2017 Tennessee Technological University AAS PresentationAlumni Attitude Study© Findings and Results 866‐471‐8600 Presented by: The slides in this handout are part of a more

Alumni Attitude Study©Findings and Results

866‐471‐8600 www.AlumniAttitudeStudy.org

Presented by:

The slides in this handout are part of a more complete and comprehensive oral presentation.

For an in‐depth understanding of the information provided herein, you should view

these slides in combination with that presentation. For questions contact Rob Shoss

at PEG, Ltd.

© PEG, Ltd. 2017

Results from the 2017 Alumni Attitude Study©

ParticipantsAll School Comparables

Slide 2

American University CSU ‐ Monterey Bay McMurry University University of Central Arkansas

American University of Beirut CSU ‐ Northridge Minnesota State University, Mankato University of Central Florida

Arcadia University CSU ‐ Sacramento Morningside College University of Central Missouri

Auburn University CSU ‐ San Marcos New Jersey Institute of Technology University of Cincinnati

Azusa Pacific University CSU ‐ Stanislaus New York University University of Delaware

Babson College CSU‐San Bernardino North Carolina A&T State University University of Florida

Benedictine College Drake University Northern Illinois University University of Houston

Bloomsburg University Duke University Northwood University University of Houston, Law Center

Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston

Bryant University Emory University Oakland University University of Massachusetts Lowell

Buena Vista University Felician University Oregon State University University of New Mexico

Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro

Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon

California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford

California Polytechnic State University George Washington University Rockhurst University University of San Diego

Carnegie Mellon University Georgetown University Saint Louis University University of Southern California

Carthage College Georgia Institute of Technology Salem State University University of St. Thomas

Case Western Reserve University Gettysburg College Seattle University University of St. Thomas‐ Minnesota

Clemson University Gonzaga University Seton Hall University University of Tampa

College of Charleston Hamline University Southern Illinois University‐Edwardsville University of Tennessee at Chattanooga

College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center

College of Wooster Jacksonville State University Temple University University of Tennessee‐Knoxville

Colorado State University John Marshall Law School Texas Christian University University of Tennessee‐Martin

Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto

CSU ‐ Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University

CSU ‐ Chico Lafayette College Towson University Valparaiso University

CSU ‐ Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University

CSU ‐ East Bay Louisiana Tech University Tulane University Western Kentucky University

CSU ‐ Fresno Lyndon state college UMKC, Bloch School Westminster College

CSU ‐ Fullerton Marietta College University of alabama in huntsville Yale School of Management

CSU ‐ Long Beach McDaniel College University of California, San Diego



ParticipantsComparable Universities Based on Carnegie Classification

Slide 3

American International College

Arizona State University‐Downtown Phoenix

Azusa Pacific University

Barry University

Benedictine University

Boise State University

California State University‐Fresno

California State University‐Fullerton

Clarkson University

Indiana University of Pennsylvania‐Main Campus

Louisiana Tech University

Mercer University

National Louis University

Oakland University

Pepperdine University

Rochester Institute of Technology

Sam Houston State University

Seton Hall University

St John's University‐New York

Texas A & M University‐Corpus Christi

Texas Southern University

Texas Woman's University

University of Nebraska at Omaha

University of San Diego

Widener University‐Main Campus

Wright State University‐Main Campus

Slide 4

Alumni Survey Process



Study Results:Distribution and Response

Slide 5

2017

Response Rate 6.96%

Presumed Delivered 40,316

Number of responses 2,806

* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses

• Assumes random distribution and ability to respond

• Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents

• Exists in both internet and phone surveys as well as mail

• Consistency of ranking for question groups helps alleviate concern

• Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected

• Possibly more of an internet issue currently for some schools• Approximately 95% of college graduates have access to the internet and email*

Slide 6



Need for precision in

findings based on expected

application or use for

results

Cost to do research/cost of errorHigh Cost

Low Cost

Low Precision

High Precision

Call-in opinion or self-select online poll about what the

verdict will be for a celebrity trial

Statistical research to

determine the introduction of a new drug for

cancer

Statistical Research Value/Cost Model

Alumni Attitude Study

When Do I Have Enough Data?It is all about application.

Demographic Data

Slide 8

Distance from Campus All School Comps Tennessee Tech 2017within 16 miles 20% 18% 16%17-50 miles 16% 21% 8%51-160 miles 15% 15% 39%161-250 miles 10% 9% 10%Over 250 within the US 34% 33% 23%Over 250 outside the US 4% 4% 3%

Ethnicity All School Comps Tennessee Tech 2017Caucasian 82% 84% 91%African American 6% 6% 2%Hispanic 6% 7% 1%Asian/Pacific Islander 5% 4% 2%Am. Indian/Alaskan 1% 0% 0%2 or more ethnic groups (multi-ethnic) 0% 0% 1%Other 0% 0% 2%

Degree Obtained All School Comps Tennessee Tech 2017Undergraduate 63% 67% 76%Graduate 25% 21% 10%Both undergraduate and graduate 11% 12% 15%No degree obtained 1% 1% 0%



Demographic Data

Slide 9

Age All School Comps Tennessee Tech 2017

Less than 25 8% 8% 10%

26 to 30 12% 11% 13%

31 to 44 24% 25% 23%

45 to 62 33% 36% 30%

63 and older 23% 20% 23%

Gender All School Comps Tennessee Tech 2017

Male 53% 49% 60%

Female 47% 51% 40%

ResponseBy Donor Status

Slide 10

Percentage of Participan

ts

0%

10%

20%

30%

40%

50%

60%

70%

80%

Current Lapsed Never

17%ROR

6%ROR

3%ROR



ResponseBy Decade

Slide 11

Percent of Participan

ts

0%2%

9%

14% 15%13%

20%

26%

0%

5%

10%

15%

20%

25%

30%

1940's andprior

1950's 1960's 1970's 1980's 1990's 2000's 2010's

All School Comps Tennessee Tech 2017

Era of Graduation

By Graduation Era ‐ Definitions

Woodstock/Vietnam and Prior

(graduatedprior to 1973)

• Includes pre 1964 graduates• Tumultuous 60’s• Civil Rights Act• Tonkin resolution to Nixon

resignation• Good economy• Ages 65–72 and older

Electronic Revolution/Dot‐Com (graduated

1994–2000)

• Dot‐com IPOs to 9/11• Peace and fall of Berlin Wall• Big booming economy focused on

youth• Ages 37–43

Post‐Watergate (graduated1974–1980)

• Nixon resignation to Reagan boom

• Younger brothers and sisters of Woodstock/Vietnam

• Bad economy and pessimistic time

• Ages 57–63

Post‐9/11 (graduated 2000 through

2008)

• Economic bust after Dot‐Com followed by real estate driven growth

• Focus away from youth• War in our time• More competition for every job• Age • Ages 28 ‐ 36

Yuppie/End of Cold War (graduated 1981–1993)

• Reagan boom to dot‐com IPOs

• Good economy and optimistic time

• Ages 44–56

Post Great Recession (Graduated after 2008)

• Market crash of 2008• Explosive unemployment• Significantly increased role of

government in health care• Slowest recovery in history• Breakdown of European economy• Huge and growing US deficit• Ages 27 and younger



ResponseBy Era

Slide 13

Number of Participan

ts

488

262

538

250

445

813

0

100

200

300

400

500

600

700

800

900

Woodstock\Vietnamand prior

Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot‐Com

Post 9/11 Post Great Recession

Response Rate

NOTE: Response rate is unadjusted for bad email addresses.

ResponseBy Era

Slide 14

5%

4% 4%

3%

4%

5%

0%

1%

2%

3%

4%

5%

6%

‐

5

10

15

20

25

30

35

Woodstock\ Vietnam Post Watergate Yuppie\End of ColdWar

ElectronicRevolution\Dot‐Com

Post 9/11 Post Great Recession

All School Comps Tennessee Tech 2017 Response rate


ts



ResponseBy Gender across Generations

Slide 15

80

20

5248

0

10

20

30

40

50

60

70

80

90

Male Female

WWII Boomers Gen X Gen Y


ts

Slide 16

Alumni Affinity and Giving



Q01. How would you rate your decision to attend Tennessee Technological University?

Slide 17

0

10

20

30

40

50

60

70

80

Bad decision Fair decision Good decision Great decision



ts

Q01. How would you rate your decision to attend Tennessee Technological University?By Era

Slide 18

0

10

20

30

40

50

60

70

80


Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot‐Com Post 9/11 Post Great Recession


ts



Q01. How would you rate your decision to attend Tennessee Technological University?By Donor Status

Slide 19

0102030405060708090




ts

Q03. Which of the following best describes your experience as a student?

Slide 20

0

10

20

30

40

50

60

Poor Fair Good Excellent



ts



Q03. Which of the following best describes your experience as a student?By Era

Slide 21

0

10

20

30

40

50

60

70





ts

Q03. Which of the following best describes your experience as a student?By Donor Status

Slide 22

0

10

20

30

40

50

60

70




ts



Q02. How often do you promote Tennessee Technological University to others?

Slide 23

0

5

10

15

20

25

30

35

40

45

Never Occasionally Regularly All the time



ts

Q02. How often do you promote Tennessee Technological University to others?By Era

Slide 24

05

101520253035404550





ts



Q02. How often do you promote Tennessee Technological University to others?By Donor Status

Slide 25

05

1015202530354045




ts

Q05. Which of the following describes your overall current opinion of Tennessee Technological University?

Slide 26

0

10

20

30

40

50

60




ts



Q05. Which of the following describes your overall current opinion of Tennessee Technological University?By Era

Slide 27

0

10

20

30

40

50

60

70





ts

Q05. Which of the following describes your overall current opinion of Tennessee Technological University?By Donor Status

Slide 28

0

10

20

30

40

50

60

70




ts



Q04. Which of the following best describes your experiences as an alumnus/a?

Slide 29

0

10

20

30

40

50

60




ts

Q04. Which of the following best describes your experiences as an alumnus/a?By Era

Slide 30

0

10

20

30

40

50

60





ts



Q04. Which of the following best describes your experiences as an alumnus/a?By Donor Status

Slide 31

0

10

20

30

40

50

60




ts

Affinity Index

Slide 32

The Affinity Index is calculated as the average of:

Q01 How would you rate your decision to attend Tennessee Technological University?Q02 How often do you promote Tennessee Technological University to others?Q04 Which of the following best describes your experiences as an alumnus/a?Q05 Which of the following best describes your overall current opinion of Tennessee Technological University?

Expressed as a percentage

[Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]

Affinity Index (Tennessee Technological University 2017) = 80%

Comparable Institutions = 77%All School Database = 80%



Academics and classes

Skills and training for career

Relationship with faculty

Exposure to new things

Admissions process

Relationship with other students

Lessons about life

Orientation for new students

Student employment opportunities

Relationship with admin and staff

Traditions or values learned on campus

Student leadership opportunities

Opportunity to interact with alumni

Attending cultural events like films, lectures, etc.

Attending athletic events

Opportunity to participate in fraternity or sorority

All School Comp Tenn Tech

Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 51

Importance

Academics and classes

Skills and training for career

Relationship with faculty


Admissions process


Lessons about life



Relationship with admin and staff




Attending cultural events like films, lectures, etc.


Opportunity to participate in fraternity or sorority

All School Comp Tenn Tech


Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 51

Performance



Academics/classes

Skills/training for career

Relationship with the faculty


Admissions process


Lessons about life



Relationship with administration and staff




Attending cultural events including films, lectures, and other arts


Opportunity to participate in fraternity/sorority

Importance Performance


Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 51

Importance exceeds Performance

Performance exceeds Importance

Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis

Slide 36

Academics/classes




Admissions process


Lessons about life















Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis by Era

Slide 37

Academics/classes




Admissions process


Lessons about life










Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War




Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?Gap Analysis By Donor Status

Slide 38

Academics/classes




Admissions process


Lessons about life













Correlation AnalysisHighest correlation to “Affinity Index” across all questions

Slide 39

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70

Responding to new career opportunities

Current work status

Deepening my understanding and commitment to personal…

Commitment to continuous education

Contributing to my community

Further graduate education

Identifying job opportunities for graduates

Academics/classes

Getting a job/graduate program I wanted soon after I graduated

Ethical reasoning and action

Serving as ambassadors promoting Tennessee Technological…



Civic knowledge and engagement ‐ local and global

Mentoring students

Diversity and inclusion

Creative and innovative thinking

Lessons about life

Q09. How important was each of the following to your experience as a student, and how well did Tennessee Technological University do at providing them?‐Box Plot

Slide 40

Academics/classesSkills/training for career



Admissions process

Relationship with other …

Lessons about life



Relationship with administration and …







0.15

0.2

0.25

0.3

0.35

0.4

0.45

‐0.8 ‐0.6 ‐0.4 ‐0.2 0 0.2 0.4 0.6 0.8

Correlation to Affinity

Importance>Performance Performance>Importance




Slide 41

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70


Current work status






Academics/classes







Mentoring students



Lessons about life

Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?

Poor preparation

Fair preparation

Good preparation

Excellent preparation

Slide 42

3.22

3.20

3.13

3.24

3.26

3.12

3.12

3.26

3.24

3.22

3.21

3.20

3.14

3.07

Current work status




Deepening my understanding and commitment to personaldevelopment



All School Comps Tennessee Tech University 2017



Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?By Era

Slide 43

Current work status


Getting a job/graduate program I wanted soon after Igraduated







Poor preparation

Fair preparation

Good preparation


Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?By Donor Status

Slide 44

Current work status


Getting a job/graduate program I wanted soon after Igraduated






Poor preparation

Fair preparation

Good preparation




Q06. How well did the education received from Tennessee Technological University prepare you for each of the following?

Slide 45


Average Preparation

Current work status





Deepening my understanding and

commitment to personal development

Getting a job/graduate program I wanted soon

after I graduated

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

0.55

3 3.05 3.1 3.15 3.2 3.25 3.3 3.35 3.4 3.45 3.5


Recruiting students

Serving as ambassadors promoting Tennessee TechnologicalUniversity to others

Mentoring students

Providing leadership by serving on boards, committees, etc.

Networking with other alumni

Attending general alumni and Tennessee TechnologicalUniversity events

Volunteering for Tennessee Technological University

Participating in Tennessee Technological University onlineactivities (social media)

Attending Tennessee Technological University athletic events

Importance Performance

Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?

Not Important

Poor

SomewhatImportant

Fair

Very Important

Good

CriticallyImportant

Excellent

Slide 46




Recruiting students

Serving as ambassadors for Univ

Mentoring students

Providing leadership by serving on boards, etc.


Attending general alumni and Univ events

Volunteering for univ

Participating in University online activities


All School Comps Tenn Tech


Not Important

SomewhatImportant

Very Important

CriticallyImportant

Slide 47

Importance


Recruiting students


Mentoring students



Attending general alumni and Tennessee TechnologicalUniversity events


Participating in Tennessee Technological University onlineactivities (social media)


All School Comps Tenn Tech



Slide 48

Performance





Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis

Slide 49


Recruiting students


Mentoring students



Attending general alumni and Tennessee Technological Universityevents


Participating in Tennessee Technological University online activities(social media)





Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis by Era

Slide 50


Recruiting students

Serving as ambassadors promoting Tennessee Technological University toothers

Mentoring students



Attending general alumni and Tennessee Technological University events


Participating in Tennessee Technological University online activities (socialmedia)








Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?Gap Analysis By Donor Status

Slide 51


Recruiting students

Serving as ambassadors promoting Tennessee Technological University toothers

Mentoring students



Attending general alumni and Tennessee Technological University events


Participating in Tennessee Technological University online activities (socialmedia)




Slide 52

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70


Current work status






Academics/classes







Mentoring students



Lessons about life



Q08. How important is it for you and alumni in general to do the following and how well does Tennessee Technological University do at supporting alumni in doing them?‐Box Plot

Slide 53


Recruiting students

Serving as ambassadors promoting Tennessee

Technological University to others

Mentoring students



Attending general alumni and Tennessee Technological

University eventsVolunteering for Tennessee Technological University

Participating in Tennessee Technological University online

activities (social media)

Attending Tennessee Technological University athletic

events

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

0.55

‐1 ‐0.8 ‐0.6 ‐0.4 ‐0.2 0 0.2 0.4 0.6 0.8 1


Importance>Performance Performance>Importance

Problem solving

Critical thinking

Quantitative reasoning


Effective oral communication

Effective writing




All School Tennessee Tech University 2017

Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?

No contribution

Slide 54

A little contribution

Some contribution

Significant contribution



Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?By Era

Slide 55

Problem solving

Critical thinking




Effective writing






No contribution


Some contribution


Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?By Donor Status

Slide 56

Problem solving

Critical thinking




Effective writing





No contribution


Some contribution





Slide 57

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70


Current work status






Academics/classes







Mentoring students



Lessons about life

Q07. To what extent do each of the following contribute to how well Tennessee Technological University prepared you?

Slide 58


Average Contribution

Critical thinking


Effective writing



Problem solving


Civic knowledge and engagement ‐ local and

global


0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

0.55

2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4



Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?

Slide 59

12

40 38

10

‐

5

10

15

20

25

30

35

40

45

Not important Somewhat important Very important Critically important


ts

Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?By Era

Slide 60

0

10

20

30

40

50

60





ts



Q10. How important is receiving Visions, the university's alumni magazine, to you in terms of staying informed about the university, its faculty, students, and other alumni?By Donor Status

Slide 61

0

10

20

30

40

50

60




ts

Reconnect with your favorite faculty member

Be a mentor to a student

Speak on campus about professional development and careers

Review student resumes

Serve on a board

Provide an internship

Create an endowment to honor a loved one or celebrate yourtime at Tech

Host an event in your community

Serve as a Social Media Ambassador

Serve on a reunion committee

Q11. How likely are you to participate in the following Tennessee Tech activities?

Not likely

Slide 62

Somewhat likely

Likely Very likely



Q11. How likely are you to participate in the following Tennessee Tech activities?By Era

Slide 63



Speak on campus about professional development andcareers


Serve on a board


Create an endowment to honor a loved one or celebrateyour time at Tech






Not likely Somewhat likely

Likely Very likely

Q11. How likely are you to participate in the following Tennessee Tech activities?By Donor Status

Slide 64



Speak on campus about professional development andcareers


Serve on a board


Create an endowment to honor a loved one or celebrateyour time at Tech





Not likely Somewhat likely

Likely Very likely



Q11. How likely are you to participate in the following Tennessee Tech activities?

Slide 65


Average Likeliness

Serve as a Social Media Ambassador Be a mentor to a student



Serve on a boardHost an event in your community


Speak on campus about professional development

and careers


Create an endowment to honor a loved one or celebrate your time at

Tech

15%

17%

19%

21%

23%

25%

27%

29%

1 1.2 1.4 1.6 1.8 2 2.2 2.4 2.6 2.8 3

Show you care – use a high‐quality

process

Let them know that you heard what was

said

Take action in a way that demonstrates you care about their

opinion

Solidify and institutionalize by

checking back to see what changed

Foundation ConceptsAlumni Partnership Model

©

Initiate the process by asking their

opinion

Alumni feedback is not a one‐time event, but rather an ongoing

process of measurement, action, and re‐measurement.

Slide 66



ImplicationsHighlighted issues and areas of focus

• Feedback to the alumni– Via print, email, and social media

– Repetition

• Programming opportunities– Identifying job opportunities for recent

graduates

– Mentoring

– Leadership opportunities

– Being an ambassador promoting the university

– Networking events

• Targeted communications focusing on successful outcomes from events

Slide 67

• Focus talking points and topics on

– How well degree prepares and prepared graduates for life

– Where alumni want to see improvements over time

• Skills and training for career

• Lessons about life

• Academics and classes

• Opportunity to interact with alumni

• Exposure to new things

• Build campus coalitions around alumni by sharing and discussing data

Robert Shoss

Tel: (713) 527‐0078

Fax: (713) 524‐4324

[email protected]

www.pegltd.com

Contact Information

Slide 68

Documents

2017 Tennessee Technological University AAS PresentationAlumni Attitude Study© Findings and Results 866‐471‐8600 Presented by: The slides in this handout are part of a more