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2017 Media KitSupermarket News is the food-retail industry’s leading resource for news, insights and information

food-restaurant.penton.com

Supermarket News is the leading media brand in the food-retail industry. No other brand reaches more senior-level decision makers across as many platforms. We cover the entire food-retail industry — from retailers to wholesalers, large chains to independent grocers.

Connecting your brand to influential decision-makers in the food-retail industry

The most extensive and in-depth

110,000+magazine readers

330,000+eNews subscriptions

160,000+website unique visitors

34,000+social following

Our audience helps you reach the most buyers in the $1.1T food-retail industry — with more points of contact than any other food-retail media brand

640,000+ points of contact!


INFORMWe provide deep knowledge, data and insights with editorial integrity to professionals in the food-retail industry

CONNECTWe reach and engage users on every media

platform including print, digital, events and custom marketing programs

We do more than just provide you with a target audience. We offer a suite of media products that can be optimized to help your message meet specific marketing goals — from lead generation to product and technology announcements to broad-market brand building.

PRINTMagazinesSupplementsClassifiedsInserts

DIGITALWebsites

eNewsletterseBlasts

Audience ExtensionNative Content

EVENTCustom Events Webinars

CUSTOMResearch

Lead GenerationWhite Papers

Content

TRADITIONAL GROCERY

(Supermarket, Fresh Format, Limited Assortment, Super Warehouse, Small Grocery)

NON-TRADITIONAL GROCERY

(Wholesale Club, Supercenter, Dollar Store, Drugstore, E-Commerce, Mass/Military)

CONVENIENCE STORE

We deliver creative, multi-platform programs that drive a measurable return on investment.

Integrated opportunities to help yougrow your food-retail business

FOR MARKETERS• High impact ad units

• Improved viewability• Prominent native placements

• New rich media and mobile opportunities

• Ads more ingrained with editorial content

FOR USERS• Consumable content from quick-reads to long

format

• Optimal viewing on all devices

• Fast load times

• Infinitescrolling from one article to another

We’ve rebuilt our website from the ground up with a better user experience and new ad units to reach your prospects/customers. Betteruserexperience=moretraffic=morebusinessforyou.

Introducing our new website, a moreimpactful and engaging digital experience


At a Glance

EDITORIAL ENVIRONMENTSupermarket News (SN)isthebrandfood-retailprofessionalscountonforthecompetitiveintelligence,news,andinformationtomakesmartbusinessdecisions. In addition to being the news and trends leader, providing next-level data and information is a pillar of SN’s content positioning. With exclusive rankings (Top 75 Retailers, Top 10 Online Retailers), as well as primary research reports (Whole Health, Center Store, Fresh Foods), SN is the most trusted destination for accurate and actionable information.

ENGAGEMENT LEADERSN provides content and resulting engagement no one else in the industry can claim. It is content as well that drives paid subscriptions in both the magazine and digital platform, another strong engagement indicator and unique trait of this SN audience. Additionally, SN has tallied more than 100,000 registrants to SupermarketNews.com, ensuring a quality audience is receiving your messaging.

AUDIENCE/CIRCULATION/READERSHIPAs SN continues to evolve, it boasts themosttraffickedwebsite and largest total audience in the industry, delivering decision makers who can take your business to the next level. Via the print magazine (Over 28,000 subscriptions) and the largest digital audience (including 160,000+ unique visitors and 550,000+ pageviews per month), SN is the most dominant in food-retail. In addition, SN sends out more than 1.3 million eNewsletters each month and has the most followers and social engagement of any food-retail brand.

ADVERTISINGIntegrated programs that deliver results. Supermarket News offersthelargestaudienceinfood-retail.The expansiveness of the audience not only provides widespread scale, but also a critical mass for more targeted promotions based on demographics or topical interests. SN also delivers the most ways to reach this audience, whether it be through the magazine,website,eNewsletters,mobileorliveevents. From tactical lead generation and product announcements to broad, strategic brand building and thought leadership, more advertisers turn to SN to help deliver their marketing message.

THE NEW CONSUMERSupermarket News has always tapped into the latesttrends and happenings in the food-retail industry – with expandedcoverageofthenextgenerationofgroceryshoppers.

SN dives deep into the changing consumer: Whoare they? What do they want from a grocery supplier? How do they want to get it? How can you be ready to meet their needs? With a sharpened focus on the consumer across all platforms, SN provides retailers and suppliers the information they need to grow future business.

The New Consumer program is also the stage for celebrating two Supermarket News awards, the Retail Achievement Awards and Culinary Achievement Awards.

SN is also an expert at executing custom events. We can leverage our extensive audience to create both large and intimate events in a live or virtual format.


Understanding the Market

Source: Willard Bishop

FOOD RETAIL INDUSTRY SALES(in trillions)

2012 2013 2014

$1.11$1.13

$1.18

2019*projected

$1.31*

THE MARKETThe wide world of food-retail is one that exceeds $1 trillion in sales. Food and beverage sales exceed $600B a year, making it the largest retail category by a wide margin. This market is flush with opportunity, with stores carrying anywhere from 15,000-60,000 product SKUs.

Right now, the industry currently going through a renaissance. Traditional grocers are being challenged by smaller, fresh formats featuring natural and organic products. And the emergence of online retail is disrupting the way business has been done for decades.

Research shows that decisionsaremadeacrossalllevelofanorganization including Operations, Marketing, Purchasing, R&D and of course the Owner/President/C-level. SN is the only brand that can help you reach all levels of an organization to make sure your products/services are top of mind when decisions are made.

HOW SUPERMARKET NEWS CAN HELP YOU CAPITALIZE ON THE MARKETPenetrating food-retail requires three things: product differentiation, a story/promotion and the access to the right retail decision makers to sell them and keep them sold. SN is theleaderinmakingthisconnection.Not only does SN have the largest audience in the food-retail industry, but we are also expertsinbuildingandnurturingthestoryofmarketerstoshow how valuable their products can be.

TOTAL AUDIENCE PROFILE TRAFFIC + ENGAGEMENT

Food-retail is big business, estimated at over $1 trillion in sales across all segments. Supermarket News boasts the most trafficked website and largest total audience in the industry, delivering decision makers and influencers who can take your business to the next level.

28,545subscribers(audited)1

MAGAZINE

COMPANY TYPES5

ENEWSLETTERS

1M+eNews delivered(monthly avg)2

SOCIAL

34,800+social following3

WEBSITE

113,000+total registrants4

558,821monthly pageviews(monthly avg)4

201,913monthly uniques(monthly avg)4

retailers82% manufacturers3%

wholesalers8% others7%

1 AAM Consolidated Media Report (Dec 2016), 2 Eloqua (Jan-Mar 2017),3 Publisher’s Data (Mar 2017), 4 Adobe Analytics (Jul-Dec 2016), 5 Signet AdStudy (Jul 2016)

82% involved in purchasing products, services and/or supplies (approving, recommending, influencing, selecting, etc.)

INFLUENTIAL DECISION-MAKERS5

640,000+ points of contact


Audience

The brand food-retail professionals count on for the competitive intelligence, news, and information to make smart business decisions

Topics are subject to change or cancellation • Updated 8-15-17

2017 Editorial Calendar

food-restaurant.penton.com Latest audit statement is available here: http://bit.ly/snauditstatement

FRESH MARKET

FEATURED THEMEDELI / PREPARED FOODS

MEAT / SEAFOOD BAKERY PRODUCE

CENTER STORE

SPECIALAD SECTION*

BONUS DISTRIBUTION

JANClose: 12/5Materials: 12/12

Top 75 Retailers & Wholesalers: Resource guide to the largest retailers and a look at year-over-year sales and operational changes.

LunchPromotion / Deals

Value-Added Meats

Self-Serve vs. Full-Serve

KidsProduce

Spices / Seasonings

Snacks FMI Midwinter

FEBClose: 1/5Materials: 1/10

10 Innovative Independents: A dive into 10 independent retailers that showcase creativity as a hallmark.

Grab & Go Poultry Better-For-You Products

Value-Added Produce

Beer Equipment NGA Show,Meat Conference

MARClose: 2/6Materials: 2/10

Whole Health Survey: Exclusive SN research revealing the trends driving the continued growth of natural and organic foods and health and wellness marketing.

Snacks Seafood Trends

Breakfast Baked Goods

Ethical Sourcing

Allergen-Free Foods

New Natural Expo West, Seafood Expo

APRClose: 3/6Materials: 3/10

Consumer Trends: What’s driving the purchasing and dining decisions of consumers and how do food retailers compete in the expanding consumer dining environment?

Deli Meat Power of Meat Deep Dive

Occasion Cakes

Local Produce

Frozen Food

Sustainability

MAYClose: 4/5Materials: 4/10

Fresh Foods Trends and Forecast:SN proprietary research examines how members of the industry view the perimeter categoriesin terms of sales performance, trends and consumer preferences.

Pet Deli Trends IDDBA

JUNClose: 5/5Materials: 5/10

Fastest Growing Retailers: SN profiles retailers’ success stories with large store growth during the past year.

Cheese Beef Pastries Floral Coffee /Tea

New Natural United Fresh

JULClose: 6/5Materials: 6/12

The Digital Top 10: As e-commerce grows, online retailers are taking a larger piece of the consumers’ dollar. SN profiles 10 retailers setting the standard for online purchases. AD STUDY

IDDBA Show & Sell Center

ValueCuts

Food Safety / Allergens

Organic Produce

Breakfast Foods

Gourmet

AUGClose: 7/5Materials: 7/10

SN Category Review: A research-based dive into the product categories that are driving sales in center store and fresh market. Foodserviceat Retail

SEPClose: 8/7Materials: 8/10

Retailer of the Year: Profile of the retailer who made the biggest move in 2017.

In-Store Dining Turkey Bread Multicultural Produce

Healthy Snacks

New Natural Expo East

OCTClose: 9/5Materials: 9/11

Center Store State of the Industry: SN proprietary research into the trends and opportunities for center store.

Deli Bars Seafood Cookies Packaging Innovation

Wine Produce PMA Fresh Summit

NOVClose: 10/5Materials: 10/10

Financial Trends and 2018 Forecast: For the 22nd year, SN host a powerhouse panel of analysts to determine the financial state of the industry and what’s coming up in 2018.

Sandwiches Pork BakerProfile

Tropical Fruit Private Label

Food Safety PLMA

DECClose: 11/6Materials: 11/10

SN Disruptors: The people, trends and technology that had the biggest influence this year.

2018 Forecast & Trends New Natural

[ IN EVERY ISSUE ] Consumer Trends | Segment Coverage: Fresh Format, Wholesale Club, Supercenter, Dollar Store, Limited-Assortment Store, Traditional Supermarket, Mass Merchandiser, Convenience Store*The special ad sections allow marketers to tell their story in a section dedicated to specific topics. Topics are subject to change. Ad sections have different ad close and materials due dates. Please contact us for details.

CIRCULATION

111,326total circulationwith pass-along**

SPECIAL UNITS COST

Supplied Insert (2-page) $ 9,650 (Full Page) • $ 8,695 (Jr. Page)



Business Reply Card $ 5,380 (includes bind-in charge of $1,200 net)

* AAM Consolidated Media Report (Dec 2016)** Signet AdStudy (Jul 2016)

MECHANICAL CHARGESPress Stop: $ 925 (net)

CROSS-PUBLICATION / TARGETING OPPORTUNITIESFrequency can be combined among Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News.

For questions regarding regional splits, demographic splits and combination programs, please contact us.

AUDIT STATEMENTThe latest audit statement is available here: http://bit.ly/snauditstatement

NOTE: Rates are gross unless noted


Magazine Advertising

SUPERMARKET NEWS MAGAZINE

28,545subscribers*

SN is the only food-retail publication with paid circulation – reaching executives and decision makers across the industry. Plan your next advertising campaign along with our publication so you can strategically get in front of the right reader.

PREMIUM POSITIONS COST

Full Page Cover Tip (2-sided) $ 27,500

1/2 Page Cover Tip (2-sided) $ 16,000

Cover II (Inside Front) $ 10,580

Cover III (Inside Back) $ 10,120

Cover IV (Back) $ 11,040

Pages 3, 5, 7, 9 $ 10,580

RUN-OF-PRINT 1x 6x 12x

Full Page $ 9,200 $ 7,820 $ 7,360

Junior Page $ 7,350 $ 6,250 $ 5,880

1/2 Page (Horizontal) $ 5,800 $ 4,930 $ 4,640

1/3 Page (Vertical) $ 4,700 $ 4,000 $ 3,760

1/4 Page (Square) $ 3,200 $ 2,720 $ 2,560

Strip Ad $ 2,900 --- ---

Full Page Spread $ 15,000 --- ---

1/2 Page Spread $ 9,500 --- ---

Upload Files To:penton.sendmyad.com

Production Contact:Kathy Daniels - Production Manager913-967-1828 | [email protected]: 913-514-3686 | 9800 Metcalf Ave, Overland Park, KS 66212

Send Insertion Orders To:[email protected]: 913-514-7000

AD SIZES NON-BLEED BLEED (see sidebar)

Full Page Spread 19.5" (w) x 11.5" (d) 20" (w) x 12" (d)*

1/2 Page Spread 19.5" (w) x 5.75" (d) 20" (w) x 6.25" (d)*

Full Page 9.5" (w) x 11.5" (d) 10" (w) x 12" (d)*

Junior Page 7" (w) x 8.625" (d)

1/2 Page (Horizontal) 9" (w) x 5.75" (d) 10" (w) x 6.25" (d)*

1/3 Page (Vertical) 3.25" (w) x 11" (d)

1/4 Page (Square) 5.125" (w) x 5" (d)

Strip Ad 9" (w) x 2.625" (d) 10" (w) x 3" (d)*

Full Page Cover Tip Contact us for more info

1/2 Page Cover Tip Contact us for more info

TRIM SIZE: 10" (w) x 12" (d)

For bleed ads, please add bleed of 0.125" beyond the listed dimensions.

This will set up invisible bleed and trim page boxes that SendMyAd will use to check the ad size, as SendMyAd is based off of the trim size of an ad.

www.penton.com/sma/pgtrim.pdf

PRINTING PROCESS &BINDING METHOD

• Web Offset, Saddle Stitch• Business reply cards & inserts jog to head• Inserts tip to front of signature

COLOR PROOFSWOP approved color proof

ADVERTISING MATERIALSOnly one solid color should be used in one area. Total density of all four colors should not exceed 300% in any area of the separation. Exaggerated contrast should be used for greater fidelity and impact. Allow for 5-7% gain, which occurs in web offset printing.

Contact us for submission guidelines.

NOTES• Keep live matter 0.25” from trim• Keep crop marks out of bleed area• Face, foot, head trim: 0.125”

Magazine Specs

SUPERMARKET NEWS MAGAZINE

* BLEED ADS

Full PageJunior Page

Full Page Spread1/2 Page Spread

1/2 Page (Horizontal)

1/3 Page (Vertical)1/4 Page (Square)

Full Cover TipStrip Ad 1/2 Cover Tip

COLUMN SIZES

1 column 2.125" / 13 picas

2 columns 4.50" / 27 picas



1/6 Page(2 columns x 3")

1/3 Page(2 columns x 6.5")

1/8 Page(2 columns x 2.5")

1/4 Page Vertical(2 columns x 5")

1/2 Page Horizontal(4 columns x 5")

1/2 Page Vertical(2 columns x 10")

AD FORMATS

2.125"

4.50"

6.75"

9.25"

NOTE: Minimum ad size is 1 column x 1"

Magazine Classifieds

SN CLASSIFIEDS

CIRCULATION

111,326total circulationwith pass-along**

28,545subscribers*

SN offers classified advertising opportunities for recruitment, products, services, property listings.

1x 3x 6x 12x

1/8 Page (5") $ 810 $ 726 $ 648 $ 540

1/6 Page (6") $ 1,080 $ 968 $ 864 $ 720

1/4 Page (10") $ 1,620 $ 1,452 $ 1,296 $ 1,080

1/3 Page (13") $ 2,160 $ 1,936 $ 1,728 $ 1,440

1/2 Page (20") $ 3,240 $ 2,904 $ 2,292 $ 2,160

* AAM Consolidated Media Report (Dec 2016)** Signet AdStudy (Jul 2016)

Classifieds Contact:Leslie Wolowitz212-204-4399 | [email protected]

DISPLAY COST

728x90 Ad $ 90 / CPM†

300x250 Left Ad $ 90 / CPM†

300x250 Right Ad $ 85 / CPM†

300x600 Right Ad $ 100 / CPM†

Welcome/Introstitial Ad $ 9,760 / week

Audience Extension Contact Us† Minimum 25,000 impressions per month

NOTE: Additional $10/CPM for rich media ad units

HIGH IMPACT COST

Homepage Takeover w/ Homepage Webskin $ 4,410 / week

Webskin (excludes homepage) Contact Us

NEW! Canopy Ad Contact Us

NEW! Pushdown Ad Contact Us

NEW! Filmstrip/Sidekick/Jumbotron Ad Contact Us

NEW! Interscroller Expandable Ad Contact Us

NEW! Floor Ad Contact Us

* Adobe Analytics (Jul-Dec 2016)food-restaurant.penton.com


Website Advertising

SUPERMARKETNEWS.COM

WEB STATS

164,197monthly uniques (monthly avg)*

558,821monthly pageviews (monthly avg)*

2.16pages per visit (monthly avg)*

5:40time on site (monthly avg)*

SupermarketNews.com is the platform food-retail professionals utilize to keep up with the latest news, insights, and operational ideas to improve their business. Website advertising is a great way to provide solutions, make recommendations or expand on brand awareness.

CONTENT COST

White Paper $ 8,500 / month

Webinar Contact Us

Native Advertising / Content Channel Contact Us

VIDEO COST

Interactive Video Ad Contact Us

Video Pre-Roll Ad Contact Us

NEW! In-Article Video Ad Contact Us

Food-retail professionals turn to Supermarket News’ eNewsletters for essential industry content — a combination of news, analysis, ideas and more. eNewsletter advertising are unique and effective since they match buyers and sellers around compelling content. There are multiple eNewsletter options with enormous reach and potential for you and your marketing dollars.



eNewsletter Advertising

SN DAILY

* Eloqua (Jan-Mar 2017)

The flagship eNewsletter from the editors at Supermarket News — a daily must-read for the food-retail community.

44,000+

weekdaysdelivered* (avg)

frequency

1-5x 6-20x 21x+

670x90 Modified Leaderboard $ 1,480 $ 1,390 $ 1,210

300x250 Rectangle (Top) $ 1,320 $ 1,240 $ 1,165

300x250 Rectangle (Mid) $ 890 $ 835 $ 785

In-Stream $ 1,180 $ 1,110 $ 1,045

Featured Product/Recipe/Classified $ 450 n/a n/a

SINGLE-SPONSORED

Ad Takeover: includes all of the above ad units $ 4,900

Broadcast extreme engaging content based on breaking news.

BREAKING NEWS ALERT

50,000+

1-2x monthdelivered* (avg)

frequency

Sponsorship includes:• 300x250 Rectangle $ 4,500 / month

Promote and relay the benefits of specific products.

PRODUCT WATCH

37,000+

monthlydelivered* (avg)

frequency

Top Tier (Positions #1 to #8) $ 1,050 / box

Second Tier (Positions #9 to #16) $ 795 / box

Two Box Combo $ 1,375

Custom Four Box Combo $ 2,640

Third Tier (Positions #17 to #24) $ 600 / box

Modified Leaderboard + Two Box Combo $ 4,320

Single-Sponsored Product Watch $ 8,500

Produce Segment Sponsorship $ 6,000 / month



Segment Sponsorships

Target your messaging with our Segments in Focus program. The combination of eNewsletter and digital ads reach readers with content tailored to their needs to drive maximum engagement.

SEGMENTS IN FOCUS

eNews delivered* (avg): 15,000+

Produce

* Eloqua (Jan-Mar 2017)

ENEWSLETTER ADS - MONTHLYAds (one 670x90, two 300x250, one in-stream, one featured product) on the specific product category segment report (for one deployment)

WEBSITE DISPLAY ADS - 1 MONTHAds (one 728x90, two 300x250, one 320x50 for mobile) tagged to the specific product category landing page and related content pages on supermarketnews.com (for duration of sponsorship)

Meat Segment Sponsorship $ 6,000 / month


Meat

Bakery Segment Sponsorship $ 6,000 / month


Bakery

Deli Segment Sponsorship $ 6,000 / month


Deli

Seafood Segment Sponsorship $ 6,000 / month


Seafood

Dairy Segment Sponsorship $ 6,000 / month


Dairy

Organic & Natural Segment Sponsorship $ 9,000 / month


Organic & Natural


Industry Event Opportunities

Supermarket News has your pre-, during-, and post-event promotion covered. Become the exclusive sponsor of one of our show packages and maximize your impact around these flagship industry events.

SHOW CHANNEL/ENEWS

MAGAZINEOne (1) full page magazine ad within the issue of Supermarket News distributed at the event*

SPONSORED ENEWSLETTER - 3X DEPLOYMENTAds (one 670x90, one 300x250) in three special report eNewsletters dedicated to the event

WEBSITE CHANNEL & ARTICLE PAGESLogo placement and ads (two 728x90, two 300x250) tagged to the specific show landing and article pages on supermarketnews.com

Contactusfordetails.

MAGAZINEOne (1) full page magazine ad within the issue of Supermarket News distributed at the event*

PRODUCT SHOWCASEOne (1) product showcase listing within the issue of Supermarket News tied to the event*

PRODUCT WATCH ENEWSLETTEROne (1) second-tier, two-box combo listing in the SN Product Watch eNewsletter*

Contactusfordetails.

Keep your products top of mind to the Supermarket News audience and to show attendees. The Show Ad Package gives you exposure before the show in both the SN magazine and a product feature via the SN Product Watch eNewsletter. There is also exposure at the show via bonus distribution of the magazine.

SHOW AD PACKAGE

Boost your presence and showcase your products at the biggest shows in the industry.

2017 EVENTS

FMIMidwinter

NGAShow

NAMI Meat Conference

Natural Products

Expo WestIDDBA

Natural Products Expo East

PMA Fresh Summit PLMA

Jan 28-31, 2017

Feb 12-15, 2017

Feb 19-21, 2017

Mar 8-12, 2017

Jun 4-6,2017

Sep 13-16, 2017

Oct 19-21, 2017

Nov2017

Targeting filters availble. Contact us for more information.


Custom eBlasts

CUSTOM E-MAIL CAMPAIGNS

E-mail remains one of the most effective methods for targeting and reaching potential customers with specific and detailed messaging. Leverage the power and scale of the Penton Food & Restaurant Group’s audience database, plus Penton’s network of 110+ media outlets, for your multi-channel marketing efforts to help you reach who you want, directly via e-mail.

Reach subscribers of Supermarket News, the brand food-retail professionals count on to make smart business decisions

Engaged Audience

Pinpoint your target audience based on a wide variety of business related datapoints and behaviorial characteristics

Micro-Targeting

Broaden your target audience by leveraging additional contacts from Penton’s vast portfolio of 16 million decision makers

Scale Across Brands

Track the success of your campaign with detailed reportingReal-Time Reporting

Leveraging our extensive database, reporting goes a step further to describe demographics of those that have interacted with your message

Customer Profiles

Automatically follow up your warmest leads with triggered messaging based on user engagement

Extended Promotion

via SUPERMARKET NEWS $ 385 / CPM (net)† Minimum spend of $1,000 required

NOTE: Additional charges apply for filter(s)



Native Advertising

NATIVE ADVERTISING PROGRAM (hosted on Penton website)

Build ongoing conversations between your brand and our audience by providing value through relevant content in-stream. With the proliferation in mobile usage and social sharing, native advertising integrates high-quality content into the audience’s user experience.

WEBSITE CONTENT STREAMPlacement on the website Recent News content stream

ENEWSLETTER CONTENT STREAM1x placement in SN Daily

SOCIAL CONTENT STREAM1x placement in social media

NATIVE CONTENT PAGE AD TAKEOVERAd takeover (one 728x90, two 300x250) on content page

WEBSITE CONTENT STREAMPlacement on the website Recent News content stream

ENEWSLETTER CONTENT STREAM1x placement in SN Daily

Contactusfordetails.Additional promotion of native content on the website Recent News content streams is available for an added cost.

NATIVE ADVERTISING PROGRAM (hosted on advertiser’s website)

Content is promoted via our website and eNewsletter.

Readers interested in your content click through and are redirected to your website for engagement.

ADVERTISER WEBSITEWEBSITE CONTENT STREAM

ENEWS CONTENT STREAM

Contactusfordetails.Additional promotion of native content on the website Recent News content streams is available for an added cost.

Content is promoted via our website, eNewsletter, social media and (for large programs) content channels.

Display ads surround the content page — keeping your brand “top of mind” next to the content.

Readers interested in your content click through and are redirected to your native content.

WEBSITE CONTENT STREAM

ENEWS CONTENT STREAM

SOCIAL CONTENT STREAM

WEBSITE

300 x 250

300 x 250

728 x 90

670 x 90

ENEWSLETTER

Content Box

300 x 250

728 x 90

WEBSITE

300 x 250

300 x 250

Logo

Content eNewsletterContent Channel


Content Channelw/ eNews Program

SPONSORED CHANNEL/ENEWS

With the abundance of information available and directed at professionals today, the aggregation and organization of topical content is becoming more vital in catching a share of their attention. It’s only reasonable that a wholesaler executive looking into new or expanded product selections, a retailer CTO looking into the latest checkout technoloyg, or a discount store CMO looking to adopt new marketing strategies all would welcome a dedicated home for content that fits their information needs.

That’s the idea behind the SNVOICE program. We can help you tailor a digital program on a particular segment, topic or field to create versatile landing destinations for your target audience — positioning you as a thought leader.

CUSTOM CHANNEL/ENEWS

WEBSITE CONTENT CHANNEL• Sponsorship of exising website topic• Ad takeover and advertiser logo on content channel

WEBSITE CONTENT PAGES• Ad takeover on primary article pages tagged to topic

SPONSORED ENEWSLETTER• Ad takeover and advertiser logo in eNewsletter• Content box in eNewsletter• eNewsletter sign-up on website registration form

NATIVE CONTENT DISTRIBUTIONAbility to include one native article in eNewsletter content stream and website channel content stream (must be provided by advertiser; custom content available for additional charge)

AD PROMOTIONHouse ads with advertiser logo to drive additional traffic (ad creation and frequency determined by Penton)

Contact us for details

WEBSITE CONTENT CHANNEL• Sponsorship of new custom topic• Ad takeover and advertiser logo on content channel

WEBSITE CONTENT PAGES• Ad takeover on primary article pages tagged to topic

SPONSORED ENEWSLETTER• Ad takeover and advertiser logo in eNewsletter• Content box in eNewsletter

NATIVE CONTENT DISTRIBUTIONAbility to include one native article in eNewsletter content stream and website channel content stream (must be provided by advertiser; custom content available for additional charge)

Contact us for details

New rich media opportunities

CANOPY ADA standard leaderboard that turns into a persistent presence at the top of the site as the user scrolls down. It offers a click-to-expand functionality that can include video, photo galleries, mapping, etc. Great for branding, content marketing & messaging.

JUMBOTRON ADA 300x600 ad unit that expands to page width (970x700) and delivers a large, visual canvas that is great for images, messaging and showcasing your brand’s multiple assets.

SIDEKICK ADGreat for content marketing,lead generation, education orproduct demonstrations. Begins as display ad unit that “kicks” out to the side of the browser when clicked.

PUSHDOWN ADA “push down” ad that allows for extended viewability of videos, photos, animations, etc. Great for storytelling in an attention-grabbing way.

IN-ARTICLE VIDEO ADVideo auto-expands in the body of an article when the area comes into view on the user’s screen. It’s a premium environment for 30-60 seconds.

WEBSITE

WEBSITE

WEBSITE

FLOOR ADA fixed, adhesion ad unit that remains at the bottom of the browser in the user’s view, even as they scroll the page. Expands to a larger canvas that can support social, video and custom content.

FILMSTRIP ADA large canvas with full rich media interactivity - allowing user to explore up to 5 segments of the creative.

INTERSCROLLER EXPANDABLE ADGreat for in-stream branding as the ad unit is viewable within editorial content flow. Begins as a 728x90 that expands to 970x700.

Rich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related capabilities.



Custom

Strategic Insights StudyCreate an actionable marketing plan out of audience-centered research to forecast evolving opportunities and design marketing programs that allow brands to impact the “white space” in the market.

Online Focus GroupsGain the insights of an in-person session in one consolidated screen with a sophisticated online platform that brings together participants who represent the target buyers and decision makers for feedback and reactions.

Custom ResearchGain valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans.

Direct MarketingTarget and engage audiences from Penton’s database of 20 million global B2B decision-makers with programs that range from list rental to lead generation, audience extension, targeted email campaigns, and more.

InfographicsAdd infographics to your content strategy to help build awareness around your brand, drive traffic to your website and encourage social sharing of your content.

White PapersEstablish subject matter expertise and thought leadership to drive high quality leads by providing solutions to industry problems and making recommendations for using emerging technologies or expand on research results.

Whether your objective is brand awareness, lead generation, content generation, or a combination of these proven tactics, count on the Penton Food & Restaurant Group to deliver the marketing program that you need most! We’ll leverage our deep food-retail industry knowledge, extensive reader communities and marketing expertise to drive results for you.

Rich Media & Native AdsHigh impact ad formats designed to drive engagement and awareness of an advertiser’s brand and messaging — using videos, photos, social media and animation to tell brand and product stories.

eNewslettersCreate highly engaging editorial content with your target customer/market in mind that educates and informs in a competitive-free environment and generates new business for your company

Content ChannelsAlign your products and services to position your company as a thought leader in the industry with an exclusive share of voice (competitor-free) environment surrounding a relevant topic foryour target audience.

Behavioral Web TargetingWeb Target is a sophisticated digital marketing solution that leverages content consumption and user behavior on the web to predict buying behavior in real-time.


Custom (cont.)

Lead LifecyclingLead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

Targeted Lead Engagement ProgramLeverage a 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase - helping to accelerate leads through the sales funnel.

Content Syndication Lead TouchLeverage a three-touch nurturing program that promotes lead quality more than lead quantity, keeping the conversation going by generating interest and engaging contacts.

In-Person EventsBring people together with an open and receptive environment for new product and service information, while giving attendees an opportunity to interact with your products and services in a memorable way.

Virtual EventsBring hundreds to thousands of attendees into an interactive environment that provides education, opportunities for networking and interaction with providers of valued products and services — all online.

WebinarsA cost-effective way to generate a large number of leads and align your company with industry experts to prospects actively looking for solutions and education.

Video BlogCover topic areas that are relevant to your product or service with video blogs that deliver brief, punchy content that engages your target audience.

eBooks & Digital MagazinesEstablish your brand as an industry authority with rich content in a magazine-style format. Added to our website or yours, they are a great way to bring in new traffic and generate leads.

Top 10 CardsBrief, “punchy” pieces designed to provide a series of tips or steps to help your customers solve a problem or guide them in a buying decision — reinforcing your credibility as a market expert.

Virtual Briefing CenterAn interactive virtual environment designed to provide a persistent online destination to showcase products and engage audiences.

Whether your objective is brand awareness, lead generation, content generation, or a combination of these proven tactics, count on the Penton Food & Restaurant Group to deliver the marketing program that you need most! We’ll leverage our deep food-retail industry knowledge, extensive reader communities and marketing expertise to drive results for you.


Contacts

LAURA VISCUSIVice President / Market Leader

JEFF CHRISTERSONSales Manager404-376-7400 // [email protected]

REBECCA ROBERTSSales Manager512-295-3050 // [email protected]

JERRY RYMONTDirector, Strategic Business DevelopmentAL, AR, FL, GA, IA, ID, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, ND, NE, NM, OH, OK, SC, SD, TN, TX, WI, WV, WY, ONTARIO216-931-9720 // [email protected]

LESLIE WOLOWITZSales ManagerOPERATORS, CLASSIFIEDS, REAL ESTATE212-204-4399 // [email protected]

SHERYLEN YOAKRegional Sales ManagerAK, AZ, CA, CO, HI, NV, OR, UT, WA, W. CANADA714-813-5526 // [email protected]

ADVERTISING/MEDIA SALES SALES/CLIENT SUPPORT MARKETING & COMMUNICATIONS

AUDIENCE DEVELOPMENT

JASON BOGOVICDirector, Marketing212-204-4386 // [email protected]

JESSE YEUNGMarketing Manager212-204-4345 // [email protected]

ANN TEICHMANMarketing Specialist212-204-4325 // [email protected]

DESIREE TORRESSr. Director, User Marketing813-627-6792 // [email protected]

ERICA NAMTALOVDirector, User Marketing212-204-4361 // [email protected]

AD OPERATIONS

ISABEL ERESEClient Support Manager424-465-6591 // [email protected]

JENNIFER FREUNDClient Support Manager732-270-2163 // [email protected]

LORRAINE MANNIXClient Support Manager212-204-4281 // [email protected]

LYDIA MAYERDigital Operations Manager312-840-8439 // [email protected]

JOHN PETROVICDigital Ad Operations Trafficker913-967-1753 // [email protected]

KATHY DANIELSPrint Production Manager913-967-1828 // [email protected]

KENT SCHOLLADirector, Sales

JANET MCLIVERTYAccount ExecutiveE. CANADA, INTERNATIONAL732-530-2995 // [email protected]

EVENTS

MONIQUE MONACO-LEVYGroup Show Director813-627-6988 // [email protected]

JESSE PARZIALEShow Manager813-789-3866 // [email protected]

MARIE P. SMITHSponsorship Coordinator813-294-8707 // [email protected]

RORY GORDONAccount ExecutiveSUPERMARKET203-253-1849 // [email protected]

JENIFER SINGERSales Manager224-806-1251 // [email protected]

LIST RENTALS

ALAN FESSLERAccount Manager, SmartReach970-203-2405 // [email protected]

ROBERT BAKERRegional Sales ManagerCT, DC, DE, MA, MD, ME, NH,NJ, NY, PA, RI, VA, VT732-429-2080 // [email protected]

DOMINIQUE CORREAAccount Manager212-204-4320 // [email protected]

Documents

2017 Media Kit - assets.penton.comassets.penton.com/marketing/food-restaurant/media... · Classifieds Inserts DIGITAL Websites ... Better user experience = more traffic = more business