2017 - National Chimney Sweep Guild · dollars reach some of the most successful and growth-oriented ... pages of Sweeping: The Journal of Chimney & Venting ... dollars through the

2017NCSGMedia Kit

2

Association advertising is one of the most cost-effective ways to market as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession.

According to a recent National Chimney Sweep Guild and Chimney Safety Institute of America survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members.

What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

Why advertise to the NCSG?

The business, technical and industry news within the full-color pages of Sweeping: The Journal of Chimney & Venting Technology lands in the mailboxes of each of our member companies eleven times each year.

S WEEPINGThe Journal of Chimney & Venting Technology

With a strong 33% open rate and a loyal readership, our monthly electronic newsletter is a great option to reach out to Guild members. eNewslink is sent in 3 editions twelve times each year and archived online in the Members Only area at www.NCSG.org.

Advertising Opportunities

eNewslink

Audience

Looking for more ways to partner with

the NCSG? Join as an NCSG Supplier Member for $729/year and receive

discounts on advertising and more! Contact Membership

Coordinator Debbie Cornelius at

317-837-1500 or [email protected]

3

Sweeping: The Journal of Chimney & Venting Technology publishes 11 times annually and mails to over 1000 chimney businesses, reaching over 3000 chimney sweeps across the United States, Canada and Europe. SWEEPING gives advertisers exposure to the owners and their employees (2-3 technicians employed at each sweep company) increasing readership to over 3x the circulation.Advertisers also get more for their advertising dollars through the e-edition of the magazine. Each month’s issue is published through issuu.com as a digital magazine that can be accessed on a computer, tablet or phone. Your ad in SWEEPING will allow online SWEEPING readers to connect to your company website or email address through your weblinks! In addition to the e-edition that is emailed out, the newest edition of the magazine (clickable ads included) will always be archived on the NCSG page on issuu.com.

2017 EDITORIAL DEADLINE

Sweeping: The Journal of Chimney & Venting Technology

Inserts: Contact Malisa Minetree at (317) 815-4688 for a custom quote. Classifieds: Contact Sara Sichting at (317) 837-1500 or [email protected].

Issue Ad Order Deadline Editorial Theme

January November 15 Business Resolutions for the New YearFebruary December 15 Convention Issue (This is the issue that will be on-site at con-

ventionMarch/April January Dryer Vent ServiceMay March NCSG Convention RecapJune April 15 Lining with Stainless SteelJuly May 15 Masonry Edition: Custom Fireplaces, Masonry Heater, Pizza

Ovens, and more!August June 15 Factory Built Fireplaces- What’s NewSeptember July 15 Surviving the Busy Season

October August 15 Chimney TechnologyNovember September 15 Government Affairs and Codes Updates

December October15 Progress Edition- Membership Focus- EXTENDED MAILING- Mailed to 6,000 companies!

4

Advertisement Sizes and Rates for January 2017 - December 2017Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.)

FREQUENCY 1-2 x rate 3-5 x rate 6-8 x rate 9-10 x rate 11x rate

FULL PAGE – 8.625”w x 11.125”h

Full Color 1022/1202 970/1141 940/1105 909/1069 889/1045

Black 698/821 663/781 643/755 622/731 608/715

INSIDE FRONT COVER – 7.5”w x 10”h – 4 COLOR ONLY

Full Color Only 1260/1473 1197/1400 1159/1302 1121/1310 1096/1281

INSIDE BACK COVER – 7.5”w x 10”h – 4 COLOR ONLY

Full Color Only 1114/1310 1059/1244 1025/1205 992/1166 969/1139

BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY

Full Color Only 1206/1419 1145/1348 1109/1306 1073/1264 1050/1235

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h)

Full Color 842/990 799/941 775/912 749/882 732/861

Black 653/518 621/492 602/476 581/461 569/451

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h)

Full Color 663/780 630/741 610/717 590/694 577/678

Black 386/454 366/431 355/418 344/405 335/394

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”)

Full Color 510/600 485/570 470/552 454/534 444/522

Black 288/340 274/322 266/312 256/303 251/295

1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h)

Full Color 456/536 433/509 419/493 405/478 397/467

Black 241/283 228/269 220/260 214/251 209/246

The Journal of Chimney & Venting Technology



Magazine Trim Size- 8.375”w x 10.875”h

5

2/3 PAGE VERTICAL (4.5” w x 10” h) or

HORIZONTAL (7.35”w x 4.5”h)

1/2 PAGE VERTICAL (3.5” w x 10” h) or

HORIZONTAL (7.35”w x 4.875”h)

1/3 PAGE VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5”w x 3.25”h)

SQUARE (5” x 5”)

1/6 PAGE VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25”w x 2.25”h)

Full Page 8.635”w x 11.125”h


Ad Specifications for Sweeping


6

eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes.

We have added three separate editions: namely Membership News, Government Affairs, and Business- Building Practices.

Membership News eNewslink: Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits

Government Affairs eNewslink:Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates will be featured monthly.

Business eNewslink:Provides members with links to free business seminars included with their membership and timely news articles that strengthen small businesses.Advertise in One, Two or All Three! $150 NCSG members/$200 standard

1. Right Sidebar: Two are available each month. 206 x 206 pixels 2. Banners between text: Two available each month. 380 x 60 pixels3. Product Spotlight: Four available each month. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff.

These ads do NOT rotate with other ads in the issue.

eNewslink: e-newsletter sent to members each month

Right

Sidebar

206 x 206

Product Spotlight

Banner 380 x 60

ALL editions have a 33 percent Open Rate — nearly double the industry average

Inserts: Contact Malisa Minetree at (317) 815-4688 or [email protected] for a custom quote. Classifieds: Contact Sara Sichting at (317) 837-1500 or [email protected].

7

Agreed Conditions of AdvertisingAdvertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement.

Right of RefusalAll advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.

Errors and OmissionsIn the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used.

Publisher’s Protective ClauseAdvertiser assumes all responsibility for the content of its advertisements and for the obligations of its

agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping:

The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping.

CancellationsAny advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages.

Payment and TermsFull payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection.

Insertion OrderNo advertisement will be accepted without signed insertion order.

(Revised January 2011)

Advertising Contract Terms and Conditions


8

Issue Ad Size B/W or 4/c Cost Per IssueJan. $

February $

March/April $

May $

June $

July $

Aug. $

Sept. $

Oct. $

Nov. $

Dec. $

S WEEPING The Journal of Chimney & Venting Technology

eNewslinkIssue Bus. Gov. Mem Banner, Right Sidebar or

Product SpotlightTotal Cost for

EditionJan. $

Feb. $

March $

April $

May $

June $

July $

Aug. $

Sept. $

Oct. $

Nov. $

Dec. $

COMPANY/AGENCYAdvertiser’s Representative

Billing Address

City, State ZIP

PhoneEmailAre you an NCSG Member? Yes! Discounts apply. No, please send info.

DISPLAY AD INDEXPlease note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company NamePhoneWeb OR Email Address

Contact Malisa Minetree at (317) 815-4688 for a custom quote. Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL [email protected].

2017 Insertion Order Form

PAYMENT METHODAdvertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card.

Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG’s Director of Finance, will call prior to artwork deadline for payment information.

INSERTION AUTHORIZATIONI have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal.Advertiser Signature _________________________________________________ Date Accepted by NCSG _________________________________________________ Date

Documents

2017 - National Chimney Sweep Guild · dollars reach some of the most successful and growth-oriented ... pages of Sweeping: The Journal of Chimney & Venting ... dollars through the