers towards
this sector. In our opinion, the problem
behind such issue may be giving extra
importance to the industrial sector and
developing it at the cost of our very own
agriculture sector. Industrialization is, no
doubt, an important tool for development
but we should not ignore other sectors in
this race. Lastly, chart 3 depicts again a
positive relationship between Agriculture
production and Agriculture Exports.
Whereas AP have seen a nominal growth,
AXp have grown rapidly with a growth
rate as high as 17%. As we all know, we
are discussing post-reform era, therefore
such high growth is understandable. Indian
economy, after undertaking economic
reforms, has seen an upward swing in not
only agriculture exports but overall exports
of India has also increased to a large
extent. As we can see in the graph, the
huge gap between the two variables has
been converging very rapidly. This implies
that the reform which on one hand has
elevated the agriculture exports has not
been of much importance for agriculture
production.
A Causal Relationship between
the Variables There are different types of variables
which inter connectedly shows the impact
on the Indian economy. Some of the
variable has the bilateral relationship
whereas some shows the uni directional
relationship, in this study we have tried to
find out that whether the directional
relationship between the variables exist or
not and either they have one sided
relationship or double sided. This part of
the study tries to show the relationship
between the variables that we are using in
this paper. To find out the causal
relationship, we are using three variables
in which our first relationship is between
the annual agriculture production and
gross domestic product, second between
the annual agricultural exports and gross
domestic product and lastly shows the
relationship between the agriculture
production and agricultural exports.
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Actually this part of our paper tries to
show the impact of these two independent
variables on gross domestic product but it
is important to know how these variables
are inter-related or we can say that whether
our study is going in the right direction or
not that will be defined by the use of pair
wise granger causality test. The
relationship between the variable can
easily be seen from the diagram given
below:
Chart 1: Relationship between the Variables
With this chart we can easily show the
relationship between the variable that have
been taken from the Economy. With the
given set of data the relationship between
the variables is quite clearly visible. There
is the impact of agricultural exports on
GDP which can be clearly seen from the
gear diagram that increase in the
agricultural export leads to the increase in
the GDP whereas according to our result,
the GDP in itself is not capable to gear the
agricultural exports in the Indian
Economy. By the gear diagram we can
effortlessly analyze that both agriculture
production and exports seems to gear or
say circulate the GDP.
Pair-wise Granger Causality Test
Granger Causality has been conducted to
see whether one time series such as
variable X is useful for forecasting another
variable Y or not. This research will see
the causality relationship between Exports
AXP with GDP. Secondly research will
analyze the causality relationship between
Agriculture Production with GDP and
thirdly our research will see the causality
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 99
relationship between Agriculture
Production with Agricultural Exports.
Enders have Suggested granger causality
test in order to understand that whether the
lag value of one variable cause another
variable or not. If there are two equation
models X and Y having p lags, x is
granger cause y if the whole co efficient is
not equal to zero. Generally the pair wise
granger causality test model in the form of
X and Y are:
Xt= β0 + β1Yt – i+ β2Xt – j + u1t
Yt= β0 + β1Yt – I + β2Xt – j + u2t
Here we assume that X and Y variables are
stationary and we also suppose that the
disturbance of U1t and U2t are
uncorrelated. The null hypothesis of
Granger causality can be expressed as:
H0: Y does not Granger, cause, X and vice
versa.
Table 2:Result From Pair-Wise Granger Causality Test with Lags 1
Null Hypothesis: Obs F-Statistic P-value
AXP does not Granger Cause AP
AP does not Granger Cause AXP
22 0.86389
1.23125
0.364
0.281
GDP does not Granger Cause AP
AP does not Granger Cause GDP
22 17.4342
0.92533
0.000
0.348
GDP does not Granger Cause AXP
AXP does not Granger Cause GDP
22 2.75658
23.2400
0.113
0.000
Table 3: Result From Pair-Wise Granger Causality Test with Lags 2
Null Hypothesis: Obs F-Statistic P-value
AXP does not Granger Cause AP
AP does not Granger Cause AXP
21 0.06611
2.02573
0.9363
0.1644
GDP does not Granger Cause AP
AP does not Granger Cause GDP
21 7.42402
8.21293
0.0052
0.0035
GDP does not Granger Cause AXP
AXP does not Granger Cause GDP
21 3.23556
6.12380
0.0661
0.0106
Result of the granger causality test has
been judged under the 5% level of
significance, it means that if the result is
less than the 5% level of significance it
will lead to rejection of the null hypothesis
whereas if our result comes out to be
greater than 5% we will accept null
hypothesis. Now, we have two results of
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granger causality test- first one with lag 1
and second one with lags 2. Actually we
have an opportunity to conduct the test up
to four lags because Akaike Information
Criterion and Schwartz Information
Criterion suggest us to perform the test
within four lags, so our both result is
correct but to perform the regression test
we have to choose one and which one is
best for our analysis depends on the how
much relationship we have found to be
significant.
The result from the lag 1 shows that most
of the null hypothesis seems to be accepted
or we can also say that p-value is not
significant with 5% level of significance
thats why we are not considering this
result and the result from the lag 2 are as
follows:
AXp(Agriculture exports)
Probability value is 0.9363 which
is greater than significant value so
null hypothesis is accepted and we
may conclude that Agriculture
exports does not have affect on the
Agriculture production.
AP(Agricultural production) P-
value is 0.1644 which is greater
than significant value so null
hypothesis is accepted and we may
conclude that agriculture
production is not a granger cause of
agricultural exports.
GDP (Gross Domestic Product) P-
value is 0.0052 which is less than
significant value so null hypothesis
is rejected and conclude that GDP
affect agriculture production.
AP(Agricultural production)P-
value is 0.0035 which is less than
significant value so null hypothesis
is rejected and can be concluded
that agriculture production affect
the GDP
GDP(Gross Domestic Product)P-
value is 0.0661 which is greater
than significant value so null
hypothesis is accepted and we may
conclude that GDP does not affect
the agricultural exports
AXp (Agricultural exports) P-value
is 0.0106which is less than
significant value so null hypothesis
is rejected and we may concluded
that agricultural exports affect
GDP. If Agricultural exports
increase it will have an impact on
GDP, Causing increase or decrease
in the GDP.
The final result from the pair wise granger
causality test shows that there is an impact
of Agriculture Production and Agricultural
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Exports on India’s GDP within the 5%
level of significance.
Impact of Agriculture Production and
Agriculture Exports on GDP
sith the result from the Pair wise granger
Causality test we may say that there is the
relationship between the variable and we
are now able to perform the multiple
regression to show the impact of AP and
AXp on GDP.
Model,
lnGDP = β0 + β1 lnAXp + β2 lnAP +
u1
Where,
lnAP = Natural Log of Agriculture
Production
lnAXp = Natural Log of Agricultural
Exports
lnGDP = Natural Log of Gross Domestic
Product
U1 and U2 = Error terms
And Coefficient of variable is β0, β1 and β2
Result from Step-wise Regression
Stepwise regression is a semi-automated
process of building a model by
successively adding or removing variables
based on the t-statistics or f statistics of
their estimated coefficients.
Table 4: Variables Entered/Removed
Model Variables Entered Variables Removed Method
1 Lnaxp . Stepwise (Criteria: Probability-of-F-to-enter <= .050,
Probability-of-F-to-remove >= .100).
2 Lnap . Stepwise (Criteria: Probability-of-F-to-enter <= .050,
Probability-of-F-to-remove >= .100).
Dependent Variable: lngdp
Table 5: Coefficients
Model Unstandardized Coefficients
Standardized
Coefficients t Sig.
B Std. Error Beta
1 (Constant) 9.975 .197 50.632 .000
lnaxp .457 .018 .983 24.723 .000
2
(Constant) 12.151 .642 18.914 .000
lnaxp .507 .021 1.091 24.499 .000
lnap -.206 .059 -.156 -3.496 .002
Dependent Variable: lngdp
Table 6: Excluded Variables
Model Beta In t Sig. Partial
Correlation
Collinearity Statistics
Tolerance VIF Minimum
Tolerance
1 Lnap -.156a -3.496 .002 -.616 .520 1.925 .520
Predictors in the Model: (Constant), lnaxp
Dependent Variable: lngdp
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In this study we use stepwise multiple
regression method to find out the
independent variables that have the most
significant impact on the dependent
variable. The time series data that we have
used in this regression model have been
converted into natural log so as to make
the series stationary or normal. From table
4 we can see that both of our independent
variable comes under the entered variable
with the consideration that f value should
be less than 0.05(5%). In table 5 there are
two models that show the significance
level of the coefficients, so the result by
the step wise regression tries to explore the
model that is best fitted to our study. Both
the variable that we have taken shows the
significance level under the 5%, which
means our model is best fitted but if we
have a look at the coefficients values of
agriculture production and agricultural
exports that is -0.206 and 0.507
respectively, we can say that 1 percent
increase in the India’s Agricultural exports
will leads to change in GDP by 0.507.
According to the coefficient and
significance level this variable clearly
shows the impact on GDP whereas the
coefficient of agricultural production
shows negative impact on the GDP, this
means that if there is 1 percent increase in
the agriculture production it will lead to
change in the GDP by -0.206.But if we see
from the first part of our study, the data
clearly shows positive trend thus we
cannot say that the increase in the
agriculture production will lead to negative
impact on GDP according to the data. It
means that there is a problem in the model
that we have not clearly seen. Further the
table 6 shows the excluded variable in the
model, so with the help of stepwise
regression model we easily find out the
variable that we exclude from the model.
Now, if we compare the result of pair-wise
granger causality test and step-wise
regression model of the same variable then
we can easily analyze that why we use
regression after the use of granger
causality test because granger causality
test shows the relationship between the
variable whereas the step-wise-regression
model shows the cause and effect that how
much the dependent variable is affected by
the independent variable and excluding the
least effective independent variable from
the model. At the end we can say that by
the use of stepwise regression model there
is the relationship between the variables
that we consider in our study and reached
to the conclusion that our pre assume null
hypothesis are rejected under the 5 percent
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level of significance, it means that there is
the impact of both the variable on GDP.
Conclusion
The above parts of the study tried to
explore the impact of agriculture
production and exports on Indian
Economy. The first part of the paper shows
that there is the relationship between the
variables which we can see from the
diagram, the direction of independent
variables is same as the direction of the
dependent variable which reveals some
type of relationship between the variables
in the diagram, so it means that there is the
impact of independent variables on GDP.
In second part of the study we found that
there is the bilateral relationship between
the agriculture production and GDP
whereas the relationship between the
agricultural exports and GDP is uni-
directional and we could not find any
relationship between the independent
variables, which means that by the use of
pair-wise granger causality test we are able
to say that, there exist some type of
relationship in between the dependent and
independent variables in the study. Third
part of the study also shows the significant
impact of the both independent variables
on the GDP by the use of regression model
but with the use of stepwise regression
model we are also able to find out the
excluded or entered variable. At the end,
we can say that there is the impact of
agriculture production and exports on
Indian economy.
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Agric&Environ. Sci, pp. 55-59.
Mustafa, U., Malik, W., & Sharif, M.
(2001).Globalisation and Its Implications
for Agriculture, food Security and Poverty
in Pakistan.The Pakistan Development
Review,42(4, part 2):767–786.
Silva, N. D., Malaga, J.& Johnson, J.
(2013).Trade Liberalization Effects on
Agricultural Production Growth: Case
Study of Sri-lanka.Texas Tech University,
Lubbock, TX, pp.2-5.
Yu, B.& Nin-Pratt, A. (2011).Agricultural
Productivity and Policies in Sub-Saharan
Africa.Sub-Saharan Africa: International
food policy Research Institute.
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Growth and Performance of the Education Sectorand Economy in
Haryana
Niyati Chaudhary
Senior Research fellow, IMSAR, Maharishi Dayanand University, Rohtak
Abstract
Haryana has seen a remarkable change in last few decades. Government of India has done so many
efforts in this field so that the aim of inclusive growth and more access to education can be achieved
very soon by it. In India, literacy rate increased from 18.3% in 1950-51 to 74.04% in 2010-11, it is a
great success of the government. Haryana has shown a diverse image when compared with its
neighboring states and India as a whole. The main objective of this paper is to study the developments
in Haryana in context of growth of literacy rate, education, state economy, primary, secondary sector
and tertiary sector. This research article is descriptive in nature. It is primarily based on secondary
data collected from various sources like national reports and economic surveys, websites etc.
Descriptive statistical tools like bar graphs, linear charts, etc. have been used for interpretation of the
data.
Keywords: Education Sector, Haryana, Economy, Literacy Rate.
Introduction
After the reorganization of the Punjab
state, on 1st November 1966 Haryana
came into existence as a new state.
Haryana is one of the few states in the
country where males are more than
females. As per 2011 census Haryana's
population was about 2.53 crores, literacy
rate was 76.6 %, sex ratio of 877 females
per 1000 males. 71 % of its population
living in V
villages. The State has 21 administrative
districts. In Haryana literacy rate increased
considerably. Haryana had finished
tremendous development in economy.
State government wants more revenue for
economic development. Many agendas and
planning were done in this regard. Tourism
forms a part of such agendas.Surajkund,
Kartik and Geeta Jayanti festivals,
development of Kurukshetra and Morni
Hills are contribute considerably to the
State’s economy. Government of Haryana
did many efforts for the growth and
development of the economy. A great
success for the Indian government in the
literacy rate from 18.3% in 1950-51 to
74.04% in 2010-11. By enhancing
education status the standard of living of
people will improve and also solve the
problem of poverty and unemployment,
social equality, equal income distribution.
Education adds to the individual
development as well as economy
development. Haryana GDP has shown
higher growth in comparison to the
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national GDP's growth. Haryana economy
is shifting from the primary to secondary
and teritary sector.
Government Initiatives
In the area of education, government of
India has been taken many steps for
improving the quality of education and
more capacity in higher and technical
education. Engagement of private sector in
education is great initiative of the
government. Initiatives taken by
government for improvement of education
in Haryana as follows:
Enactment of Law University: In
2012 there was amendment in The
National Law University, Haryana
Act. Many universities were
proposed to establish in various
cities of Haryana.
Enactment of Anti Ragging Act,
2012: THE HARYANA
PROHIBITION OF RAGGING IN
EDUCATIONAL INSTITUTION
ACT, 2012 is mandatory to follow.
Various rules has been mode for
sopping ragging. Anti-ragging
committee need to establish in each
college, university and school for
safety of students. Strict
punishment is applicable for the
culprit.
Establishment of Private
Universities: In Haryana 14
universities have been set up.
University, AMITY university, O.P
Jindal Global University, Baba
Mast Nath University, Ansal
University, ManavRachna
University, Jagganath University,
GD Goenka etc. These universities
will help the Haryana government
to achieve their objective of
improving quality of education and
development of education level.
EDUSAT PROJECT: This
project has objective of
development of education by
providing education through
satellite. In Haryana, 63
government colleges and 3 private
aided colleges has been
implemented this project. Many
students get benefit of this project.
Review of Literature
Kalirajan (2004) analyzed the pattern of
the 15 major states in India for getting
facts of economic growth. He found
different growth pattern among all these
states. Only seven states which are
industry-oriented states showed a
consistent increase in growth. He found a
significant relationship with the GDP
growth rates and increase in investment
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and growth in the secondary sector. Diaz-
Bautista (2003) examined the relationship
between industrial growth and overall
economic performance in the Mexican
economy by using technique of co-
integration and Granger causality. He
found a long run relationship between
industrial sector and overall economy. He
concluded that industries are engines of
growth. Laitner (2000) analyzed the
economy and its sector. He mentioned that
economy consist of mainly two sectors
which are agricultural and manufacturing
sector. Land is vital determinant for the
agricultural sector while capital is
important factor for the manufacturing
sector. He found the share of agriculture in
total GDP tends to zero and the share of
manufacturing touches to unity
Linden and Mahmood (2007)
studied the relationship of between sector
shares (agriculture, manufacturing and
services) and economic growth of the 15
Schengen countries for the time period
1970 to 2004. He stated that there is bi-
directional relationship between services-
share growth and the growth rate of real
per capita GDP. He confirmed that there
exists relationship between the growth rate
of real per capita GDP and service sector.
Fisher (1939) conducted a study in which
division of sectors were done. He divided
the sectors as per the hierarchy of needs. In
primary sector those goods which satisfy
basic needs are included, in secondary
sector standardized products such as
manufacturing and in the tertiary sector
new products are embraced. Fisher (1952)
studied that these three sectors are
associated with an rising income elasticity
of demand for their particular products.
Wang and Li (2010) conducted a study to
find the relationship between services
industry and economic growth in China.
They found a Granger causality and long-
term stable equilibrium relationship
between the services industry and
economic growth. They stated that the
development of the service sector plays an
significant position in economic growth in
China.
Zakaria&Yusoff, (2011) mentioned
that the quality of the educations depends
on the good infrastructure, the syllabus,
resources and teaching process. The found
six factors which effects students'
satisfaction for their education such as
lecture and ancillary factors, facilitating
process, and explicit and implicit services.
Ashraf & Ibrahim, (2009) stated that by
changing the method of teaching and
learning and assessment methods ,
upgrading the professional knowledge and
skills, improving the broader educational,
administrative and resource environments ,
the quality of education in universities will
International Journal of Business Management & Research- A Bi-Annual UGC-Approved Journal (ISSN 2249-2143)
IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 108
be improved.Farukyet. al, (2012)
investigated the factors which are affecting
the quality education in the private
universities. They mentioned faculty
credentials, students’ personal
development and safety measurement’,
academic and supportive facilities, and
social status are the important determinant
.Sass (2003) stated that a main hitch are
the methods of training of higher
education's are not up to the mark and
workforce are not having appropriate level
of education.
Objectives and Research methodology
The main objective of this paper is to
study the developments in Haryana in
context of growth of literacy rate,
education, state economy, primary,
secondary sector and tertiary sector. This
research article is descriptive in nature. It
is primarily based on secondary data
collected from various sources like
national reports and economic surveys,
websites etc. Descriptive statistical tools
like bar graphs, linear charts, etc. have
been used for interpretation of the data.
Analysis and Findings
In this section, literacy rate and education
level has been analyzed .Growth in
number of institutions in state has been
studied.
Table 1: Growth of Literacy rate in Haryana
Year National Haryana Haryana Males Haryana females
1981 43.57 37.13 48.2 22.3
1991 52.21 55.85 67.85 40.94
2001 64.84 67.91 78.5 55.7
2011 74.2 72.99 80.89 64.64
Source: Census of India, 2011
Literacy rate in Haryana showed a
tremendous growth. Haryana's males are
more educated than Haryana's females.
The 2001 census evidenced literacy rates
of 67.91 per cent, as compared to 55.85
per cent in 1991 and it increase to 72.99%
in 2011. In 2001, the male literacy rate was
78.5per cent which was 48.2 per cent in
1981 as against it, the female literacy rate
was 55.7per cent which was just 22.3 per
cent in 1981 but it rose to64.64 % in 2011.
The female literacy in Haryana has
developed at more rapidly rate than male
literacy over the last three decades (chart
1and table 1).
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Chart 1: Growth of Literacy rate in Haryana
Table 2:Progression of Education at various levels in Haryana
Levels Number in Lakhs. Primary 22.0 Middle 12.4 High/ Senior secondary 9.7
Higher education 3.5 Source: Haryana Statistical Abstract 2011-12
Table 2 showed more progress at primary
level. Approx. 22 lakhs institutions were
opened. Higher education is at low level.
More outlet of students in higher level of
education due to limited access in rural
areas and poor quality of colleges in
Haryana. There was demand supply gap in
the number of institutions at higher level
education.
Chart 2 depicted in 2011-12 there was
3400 approx. primary institutions was
increased. Middle school was double in
2011-12. There was tremendous growth in
higher education .In 2011-12, number of
higher education enhanced 4 times in
comparison to 2000-01. This is due to
many initiatives have been taken by
government in the area of higher
education. many private and government
universities have been established.
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Chart 2:Growth of Educational Institutes in Haryana
Source: Haryana Statistical Abstract 2011-12
Table 3: Number of institutions in various categories
Category of Institutions Number of Institutions
Engineering Degree
159
Diploma
187
MBA 171
Degree Pharmacy
33
Source:http://techeduhry.nic.in/present_status.pdf
There are many MBA and diploma
colleges while pharmacy degree colleges
were less. This shows students are having
first choice towards commerce and less
preference towards pharmacy (Table no
3).Engineering colleges are 159 predicts
students are willing to get more technical
knowledge and government of Haryana
also taking so many steps for improving
technical skills in students.
Table 4: Number of institutions in various universities and colleges
Category Number of Institutions
Universities, Research Institutes, Institutes of
National Importance
24 (IIM-Rohtak, NIT Kurukshetra)
Arts and Science Colleges
192
Teacher Training Colleges
472
Other
1
Source: Haryana Higher education Commission
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Haryana at present has about 24
universities out of which 9 universities are
public. Haryana is home to a number of
renowned private universities in the
country like Amity University, O.P. Jindal
Global University, K. Mangalam
University and G.D. Goenka University.
Many teaching training colleges are in
Haryana approx. 500. Government had
been set up many training institutions for
developing better teaching skills in
students. Many well established research
institutions were set up for promoting
more research development in state.
Table 5: Growth of the Haryana Economic Performance
Year Primary sector Secondary sector Tertiary sector 2006-07 22 32 47 2007-08 20 31 49 2008-09 20 30 50 2009-10 17 30 53 2010-11 17 30 54 2011-12 17 29 55 Source: Haryana Economic Survey
Chart 3: Growth of the Haryana Economic Performance
Territory sector has performed very well in
all over the period. Its share in economic
growth has been increased year by year. In
Haryana, primary and secondary sector
contributed less in the overall growth.
After 2008-2009, tertiary sector was
contributed more than 50% in economic
growth. Gradually contribution of primary
and secondary sector was declined in over
the period. Almost in all period
contribution of primary sector was less
than 20 % in the overall economic
growth.(Table no 5.)
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Table 6:Economic performance of key districts in Haryana
Districts Primary sector
(%) Secondary sector
(%) Tertiarysector
(%) GDDP
Ambala 16 18 66 5,52,846 Karnal 33 25 42 5,53,750 Hisar 26 41 33 6,21,994 Panipat 11 26 62 7,23,461 Fariabad 9 38 53 13,12,893 Gurgaon 3 42 55 20,03,146 Source: Planning Commission, State wise District Domestic Product Report
Table 6 conveys that Ambala district
contribute 66% in territory sector which is
highest among all districts. Among all
districts Karnal contribute more than 30
percent in primary sector. Gurgaon district
had more than 50 percent contribution in
territory sector while it had only 3% in
primary sector. This indicates agriculture
are very less developed on the other side
Auto and IT industries are very much in
numbers in this area and also it had highest
GDDP in comparison to other districts.
Panipat had 62% in territory sector which
shows more textile and refinery industries
contribute to the tertiary sector.
Table 7:Key industrial activity in both large scale industries segment and small scale segment
for major industrial districts of Haryana
District
Contribution of
District contribution
to overall
state manufacturing
output (in %)
Potential Sectors for large scale industrial
Growth
Gurgaon
34.61 Food, Auto, Textile, IT,
Faridabad
17.62 Auto, footwear, machinery
Rewari
7.88 Auto industry, electronics, food processing,
mineral processing, pharmaceuticals, metal
based
Hisar
7.09 Textile, metal, food processing
Sonipat
4.15 Food processing, books, leather, metal, auto and
dairy
Jhajjar
4.11 Leather, ceramics, paper, metal
Panipat
3.95 Oil, fertilizers, textiles
Source: Development Commissioner Ministry of Micro, Small and Medium Enterprises
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Faridabad and Gurgaon districts contribution
by mostly auto industries, oil and Refineries
are mainly contributed industries in
Panipatgrowth while Rewari, Hisar and
Sonipat had mainly contribution of food
processing industries.
Chart 4: Contribution of districts in state manufacturing output.
Gurgaon contributes more than 30 percent in
the state manufacturing growth and followed
by Faridabad. Sonipat, Jhajjar and Panipat
contributed less than 5 percent in the state
manufacturing growth (Chart 4).
Conclusions
Haryana's males are more educated
than Haryana's females while the
female literacy in Haryana has
developed at more rapidly rate than
male literacy over the last three
decades. The government needs to
adopt a focused approach to carry the
female literacy levels at par with the
male literacy level
Higher education is at low level.
There was demand supply gap in the
number of institutions at higher level
education.
There was tremendous growth in
higher education .In 2011-12,
number of higher education
enhanced 4 times in comparison to
2000-01.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 114
There are many MBA and diploma
colleges while pharmacy degree
colleges were less. This shows
students are having first choice
towards commerce and less
preference towards pharmacy.
Haryana at present has about 24
universities out of which 9
universities are public. Many well
established research institutions were
set up for promoting more research
development in state.
Tertiary sector has performed very
well in all over the period. Its share
in economic growth has been
increased year by year. Almost in all
period contribution of primary sector
was less than 20 % in the overall
economic growth.
Gurgaon had 55 % and Panipat had
62% contribution in tertiary sector
Refernces
Ashraf, M.A., Ibrahim, Y. &Joarder, M.H.R.
(2009). Quality Education Management at
Private Universities in Bangladesh: An
Exploratory
Study.JurnalPendidikdanPendidikan,
24:17–32.
Diaz-Bautista, Alejandro. (2003). Mexico's
industrial engine of growth:
Cointegrationand causality.
RevistaMomentoEconomico, 126, 34 - 41.
Faruky, K. N. B., Uddin, A. & Hossain, T.
(2012). Students’ satisfaction: A study
among private university students of
Bangladesh.World Journal of Social
Sciences, 2(4):138-149.
Fisher, A.G.B. (1939).Production, primary,
secondary and tertiary.The Economic
Record, 15: 24–38.
Fisher, A.G.B. (1952).A note on tertiary
production.Economic Journal, 62: 820–834.
Kalirajan, K. (2004). Economic reform and
the transmission of growth impulses across
Indian states.International Journal of Social
Economics, 31(5/6):623-636.
http://dx.doi.org/10.1108/030682904105294
34
Linden, M.& Tahir, Mahmood.(2007). Long
run relationships between sector shares and
economic growth – A Panel Data Analysis
of the Schengen
Region.Keskustelualoitteita,50: 1-36.
Laitner, J. (2000).Structural change and
economic growth.Review of Economic
Studies, 67: 545–561.
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Sass, M. (2003). Competitiveness and
Economic Policies Related to Foreign Direct
Investment .Ministry of Finance.
Wang, S.& Li, D. (2010).A empirical
analysis on the relationship between service
industry and economic growth. Proceedings
of 2010 International Conference on
Industry Engineering and Management .
ISBN: 978-0-9806854-3-5.
Zakaria, S. &Yusoff, W.F. Wan ( 2011).
Teaching Management and Its Contribution
Student Satisfaction in Private Higher
Institutions of Learning.International
Journal of Trade, Economics and Finance,
Vol. 2(5).
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 116
A Study of Businessman’s Perception towards Online Promotional Tools
Suman Kumari & Sonia
Assistant Professor, Dept. of Business Administration, Ch. Devilal University, Sirsa
Abstract
The internet has dramatically changed the face of marketing. Also the advancement in information
technologies has changed the way of communications between consumers and companies. So, emergence
of internet technology has created a plenty of opportunities for marketer in virtual environment to carry
on their businesses. Now a day’s online promotional tools are becoming more and more popular among
companies around the world, as they discovered the benefits of promoting their product or services
online. These tools are not only convenient for customers but also convenient for businessmen. Online
promotional tools are one of the emerging tools in virtual environment. This paper intends to study
perception of businessmen towards various online promotional tools. This paper is based on primary data
collected from a sample of 245 respondents from Delhi/NCR through a well-structured questionnaire.
Exploratory Factor Analysis (EFA) is conducted using SPSS version 20 to study perception of
businessmen towards various online promotional tools. Major findings of the study revealed that
businessmen are appreciative of online promotional tools. They have overall positive attitude towards
these tools. These promotional tools are perceived to be convenient, credible, appropriate and reliable by
businessmen for promoting their product and services.
Introduction
Internet has shown the potential of growing
explosively outside the national boundaries.
So with the beginning of new millennium,
marketers are experiencing the most
dynamic and revolutionary changes in the
history of marketing. These changes are
being driven by advancement in technology
and developments that have led to
remarkable growth of communication
through interactive media, mainly the
internet. Interactive media allow for a back-
and-forth flow of information where users
can contribute and modify the form and
content of the information they receive in
real time. Information and services that are
provided through online communication
channels can be pulled by users as required
rather than pushed too concerned and
unconcerned stakeholders. Due to this
characteristics and the large number of
users, internet has become even more
powerful than traditional communication
channels such as TV, magazine and radio.
While the internet is changing the ways
companies design and implements their
entire business and marketing strategies, it is
also affecting their marketing
communications programs. The emergence
of internet technology has created a plenty
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of opportunities for marketer and all which
are involved in vertical environment to carry
on their business. With the rapid growth of
the Internet and the globalization of the
world, companies have accepted and
adopted new information and
communication technologies in performing
their activities. In today's technological
society, the use of the internet has become
essential for companies functioning in
highly complicated markets. Internet as a
promotional tool provides important
opportunities for companies to search and
adopt pioneering practices in to address the
increasing demands of customers.
So whether a company is just starting out or
has been in business for years online
promotion is one of the emerging tools in
marketing. Several online promotional tools
are used by companies to deliver the
promotional message to target customers.
Each online promotional tool put in a
different way to reach customers and attain
communication objectives. In the fiercely
competitive world of marketing, the hard
truth is that being good isn’t good enough.
So to make greater promotional impact
businessmen have to maximize online
promotion effectiveness. Every businessman
has to use optimum mix of various online
promotional tools and techniques to enhance
the online experience of customers
irrespective of type of business.
Review of Literature
One of the advantages of internet is that it
enables businesses to reach a worldwide
customer population, so that customers can
search, select, and purchase products and
services from businesses around the world
(Kailani& Kumar, 2011). Internet
facilitated users to pay lower transaction
costs and it provided an easy way of access
on information and details. It also provided
more alternatives and competitive prices
about the products or services rather than
traditional environment (Chun and Kim,
2005). All businesses need to communicate
to the customers what they have to offer
(Jobber and Lancaster, 2006). Internet is not
only a space to promote the company and
its products, but also an interactive
communication tool to engage the
customer, meet their needs and encourage
them for repeat purchase (Constantinides,
2002). Promotion is one of the key factors
in marketing mix and plays an important
role in marketing success. Promotion is the
way of communication between product and
customers which influence their buying
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decision (Kotler & Armstrong, 2010). The
astounding growth of the internet with its
unique capabilities has gained the attention
of the marketing community, Bush et al.,
(2000). Despite, being a new platform for
buying and selling, internet has also become
a new intermediary for the companies to
promote their businesses. Khan and
Mahapatra (2009) stated that technology
plays a critical role in improving the quality
of services provided by the business units.
These technologies are a valuable
complement to traditional marketing
methods whatever the size of a company or
business is. Thompson (2005) concluded
that the growth of Internet technology has
enormous potential as it reduces the costs of
product and service delivery and extends
geographical boundaries in bringing buyers
and sellers together. Ruckman (2012)
suggested that Internet research becomes an
increasingly important tool during the
purchasing process. Internet development
has led to new changes in businesses and
created an interactive and social
communication platform for companies to
interact with customers. Huang (2010)
expressed that internet has changed the way
of business and created new marketplace
where companies and customers come
together and create communication with
each other more efficiently. Similar to this
view, Pries et al., (2006) stated that internet
facilitated easy access to a global
marketplace where information of products,
prices and distribution are equal for all.
Internet is a vital medium of communication
(Caride and Senra, 2005), but it should be
kept in mind that communication in digital
environments has unique characteristics
(Wind and Mahajan, 2001). Li and Bernoff
(2008) discussed that new internet
technological developments enabled new
ways of marketing communication, to gather
customer opinions and experiences about
products and services. Shih and Hu (2008)
observed that Internet is an important
channel for companies and it should be
properly used by marketing departments to
attract new customers and retain the existing
ones. They concluded that if companies
expect to get good return from their e-
commerce companies and online efforts,
they must design their marketing activities
in such a way that they should be able to
reach new customers and retain existing
ones by providing good online customer
service. Similar to this view Furrer and
Sudharsan (2001) analysed how internet can
be used as a marketing tool and exposed that
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internet is a formidable tool for marketing
which offers many opportunities to the
marketer’s. Hamid (2008) also affirmed that
internet offers many opportunities for
companies and it can be a useful platform
for their marketing activities, such as
spreading information, attracting new
customers, retaining existing ones and
improving relationship with existing
customers by online customer relationship
management. Therefore it is necessary for
the companies to adopt internet as a part of
their marketing communications programs
in their marketing strategies.
Rationale of the study
After the internet came into existence, it had
huge impact on the way organizations were
doing their business. Also it has
dramatically changed the face of marketing.
With the beginning of World Wide Web
(www), it has transformed the businesses
and commercial organizations and new
dimensions have begun in the online
markets across the world. In today’s
technological environment, internet has
become a new intermediary for companies
to promote their businesses. Online
promotional tools are one of the emerging
tools in virtual environment. These tools
allow businessmen to offer unlimited range
of products and services to all consumers
from around the world at any point of time.
While online promotional tools strategies
are used by many businesses, however the
effectiveness of these methods being used
can be debated. Several online promotional
tools are used by companies to deliver the
promotional message to target customers.
Each online promotional tool put in a
different way to reach customers and attain
communication objectives. Every
businessman has to use optimum mix of
various online promotional tools and
techniques to enhance the online experience
of customers irrespective of type of
business. So the present study aims to study
perception of businessmen towards different
online promotional tools.
Objectives of the study
The present study intends to know about the
perception of businessmen towards various
online promotional tools.
Research methodology
Research Design: The present work is an
exploratory study that aims to know
businessmen’s perception towards online
promotional tools.
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Sampling size and Design: The sampling frame comprises of online businessmen
from Delhi/NCR. Data was collected from a
sample of 300 respondents, out of which 55
were rejected due to half-filled or unfilled
responses.
Sources of Data Collection: Both primary
and secondary data is used in present study.
Primary data is collected through
observation and awell-structured
questionnaire. 5-point Likert scale is used to
indicate responses where 1 stood for
strongly disagree and 5 stood for strongly
agree. Secondary data is collected from
various search engines, websites, books and
articles.
Tools of Data Analysis: The
quantitative data was analyzed by using
factor analysis through SPSS version 20.
Result and Discussions
To study the perception of customers
towards online promotional tools 29
statements are used which are highlighted in
table given below 5.1. 5-point Likert scale is
used to indicate responses where 1 stands
for strongly disagree and 5 stand for
strongly agree.
Reliability of the construct: Reliability of
test refers to the degree to which a test is
consistent and stable in measuring what it is
intended to measure. The most widely used
reliability coefficient is Cronbach’s alpha
which can range from 0 to 1, with higher
figures indicating a better reliability. The
reliability of this construct is 0.895 which
indicates data is highly reliable.
Kaiser-Meyer-Olkin (KMO) measure of
sampling adequacy is used to test the
sampling adequacy for factor analysis. The
value of KMO ranges from 0 to 1 and the
values above 0.50 are acceptable (Hair et al.,
2005). The value is 0.885, which is an
excellent value and indicates that the sample
is very good enough for sampling (KMO
&Barlett’s Test table given below). Barlett
Test of Sphericity is used to test correlations
among variables and overall significance of
correlation matrices by providing support
for the validity of factor analysis of the data.
Results indicate that overall correlations are
significant at the .01 level.
Table 1 KMO and Bartlett's test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. 0.885
Bartlett's Test of Sphericity Approx. Chi-Square 4159.855
Df 406
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Sig. .000
Source: Primary data
Exploratory factor analysis (EFA) is
conducted to study the perception of
businessmen towards of online promotional
tools. Principal component method is used
to find out the major factors of
consideration. Factors with eigenvalues
greater than one are considered significant
and retained for analysis. Further, the
varimax rotation method is used. In addition
to this, factors are assigned ranking on the
basis of the overall mean value of each
factor. Five factors are extracted in the study
which explains 63% of total variance. Table
2 reveals overall results of factor analysis.
1. Convenience
2. Credibility
3. Reliability
4. Appropriateness
5.Unpleasant/Annoyance
Factors Statements Loadings Eigen
values Mean SD Factor
Mean Factor
Rank
Convenience
Online promotional tools
are informative
0.561 3.88 0.953
Online promotional tools
are convenient to use
0.728
1.627
3.87 0.948
3.83
1
Online promotional tools
are useful
0.751 3.88
0.881
Online promotional tools
are entertaining
0.621 3.69 0.975
Online promotional tools
are time saving
0.615 3.84 0.974
Credibility
Online promotional tools
are credible
0.747
1.054
3.67 0.897
3.72
2 Online promotional
tools are convincing 0.658 3.78 0.886
Online promotional
tools are believable 0.708 3.71 1.001
Reliability
Online promotional
tools are reliable 0.639
5.319
3.62 0.940
Online promotional
tools are attractive 0.661 3.80 0.893
Online promotional tools are trustworthy
0.690 3.51 0.944
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Online promotional tools are
valuable source of information
0.710 3.63 0.960 3.65 3
Online promotional tools are
easy accessible 0.687 3.69 0.916
Online promotional tools
provide real time benefits 0.591 3.62 0.940
Appropriateness
Online promotional tools are
easy to manage 0.610
2.004
3.60 0.994
3.59
4
Online promotional tools are
creative 0.639 3.66 0.861
Online promotional tools are
a reference for purchase 0.660 3.62 0.914
Online promotional tools are
best tool of promotion 0.767 3.68 0.909
Online promotional tools are
appropriate according to needs
0.774 3.51 0.833
Online promotional tools are
enjoyable 0.663 3.51 0.952
Unpleasant/
Annoyance
Online promotional tools are
annoying 0.700
8.316
3.08 1.055
3.11
5
Online promotional tools are
disruptive 0.836 3.10 1.043
Online promotional tools are
objectionable 0.824 3.14 1.155
Online promotional tools are
easy to ignore 0.733 3.24 1.144
Online promotional tools are
time consuming 0.821 3.24 1.227
Online promotional tools are
boring 0.850 3.09 1.243
Online promotional tools are
deceptive 0.785 3.10 1.166
Online promotional tools are
wastage of time 0.792 2.96 1.262
Source: Primary data
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Table 2 discloses the value of loading,
mean and SDs of variables, value of mean
of factors and ranking of factors on the
basis of above discussed mean values. It is
noticed that factor convenience having the
highest mean value (3.83), falls in the first
rank. The factors credibility and reliability
obtained second and third rank with mean
values of 3.72 and 3.65 respectively.
Factor unpleasant with lowest mean (3.11)
has obtained last rank. The above said
rankings assigned to the factors are based
on the concept that as themean value of
factors decreases, the corresponding values
of their rank increases.
Conclusions and Suggestions
It is concluded from the study that
businessmen are appreciative of online
promotional tools. They have overall
positive attitude towards these tools. In the
era of internet technology, the online
promotional tools are very effective in
reaching out to the target audience. They
are perceived to be credible, appropriate,
reliable convenient and trustworthy by
businessmen. These are one of the best
tools of promotion in today’s technological
environment. No matter what type of
business a businessmen have, online
promotion is likely to be at the heart of
their promotional strategy. The online
promotion provides valuable information
on the product purchased, special
discounts and coupon available on other
goods and services. Online promotional
tools are useful for businessmen because
these provide good quality of information
for customer. With a good quality of
promotional campaign, businessmen can
tailor their online promotional tools
techniques to their target audience,
ensuring that their product or service will
meet their eye in a timely and concentrated
manner. Online promotional tools are
considered as truthful and believable by
businessmen. Easy accessibility of online
promotional tools made these very popular
with businessmen and customers.
Businesses are open for business 24 hours
a day, 7 days a week without the constraint
of opening or closing hours. As these tools
are easily accessible, so these tools provide
real time benefits for businessmen. In
today’s technological environment it is
nearly impossible for a business to be
successful without using online
promotional tools to compete against
thousands of companies going online
every day. Even though these tools are
perceived as time saving by businessmen
but sometimes these may be unpleasant.
Though, users sometimes find the online
promotional tools to be annoying,
deceptive and boring, yet they are
convincing.
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Recruitment and Selection Policies and Practices in Indian Commercial
Banks
Simarpreet Kaur
Vocational Lecturer: Govt. Sen. Sec. School, BadshapurKaleki, Patiala.
Abstract
At present, Indian commercial banks cannot claim to have a proper human resource planning system
that captures the type of people it requires, the level at which they are required and clearly defined
roles for everyone and now it has become essential to design the recruitment process carefully and to
adopt the effective measures to acquire the best talent in the banking sector. The present research
based on qualitative as well as quantitative approaches proposes to make a comparative analysis of
policies and practices relating to employees’ recruitment and selection in public and private sector
commercial banks. It has been traced that well defined recruitment and selection system is followed
and line manager and HR managers participate. A comprehensive selection process is used before
rendering a decision, unbiased tests and interviewing techniques are used, attitude and desire to work
in a team and individual as a criterion used in recruitment and selection process in Indian commercial
banks. Moreover, public sector banks by following the private sector banks’ philosophy of growth
have exploited productivity enhancement for growth so far, but now they need to induct new talent in
large numbers to maintain growth. Recruitment machinery is required to attract talent (as against
evaluate applicants) and to retain them through well planned HRM practices.
Key words: HR, HRM, Commercial Banks, Recruitment and Selection, Processes, Practices
Policies.
Introduction
With the emergence of improved
technologies and global competitive
environment, upgrading the work methods,
work norms, improving technical and
managerial skills and employees’
satisfaction, have become the need of the
hour, both in manufacturing and services
sectors. There is a mounting pressure on
Indian commercial banks to provide cost
effective and cost efficient quality services
in the fast changing competitive
environment. Almost three decades after
the economic liberalisation process began,
a vibrant banking sector powered by both
improved-efficiency public sector banks
and growth-hungry private ones emerged
on the economic scene. Indian banks
making available the number of
instruments and services to both the retail
and corporate clients globally and the
levels of technology involved in managing
these products have become pure science
oriented over the last 30 years.
Concept
The term ‘recruitment’ applies to
the process of attracting potential
employees to the organization or company.
It is a systematic means of finding and
inducting available manpower to apply to
the company or enterprise for employment.
Since it involves the process of searching
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for prospective employees, it is concerned
with the range of sources of supply of
labour or personnel, and of recruitment
practice and techniques. The process of
identification of different sources of
human resources is known as recruitment.
It is a linking activity that brings together
those offering job and the job seekers.
Recruitment precedes the selection
process, i.e., selecting the right person for
various positions in the organisation. It is a
positive process as it attracts suitable
applicants to apply for the available jobs.
Research Objectives
The present research is proposes to
make a comparative analysis of policies
and practices relating to employees’
recruitment and selection. The broad
objectives of the proposed study are:
1. To study recruitment and selection
policies, practices and trends in public and
private sector commercial banks in India.
2. To suggest ways to improve recruitment
policies and practices in Indian
commercial banks.
In order to achieve the
specific objectives, qualitative as well as
quantitative approaches have been
followed for the purpose of this research
work.
Sampling Design
The sampling design of the study is
based on multi-stage stratified purposive
sampling technique.As such, out of the
whole country the State of Punjab has been
chosen as the first step. In Punjab,
choosing the public sector and private
sector banks is the next stage of sampling;
and selecting the four sample banks out of
the total public and private sector
commercial banks is the third step of
sampling;and the selection of sample
employee respondents has been done at the
4th
stage of sampling.
The universe of the study is all
public and private sector commercial
banks operating in India, but due to non-
feasibility and time constraint, the scope of
the study has been restricted only to four
commercial banks operating in the state of
Punjab. The criterion adopted for the
selection of private sector banks was their
year of incorporation and size of their
market share. The banks selected as
sample units for the present study are
listed as under:
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Table 1
Banks Selected as Sample Units
S. No. Public Sector Banks Private Sector Banks
1. State Bank of Patiala HDFC Bank
2. Punjab National Bank Axis Bank
Total 02 02
The respondent employees have
been taken from all the categories of
Workmen; Clerical or Award staff. In
order to examine and compare the
employees' perceptions in relation to the
recruitment and selection policies and
practices, mainly primary data has been
used. A structured questionnaire was
framed and administered on the sample
employees. Of the two public sector banks
under study, 100 employees were
randomly selected. Similarly, 100
employees were randomly selected from
the two selected private sector banks.
The primary data was drawn from
the respondent employees working in
different branches, service offices, training
centres, specialized branches and offices,
regional offices and head offices of both
public and private sector commercial
banks situated in the state of Punjab. As
many as 232 employees working in the
selected banks were approached for the
purpose of required data. The response
percentage in the case of employees is
86.21 per cent. Their response was found
to be complete in all respects for the
analysis. The responses to the questions on
recruitment and selection practices have
been measured on a five-point Likert scale.
Various statistical tools have been used to
analyse the collected data.
Recruitment Practices of Employees in
banks
1. Award Staff is recruited through
campus recruitments, recruitment
facilitators, recruitment agencies,
outsourcing agents, through references and
through advertisements on the websites
and in newspapers.
2. Special Assistants are promoted
from within as per vacancies. Most of the
employees are requisitioned locally
through Employment Agents; and are
recruited and selected by Branch Managers
with the support of HR Department
specialists. For the selection, objective
type written tests are conducted followed
by on line or face to face interviews.
Candidate’s actual performance in
interview and his communication skills are
considered for selection.
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3. Armed Guards are recruited
locally through District Sainik Welfare
Boards or security service providers.
Recruitment of Officers
All appointments and promotions
in the officer grade are made by the
Management through a Competent
Authority in accordance with the policy or
guidelines, laid down in this regard by the
Board of Directors. All appointments are
made first in the minimum of pay scale to
which the appointment is made. An officer
who has rendered continuous temporary
service in the bank prior to his
appointment against a permanent vacancy,
the provisions regarding the period
required to be spent on probation may be
waived at the discretion of the Appointing
Authority to the extent of the period of
such temporary service. An officer directly
recruited in the bank is confirmed, if in the
opinion of the Competent Authority,
his/her conduct and performance has been
satisfactory during the period of probation
including the extended period.
A core area like Manpower
Planning has not received serious attention
in the banking sector so far. Manpower
assessments are made on the basis of
branch activity analysis and productivity
norms. Manpower planning in each bank is
kept subordinate to guidelines issued by
the Government of India and RBI. The
recruitment exercise carried out today in
many public sector banks also does not
reckon skill and competency requirements.
Moreover, large scale Core Banking
Services implementation at branch level
has made no significant difference in the
realignment of manpower in public sector
banks as compared to the private sector
commercial banks. Lack of proper human
resource planning has also resulted in wide
variance in staff ratios across public sector
commercial banks as well as in many of
the private sector commercial banks. At
present, banks cannot claim to have a
proper human resource planning system
that captures the type of people it requires,
the level at which they are required and
clearly defined roles for everyone.
As such, it has become essential to
design the recruitment process carefully
and to adopt the effective measures to
acquire the best talent in the banking
sector. Similarly, campus recruitment is
not just about approaching any Institution
or University, but also aims at creating a
pool of suitable candidates and
interviewing them equally in order to fill a
large number of anticipated openings. A
major concern before public sector banks
is to replace a large number of employees,
who are to retire during the coming years.
Table 2 carries the response data
regarding human resource (recruitment and
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selection) policies and practices being
followed by the public and private sector
commercial banks in terms of form and
contents, and systems and procedures
through ‘content analysis’. The table
explains as to whether these policies and
practices are framed and exercised fully or
partially in these commercial banks.
Table 2: Comparative Analysis of Human Resource (Recruitment and Selection)
Policies and Practices in Public and Private Sector Commercial Banks
S.
No. Policies and Practices Public Sector Banks Private Sector Banks
Form
and
Contents
Systems
and
Procedures
Form and
Contents Systems and Procedures
1. HRM practices are standardized Yes Partial Partial Partial
2. Staff strength is balanced No Yes Yes Yes
3. Recruitment and selection policies:
Well-defined Yes Yes No No
4. Analysis of positions and
requirements is made before
recruitment process starts
Yes Yes Yes No
5. Defined mode of recruitment Yes Yes Yes No
6. Line managers and HR managers
participate in recruitment & selection Yes Yes Yes Yes
7. Valid and standardized recruitment
tests Yes Yes Yes Partial
8. Comprehensive selection process
before rendering a decision Yes Yes Yes Partial
Earlier recruitment in public sector
banks was made through Banking
Selection and Recruitment Board (BSRB).
The high standards of recruitment set by
the Board helped the public sector banks to
get quality staff. However, after
liberalization, BSRB was scrapped and
banks started recruiting the staff at their
whims and fancies. Some grave
irregularities came to light in the
recruitment process of some public sector
banks, and in some cases the seniority of
the officers working in these banks was
ignored at the time of their promotion.
After dismantling the common
recruitment board for the industry, banks
were allowed to recruit employees at their
own levels even for the senior positions,
based on their own requirements. The
recruitments were done according to the
business strategies and ratified by the
board which had Government nominees.
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And, as such, no senseless recruitment was
reported as done by the commercial banks,
but, this led to cut-throat competition for
talent search and poaching of each other’s
employees. After a while, the Government
started feeling concerned about the large
recruitment programmes which were
carried out by some of the public sector
banks. The question that why the banks
needed so much staff despite
computerization and implementation of
technology, was still an unsolved mystery.
However, a few private banks
remained cautious about their expansion
programmes, and the recruitment outlook
of the public sector banks started
becoming healthy due to significant
retirements and rural expansion plans.
Some of the private banks that have grown
their business aggressively, riding on the
world’s second fastest growing economy,
started shrinking their balance-sheets,
while public sector banks began to expand
by opening new branches across the
country. Moreover, new recruitments
started keeping pace with the banks’
expansion plans. The banks were adopting
fast-track promotions to fill-in all
management gaps. Another reason behind
the sudden spurt in recruitment was the
fact that unlike private banks, public sector
banks cannot outsource many activities,
including sourcing loans. Now, apart from
recruiting through a normal process of
written examinations and interviews,
banks are also going for campus
recruitments and outright poaching and
sometimes from fellow public sector
banks. Despite low salary, many private
sector employees are now approaching
public sector banks looking for job
security.
The public sector banks now have
started recruitments through IBPS which is
an autonomous body to recruit the required
manpower in the public sector banks. The
private sector banks make selections of
employees and officers directly or through
the recruiting agencies and consultants as
per their requirements.
Methods of Selection
Table 3 highlights sector-wise
analysis of employees’ perceptions
regarding the methods of selection in both
the public and private sector banks.
An analysis of the table presents that 86
(86.0 per cent) of the respondent
employees in public sector commercial
banks have been selected through written
test followed by interview. And 12 (12.0
per cent) of them have been selected
onmerit of qualifying the test andwritten
examination, while only 1
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Table 3: Sector-wise Analysis of Employees’ Perceptions Regarding Methods of Selection
Method of Recruitment Public Sector
Banks Private Sector
Banks Total of Public and
Private Sector Banks
Merit of qualifying test/ exam. 12 (12.0%) 15 (15.0%) 27 (13.0%)
Written test followed by interview 86 (86.0%) 55 (55.0%) 141 (70.5%)
Only written test 01 (01.0%) 03 (03.0%) 04 (02.0%)
Only interview 01 (01.0%) 20 (20.0%) 21 (10.5%)
Direct appointment by head of the bank 00 (00.0%) 07 (07.0%) 07 (03.5%)
Total 100 (100.0%) 100 (100.0%) 200 (100.0%)
Chi-square value 32.339*
*Significant at 1 per cent level
(1.0 per cent) employees in public sector
banks admitted that they have been
selected through written test, while another
1 (1.0 per cent) have been selected through
interview only. However, in the private
sector commercial banks majority of the
respondents i.e., 55 (55.0 per cent) have
been recruited through written test
followed by interview; and 20 (20.0 per
cent) have been selected through only
interview. Similarly, 15 (15.0 per cent), 7
(7.0 per cent) and 3 (3.0 per cent)
respondent employees belonging to the
private sector banks admitted that they
have been selected on the basis of merit of
qualifying test and written examination,
direct appointment by head of the bank
and only by written test respectively. The
p-value 0.000 exhibits that there exists a
highly significant difference between the
responses of the respondent employees in
this regard.
Employees’ Perceptions Regarding
Recruitment and Selection Policy
Table 4 carries the response data
regarding the recruitment and selection
policy of the banks under study.
Table 4: Sector-wise Analysis of Employees’ Perceptions Regarding Recruitment and
Selection Policies in Commercial banks
Policy Level Public Sector Banks Private Sector Banks Total of Public and Private
Sector Banks
Good 00 (00.0%) 03 (3.0%) 03 (01.5%)
Bad 00 (00.0%) 01 (1.0%) 01 (00.5%)
Very bad 65 (65.0%) 60 (60.0%) 125 (62.5%)
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Worst 35 (35.0%) 36 (36.0%) 71 (35.5%)
Total 100 (100.0%) 100 (100.0%) 200 (100.0%)
Chi-square value 4.214
The above table exhibits that 65
(65 per cent) employees from the public
sector banks hold a very bad opinion about
bank’s recruitment policy, while the
remaining 35 (35.0 per cent) of the
respondents have the worst to say about it.
There is none in the good and bad
categories to give the response in this
regard. On the other hand, 60 (60.0 per
cent) of the employees from the private
sector commercial banks hold a very bad
opinion and 36 (36.0 per cent) of them
have the worst opinion about the
recruitment and selection policy of these
banks, while only 3 (3.0 per cent) and 1
(1.0 per cent) of the bank employees
respectively hold a good and bad opinion
in this regard. The Pearson’s Chi-square
value shows that there is an insignificant
gap between the responses of employees
from the both the public and private sector
banks regarding their recruitment and
selection policy.
Findings and suggestions
The public sector banks have
gained market share over the last decade
by following their counterpart private
sector banks in terms of product
innovation, marketing and implementation
of technology but still fail to attract the
right talent for specialized services such as
treasury and risk management and other
specialized areas. They had not been
focusing on recruitment and selection
policies and practices, career planning,
training and development, performance-
linked compensations, succession planning
and grooming of leaders, a contingent of
contented workforce over the past as
expected. Similar problems in the private
sector banks rarely prevailed because of
their clear, long term vision and well
defined sound planning in this regard and
their recruitments and selections at all
levels have always been need based.
The staff strength of the public
sector banks had gone down during the
period under study due to retirements and
voluntary retirement schemes, but that of
the private sector banks has gone up
significantly. Another major concern
before the public sector banks is the large
number of employees who are to retire in
the near future. The practice of recruiting
the employees directly, even at the senior
levels, by the banks at their own levels
resulted in cut-throat competition for talent
and poaching of each other’s employees
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 134
within the banking sector. Some of the
private banks that have aggressively
enhanced their business, riding on the
world’s second fastest growing economy,
are now shrinking their businesses while
the public sector banks are expanding by
opening new branches across the country.
Similar problems in the private sector
banks never prevail because of their clear
long term vision and well defined sound
planning in this regard and their
recruitments and selections at all levels are
always need based.
A well-defined recruitment and
selection system is followed, line manager
and HR managers participate,
comprehensive selection process is used
before rendering a decision, unbiased tests
and interviewing techniques are used,
attitude and desire to work in a team and
individual as a criterion used in
recruitment and selection process in their
banks with t-test indicating insignificant
differences in the opinions on these
statements and further the statement that
the comprehensive selection process is
used before rendering a decision, with an
insignificant difference in opinions, the
respondent officers of both the public and
the private sector banks revealed that they
‘agree’ on these statements.
As far as the use of recruitment and
selection system is concerned, a well-
defined recruitment and selection system is
followed in the banks and their banks
preferably use attitude and desire to work
in a team and individual as a criterion in
employees’ selection while the public
sector banks are facing a crunch of
manpower and they need to use the retired
people as they could be useful in brand
building efforts, or perhaps, in bank’s
financial inclusion initiatives.
1. With the aim to meet the global
standards and to remain
competitive, both the public and
private sector banks should recruit
specialists in various fields such as
Treasury Management, Credit,
Risk Management, IT related
services, HRM, etc. in keeping
with the segmentation and product
innovation. 2. Public sector banks
by following the private sector
banks’ philosophy of growth have
exploited productivity
enhancement for growth so far, but
now they need to induct new talent
in large numbers to maintain
growth. Recruitment machinery is
required to attract talent (as against
evaluate applicants) and to retain
them through well planned HRM
practices. Banks also need to
explicitly tackle the generation gap.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 135
3. Further, this needs to be integrated
with the Business Plan and strategy
of the bank. Another key problem
area for the public sector banks is
that the kind of talent they
require. Banks need to acquire
people with the right kind of talent
out of same limited talent pool that
will be targeted by the public and
private banks, Financial
Institutions, Insurance, Telecom
and other industries which are on
fast growth track and in need of
talented manpower.
References:
Armstrong, M (2006). A Handbook
of Human Resource Management
Practice, Tenth Edition, Kogan
Page Publishing, London, p. 264
Arora, P.N., Arora, Sumeet, and
Arora, S. (2010). Comprehensive
Statistical Methods, S. Chand &
Company limited, New Delhi.
Bajaj, K. K (2000). E-Commerce
Issues in the Emerging Hi-Tech.
Banking Environment. The Journal
of the Indian Institution of
Bankers. Jan-March.
Bhatia, and Batra
(2001).Human Resource
Development, A Book Edited
by Bhatia and Batra, Deep And
Deep Publishers, New Delhi.
Chatterjee, S.R (2006).
Perspectives of Human Resource
Management,The Asia Pacific,
PEARSON Prentice-Hall,
Malaysia, pp. 41-62.
Dessler, G.; and Berkkey, B.
(2009), Human Resource
Management. Eleventh Edition,
Prentice Hall, PEARSON, Delhi, p.
299.’
Gupta, M.; and Goswami, S.
(1986), “Profitability and Planning
in Banks: Establishment Cos and
Staff Strength”, A Paper Presented
at the Bank Economist Meet, pp.
92-100.
Kumar, Satish (1996). A Critical
Study of Human Resource
Development in Co-operative
Banks of Himachal Pradesh. A
Doctoral Thesis Submitted to
Himachal Pradesh University,
Shimla.
Mishra, Kavita (2002). A Ph.D.
Thesis, A Study of Human
Resource Management, Submitted
to Kurukshetra University,
Kurukshetra.
Shikha, N. Khera (2011), “Human
Resource Practices and their
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 136
Impacton Employee Productivity:
A Perceptual Analysis of Private,
Public and Foreign Bank
Employees in India.
Valerie, Anderson (2011),
Research Methods in Human
Resource Management, Second
Edition, Universities Press (India)
Private Limited, pp. 50.
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 137
Training and Development Practices in Private Sector Banks
Jaspreet Kaur* Payal Bassi**
Research Scholar, Department of Commerce, Punjabi University, Patiala.
Associate Direcor, Desh Bhagat University, MandiGobindgarh.
Abstract
Human resources are the vital resources for any organization. With the introduction of
liberalization, privatization and globalization there is keen competition to survive. Training
and development is very necessary to cope with dynamic environment. Banks are the nerve
system of any economy. So training and development programmes are very important for
banks. The aim of this paper is to study the training and development practices of Indian
public sector banks and their impact on performance of employees.
Key word: Human resources, Training and Development, Employees, Banks.
Introduction
The core strength of India is its human
resource. The prosperity of a nation
depends on the proper development and
utilization of its human resources, as all
other resources can be generated by a well-
motivated human resource. Organizational
augmentation, alteration and success
ultimately depend on the actions of human
resources. The global economy has
endangered the survival of every
organization and particularly those who
wish to gain a competitive advantage. The
competitive advantage may be a daydream
in the absence of superior quality products,
which are the responsibility of well-trained
employees. No organization can get a
candidate who precisely matches with the
job and the organization requirements
hence, training is imperative to develop the
employee and make him suitable to the
job. The purpose of training new
employees is to develop the basic skills
they need to perform their jobs. So that
organization requirements to provide
opportunities for the continuous
development of employees not only in
their jobs but also to develop their
capabilities for other jobs for which they
might late be considered.
Banks play an imperative role for
the development of economy. They are the
foremost participants of financial system.
The tremendous management of the banks
improves the economic affluence. This
depends upon the actions of the resources
of banks. There are two types of resources
i.e. human and non-human. The human
resources are the active factors of
production. The production of non-human
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 138
resources is depending upon the skill of
human resources, how they make use of
them to get maximum output. For the
banks it is very important to train and
develop its human resources with
advancement of technology. There is rising
pressure on Indian commercial banks to
provide cost effective quality services in
fast changing competitive environment.
Training and Development policies and
practices affect the productivity of human
resources. This is very important to match
the right person for the right job to
accomplish certain predetermined
objectives. Training, as used in this
perspective, refers to attainment of skills
and information directly required for the
performance of a specific role. It includes
on-the-job training, workshops, seminars
and conference. Manpower development
generally refers to job enrichment that has
an intrinsic mechanism to motivate an
employee to accept and play challenging
organizational task.
Definition of Training and Development
According to the Michel Armstrong,
“Training is systematic development of the
knowledge, skills and attitudes required by
an individual to perform adequately a
given task or job”.
According to the Edwin B Flippo,
“Training is the act of increasing
knowledge and skills of an employee for
doing a particular job.”
Dale S Beach defined “Training is usually
considered as the organized procedure by
which people gain knowledge and increase
skill for a definite purpose”
Literature Review
Abdullah (2009) studied the
challenges to the effective management of
HR Training &Development activities in
manufacturing firms in Malaysia It was
found that there are three major challenges
to effective management of HR Training &
Development. These include a shortage of
intellectual HRD professionals to manage
HR T&D activities, coping with demand
for knowledge workers and fostering
learning& development in the workplace.
He suggested that relevant and appropriate
policies and procedures can be developed
and implemented for effective
management of HR T&D.
Afaq et.al. (2011) in their research
paper examined the relationship between
training courses and employee
performance at the Pearl Continental (PC)
Hotel, Karachi. They found that there is a
significant relationship between the two
variables; revealing that the employees
who have taken trainings were more
capable in performing different task and
vice versa. They recommended that the
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prevalent problems of service delivery can
be overcome by properly conducting needs
assessment, design, development and
delivery of training programs
Okereke and Beatrice Nnenna
(2011) in their research examined the
perception and relevance of influence of
training and manpower development on
employee performance. They found that
manpower development influenced job
performance, but the influence of type of
training on job performance was
inconclusive. Those that had training and
those exposed to manpower development
had high job performance as against their
counterparts with no training and
manpower development.
Karim et. al. (2012) evaluated how
training refers to the acquisitions of
knowledge, skill and attitudes. It was
found that training helps employees to get
a clear view of their job. It increased the
efficiency and ability of employees to
perform their job. On-the-job as well as
off-the-job training are equally important.
Job satisfaction level was high in trained
employees than those who did not receive
training.
Sowjanya and Rajashekar (2012)
studied the existing T & D policies of the
sample companies and opinions of the
employees on the effectiveness of training
programs conducted by the organization.
The study found that organizing a
significant number of training programs
for the employees are very vital in order to
enhance the capability level and the skill
set. The performances of employees in the
respective departments are directly
proportionate to the number of training
programs attended. They recommended
that training programs should be
conducted on a regular.
Akilandeswari and Jayalakshmi
(2014) in their research paper studied the
training and development programmes of
banks and their effectiveness for
employees to discharge their duties. It was
found that the public and private sector
banks use training and development
practices. It increased the skill if
employees in discharging their duties.
Banks provided training programmes to
enhance the knowledge and skills of
employees to satisfy the customers.
Laxmanrao (2015) studied the
training and development programmes of
public sector banks and their impact on
banks. The researcher found that there is
adoption of appropriate training and
development programmes. Growth of
banking sector in India is the outcome of
skilled manpower which is the result of
training and development practices.
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Research Objectives
1. To study training and
development programmes in selected
public sector banks for their employees.
2. To study the impact of training
and development programmes on
performance of employees in selected
public sector banks.
Research Methodology
The primary data was collected
through questionnaire from 100 employees
of Private sector banks like Axis bank,
ICICI bank, HDFC bank and Kotak
Mahindra bank. Present study is limited to
selected public sector banks and
boundaries of Ludhiana district only.
Data Analysis
Table No.1: Training needs assessed before training is imparted
Opinion % Response of Employees
Strongly Agree 70
Agree 18
Indifferent 04
Disagree 05
Strongly Disagree 03
Total 100
Above table describes that
majority of 70 % of the employees are
strongly agreed with the statement
thattraining needs assessed before training
is imparted. 18% of the employees are
agreed with the statement thattraining
needs assessed before training is imparted.
4% of the employees are indifferent with
the statement thattraining needs assessed
before training is imparted.5% of the
employees are disagreed with the
statement thattraining needs assessed
before training is imparted. 3% of the
employees are strongly disagreed with the
statement thattraining needs assessed
before training is imparted.
Table No.2: Training programmes are planned in the organized way
Opinion % Response of Employees
Strongly Agree 68
Agree 23
Indifferent 7
Disagree 2
Strongly Disagree 0
Total 100
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The above table highlights that majority of
68% employees are strongly agreed with
the statement that training programmes are
planned in the organized way. 23%
employees are agreed with the statement
that training programmes are planned in
the organized way. 7% employees are
indifferent with the statement that training
programmes are planned in the organized
way. 2% employees are disagreed with the
statement that training programmes are
planned in the organized way. 0%
employees are strongly disagreed with the
statement that training programmes are
planned in the organized way.
Table No. 3: Employees are made aware about the objectives of the training before attending it
Opinion % Response of Employees
Strongly Agree 72
Agree 20
Indifferent 5
Disagree 2
Strongly Disagree 1
Total 100
The above table exhibits that 72%
employees strongly agreed with the
statement that employees are made aware
about the objectives of the training before
attending it. 20% employees agreed with
the statement that employees are made
aware about the objectives of the training
before attending it. 5% employees are
indifferent with the statement that
employees are made aware about the
objectives of the training before attending
it. 2% employees disagreed with the
statement that employees are made aware
about the objectives of the training before
attending it.1% employees strongly
disagreed with the statement that
employees are made aware about the
objectives of the training before attending
it.
Table No. 4: The present training system is adequate to meet the job requirement
Opinion % Response of Employees
Strongly Agree 60
Agree 20
Indifferent 10
Disagree 5
Strongly Disagree 5
Total 100
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The above table shows that 60% of
employees strongly agreed with the
statement that the present training system
is adequate to meet the job requirement.
20% of employees agreed with the
statement that the present training system
is adequate to meet the job requirement.
10% of employees are indifferent with the
statement that the present training system
is adequate to meet the job requirement.
5% of employees disagreed with the
statement that the present training system
is adequate to meet the job requirement.
5% of employees strongly disagreed with
the statement that the present training
system is adequate to meet the job
requirement.
Table No. 5: Training programme contents are relevance to trainee’s current job
Opinion % Response of Employees
Strongly Agree 67
Agree 20
Indifferent 15
Disagree 5
Strongly Disagree 3
Total 100
As per the table 5 majority of 67%
employees strongly agreed that training
programme contents are relevance to
trainee’s current job.20% employees
agreed that training programme contents
are relevance to trainee’s current job. 15%
employees are neutral that training
programme contents are relevance to
trainee’s current job.5% employees
disagreed that training programme
contents are relevance to trainee’s current
job. 3% employees are strongly disagreed
that training programme contents are
relevance to trainee’s current job.
Table No. 6: Training needs is identified through a formal performance appraisal mechanism
Opinion % Response of Employees
Strongly Agree 60
Agree 16
Indifferent 5
Disagree 9
Strongly Disagree 10
Total 100
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The above table shows that 60% of
employees strongly agreed that training
needs is identified through a formal
performance appraisal mechanism. 16%
agreed that training needs is identified
through a formal performance appraisal
mechanism. 5% indifferent that training
needs is identified through a formal
performance appraisal mechanism. 9%
disagreed that training needs is identified
through a formal performance appraisal
mechanism. 10% strongly disagreed that
training needs is identified through a
formal performance appraisal mechanism.
Table No. 7: There are formal training evaluation methods to assess the effectiveness of the
training
Opinion % Response of Employees
Strongly Agree 54
Agree 30
Indifferent 10
Disagree 3
Strongly Disagree 3
Total 100
Table 7 exhibits that 54% employees
strongly agreed that there are formal
training evaluation methods to assess the
effectiveness of the training. 30%
employees strongly agreed that there are
formal training evaluation methods to
assess the effectiveness of the training.
10% employees strongly agreed that there
are formal training evaluation methods to
assess the effectiveness of the training. 3%
employees strongly agreed that there are
formal training evaluation methods to
assess the effectiveness of the training.
3% employees strongly agreed that there
are formal training evaluation methods to
assess the effectiveness of the training.
Table No. 8: T&D have resulted in higher employee performance in our Bank
Opinion % Response of Employees
Strongly Agree 65
Agree 20
Indifferent 8
Disagree 5
Strongly Disagree 2
Total 100
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The data shown above reveals that 65%
employees strongly agreed that t&d have
resulted in higher employee performance
in our Bank. 20% employees strongly
agreed that t&d have resulted in higher
employee performance in our Bank.8%
employees strongly agreed that t&d have
resulted in higher employee performance
in our Bank. 5% employees strongly
agreed that t&d have resulted in higher
employee performance in our Bank. 2%
employees strongly agreed that t&d have
resulted in higher employee performance
in our Bank.
Table No. 9: Training programmes are able to bring improvement in knowledge about the job
of employees
Opinion % Response of Employees
Strongly Agree 52
Agree 30
Indifferent 12
Disagree 4
Strongly Disagree 2
Total 100
The above table exhibits that
majority of 52% employees are strongly
agreed that training programmes are able
to bring improvement in knowledge about
the job of employees. 30% employees are
agreed that training programmes are able
to bring improvement in knowledge about
the job of employees. 12% employees are
indifferent that training programmes are
able to bring improvement in knowledge
about the job of employees. 4%
employees disagreed that training
programmes are able to bring
improvement in knowledge about the job
of employees. 2% employees are strongly
disagreed that training programmes are
able to bring improvement in knowledge
about the job of employees.
Table No. 10:Training helps in increase the efficiency of employees
Opinion % Response of Employees
Strongly Agree 82
Agree 17
Indifferent 0
Disagree 1
Strongly Disagree 0
Total 100
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As is evident from the above tablethat
majority of 82% employees strongly
agreed that training helps in increase the
efficiency of employees. 17% employees
agreed that training helps in increase the
efficiency of employees. 0% employees
indifferent that training helps in increase
the efficiency of employees. 1%
employees disagreed that training helps in
increase the efficiency of employees. No
employee is strongly disagreed that
training helps in increase the efficiency of
employees.
Table No. 11: Training helps in acquiring skills for the next higher job
Opinion % Response of Employees
Strongly Agree 72
Agree 15
Indifferent 7
Disagree 4
Strongly Disagree 2
Total 100
The above table depicts that majority of 72
% employees strongly agreed that training
helps in acquiring skills for the next higher
job. 15% employees agreed that training
helps in acquiring skills for the next higher
job. 7% employees are indifferent that
training helps in acquiring skills for the
next higher job. 4% employees disagreed
that training helps in acquiring skills for
the next higher job. 2% employees
strongly disagreed that training helps in
acquiring skills for the next higher job.
Table No. 12:Training helps in more job satisfaction
Opinion % Response of Employees
Strongly Agree 75
Agree 20
Indifferent 4
Disagree 1
Strongly Disagree 0
Total 100
The above table reveals that majority of
75% employees strongly agreed
thattraining helps in more job satisfaction.
20% employees strongly agreed
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IJBMR, Vol. 7, Issue 2, July-Dec, 2017 Page 146
thattraining helps in more job satisfaction.
4% employees strongly agreed thattraining
helps in more job satisfaction. 1%
employees strongly agreed thattraining
helps in more job satisfaction. 0%
employees strongly agreed thattraining
helps in more job satisfaction.
Findings
Training is an important function of
management as it contributes to the
development of human resources. They
need continuous development because
technology is developing continuously and
at a fast rate. The above study reveals the
facts that majority of employees opined
that training needs assessed before training
is imparted. Highest employees happy
about training programmes are planned in
the organized way. Great majority of
employees are made aware about the
objectives of the training before attending
it. Most of employees find that the present
training system is adequate to meet the job
requirement. Large no. of employees
shown satisfaction towards training
programme contents are relevance to
trainee’s current job. Good no. of
employees satisfied that training needs is
identified through a formal performance
appraisal mechanism. Greater part of
employees pleased with formal training
evaluation methods to assess the
effectiveness of the training. Great no. of
employees agreed that T&D have resulted
in higher employee performance. A large
no. of employees shown satisfaction
towards training programmes is able to
bring improvement in knowledge about the
job of employees. All most all employees
satisfy with the statement that training
helps in increase the efficiency of
employees. A large amount of employees
discover training helps in acquiring skills
for the next higher job. High majority
employees find that training helps in more
job satisfaction.
Conclusion
The overall opinion about the training
conducted by the selected private sector
banks among the employees is very good
and effective, it is very much helpful to
improve the performance of individual and
the organizational growth too and they are
satisfied with the training programmes
provided by banks.
References
Books
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(2006), “Human Resource
Management” Oxford University
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Raj Aparna (2011), “Training and
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Rao P.L. (2004), “Human Resource
Management” Excel Publishing
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Abdullah Haslinda (2009), “Major
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KaziNazmul and Khan Rehnuma
Sultana (2012), “Significance of
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