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2017-18 Annual Report

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CONTENTS

President’s Report 3

Board of Directors 4

Programs 5

Awareness 6

Education / Advocacy 7

Membership 10

Treasurer 11

Past Presidents 12

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President’s Report Joseph Janocko, CFA

Dear Society Members,

The mission of CFA Society Jacksonville is to serve our members by promoting the highest

standards of education, ethics, and professional excellence. We strive to fulfill our mission by

providing educational programs, networking events, career development tools, and support for

CFA candidates. Please take time to review this report and the many accomplishments of your

board of directors over the past fiscal year. Looking ahead, the board will be focused on the

following strategic objectives:

o Enhancing the value of society membership

o Increasing awareness and promotion of the CFA Charter in Florida

o Improving alignment with other Florida CFA societies and the CFA institute

o Implementing board governance standards and a board member code of conduct

On behalf of the board, we thank you for the opportunity to serve you and for placing your

confidence is us. Please feel free to contact us with any comments or suggestions and we look

forward to another successful year for CFA Society Jacksonville.

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Board of Directors 2017-2018

President Joseph Janocko, CFA

Vice President Jeffrey Bernardo, CFA

Treasurer David Siegel, CFA

Secretary Anna Tsoy, CFA

Programs Milena Spasova, CFA

Programs Austen P. Cornell, CFA

Awareness Patrick “Joey” Greive, CFA

Education and Advocacy Anna Tsoy, CFA

Membership Julie Bessent, CFA

Technology Shirley Zhang, CFA

At-Large David Furfine, CFA

At –Large Rick Patsy, CFA

Past President Dimitri A. Kavalieros, CFA

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Programs Milena Spasova, CFA

Austen Cornell, CFA

CFA Society Jacksonville completed another year of outstanding educational programs and

networking events. This year’s programs included a wide variety of speakers and topics, addressing

the diverse areas of interest among our members.

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Awareness Patrick “Joey” Grieve, CFA A constant theme at national society leadership conferences is that members would like more resources allocated to the effort of raising awareness among the investment public. In light of this feedback, the CFA Institute allocated a larger share of funding to local societies to spend on marketing and branding. With this larger share of marketing and branding dollars from the national level, our goal locally is to help get the word out in a way such that employers, clients, and prospects have a better idea of what the CFA charter is, who we are, and what we do. The board renewed its focus on CFA brand awareness and advocacy this year through events and branded material for display and distribution. In case you were not able to make it out to an event this year, please make sure you join us at one of our upcoming events to grab your CFA Jacksonville branded shirts, hats, mugs, journals, and pens! This year’s event to raise awareness among our community was our team for the Bike MS which occurred from October 14-15, 2017 and took riders down the scenic A1A route from Jacksonville to Daytona and back with various distance options available ranging from 36 to 180 miles. We represented the brand with CFA Jacksonville team jerseys and raised awareness while supporting a great cause in the community. Our local sponsorship of the event included our logo in all of their emails to the 1000+ riders and display on their website and other ride materials. We plan to do this again in October 2018, so please email me or one of our board members for more info on joining or contributing to the team. The renewed focus on awareness and advocacy efforts, along with the increased support from the national level, are still young so we welcome all ideas. Please contact Joey Greive, Board Awareness/Advocacy Chair for the 2017-2019 term, at joey.greive@gmail.com with ideas.

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Education/Advocacy Anna Tsoy, CFA Participation in the Donna Breast Cancer Marathon was one of the early projects of 2018. CFA Society

Jacksonville manned a booth in the Runners’ Village at the finish line and distributed educational and

promotional materials. The focus was to engage the crowd and educate them on the CFA program

and share a list of questions individuals should ask their financial advisor. A brochure entitled 7

Steps to Financial Fitness was inserted in each of 8,000 registered runner’s bags. We had several

runners from the local CFA Society wearing branded attire. Total project cost was $6,137 and CFAI

contributed $3,500 to the total cost.

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Education/Advocacy (continued) Anna Tsoy, CFA A second major advocacy project was an initiative that originated as a result of the meeting at the

Americas CFA Society Leadership Conference in Hong Kong. Jacksonville CFA Society facilitated the

efforts to publish a traditional advertisement as part of the “College Affordability” campaign. It went

out in print within USA Today on June 15, 2018 and is expected to reach 150,000 readers in across

North, Central and South Florida. The campaign is projected to run online

http://educationandcareernews.com through the remainder of the calendar year (2018) and also

distributed at industry events and conferences throughout the year. Each society also received 350

copies for distribution at local events and programs.

Let’s Measure Up advertisement aligned directly with other relevant content in the publication

whose target audience are students, parents and professors.

Below is the list of conferences and events distribution:

1000-3000 copies per event (estimated total of 36,000+ copies)- distributed at exhibitor booths and welcome booths. Reaching Students, Parents, Financial Professionals, Educators.

o 2018 College and Career Conference - June 13-14, 2018

o AESS 2018 Conference: Inclusion and Legitimacy - June 20, 2018

o NASFAA 2018 National Conference - June 24-27, 2018

o Net Positive Symposium for Higher Education - June 25, 2018

o Transition to College Training Program via Families in Schools - June 28-29, 2018

o Higher Education Financial Wellness Summit - July 15-17, 2018

o ACT Enrollment Management Summit – July 18-20, 2018

o Student Success Summit - July 25, 2018

o AP Annual Conference - July 26-30, 2018

o ElevatED 2018 - July 16-20, 2018

o NSHSS Scholar’s Day 2018 - August 3-4, 2018

o Annual College Prep Conference & College Fair – August 18, 2018

o Education Finance Council Mid-Year Membership Meeting - September 6-7, 2018

o NSHSS Member Event at Miami University - September 15, 2018

o Student Loans and Receivables Collection Conference - September 23-27, 2018

o 2018 NACAC National Conference - September 27-29, 2018

o 2018 Financial Literacy Conference: Empowerment Through Personal Finance - October 12, 2018

o NSHSS Member Event at University of Colorado Boulder - October 20, 2018

o The College Board Forum - October 22-24, 2018

o Textbook Affordability Conference – November 10-12, 2018

o NSHSS New York Member Event at Columbia University - November 10, 2018

o FSA Training Conference - November 27-30th, 2018

The total cost of the campaign was $35,000. CFAI contributed $20,000 towards the project and each

Florida society contributed $2,500. FCI includes Jacksonville, Tampa, Orlando, Naples, Miami and

South Florida. Below is the copy of the branding campaign.

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Membership Julie Bessent, CFA

The Board is pleased to announce that the Society had 155 members at the end of its fiscal year.

Charter Status Primary Investment Practice

Charter Holders 93% Equities 49%

Non-Charter Holders 7% Fixed Income 19%

Hedge Fund 5%

Private Equity 5%

Age Distribution Commodities 2%

36-40 17% Other 20%

31-35 14%

41-45 14%

56-60 11% Job Function

51-55 10% Portfolio Manager 39%

Average age 46 Financial Advisor 12%

Chief Level Executive 11%

Research Analyst 10%

June Level I Candidates Other 28%

New 61%

Returning 39%

Primary Asset Base

Candidate Average Age Private 38%

Level I New 27 Institutional 33%

Level I Returning 30 Both 11%

Level II New 28 Not Applicable 18%

Level II Returning 31

Level III New 29

Level III Returning 34

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Financial Report David Siegel, CFA

Income Expenses

Miscellaneous 110.00 Awareness 4,920.55

Member Dues 12,510.00 Conference Travel 3,144.67

Forecast Dinner Revenue 5,650.00 Forecast Dinner Expense 6,985.35

Lunch Revenue 3,453.71 Legal 1,269.90

Operational Funds 24,275.00 Lunch Expense 31,693.61

Stripes 402.86 Miscellaneous 11.83

Total Income 46,401.57 Re-Branding 3,578.69

State Registration 60.00

Tax 61.25

Total Expenses 51,725.85

CFA Society of Jacksonville

Fiscal year 2017-2018

Financial Summary

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Past Presidents

Allen C. Ewing 1963-1964

Anders F. Myhr 1964-1965

Allen C. Ewing 1965-1966

David K. MacCulley 1966-1967

Fontaine LeMaistre 1967-1969

Cyrus M. Norman 1969-1970

Jacqueline R. Lunsford, CFA 1969-1970

Thomas C. Duer 1970-1971

Charles M. Thompson 1971-1972

Jesse H. Webb Jr. 1972-1973

Thomas E. Weaver 1973-1974

J. Blaine Reeve Jr. 1974-1975

Roger E. King, CFA 1975-1977

Marvin R. Edwards 1977-1978

Melvin V. Ridgway, CFA 1978-1979

Robert G. Jacobsen, CFA 1979-1980

Richard S. Birch III, CFA 1980-1981

Kathleen R. Manzella, CFA 1981-1982

Marshall F. Howell Jr. 1982-1983

Kenneth D. Menke 1983-1984

Clifford B. Baum 1984-1985

John J. Burris 1985-1986

Pamela J. Rush, CFA 1986-1987

Marvin R. Edwards 1987-1988

Andrew M. Cantor, CFA 1987-1988

Robert E. Christopher III, CFA 1988-1989

Andrew M. Cantor, CFA 1989-1990

Eugene A. Kelly, CFA 1992-1993

Susan B. Levine 1993-1994

Louis V. Walsh IV, CFA 1994-1995

Jacqueline R. Lunsford, CFA 1995-1996

Carl E. Waldrep, CFA 1996-1997

Andrew M. Cantor, CFA 1997-1998

Louis V. Walsh IV, CFA 1998-1999

J.R. Melikian, CFA 1999-2000

Timothy D. Cebulko, CFA 2000-2001

David A. Furfine, CFA 2001-2002

Daniel D. Payne, CFA 2002-2003

Julie Tilson, CFA 2003-2004

Eric P. Zarkovich, CFA 2004-2006

Joseph T. Janocko, CFA 2006-2008

David A. Furfine, CFA 2008-2010

Jeffrey E. Bernardo, CFA 2010-2012

Patrick J. Greive, CFA 2012-2015

Dimitri Kavalieros, CFA 2015-2016