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2017 media kit
My Passion Media Inc. is a global leader in outdoor and experience based publishing. The company’s focus is inspiring people’s passions by providing
relevant, engaging and quality content through our 15 brands in multiple media.
OUR CORe PURPOSeTo inspire people’s passions by providing relevant, engaging and quality content.
WhO We aRe & What makeS US UNiQUe
gUaRaNteed
ReSUltS*100%
OUR CORe ValUeS
thRee UNiQUeS
1 We track and guarantee results.
2 We have highly engaged niche readerships who trust our content.
3 We have turnkey, proven campaigns that integrate print, online, social, email, editorial and video.
1. We are confident but humble.2. We embrace change and seek
out new knowledge.
3. We are positive team members.4. We are accountable.5. We are passionately authentic.
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our brands & partners
gUaRaNteed
ReSUltS*100%
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OUR teChNOlOgY
TheMachine connects all aspects of the campaign, including earned, owned and paid media.
Partner publications also reside on TheMachine allowing approved syndication of content between MPM sites and those sites. This empowers the CMS Recommendation and Semantic Engines to recommend content relevant for each reader and each reader demographic bucket.
Constant dataflows improve intelligence and ensure KPI’s are monitored, managed and maximized.
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Our NatiONal
readership
ExploRE magaziNe OVeRVieW
magaziNe faCtS
Founded in 1981
#1 selling outdoor adventure magazine on Canadian newsstands
4 issues per year
Glossy, perfect-bound, high-quality stock
100% owned, produced & printed in Canada
25-54average age
783,000reach
geNder
the NUmbeRS
readership - priNt 135,000 readers
distributiON Total - 28,500 copies Print - 25,000 copies
Digital edition - 3,500 subscribers
Website stats Page views - 597,000
Unique visitors - 123,000 Time spent on site - 2:14 *Sourced from 12 month averages
in Google analytics
e-NeWsletter 32,000 subscribers
13,500 followers
➜ 37%
FacebOOk 30,500 fans
➜ 41%
20,000 followers
iNstagram 5000 followers
OUR ReadeRS
adveNture activities:
78% hike
66% take road trips
62% wilderness camp
56% canoe/kayak/raft
50% mountain bike
45% trek
58% ski
45% family-focused adventure
90% read each issue cover to cover
80% feel Explore is an important resource for gear and travel
information
80% have considered buying a product that was featured or
advertised in Explore
reader perceptiON
87% of readers have been inspired to take a trip or buy a product
from our magazines
Over 60% of our readers enjoy the scheduled eNewsletters
98% feel our magazines are a trusted source of information
Over 50% feel the online version is important
52%male
48%Female
quick Facts
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OUR ReadeRS
P A C I F I C Y A C H T I N G ’ S
PARTNER BRANd PRiNTEd CoPiEs digiTAl PAgE ViEws NEw VisiToRs MAlE FEMAlE
Canadian Traveller 25,000 5,600 397,024 85% 57% 43%
CT- Agent Edition 12,000 14,000 29,244 77% 27% 73%
Explore Magazine 25,000 3,500 597,526 80% 52% 49%
Explore the USA - - 120,068 88% 51% 49%
Info Barrel - - 4,134,000 86% 45% 55%
paw, Mane, Fin - - 22,728 93% 28% 72%
Environment911.org - - 21,169 87% 43% 57%
TOTaL 62,000 23,100 2,953,341 80% 48% 52%
PARTNER BRANd PRiNTEd CoPiEs digiTAl PAgE ViEws NEw VisiToRs MAlE FEMAlE
BC Magazine 60,000 2,500 493,037 79% 58% 42%
pacific Yachting 25,000 - 145,678 41% 73% 28%
BCBusiness 25,000 1,600 473,587 57% 55% 45%
Real Weddings 25,000 - 165,487 83% 87% 13%
TV Week 33,000 - 37% 63%
BCliving - - 587,451 67% 31% 69% TOTaL 168,000 4,100 1,865,240 80% 48% 52%
Environment 911
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editORial CaleNdaR & deadliNeS
SPRiNg
• Northern Lights in Yellowknife
• Going Solo: Tips for Outdoor Adventures Alone
• Adventure in Yukon’s Ivvavik National Park
• Northwestern Ontario’s Incredible Sleeping Gi-ant Horseback Adventure in Banff
• The Ultimate Canoe Expedition in Northern Saskatchewan Explore USA: Bears & Glaciers in Alaska.
Deadlines:
reservation deadline: January 22, 2017 artwork deadline: January 29, 2017 Newsstand date: march 7, 2017
SUmmeR
• Quetico Provincial Park Canoe Trip
• National Parks 150th Anniversary Special: 150 Ways to Love Our Parks!
• Essential Summer Gear Guide
• Wilderness & Culture in Northern Ontario
• Bruce Trail 50th Anniversary
• Explore the World: Scotland Mountain Biking Adventure
Deadlines:
reservation deadline: april 22, 2017 artwork deadline: april 30, 2017 Newsstand date: June 6, 2017
fall
• Mountain Biking Around Quebec City
• Canada’s 150th Year: 150 Essential Ad-ventures in Canada Canoeing in Quebec’s Abitibi Region
• Cape Breton Island Adventures
• Explore USA and Explore the World: Des-tination TBD
Deadlines:
reservation deadline: July 22, 2017 artwork deadline: July 30, 2017 Newsstand date: september 7, 2017
WiNteR
• Celebrating Steffanson, Canada’s Greatest Explorer
WINTeR eDITORIaL LINe UP TO COMe IN 2017
Deadlines:
reservation deadline: October 21, 2017 artwork deadline: October 30, 2017 Newsstand date: december 7, 2017
iN eVeRY iSSUe:
The Lowdown
• Go Here: Detailing unique and exciting Canadian outdoor destinations.
• News: What matters to outdoors-people.
• Profile: Interviews with interesting Canadians.
• Getting Started: How to do everything better.
• Gear Guide: The latest outdoors gear, tested and reviewed.
The Happy Camper: Camping expert Kevin Callan discusses life out-of-doors.
angus adventures: World adventurer Colin Angus shares his knowledge.
gadd’s Truth: Opinionated extreme sports hero Will Gadd states his truth.
Wild Side: Award-winning writer Andrew Findlay discusses important outdoors issues.
The Moment: Canada’s best outdoor photography on display.
explore the USa: Profiles of outdoor adventure destinations in the USA.
explore the World: Profiles of outdoor adventure destinations from around the globe.
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16 EXPLORE • WINTER 2014
Step outside of your comfort zone this winter
12 Multi-Day
Adventures (That Will Push Your Limits)
By Pam Johnson
1
SKI MOUNTAINEERING IN THE ROCKIES, ABYamnuska Mountain Adventures offers a six-day, hut-based winter-mountaineering course that covers the skills you need to get started in ski mountaineering. Problem solving, route finding and crevasse rescue are all cov-ered — and more. Learn while exploring snow-covered peaks and feel the freedom of big mountain skiing in the Rockies. THE SKINNY: Starting from Canmore, AB, ski in to Bow Hut, homebase for the trip. No prior ski mountaineering experi-ence is required but you must be physically fit and a strong intermedi-
ate downhill skier. Cost includes hut accommoda-tion, most meals, instruc-tion and an avalanche safety session. MORE INFO: $1,575; yamnuska.com
2
DOGSLEDDING IN A BOREAL FOREST, SK
Search for the elusive grey wolf, bond with Alaskan huskies, immerse your-self in dogsledding lessons and sleep in a prospec-tor’s tent. Within the 200-sq-km boreal landscape of Saskatchewan’s Anglin Lake Recreation Area, you can customize your sled-ding experience to your heart’s content. Incorpo-rate snowshoeing or cross-country skiing and relax
L o w d o w nT H E
ROUNDUP
in the lovely Elk Ridge Resort for three of your four nights.THE SKINNY: Located 75 km from Prince Albert, SK. No previous experience required, but guests must be physically fit. Cost includes some meals, most gear and some clothing. Age restrictions.MORE INFO: From $1,885; sundogs.sk.ca
3
CAT-SKIING IN THE SELKIRKS, BC
Imagine six days of wil-derness skiing in alpine bowls, deep steeps, mel-low terrain and trees. With an average daily ski of between 4,000 and 5,000 vertical metres in some of the deep-est powder in the world, cat-skiing in the Selkirks is a dream. Knowledge-able and passionate guides will lead the way each day and the lodge’s sauna will relax your tired muscles at night. THE SKINNY: Singles or groups. Seven-night accommodation includes all meals, avalanche orien-tation and group instruc-tion. The lodge near Trout Lake, south of Revel-stoke, BC, can be reached
by vehicle or bus. Expert boarders and intermediate-to-advanced skiers only. MORE INFO: $5,265; greatnorthernsnowcat.com
4
TECHNICAL CLIMBING IN THE ROCKIES, ABThe gleaming icefalls of the Rocky Mountains beg to be climbed. Whether you’re a beginner or a rock climber transitioning to ice, Yamnuska Mountain Adventures’ five-day tech-nical ice climbing course, led by highly experienced instructors, will acceler-ate your skills. Feel the adrenaline of climbing multi-pitched and mixed routes (rock and ice) in some of the world’s most challenging yet stunning landscapes. THE SKINNY: Based out of Canmore, AB. Kanan-askis, Banff and other regions will be your train-ing ground. Price includes lessons and technical gear. MORE INFO: $995; yamnuska.com
5
ALGONQUIN PARK’S WILDERNESS DOGSLED-DING ADVENTURE, ONThis trip will keep you active and challenge you
Learn to ice-climb in the Rockies. Below: expeditions in ON's Agawa Canyon.
Mush with the dogs in Saskatchewan.
physically from begin-ning to end. Learn about and care for your dogs, drive your own sled and help with camp chores. Homebase on this multi-day dogsledding trip will be heated tents in remote camps throughout beau-tiful Algonquin Provin-cial Park. Join your guides for a night hike, star gaze or just relax around the campfire.THE SKINNY: Trips range from three to seven days and start in South River, a 3.5-hour drive north of Toronto. No experience is required, but you must be physically fit. Cost includes meals and tent accommodation. Bring your own sleeping bag and clothing. Some rent-als available.MORE INFO: From $635; wildernessadventures.ca Cl
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N E V E R O N E P L A C E A LW AYS O N E J A C K ET
N E V E R S T O P
E X P L O R I N G ™
F R O M F O R E I G N L AY O V E R S T O S O A K I N G W E T C H A I R L I F T S , O V E R 3 0 S T Y L E S O F T H E R M O B A L L ™ P R O V I D E U LT R A L I G H T W A R M T H I N A N Y C O N D I T I O N .
JOHNNY CO
LLINSON / M
ICA, BC ANDREW M
ILLER
SHARE YOUR ADVENTURES: #THERMOBALL THENORTHFACE.COM/THERMOBALL
CS092414D_TNF_EXPLORE_JOHNNY_SKI_WINTER_NOV_2014.indd 1 10/21/14 11:20 AM
28 EXPLORE • FALL 2014 FALL 2014 • EXPLORE 29
Comparing the latest cameras and accessories
For Photo Buffs
By Ryan Stuart
L o w d o w nT H E
GEAR GUIDE
Canon EOS Rebel SL1
BEST FOR: A take-anywhere, beginner DSLR.Canon claims this is the smallest and lightest DSLR available — and it is a shrimp, one-handed shots are a breeze and it packs away unnoticed.
But it doesn’t lack for ability. We found all the features and performance we expect in a DSLR: 18MP, up to 12,800 ISO, quick auto-focus and
full HD video. To cut weight, Canon hid some features within menus ac-cessed via the touch-screen LCD; the same touch-screen doesn’t rotate, making it hard to read in bright sunlight. These limitations may irritate a
pro shooter, but the rest of us probably won’t notice.BOTTOM LINE: The reasons we don’t always carry a DSLR are weight and
size. Canon just eliminated those excuses.
Nikon Coolpix S810C
BEST FOR: A step up from your phone’s camera.Think the compact point-and-shoot is dead? This little beauty might change your mind. With a 12x optical zoom and 16MP image sensor,
it takes shots that are far superior to those of a smartphone. And with a touch-screen, Android operating system, access to the Google Play store and Wi-Fi, it does just about what any mini-tablet can do. This makes for a powerful, easy-to-use camera that can post directly to
social media (plus, Angry Birds); ideal for those of us that find phone pics lacking and DSLRs too bulky (the S810C fits in our pockets.)
BOTTOM LINE: A stellar camera on its own; for the price it’s a steal and a worthy addition to the gadget quiver.
Fuji X-T1
BEST FOR: Experienced photographers looking for a rugged shooter.With three manual dials and retro look, on first blush the X-T1 looks like a throwback to the SLRs of the ‘80s. Yet, it is packed with high-tech wizardry including super-fast shutter speeds, one of the fastest auto-focus pickups, high-resolution LCD screen, 16MP and speedy
startup time. It’s also built to shoot outside. In bright sun, the tilting LCD screen remains easy to view and with 80 points of weather-seal-ing, the body (and three new lenses) is dust- and water-resistant and
freeze-proof to -10 degrees Celsius. BOTTOM LINE: With dials for shooting mode, aperture, shutter and white-balance, it’s fast and easy to get creative; perfect for experi-
enced shooters.
Sony Cyber-Shot QX100 Lens-Style
BEST FOR: Instagram addicts.While Nikon’s S810C attempts to make the compact camera more phone-like, Sony takes the opposite approach, adding better shoot-
ing ability to your phone. The QX100 is essentially a 28-100 mm zoom camera with 1080p video and a 20.2MP sensor, but without a viewfinder. With Sony’s PlayMemories Mobile app downloaded, your smartphone becomes the viewfinder. The lens grabs onto the phone
via a binding and then it’s just a matter of pressing the shutter on the app to take a pic. In use, it feels like a zoom camera and the results are similar — crisp, noise-free images that are better than any phone
can take on its own.BOTTOM LINE: If you’re not happy with the pics your phone takes but
love the instant connectivity, this is a great upgrade.
Mountainsmith Descent
BEST FOR: Always getting the shot.Designed by pro outdoor photographer Andy Mann, what sets this cam-era bag apart from others we’ve tried is accessibility. Slung on your left
shoulder, it swings around to your chest in one move, zips open and, bang, everything is at-hand. The 14-litre cavity can house a DSLR body with lens, two extra lenses, a flash and all your accessories. Included dividers and the padded, water-resistant body keep everything safe. Two notable features: colour-coded battery pockets, one for full and
one for empty and a rain cover hidden in a sleeve.BOTTOM LINE: It may not help you take better shots, but at least you
won’t miss that magic moment while digging for your camera.
Garmin Virb
BEST FOR: POV for athletes.The growing numbers of action-cameras are all gunning to knock
GoPro off its pedestal. The Virb is no different, and while it can’t beat The Champ in image quality, ease of use and size (longer and wider, but the same weight), it has some pretty cool tricks up its lens. A
built-in stabilizer compensates for the less-crisp video footage and stills. The whole camera is water-resistant, so no worries in the rain. But what really sets it apart is its ability to partner with other Garmin devices (watches, GPS). With the proprietary editing software, data like heart rate, power output and speed can all be overlaid in the
video, perfect for training analysis — and bragging rights.BOTTOM LINE: Not the best POV for shooting your latest jump, but
very useful for training geeks.
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200, 50 Lincoln Park, Canmore 1-866-678-4164yamnuska.com canadianrockieshiking.com
EXPLORE the Canadian Rockies... A LIFETIME Experience!
32 EXPLORE • FALL 2014 FALL 2014 • EXPLORE 33
T’S TRUE WHAT THEY SAY: DRIVING TO your campsite is more dangerous than the camping itself. I once stopped at an accident scene on my way to give a presentation about wilderness canoe tripping. A dozen or so vehicles were
involved and many people were injured; sadly, a man in his late-60s died while I attempted to administer first-aid.
During the Q&A session at the presentation that night, someone in the back row stated she hadn’t yet gone camping because she thought it was too dangerous. I paused for a moment, then asked, “Did you drive here?”
It’s still possible, however, that bad things can happen out there — even though it’s quite rare when compared to our everyday urban survival. According to the latest statistics from a variety of search and rescue groups, these are the worst possible scenarios (and how best to deal with them):
SEVERE STORMSMaybe it’s climate change or maybe there are
FIVE NIGHTMARE OUTDOOR SCENARIOS — AND HOW TO DEAL WITH THEM
just more people wandering the woods these days, but a sudden-but-serious squall is rated as the number-one danger. Staying off the water during a storm is an obviously smart choice. When at camp, however, it’s important to note that broken trees and flying debris cause the most injuries. Your best bet in severe weather is to stay out in the open, huddled down in a depression or hollow. Taking refuge inside your flimsy nylon tent, surrounded by trees, isn’t a good option.
LIGHTNING STRIKESLightning strikes are some of the most com-mon, and possibly deadly, mishaps we can be exposed to. In many cases, victims are struck while standing on a lakeshore, watching the storm. The majority, however, are hit by a cor-responding ground charge while lying asleep in their tent.
Weathering-out an electrical storm at the campsite is far better than being on the water. Some kayakers and canoeists claim that you can paddle safely during a lightning storm
I
winds and in shallow water, will break when its height reaches one-seventh of its length (it can no longer support itself). A windswept wave of less than half-a-metre in height can easily swamp a canoe or kayak. Hypothermia will quickly kick in, especially if you’re paddling in the spring or fall. Once capsized, you have ap-proximately 30 minutes before the “big chill” sets in, if you’re wearing a PFD. If you’re not, you have less than 10 minutes.
Hit an approaching wave bow first. Allow it to hit you sideways and you have a good chance of flipping. If the wave hits from be-hind, you’ll take on too much water. Also, perform a low-brace at the bow and stern when the wave hits. It’s like having three boats side-by-side.
BEARS
Most novice campers are more paranoid about bears than anything else. Actually, a bear attack is one of the least likely things to happen to you. However, bears can cause some concern. It’s important to note that bears are very similar to humans — they are unpredictable. Each occurrence is different and your reaction should depend on the par-ticular circumstance. First, consider how the encounter came about.
If a curious bear wanders into camp, then try a mild aggression technique. Or, if the bear knowingly approaches you, then defi-nitely be combative. Running only triggers a predatory response (and you’ll never outrun a bear). Climbing a tree is possible, but black bears and young grizzlies are good tree climb-ers. Showing aggression is a better option. However, if you happen upon a bear while on the trail, then it’s far better to calmly back off and give the animal its space. Worse yet, if you surprise a mother black bear with cubs, never show aggression or she’ll fight back — like-wise if a grizzly is in full-fledged attack mode. You’re best to take a defensive position. Lie face-down with your hands wrapped around your neck to protect your vital organs and spread your legs (somewhat) apart to help anchor yourself, in case the bear attempts to flip you over. In general, arming yourself with bear spray or bear bangers is a good idea — but use them only as a last resort, if the bear is attacking.
FOREST FIRES
You can’t outrun a forest fire — spotting one in the distance doesn’t mean you’re safe. First thing: stay calm (relatively, anyway). It will help when formulating an escape plan. If you’re in a forested mountainous area, head
downhill — fires travel four- to five-times more quickly uphill. Avoid narrow valleys, steep slopes or canyons. These areas act as natural chimneys for fire and smoke; if the flames don’t get you, the smoke will. Stay in open areas — fields when hiking or the mid-dle of open lakes if paddling.
If you are trapped, try to get to an open area and ditch any flammable materials (in-cluding the camp stove and fuel container in your pack). Remove all synthetic clothing —
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as long as you keep close to the shoreline. A protective “umbrella” is formed, at about a 45-degree angle between the paddler and the treetops. This is just a theory, however, and I think I’d rather take my chances on-shore. Just make sure you pitch your shelter far away from any mound of high rock or tall tree. Also, the deeper you go into the woods, the greater the chance of lightning hitting another nearby object. Keep as low as pos-sible — but don’t lie flat out. Sit on top of a backpack or, if you happen to be in your tent when an electrical storm hits, squat on top of your sleeping pad with both feet close together. This reduces conductivity — you want something between you and the ground to dissipate the surge of energy.
WAVES & SWELLSA wave is far more dangerous than a swell. The difference is that swells, generally formed far from your location, don’t break very often and your vessel can usually ride along with them. A wave, especially when produced by sudden high
B Y K E V I N C A L L A N / /
T h e H a p p y C a m p e rit could melt to your skin and cause severe burns. Cotton or wool is much better. Do not wet your clothing or skin — the intense heat could create steam and scald you. (Cover bare skin with sand if possible.) Lie face down on the ground and filter out the smoke by plac-ing a dry bandana or cotton shirt over your mouth (steam from wet clothing could burn your lungs). Remember, if you’ve left a de-tailed trip plan or packed a personal locator beacon, help will soon arrive. Danger, Danger!
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Join "The Happy Camper" on a canoe trip in the Florida everglades — find out more at
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diSPlaY adSDisplay ads in the classifieds are more economical and have set sizes. They can include colour borders, background colours, photo backgrounds, superimposed text, logos, inserted photos, etc. See below for pricing and sizes.
PROdUCtiON iNfO
Bleed Full page only 0.125”
Production costs Production costs of $75/hour apply to ads that our staff must create or change. The average cost of classified ad production is $25 to $35.
File formats Press optimized PDF
eFFective JaNuary 2017
$ grOss rates
display ad
example
2 column x3" Horizontal
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ONliNe RateS & dimeNSiONS |
exPlORe-mag.COm When it comes to outdoor adventure, explore-mag.com delivers the destinations and gear to enjoy Canada’s very best outdoor experiences. Explore readers and web visitors know that our award-winning content is the starting point for inspiration and action. Our online presence continues to organically grow–be a part of our authentic community.
exPlORetheUSa.COm Now reach readers interested in outdoor adventure in the USA. Launched in April 2014, ExploreTheUSA.com is growing at record pace. Promoted to My Passion Media’s 12 million global readership, this extension of Explore will soon be our largest online publication.
featUReS & highlightS • Adventure • Travel • Gear • Fitness & Nutrition • Skills • Camping • News, Photos & Contests • Social media updates • Direct link to digital magazine • E-Newsletter
Other: Section sponsorship: $28 (cpm) Homepage takeover: $1,00 (cpd) Social Media Mentions: $100 per mentionCreate a campaign unique to your business. Custom campaigns and content alignment packages are available. Speak to your rep today!
970 x 250970 x 90728 x 90468 x 60320 x 50
300 x 250
970 x 250970 x 90728 x 90468 x 60320 x 50
300 x 250
970 x 250970 x 90728 x 90468 x 60320 x 50
300 x 250
300 x 250RateS & dimeNtiONS Standard Website Units: Leaderboard (728x90) $20 (cpm) Big Box (300x250) $20 (cpm) Small Banner (468x60) $20 (cpm) Homepage Wallpaper (160x600) $25 (cpm)
Contests: Based on a six-week promotion includes: contest creation, one contest ad, contest page write-up, list of entry names and social media mentions for duration of contest: $2500. ROS promotion: $20 (cpm)
iNdex page
300 x 250
article page
51,000 Unique Visitors Per Month
147,000 Page Views Per Month
quick Facts
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CONSUmeR bUNdleS
6 Canadian Traveller Spring 2015
EDITORVickie Sam Paget
ASSISTANT EDITORSam Burkhart
ART DIRECTORArran Yates
GRAPHIC DESIGNIva Zima
Nicole FrankePRE PRESS
Gordon Fidler
PUBLISHER / PRESIDENTBrad Liski
ASSOCIATE PUBLISHERJennifer Prendergast EDITORIAL DIRECTOR
Dale Miller
DIRECTOR OF ONLINE Kevin Hinton
ONLINE EDITOR-IN-CHIEFRyan McKenzie
ADVERTISING1-888-924-7524
ACCOUNT MANAGERJoanne Tichborne
REGIONAL REPRESENTATIVE MEXICOMiguel Valdés
PUBLISHING SPECIALIST AZ, CA, HIBoyd Liski
DIRECTOR- GROUP OF MAGAZINESMark Yelic
PROMOTIONS MANAGERDesiree Miller
DIRECTOR OF CONSUMER MARKETINGCraig Sweetman
SOCIAL MEDIA MARKETINGAmy Lizee
ACCOUNTINGAnthea Williams
CIRCULATIONDiana Cippiciani
SUBSCRIPTION HOTLINE604-428-1597
TravellerCANADIAN
CANADIANTRAVELLER.COM
Vickie Sam Paget [email protected]
FROM THE EDITOR
Western Canada:802-1166 Alberni StreetVancouver, BCCanada V6E 3Z3Tel: (604) 428-0259 Fax: (604) 620-0245
Eastern Canada:18 Lower Jarvis StreetSuite 20002Toronto, ON Canada M5E 0B1Tel: (416) 907-7524Fax: (866) 250-6839
Printed in CanadaCanadian Publications Mail Product Sales Agreement No. 42720012.Postage paid at Vancouver, BC. Return undeliverable Canadian addresses to Circulation Dept., 802-1166 Alberni Street, Vancouver, BC, Canada V6E 3Z3. Contents © copyright 2015 by My Passion Media Inc. All Rights Reserved. Editorial submissions can be sent via e-mail to [email protected]. Publisher assumes no responsibility for lost material.
Bordering on the RidiculousIt was the long, hot summer of 2004 and we were like Thelma and Louise—only without the super-tight jeans and cavalcade of cops.
We were driving from northern Austria, down through the Alps to northern Italy and then over to Slovenia. Life was pretty sweet: the freedom of the open road and the sublime snow-kissed Alps opening up before us while we sang and danced in our seats to the sounds floating up from the car stereo.
We pulled into Salzburg without a care in the world. A short pit stop was called for to take a glimpse at Mozart’s birthplace, do a quick Sound of Music-style twirl while squawking about the ‘hills being alive’—we hadn’t lost our minds, this is actually where they filmed the Sound of Music—and to grab a quick bite of lunch.
That day we dined al fresco in the blazing sunshine, just down the street from where Wolfgang was born. A bored moustachioed waiter shuffled up to me in his tight black waistcoat and asked me if I’d like a beer. Why on Earth not? I wasn’t driving: I was Head Navigator, Co-Pilot Extraordinaire. Yes, thank you, I’ll have a beer.
“A beeg von or a small von?” a muffled voice came from behind the enormous moustache.
“A beeg von, bitte,” I smiled. And I could swear that I saw his eyes dance for a split-second as he let a little self-satisfied smirk—yes, a smirk—escape from behind his elaborate facial topiary.
I shrugged my shoulders and happily continued my conversation about where we were going to find a hitchhiker like Brad Pitt.
Suddenly an astonished expression befell my friend’s face. “Wow Vick,” was all my friend could utter as she motioned to something shuffling behind me. And that something was shuffling under the strain of the most enormous beer I have ever seen in my life. I swear he could barely lift it.
It was bordering on the ridiculous.With one dramatic, self-satisfied
swoop of his arm he placed my beeg von before me. In the blazing heat of that alpine day, it was a sight to behold: glistening and golden; frosty and with rivers of sparkling condensation running down its luscious sides.
Now, I like to think that I am, if anything, willing to give most things a try. I take a certain amount of pride
in always being willing to immerse myself in local cultures and traditions when I’m travelling. After all, when in Rome… I mean, um, when in Salzburg.
So I gave my beeg von a run for its money. I showed it—and my smug waiter—who was boss, before I staggered back to the car to display my top-class navigational skills on our trip south towards the Italian border.
Using only one eye to focus and with my finger glued to the map before me, I attempted to maintain some semblance of authority. But before long, the map was doing manic 360-degree spins as I tried to work out what country I was in.
“You don’t know where we are,” accused Louise.
“Yes I do,” I announced defensively. I didn’t, but there was no way I was letting her know that.
Like the good friend that she is, she tried to ignore the wild spinning of the map for as long as she could. She tried her very, very best to have faith in my squinty-eyed, mumbling judgement, but 40 minutes later she had to pull over and ask for the map.
“Give it here,” she demanded.I sheepishly handed her the map.“Vickie, we’re half way to Munich,”
she spat out. “We’re in Germany.” And then she burst out laughing.“What?” I said. “We’ve come to
Germany by accident?”Indeed we had. And all thanks to the
beeg von.From what I can remember of my
one-hour-twenty-minute unintentional foray into Germany, it was beautiful. Bavaria is stunning. And I hear the beer is pretty good two.
That’s the thing about some borders though—especially in Europe—you can never be 100 percent sure of their whereabouts. But no matter where you are, crossing them is always, always an undeniable thrill. Whether you do it on purpose or not…
KARI
HEE
SE/C
HEL
SEY
DIX
ON
(LU
XPO
RTRA
ITS.
CA)
PURCHaSeD MY PaSSION MeDIa BUNDLeS:
Contest 1,000 entries per month
Full Page Print adPrint readership: 25,000
Online ads & Shout-out Content 594,000 impressions
eNewsletters ad 53,000 opens
tRaffiC bUildeR examPle
Influencer Content 412,000 reach
Social Media Posts 48,000 shares
Highlight article3.1 million reach
tOtal CamPaigN ReaCh:
5,115,811and still growing
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CONSUmeR OPt-iN CONteNt A weekly adrenaline rush with Explore’s Live the Adventure newsletter. Every week our e-news delivers inspiring and useful tips that get our readers’ hearts pumping and minds exploring in Canada and beyond.
Featuring: The Happy Camper, Hot Gear, Adventure Travel, Fitness Tips, Amazing Photos and so much more.
Rates & sizes Big box (300X250) $250/week Video (YouTube or Vimeo link) $800/week Content/Image (provided by client) $1,000/week Content/Video (provided by client) $1,300/week
For geo-targeting add 20%
e NeWSletteR SPeCS aNd RateS |
eleCtRONiC ReQUiRemeNtS
graphics Image (jpg, gif or png)
File size Less than or equal to 40KB
300 x 250300 x 250
NeWs-letter
example
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iNtegRated bUNdleS gUaRaNteed
ReSUltS*100%
our most popular bundles for 2017All bundles are customisable and flexible to suit your advertising needs. Other bundles available on request.
BUNDLe DeSCRIPTION aD FeaTURe ONLINe CONTeNT NeTWORk aDS
HOT DeaLS
eNeWS-LeTTeRS CONTeST SOCIaL
PUSH PRICe
SOCial bUtteRflY
Integrated campaign to build so-cial media exposure and reader
confidence. This campaign bundle is designed to increase your social presence and begin
the conversation. Strong support through call-to-action online and print placements round off this
campaign.
Half Page in any Consumer
Publication
- 4 Pieces of Online Content
Plus 1 Premium Pillar Online Article
500,000 - - 1 4 $23,874
tRaffiC bUildeR
Integrated campaign to drive traffic to your website through this strategic bundle. This cam-paign is designed to leverage
online articles with strategic call -to-action online and display ad
placements.
Full Page in Explore
Full Page in Canadian Traveller
- 4 Pieces of Content
Or 1 Pillar + 1 Piece of Content
1,000,000 6 12 1 - $24,150
edUCatiONal exPeRieNCe
Integrated campaign that does a deep dive into the special value proposition. This campaign is
focused on storytelling and print, with a healthy balance of online
to pull it together.
Full Page in Explore
Full Page in Canadian Traveller
Half Page in CT
1 Print Feature
3 Pieces of Highlight Online Content
Or 1 Feature Online Content
750,000 10 4 1 - $27,580
miNi bUNdle Templated bundles for smaller partners or those wishing to try
integration.
Five 1/3 page ads in any
consumer publication
- 1 Shout-out
1 Highlight
100,000 6 2 - - $9,875
PRINT ONLINe
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PROdUCtiON SChedUle 2017
PUBliCATioN TiTlE PUBliCATioN dATE BookiNg dEAdliNE ARTwoRk dEAdliNE
Explore Magazine- Spring February 28/ 2017 January 22/17 January 29/17
Explore Magazine- Summer May 30/ 2017 April 22/17 April 30/17
Explore Magazine- Fall August 31/ 2017 July 22/17 July 30/17
Explore Magazine- Winter November 30/ 2017 October 20/17 October 30/17
oNliNE PUBliCATioN dATE BookiNg dEAdliNE ARTwoRk dEAdliNE
online Ads Client’s choice 2 weeks prior to flight 1 week prior to flight
eNewsletter Wednesdays 1 week prior to flight 1 week prior to flight
Content Articles (Consumer) Client’s choice 4-5 weeks Editorial will contact client for direction
Contesting Client’s choice 4-6 weeks prior to promotion 3-4 weeks prior to initial promotion
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our proVen performanCe
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globalstar: 2060% mediA VAlue roi
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gUaRaNteed
ReSUltS*100%
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the team
CONtaCt US
BRaD LISkIGroup publisher1-888-924-7524
BL
JaMeS MOHRWestern Regional Director, North
America1-604-619-8281
JM
JOaNNe TICHBORNeAccount Manager1-888-924-7524
JT
JeNNIFeR PReNDeRgaSTAssociate Group publisher
JP
COmmUNitY iNVOlVemeNt We are Active Supporters of:
ReCeNt aWaRdS:Explore has received 190+ Magazine
Award Nominations since 1981.
