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2017 Global Liquid Waste Treatment Visionary Innovation Leadership Award
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 2 “We Accelerate Growth”
Contents
Background and Company Performance ........................................................................ 3
Industry Challenges .............................................................................................. 3
Focus on the Future and Best Practices Implementation for PROXA............................. 3
Conclusion........................................................................................................... 5
Significance of Visionary Innovation Leadership ............................................................. 6
Understanding Visionary Innovation Leadership ............................................................. 6
Key Benchmarking Criteria .................................................................................... 7
The Intersection between 360-Degree Research and Best Practices Awards ....................... 7
Research Methodology .......................................................................................... 7
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................... 8
About Frost & Sullivan ................................................................................................ 9
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 3 “We Accelerate Growth”
Background and Company Performance
Industry Challenges
Water remains a scarce, valuable resource for much of the developing world due to
droughts, mismanagement of resources, and contamination. Increasing amounts of water
are used in industrial, manufacturing, and mining processes. The demand for liquid waste
management technologies that are energy efficient, environmentally friendly, sustainable,
and cost-effective drives the need for novel solutions to address waste disposal issues. As
a result, the global liquid waste management technologies market showed an annual
compound growth rate of 7.4% in 2015 and valued at 38 USD billion in 2015 and expects
to reach 54 billion USD by 2020.
Key challenges facing the liquid waste management industry include lack of safe disposal
methods for brine salt extracted from purifying water reserves and slow technological
adoption. Stringent laws from environmental regulatory bodies limit disposal of salts
derived from treating wastewater into the environment—putting pressure on both
industrial sectors and water treatment technology companies. As a result, continuous
innovation is required to develop efficient and cost-effective solutions.
Focus on the Future and Best Practices Implementation for PROXA
PROXA: Providing Innovative Solutions to Old Problems
PROXA commits to innovation and, therefore, builds and develops multiple solutions for
treating polluted water. The company focuses on mineral resources, energy production,
chemical industries and consumer goods, specifically to reduce liquid waste and extract
value from it. It differentiates itself from competitors by providing a long-term holistic
solution for its clients. For instance, it does not just remove waste from the water; it also
assists clients in optimising existing processes to make them more economic and efficient.
Technologies such as Cascade and Glacier which enable the recovery of valuable by-
products for re-use from concentrated waste brine is exemplary of PROXA’s innovation,
strong research and development presence, and overall commitment to solving difficult
water treatment problems. On a global scale, PROXA is among the first companies to
commercialize Eutectic Freeze Crystallization (EFC) on an industrial scale, making them a
world leader in implementing the EFC process for industrial purposes.
Eutectic Freeze Crystallization: A Game-changer for Liquid Waste Management
Until now, the liquid waste management market successfully developed thermal and non-
thermal zero liquid discharge (ZLD) technologies to purify contaminated water for
numerous industries. However, brine treatment technologies are lagging behind the needs
of customers and often require the establishment of storage dilution facilities with waste
often discarded back into the environment. The EFC process implemented by PROXA is a
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 4 “We Accelerate Growth”
game changer to the liquid waste management market enabling clients to treat brine
extracted from effluent into usable products.
EFC is a modified process which originates from research completed by the University of
Cape Town in South Africa. The process was modified to enhance scalability, be energy
efficient, and ensure commercialisation success. The process works by bringing brine or an
acidic solution down to its lowest possible temperature of solidification, known as the
eutectic point. At this point, the brine or acid crystallize, and the salts sink to the bottom
while the water turns to ice and floats on top, efficiently separating the water and highly
purified salts. A variety of salts can extract from mixed brines at high purities including
sodium sulfate, phosphate salts, calcium carbonate, and others. These by-products can be
used in construction, for manufacturing detergents, and fertilizers, among other things. In
contrast to traditional and competing technologies, EFC combines lower capital and
operating cost with the recovery of valuables from waste streams at low-temperatures.
Therefore PROXA’s clients can establish sustainable, profitable, and environmentally friendly
solutions.
Prioritizing Growth through Strategic Alliances
Over the past 30 years of its business, PROXA experienced impressive financial,
geographical, and technological growth. PROXA achieves a double digit annual growth rate,
indicating steady and sustainable growth. This financial success allowed for expansion into
South America and the Middle East. In addition to this, the company has a strong presence
across Africa and Australia. PROXA’s expertise is now highly sought in the mining, oil and
gas, petrochemical, food and beverage, steel, paper and power industries of these regions.
PROXA increased its technical competencies and enhanced service offering through the
strategic acquisitions of smaller companies. This strategy enables PROXA to serve clients at
several points in the waste treatment value chain—from ideation, design to creation right
through to operation, maintenance and optimization. This holistic approach sets the
company apart from its competitors.
In addition to working with other institutions, PROXA builds its unique approach to
creating strategic alliances within the company—ensuring that top management,
technicians, and financiers work together and are well informed on activities outside their
respective fields. PROXA employs a flat organizational structure to ensure approachability
between managers and other staff, aiding in the smooth completion of projects. The
company’s stellar operational efficiency is guaranteed through four key practices:
1. Optimization: PROXA always strives for optimization in all areas.
2. Entrepreneurialism: The Company encourages its employees to take on
entrepreneurial ventures within the company, allowing them to explore their
interests while growing PROXA’s capabilities.
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© Frost & Sullivan 2017 5 “We Accelerate Growth”
3. Cooperation: PROXA depends on this third important pillar to maintain operational
excellence. The company ensures effective collaboration between all stakeholders
by creating strategic alliances between them and implementing efficient
information sharing processes.
4. Empowerment: The Company ensures that all staff members working on a project
have the adequate skills and knowledge to address client queries in a timely and
efficient manner. Empowerment allows PROXA to maintain efficiency.
Mega Trends Propel PROXA Forward
The demand for liquid waste management technologies which can reduce or eliminate
waste is one of the Mega Trends affecting research and development processes within the
waste management industry. Innovating to zero implies that companies are manufacturing
products and technology which aid in achieving zero waste, emissions, and defects.
PROXA’s zero liquid discharge technologies can recover 99% liquid from waste; therefore,
able to meet most customers’ needs. In addition to this, PROXA’s EFC technology can
purify brine salts up to 99.8% purity, allowing reuse.
According to Frost & Sullivan research, six new Mega Cities with populations above 5
million will emerge by 2025 in South Africa, Angola, Tanzania, Zambia, Rwanda, and
Uganda. Rapid urbanization within emerging and new markets in Africa will necessitate
increased investments in infrastructure to ensure that industries can meet demand.
Disposal of diluted salt brines back into water streams endangers the environment and its
inhabitants. PROXA’s implementation of the EFC process significantly reduces the
occurrence of this problem within industrial sectors—further demonstrating how the
company plans for future water infrastructure and resources.
PROXA provides above industry average water management solutions to global companies
such as Anglo American, Glencore, Barrick Gold, Sasol, Shell, Nestle, AB Inbev, Arcelor
Mittal and Engie, to name a few. Association with these companies is a testament to the
work quality produced by the company and also serves to increase brand equity.
Conclusion
PROXA provides world-class liquid waste treatment technologies for the entire water value
chain. Its ability to manufacture technologies which innovate to zero waste is exemplary
of its prime research and development focus. The EFC technology which enables 99.8%
purification of brine salts extracted from the removal of water from liquid waste,
showcases PROXA’s compelling service offering and its state of the art technologies. With
its strong overall performance, PROXA earns Frost & Sullivan’s 2017 Global Visionary
Innovation Leadership Award in the liquid waste treatment market.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 6 “We Accelerate Growth”
Significance of Visionary Innovation Leadership
A visionary innovation leadership position enables a market participant to deliver highly
competitive products and solutions that transform the way individuals and businesses
perform their daily activities. Such products and solutions set new, long-lasting trends in
how technologies are deployed and consumed by businesses and end users. Most
important, they deliver unique and differentiated benefits that can greatly improve
business performance as well as individuals’ work and personal lives. These improvements
are measured by customer demand, brand strength, and competitive positioning.
Understanding Visionary Innovation Leadership Visionary Innovation is the ability to innovate today in the light of perceived changes and
opportunities that will arise from Mega Trends in the future. It is the ability to scout and
detect unmet (and as yet undefined) needs and proactively address them with disruptive
solutions that cater to new and unique customers, lifestyles, technologies, and markets.
At the heart of visionary innovation is a deep understanding of the implications and global
ramifications of Mega Trends, leading to correct identification and ultimate capture of
niche and white-space market opportunities in the future.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 7 “We Accelerate Growth”
Key Benchmarking Criteria
For the Visionary Innovation Leadership Award, Frost & Sullivan analysts independently
evaluated two key factors—Focus on the Future and Best Practices Implementation—
according to the criteria identified below.
Focus on the Future
Criterion 1: Focus on Unmet Needs
Criterion 2: Visionary Scenarios through Mega Trends
Criterion 3: Growth Pipeline
Criterion 4: Blue Ocean Strategy
Criterion 5: Growth Performance
Best Practices Implementation
Criterion 1: Vision Alignment
Criterion 2: Process Design
Criterion 3: Operational Efficiency
Criterion 4: Technological Sophistication
Criterion 5: Company Culture
The Intersection between 360-Degree Research and Best
Practices Awards
Research Methodology
Frost & Sullivan’s 360-degree research
methodology represents the analytical
rigor of our research process. It offers a
360-degree-view of industry challenges,
trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission and
commission. Successful growth strategies
are founded on a thorough understanding
of market, technical, economic, financial,
customer, best practices, and demographic
analyses. The integration of these research
disciplines into the 360-degree research
methodology provides an evaluation
platform for benchmarking industry players and for identifying those performing at best-
in-class levels.
360-DEGREE RESEARCH: SEEING ORDER IN
THE CHAOS
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 8 “We Accelerate Growth”
Best Practices Recognition: 10 Steps to Researching,
Identifying, and Recognizing Best Practices
Frost & Sullivan awards follow a 10-step process to evaluate award candidates and assess
their fit with select best practice criteria. The reputation and integrity of the Awards are
based on close adherence to this process.
STEP OBJECTIVE KEY ACTIVITIES OUTPUT
1 Monitor, target, and screen
Identify award recipient candidates from around the globe
Conduct in-depth industry research
Identify emerging sectors Scan multiple geographies
Pipeline of candidates who potentially meet all best-practice criteria
2 Perform 360-degree research
Perform comprehensive, 360-degree research on all candidates in the pipeline
Interview thought leaders and industry practitioners
Assess candidates’ fit with best-practice criteria
Rank all candidates
Matrix positioning all candidates’ performance relative to one another
3
Invite thought leadership in best practices
Perform in-depth examination of all candidates
Confirm best-practice criteria Examine eligibility of all candidates
Identify any information gaps
Detailed profiles of all ranked candidates
4
Initiate research director review
Conduct an unbiased evaluation of all candidate profiles
Brainstorm ranking options Invite multiple perspectives on candidates’ performance
Update candidate profiles
Final prioritization of all eligible candidates and companion best-practice positioning paper
5
Assemble panel of industry experts
Present findings to an expert panel of industry thought leaders
Share findings Strengthen cases for candidate eligibility
Prioritize candidates
Refined list of prioritized award candidates
6
Conduct
global industry review
Build consensus on award candidates’ eligibility
Hold global team meeting to review all candidates
Pressure-test fit with criteria Confirm inclusion of all eligible candidates
Final list of eligible award candidates, representing success stories worldwide
7 Perform quality check
Develop official award consideration materials
Perform final performance benchmarking activities
Write nominations Perform quality review
High-quality, accurate, and creative presentation of nominees’ successes
8
Reconnect with panel of
industry experts
Finalize the selection of the best-practice award recipient
Review analysis with panel Build consensus Select winner
Decision on which company performs best against all best-practice criteria
9 Communicate recognition
Inform award recipient of award recognition
Present award to the CEO Inspire the organization for continued success
Celebrate the recipient’s performance
Announcement of award and plan for how recipient can use the award to enhance the brand
10 Take strategic action
Upon licensing, company may share award news with stakeholders and customers
Coordinate media outreach Design a marketing plan Assess award’s role in future strategic planning
Widespread awareness of recipient’s award status among investors, media personnel, and employees
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 9 “We Accelerate Growth”
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth
and achieve best in class positions in growth, innovation and leadership. The company's
Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined
research and best practice models to drive the generation, evaluation and implementation
of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 31 offices on six continents. To join our Growth Partnership, please visit
http://www.frost.com.