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BUSINESS MANAGEMENTWritten examination
Monday 6 November 2017 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 5.15 pm (2 hours)
QUESTION AND ANSWER BOOK
Structure of bookSection Number of
questionsNumber of questions
to be answeredNumber of
marks
A 6 6 50B 6 6 25
Total 75
• Studentsaretowriteinblueorblackpen.• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,
sharpenersandrulers.• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/or
correctionfluid/tape.• Nocalculatorisallowedinthisexamination.Materials supplied• Questionandanswerbookof28pages• Additionalspaceisavailableattheendofthebookifyouneedextrapapertocompleteananswer.Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• AllwrittenresponsesmustbeinEnglish.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2017
SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2017
STUDENT NUMBER
Letter
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2017BUSMANEXAM 2
SECTION A – Question 1–continued
Question 1 (8marks)GadgetIndustrieshasrecentlychangeditsbusinessstructurefrombeingasoletradertoapartnership.ThebusinesshasalsoemployedanewHumanResourceManagertooverseethisareaofmanagementresponsibility.
a. Definetheterm‘soletrader’. 1mark
b. Outlineonereasonwhyabusinessmaychoosetooperateasapartnershipratherthanasasoletrader. 2marks
SECTION A
Instructions for Section AAnswerallquestionsinthespacesprovided.
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SECTION A – Question 1–continuedTURN OVER
c. ThenewHumanResourceManagerhasexaminedthedatabelow.
2012 2013 2014 2015 2016 2017
20%
15%
10%
5%9%
14%
12%
21%
16%
18%
Gadget Industries Level of staff turnover
Thedatashowsthatthelevelofstaffturnover,whichisakeyperformanceindicator,haschangedovertime.
DescribetheimpactthatthischangemayhavehadononeotherkeyperformanceindicatorofGadgetIndustries. 2marks
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SECTION A – continued
2017BUSMANEXAM 4
d. Inordertoreducethelevelofstaffturnover,theHumanResourceManagerhasdecidedtoadoptapersuasivemanagementstyle.
Explainhowapersuasivemanagementstylemayassistinreducingthelevelofstaffturnover. 3marks
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SECTION A – continuedTURN OVER
5 2017BUSMANEXAM
Question 2 (3marks)Distinguishbetweenmediationandarbitrationasameansofdisputeresolution.
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2017BUSMANEXAM 6
SECTION A – Question 3–continued
Question 3 (10marks)CarBrightisacarcleaninganddetailingservicebusinessownedbyAaronBright.Itchargeshigherpricesthanitscompetitors.Followingastaffsurvey,itwasfoundthatsomeofCarBright’semployeesarelackingmotivation.Inaddition,somecustomershavecomplainedofslowserviceandthattheircarshavebeenreturnednotfullycleaned.
a. DescribeanappropriatemotivationstrategythatAaroncouldusetoimprovetheperformanceofhisemployees. 2marks
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SECTION A – Question 3–continuedTURN OVER
b. Aaronisconsideringinvestingintrainingforhisemployees.
DiscussasuitabletrainingoptionthatcouldbeusedforCarBright’semployees. 4marks
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SECTION A – continued
2017BUSMANEXAM 8
c. LockeandLatham’sGoalSettingTheoryhasbeenrecommendedtoAarontomotivatehisemployees.
ExaminewhetherthistheoryisappropriateforCarBright. 4marks
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SECTION A – continuedTURN OVER
9 2017BUSMANEXAM
CONTINUES OVER PAGE
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2017 BUSMAN EXAM 10
SECTION A – Question 4 – continued
Question 4 (13 marks)Small Goods Pty Ltd is a manufacturer of various types of processed meats, including ham, salami and sausages. The Operations Manager, Heidi, is concerned about the increasing level of wastage. She has set an objective to reduce wastage from the production process by 90% over the next two years.
a. Describe the principles of lean management. 2 marks
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SECTION A – Question 4–continuedTURN OVER
b. Heidihasinvestigatedtheintroductionofleanmanagementprinciples.
Explainhowleanmanagementprinciplesmightassistinthereductionofthelevelofwastageat SmallGoodsPtyLtd. 4marks
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2017BUSMANEXAM 12
SECTION A – Question 4–continued
c. AnalysetheimpactthatthereductionofthelevelofwastagemayhaveonSmallGoodsPtyLtd’ssuppliersandoneotherstakeholder. 4marks
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SECTION A – continuedTURN OVER
13 2017BUSMANEXAM
d. Justifyonecorporatesocialresponsibilityconsiderationthatabusiness,suchasSmallGoodsPtyLtd,needstoaddresswhenimplementingchange. 3marks
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2017BUSMANEXAM 14
SECTION A – Question 5–continued
Question 5 (6marks)JacksonIncorporatediscurrentlytryingtodeterminenewwagesandconditionsofworkforitsemployees.Someoftheemployeesareworriedthattheirexpectationswillnotbemet.
Explaintheroleofeachofthefollowingworkplacerelationsparticipantsduringthisprocess.
• HumanResourceManagers
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SECTION A – continuedTURN OVER
15 2017BUSMANEXAM
• FairWorkCommission
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2017BUSMANEXAM 16
SECTION A – Question 6–continued
Question 6 (10marks)‘Improvedproductivity,competitivenessandeffectivenessforabusinesscanonlycomefromadvancesintechnology.’
Evaluatethisstatement.
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END OF SECTION ATURN OVER
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2017BUSMANEXAM 18
SECTION B–continued
Case studyThefollowingisthefirstpagefromthe2017‘ReporttoShareholders’ofShandra’sDairyLtd.
SECTION B – Case study
Instructions for Section BUsethecasestudyprovidedtoanswerthequestionsinthissection.Answersmustapplytothecasestudy.Answerallquestionsinthespacesprovided.
Commencingasafamily-runbusiness15yearsago,wearenowoneofthelargestindependentdairiesinAustralia.Weareproudofthefactthatourrawmaterialsaresourcedfromlocalsuppliersandthatcustomersatisfactionremainsatthecentreofouroperations.Weuseastrictqualitycontrolstrategytomaintaintheoverallexcellenceofourproducts.
Business highlights in 2017• Marketshareincreasedfrom15%to17%• Increaseinvolumeofsalestoover10millionlitresofice-cream• Installationoffourmodernwindturbinesatatotalcostof$1.25million,reducingcarbonemissionsby
3500tonnesperyear,thusassistingusinmeetingour2020renewableenergytarget• Asavingof$500000peryearonelectricitybillsduetotheinstallationof600solarpanels
Oneofourkeyobjectivesistoenhancelevelsofenvironmentalsustainabilityandmakeourentiresite self-sufficientthroughrenewableenergy.OurCEO,JohannaTaylor,iseagertoensurethatover23%oftheelectricityusedcomesfromrenewablesourcesby2020.ThisfitsinwiththeAustralianGovernment’sRenewableEnergyTarget.
‘Ourcommitmenttorenewableenergyhasmeantanincreaseinexpensesanddebtintheshortterm,butshareholderswillcontinuetoseevalueasthesavinginelectricitycostswillbesustainedintothefuture.’
–JohannaTaylor
Anotherobjectiveistobecomeatrulyglobalbrand–todothisweneedtodiversify.Ouraimistolaunchintothesnackfoodmarket,concentratingonpotatochips.Thesecanbeproducedatourpresentmanufacturingplantandwiththeuseofourexistingsuppliers.Webelievethatthiscouldcommenceby2020andwecouldexporttomarketsinover20countries.
Future goals• Implementasecondstrategytoimprovequalityby1July2018• Diversifyintothesnackfoodmarketwithinthenextthreeyears
19 2017 BUSMAN EXAM
SECTION B – continuedTURN OVER
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Question 1 (3 marks)a. Other than operations, identify one area of management responsibility. 1 mark
b. Explainhowtheareaofmanagementresponsibilityidentifiedinpart a. can contribute to the achievement of Shandra’s Dairy Ltd’s objective of becoming more environmentally sustainable. 2 marks
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2017 BUSMAN EXAM 20
SECTION B – continued
Question 2 (3 marks)ExplainastrategythatShandra’sDairyLtdcouldusetoimprovetheefficiencyandeffectivenessofitsoperationsinrelation to materials.
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SECTION B – continuedTURN OVER
Question 3 (4 marks)Shandra’s Dairy Ltd currently uses quality control as a strategy to improve the effectiveness of its operations.
Compare quality control with one other quality strategy that Shandra’s Dairy Ltd could implement to maintain the overall excellence of its products.
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2017 BUSMAN EXAM 22
SECTION B – continued
Question 4 (6 marks)Shandra’s Dairy Ltd wants to diversify into the snack food market within the next three years.
Apply Lewin’s Three Step Change Model to assist Shandra’s Dairy Ltd with this future goal.
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SECTION B – continuedTURN OVER
Question 5 (5 marks)Identify one of the key approaches to strategic management from Porter’s Generic Strategies. Discuss how this approach could be applied in relation to Shandra’s Dairy Ltd.
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2017 BUSMAN EXAM 24
Question 6 (4 marks)One of the objectives of Shandra’s Dairy Ltd is to become a truly global brand.
Explain one driving force and one restraining force that could have an impact on the success of this objective.
END OF QUESTION AND ANSWER BOOK
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TURN OVER
Extra space for responses
Clearly number all responses in this space.
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2017BUSMANEXAM 26
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TURN OVER
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Ananswerbookisavailablefromthesupervisorifyouneedextrapapertocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.
