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4 2559 10.30-12.00 .
7
SME
TMB SME Sentiment Index Q4/2015
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-3-
-
4/2558
TMB SME Sentiment Index Q4/2015
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TMB Bank 34.5%
What ?
Benefit ?
Why ?
TMB-Make the Difference
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TMB-SME Sentiment IndexTMB-SME Sentiment Index SME2
Index
Index
3
TMB SME Sentiment Index : 3 TMB SME Sentiment Index :
SME ?
?
SME 3 ?
3 ?
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TMB-SME Sentiment Index SME
TMB-SME Sentiment Index SME 2 Index Index
100
50
0
SME
SME SME
Index100
0
Index
Q1 Q2 Q3 Q4
Q1 Q2 Q3 Q4
Index 50 - 100 : SME
50 : SME
50 - 0 : SME
Index Index :SME Index :SME Index :SME
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TMB-SME Sentiment Index
Work Team
Index 4
TMB SME RMC TMB Analytics
Touching various
SME with knowing
business condition
and regional
movement
Analyze and
combine regional
movement with
macroeconomic
information
TMB Corporate Branding
and Communications
Strategically communicate and disseminate the results
SME Whole Country Survey
October December 2015
SME 1,276 Business
Manufacturing
Tourism
& Services
Import-Export
IndustryAgriculture
Wholesale/Retail& Trading Business
Global & Domestic Economy
January December 2015
January December 2016
United StateEU
China
Thailand Japan
ASIAN
Domestic Economy
Government Policy
Others Issue
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East
Bangkok
511
South
131
North East
156
151
Central
140
North
187
SME Whole Country Survey
October December 2015
TOTAL
1,276
Trading
869
Manuf.
209
Service
198
= ++
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: (RMC) TMB Analytics
TMB SME Sentiment Index
37.1
43.7
38.734.2
40.5
60.259.3
53.853.1
56.9
20
30
40
50
60
70
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Index
SME
SME
+3.8
+6.3
+3.4
-3.3
Next Page
Next Page
SME 4 40.5 34.2 3 2558
3 56.9 53.1
3
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: (RMC) TMB Analytics
TMB SME Sentiment Index :
SME 40.7 (+7.8)
3
TMB SME Sentiment Index : 3
34.2
40.5
32.9
40.7
35.6 40.4
20
30
40
50
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Index
+7.8
+4.8
SME
53.1 56.9
61.1
66.4
45.1 47.3
30
40
50
60
70
80
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Index
+5.3
+2.2
SME
SME 3 66.4 61.1 3 2559
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2558 SME
SME
10
SME ()
1 2
2558
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54.7
60.2
63.9
60.9
14.712.812.5
14.6
5.0 4.6
8.9 7.30
10
20
30
40
50
60
70
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
% -3.0
+2.1
-12-
SME 4/2558 SME
SME 60.9
%
(60.9
%)
26.5 1
16.8 2
8.5 3
9.1
(14
.6%)
8.5 3
2.4 5
3.7
(7.3
%) 4.9 4
2.5
100
Next
Page
5 SME
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2558
SME
64.8%
265.0
%
1
63.6%
60.7%
59.5%
34
5
6
49.6%
60.9%
2 3
Continue
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-20
-15
-10
-5
0
510
15 %yoy
3 4
1
-10
-5
0
5
10
15
20
25
1 2 4 5 6 7
%yoy
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Positive
Factors
Negative
Factors
2559
20 2
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Q & A
16
