23
2017 Chapter Delegates Meeting Day 1 - November 7 1 Vice President, Darren J. Davis, CGCS Welcome and Introductions 2 ADMINISTRATIVE ITEMS To Leann by conclusion of tomorrow’s meeting Employer Thank-you Letter Expense Report Tomorrow’s Breakfast 6:00 am Hilton Ballroom Busses to Headquarters: Load at 6:50 am Bus 1: Abels to Jacobs Bus 2: Jeffery to Woodfield 3 GCSAA Board of Directors Peter J. Grass, CGCS Imm. Past President Hilands Golf Club Billings, MT Rafael Barajas, CGCS Secretary Treasurer Boca Grove Plantation Boca Raton, FL Darren J. Davis, CGCS Vice President Olde Florida Golf Club Naples, FL Kevin P. Sunderman Director Isla Del Sol Yacht & Country Club St. Petersburg, FL Mark F. Jordan, CGCS Director Westfield Group Country Club Westfield Center, OH John R. Fulling, Jr., CGCS Director Kalamazoo Country Club Kalamazoo, MI Bill H. Maynard, CGCS President Country Club of St. Albans St. Albans, MO Kevin P. Breen, CGCS Director La Rinconada Country Club Los Gatos, CA Keith A. Ihms, CGCS Director Bella Vista POA Bella Vista, AR 4

2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

  • Upload
    ngolien

  • View
    214

  • Download
    1

Embed Size (px)

Citation preview

Page 1: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

2017 Chapter Delegates MeetingDay 1 - November 7

1

Vice President, Darren J. Davis, CGCSWelcome and Introductions

2

ADMINISTRATIVE ITEMS• To Leann by conclusion of tomorrow’s meeting

• Employer Thank-you Letter • Expense Report

• Tomorrow’s Breakfast • 6:00 am Hilton Ballroom

• Busses to Headquarters: Load at 6:50 am • Bus 1: Abels to Jacobs • Bus 2: Jeffery to Woodfield

3

GCSAA Board of Directors

Peter J. Grass, CGCS Imm. Past President

Hilands Golf Club Billings, MT

Rafael Barajas, CGCS Secretary Treasurer

Boca Grove Plantation Boca Raton, FL

Darren J. Davis, CGCS Vice President

Olde Florida Golf Club Naples, FL

Kevin P. Sunderman Director

Isla Del Sol Yacht & Country Club

St. Petersburg, FL

Mark F. Jordan, CGCS Director

Westfield GroupCountry Club

Westfield Center, OH

John R. Fulling, Jr., CGCS Director

Kalamazoo Country Club Kalamazoo, MI

Bill H. Maynard, CGCS President

Country Club of St. Albans

St. Albans, MO

Kevin P. Breen, CGCS Director

La Rinconada Country Club

Los Gatos, CA

Keith A. Ihms, CGCS Director

Bella Vista POA Bella Vista, AR

4

Page 2: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

President Bill H. Maynard, CGCSPresident’s Message

5 6

7 8

Page 3: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Did you wake up this morning intending to change the world?

9 10

11

First Fred Principle

Everyone makes a difference

12

Page 4: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

First Fred Principle

Everyone makes a difference

13

Second Fred Principle

Success is built on relationships

14

Third Fred Principle

Create value for others

15

Visit GCSAA.org to take this important step in expanding your career.

CGCSAre you motivated to be the best you can be? Earning the

CGCS designation demonstrates your knowledge andpersonal commitment to your profession. Apply today.

Fourth Fred Principle

Reinvent yourself regularly

16

Page 5: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Whatever you are, be a good one.

-Abraham Lincoln

17

Find out who you are. And, do it on purpose.

-Dolly Parton

18

Did you wake up this morning intending to change the world?

19

J. Rhett EvansCEO Report

20

Page 6: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Col. John Morley 1927

“This Association will be founded on justice, faithful brotherhood and generous benevolence. It will seek to so mold and influence human character as to make men rightly appreciate and esteem one another…”

21 22

23 24

Page 7: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

DISASTER RELIEF

• Chapters - $63,570 • Individual - $5,735 • Corporate - $20,521 • GCSAA/EIFG - $40,000 • GCSAA Staff Contributions: $19,616

To date, total donations raised $150,000

25 26

WEE ONE PARTNERSHIP

As a part of the agreement: • GCSAA will provide a financial donation

• GCSAA will promote Wee One’s cause and events through various traditional media channels and provide booth space at GIS

• GCSAA Immediate Past President will serve on the Wee One Benevolence Committee

The mission is to assist golf course management professionals (or their

dependents) who incur overwhelming expenses due to medical hardship without comprehensive insurance or

adequate financial resources.

27

Report of GCSAA

28

Page 8: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

FINANCIALS

$14,000,000

$15,000,000

$16,000,000

$17,000,000

$18,000,000

$19,000,000

2013 2014 2015 2016 2017 2018

Revenue Expense

Revenue $15,540,000 $16,464,000 $16,943,000 $17,439,000 $18,066,000 $18,320,000Expense $15,537,000 $16,221,000 $16,796,000 $17,770,000 $17,963,000 $18,120,000

Revenue & Expense History - GCSAA

29

GOLF INDUSTRY

30

EDUCATION CONFERENCE

31

FINANCIALSGolf Industry Show

$0

$900,000

$1,800,000

$2,700,000

$3,600,000

$4,500,000

2012 2013 2014 2015 2016 2017 2018*

$4,253,000$3,880,000

$3,534,000$3,663,000$3,434,000

$2,787,000$2,474,000

Net Revenue *Projected

32

Page 9: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Key member services & initiatives

33

ENVIRONMENTALPROGRAMS

34

CHAPTEROUTREACH

35

GOVERNMENTAFFAIRS

36

Page 10: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

FINANCIALSPriority Member Focus Spend

$0

$760,000

$1,520,000

$2,280,000

$3,040,000

$3,800,000

2012 2013 2014 2015 2016 2017 2018*

$3,692,733$3,429,114

$3,228,739$2,956,427

$2,737,465$2,527,788

$2,312,845

Field Staff, Advocacy & Outreach, Research & Environment*Projected

37

MEMBERSHIP

38

PROFESSIONAL

CERTIFIED

CLASS A

CLASS B

CLASS C

EQUIP. MANAGER

12,985

1,295

5,233

3,060

3,356

846

17,380Membership

39

0

5,000

10,000

15,000

20,000

Total MembershipProfessional Membership

membership

2008 2020

40

Page 11: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Strategy1. Mission Focused2. Growth3. Brand Recognition

41

DEPARTMENT LEADERSHIP UPDATES

Eric Hiebert Information Technology

Chava McKeel Government Affairs

Eric Olson Marketing

Joey Blackburn Finance & Member Solutions

Jana Brown Conference Events & Meeting Planning

Mark Johnson Environmental Programs

Matt Brown Corporate Sales

Nate Scott Human Resources

Scott Hollister Publications

Shelia Finney Member Programs

Eileen Bangalan Business Strategy

Steve Randall Chapter Outreach

Shari Koehler Professional Development

Mischia Wright EIFG

Angela Hartmann Communications

42

Ireland MexicoCanada

International

Ed. License Agreement

43 44

Page 12: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

BRANDRECOGNITION

45

What exactly is a brand?

46

$2.35 $4.15

What’s in a Brand?

47

2. Branding Improves Recognition

3. Branding Creates Trust

1. Branding Builds Value and Credibility

4. Branding Generates Opportunities

brand recognition

48

Page 13: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

What about our brand?

49

Show/Program Feature/Integration Number of Executions

Morning Drive Golf Industry Show editorials 5x

PGA TOUR on NBC GCSAA superintendent on yardage book info graphic 15x

PGA TOUR on Golf Channel GCSAA superintendent on yardage book info graphic 15x

Golf Central “Course Conditions” features 43x

LPGA Tour “Course Set-Up” features 88x

Live From Superintendent interviews 4x

Morning Drive Superintendent interviews 5x

2017 SPONSORSHIP RECAP

50

51 52

Page 14: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

IF YOU LOVE GOLF LIKE I DOThank a Golf Course Superintendent

STORYMY

STORYMY

STORYMY

STORYMY

STORYMY

STORYMYGolf Course Superintendents Association of America

Thank a Golf Course Superintendent at www.gcsaa.org/thankasuperintendentand be entered to win a trip to the 2015 PGA Championship!

Carolinas Golf Course Superintendents Association

Text

53 54

how are you doing?

55 56

Page 15: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

1. Represent the brand

The ask

2. Increase your profession’s brand presence- Scorecards- Business Cards- Equipment- Facility- Staff Apparel

3. Consider adopting the universal logo for affiliated chapters (GCSAA will pay up to $1000 and assist with design)

57

brand recognition

58

Central Florida Chapter

Florida Chapter

Georgia Chapter

Kansas Chapter

North Florida Chapter

Ontario Chapter

Rio Grande Chapter

Suncoast Chapter

Treasure Coast Chapter

Wisconsin Chapter

59 60

Page 16: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

“The purpose of life is to contribute in some way to making things better.”

― Robert F. Kennedy

thank you for your service

61

Vice President, Darren J. Davis, CGCS Associate Director EIFG, Mischia Wright

Rounds 4 Research

62

ROUNDS 4 RESEARCH TASK GROUPDarren J. Davis, CGCSOlde Florida Golf Club

Naples, FL Task Group Chair

Mark F. Jordan, CGCSWestfield Country Club Westfield Center, OH

Task Group Vice-Chair

Leslie A. Carpenter, Jr.Newton Country Club

Newton, NJ

Paul L. Carter, CGCSBear Trace at Harrison Bay

Harrison, TN

Kenneth A. Gorzycki, CGCS Horseshoe Bay Resort

Horseshoe Bay, TX

Timothy B. KregerCarolinas GCSA

Liberty, SC

Nicholas D. KearnsThe Oaks club

Venice, FL

Dolf MayTroon Golf

Scottsdale, AZ

Mark M. MurphyGeneral’s Ridge Golf Course

Bristow, VA

Lori RussellPeaks & Prairies GCSA

Lolo, MT

Paul RamsdellWestern Washington GCSA

Gig Harbor, WA

Jeffrey R. Sexton, CGCSEvansville Country Club

Evansville, IN

Brett StarkMarriott Golf

Highlands Ranch, CO

Courtney R. Young, III, CGCSSettindown Creek at Ansley Golf Club

Marrietta, GA

S. Matthew Wharton, CGCS, MGCarolina Golf Club

Charlotte, NC

63

ACHIEVEMENTS

• 72 GCSAA Chapters and turfgrass organizations received donations in 2017.

• Since 2012, more than $600,000 has been distributed to these organizations to provide research funding at land grant universities BMP projects, education programs and state golf days

64

Page 17: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

0

250

500

750

1000

1250

2017 SUCCESS

NUMBERS OF ROUNDS DONATED 26% INCREASE FROM 2016

2015

807

2016

929

2017

1,166

65

0

250

500

750

1000

1250

2017 SUCCESS

NUMBERS OF ROUNDS SOLD 33% INCREASE FROM 2016

2015 672

2016

817

2017

1,083

66

INCREASE IN PROCEEDS OVER 2016

$56,000

67

Twitter – Over 125,000 impressions promoting R4R and Toro’s support of the program.

Over 2,500 Engagements

Instagram- Over 17,400 ImpressionsOver 550 Engagements 

68

Page 18: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Total reach 523,550

14,397 Clicks

69

Thanks Carolinas GCSA

for your social media video promotion!

70

TOP FUNDRAISERS

2017 Top 5 Fundraisers

$10,358#1

#2

#3

#4

#5

71

TOP FUNDRAISERS

2017 Top 5 Fundraisers

$13,235#1

#2

#3

#4

#5

72

Page 19: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

TOP FUNDRAISERS

2017 Top 5 Fundraisers

$15,614 Florida Chapter

#1

#2

#3

#4

#5

73

TOP FUNDRAISERS

$19,826 Florida Chapter

#1

#2

#3

#4

#5

2017 Top 5 Fundraisers

74

TOP FUNDRAISERS

$50,000#1

#2

#3

#4

#5

2017 Top 5 Fundraisers

75

TOP FUNDRAISERS

2018 Auction April 30-May 6

#1

#2

#3

#4

#5

Rounds Collected Goal 1,280

313 Rounds to Date

2017 Top 5 Fundraisers

76

Page 20: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

HOW TO PARTICIPATE

Creative materials, donor forms, information and planning documents

can be found at:

www.rounds4research.com

77

SECURE YOUR DONATIONS

Rounds 4 Research Donation Form Auction Dates: April 30 – May 6, 2018

FACILITY INFORMATION Name of Facility: Address:

City: State/Province: Zip Code: Country:

Business Phone: Fax: Web Site:

CONTACT PERSON FOR DONATION QUESTIONS Name: Title:

Phone: Email:

BUILD YOUR DONATION PACKAGE

# of holes per round: 9 18 27 36

# of golfers per round: Foursome (4 Golfers) Foursome (3 Golfers & 1 Member) Golf for 2 Please indicate additional items included in your package donation: Golf Carts Meals Hotel Please provide details for these additional items: __________________________________________________________________________ ___________________________________________________________________________________________________________________

Please indicate any restrictions that apply to your package donation: Golf Appropriate Attire Required Blackout Dates: _____________________________________ Blackout Days/Times: __________________________________________

Please list any other details/stipulations/guidelines for your donation: ________________________________________________________ ___________________________________________________________________________________________________________________ What is the total value of this donation package? (Include total value of fees, etc.) $:____________________________________________

How many of the above donation packages do you wish to donate? __________________________________________________________

If your facility is associated with a management company, please provide their name: ___________________________________________ Opening bid amounts are automatically set at 1/3 of the estimated value. Please indicate if you would like to set the opening bid at an alternate amount: ¼ of estimated value ½ of estimated value Other: _____________

To continue donating to future auctions, please circle the year(s) you would like to duplicate your donation: 2019 2020 2021

REDEMPTION CERTIFICATE

I would like the EIFG to provide the necessary gift certificates. Please provide expiration date. If no expiration date is provided, it will default to one year from purchase date.

I will provide the necessary gift certificates and will mail to the EIFG headquarters with this donation form.

Expiration date for certificates: ______________________________________

DONATION PROCEEDS

Proceeds from your donation will benefit:

_____________________________________________________ or The Environmental Institute for Golf (EIFG) Name of GCSAA Chapter or Turfgrass Foundation

GCSAA and the EIFG do not assume any responsibility whatsoever for the donation within the EIFG. Donor hereby expressly agrees to release, indemnify and hold harmless GCSAA and the EIFG, and their officers and directors, from any and all claims including, but not limited to, injury, death and loss of property, including said donation, that may be sustained.

Authorized Signature:

Print Name and Title:

Date:

Environmental Institute for Golf • 1421 Research Park Drive • Lawrence, KS 66049 | Rounds4Research.com Questions? Call us at 800-472-7878. Fax this form to 785-832-4448 or email it to [email protected]

78

COMMUNICATE TO GOLFERS

Beginning in March . . .

State Golf Associations Golfers

79

CHAPTER SUCCESS STORY

Florida Chapter

2016 $2,174

2017

$15,614

How did they do that, Nick?

80

Page 21: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Chapter Delegate Chapter President

Engaged Member Chapter Executive

Who is your Champion?

81

WHY PARTICIPATE?The beauty of Rounds 4 Research is that the EIFG works hand-in-hand with your chapter or organization to execute the program.

80% of funds generated are directed to your chapter for research, education and advocacy.

The chapter members donate rounds and the EIFG does the rest. It’s simple and easy!

82

LET’S GET STARTED

To get your chapter involved, contact:

Mischia Wright Associate Director, EIFG

[email protected]

83

CLOSING STATEMENTS

Vice President, Darren J. Davis, CGCS

84

Page 22: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Vice President, Darren J. Davis, CGCS Assoc. Director Env. Programs, Mark Johnson

State BMP Implementation

85

BMPs in place

2017

2018

2019

2020ALABAMA

ARIZONA ARKANSAS

CALIFORNIA COLORADO

CONNECTICUT

DELAWARE

FLORIDA

GEORGIA

IDAHO

ILLINOIS INDIANA

IOWA

KANSAS

KENTUCKY

LOUISIANA

MAINE

MARYLAND

MASSACHUSETTS

MICHIGAN

MINNESOTA

MISSISSIPPI

MISSOURI

MONTANA

NEBRASKANEVADA

NEW HAMPSHIRE

NEW JERSEY

NEW MEXICO

NEW YORK

NORTH CAROLINA

NORTHDAKOTA

OHIO

OKLAHOMA

OREGON

PENNSYLVANIA

RHODE ISLAND

SOUTHCAROLINA

SOUTHDAKOTA

TENNESSEE

TEXAS

UTAH

VERMONT

VIRGINIA

WASHINGTON

WESTVIRGINIA

WISCONSIN

WYOMING

HAWAII

ALASKA

Golf Course BMPs

GOAL:

50 BY

2020

ALABAMA

ARIZONA ARKANSAS

CALIFORNIA COLORADO

CONNECTICUT

DELAWARE

FLORIDA

GEORGIA

IDAHO

ILLINOIS INDIANA

IOWA

KANSAS

KENTUCKY

LOUISIANA

MAINE

MARYLAND

MASSACHUSETTS

MICHIGAN

MINNESOTA

MISSISSIPPI

MISSOURI

MONTANA

NEBRASKANEVADA

NEW HAMPSHIRE

NEW JERSEY

NEW MEXICO

NEW YORK

NORTH CAROLINA

NORTHDAKOTA

OHIO

OKLAHOMA

OREGON

PENNSYLVANIA

RHODE ISLAND

SOUTHCAROLINA

SOUTHDAKOTA

TENNESSEE

TEXAS

UTAH

VERMONT

VIRGINIA

WASHINGTON

WESTVIRGINIA

WISCONSIN

WYOMING

HAWAII

ALASKA

10

3

16

11

10

86

STATE BMP IMPLEMENTATION

87

STATE BMP IMPLEMENTATION

• Promote state BMP Development using the template or roll your state's existing BMP into the template

• Promote facility BMP plans through GCSAA’s Facility BMP Template

• Promote IPM written plans through GCSAA’s improved IPM Planning Guide

Objectives

BMP Seminar Thursday, February 8

10:00 am - Noon

IPM Session Wednesday, February 7

3:30 pm - 5:00 pm

88

Page 23: 2017 Chapter Delegates Meeting Welcome and · PDF fileImm. Past President Hilands Golf Club ... Marketing Joey Blackburn ... The beauty of Rounds 4 Research is that the EIFG works

Vice President Darren J. Davis, CGCSClosing Remarks

89

ADMINISTRATIVE ITEMS• To Leann by conclusion of tomorrow’s meeting

• Employer Thank-you Letter • Expense Report

• Tomorrow’s Breakfast • 6:00 am Hilton Ballroom

• Busses to Headquarters: Load at 6:50 am • Bus 1: Abels to Jacobs • Bus 2: Jeffery to Woodfield

90

Hilton BallroomDinner and Reception

91

2017 Chapter Delegates MeetingDay 1 - November 7

92