MEDIA KIT

2017

Since its launch in 2004, Indonesia Tatler Best Restaurants—the official dining companion to the brand-leading high- society magazine Indonesia Tatler—has become the definitive go-to guide to culinary excellence in Jakarta, Bali and Surabaya.

Our talented editorial team, supported by an independent panel of food and wine experts, brings hundreds of thousands of readers unbiased and detailed assessments of the country’s most sophisticated restaurants.

Bearing the trusted Indonesia Tatler branding and presented in a sophisticated yet user-friendly design package, Indonesia Tatler Best Restaurants is the absolutely definitive guide to dining in Indonesia. And now supported by digital products and services, along with social media, its local, regional and global reach is unsurpassed compared with its unbranded and less-trusted competitors.

I N T R O D U C T I O N

8 www.indonesiatatler.com indonesia tatler Best restaUrants GUide

white Gold

In 2014, Sotheby’s New York decided to venture into a novel territory by putting a white truffle that originated from the Umbria region of Italy up for auction—the first time the auction house had ever

dealt with a truffle. The truffle weighted nearly 1.8 kilograms and was considered at the time the “world’s largest white truffle”.

certainly contributes to their worth; white truffles are available for only a couple of months per year and almost solely from one region of Italy. And harvesting them is no easy job, either. Special pigs and trained dogs are used to hunt for truffles, and there are very few to be found, exacerbated by depleting numbers and declining quality every year. But the competition still grows. And the question still remains: why spend such an exorbitant amount of money for what is essentially a mushroom?

Demands is particularly high in Asia, perhaps because the exclusivity of truffles marks them as something for the affluent and cultured. With the average market price of a pound of white truffle is US$2000, the truffle has become a luxury commodity. The demand for truffles is so lucrative that a black market has arisen around them: heists are becoming increasingly commonplace.

Alfred Hitchcock wrote a screenplay called The Mystery of the Truffle Hunter during a visit to Alba in Italy in 1959. The movie never made it to the big screen, but the film’s plot encompasses the murder of an old truffle hunter. In 2010, a case similar in nature happened, but the order was in reverse. A truffle hunter fatally shot a thief trying to steal his truffles; the thief died afterwards.

Moreover, tax evasion has become so common that the Italian government allows truffle distributors to pay the fees on behalf

of the hunters. Most, if not all, truffle

It was predicted to hit the US$1m mark and take the title as the world most expensive truffle, beating the record-breaking sale of 2010 when a 1.1-kilogram white truffle was sold for US$417,200.

The rarity of white truffles and the fact that it’s nearly impossible to cultivate them

hunters refuse to produce tax statements for their buyers, only accepting cash for their goods. China has also infamously tried to cash in on the lucrative trade by producing “fake” low-quality truffles, sprayed with synthetic aromas to make them smell bona fide.

The answer to the initial question is, essentially: truffles are elusive. They have become sought-after, rare and luxury goods and the rising popularity of white truffles has also been attributed to the International Truffle Fair also in Alba.

Nevertheless, many have attested to the taste of quality white truffles, and the hype surrounding white truffles cannot be without merits. Surely, those with refined palates are able to fully appreciate and enjoy the singular taste and aroma of the white truffles?

As for the result of Sotheby’s first truffle auction, the speculation that it would

reach up to a million dollars was a gross overestimation. The truffle was sold for a relatively meagre sum

of US$61,250 to a bidder in Taiwan. As to what Dan Abernethy, a Sotheby’s representative, said to The New Yorker: “Things are only ever worth as much as someone in the room wants to pay.”

Jasmine KUsUma writes on what maKes white trUffles so desiraBle

9

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RESTAURANTSBEST

2017Since 2004

2017

Rp. 85,000

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3/23/16 3:55 PM

T H E G U I D E

Indonesia Tatler Best Restaurants’ handy pocket or bag size and its rating system, which gives readers a quick assessment of each restaurant in four key areas, make it extremely user-friendly. Restaurants are rated on:

Equally helpful to readers, our Why Go?, Tatler Tips and Signature Dishes sections summarise what your restaurant has to offer, while hints and tips tell our readers how to get the best out of your establishment. And since we invite your full cooperation in advising us on what to focus on, you get to shine the light on the most desirable aspects of your dining destination as you see them.

Sample page >>101indonesia tatler Best restaUrants GUide

bali

Capesante scottate Costata di Manzo Panzanella toscana

il ristorante

corkage Rp 600,000

Private rooms 1 ROOM FOR 50 pEOpLE

Price Rp 1.2M/pERSON

dinner 6:30pM-10:30pM

vegetarian dishes 10+

WHY GoIl Ristorante is a sophisticated and elegant fine-dining restaurant featuring an open-air bale-style structure with a dark interior and soft lighting. Spoil your taste buds with its creative reinterpretations of classic Italian dishes.

tatler tiPsIl Ristorante promises an extraordinary dining experience. Arrive early to catch the enchanting views of the ocean and the famous Balinese sunset. Advance booking is recommended.

• The Burrata Pugliese with fresh burrata cheese and the best Iberico ham paired with antinori tormaresca chardonnay, apulia, italy is a great way to start

• The ravioli di Patate also paired with Batasiolo gavi di gavi granée docg, Piedmont, italy is simply divine, especially for pasta lovers

• The costata di manzo, a very tender Wagyu beef rib-eye served with smoked eggplant purée, roasted baby carrots and anchovy essence is perfect to pair with a bottle or two of Planeta La segreta rosso igt, sicily, italy

Bulgari Resort Bali, Jl Goa Lempeh, Banjar Dinas Kangin, Uluwatu, Bali 80364 Tel + 62 (361) 847 1000www.bulgarihotels.com

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SETTING

FOOD

WINE

SERVICE

D I S T R I B U T I O N A N D R E A D E R P R O F I L E

More than 16 years after its debut in 2000, Indonesia Tatler continues to be the authoritative record of the lives of the city’s elite. Its roots can be traced back more than 300 years when the first “Tatler” magazine appeared in England. We’re proud to say that Indonesia Tatler Best Restaurants carries the Indonesia Tatler brand with pride and shares the same readers and distribution:

DISTRIBUTION / INDONESIASubscriptions 4,850Five-star hotels & restaurants 12,600Newsstands / bookstores in seven cities: Jakarta, Bandung, Surabaya, Semarang, Medan, Yogyakarta & Bali 22,800Special promotions & events 5,800VVIPs & ambassadors 9,850Advertisers / ad agencies 2,600Airport lounges: Jakarta, Surabaya & Bali 4,200Garuda in-flight service 2,300Total distribution 65,000

DISTRIBUTION / REGIONALBeijing 2,000Hong Kong 2,000Macau 2,000Malaysia 2,000Philippine 2,000Singapore 2,000Taiwan 2,000Thailand 2,000

READER PROFILE• Average age 25-50 years• Average annual household income Rp 1.2 billion• Average value of home that is owned 100 per cent• Average time spent reading one copy 1 hour• Average number of readers per copy 6.03 people• Average monthly credit card expenditure Rp 50 million• Car ownership 100 per cent• Club membership 71 per cent• University graduates/ post-graduates 76 per cent• Professionals/senior executives/business owners 82 per cent(Source: Frank Small & Associates)

READER ENGAGEMENTOverall, readers see Indonesia Tatler Best Restaurants as a must-read for guidance and information. In print, the book has a 12-month shelf life and a high pass-along rate, putting its readership at an estimated 150,000 with a global reach of potentially millions.

D I S T R I B U T I O N A N D R E A D E R P R O F I L E

MEANWhILE, ON DIGITAL PLATFORMS: • The book has a 12-month digital availability on Wayang Force and Scoop.

• It will be available on indonesiatatler.com in the “Dining” section giving it increased local, regional and global exposure, particularly to travellers visiting Indonesia (the website has 200,000 unique monthly visitors and a monthly page impression rate of 800,000).

• We will promote the book to our 25,000-strong newsletter database.

• We will also promote it on social media: Facebook with 9,149 followers; Instagram with 21,190 followers; and Twitter with 13,950 followers.

Indonesia Tatler Best Restaurants also benefits from regional distribution, with listings featured in Singapore Tatler Regional Best Restaurants, for maximum exposure for advertisers.

A DV E R T I S I N G R AT E S I N I D R

RESTAURANTSBEST

2017Since 2004

2017

Rp. 85,000

Cover BRG'17.indd 33/23/16 3:55 PM

IDR SGD USD

Front cover 78,850,000 8,150 5,230

Double Page Spread (DPS 1) 49,600,000 5,120 3,730

Double Page Spread (DPS 2, 3) 43,550,000 4,490 3,275

Inside Front Cover (Cover 2) 24,750,000 2,550 1,860

Inside Back Cover (Cover 3) 23,100,000 2,380 1,735

Outside Back Cover (Cover 4) 30,250,000 3,120 2,275

Page One 24,200,000 2,495 1,820

Facing Contents 23,100,000 2,380 1,735

Facing Intro / Lead-in section 22,000,000 2,270 1,655

One Page Full Colour 22,000,000 2,270 1,655

Advertorial / Full page 24,200,000 2,495 1,820

Bookmark* 49,500,000 5,100 3,720

Inside Page Folder 61,100,000 6,300 4,595

PACKAGE OFFER (for restaurant only) IDR SGD USD

1-page review with 3 photos 6,000,000 620 455

Full page ad + 1-page review with 3 photos 12,000,000 1,240 910

1 review* on indonesiatatler.com 6,000,000 620 455

M AT E R I A L S P E C I F I C AT I O N

CTP PROCESSSupply material in one of the below formats only:1. PDF file in high resolution (with font and images embedded)2. InDesign CS6 file (with fonts in Mac format and images embedded)3. Illustrator CS6 file or below (with fonts outlined)4. Photoshop file (with fonts raterised) Note: Film not accepted

Remarks1. All picture resolutions not less than 300 dpi (relatively scale 1:1).2. Files should be CMYK TIFFs (Mac version), JPEGs, EPS (Mac version) or PSD format.3. Printing colours are CMYK unless for Pantone or special colouring (charges apply).4. Digital colour proofs (i.e Epson) made to ISO 27L specifications must be provided to ensure colour quality.

Laser printouts are not accepted• Screen line: 175 dpi for colour.• The publisher reserves the right to trim 10 mm off each edge to trimmed page size. Type matter and illustrated material not intended to bleed must be kept to this tolerance.• Perfect-bound gutter spread safety allowance: 6-7 mm on each side of gutter. No live matter should cross the binding gutter.

ADVERTISEMENT MEASUREMENTS

DOUBLE PAGE SPREAD

SINGLE PAGE

BLEED SIZE (H X W)240mm x 266mm

TRIMMED SIZE (H X W)230mm x 256mm

TEXT AREA (H X W)210mm x 108mm

BLEED SIZE (H X W)240mm x 138mm

TRIMMED SIZE (H X W)230mm x 128mm

TEXT AREA (H X W)210mm x 108mm

C O N TAC T

RESTAURANTSBEST

2017Since 2004

2017

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Advertising Enquiries:

MOBILIARI GROUP

www.mobiliarigroup.com

Billy ArthajieM: +62 812 3455 4770billy@mobiliarigroup.com

Paulina Nani

M. +62.818.0888.0883

paulinanani@mobiliarigroup.com

E-Trade building fl. 8th & 9th, Jl. KH Wahid Hasyim 55Menteng – Jakarta Pusat (10350), IndonesiaPh. 62.21.3190.6838, F. 62.21.3190.6839

E. infobrg@mobiliarigroup.com

A B O U T M O B I L I A R I G R O U P

Founded more than 22 years ago by budding entrepreneur Millie Stephanie, Mobiliari Group started life as a custom publishing company – the first of its kind in Indonesia. From these humble beginnings, the company has grown into a regional publishing powerhouse, acquiring high-profile titles and becoming recognised as one of the most sought-after media partners in regions.

Focusing on high-end licensed consumer magazines, like brand-leader Indonesia Tatler, as well as custom-publishing magazines (client have included Mercedes-Benz, UOB Bank, and other regional heavyweights), the company’s core values are quality, integrity and sophistication.

Mobiliari Group also specialises in organising events that reflect these values. Past successes have included Jakarta’s first contemporary art exhibition that combined both graphical and fashion-inspired art pieces, as well as events for prestigious names like Lamborghini, Lanvin, and Porsche. The company is now aggressively moving into the digital sphere, with websites, social media and other platforms providing more integrated solutions for clients and readers.

With new launches and acquisitions constantly in the pipeline and a programme of continuing media expansion, Mobiliari Group is led by an experienced management team. Headquartered in Jakarta, Indonesia—one of the world’s most economically dynamic locations—the company is uniquely positioned for fast growth and continuing market dominance.

ap

ril 2016

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