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2017-2018: Year in ReviewOlympic Peninsula Tourism Summit
November 1, 2018
2018 OPTC Funding Partners
Lake
Quinault
Innkeepers
West
Jefferson
County
(TCC)
Forks
Clallam Bay
& Sekiu
Unincorporated
Clallam County
(OPVB)
Port
Angeles
Sequim
Port
Townsend
East Jefferson
County (TCC)
Mason
County
Olympic Peninsula
Tourism Commission (OPTC):
Collaborative Efforts
Advertising (shoulder-season emphasis)
Create co-op advertising opportunities
Digital & Social Media Engagement
Website creation and management
Media / Public Relations / Communications
Familiarization Tours
Visitor Services/Fulfillment
Annual Tourism Summit
Tourism Advocacy and Legislative Engagement
MV Coho
Magazine
ScenicWA
Byways Guide
WA State
Visitors’ Guide
Co-op Advertising: Annual
Spring and Fall Advertising
Co-opOut of Home
Advertising
Website – Complete Make Over!
OlympicPeninsula.org
TheRoadTripIsBack.com
Campaign
Launched September 17, 2018
Over 2,000 sweepstakes entries to date (and new opt-ins for future communications)
Sweepstakes landing page generated over 5,000 pageviews (18% of total website pageviews)
Conversion = over 100 online travel planner requests
Social Media
Social Media Influencers
Elisabeth Brentano (June 2018)
@elisabethontheroad
88.8K Instagram Followers
Custom Instagram stories and travel blog
Visit USA Parks/Erika Land (September 2018)
Focuses on European markets with desire to see Nat’l Parks
Produced English/German blog
4k Instagram Followers
Ryan Hodgson (October 2018)
@ryanintheus
200K Twitter Followers
19.8K Instagram Followers
Collaboration with JayRay’s TheRoadTripIsBack.com Campaign and Peacevan Rentals
Social Media Influencers
Familiarization Tours (FAMS)
German Media Fam
September, 2018
Two-Nation Vacation
UK Fam Tour
September, 2018
Cannon China Fam
April, 2018
Fam Tour Results
©Shunan Wu
©Shunan Wu
©Wang Bingyin
Visitor Services / Fulfillment:
Olympic Peninsula Travel Planner
Total Travel Planners Printed, 2018: 115,000
Distribution, YTD through September, 2018:
Direct Consumer Requests: 13,913 (+1.1% ytd)
Area Visitor Center distribution: 12,716
Certified Folder* Distribution: 65,000
Other Bulk / Box Distribution: 9,607
Travel Planner Downloads / Electronic Distribution: 3,484 (38% increase)
Note: Certified Folder handles distribution on WA State Ferries, Coho Ferry, hotel lobbies and key visitor centers off-Peninsula, from Portland to Bellingham.
Washington State-Wide
Tourism Marketing
Metrics:Olympic National Park Visits
2017 Another record year
3,401,996 Visitors (+.35%)
2018 YTD Sept. 2,756,818
Metrics:
Visitor Information Centers
UP 4.5%
Metrics:Total Visitor Spending Impacts (2017)
Visitor Spending
(Overnight Trips)($Million)
Visitor Spending
(Day Travel)($Million)
Tax Receipts
(State / Local)($Million)
Clallam Co. $233.7 $ 46 $20.4
Jefferson Co. $313.2 $21.4 $10.7
Mason Co. $93.6 $24.7 $8.1
Grays Harbor
Co.
$310.8 $57.2 $25.2
Dean Runyan Assoc. / WA State County Travel
Impacts and Visitor Volume, 2000-2017p
Olympic Peninsula Visitor Spending
by Commodity Purchased
Dean Runyan Assoc. / WA State County Travel
Impacts and Visitor Volume, 2000-2017p
Food Service 35%Food Stores
12%
Arts, Entertainment& Recreation
12%
Retail Sales 13%
Accommodations
19%
Local
Transportation
& Gas
9%
Metrics:
Olympic Peninsula Lodging Tax
(YTD Sept 2018)
Clallam: $1,408,050 (+6.7%)
Jefferson: $ 709,603 (+5.2%)
Mason: $ 342,049 (+11.9%)
Grays Harbor (uninc): $1,209,287 (+7.5%)
Influences: Seattle Market
Influences: Seattle Market
Influences: Sea Tac
International
Port of Seattle/Don Wilson
9th Busiest Airport in US
In 2017, 46.9 million passengers (+2.6% over 2016)
Passenger traffic YTD Sept 2018 UP 6.5%
In 2017, 5.1 million international passengers UP 5.4 % from 2016
Europe is now exceeding Asia in traffic
3 new international air routes in last 12 months – 3 more to come in 2019
Port of Seattle/Don Wilson
Influences: Cruise Market
Port of Seattle / Don WilsonPort of Seattle/Don Wilson
Seattle Gateway:
9 homeport cruise lines
216 Vessel calls
Over 1.1 million passengers in 2018
Norwegian Bliss largest cruise ship homeported on the U.S. West coast in May, 2018
$2.7 million generated with each homeport ship docking in Port of Seattle
