2017 MEDIA KIT DIGITAL EDITIONmediakit.quebecormedia.com/wp-content/uploads/2014/... · 2017 MEDIA KIT DIGITAL EDITION 80088 + 18 % MORE TIME SPENT ON THE SITE + 112 % MORE UNIQUE

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2017 MEDIA KIT DIGITAL EDITION

2017 MEDIA KITDIGITAL EDITION 8

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Explore our web site24heures.ca

> RESPONSIVE WEB DESIGN

> ENRICHED CONTENT

> OPTIMIZED BROWSING EXPERIENCE

Design – including advertising – that adjusts to your screen, whatever the device

Reader-friendly fonts for mobile devices and tablets

Portrait or landscape mode


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Urban section on journaldemontreal.com

24 HEURES SECTION

All of the latest urban and trending content from 24 Heures is now found on the very popular Journal de Montréal site

Everything readers want to know about the city, neighbourhood life, urban transit, restaurants, and things to do in Montreal

Reach consumers in your region and your target market segment

48% OF TRAFFICON OUR WEB SITE ORIGINATES FROMMONTREALOR LAVAL

Source: Google Analytics, February 2017


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MORE TIME SPENT ON THE SITE+ 18 %MORE UNIQUE VISITORS+ 112 %

MORE PAGE VIEWS+ 86 %

The 24 Heures site is a leader in Montreal, generating strong growth in web traffic over the past year:

Source: Google Analytics, January 2017 vs January 2016

24HEURES.CA MONTHLY DAILY AVERAGEPAGE VIEWS 638,000 20,500UNIQUE VISITORS 369,000 11,900AVERAGE TIME PER VISIT 2 MINUTES 44 SECONDS

PERFORMANCE

A growingweb site


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1Source: Le Journal de Montréal ad server, Doubleclick for Publishers, November 20162Google Display Benchmark Tool, RM In-Page, novembre 2016, hp://www.richmediagallery.com/tools/benchmarks

24 Heures generates a CTR nearly

than the average CTR for Canadian web sites:3 T I MES GREATER

0.16 AVERAGE CTR FOR 24 HEURES1

0.06 AVERAGE CTR IN CANADA2

Above-averageclick-through rate (CTR)


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Socio-demographicprofile

48% MEN

52% WOMEN

48% ATTENDED UNIVERSITY

46% HOMEOWNERS

47% HOUSEHOLDS WITH CHILDREN

T R A F F I C 3 6 9 K U N I Q U E V I S I T O R S *

6 3 8 K PA G E V I E W S *

MEN WOMEN POPULATION %COMP INDEX %COMP INDEX %COMP INDEX

18-34 17% 122 22% 160 39% 141

35-54 19% 118 16% 94 35% 106

55 AND UP 8% 56 12% 68 20% 62

A G E B R A C K E T

Source: Vividata, Q2 2016, Montreal CMA, 12+, 5-day cumulative, digital platforms*Google Analytics, Canada, January 2017


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Jobs & training is one of the most widely read sections in 24 Heures, and it’s now available online at 24heures.ca.

JOBS & TRAINING SECTION

24 Heures is proud to partner with Jobillico, a true go-to resource for employment and training opportunities.

Content created specifically for readers looking for work or training programs.

ACTIONABLE CONTENT

Jobs & trainingsection


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HOW IT WORKS24 Heures articles are automatically sent to Facebook servers.

A flash appears on the icon for the article, le�ing readers know it’s FBIA.

THE BENEFITSQuicker display, smoother and HD photo gallery, quicker video streaming.

Exclusive advertising opportunity.

BIG BOXIN THE MIDDLEOF THE ARTICLE

ADVERTISINGEXCLUSIVITY

Articles on the Facebook mobile app that lets users read outside content without leaving the app.

WHAT ARE INSTANT ARTICLES?

FacebookInstant articles


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Web advertising contentMultiple possibilities

NATIVE ARTICLES ARTICLE SPONSORSHIPNATIVE QUIZZES SPONSORED CONTENT

WEB SERIES360°Entertaining and inspiring content relating to your product or service. Native advertising allows you to make the most of the newspaper’s web and social media platforms to boost your content’s visibility and build your customer relationships.


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High-impact formatsWeb creativity

Other available formats:BillboardDouble big boxPortraitBig boxHalf big boxLeaderboard

VOKEN PUSHDOWN360 VIDEO

IMMERSION IN-CONTENT VIDEOGRAND MASTHEAD


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Plateform: Ordinateur

Location: Section 360

Video format360 video

360 video is an unprecedented and spectacular concept that allows your business to present its products on our web site.

Take advantage of this turnkey offer, including production and hosting of your photos and video-spheres.


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Content strategyNative content

Customized editorial content that allows you to engage with readers in a non-intrusive manner.

• The client presents the content (logo and advertising banners) but is not mentioned in the text

• The advertiser’s logo appears in editorials promoting the content and on the content pages themselves

• The client has no control over editorial content; however, content angles and themes are established beforehand with the client


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Content strategySponsored content

Advertising content created and provided by client.

• Features the characteristics and benefits of products or offers

• Additional content promotion

• The client pays for and controls 100% of content production


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Content strategyArticle sponsorship

Association with the values of pre-existing editorial content without influencing it.

• Visibility and notoriety in a relevant context (logo + publicity banners)

• Logo of advertiser on content pages and on advertising campaign (where applicable)

• The advertiser is not involved in the process of content creation (Québecor is responsible for it).


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Locations: AccueilSectionArticles

Impact formatImmersion

Onscreen: Immersion format is a full-screen, high-resolution video format. The format launches automatically when a page of the site is opened. On mute, it can be activated by a button on the upper left in the ad. When the user scrolls down, even with the sound on, the sound will be muted, and the image will disappear automatically. The video and the animation continue when the user scrolls back up toward the top of the page. It is also possible to go directly to the news by clicking on the “fermer la publicité” arrow at the bottom of the ad.

Frequency capping: 1 every 4 hours

Videos are subject to approval by the editorial team before they are posted online.


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Locations: AccueilSectionArticles

Impact formatVoken

Onscreen: A voken is a free-floating animated visual, served in a transparent layer over the page. It loads automatically without any user interaction. It is sold in a standard format visible as soon the page opens.

Format: Variable

Recommendation: 500x500 for transparent background; 300x300 for opaque background



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Locations: Accueil Section Articles

Impact formatGrand masthead

Onscreen: Grand Masthead is a full-width format that deploys at the top of the page. It comes with the pushdown function, allowing it to push editorial content toward the bottom of the page when it expands. It expands when the page opens and contracts after 10 seconds. Option of including a video.

Formats: 970x125 closed, 970x482 open, plus full-width background image



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Location: Articles

Impact formatIn-content video

Onscreen: In-content video is a video integrated into editorial content. It launches when the user scrolls through half the page. The video disappears from the content when it is finished playing. If the reader cannot see 50% of the video, it stops automatically. The sound is turned on when users mouse over the video.

Format: 800x600

Frequency capping: 1 per 4 hours

Length: 15 to 30 seconds


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Plateforms: Ordinateur Tablette

Locations: Accueil Accueil de section Articles

Impact formatPushdown

Onscreen: At the opening of the website page, the banner appears closed and the ad unit automatically opens to 970 x 300. The web content is pushed downward to make room for the advertiser content.

Frequency capping: 1 per 4 hours (only the opening, the closed format doesn’t have a frequency capping).

Size: Scalable format, 2 ad units to provide: 970 x 90 and 970 x 300.

Format: HTML5 only. Important: We also need jpg file as back-up in cases the HTML5 won’t load on user’s device (max 39K).


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Location: Articles

Impact formatPortrait

Size: 300 x 1050

File Size (max): 200k

Duration: 30 seconds maximum

Formats: jpg, gif, HTML5. Important: We also need jpg file as backup in case the HTML5 won’t load on user’s device (max 39K).


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Plateforms: Ordinateur Tablette Mobile

Locations: Accueil Accueil de section

Standard formatHalf big box

Size: 300 x 125

File size (max): 100K


Formats: jpg, gif, HTML5. Important: we also need jpg file as backup in case the HTML5 won’t load on user’s device (max 39K).


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Locations: Articles Accueil de section Article

Standard formatDouble big box

Size: 300 x 600, Tallblock




Rule:• Multiflex with 300 x 250 and

300 x 1050 whenever page structure allows

Option: Possibility of including videos.


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Standard formatBig box

Size: 300 x 250




Rules:• Multiflex with 300 x 600 and

300 x 1050 whenever page structure allows.

Onscreen: can display expando ads over content (they expand to 600 x 250). Expando ads must be hosted by a certified third-party.


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Standard formatLeaderboard

Size: • 728 x 90 for computer

and tablet.• 320 x 50 for mobile.

File size (max): • Banner 728 x 90: 100K.• Banner 320 x 50: 40K.


Formats: jpg, gif, HTML5. Important: We also need jpg file as backup in case the HTML5 won’t load on user’s device (max 39K).

Onscreen: can display expando ads appearing over content toward page bottom, resizing to 728 x 360.


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Standard formatBillboard

Size: 3 visuals must be supplied• 970 x 250 for desktops and

tablets in landscape mode• 728 x 90 for tablets in

portrait mode• 320 x 125 for mobile devices

File size: If file size exceeds 200k or if it’s an expando ad, this advertising format must be hosted by a certified third party.

Onscreen: 2 options:1. Static format: 970 x 2502. Expando ad: • Initial dimensions: 970 x 250

Specifications:• Advertising copy must be

clearly distinguishable from web page content.

For expando ads:• Maximum animation duration:

must close after 7 seconds (unlimited if specified by user).

• Must contain Open and Close buttons.

• Size when open: 970 x 415.• Size when closed: 970 x 250.• Frequency: one per day per user

(unlimited if specified by user).

Option: Possibility of including videos.

Documents

2017 MEDIA KIT DIGITAL EDITIONmediakit.quebecormedia.com/wp-content/uploads/2014/... · 2017 MEDIA KIT DIGITAL EDITION 80088 + 18 % MORE TIME SPENT ON THE SITE + 112 % MORE UNIQUE