NICHE MEDIA1 Queens Road, Melbourne VIC 3004

TYLER PAYNE National Advertising Manager

03 9948 4978 tyler.payne@niche.com.au

2017 MEDIA KIT

Marketing has been exploring the strategic challenges facing businesses large and small for over 25 years, and is still Australia’s number one resource for in-house marketing professionals in Australia.

Marketing exists to help the in-house marketers of Australia be more successful in their work and their career.We do this by creating, producing and curating valuable information and insight to enable marketers and others to better serve their brands, businesses and careers.The primary audience we serve is in-house/client-side professionals with a remit involving the four Ps in some way, including communications, innovation, strategy, customer insights and more.

2017Feb-Mar: The Versus Issue Apr-May: The Intelligence Issue Jun-Jul: The Generation Issue Aug-Sep: The Performance Issue Oct-Nov: he Serve Issue

About Marketing

Mission

Themes

2017 MEDIA KITMarketing Magazine

OUR SOLUTIONS

Print

Display

Email

Content Marketing

Events

Custom Publishing

44%

13%

0.2%

4%

5%

0.6%

33%

COMMUNITY PROFILE

+ TOP 500 Marketers by Budget in australia

28% 18-24

41% 25-34

17% 36-45

11% 46-60

58%42%

VERTICAL8% Alcohol

8% Automotive

8% Banking

11% Education

3% Energy

8% FMCG

5% Food

6% Government

5% Healthcare

10% Hospitality/

tourism/

leisure

3% Insurance

13% Media

3% Online retail

9% Professional

services

10% Retail

gender and age

company size

<25 26-100 100-499 251-499 500+

22%26%

15%

30%8%

business-to-?marketing budget

31% B2B34% B2C25% both equally10% did not answer

B2?52% <500K25% 500k-1m19% 1m+

Audience Job Titles

C-Suit Business Owner Board Member

Director General Manager

Partner Head of Marketing President, Principal

Account Director Agency Director Business Director Business Manager

Commercial Director Consultant

Marketing & Sales Director Marketing Director

Senior Marketer Vice President

Account Manager

Agency Planner Business Development

Business Analyst Communications Content Manager Creative Services

Ecommerce Manager Manager Producer

Junior Marketer Administration

Graduate Student

AUDIENCE JOB TITLES

     

C-Suit Business Owner Board Member

Director General Manager

Partner Head of Marketing President, Principal

Account Director Agency Director Business Director Business Manager

Commercial Director Consultant

Marketing & Sales Director Marketing Director

Senior Marketer Vice President

Account Manager

Agency Planner Business Development

Business Analyst Communications Content Manager Creative Services

Ecommerce Manager Manager Producer

Junior Marketer Administration

Graduate Student

AUDIENCE JOB TITLES

     

VPMarketing Director

SalesCustomer Experience

Digital Marketing

C-SuiteGeneral Manager

Managing DirectorHead of Marketing

Marketing CoordinatorAssistantExecutive

Marketing ManagerCommunications

CommunitySocial Media

ContenteCommerce

Account

Audience Profile 2017 MEDIA KIT

Print Advertising

ISSUE CASUAL 3X 4X 6X

Full page $4690 $4430 $4135 $3875

Double page spread $7230 $6890 $6651 $6375

All rates exclude GST

Inside front cover DPS +25% Inside back cover +20%

Centrefold (DPS) +20% Outside back cover +25%

1st 15 pages +10% Preferred position loading

Inserts Inserts are costed on weight - call for more information

PREFFERED POSITIONS

ISSUEBOOKING DEADLINE

MATERIAL DEADLINE

ON SALE

FEB/MAR 2017 11 JAN 2017 16 JAN 2017 13 FEB 2017

APR/MAY 2017 03 MAR 2017 10 MAR 2017 13 APR 2017

JUN/JUL 2017 05 MAY 2017 12 MAY 2017 15 JUN 2017

AUG/SEPT 2017 07 JUL 2017 14 JUL 2017 14 AUG 2017

OCT/NOV 2017 13 SEP 2017 18 SEP 2017 16 OCT 2017

DEC/JAN 2018 NO PRINT ISSUE**

Frequency:Bi-Monthly

Circulation:3,100 (1,900 Subscribers & 1,200 Newsstand)+ Top 500 Marketers in Australia

COMPLETE ELECTRONIC ART:We will only accept artwork in the following formats in versions equal to or below: Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5, Adobe Acrobat PDF version 6.0 or 7.0 composite files. CMYK colour must be used throughout. No spot colours permitted. All scans, logos, illustrations and fonts used in both the layout document and EPS files must be supplied. Note: guidelines for the production of hi-res, print quality PDF files must be obtained from our art department. Select the Adobe PDF or Distiller preset: PDF/X-1a:2001 when creating high resolution PDFs.

Any advertisement, which in the opinion of the publisher could be confused with editorial, will be modified to include “Advertisement” or similar wording in a prominent position within the advertising space.

ADVERTORIAL AND PAGE DESIGN MATERIAL:Charges apply for design services. Please supply text (copy) in Microsoft Word format with printed hard copy. Images should be supplied as transparencies or high-quality reflective art. Digital images can also be submitted provided they are to our specifications. Suggested layouts may be provided, but final design is at the discretion of the art director. All advertorials will be clearly identified as “client sponsored”. Logos can be included.

on the 2-3 additional features DOUBLE PAGE SPREAD

IMAGE AREA: 370 x 220 TRIM: 390 x 240 BLEED: 400 x 250

FULL PAGE

IMAGE AREA: 175 x 220 TRIM: 195 x 240 BLEED: 205 x 250

Print Specifications

Material Requirements

FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne 03 9948 4978 tyler.payne@niche.com.au

2017 MEDIA KIT

Display Advertising

Leaderboard 728 x 90 jpeg/gif $1,895 per month

Medium Rectangle 300 x 250 jpeg/gif $1,650 per month

Half Page 300 x 600 jpeg/gif $3,600 per month

Expandables This yellow area is the expandable area, when site opens up you initially see just the grey area, then the pink area expands out, showing additional information. The movement causes the advertisment to get noticed more.

MEDIUM RECTANGLE 300 X 250

OREXPANDED 600 X 250

EXPANDABLE LEADERBOARD 728 X 90OR EXPANDED 728 X 180

Page TakeoverBackground Skin 1600 X 1000

SUPER LEADERBOARD 970 X 90

LEADERBOARD 728 X 90

MEDIUM RECTANGLE300 X 250

HALF PAGE300 X 600

BILLBOARD 970 X 250

PAGE TAKEOVER

320 X 1000

PAGE TAKEOVER

320 X 1000

All bookings recieve a report on completion including: Impressions, Unique Views and Clicks.

FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne 03 9948 4978 tyler.payne@niche.com.au

Unique Monthly Visitors:50,000

Monthly Impressions:100,000

2017 MEDIA KIT

Email Marketing

eNewsletter Leaderboard

728 x 90 jpeg/gif$1,695 per week(min 3 emails per week)

eNewsletter 50/502x 728 x 90 & 1x 675 x 300 jpeg/gif

$3,750 per week(min 3 emails per week)

eNewsletter Featured Event/Resource/Job

50-100 words$1,995 per week(min 3 emails per week)

Solus eDM

600px x Any length HTML File supplied by client Niche recommends that the HTML file is designed as mobile responsive.

$4,675 per sendAll bookings receive a report on completion including: Sends, Opens and Clicks.

FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne 03 9948 4978 tyler.payne@niche.com.au

Daily eNewsletter Subscribers:12,000

Solus eDM Subscribers:11,000

2017 MEDIA KIT

Content Marketing

All bookings recieve a report on completion including: Impressions, Unique Views, Time On Page, Social Shares and Clicks.

FOR MORE INFORMATION OR A CONTENT MARKETING QUOTE: Contact Tyler Payne 03 9948 4978 tyler.payne@niche.com.au

Content Packages from $1,295

• sub-editing of supplied content

• content written by Marketing mag editors

• content collaboration/consulting

• external hyperlinks are welcome to be included in content marketing to enable direct response and lead generation

• "Published on marketingmag.com.au

• amplification through enewsletter and social sharing

Unique Monthly Visitors:50,000

Monthly Impressions:100,000

2017 MEDIA KIT

Event Marketing

All events receive a report on completion including: Lead Generation.

FOR MORE INFORMATION OR AN EVENT MARKETING QUOTE: Contact Tyler Payne 03 9948 4978 tyler.payne@niche.com.au

Event Packages from $10,000 + costs

Examples include round tables, training, wine tasting, networking, trivia, webinars and focus groups.

• sponsorship

• co-branding

• collaborative content development

• promotion/invitational comms

• content amplification

• lead generation

Access to quality speakers:Industry Thought Leaders

Attract targeted guests:Senior Client-Side Marketers

2017 MEDIA KIT

Custom Publishing

FOR MORE INFORMATION OR A CUSTOM PUBLISHING QUOTE: Contact Paul Lidgerwood 03 9948 4900 paul.lidgerwood@niche.com.au

HOLLY RANSOM BUILDS INTERGENERATIONAL BRIDGES

INSIDE VICTORIA’S STATE-OF-THE-ART APPLE PARADISE

WILLIAMSTOWN’S FIFTH-GENERATION BOATBUILDERS

FIONA MYER ON FASHION, FAMILY AND THE COLOUR WHITE

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Business State cover FINAL 201115.indd 1 30/11/15 11:58 AM

With award-winning editors, an exceptional creative studio and an experiences sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia.

Niche Media can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.

Niche Media and custom publishing

2017 MEDIA KIT

TYLER PAYNE PETER ROPER

tyler.payne@niche.com.au peter.roper@niche.com.au

COMMERCIALEDITORIAL

03 9948 4978 03 9948 4989