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2017 HIV PreventionMinority Media Campaign
Florida HIV/AIDS Comprehensive Planning Network Integrated Planning Meeting
Kissimmee, FL
Jenny Pace
Community Engagement Team Lead
Florida Department of Health
Bureau of Communicable Diseases
HIV/AIDS Section
May 18, 2017
Division of Disease Control and Health Protection
• Statewide media campaign
• Contract term: February 2017-December 2019
• Year one flight dates: May-December 2017
• Focusing on six key markets for paid broadcast and out of home nets unpaid value add to broaden exposure in secondary statewide markets
• Website/SEO, digital/mobile, social media, and events will always be delivered statewide
Prototype: Billboard
Prototype: Digital banner advertisement
Prototype: Print advertisement
Prototype: Custom tent provider will use to conduct outreach at events
KnowYourHIVStatus.com
Jenny PaceCommunity Engagement Team LeadHIV/AIDS SectionFlorida Department of [email protected]
Division of Disease Control and Health Protection
