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Quality & Comfort Experts 2017 MARKETING PROGRAMS SMP ® PARTS APP 2.0 STANDARD ® 'WHY I TRUST STANDARD' GIVEAWAY STANDARD ® NEW VARIABLE VALVE TIMING (VVT) LINE STANDARD ® 'YOUTUBE TECH STAR' CHALLENGE STANDARD ® PRO TRAINING PROGRAM STANDARD ® 100% NEW DIESEL FUEL INJECTORS STANDARD ® NEW MASS AIR FLOW (MAF) SENSORS QWIK-SENSOR TM BULK SPECIAL PROMOTION STANDARD ® OE-MATCH TPMS PROMOTION STANDARD BLUE STREAK ® 'STRONGER THAN EVER' SCHOLARSHIP INTERMOTOR ® IMPORT LEADER AUTOMOTIVE SCHOLARSHIP TECHSMART ® HEADLIGHT HARNESS ASSORTMENT PROMO TECHSMART ® PREVIEW 2017 'BEST OF TECHSMART' 2017 PROGRAM TECHSMART ® ELECTRONIC THROTTLE BODIES FOUR SEASONS ® SELECT TM PRODUCTS FOUR SEASONS ® 'THE FUTURE IS NOW' PROMOTION HAYDEN ® 'KEEPIN' YOU COOL' PROMOTION FOUR SEASONS ® COUNTERMAN PROMOTION FOUR SEASONS ® 2-STEP HANDS-FREE FLUSH KIT PROMOTION

2017 Marketing Brochure

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Page 1: 2017 Marketing Brochure

Quality & Comfort Experts

2017M A R K E T I N G P R O G R A M S

SMP® PARTS APP 2.0

STANDARD® 'WHY I TRUST STANDARD' GIVEAWAY

STANDARD® NEW VARIABLE VALVE TIMING (VVT) LINE

STANDARD® 'YOUTUBE TECH STAR' CHALLENGE

STANDARD® PRO TRAINING PROGRAM

STANDARD® 100% NEW DIESEL FUEL INJECTORS

STANDARD® NEW MASS AIR FLOW (MAF) SENSORS

QWIK-SENSORTM BULK SPECIAL PROMOTION

STANDARD® OE-MATCH TPMS PROMOTION

STANDARD BLUE STREAK® 'STRONGER THAN EVER' SCHOLARSHIP

INTERMOTOR® IMPORT LEADER AUTOMOTIVE SCHOLARSHIP

TECHSMART® HEADLIGHT HARNESS ASSORTMENT PROMO

TECHSMART® PREVIEW 2017

'BEST OF TECHSMART' 2017 PROGRAM

TECHSMART® ELECTRONIC THROTTLE BODIES

FOUR SEASONS® SELECTTM PRODUCTS

FOUR SEASONS® 'THE FUTURE IS NOW' PROMOTION

HAYDEN® 'KEEPIN' YOU COOL' PROMOTION

FOUR SEASONS® COUNTERMAN PROMOTION

FOUR SEASONS® 2-STEP HANDS-FREE FLUSH KIT PROMOTION

Page 2: 2017 Marketing Brochure

The award-winning SMP® Parts App has been revamped and updated with exciting new tools to make part lookups even easier. Here’s what you can do with the new SMP® Parts App 2.0:

The SMP® Parts App 2.0.Powerfully Easy.

Version 1.0 Mockup for Version 2.0

PART NUMBER

PLATE LOOKUP

JUST THE FACTS

SMP UPC SCAN

VIN SCAN

COMPETITOR UPC SCAN

CROSS REFERENCE

YEAR, MAKE, MODEL

NEW – License Plate LookupEnter a license plate number to see all available SMP® parts for

that particular vehicle.

Version 1.0 Mockup for Version 2.0

PART NUMBER

PLATE LOOKUP

JUST THE FACTS

SMP UPC SCAN

VIN SCAN

COMPETITOR UPC SCAN

CROSS REFERENCE

YEAR, MAKE, MODEL

NEW – Competitor UPC ScanScan a competitor's UPC code to learn SMP's equivalent parts listing.

NEW – Cross Reference SearchJust like on our eCatalogs, you can now use xRef searches to

find the parts you need.

NEW – Enhanced User InterfaceOur redesigned interface with an intuitive layout and large

icons makes it even easier to access SMP® parts.

NEW – Robust Search History/Saved VehiclesWe've added several time-saving features, including a robust

search history and saved vehicles, which you can add either

manually or during a Year/Make/Model search.

Download the SMP® Parts App 2.0

In addition to the new features above and our brand new option to submit a New Product Idea, the SMP® Parts App 2.0 still offers

the essential built-in tools that made Version 1.0 an award-winning app. With Version 2.0, you’ll still have functions such as Part

Number Lookup, Year/Make/Model Lookup, and VIN scanners, as well as access to SMP’s comprehensive library of ‘Just the Facts’

resources. We designed and tested the SMP® Parts App 2.0 to give you the easiest and most powerful tool for finding SMP® parts.

CROSS REFERENCE

CROSS REFERENCE

CROSS REFERENCEAdditional FeaturesVersion 1.0 Mockup for Version 2.0

PART NUMBER

PLATE LOOKUP

JUST THE FACTS

SMP UPC SCAN

VIN SCAN

COMPETITOR UPC SCAN

CROSS REFERENCE

YEAR, MAKE, MODEL

SMP UPC ScanScan the UPC code on any SMP® box and instantly receive

all of the applicable part information, including installation

instructions, features and benefits, and install videos. Google Play Store Apple App Store

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Page 3: 2017 Marketing Brochure

To enter, upload a brief video or photo of yourself with your favorite Standard® brand part to our #WhyITrustStandard promotional Facebook page. In the video or photo caption, tell us why you trust Standard® for your repairs. Entries will be judged on originality, thoughtfulness, and clarity. Make it good but keep it above board.

HOW IT WORKS

Show us why you trust Standard® parts and you could win a brand new 2017 Honda® ATV, a 16-drawer Snap-On® tool

box, or a Bose® SoundLink Color Bluetooth speaker!

• Grand Prize: 1 person will win a 2017 Honda® ATV (value not to exceed $6,000)

• 2nd prizes: 2 people will win a Snap-On® tool box (value not to exceed $1,500)

• 3rd prizes: 5 people will win a Bose® SoundLink Color Bluetooth Speaker

• First 1,000 entries: Receive a Commemorative Standard® cap

PRIZES

The SMP® Parts App 2.0.Powerfully Easy.

Runs July 1 – September 30, 2017

For updates on this exciting promotion, follow Standard® on Facebook!

#WhyITrustGiveaway

Standard

Honda® is a registered trademark of American Honda Motor Co. Snap-On® is a trademark registered in the United States and other countries, of Snap-on Incorporated. Bose® is a a registered trademark of Bose Corporation.

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Page 4: 2017 Marketing Brochure

With more than 200 SKUs in the line and counting, Standard® and Intermotor® provide comprehensive coverage for the automotive aftermarket.

What Makes Standard® and Intermotor® VVT Solenoids and Sprockets the best

VVT Solenoids

• Hardened steel componentry limits sticking during sludge buildup

• Premium O-rings and gaskets properly maintain oil pressure and prevent premature oil leaks

• Each VVT Solenoid undergoes stringent quality control measures and testing

VVT Sprockets

• OE-matching sprocket tooth profiles ensure quiet operation

• OE-style installation bolts included with sprockets for ease of installation

• Each VVT Sprocket undergoes stringent quality control measures and testing

What do VVT Solenoids and Sprockets do?

The VVT Solenoid meters the oil flow to control the actuation of the VVT Sprocket. The VVT Sprocket mechanically shifts the position of the camshaft. The actuated position is varied based on the PCM commands to advance or retard the engine’s valve timing.

What are common causes of failure?• Lack of regularly scheduled engine oil and filter service

• Incorrect engine oil added to the crankcase

• Clogged internal OCV (oil control valve) filter

Standard's Comprehensive VVT Coverage

New Line of Variable Valve Timing (VVT) Components

For more information, visit StandardVVT.com

Demonstrating our commitment to supplying professional technicians with quality replacement parts in high-tech categories, Standard® and Intermotor® are proud to introduce a new line of variable valve timing (VVT) solenoids and sprockets.

VVT500

VVT101

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Page 5: 2017 Marketing Brochure

Upload a video of your best one-minute tech tip to YouTube and add the hashtag #StandardTechStar in the video description. The tech tip should be for an underhood repair. Our professional trainers will select the best tips.

HOW IT WORKS

PRIZES

YouTube Tech StarChallenge

YouTube Tech StarChallenge

Enter the Standard® 'YouTube Tech Star' Challengefor a chance to become the next YouTube automotive tech star!

$2,500 toward video equipment $2,500 toward automotive tools

All-expense paid trip for 2 to our dedicated training center in Irving, TX, where the winner will record three installation videos with Standard’s Director of Training, Ryan Kooiman, a YouTube tech star in his own right.

The winner’s three videos will be posted to the StandardBrand YouTube channel, which has over 2 million video views and more than 2,700 subscribers.

Grand Prize: We’ll give one lucky winner everything they need to become the next automotive tech star on YouTube:

3rd prizes:5 people will win a GoPro® Hero4 Black camera

Runs May 1 – July 31, 2017

GoPro® is a registered trademark of GoPro, Inc. Canon® and Canon product names are registered trademarks of Canon. Stanley Black & Decker® is a registered trademark of Stanley Black & Decker, Inc. RODE Micorphones are a registered trademark of RODE.

First 500 entries:Receive a commemorative Standard® cap

Subscribe to Standard's YouTube channel for our tech tips

2nd prizes:2 people will win $1,500 toward their choice of automotive tools and/or video equipment

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Page 6: 2017 Marketing Brochure

Training Ad

On-SiteOur professional trainers perform thousands of clinics a year at locations throughout North America. For the date, time, topic, and location of the four-hour clinics, contact your local Standard® sales rep.

What’s new: New name, new logo, and extended learning with new website. Once class ends, registered technicians can use the new website to track their progress, unlock bonus content, and more.

On-DemandDeveloped with input from working master technicians, our On-Demand classes give technicians the flexibility to train anytime, anywhere. We currently have more than 100 classes and more than 14,000 registered technicians.

What’s new: New name and logo to better communicate what we do. Plus, we add new classes every month.

Automotive Training that Makes a Difference

To sign up today, visit pts.smpcorp.com/standard

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Page 7: 2017 Marketing Brochure

100% NEW Diesel Fuel Injectors

Introducing Standard® Diesel 100% NEW Fuel Injectors

Standard® Diesel is excited to introduce our line of 100% NEW Diesel Fuel

Injectors, which includes NEW OE-production fuel injectors for 6.0L and 6.4L

Ford® Power Stroke® diesel engines. Standard® Diesel offers full ‘original

equipment’ design, engineering, and manufacturing so every Standard® Diesel

NEW Fuel injector is equal in quality.

What makes Standard® Diesel NEW Fuel Injectors the bestExtensive engineering and manufacturing expertise coupled with

high-precision equipment means Standard® Diesel NEW Fuel

Injectors include the latest engineering enhancements to match

the OE injector. Standard® Diesel NEW Fuel Injectors are built

for the highest levels of precision and consistency, which delivers

uncompromising quality, durability, and fuel economy.

OE standards, precision engineering and fully integrated capabilities set Standard® Diesel apart

• New OE-production fuel injectors for 6.0L and 6.4L Ford®

Power Stroke® diesel engines

• 100% all-new OE-replacement unit includes the latest

engineering enhancements to match the OE injector

• Product of OE-production design, development, engineering,

and manufacturing processes, including sub-micron machining

and complex assembly systems

• Undergoes extensive dynamometer, hot gas test stand, and

diesel emissions testing to ensure proper performance

Now offering more than 50 high-quality NEW diesel fuel injectors,

Standard® Diesel is the aftermarket’s leading independent supplier

of OE-matching diesel fuel injectors.

FJ928NX

FJ1240NX

FJ738NX

FJ1254NX

FJ960NX

For more information, visit StandardDieselParts.com

6.0L FordNavistar VT275 / VT365 / Maxxforce 5

6.4L Ford, Navistar Maxxforce 7

7.3L Ford, Navistar T444E

DT466 / DT570, HT570, Navistar I6,Maxxforce DT / 9 / 10

HT530DT466 / DT466E, I530 / I530E

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Page 8: 2017 Marketing Brochure

Not Only Are They New. They’re NEW!

INTRODUCING ALL NEWNOT REMANUFACTURED

OE production fuel injectors for 6.0L and 6.4L Ford® Power Stroke® diesel engines.

Only from Standard.

Broadest Diesel Coverage. New and Remanufacturered Components.

StandardDieselParts.com

Standard® is a trademark of Standard Motor Products, Inc. Other trademarks and service marks appearing herein are the property of their respective third party owners, and the appearance of such marks herein does not indicate sponsorship, affiliation, or endorsement by such third parties.

16212m2_StdDslFIJ_Lttr.indd 1 9/28/16 7:09 PM

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Page 9: 2017 Marketing Brochure

NEW Mass Air Flow (MAF) Sensors

The Importance of the RTD Sensor

In addition to testing and calibration, another important factor for MAF sensor

performance is the use of high-quality RTD sensors. All SMP-manufactured MAF

sensors feature custom-designed, platinum flow RTD sensors that precisely match

OE outputs, and temperature RTD sensors that match OE specifications more

closely than the diodes used by some competitors. Plus, the pull strength of our

RTD lead joints not only matches the OE, but exceeds the aftermarket competition.

Our RTD components also don't break under extreme vibration.CAD image of our custom-designed

platinum RTD sensors

The Mass Air Flow (MAF) sensor measures the amount of airflow entering the intake

manifold and must communicate clearly with the Engine Control Module (ECM). To

ensure accurate airflow, precise performance, and longer service life, Standard® and

Intermotor® offer a line of 100% NEW, never remanufactured, MAF Sensors. All

SMP-manufactured MAF Sensors are engineered and built in our vertically integrated

TS16949-certified facility in Orlando, FL.

One of the most important factors for MAF sensor performance is precise testing and

calibration. This is what sets Standard apart from the rest. With onsite engineering, design,

and test labs at our ISO/TS16949- and ISO14001-certified manufacturing facility in Orlando, FL, Standard is able to produce 100%

NEW MAF sensors that precisely match the OE output and perform flawlessly under all operating conditions. Here are just a few of

our testing and calibration techniques:

Why MAF Sensor Testing and Calibration Matters

Choked Airflow Testing and Calibration

accurately measures and calibrates our new MAF sensors

Salt and Chemical Contamination Testing

ensures MAF sensors withstand harsh environmental conditions

On-Vehicle Road and Vibration Testing

ensures performance and durability in real-world conditions

For more information about Standard's line of 100% New MAF Sensors,

visit StandardMAF.com

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Page 10: 2017 Marketing Brochure

OE SENSOR REPLACEMENT –PERFECT

OE-Matching & REaDY-tO-inStaLLno Programming Required

(GRILL KNOB REPLACEMENT –NOT SO HOT)When your OE TPMS sensors fail, there’s only one replacement brand you need to know: Standard®.With over 98% coverage and OE-matching, direct-fit TPMS sensors that can be OE-relearned orID-cloned, Standard® is the perfect TPMS solution for you and your customers.

standardbrand.com

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Page 11: 2017 Marketing Brochure

With 120+ units providing more than 98% coverage, Standard® OE-Match Direct-Fit TPMS Sensors are engineered to match the fit, form, and function of the vehicle’s original sensor. Plus, Standard® OE-Matching TPMS sensors come programmed from the factory, so they can be installed right out of the box. Once installed, just follow the OE-relearn procedure using any major TPMS programming tool.

OE-Match TPMS Sensors

Runs November 7, 2016 – March 31, 2017

Contact your Standard® Representative to order your TPM9010 assortment today.

TPM9010

QtyOE-MatchTPMS Sensors

4 TPM45RA

4 TPM17A

4 TPM116A

2 TPM197RA

2 TPM180

2 TPM197RA - FREE

1 TPM5010 - FREE

Purchase our TPM9010 assortment featuring16 OE-Match TPMS Sensors and you'll receive

two bonus sensors and a service tool kit FREE!

The Standard® TPM5010 TPMS Service Tool Kit contains all of the tools you need to manage your TPMS service, including a 1/4” torque wrench 30-150 in/lbs, 1/4” torque screwdriver, valve core torque tool, and rugged tool case complete with a thumb valve core installation and bleeder tool, grommet pick, and grommet removal and installation tool.

TPM5010TPMS Service Tool Kit

$150Value

For more information about Standard® OE-Match TPMS sensors,visit StandardTPMS.com

2FREE

FREE

OE-Match Sensor and Tool Special

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Page 12: 2017 Marketing Brochure

» QWIK-SENSOR™ sensors come fully assembled from the factory, ready for programming and installation » All major TPMS tools are able to Program, OE-Relearn, and ID-Clone QWIK-SENSOR™ sensors » Available in both rubber and metal valve stems to match proper application

QWIKSENSOR.com

QWIK-SENSOR™ Bulk Special BUY 8 Sensors GET 2 FREE

QWIK-SENSOR™ Multi-Coverage Programmable TPMS Sensors give technicians ease of programming, advanced technology, and 94% coverage for domestic and import vehicles.

Purchase any special assortment of 8 QWIK-SENSOR™ Multi-Coverage TPMS Sensors, and we’ll give you two of that same sensor for FREE!

Runs November 7, 2016 – December 31, 2017

Contact your Standard® Representative to order yours today.

Promotional Assortments

QS101RRubber valve stemDomestic & Asian315 / 314.9 MHzBuy 8, Get 2 Free

TPM9101R

TPM9101M

QS101MMetal valve stemDomestic & Asian315 / 314.9 MHzBuy 8, Get 2 Free

QS102RRubber valve stemEuropean433 MHzBuy 8, Get 2 Free

TPM9102R

QS102MMetal valve stemEuropean433 MHzBuy 8, Get 2 Free

TPM9102M

QS103RRubber valve stemAsian315 MHzBuy 8, Get 2 Free

TPM9103R

QS103MMetal valve stemAsian315 MHzBuy 8, Get 2 Free

TPM9103M

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Page 13: 2017 Marketing Brochure

Standard Blue Streak® has a long history of providing professional automotive technicians with premium-quality replacement parts. Today, Standard Blue Streak® is stronger and more durable than ever, which is why we’re excited to introduce our inaugural Standard Blue Streak® 'Stronger Than Ever' Automotive Scholarship. The contest will award two deserving students each with a $5,000 scholarship. The students can apply the scholarships toward their tuition to strengthen their skills for a career in the automotive industry.

Every aspiring tech who enters the Standard Blue Streak® 'Stronger Than Ever' Automotive Scholarship will be automatically entered into a random drawing for 10 one-year subscriptions to the Standard® Pro Training On-Demand platform.

Developed with input from working master technicians, Standard® Pro Training’s On-Demand classes give technicians the flexibility to train anytime, anywhere. There are currently more than 100 classes (with new classes added monthly) and more than 14,000 registered technicians.

• Visit BlueStreakScholarship.com

• Upload a photo of yourself performing automotive work

• Answer a few questions

Our judges will evaluate the questions based on creativity, relevancy, and thoughtfulness in regards to the automotive industry. The two winners will each receive a $5,000 scholarship towards the pursuit or continuation of an education in automotive technology and repair at a

technical school or college.

10 TRAINING SUBSCRIPTIONSUP FOR GRABS, TOO

HOW TO ENTER:

STRONGER THAN EVERAutomotive Scholarship

Runs March 1 – June 30, 2017

QWIK-SENSOR™ Bulk Special BUY 8 Sensors GET 2 FREE

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I M P O R T L E A D E RAUTOMOTIVE SCHOLARSHIP

And we’re searching for future leaders who deserve the Intermotor® Import Leader Automotive Scholarship

Intermotor® is the Import Leader

Impress our judges and you or an automotive student you know could be awarded one

of two $5,000 Intermotor® Import Leader Scholarships.

Scholarships will be awarded to two deserving students for the pursuit or continuation

of an education towards a career in automotive technology and repair at a technical

school or college.

Visit IntermotorImportLeader.com, answer a few questions and upload a photo of yourself in an automotive endeavor and you

just might be the future Intermotor® Import Leader we are looking for. This year, all participants will automatically be entered into

a random drawing for a one-year subscription to our Pro Training On-Demand classes.

Entrants will be judged on their ability to demonstrate their passion and enthusiasm for being an automotive technician. The two

selected winners will each receive a $5,000 Intermotor® Import Leader Automotove Scholarship towards their tuition.

Runs March 1 - June 30, 2017

IMPRESS OUR JUDGES AND WIN

HOW TO ENTER:

IntermotorParts.com

IntermotorImportLeader.compts.smpcorp.com

In addition to awarding two $5,000 scholarships, this year’s Intermotor®

Import Leader Automotive Scholarship Contest will hold a random drawing

for 10 one-year subscriptions to our Pro Training On-Demand platform.

Developed with input from working master technicians, our Pro Training’s

On-Demand classes give technicians the flexibility to train anytime,

anywhere. There are currently more than 100 classes (with new classes

added monthly) and more than 14,000 registered technicians.

ANOTHER WAY TO WIN:

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pts.smpcorp.com

TechSmart’s headlight harnesses feature a high-temp connector to prevent melting and part failure, 14-gauge wire for better conductivity, and a “plug and play” fit for easier installation.

With updated technician tackle box, torch gun, and connectors with heat shrink tubing.

TechSmart® TEC3 High Temperature Headlight Harness Assortment:

TechSmart High Temperature Headlight Harness Assortment

Runs February 1, 2017 - April 30, 2017 while supplies last

F90006 F90008 F90009 F90010 F90011 F90012 F90014 F90015

2 2 2 2 2 2 2 2

H11 9005 9006 9004 & 9007

9003 & H4

H1 & H3

H9 H13

Part #

Bulb #

QTY

FEBRUARY 2017

3

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What’s New for TechSmart® in 2017

TechSmart® engineers and manufactures problem-solving parts, complete kits, and new technologies with professional technicians in mind. This year, we’re doubling down on our efforts to provide technicians with the tools they need for the job. As a quality alternative to the OE dealer, we’re going to continue to expand our product offering while using feedback from today’s top technicians to make sure the right part for the job is in the box.

• Our line of High-Temp Blower Motor Resistor Connectors builds off the success of our High-Temp Headlight Connectors. Each TechSmart® Blower Motor Resistor Connector features larger wire gauge and a connnector with high-temp material to withstand power surges commonly associated with failed resistors.

• A complete line of Overrunning Alternator Pulleys to help technicians properly diagnose and repair a common failure on today’s alternator. We’ll be partnering with some of the top rotating electrical manufacturers in the market today for this line.

• Our Hybrid Drive Coolant Pumps provide a quality replacement for a vital piece of the hybrid system, which helps keep key components at a safe operating temperature.

• Our Side View Mirror Motors give technicians an OE-quality replacement for a part that’s susceptible to damage from weather and collisions, and is an often overlooked issue.

• Our Fuel Pump Control Module ensures fuel pressure is properly maintained throughout the system.

• A line of Running Board Motors for replacing burned out units on late model SUVs and trucks. Our motors will properly restore the lowering function of the step to allow ease of access into the vehicle.

We are also expanding coverage in key categories such as Electronic Throttle Bodies, Air Door Actuators, and Park Assist Sensors.

What to Watch for:

TechSmart® Preview 2017

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The Best of TechSmart® 2017

How It WorksStarting in January, our sales force will receive the first of six bimonthly TechSmart® feature packages, each with the following items:

• ‘Best of TechSmart’ sample part

• Laminated product information card with features and benefits, product upgrades, and the TechSmart® product story

• ‘Think TechSmart First’ flyers featuring all the material from the information card for use in the field

Throughout the year our team will build up a library of sales tools to better support you in our mutual effort to promote these exciting TechSmart® products.

‘Best of TechSmart’ Featured Parts for 2017:

• January: Q21002 Cam Gear Wedge Tool

• March: F10303 Spool Valve Filter

• May: B41001 Diesel Injector Tube

• July: Z93013 Overrunning Alternator Pulley Tool Kit and Pulley

• September: Z19001 Hybrid Coolant Pump

• November: High-Temp Blower Motor Resistor Connectors

TechSmart®Alternator Decoupler Pulley Components

Every part we put into a TechSmart® box is a direct

result of a conversation with a professional technician.

The Problem: Replacing certain overrunning alternator pulleys requires replacing

the entire alternator assembly. TechSmart’s Response:Saving you time and money on a full repair, TechSmart’s Overrunning

Alternator Pulley (OAP) allow you to replace the damaged part

without replacing the entire assembly. Once installed, TechSmart’s

OAP will reduce stress on the belt drive system, leading to improved

performance and a smoother, quieter ride.• Allows you to replace only failed part instead of entire alternator

• High-quality material ensures performance under any condition

Tools to Tell the TechSmart® Story

If you want to do a job well, it helps to have the right tools. With that in mind, we’re excited to announce the return of the ‘Best of TechSmart’ Program. This program will put the necessary resources into the hands of our sales force to help them keep you informed about the exciting product solutions from TechSmart.

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100% New Electronic Throttle Bodies

The Problem: Electronic throttle bodies have high failure rates. When the original fails, it can affect a vehicle's power, fuel economy, and drivability.

Our Response: Meeting the demand for high-quality replacements, TechSmart's line of Electronic Throttle Bodies includes more than 150 direct-replacement units and covers more than 65 million VIO. To ensure quality and reliability, each unit is 100% new, never remanufactured. Plus, with our units, you won’t encounter comebacks due to worn items in a partial rebuild.

Undergoes extensive testing to ensure quality and reliability out of the box

100% NEW, never remanufactured, which maximizes performance and extends service life

TechSmart® Tip: Certain units require a factory relearn procedure, so remember to follow the OE service manual when performing the replacement.

Superior Testing, Extensive Coverage

Every TechSmart® Electronic Throttle Body undergoes

extensive in-house testing at SMP’s engineering

department in Long Island City, NY. There, the

engineers validate every step of the manufacturing

process, from assembly to testing. The result is a

high-quality replacement with coverage for an array

of domestic and import vehicles.

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FULL-COVERAGE TURBO DOMINATIONTRUSTED QUALITY AND EASIER INSTALLATION

FOR DIESEL AND GASOLINE-POWERED VEHICLES EVERYWHERE

StandardTurbos.com19

Page 20: 2017 Marketing Brochure

INTRODUCING A PREMIUM LINE OF 4S SELECTTM PRODUCTS

• Manufactured by SMP® Temperature Control Division

• Significant design improvements over the O.E or competitor units

• Engineered to solve known O.E flaws with premium components

• Validated in house to the highest quality standards

Four Seasons new line of 4S SELECTTM products are designed with premium components that exceed O.E. performance.

*Four Seasons® requires the Accumulator/Filter Drier and Orifice Tube/TXV Valve to be replaced, and the system completely flushed for Compressor warranty. It is strongly recommended that the Condenser be replaced on vehicles newer than 2002.

5 Year / 50,000 Mile Warranty*

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• One R1234yf Gauge Set

• 2 x 8 oz. bottles of R1234yf PAG lubricant

• MACS Section 609 Training Manual &

TWO Certification Forms. (MACS has been approved by the EPA)

• 2 x Pairs of Mechanic Touch Screen Gloves

• Laminated O-Ring Wall Chart

• 2 x Koolgator® Cooling Neck Wrap

• 4 x Four Seasons Online Training Credits

• Chance to win a Refrigerant Recycle Machine

PART NO. 99902KIT INCLUDES:

Four Seasons® new Vehicle Comfort Center kit helps jump start your shop into the new “greener”era of automotive A/C service & repair. Complete with an R1234yf gauge set and two paid registration forms to an EPA approved Section 609 Training and Certification program, your shop will be one step closer in the fight to help lower the risk of global warming.

THE FUTURE IS NOW

March 1st - September 30th

Complete promotional scorecard by installing 20 Four Season® new or remanufactured compressors

Complete Section 609 Training & Certification

Register your Vehicle Comfort Center Online

Enter for a chance to win an R1234yf Combo Refrigerant Recycle Machine 3 WAYS TO GET A TOTAL OF 10 ENTRIES:

532

DID YOU KNOW? The US EPA has mandated that all vehicle manufacturers transition from R134a to thenewly approved R1234yf refrigerant by 2021. See reverse side for more information.

INTRODUCING A PREMIUM LINE OF 4S SELECTTM PRODUCTS

• Manufactured by SMP® Temperature Control Division

• Significant design improvements over the O.E or competitor units

• Engineered to solve known O.E flaws with premium components

• Validated in house to the highest quality standards

Four Seasons new line of 4S SELECTTM products are designed with premium components that exceed O.E. performance.

*Four Seasons® requires the Accumulator/Filter Drier and Orifice Tube/TXV Valve to be replaced, and the system completely flushed for Compressor warranty. It is strongly recommended that the Condenser be replaced on vehicles newer than 2002.

5 Year / 50,000 Mile Warranty*

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The time is now for A/C Specialist & A/C Repair Shops to become familiar with the transition to R1234yf. Technicians who receive a monetary value for servicing a vehicle with R1234yf will be required by EPA regulations to successfully complete an approved Section 609 Training and Certification Program. In addition, Technicians must use certified service equipment designed for recovery only or recovery, recycling and recharging A/C systems.

As the automotive industry moves towards a greener future, the US EPA has mandated that all vehicle manufacturers transition from R134a to the newly approved R1234yf refrigerant by 2021. Over the last few years, many manufacturers have implemented this change with several models equipped with R1234yf refrigerant on the road today.

THE FUTURE IS NOW

March 1st - September 30th

KEY NOTES

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KEEPIN’ YOU COOL! PROMOTION

www.Haydenauto.com

WAYS TO SHARE YOUR STORY• SHARE your story on the Hayden® Automotive Facebook page• GIVE US A REVIEW - Leave us a star rating and leave us a comment• SNAP A PIC with you and your favorite Hayden® product with a caption of your choice

Scan here to watch this customers story.

While we keep our customers cool with quality engine cooling and innovative new products, our customers keep us lookin’ cool by their continuous support!

MARCH 1ST - SEPTEMBER 30TH

STARTING MARCH 1ST THROUGH SEPTEMBER 30TH, TELL US HOW HAYDEN® AUTOMOTIVE HAS BEEN KEEPIN’ YOU COOL!

Simply share your story, on Facebook with #KEEPINITCOOLWITHHAYDENAUTO. Every qualifying submission will receive a Hayden® Automotive can coolie!

EVERY QUALIFYING SUBMISSION WILL ALSO BE ENTERED INTO A MONTHLY DRAWING FOR A CUSTOMIZED HAYDEN®

AUTOMOTIVE COLEMAN® COOLER!

Coleman® is a registered trademark of The Coleman Company, Inc.

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ENTER TO WIN A TRIP FOR TWO

Counterman have the opportunity to win a round trip for two, to Industry Week 2017 when they choose Four Seasons®!

DON’T ROLL THE DICE ON QUALITY...Don’t roll the dice on quality, especially when it comes to choosing quality parts for your customers. Choosing a low-cost alternative could leave you with more than just a lost sale. When your customers call, make Four Seasons® your first choice for quality parts and you could be rolling the dice in Vegas at Industry Week 2017!

INDUSTRY WEEK 2017

• A deck of Four Seasons® playing cards

• Automatic entry into a monthly drawing for a 100 piece poker set

• Automatic entry into grand prize drawing for a round trip for two, to Industry Week 2017

Simply sell 10 Four Seasons complete A/C kits*, complete the promotional scorecard and submit.

Every qualifying scorecard will receive:

Increase your odds by including a testimonial of why your first choice is Four Seasons® and we’ll send you the deck of Four Seasons® playing cards PLUS a customized 4S hat and an additional entry into the grand prize drawing!

Valid through participating Four Seasons® distributors or directly with Four Seasons® customers. Proof of sell necessary. Purchasers not set up with Four Seasons® PAC-Kit program may still be eligible by work order or invoice showing sell of Four Seasons® compressor, accumulator / filter drier, orifice tube or expansion device and DURA II or TEMP Select flush with same date of purchase.

Don’t forget to share your testimonial on Facebook #FourSeasonsismyfirstchoice

COUNTERMAN PROMOTION • MARCH 1ST - SEPTEMBER 30TH 2017

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2-STEP HANDS-FREE FLUSH KIT PROMOTION

3 Quarts of DURA II Premium Flush

6 Quarts of TEMP Select™ Flush

Four Seasons® Flush Gun

2 pairs of Safety Shop Glasses

Importance of Flushing Countermat

Four Seasons Bay Banner Redemption*

Kit Includes:

March 1st - September 30th, 2017

PART NO. 99903

Often times, several quarts of flush are necessary to thoroughly flush the system, making it an expensive and labor intensive step in the repair process. However, it is also one of the most crucial steps following a catastrophic compressor failure. Skipping this step may void compressor warranty and result in a comeback.

*Must complete easy 5 question quiz.

BONUS!

Enough for another two jobs!

Four Seasons® 2-Step Hands Free Flushing Kit offers a cost effective and convenient flushing solution for those highly contaminated systems.

Flush highly contaminated systems more effectively!

See reverse side for more information on Four Seasons® 2-Step Hands-Free Flush kit and process.

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Four Seasons® requires the Accumulator/Filter Drier and Orifice Tube/TXV Valve to be replaced, and the system completely flushed for Compressor warranty. It is strongly recommended that the Condenser be replaced on vehicles newer than 2002.

Four Seasons® Flush Gun Design uses a continuous supply of regulated shop air as well as a universal adapter which allows a busy technician to hook up the component, start the flush process and work on something else while the tool does the work. Some closed loop flushing machines can cost upwards of $2,500. Get the same result for a fraction of the cost.

STEP 1Begin with Four Seasons® Temp Select™ flush solvent to remove debris and dirty oil from the system. Temp Select Flush is a highly effective, economical

flush solvent.

STEP 2Follow up with a small amount of the DURA II flush to ensure all flush solvent residue is removed from the system. DURA II is a premium, highly evaporative flush and will remove all traces of slower evaporating solvent residue and oil resulting in less evacuation time.

Temperature Control Division

EXAMPLE OF PROPER FLUSHING TECHNIQUE 1. Requires continuous air pressure 2. Meter 1/3 quart of flush into evaporator 3. Allow to soak for 10-15 minutes 4. Flush at 40 PSI 5. Air purge at 80 PSI for 30 minutes

69991 Dura II Quart69994 Tech Select Quart

SEARCH: Four Seasons Automotive

FOUR SEASONS® 59172 FLUSH GUN

Flush TankUniversal Adapter (Hands Free Flush)

Pressure Regulator

Rubber Tip

18" Rubber Hose

Shut off valve

A SUCCESSFUL FLUSH REQUIRES: HIGH QUALITY FLUSH SOLVENT NOTE: MORE THAN ONE QUART OF FLUSH MAY BE REQUIRED TO FLUSH THE SYSTEM

• Evaporates Rapidly: Leaves No Residue• Chemically Stable: Safe on System Materials• Safe To Use

AN EFFECTIVE FLUSHING TOOL • Complete flow control • Enables hands-free connection • Maintains solvent momentum through component • Allows seamless transition to air-purge

When doing the job right, turn it around faster with Four Seasons new 2-Step Hands Free Flushing Kit.

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JAN FEB MAR APR MAY JUNE JIULY AUG SEPT OCT NOV DEC Thirsty for Knowledge Fou Seasons: ACIHayden Feat1.1red Item Fou Seasons ACIHayden Triviia Friday Four Season,s ACI

Ou<Sto mer Sucoess Fou Season,s: ACI

Ask d,e Expert Fou Season,s: ACIHlaydeni

I

You um

Join us on Social Media! Thirsty for Knowledge: Whether it's a Tech Tip, a "Did You Know" or a piece of information we think will enrich your knowledge, you can find it here.

Feature Item: Stay current with fresh new items released monthly from SMP® Temperature Control Division. With each new release we highlight parts that feature exclusive coverage, late model applications and even solutions to known pattern failures.

�I Trivia Friday: Ready for the weekend but still have a few hours to go? Stop by and check out our Trivia Friday on Facebook or lnstagram and test your knowledge.

Customer Success: We enjoy hearing about our customers' success when they choose us as their first stop supplier! Share yours with us now on Facebook, lnstagram or Twitter.

Ask the Expert: Have a question for the experts? Let us know and we'll post it for other customers who may have the same questions!

�ASONS' WINDOW @ DOOR ···""""·'·"'··"· COMPONENTS

HAYDEN®t·-·----�------=

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Q1 Q2 Q3 Q4

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Product Updates

TechSmart® Product Releases

TechSmart® Product Booklets

TechSmart® Bench Guide

‘Best of TechSmart’ Program

Standard® Just The Facts

National Media Communications Programs

QWIK-SENSORTM Multi-Coverage TPMS

Standard® OE-Match TPMS

Intermotor® Import Leader By Design

Standard® Diesel Program

TechSmart® Product Focus

TechSmart® e-Blast Program

National Promotions

Standard® 'Why I Trust Standard' Giveaway

Standard® 'YouTube Tech Star' ChallengeQWIK-SENSORTM Bulk Special PromotionStandard® OE-Match TPMS Promotion

Standard Blue Streak® Automotive Scholarship

Intermotor® Import Leader Automotive Scholarship

TechSmart® Headlight Harness Assortment Promo

Hayden® Automotive 'Keepin' You Cool' Promo

Four Seasons® 'The Future is Now' Promotion

Four Seasons® Counterman Promotion

Four Seasons® '2-Step Hands-Free Flush Kit' Promo

Show Information

AWDA Oct 29-31

AAPEX Oct 31-Nov 2

New PTS Training Topics

Diagnose and Repair Vehicle Networks

Electronic Transmission Diagnosis

Chrysler Drivability Solutions

Solve the Most Difficult DTCs

Light Duty Diesel DPF and DEF Solutions

New PTS On-Demand Training Topics

Variable Valve Timing Fundamentals

GM 4.8, 5.3, and 6.0L Tips and Tricks

Wiring Diagram Fundamentals

Modern Valve Actuation SystemsASE Test Prep - A8 Engine Performance

Key Off Draw Diagnosis

Misfire Diagnostic Fundamentals

Basic Lab Scope Connection and Setup

Voltmeter Fundamentals

VW and Audi Scan Tool Tips

More Electrical Puzzles Part II

Brain Teasers: Diagnostic Puzzles from the Field Part III

MARKETING PROGRAM CALENDAR2017

SM P Temperature Cont ro l D iv is ionA U T O M O T I V E

Standard®, Four Seasons®, Intermotor®, TechSmart®, Hayden Automotive®, ACI®, and QWIK-SENSOR™ are registered trademarks of Standard Motor Products, Inc. All other trademarks belong to their respective holders. Product names, logos, brands, vehicle makes/models and other trademarks referred to are the property of their respective trademark holders. These trademark holders are not affiliated with Standard Motor Products, Inc., or our products.

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