2017 PACKAGES LOCATIONS - Publicidade Digital · oﬀer; an event, among other options. ... With this information, DALIMA could draw you a strategy, a storyboard and in he end, a

2017

Copyright ©2017

dalimaldawww.dalima.co.mz

PACKAGESLOCATIONSAND MORE...

como anima

dalimaldawww.dalima.co.mz Copyright ©2017

USDalima is a Mozambican company established in 2009 with a primary goal: to innovate the way brands are communicated in Mozambique. Combining creativity and innovation, we implemented in Mozambique digital panels and a qualified team that offers, every day, digital communication solutions to our clients. We offer more than an advertising space, we provide strategy and we empower the growth of our client’s businesses. We structure ourselves in order to really understand the specific objectives of each client in order to proper adapt the communication strategy.

Best Advertising Agency (Digital)DIAMOND ARROW 2016GOLDEN ARROW 2015

Best Advertising Agency (Outdoor)


TECHNEW

As a Digital Services provider, supported by highly complex technological equipment, it is fundamental that all screens are in the best possible shape.

Each panel is composed of screens, module cabins, a control system and a steel structure.

in the past 3 yearschose to advertise inthe digital panels

MORE THAN300 CLIENTS


OVER 1MILLION cars per day

are exposed to the digital panels

FORMATSNEW

256 px

384 px

960 px

480 px

528 px

576 px

PORTRAITLANDSCAPE CURVED

Panel Size: 6x3 mSpot Size: 960 x 480 pixelsRotation: LandscapeAspect Ratio: 2:1

Panel Size: 6x6 mSpot Size: 528 x 576 pixelsRotation: PortraitAspect Ratio: 1:1

Panel Size: 4x6 mSpot Size: 256 x 384 pixelsRotation: PortraitAspect Ratio: 2:3

MAPUTO

MATOLA

3 PANELS

11 PANELS

1 PANELBEIRA

MAPUTO

MATOLA

-

2 PANELS

-BEIRA

MAPUTO

MATOLA

-

1 PANEL

-BEIRA

The digital panels have 3 different screens formats, from Landscape (6x3M), to Portrait (4x6M), and even a Curved one (6x6M) . They operate 20 hours per day, from 5am to 1am.


NETWORKNEW

After 7 years in business, , Dalima now has a network of 18

screens, placed in 3 top cities of Mozambique, Maputo (14

Screens), Matola (3 Screens) and Beira (1 screen). Each panel

is part of a specific network, depending on the typology, car

traffic flow and spot exposure that each has.

PRESTIGE

CORPORATE

PREMIUM

Trending, Entertainment, Shopping and Rest. The Prestige Area has it all.

Central Business District. The Corporate Area is Maputo’s business and commercial center.

Residential, commercial, traffic, bus stops. The Premium Area gathers a large number of people at large frequencies and throughout the day.

PCP

Here we find main banks and the largest national companies headquarters, the Central Bank, as well as shoppings and the central market. It concentrates not only the Corporate public, but also the other social strata, which are being evident here.

The traffic in this area is high and tapering, allowing these panels to have our network's longest exposure time, reaching 4 minutes at its peak, and 3 minutes in average. The cars that pass here are exposed to more than 27 Million ads daily. DALIMA Corporate panels are located Downtown Maputo, next to Maputo's highest buildings, the 33 Andares and the new Banco de Moçambique.

It is an area with big avenues, intense traffic and multiple lanes, there are also many bus stops and public transport terminals, as well as restaurants and local business, which makes it an area of great exposure. Here we find all social classes and ranks, in addition to many vehicles and public transport, we can also find many pedestrians.The traffic in this area is very high at all hours of the day, which results in these panels having the entire network highest average exposure, having more than 48 Million ads per day. DALIMA Premium panels are located in Maputo, Matola and Beira central area, as well as in the main access ways.

It combines housing with hotels, shops, boutiques, offices, NGOs, embassies, ministries, bars, restaurants, gardens, and more. It gathers all upper classes, main decision-makers, the most influential and with high purchasing power, whether for work, leisure or to live in.

The traffic in this area is high every day of the week, daily concentrating above 400 000 cars, getting to its peaks at the beginning and end of each day, reaching an exposure peak of more than 3 minutes. DALIMA Prestige panels are located in Maputo's upper area, at its most iconic intersections, betting on quality and diversity, finding 3 different types of DALIMA panels (Landscape, Portrait and Curved).

WILL SURPASStraditional OOH2018by

WORLDWIDE

DOOH


OFFICEMAPUTO

CASINO 13

KAUNDA

JULIUS B 10

JULIUS A 09

33 08

SCALA 14

01RONIL

24 JULHO

IMPRENSA 07

PANDORA 11

PONTO FINAL 03

XENON 15CRISTAL 05

PP CIRCUS

12

04

06

areshown

in thepanels13 million

ADSPER DAY

PAN

ELS MA

PUTO

PRESTIGE

CORPORATE

PREMIUM

NETWORK


MATOLA CMC 16

OUA 18

MATOLA KFC 17

per day pass by each one of the 18 panelsAVERAGE OF 70 000 CARS

NETWORK

PREMIUM

PAN

ELS MATO

LA


BEIRA I 02

OFFICEBEIRA

NETWORK

PREMIUM

PAN

ELS BEIR

A

Every day,a technicalteam

garanteesA CONTINUOUSMAINTENANCEOF THE PANELS

6x3mSize

6x3mSize

6x3mSize

6x6mSize

4x6mSize

4x6mSize

RONIL

03PONTO FINAL

04PP CIRCUSFULL

05CRISTAL

06KAUNDA

BEIRA I 0202

RONIL | BEIRA I | PT FINAL | PP CIRCUS | CRISTAL | KAUNDA

01

CLASSES TYPOLOGYCAR EXPOSURELOCATION CAR TRAFFIC/DAY

On the corner ofJulius Nyerere Ave.and 24 de Julho Ave.

Kenneth KaundaAve. near Rua daFrança

On the corner of24 de Julho Ave. and Rua das Lusiadas

On the corner ofEduardo MondlaneAve. and Karl MarxAve.

Poder Popular/Major Serpa Rd

On the corner ofEduardo MondlaneAve. and Guerra Popular Ave.

High> 100K

Medium High100 to 150 sec

Premium

Bus StopComercial

Bus StopComercial

UptownComercial/Residential

Bus StopComercial/Residential

Medium50 to 70K

Medium50 to 70K

Medium High70 to 100K

High> 100K


Medium 60 to 100 sec


Medium60 to 100 sec

Prestige UptownResidential

Medium50 to 70K

Moderate30 to 60 sec

Premium

Premium

Landmark

Prestige

DowntownComercial

CLASSES TYPOLOGYCAR EXPOSURELOCATION CAR TRAFFIC/DAY

IMPRENSA | 33 | JULIUS A | JULIUS B | PANDORA | 24 JULHO

On the corner of25 de Setembro Ave.and Vladimir LenineAve.

Medium50 to 70K

High> 150 sec

Corporate

UptownResidential

DowntownFinancial

High> 100 K

High> 100 K

Medium50 to 70K

Moderate30 to 50K


Prestige

Prestige

Premium



Medium60 to 100 sec

Premium Bus StopComercial

Medium50 to 70K

High> 150 sec

Corporate DowntownFinancial

ComercialResidential

UptownResidential

On the corner of25 de Setembro Ave.and Vladimir LenineAve..

Traffic circle at Julius Nyerere Ave. and Kenneth Kaunda Ave.towards Marginal Ave.

Traffic circle at Julius Nyerere Ave. and Kenneth Kaunda Ave.towards the Presidency

On the corner ofEduardo MondlaneAve. and VladimirLenine Ave.

On the corner ofAlbert Luthuli Ave.and 24 de Julho Ave.

33

JULIUS A

JULIUS B

PANDORA

24 JULHO

07

6x3mSize

6x3mSize

6x3mSize

6x3mSize

6x3mSize

6x3mSize

IMPRENSA

08

12

10

11

09

SCALA

XENON

MATOLA CMC

MATOLA KFC

OUA

CASINO 13

14

15

16

17

18

6x3mSize

6x3mSize

6x3mSize

6x3mSize

6x3mSize

6x3mSize

CASINO | SCALA | XENON | MATOLA CMC | MATOLA KFC | OUACLASSES TYPOLOGYCAR EXPOSURELOCATION CAR TRAFFIC/DAY

Medium50 to 70K


Prestige

Corporate

UptownComercial/Residential

Marginal

Medium50 to 70K

Medium High70 to > 100K



Moderate30 to 50K


Prestige

Premium

DowntownIndustrial

Highway

Marginal Ave.

On the corner of25 de Setembro Ave. and Samora MachelAve.

Estrada Nacional 2

On the corner ofEduardo MondlaneAve. and JuliusNyerere Ave.

Moderate30 to 50K


Premium HighwayOUA Ave. at Petromocgas station

Av. da NamaachaMedium50 to 70K

Medium High100 to 150 sec Premium

Bus StopComercial/Residential


PACKAGESNEW

averagecampaign duration

6 - 12 monthsDIGITAL PANELS

ANIMA

4

8

16ANIMA

ANIMA

ANIMA

2NEW

ANIMA 2 and ANIMA 4 are designed for clients that intend to comunicate to a localized area and specific targets. These packages come with a high ad frequency.

Using these packages, the client will be benefitted with a sufficiently higher rotation, assuring an effective

communication with his specific targets.

ANIMA 8 and ANIMA 16 are designed for clients that have a more diverse comunication strategy, and want to hit multiple targets and segments throughout a large exposure. These packages have a medium ad frequency, being present in a wider range of panels, assuring an effective communication with

his targets.

MANAGEMENT

REPORTMonthly results

Ads statisticsCorresponding exposure

CREATIVE MATERIALStoryboards and graphic videos

BRAINSTORM Sugestions and strategies

LAUNCHINGConfirmation and

planning

CLIENTSIDE

Did you know that at Dalima toda all your info, ads, reports, complaints,

confirmations are grouped in one place?

Go now to your exclusive link, insert your pin and see all

your updates.



SECURITY

Cameras are being installed on all our Digital Panels.

This will serve not only to improve monitoring and intervention times, but also to provide video stream to our clients.

1

2

3

4

5

6

7

FAQSFAQS dalimalda82 306 7770

www.dalima.co.mz

HOW MUCH DOES IT COST TO ANNOUNCE WITH DALIMA’S DIGITAL PANELS?

Advertising in DALIMA digital panels can have variations of price depending on the length of the campaign, number of panels you want and the creative execution. In accordance with the objectives and budget of your campaigns, we will present you the best solutions. If you want to receive a proposal with an adapted quote please contact us on [email protected].

HOW DO YOU MONITORIZE THE PANELS?

DALIMA has a technical team that monitors all 18 panels and performs periodic analysis by counting traffic flow depending on time of day, how long each car is exposed to the advertisements, what kind of target. These constant updates allow us to adapt the strategies of our customers to the market reality.

HOW DO I SUBMIT DIGITAL CONTENT?

Digital content should be emailed to [email protected]. If the content is too large to email, you can transfer your files using a file sharing site (WeTransfer, Google Drive...).

WHAT ARE THE CHARACTERISTICS OF A DYNAMIC ADVERTISING SPOT?

Each client has its own strategy. The advertising spots that DALIMA conveys could be directed to: institutional campaign - focusing on the identity, values and general mission of the company; commercial campaign - promoting a product or special

offer; an event, among other options. It is quite important to consider your goals and tell us in specific what you want to achieve and promote,what are the key messages, and what impact they want to make for your target. With this information, DALIMA could draw you a strategy, a storyboard and in he end, a 10-second video.

I HAVE A GOOD IDEA FOR A DIGITAL CAMPAIGN. CAN DALIMA HELP ME DEFINE THE STRATEGY AND PRODUCE THE VIDEO?

DALIMA offers an integrated service that can be customized according to your needs. If you have an idea, we can help you define an integrated digital communication strategy. We have a team that will present you a storyboard after receiving a creative briefing. We will then develop a video according to the objectives and specifications of the chosen panels.

HOW CAN I FIND OUT ABOUT THE ADS EXPOSURE ON THE PANELS ONCE THE CAMPAIGN IS DONE?

In each billing cycle, DALIMA sends customers a report with the results of this period. At the end of each campaign there will also be a report with detailed information.

WHO SHOULD I CONTACT IF DETECT AN ANOMALY IN THE PANEL?

If you detect a problem in the panels, please send an SMS to: 82 306 7770. Please include as much information as possible: location and type of problem detected.

Documents

2017 PACKAGES LOCATIONS - Publicidade Digital · oﬀer; an event, among other options. ... With this information, DALIMA could draw you a strategy, a storyboard and in he end, a