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2017 MEDIA KIT
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OUR missionOur mission at Tallahassee Woman is to capture the spirit of Tallahassee women who are striving to live their lives to their fullest potential. Our goal is to inform, inspire and entertain women in the community and to encourage them to live well and love life.
of highlighting
the women
in and around
Tallahassee11
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the magazine women read cover to cover
OUR content
tallahassee woman • august/september 2014 1
COMPLIMENTARY AUGUST/SEPTEMBER 2014
Courtney AtkinsShining Bright
What Women Should Know
Life Is Sweet for the Next Generation
A Passion for Vintage StyleRetro Thrift Your Home
TWM Goes Retro! Having a Blast With the Past
Embrace Your Inner Bossy
DIY Drive-In Theatre
tallahassee woman • august/september 2016 1
COMPLIMENTARY AUGUST/SEPTEMBER 2016
Back to the Future–'80s Style
A Mixed-Tape of Everything 80s!
The Future’s So Bright! The Next Generation
Pour Some Sugar on MeThe Truth About Sugar
Love is (not) a BattlefieldTips on Co-Parenting
Girls Just Want to Have Fun! Haute Happenings
SHELLY BELLA Principal with a Purpose
SHE’S ELECTRIC!
IE
THE '80SI S S U E
tallahassee woman • Februar y/march 2014 1
COMPLIMENTARY February / March 2014
PILOTS WITH A PURPOSE
Faith Drewry & Lacey Smith
PASSIONFind Your
WOMEN MAKING HISTORY
Jerrie Mock’s Historic Flight
Write A Love LETTER
Host an OSCARS Party!
FEELING LUCKY? Fall in Love With These
Fabulous Finds [from local stores!]
GETFRESHDish Up an Appetizer Adventure PLUS
TALLAHASSEE WOMAN • oc tober/november 2015 1
COMPLIMENTARY OC TOBER/NOVEMBER 2015
BRAVE, BOLD, BEAUTIFUL
CHIARA SALDIVAR OF STREET ART TALLAHASSEE
BEST Fall Reads
WOMEN IN ARTS CULTURE
Courage Through Breast Cancer
Holiday Gifts With Artistic Flair
Thanksgiving DINNER
It’s Greek to MeBEST BITES GETS ROYAL
&
5
FALL FASHIONFOLKLORICA
tallahassee woman • June/July 2013 1
COMPLIMENTARY June | July 2013
KELLY PETTIT
and the Artist Within
HandbagsThrough the Decades
LOVE YOUR NEIGHBORS
ORGANIZE A PROGRESSIVE
DINNER
GREAT SUMMER READS
Say It Like You Mean It
Fun Finds at Local Stores
FRESH FROM THE FARM
Let’s Go Camping!
Dressing Cool on
Hot Daystallahassee woman • December 2014/Januar y 2015 1
COMPLIMENTARY DECEMBER 2014 / JANUARY 2015
PRISSYELRODA Life Far Outside of the Ordinary
Personalize YOUR PARTIES
STAY FIT TRENDS
Turn Your Winter Blues to Winter Wonder
CHICKEN SOUPS From Around
the World
BEST MONEY
RESOLUTIONS
Defy Your Age
Make it Festive!
Annual Holiday Gift Guide
TALLAHASSEE WOMAN • august/september 2015 1
COMPLIMENTARY AUGUST/SEPTEMBER 2015
JEN TAYLOR A FRIEND FOR LIFE
The Next Generation
Climbing Higher
A “Southern” California
DINNER PARTY
RETRO RECIPESGet a Makeover
Let’s Get Groovy! THE BEST OF THE 1960s & 1970s
Succulents Make
Gardening Simple
NEW!
tallahassee woman • June / July 2012 1
COMPLIMENTARY
Soak Up the Sun, Play in the Sand & Dive Into the Water
DR. LEA KRISTIN PARSLEY
Discovering the Wonder of
Family DNA
June/July 2012
It’s Summer!
Mother & Daughter Business StoriesSharing the Journey Together
BACKYARD Party InspirationHost a Wild West Round-Up
Recapture Marriage Bliss Easy Ways to Say I Love You
GREAT SUMMERREADS
tallahassee woman • Februar y/march 2015 1
COMPLIMENTARY FEBRUARY/MARCH 2015
LISA PHIPPSA Heart of Wonder
Be the Queen of Your Heart Health
A Spring Fashion Wonderland
INTRODUCINGA Man of Character
A Whimsical Outdoor Escape
tallahassee woman • Februar y/march 2013 1
COMPLIMENTARY February | March 2013
A HEALTHY HEART
is a Happy Heart
EUNICE COFIE A Fearless Beauty Save Big
for the
Big Day!
CELEBRATE WOMEN MAKING HISTORY
YOUcan be
REDCARPET
Ready for Any Occasion
6DATES THAT WILL SET THE
MOODGet Craftywith EASTER
EGGS
NURTURE YOUR RELATIONSHIPS
tallahassee woman • february/march 2016 1
COMPLIMENTARY FEBRUARY/MARCH 2016
DianeMcCainA Resilient Heart
Good Morning Gorgeous! Skincare Tips
Spring Fashion Preview
Soul Food Fusion
Love Your Body!
Women Preserving
History
YEARS
OUR contentEVERY ISSUE WE COVER A VARIETY OF TOPICS ALONG WITH THE MOST AMAZING WOMEN TO FEATURE.
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uplifting, positive and fun
IN EVERY ISSUEAROUND TOWN Snapshots of the people of Tallahassee enjoying special events in and around the community.
HAUTE HAPPENINGS A highlight of special events around the area.
WOMEN TO WATCH & WOMEN WE ADMIRESections for announcing Tallahassee women on the way up, reaching out and making a difference.
DEPARTMENTSBUSINESS & CAREER Articles for the working woman—moving up the career ladder, workplace solutions and entrepreneur resources.
COMMUNITY Interesting people, great places andexciting events in and around Tallahassee.
THE DISH Cuisine ideas, dining and entertainingfor everyday life and for special occasions. FUNNY GIRL Funny things and funny women—something to make us laugh.
HEALTHY LIVING For the mind, body, and spirit—fitness, health and wellness topics for all women.
HOME & GARDEN Information and inspiration covering home design and decorating, beautiful lawns and gardens, home improvement projects, entertaining and more.
MONEY TALKS Tips, guides and resources for what every smart woman needs to know to be financially savvy.
REAL LIFE Focuses on family and relationships, faith and inspiration, spirit of the community, as well as practical matters.
SPORTS & FITNESS Sports, fitness and other active lifestyle topics for women who are ready to play!
STYLE & GRACE Something for everyone—beauty, etiquette, fashion, shopping and stylish trends.
TRENDING NOWThis and that on topics that getus talking—style, wellness, business, beauty, technology, adventure, travel and more.
54 tallahassee woman • Februar y/march 2015
hauteHAPPENINGSRed Hills Horse TrialsMarch 6–8, 2015Elinor Klapp-Phipps Park
The beautiful landscape of the “red hills” of North Florida and South Georgia provide the setting of the Red Hills Horse Trials (RHHT). Lasting for three days, the RHHT will feature exciting events in dressage, cross-country and show jumping. There will also be a variety of places to shop, educational exhibits and food trucks. For more information, call (850) 580-4020 or visit rhht.org.
C O M M U N I T Y
First Friday at Railroad SquareFebruary 7, 2015, and March 7, 2015Railroad Square Art Park
First Fridays at Railroad Square are a great opportunity to see what Tallahassee artists are creating. Visitors can walk through all of the galleries, purchase from local artists, eat a variety of delicious foods and hear live music. This event happens once a month from 6 to 9 p.m. For more information, visit railroadsquare.com
41st Annual Tallahassee MarathonFebruary 8, 2015Florida State University
Come take part in an annual tradition that has been happening in Tallahassee since 1975. The marathon and half marathon will start on Chieftan Way on Florida State University’s campus at 7:30 a.m. Both race courses go through the St. Marks Trail and are paved and essentially flat. Wheelchair participants must register at least two weeks before the race. For more information, visit tallahasseemarathon.com.
Whale of a SaleFebruary 7–8, 2015Old Harvey’s Building (5010 West Tennessee Street)
Whale of a Sale is Junior League of Tallahassee’s (JLT) largest fundraiser since 1974, featuring gently used merchandise at low prices. All proceeds from the Whale of a Sale go directly back into the community through Junior League projects benefiting children and families in Tallahassee. This is a great opportunity to purchase items at affordable prices. For more information, visit jltallahassee.org.
RagtimeFebruary 13 – March 1, 2015Florida State University School of Theater
Come see the FSU School of Theater perform a play that will take you on an “emotional and lavish musical journey” with Ragtime, the story of three families’ struggles in New York City. They experience love, loss and courage and give hope for the future. More information, including show times and ticket prices, can be found at theater.fsu.edu.
LeMoyne Art & Soul CelebrationFebruary 26, 2015FSU University Center Club
This event, benefiting the LeMoyne Center for the Visual Arts, will include a costume contest, a performance from the FSU AcaBelles, live entertainment, live and silent auctions, a DJ, a bar, fine art and a pop art photo booth. Cocktail hour and preview are from 6 to 7 p.m. and the main event is from 7 to 10 p.m. Register at lemoyne.org.
OUR communityEVERY ISSUE WE FOCUS ON WHAT’S GOING ON IN THE TALLAHASSEE COMMUNITY
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promoting the heart of the community... the people
• EVENTS• ORGANIZATIONS• BUSINESS • SERVICES
48 TALLAHASSEE WOMAn • oc tober/november 2015
Cecka Rose Green, creator of the #FAMU10for10 Challenge, was recently elected to the Board of Directors for
Voices for Florida, a social entrepreneur organization, engaging thought leaders and leading academic thinkers to help amplify and accelerate economic and social public policies to create future-focused, children-centered communities. The FAMU 10 for $10 Challenge social media fundraising campaign has raised more than $200,000 in contributions to Florida A&M University through the University’s Foundation. Cecka also is a member of Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc. and is a Life Member of the FAMU National Alumni Association. In July, Cecka was awarded “HBCU Alumna of the Year” by HBCU Digest.
Alexis Phillips recently celebrated 10 years as Director of Communications at Rogers, Gunter, Vaughn
Insurance—recently named one of the Best Companies to Work For by Florida Trend magazine for the second consecutive year. She is currently the Board Chair of the Young Philanthropist
Circle of the United Way of the Big Bend and also serves as Training Director for the Junior League of Tallahassee.
Talethia O. Edwards has started a new organization called The H.A.N.D. (Helping Alleviate the
Need and Deficient) Up Project. A wife, mentor, community leader and mother to seven children, her family grew faster than their finances so Talethia learned first-hand about managing marriage, money and missions with limited funds and started couponing as a hobby. The H.A.N.D. Up Project’s mission is to help others learn how to create their own economy through couponing, consignment, selling and reselling.
Tiffany T. Malone, O.D. recently opened her own private optometry practice and optical center called Big
Bend Family Eye Care. She has been practicing in the area for over 10 years and sees patients for comprehensive eye exams, contact lens fits, dry eye disease, cataract diagnosis, glaucoma, diabetic eye exams, age-related macular degeneration and ocular emergencies.
Dr. Anne Holt, Executive Director of Main Street of Monticello, received the coveted award for an
“Outstanding Event by a Florida Main Street Organization” by the Secretary of State’s Office during the Florida Main Street Annual Conference. This year’s event, titled “Sharing Water Conference: The Floridan Aquifer in Alabama, Georgia and Florida,” was held in the Monticello Opera House, was coordinated by Dr. Holt, and drew expert speakers on protecting our water supply from three states, including Senator Bill Montford and Representative Halsey Beshears.
Judy Micale has recently received her certifications for coaching and is a Certified Mentor Coach as well as an ACC
through the ICF. She has also received her certification as a facilitator for “5 Languages of Appreciation at Work” and is enrolled to be a certified trainer for Jack Canfield’s Success Principles.
As part of a community of business-minded women, Tallahassee Woman wants to celebrate,
recognize and honor the achievements made by women in the workplace, in the community
and in arts and culture. In so doing, we are connecting women together, empowering one
another and celebrating our successes that are making a difference for everyone.
Women Who Mean Business WOMEN TO WATCHW W M B
BUSINESS | ARTS & CULTURE | MILESTONES | NEW GIRL
WOMEN TO WATCH BUSINESS
W W M B C O M M U N I T Y
OUR EDITORIAL calendar*
2017OUR EDITORIAL calendar*INFORMING AND INSPIRING ON A VARIETY OF TOPICS, ALONG WITH
CONNECTING TO WOMEN WITH POWERFUL STORIES
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February/March 2017 Romance Is in the Air—How to better love yourself and others Plus: Women’s History Month—shared stories, home and garden delights, tech trends, mind and body wellness tips and business and career know-how.
6 ISSUES ADVERTISING OPPORTUNITIES
April/May 2017 The Power of the Share—Sharing in social media, the community, the future of a shared economy and the impact of a shared storyPlus: Women of Sustainability feature and renewable ideas for fashion, financial and overall wellness.
June/July 2017 New Frontiers—People, places and things that are making the impossible possible, and helping us to be pioneers in our own lives. Plus: Winners of the 2017 Women Who Mean Business Awards, Women of Philanthropy and how to have a sensational summer lifestyle.
August/September 2017 Designing Women—Women who are redesigning our community: community leaders, creative thinkers, fashion and style designers, entrepreneurial women and more who are rethinking and reimagining our capital city and lifestyles. Plus: The Next Generation and ‘90’s Glam
October/November 2017 The Hidden World—Finding meaning and mystery in the undiscoveredPlus: Women in arts and culture and healthy living through fitness, food and finances.
December 2017/January 2018 Treasure Hunters—Valuable lessons from a jeweled life Plus: Celebrating all that glitters this season and ringing in the New Year with faith, family and friends.
something for everyone in every issue
Space Reservations by January 5
Space Reservations by March 6
Space Reservations by May 5
Space Reservations by July 5
Space Reservations by September 5
Space Reservations by October 31
*Editorial calendar subject to change
OUR readersWOMEN SAY THEY LOVE READING TALLAHASSEE WOMAN...FROM COVER TO COVER.
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well-loved by women
What people are saying about Tallahassee Woman...
“Thanks for featuring all of these amazing women! They are doing great things.” —Shannon Mills Guanche
“Thank you Tallahassee Woman for honoring our own!!” —Patricia McCray
“Always exited to see your team’s hard work through a beautiful and trendy magazine.” —Elizabeth Ekk of Ekk & Hamilton Realty
“Thank you for the magazine! It’s nice to have a magazine that speaks to (and about) our local women!” —Heather Cox Rosenberg
Tallahassee Woman is a unique publication by women for women that covers the issues, trends and the spirit of today’s Tallahassee woman. Our demographic is women in all decades of life from the 20s through 60s that live, work and play in Tallahassee and the surrounding communities. Information covered is selected to inform and entertain our readers as well as to enhance their lifestyle.
“Advertising in Tallahassee Woman Magazine has opened the door by allowing me to reach a broader demographic than any other form of marketing. Shine Boutique has even received calls from Destin and Panama City referring to my ads. The women of TWM are always available for guidance, suggestions and really work together with me to create amazing ads. Partnering with TWM has become an effective and easy way to grow my business..”
—Erika Harnett, Owner of Shine Boutique
OUR advertisers
OUR circulation
OUR circulationSINCE 2006, TALLAHASSEE WOMAN MAGAZINE HAS INFORMED, ENTERTAINED AND INSPIRED WOMEN.
More than 120,000 printed copies are distributed annually.
Complimentary publication featuring style and home trends, business, career, health tips, highlighting local events, and more for the women in our community.
Digital issues online provide interactive pages, live links and accessibilty from mobile devices.
Affordable advertising rates with perks and bonuses for advertisers.
In addition to the printed and digital magazine, we have embraced the use of social media platforms, specifically Facebook, Twitter, Pinterest and Instagram to reach our target market.
20,000 copies are printed each issue with readership estimated at 2.5 times higher by industry standards. In addition, a single issue of the magazine is often read over and over, since they can be found in waiting rooms and other high traffic areas that women frequent, as well as copies shared between friends and families.
The magazine is also available as a digital edition online in full, including editorial, advertisements and live links to advertisers’ websites from their ads.
The magazines are direct-mailed to income-qualified Tallahassee residences, professional women and woman-focused businesses. Mailing is targeted to residences located in the uptown area of Tallahassee in zip code 32312, where incomes range from $115K to $170K, with an average household income of $140K.
Tallahassee Woman staff personally distributes to approximately 400 select locations in the area, including Publix, medical offices, hair salons, spas, nail shops, financial institutions, schools, boutiques, women’s clubs, fitness centers, restaurants, hotels and other key businesses frequented by women. It is also provided to conferences, meetings, church groups and other events where women frequent.
Copies are also available at newcomer entry points to the community, such as the Greater Tallahassee Chamber of Commerce and through the Tallahassee Visitors Center. In addition, signature color distribution boxes are strategically placed throughout the readership area.
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available in print and online
libraries,
Not only is Tallahassee Woman in print, but a digital version of the magazine (with active links to advertisement’s websites) is available online every issue. Thousands more readers in Tallahassee and beyond, view the magazine online as well.
Page Interaction... We implement the latest technology for print with Augmented Reality. Watch the pages come to life USING A SMARTPHONE OR TABLET.Wherever you see the TWM icon the magazine page is interactive: readers can watch videos, view slideshows, connect to websites, blogs, social media sites and much more.
Social Media... TALLAHASSEE WOMAN IS ON FACEBOOK, TWITTER, PINTEREST, AND INSTAGRAM PROVIDING UPDATES, INCLUDING EVENTS, PHOTOS, ANNOUNCEMENTS AND MORE.
Digital... The digital version of the magazine is posted online every issue on our website, TalWoman.com.
facebook.com/tallahasseewoman
twitter.com/talwomanmag
pinterest.com/talwomanmag
instagram.com/tallahasseewomanmagazine
OUR digitalOUR social media
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making it our mission to reach all women
OUR rates
OUR ratesINSIDE FRONT COVER
INSIDE BACK COVER
BACK COVER
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FULL
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805
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1545
1325
1275
850
700
485
2540
2352
2590
2285
2240
1715
1490
1425
940
780
535
(PRICES ARE PER ISSUE)
Contact us today to advertise!Call (850) 893-9624 or send an e-mail to us [email protected].
6X 3X OPEN
ADDED VALUE FOR OUR ADVERTISERS*
• Online digital edition includes your ad and link to your website at no additional cost.
• Product inclusion in the popular section Faves & Raves
• Editorial opportunity for the section What Women Should Know.
• Unique offers throughout the year available only to you.
*Must meet certain contract requirements
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advertising packages for every budget
Call or e-mail us today for rates and special promotions!
Call/text Jennifer Stinson at (850) 879-2939 or e-mail [email protected] orMichelle Hart at (850) 510-9764 or e-mail [email protected].
OUR specsOn full page ads, the bleed color or image must extend .25” beyond each side (bleed). All important text or images must be at least .5” inside the final trim size (live area). Not applicable to fractional ads.
Trim size: 8.375” x 10.875” Bleed: 8.625” x 11.125” Live area: 7.875” x 10.375”
TERMS: Advertiser may pay by check or credit card. All insertion orders for new accounts must be accompanied by advance payment. Advertisers and their agencies will be held jointly responsible for unpaid invoices. If it becomes necessary for the magazine to sue for financial recovery, the advertiser and/or his agent will be held liable for court costs and attorneys’ fees.
AGENCY COMMISSION: 15% to recognized advertising agencies on space, color and position if paid in 30 days.
ARTWORK: Rates are for advertisement space only. Design services available for additional charge. E-mail artwork in high resolution (300 dpi) PDF files to [email protected].
SEND ALL PAYMENTS AND CONTRACTS TO: Tallahassee Woman Magazine LLC Post Office Box 13401Tallahassee, FL 32317-3401Phone: (850) 893-9624Fax: (850) 254-7038E-mail: [email protected]
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Full page (with bleed) 8.625” 11.125”
Full page (no bleed) 8.125” 10.625”
2/3 vertical 4.875” 9.875”
1/3 vertical 2.25” 9.875”
1/3 block 4.875” 4.875”
1/2 island 4.875” 7.5”
1/2 vertical 3.625” 9.875”
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1/6 vertical 4.875” 2.25”
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Tallahassee Woman Magazine LLC
Post Office Box 13401Tallahassee, Florida 32317-3401
P. 850.893.9624 | F. 850.254.7038
TalWoman.com | E-mail: [email protected]
