Embed Size (px)
Citation preview
2017 HI-‐FIVE SPORTS NAPERVILLE GOALS & PLAN Based on the information gathered from the “2017 Kick-‐Off Call” the below is a summary of your financial and operational goals for this calendar year. Hi-‐Five recommends having two conference calls per month with your account management team (Danny Tuchman & Chris Tabarez). Danny will be in touch to set up your first call… February – start of spring season. February Camps -‐ Our calculation is based on 2 of the 3 camps having 20 campers each. -‐Potential revenue -‐ 20 campers x $49 = $980 March 3rd Camp – -‐Potential revenue – 25 campers x $49 = $1,225 Spring Season Spring Break Camp -‐ Our calculation is based on 40 campers per day (5 days) @ $47 per day. -‐Potential revenue -‐ $9400 Flag Football League – 8-‐weeks @ $199 -‐Potential revenue – 60 x $199 -‐ $11,940 April 17th Camp -‐Potential revenue – 20 campers x $49 = $980 Summer Season Hi-‐Five Sports Camp (8 weeks) – Our calculation is based on 60 campers per week x $220 -‐Potential revenue -‐ $13,200 per week = $105,600
Fall Season Flag Football League (9 weeks) – -‐Potential revenue -‐ $225 x 75 = $16,875 Columbus Day Camp 10/9 – -‐Potential revenue = 35 campers x $49 = $1,715 Veterans Day Camp 11/10 – -‐Potential revenue = 35 campers x $49 = $1,715 Winter-‐Break Camp 12/26-‐12/29 – Calculation is based on 30 campers per day over 4 days. -‐Potential revenue -‐ 120 campers x $49= $5,880 Projected revenue range from February 1st – December 31st, 2017 – $156,000-‐$200,000
Marketing/Operational Plan Hi-‐Five Sports Franchising LLC recommends following the below plan to achieve the goals listed above.
1. Lock down spring flag football league details ASAP. Once confirmed send Hi-‐Five details for website, online registration, and for upcoming mailer. DUE DATE 1/27
2. Send Hi-‐Five details for first mailer. Mailer is recommended to promote spring programs and summer camp. Spring Flag Football will have a secondary presence on the mailer. Recommended to print 7,000 mailers and mail 5,000 pieces. Hi-‐Five will design and handle getting file to print. DETAILS FOR MAILING DUE 1/31
Example…
3. Ongoing flyer distribution in the community, attend camp fairs, sports events, etc. Research and have a list by 2/1
4. Mascot Murphy to promote at local area events and onsite at Hi-‐Five promotional table at Players during high traffic times/days.
5. Print camp brochures to have onsite at facility. It has a great impact. ASAP
http://www.hifivesportsclubs.com/pdfFiles/2017_program_brochure_pdf_files/north_shore_pdf_files/north_shore_summer_camp/2017_NS_Camp_Brochure_Nov22.pdf
6. Participate in school auctions and use camp as the item. Chris can help with details. Should start now
7. Call current and past customer list and let them know about upcoming programs (parties, camps, etc). Danny can assist.
8. Purchase promotional items/give-‐aways for onsite and offsite events. Updated bulk product list is on www.hifivesportsfranchise.com . Page will be updated by 1/24
9. Set up profiles on www.activityhero.com. Email [email protected] to set up an account. Do the same with http://redtri.com/chicago-‐kids/ ASAP
10. Advertise in local media camp listings. ASAP 11. Social media push. 12. Contact area elementary schools, PTA groups and ask about promoting
programs. We can create coupon codes for programs they promote. Or we can also provide a % to the School? Chris will assist. ASAP
13. Set up as many strategic partnerships as possible. Examples.. a. Set up a deal with food vendors to supply their food at your camps
exclusively. For example, a pizza provider, sandwich provider, etc. b. You promote them and they do the same. Flyers onsite, small promo
card on delivery boxes. c. Local dentist office, anything that comes to mind… d. Etc
14. Fall Mailing -‐ Details to Hi-‐Five by June 15th 15. Continue process from above. Repeat
