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2017 annual report
Do something today that your future self will thank you for.
Dear Bright Pink Family,
In 2017, Bright Pink celebrated our first decade of tremendous progress. Since our founding, nearly one million women have been empowered to be proactive advocates for their breast and ovarian health. This early success has laid the foundation for exponential impact in the decades to come.
I proudly joined the organization as CEO in May, and our Founder and CEO Lindsay Avner moved to lead the organization from a new vantage point as Board Chair of our Board of Directors. Charged with strategically scaling the organization’s impact, I dove in to a nation-wide listening and learning tour. In close partnership with Lindsay, the Board of Directors, and our constituents,I set out to understand women’s health needs in a rapidly changing healthcare landscape.
A critical component of this transition was a pro-bono strategic engagement with The Boston Consulting Group during which a team of staff, donors, ambassadors, board members and industry leaders convened to inform a strategic assessment of Bright Pink’s programs, resources, and opportunities. Together, we crafted a plan designed to move towards helping all women know their breast and ovarian cancer risk and helping them to manage risk proactively. Our plan places an emphasis on programmatic integration, digital innovation, and partnership with leaders in tech and healthcare, purpose-driven corporations and organizations, and most importantly, the women we serve. We have included a snapshot of our 5-year plan in this report. Stay tuned for new programmatic developments as the plan comes to life!
Katie Thiede, CEO, Bright Pink
The need for personalized prevention continues to grow. To help save more lives from breast and ovarian cancer, we must embrace innovation, collaboration, and purpose like never before. It is an exciting time for women’s health, and your philanthropic support is instrumental in fueling Bright Pink’s impact.
Thank you for welcoming and supporting me in my first year of leadership. I look forward to our continued work together to create a brighter future for all women.
Do something today that your future self will thank you for.
Mission: To save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.
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With a focus on health rather than cancer, we inspire women to make behavior changes that can greatly improve their lives. Through innovative digital tools and constituent-centric marketing, we engage women in educational experiences to help them understand their risk and personalize their prevention plan. We leverage strategic media and brand partnerships to deliver these programs to women where they are, on their terms, and in their language.
A Bright Approach
Our Solution
The Task at Hand...1 in 8 women will be diagnosed with breast cancer in their lifetime.
Ovarian cancer is the deadliest gynecologic disease —2/3 of those diagnosed will die as a result.
Personalized, Precision, Digital, Shared Decision Making, digital, Genomics, Content, Decentralization, Telehealth, Access, Consumerism,
Artificial Intelligence, mobile, Shared Decision Making, Personalized, Telehealth, Access, Genomics, content, mobile,
Value-Based Care, Outcomes-Based, Personalized, Artificial Intelligence
In a rapidly changing healthcare landscape,Bright Pink’s work is needed now more
than ever.
Years
4
1,000,000nearly
women impacted
Since 2007, Bright Pink has inspired nearly one million women to be their own best health advocates through innovative programs that educate, equip, and empower proactivity.
100,000+ women educated on why breast and
ovarian cancer prevention matters
773,000+ women assessed their
risk for breast and ovarian cancer
60,000+ women deepened
their knowledge about hereditary cancer genetic
counseling and testing
30,000+ women committed to
ongoing mobile reminders to be proactive
18,000+ women’s health providers
educated on breast and ovarian cancer risk stratification and
management
800+ women at elevated risk connected to
peer support
A Decade of Programmatic Impact
5
1,000,000
2017 Constituent Reflections
After finding out I had BRCA1, Bright Pink
helped me through. Bright Pink gave me a chance to live my life to the fullest. For this I will
always be indebted! Thank you for the support, friendship, motivation and education I would have never learned without this beautifully informational organization. No words would ever
be enough to describe how grateful I am! Thank you again
Bright Pink!
- Megan
I would’ve been lost after receiving my
positive BRCA1 results if it hasn’t been for Bright Pink back in 2010!
Most of my doctors had hardly any information on the gene mutations, but you guys had so much! I was able to educate
myself and frequently visited your webpage to help make the best decision on my results for my family. I had my preventative mastectomy at just 25! 31 now and still going strong. My
decision was the best one I’ve ever made and I will always remember you guys! Thanks so much Bright Pink! I see your pamphlets at
my gyno’s office now and I know you are helping to save other lives!
- Heather
Had I not signed up for Breast
Health Reminders™, had I grown lazy and ignored them each
month, my prognosis could have been
much different.
- Erin
The work Bright Pink is doing
is tremendous. I sent the self assessment to
my entire family and they were all blown away. It also
started a great conversation about breast cancer and
prevention measures.
- Elizabeth
6
New Year, Brighter Us.
Focus
Reach
How
Why
Improve identification of women at elevated risk and drive them to appropriate action to mitigate risk
Cast a wide net to reach all women, especially those likely at greater risk
Prioritize digital engagement, product integration, and partnerships
To save women’s lives from breast and ovarian cancer by ensuring they know their risk and are connected with an informed healthcare provider
A look ahead at how we’re evolving our work in 2018.
7
2017 Partners
A Bright Future, Fueled By Meaningful Philanthropic Investments
Through the generous support of our community and the steadfast leadership of our Board of Directors and Executive Board, the mission of Bright Pink is made possible. We offer our sincere thanks and heartfelt gratitude to all who help make personalized prevention possible!
Mark Achler, Managing Director, MATH Venture Partners
Joanna Anderson, Managing Director, Cortland Capital Market Services, LLC.
Winn Claybaugh, Dean and Co-Founder, Paul Mitchell Schools
Susan Flinn Cobian, EVP, Managing Director, HYChealth
Jill Erickson, Entreprenuer
Julia Feldman, Managing Director, Goldman Sachs
Kerhyl Gantt, Brand Director, North America Retail, Nike
Susan Goodenow, Vice President of Marketing & Communications, Chicago Bulls
Cynthia Harriss, Executive VP of Stores, David’s Bridal
Debra Hokin, Senior Associate, Marketing Strategy & Operations, GrubHub
Laura Kane, Head of Large Enterprise Sales, North America, PayPal
Veronica Katz, VP/GM of Large Enterprise Growth, PayPal
Lindsay Bray Landsberg, Partner, Boyden Global Executive Search
Ellen Ryan Mardiks, Vice Chairman, Golin
Denise McClanahan, Philanthropist
Ryan Phillips,VP, WP Global Partners
Alicia Quarles, Journalist & On-Air Personality
Puja Rios, Vice President, Sales, CareerBuilder Liz Sinha, Senior Manager of CRM, Vivid Seats
Mel Speaker, Onboarding Programs Representative, United Airlines
Samantha Bell Sugarman, Partner, Griffen McCarthy & Rice, LLP
Stephanie Szymanski, Institutional Portfolio Management
Alysia Tan, Managing Director, Lincoln International
Stacey Tank, VP of Home Services,The Home Depot
Kelly Twohig, Head of Brand Strategy, Google
Anne Warehime, Senior Analyst, Invesco Ltd
Ben Weiss, Sales Director, Vertical Markets, CDW
Meg Wright, ED, Associate General Counsel and Asst Corp Sec, CME group
Board of Directors
Executive Board
My family and I aspire to partner with organizations that empower their supporters to do more than just give financially. Bright Pink works to foster a community of mindful philanthropy that empowers individuals to give in their own ways and take action through a meaningful approach. -Mel Speaker, Speaker Family Foundation
Gregg KaplanOperating Partner,Pritzker Group PrivateCapital Partners
Kurt Malkoff, President/Founder,Matrix PsychologicalServices
Stacey WexlerVP, LegalGoogle Inc.
Janet FouttyChairman & CEO, Deloitte Consulting, LLP
Tara Montgomery, EVP, Head of Unscripted Programming,OWN: Oprah Winfrey Network
Lindsay AvnerFounder, Bright PinkBoard Chair
Taryn AronsonChief Operating Officer, TovalaBoard Treasurer
James Toney, SVP of Innovation, 20th Century FoxBoard Secretary
Katie ThiedeChief Executive Officer,Bright Pink
8
4
3
1
2
in millions of dollars
2011 2013 2015 2017
Total Support, Revenue and Gains
2015: $3,488,079
2016: $3,816,440
2017: $4,314,169
Support, Revenue and Gains Distribution
Individual: $1,540,978
Foundation: $270,400
Corporate: $1,210,950
In-kind: $1,046,242
Investment Returns: $245,599
Expense Distribution
Program Services: 83%$3,073,450
Fundraising: 12% $443,304
Management & General: 5%$195,263
Unrestricted $4,344,164Restricted $147,134
Total Net Assets $4,491,298
Financials
Net Assets
SupportPrograms
PublicEngagement
DigitalTools
Women’s Health Provider Education Initiative
BrightenUp Workshops
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Unrestricted $4,344,164Restricted $147,134
Total Net Assets $4,491,298
This isawareness in
action.
670 N Clark St, Suite 2, Chicago, IL 60654
BrightPink.org@BeBrightPink Bright Pink
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