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2017 TCS New York City Marathon ExpoPresented by New Balance
Exhibitor Opportunities
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“The TCS New York City
Marathon Expo is the
largest running exhibition
in the United States, and
one of the top 10 health
and
fitness expos in
the world.”
Event Overview
Show Dates
• Thursday, November 2, 2017
• Friday, November 3, 2017
• Saturday, November 4, 2017
Race Date
• Sunday, November 5, 2017
Anticipated Audience
• As a free to public event, over 130k visits are anticipated in 2017, drawn from a crowd of race participants, health enthusiasts, runners, locals and tourists!
Event Location
• Javits Center, New York
In 2017, our footprint will be expanding to halls 3B, 3D and 3E – our largest exposition in race history
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2017 Expanded Floorplan
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A B DC
GFE H
What’s new?
• The essential runner experience aspects of our show floor will be the first touch point as runners enter through the left of Crystal Palace – this hall will have Bib collection, T-Shirt Collection and New Balance’s official retail outlet.
• A forced floor will have runners exit New Balance, through a New York Road Runners space containing race information and our youth and community programs, prior to entering the vendor show floor.
• NYRR will have two additional footprints in the top right corner and bottom right corner, which will feature programs such as our Race Predictor, pace teams and Course Strategy sessions - programs we have built equity within over many years.
• This will pull runners across the entire floor, creating a beneficial flow for all vendors.
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Why Exhibit?
• The New York City Marathon has grown from a Central Park race with 55 finishers to the world's biggest and most popular marathon.
• A member of the Abbott World Marathon Majors, our event sees over 50,000 finishers from every state in America and over 100 countries around the world!
• All runners must come to our event to collect their race essentials, with a forced flow seeing an audience of almost 130K runners, their friends and family, and health enthusiasts hit the show floor.
• This is your chance to promote, sample and sell to an engaged audience of runners!
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• Asics• New Balance• North Face• Garmin• Fitbit• Footlocker• United Airlines• Tata Consultancy Services• Tag Heuer• Saucony• Timex• Macy’s• Adidas• NY Times• iHeartMedia• JackRabbit• Paragon Sports• GoPro• Clif Bar• Polar
Past Clients
About our Audience
Over 80% of runners participated in an activation or promotion in 2016
Over 65% of runners made a purchase in 2016!
Total Finishers:50,000 +
Total Expo Visitors:
129,000 +
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Technology/Services
TCS has utilized the TCS New York City Marathon Expo to showcase how they, alongside NYRR, have made our event the most technologically advanced running event in the world. In 2016, TCS put runners through a 360°virtual reality of three positions along the course, preparing runners for the sights and sounds of race day. They also created an augmented course map, integrating course facts, elevation, runfographics and race day images into an interactive demonstration for up to 10 runners at a time!
Case Study: Tata Consultancy Services
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Apparel
New Balance have been a stable for runners to try on and purchase their running, casual and active wear lines at the TCS New York City Marathon Expo for years. With product samples, an open footprint and product experts on hand to provide insights, the booth provides an environment conducive to sales.
Case Study: New Balance
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Consumer Products
PowerBar brings their unique flavor to the TCS New York City Marathon Expo each year, pairing sampling, with brand experts to increase awareness and education of their product lines. Providing a platform for runners to ask questions and try a variety of products is highly effective, as they are in the final stages of their training and tuned into their body’s needs. Sampling limits apply to food (1oz) and beverage (2oz).
Case Study: PowerBar
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Costs to Exhibit
• Footprints at the TCS New York City Marathon Expo are $60 per square foot and available in increments of 10’ x 10’*.
• One (1) 10’ x 10’ booth would cost $6,000.00.
• All corner locations are an additional $1,000 per corner.
• Custom packages and layouts available.
All booths come inclusive of carpet, one (1) skirted 6’ table, two (2) chairs, one (1) waste bin, 3’ side drapes and a 8’ back drape.
*This cost does not include operational expenses incurred through exhibitor services such as electricity, internet and drayage.
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Timeline and Next Steps
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To be placed on the expression of interest list, please complete the TCS New York City Marathon Expo Expression of Interest form and email to [email protected].
Dates Deliverables
11/3-11/5/2016 2016 TCS New York City Marathon Expo
11/6-12/31/2016 Expressions of interest in 2017 Expo
Early January Returning vendors who expressed interest will be contacted regarding confirmed booth placements
Early February New vendors on the expressions of interest list to be contacted regardingconfirmed booth placements
Early March 2017 TCS New York City Marathon Expo open on first come, first served basis
THANK YOU!
