2017/18 HOSPITALITY PACKAGES, ADVERTISING … BLACK & GOLD LOUNGE 31 - SPONSOR A PLAYER 33 INDIVIDUAL MATCH PACKAGES ABERDEEN ASSET MANAGEMENT SUITE DINING Entertain, network & socialise

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2017/18 HOSPITALITY PACKAGES, ADVERTISING AND SPONSORSHIP OPPORTUNITIES

“One of the main reasons for me electing to stay at Pittodrie was the fact that I

genuinely believe there is so much more to be done here and so much more to achieve.

“While we have undoubtedly lost quality players since the end of last season, we

have recruited replacements of equal, if not superior, ability and we are all extremely

confident ahead of the forthcoming season.

“The week leading up to the Scottish Cup Final demonstrated the feelgood factor

that can be felt throughout the region when everyone comes together as one and it

was an experience the players and staff want to repeat. Added to that, the prospect

of new training and community facilities and subsequently the new stadium, means

there is so much to look forward to at this great Club of ours.

“I would like to express my personal thanks and appreciation to you, our dedicated

and loyal corporate family, whose support is unstinting. Everyone has a real desire

for success for Aberdeen FC, the staff, players and supporters. We are all seeking

the same thing and by pulling in the same direction, the chance of achieving our

objectives are greatly increased.

“Thank you for your continued support and here’s to another fantastic season.”

Derek McInnes

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CONTENTS PAGEINDIVIDUAL MATCH PACKAGES 5

SPONSORSHIP PACKAGES

- MATCH SPONSOR 9

- PROGRAMME SPONSOR 11

- MATCHBALL, IN SAFE HANDS AND BOOT SPONSOR 13

SEASONAL HOSPITALITY PACKAGES

- LEGENDS & TEDDY SCOTT LOUNGES 17

- ABERDEEN ASSET MANAGEMENT SUITE DINING 19

- ABERDEEN ASSET MANAGEMENT SUITE BOXES 21

- MAIN STAND BOXES 23

- AFC 50 CLUB - SIR ALEX FERGUSON LOUNGE 25

- CAPTAIN’S CLUB 27

- GOTHENBURG LOUNGE 29

- BLACK & GOLD LOUNGE 31

- SPONSOR A PLAYER 33

INDIVIDUAL MATCH PACKAGES

ABERDEEN ASSET MANAGEMENT SUITE DINING

° Entertain, network & socialise

° Three course meal and pre and post-match drinks

° Padded seating in the Richard Donald Stand

° The chance to meet Man of the Match

° Dress Code: Smart

° From £135 – see page 19 for further details

LEGENDS & TEDDY SCOTT LOUNGES

° Relaxed atmosphere

° Pre match meal and pre and post-match drinks

° Padded seating in the Richard Donald Stand

° Dress Code: Casual


MAIN STAND DINING

° Executive dining experience for 4 people

° Four course meal and pre and post-match drinks

° Directors box seating

° Dress Code: Lounge Suit


MAIN STAND BOXES

° Watch the game from the privacy of your own executive box

° Pre and post-match drinks and refreshments

° Dress Code: Casual


Make a day of it! Celebrating a special occasion, looking to treat someone or need an excuse to get together with friends? Why not sample one of the match day hospitality packages here at Pittodrie?

ADVERTISING

- LED & TRACKSIDE ADVERTISING 35

- PROGRAMME ADVERTISING 37

- AFC EVENTS 39

HOSPITALITY AT A GLANCE 40

GENERAL INFORMATION / T&C'S 41

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SPONSORSHIP PACKAGES Our diverse sponsorship packages give you the perfect platform to showcase your brand whilst entertaining your guests. Select the package which best suits your needs, sit back, relax and enjoy a truly unique match-day environment at Pittodrie Stadium.

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PACKAGE DETAILS

° Boardroom arrival

° Directors welcome

° Official group photograph

° Company logo displayed in RedMatchday programme and all internal corporate area television screens

° Website and social media exposure

° Behind the scenes stadium tour*

° Official Sponsors welcome in the AAM Suite and presentation of double framed shirts**

° Full page colour advert in the RedMatchday programme

° AFC corporate gift for each of your guests

° Three course meal

° Team lines and official RedMatchday programme

° Padded seats in the Richard Donald Stand

° Half time tea, coffee and hot savouries

° Complimentary pre and post-match drinks

° Man of the Match – chosen by your Guests

° LED advertising slot

° Pre and post-match tannoy announcement

Prices - 20 Guests GOLD £8,500 | SILVER £6,700 | BRONZE £5,060

Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) * 3pm kick-off only ** 20 Guests only

“ Weatherford UK have been seasonal match sponsors at Pittodrie over the past 20 years. We always have a fantastic time and from the minute we walk through the door we can relax knowing that every effort will be made by the club to make our day special for us and our guests. Food and service always of the highest standard with the added bonus of the interaction with the directors and players make it a special day for any dons fan.”

DOUG BIRNIE, MARKETING MANAGER, WEATHERFORD UK SALES

MATCH SPONSOR

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PROGRAMME SPONSOR

PACKAGE DETAILS







° Official Sponsors welcome in the AAM Suite and presentation of framed programme

° Full page colour advert in the RedMatchday programme









Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) * 3pm kick-off only

“ McLeod + Aitken are delighted to continue our long standing support of AFC and thoroughly enjoy the excellent corporate hospitality on offer. From the very friendly welcome until departure the superb organisation and excellent service makes for a great day out for our guests. The lovely food, quality plentiful drinks and excellent entertainment are always spot on and ensures a special occasion all round. For McLeod + Aitken it's always a first class business development event.”

DUNCAN MOIR, MANAGING DIRECTOR, MCLEOD + AITKEN

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PACKAGE DETAILS:







° Official Sponsors welcome in the AAM Suite and presentation of an exclusive signed gift









Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) *3pm kick-off only

MATCHBALL, IN SAFE HANDS OR BOOT SPONSOR

“ Just Employment Law has enjoyed a long-standing relationship with Aberdeen FC and I have no hesitation in recommending the Club’s “In Safe Hands” matchday sponsorship package. We have always received first class service from the Club and our sponsorship packages are always oversubscribed with guests eager to experience a VIP day out at Pittodrie. With the AFC commercial team we know that we, but more importantly, our guests and clients, are indeed always “in safe hands”.

DAVID MCRAE, MANAGING DIRECTOR, JUST EMPLOYMENT LAW.

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SEASONAL HOSPITALITY PACKAGES

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PACKAGE DETAILS

° Arrival one and a half hours prior to kick off

° Pre and post-match drinks

° Pre match meal

° Lounge visit from an AFC Ambassador



° Post-match snacks

° Opportunity to win a signed AFC football

° Car parking for Golf Road Car Park (1 per 4 Guests)

Seasonal Price: £1,880 per person

Upgrade to dine in AAM Suite (price per person): GOLD £95 | SILVER £85 | BRONZE £75

Single matches (price per person): GOLD £149 | SILVER £125 | BRONZE £99

Dress Code: Casual (denims and trainers allowed, no away colours)

LEGENDS LOUNGE & TEDDY SCOTT

As one of our most popular hospitality packages, the

relaxed and informal atmosphere in both our Legends and

Teddy Scott Lounges provides a corporate experience

unlike any other. Enjoy refreshments and a warming dish

with clients, friends or family before enjoying all the action

from the padded seating area in the Richard Donald Stand.

“ Knight Property Group have been keen supporters of AFC for many years. We are now in our fifth season within the Teddy Scott Lounge and the service is still second to none. The lounge offers a relaxed yet warm and friendly atmosphere which we find perfect for both corporate entertaining and staff or family outings. COYR!”

PHIL LUMSDEN, HEAD OF CONSTRUCTION, KNIGHT PROPERTY GROUP

“ This is the first season that Flexistore has enjoyed the excellent hospitality provided in the Legends Lounge. From the moment you arrive until you leave having enjoyed a few celebratory drinks with your guests after the game the Corporate Team do a great job looking after you. There is ample opportunity to speak to other Corporate guests who share the same passion for their hometown club and this all helps contribute to excellent matchday experience. The package represents excellent value for money and I can't recommend it highly enough.

MIKE DUTHIE, FLEXISTORE, COMPANY DIRECTOR16 17

PACKAGE DETAILS

° Arrival two and a half hours prior to kick off

° Welcome drink




° Padded seat in the Richard Donald Stand


° Opportunity to win a signed AFC football and AFC signed & framed shirt

° Man of the match presentation

° Car parking for Golf Road Car Park (1 per 4 guests)


Single matches (price per person): GOLD £225 | SILVER £190 | BRONZE £135

Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers)

AAM DININGThe Aberdeen Asset Management Suite hosts our

largest number of guests on match days. The relaxed

atmosphere creates an ideal platform to entertain,

network and socialise before enjoying all the action

from our executive padded seats in the Richard

Donald Stand.

“ Since becoming part of the Aberdeen FC ‘family’ it has been Saltire Energy’s pleasure to share with our guests the splendid hospitality on offer in the vibrant yet friendly ambience of the AAM Suite. The AFC corporate team, and their celebrated match-day hosts, proffer the warmest of welcomes prior to providing a dining experience which can stand comparison with that of the finest of restaurants. We are pleased to commend this very special game-day enhancing package to you.”

GRAEME YACKIMINIE, OPERATIONS MANAGER, SALTIRE ENERGY

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PACKAGE DETAILS

° Arrival one hour prior to kick off

° Pre match snacks

° Complimentary pre and post-match drinks*


° Opportunity to personalise your box

° Car parking for Golf Road Car Park (3 per box)

° External advertising board – below your box

Seasonal Price: £22,655 (10 Guests)

Seasonal dining: £14,245 (10 Guests)

Upgrade to dine (10 guests) GOLD £950 | SILVER £850 | BRONZE £750

Dress Code: Lounge suit or equivalent (no denim, replica tops or trainers) *Set drinks package

AAM BOXFor an uninterrupted view of all the action on the

pitch, the Aberdeen Asset Management Executive

Suite boxes are unrivalled. Enjoy refreshments

pre and post-match within the privacy of your

box allowing you to entertain clients in

an intimate setting.

“ There is absolutely no better way to enjoy the matchday experience at Pittodrie Stadium than from a box in the AAM suite. The view is superb, the comfort unbeatable, and the attentive staff make it an extremely enjoyable day out. The continuous positive feedback from my clients is all the proof that I need as confirmation of this and affiliating with AFC has bee a definite aid in expanding my company’s profile across the North East.”

MARTYN WATTS, MANAGING DIRECTOR, UNIVERSAL INSPECTION (UK) LTD

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PACKAGE DETAILS:


° Complimentary pre and post-match drinks*


° Opportunity to win a signed AFC football

° Opportunity to personalise your box

° Car Parking for Pittodrie Street Car Park (2 per box)

Seasonal Price: £14,000 (8 Guests)

Upgrade to dine (8 guests) GOLD £760 | SILVER £680 | BRONZE £600

Single matches (subject to availability) GOLD £1,560 | SILVER £1,250 | BRONZE £979

Dress Code: Casual (denims and trainers allowed, no away colours please) *Set drinks package

MAIN STAND BOXWith a traditional side on view of the action, our

Main Stand boxes offer the ultimate spectator

experience. Perfect for both formal and informal

entertaining it is the complete match-day

experience.

“ We have been using the Main Stand box for a number of years now and couldn’t think of a better way to support the Dons. The club ensure the corporate experience is fun friendly and gives everyone who attends a great day out whether its family, friends or business.”

SCOTT & CRAIG GAMMIE, PARTNERS, GEORGE MCBAIN & CO SHEET METAL FABRICATION

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PACKAGE DETAILS





° Pre match soup & sandwiches


° Post-match snacks

° Car Parking for Pittodrie Street Car Park

° Official AFC 50 Club tie for gentlemen and an AFC scarf for ladies



AFC 50 CLUB / SIR ALEX FERGUSON LOUNGE

As much of an institution as the Club itself, the Sir Alex

Ferguson Lounge offers a very special match day experience.

Steeped in tradition and with a name deriving from its

original joining price of 50 Guineas, our AFC 50 Club

members enjoy a private lounge experience and member’s

staircase accessing some of the best seats in the Stadium.

“ Despite coming to the end of my sixth season in the 50 club, walking in the main stand doors with the players and officials is a still a special start to each match day experience. The lounge and bar area is a great place to socialise with friends and family. Without a doubt the finest aspect of the 50 club is the seats, right behind the dugouts, the view and experience is truly outstanding. The staff always make you feel very welcome and provide a professional level of service throughout. It has been a pleasure to be a 50 club member and I would certainly highly recommend it.”

ANDREW STRACHAN, DIRECTOR, NORSE LTD

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PACKAGE DETAILS


° Champagne on arrival

° Four course meal


° Lounge visit from the AFC Captain and an AFC Ambassador




° Car Parking for Pittodrie Street Car Park (1 per table of 4)

Seasonal Price: £14,765 (Table of 4) Single matches: GOLD £1,350 | SILVER £1,140 | BRONZE £950


CAPTAINS’ CLUBEntertain your guests in intimate surroundings as

you reminisce about the players who have had the

privilege to captain the famous Dons. With a four

course meal and seats within our exclusive Directors’

Box, a superb hospitality experience awaits you.

“ We at Uniconn have enjoyed the hospitality at AFC for many years now. We currently have seats in the Captain’s Club where we find the staff to be very helpful and contribute to what is already a very pleasant experience. I know that our clients have a great day out and appreciate the friendly hospitality that the club provides. All in all, a very enjoyable experience and would have no hesitation in recommending AFC hospitality to others.”

DAVE CLARK, MANAGING DIRECTOR, UNICONN GROUP

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PACKAGE DETAILS



° Four course meal



° Directors Box seating




Seasonal Price: £14,765 (Table of 4)


GOTHENBURGStep back in time and bask in the history of one of

the Club’s most famous victories. Immerse yourself in

the Gothenburg story and savour this unforgettable

match day experience in a unique setting.

“ The corporate hospitality in The Gothenburg Lounge this season has been first rate. The friendly and attentive staff, the excellent food and great seats combine to create a memorable experience, which has been enjoyed by all our guests. Burness Paull is grateful to AFC for looking after our staff and our guests so well on match days. We would thoroughly recommend it.”

PETER SMITH, PARTNER, BURNESS PAULL LLP

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PACKAGE DETAILS



° Four course meal







Seasonal Price: £14,765 (Table of 4)


BLACK & GOLD Take a trip down memory lane in the most intimate

lounge at Pittodrie. Surrounded by historic memorabilia

from the Dons early days, relax and enjoy

a first-class personal service in a private lounge with

a room capacity for up to 12 guests.

“ From arrival at the Main Stand and stepping in to the intimate surroundings of our lounge to the quality of the food and personal service received, to watching the game from fantastic Director’s Box seating, you would be hard pushed to find a better way of entertaining your staff and clients. The best testimonial I can give for the Black & Gold Lounge is to say that we have a waiting list for most games!”

CHARLIE PARKER, FINANCIAL DIRECTOR, JOHN LAWRIE GROUP

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PACKAGE DETAILS

° Company logo displayed with your players photograph online and in every RedMatchday programme

° 2 complimentary Main Stand season tickets or 4 places in the AAM Suite for a bronze category game of your choice*

° Invitation to an exclusive Sponsor a Player Dinner for you and a guest

° Signed and personalised framed AFC shirt

° Opportunity to request one player appearance per season for promotional purposes**

First Team Player £2,550 Youth Team Player £1,850

*Excluding themed games **Subject to availability

Should a sponsored player go on loan to another Club during the course of the season, AFC will continue to feature both the player and the logo of their sponsor in RedMatchday programme and on the AFC website SPONSOR A PLAYER

“ For a number of years ESWL has supported AFC through our participation in annual golf days, POTY evenings, Overseas golf trips and most recently Sponsor a Player. Sponsor a Player has brought ESWL and our client base closer to the AFC players, Staff & Management, which in turn has helped to promote our business in the Aberdeen market place. ESWL are delighted to be considered a long term supporter of AFC.”

IAIN DOUGARY, MD, ESWL

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ADVERTISING PACKAGES

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“ RAM Tubulars have seen great value from advertising with AFC. Our LED panel adverts surrounding the pitch look fantastic and always get noticed. As a result our brand is becoming more and more recognised in Aberdeen and beyond thanks to the large audiences that AFC can reach through its fans and extensive media coverage. We’d definitely recommend.”

JIM STEWART, MD, RAM TUBULARS SCOTLAND LTD

TRACKSIDE ADVERTISING

With our static trackside advertising boards, you can showcase your company’s brand to a captive audience during the thrills and spills of 90 minutes at Pittodrie Stadium.

With over 300,000 fans passing through the turnstiles every season to watch Aberdeen FC home matches superb exposure is guaranteed. Each board comes with the potential of social media coverage throughout the season.

Advertising boards are priced accordingly to reflect exposure within both the stadium to supporters, and to a televised national and international audience.

Prices start from £750

LED ADVERTISING

Digital advertising offers a modern, flexible and alternative way to promote your brand with the opportunity to tailor the advert on a game by game basis with brand enhancing displays.

PricesSEASONAL £7,200 | FOUR TELEVISED GAMES £3,500 | ONE OFF LIVE GAME £995 | NON TELEVISED GAMES £700

PROGRAMME ADVERTISING

Our award winning RedMatchday programme provides an excellent medium to promote your company to AFC fans and the corporate community alike and, with a variety of flexible packages available, we have something to suit everyone.

PricesSeasonal full page advert £6,000 | Package of 9 adverts £3,500 | Package of 6 adverts £2,500 | Package of 3 adverts £1,400 | 1 advert £495

WEBSITE & OTHER PACKAGES

A number of innovative advertising packages are available – please contact [email protected] for more information.

Other advertising opportunities are available and our Commercial Team will be pleased to discuss your individual requirements, so please give us a call on (01224) 650434 or email [email protected] and we’ll do our very best to meet your specific needs.

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EVENTS

PLAYER OF THE YEAR DINNER

HALL OF FAME DINNER

GOLF DAY

LADIES DAYS

GENTLEMANS DAY

THEMED MATCH DAYS

We host various events throughout the season and there’s bound to be something that suits you and your budget. Whether it be a table at the annual Player of the Year or Hall of Fame Dinners, a team at our golf outing or a table at Ladies or Gentlemen’s Day, treat yourself, clients, colleagues, family or friends, as you join us for a truly memorable experience.

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BOARDROOM CHAMPAGNE RECEPTION

BEHIND THE SCENES STADIUM TOUR

DIRECTORS BOX SEATING

PADDED SEAT IN THE RICHARD DONALD STAND

AFC CORPORATE GIFT FOR EACH OF YOUR GUESTS

EXCLUSIVE SPONSOR GIFT

OFFICIAL GROUP PHOTOGRAPH

AMBASSADOR VISIT

PRE & POST-MATCH DRINKS

PRE-MATCH DINING

HALF TIME FAYRE

LED ADVERTISING SLOT

FULL PAGE ADVERT IN REDMATCHDAY PROGRAMME

REDMATCHDAY PROGRAMME & TEAM LINES

MEET MAN OF THE MATCH

PERSONAL ACCOUNT MANAGER

PRIORITY ACCESS TO AWAY TICKETS*

CAR PARKING

GENERAL INFORMATIONHOSPITALITY AT A GLANCE ° All prices shown are + VAT at the current rate.

° Each package is subject to the terms and conditions contained within the Licensing (Scotland) Act 2005. The Club reserves the right to refuse alcohol and/or to remove anyone in breach of the Licensing (Scotland) Act 2005 and/or who the Club considers is acting in an irresponsible manner.

° Clients and their guests are responsible for complying with the Aberdeen Football Club Stadium Code of Conduct – details of which are available at the Stadium and available on request.

° Where a client wishes to allocate their package e.g. to a local charity or other organisation for a specific match, AFC requires 7 days prior notification (for security reasons) of the name of the nominated host and other guests.

° AFC retains a Zero Tolerance Abuse Policy for any member of staff, including contractors engaged by AFC – full details of this policy are available at the Stadium.

° Aberdeen Football Club reserve the right to amend any package should the benefits change due to unforeseen circumstances.

° Please note that our seasonal hospitality packages will include all Home SPFL, Scottish Cup and League Cup matches. It does not include European or Testimonial/Friendly matches.

° Please adhere to the dress code as failure to do so may result in refusal of entrance. This is applicable to all guests with the exception of those under 12 years of age.

° If you or your guests have any special dietary requirements, please contact us 7 days prior to the match.

° Discount on Aberdeen Asset Management Suite hospitality for season ticket holders is available on Bronze graded games only (excluding themed games & subject to availability).

° Match dates and times are scheduled in compliance with SPFL fixture lists, and may be subject to change by the SPFL. Accordingly, arrival times and packages for hospitality may be subject to change for amended fixtures/early kick off times.

° Please note all domestic cup games will be a two-course menu for seasonal and individual bookings.

SPFL MATCH CATEGORIES

GOLD: CELTIC, RANGERS SILVER: HEART OF MIDLOTHIAN, HIBERNIAN BRONZE: ALL OTHER TEAMS* seasonal clients only

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NEW BUSINESS CLIENTSATTENDING CORPORATE HOSPITALITY,

MATCHDAY SPONSORSHIPS OR ADVERTISING94

ATTENDED PITTODRIE LAST SEASON FOR 1st TEAM GAMES

18,500+ CORPORATE GUESTS

26,100INSTAGRAM FOLLOWERS

98,000FACEBOOK PAGE LIKES

78,200TWITTER FOLLOWERS

300,000

LIVE SPFL HOME GAME DURING SEASON 2016/17

PEAK TV AUDIENCE

DIFFERENT MATCHDAY SPONSORS

57

100,000+

STAKEHOLDERS

SEASONAL CLIENTSIN 2016/17160

OVER 124

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FC L

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MATCHES BROADCAST IN

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TERRITORIES WORLDWID

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Aberdeen Football Club, Pittodrie Stadium, Aberdeen AB24 5QH

www.afc.co.uk • DonsCommercial

GENERAL ENQUIRES / SALES & EVENTS CO-ORDINATOR CHLOE CRUDEN

[email protected] • 01224 650434

COMMERCIAL TEAM LEADERANGELA BRUCE


SENIOR SALES EXECUTIVEJILL FORBES


SALES & EVENTS EXECUTIVEAMY THOMSON


Documents

2017/18 HOSPITALITY PACKAGES, ADVERTISING … BLACK & GOLD LOUNGE 31 - SPONSOR A PLAYER 33 INDIVIDUAL MATCH PACKAGES ABERDEEN ASSET MANAGEMENT SUITE DINING Entertain, network & socialise