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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
1
Contents JANUARY ....................................................................................................................................................... 4
7th – Active Living ...................................................................................................................................... 4
21st – Bridal and Wedding Guide .............................................................................................................. 4
27th – The Big Ga e ............................................................................................................................... 5
FEBRUARY ..................................................................................................................................................... 6
2nd, 9th & 10th – Valenti e s Da “pe ials .................................................................................................. 6
4th – Health Sense ..................................................................................................................................... 6
11th – Money Matters ............................................................................................................................... 7
19th – Pops Concert ................................................................................................................................... 7
22nd – FFA Week ........................................................................................................................................ 8
MARCH .......................................................................................................................................................... 9
3rd – Active Living ...................................................................................................................................... 9
9th – “t. Pat i k s Da “pe ials ................................................................................................................... 9
14th & 15th – Bracketbucks ...................................................................................................................... 10
23rd – Easter Specials ............................................................................................................................. 10
APRIL ........................................................................................................................................................... 11
7th – Health Sense ................................................................................................................................... 11
TBD – Spring Sports Previews ................................................................................................................. 11
7th – On the Road .................................................................................................................................... 12
14th – Discover......................................................................................................................................... 12
21st – Home & Garden............................................................................................................................. 13
MAY ............................................................................................................................................................. 14
4th– Mothe s Da “pe ials ...................................................................................................................... 14
5th – Active Living .................................................................................................................................... 14
TBD - Graduation .................................................................................................................................... 15
JUNE ............................................................................................................................................................ 16
2nd – Health Sense ................................................................................................................................... 16
3rd, 8th & 10th – National Dairy Month..................................................................................................... 16
8th– Fathe s Da “pe ials ....................................................................................................................... 17
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
2
JULY ............................................................................................................................................................. 18
7th – Active Living .................................................................................................................................... 18
5th thru 11th – Five Days at the Fair ......................................................................................................... 18
14th – Best of the Area Readers Poll ....................................................................................................... 19
21st – Christmas in July ............................................................................................................................ 19
AUGUST ....................................................................................................................................................... 20
4th – Health Sense ................................................................................................................................... 20
18th – Football Preview ........................................................................................................................... 20
SEPTEMBER ................................................................................................................................................. 21
1st – Active Living ..................................................................................................................................... 21
7th – Gemuetlichkeit Days ...................................................................................................................... 21
22nd – Home Improvement ..................................................................................................................... 22
OCTOBER ..................................................................................................................................................... 23
6th – Health Sense ................................................................................................................................... 23
5th, 12th, 19th – Hallo e e “pe ials ........................................................................................................ 23
6th – Car Care ........................................................................................................................................... 24
13th – Discover......................................................................................................................................... 24
NOVEMBER ................................................................................................................................................. 25
3rd – Active Living .................................................................................................................................... 25
11th – Vete a s Da T i ute ................................................................................................................... 25
TBD – Winter Sports Previews ................................................................................................................ 26
Nov. 22nd, Dec. 6th – Holiday Gift Guide .................................................................................................. 26
Nov. 23rd, Dec. 7th – Whitewater Gift Guide ........................................................................................... 26
30th – Holiday Open House ..................................................................................................................... 27
DECEMBER .................................................................................................................................................. 28
7th – Health Sense ................................................................................................................................... 28
2nd – O Come All Ye Faithful .................................................................................................................... 28
21st – Ne Yea s E e “pe ials ................................................................................................................ 29
24th – “easo s G eetings ........................................................................................................................ 29
31st – Year in Review ............................................................................................................................... 29
AD SIZES AND RATES ................................................................................................................................... 30
Active Living and Health Sense magazines 2016 .................................................................................... 30
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
3
Daily Union tabloid-size sections (2016) ................................................................................................. 30
Expanded reach tabloid-size sections (2016) ......................................................................................... 30
FFA Week 2016 ....................................................................................................................................... 30
Discover magazine (2016) ....................................................................................................................... 31
Tabloid to newspaper ad size conversion ............................................................................................... 31
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
4
JANUARY
7th
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: Dec. 4, 2015
Publishes: Jan. 7, 2016
Ad rates: See separate information sheet here.
21st
– Bridal and Wedding Guide
Upcoming brides have visited the bridal shows for the season and are ready to start sorting out the
details for that June wedding. Reach this audience with your services, from gowns, tuxedos, flowers,
catering, photography, and all the ways you can help make this special day memorable.
Format: Tab-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier
Ad deadline: Jan. 6, 2016
Publishes: Jan. 21, 2016
Ad rates: See expanded reach tab rates here.
BONUS: Pick your ad up into the Good Morning Advertiser for $6/per column inch any day in January to
reach an additional 10,070 households. Includes free color.
REPEAT: Repeat your ad any day in the Daily Union in January or February for $8.10 per column inch,
including free color. See ad size conversion chart here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
5
27th
– The Big Ga e
It s ot just the a e age ig ga e. It s the iggest foot all ga e of the ea , a d e e o e is ha ged up to cheer, celebrate, party, eat, drink and be merry at the end of another season. Our readers are looking
for a great place to watch the game and share the time with friends.
Format: Pages, ol. X ad u its
Distribution: 26,050 copies through Daily Union and Union Extra
Ad deadline: Jan. 12
Publishes: Jan. 27 Union Extra and Daily Union
Ad rates: $78 per ad unit; includes both runs in full color.
BONUS: Also run your ad in the Jan. 27 Good Morning Advertiser for $6/per column inch to reach an
additional 10,070 households for half price.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
6
FEBRUARY
2nd
, 9th
& 10th
– Vale ti e’s Day “pe ials
Our readers are looking for that special gift or the perfect plans for the special someone in their lives
this “t. Vale ti e s Da . This page of spe ials u s th ee ti es so ou a ea h those ho pla ahead and those who wait until the last minute.
Format: Pages
Distribution: 26,050 Daily Union and Union Extra
Ad deadline: Jan. 27
Publishes: Feb. 3 Daily Union; Feb. 9 Union Extra; Feb. 10 Daily Union
Ad rates: $11.40 per column inch for any one run; $19.50/inch for two runs; $22/inch for all three. All
prices include full color.
BONUS: Also run your ad in the Feb. 10 Good Morning Advertiser to reach an additional 10,070
households for $6/per column inch.
4th
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: Jan. 8
Publishes: Feb. 4
Ad rates: See separate information sheet here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
7
11th
– Money Matters
W- fo s ha e ee e ei ed a d it s ti e to pla fo ta seaso , o ga ize fa il fi a es, look at e investment strategies, plan for retirement or review insurance needs. Reach readers in southeast
Wis o si ith ou se i es at the ight ti e of ea ith a ad e tisi g essage i Mo e Matte s.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Jan. 28
Publishes: Feb. 11
Ad rates: See expanded reach tab rates here.
BONUS: Repeat your ad in the Good Morning Advertiser any day in February for $6/per column inch, and
reach an additional 10,070 households. Includes free color.
REPEAT: TAX PREP PAGE – ‘epeat our ad in the Dail Union and Union E tra on the Ta Prep page, Monday, March 2, for $8.10 per column inch and free color. See ad size conversion chart here.
17th
, 19th
– Pops Concert
Show your support for the Fort Atkinson School District concert band students and their annual concert
by helping sponsor their promotional page in the newspaper.
Format: Sponsor names listed on the Pops Concert page
Distribution: 26,050 copies in the Daily Union and Union Extra
Ad deadline: Feb. 5
Publishes: Feb. 17 Union Extra; Feb. 19 Daily Union
Ad rates: $35 per sponsor (includes both days)
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
8
22nd
– FFA Week
It s Natio al FFA Week, a d the a ea FFA hapte s sell dis ou ted ad e tisi g to suppo t thei a ual publication noting their achievements, publicize their community projects, and honoring their officers
and graduating seniors.
Format: Tabloid-size section
Distribution: 7,575 copies in Daily Union
Ad deadline: Dec. 18, 2015 (ads are sold by the FFA students)
Publishes: Feb. 22
See ad rates here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
9
MARCH
3rd
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: Feb. 5
Publishes: Mar. 3
Ad rates: See separate information sheet here.
9th
– “t. Patri k’s Day “pe ials
One day a year, everyone is Irish, wearing the green and kissing the blarney stone. Our readers are
looking for the place to celebrate with green beer, corned beef and cabbage, or other ways to celebrate
the Patron Saint of Ireland.
Format: Pages
Distribution: 26,050 copies in the Daily Union and Union Extra
Ad deadline: Mar. 2
Publishes: Mar. 9
Ad rates: $13.90/inch includes both runs and full color
BONUS: Also run your ad in the Mar. 9 Good Morning Advertiser for $6/per column inch to reach an
additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
10
14th
& 15th
– Bracketbucks
Sponsor our college basketball championship tournament contest, where readers predict winners and
vie for a $25,000 national prize. All advertisers are randomly assigned a tournament school and entered
into a competition to win a free half-page and free quarter-page ad in the Daily Union.
Format: Page with tournament bracket contest; ea h ad u it .
Distribution: 7,575 Daily Union
Ad deadline: Mar. 4
Publishes: Mar. 14 & 15
Ad rates: $109 per ad unit includes both days and full color
23rd
– Easter Specials
Let our readers know about your Easter specials, deals and events on this page that helps our readers
plan day.
Format: Page
Distribution: 26,050 in Daily Union and Union Extra
Ad deadline: Mar. 15
Publishes: Mar. 23
Ad rates: $13.90 per column inch, includes both runs in full color
BONUS: Also run your ad in the March 23 Good Morning Advertiser for $6/per column inch to reach an
additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
11
APRIL
7th
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: Mar. 4
Publishes: Apr. 7
Ad rates: See separate information sheet here.
TBD – Spring Sports Previews
Our award-winning sports department covers previews the spring athletic seasons for all the area high
schools in these popular pages. Have your business listed as a sponsor on three different days of sports
coverage of features on baseball, softball, track, soccer, tennis and golf.
Fo at: “po ts se tio pages; spo so s e ei e a ol. X sig atu e logo.
Distribution: 7,575 copies of the Daily Union for three days
Ad deadline: To be determined
Publishes: Three days, dates to be determined by high school sports schedules yet to be released.
Ad rates: $55 for all three days, includes color
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
12
7th
– On the Road
All things automotive are featured in this biannual feature issue, from the maintenance and care of your
vehicle to extend its life, to safe driving, to buying a new set of wheels – two, four, or more.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Mar. 23
Publishes: Apr. 7
Ad rates: See expanded reach tab rates here.
BONUS: Also run your ad in the Good Morning Advertiser any day in April for $6/per column inch,
including free color, to reach an additional 10,070 households.
14th
– Discover
Discover the Four Lakes Area is the premier tourism magazine for the beautiful South Central
Wisconsin region. Published twice a year for more than two decades – Spring/Summer and Fall/Winter –
this glossy magazi e sho ases the a ea s year-round recreational, shopping, dining and tourism
destinations. Discover informs the readers – residents and tourists alike – of recreational activities
throughout the season, the calendar of events, and many directories for things to do and places to go.
Format: Magazine
Distribution: 25,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Milton Courier,
regional chambers of commerce and tourism offices, plus many pickup locations such as hotels,
restaurants, convenience stores.
Ad deadline: Mar. 14
Publishes: Apr. 14
See ad sizes and rates here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
13
21st
– Home & Garden
The winter snows have melted, the sun is out, and our readers are thinking about working around the
house and in the yard. This special issue features information and advice about home, garden and lawn
improvement projects for spring and summer.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Apr. 6
Publishes: Apr. 21
Ad rates: See expanded reach tab rates here.
BONUS: Also run your ad in the Good Morning Advertiser any day in April for $6/per column inch,
including free color, to reach an additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
14
MAY
4th– Mother’s Day “pe ials
The e s o o e else like Mom, and one day a year we all want to do something special to brighten her
day and thank her for all she does for us year round. This page is the perfect place to promote your
spe ials, e e ts, deals a d eals fo this Mothe s Da .
Format: Pages
Distribution: 26,050 in the Daily Union and Union Extra
Deadline: Apr. 27
Publishes: May 4
Ad rates: $13.90 per column inch includes both days in color
BONUS: Also run your ad in the May 4 Good Morning Advertiser for $6/per column inch, including free
color, to reach an additional 10,070 households.
5th
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: Apr. 8
Publishes: May 5
Ad rates: See separate information sheet here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
15
TBD - Graduation
This tab tribute section publishes in the Daily Union. Show your support and help honor these hard-
working students with a sponsorship listing, send congratulatory messages, or market your firm to these
students and their families. Extra copies of the section will be dist i uted at ea h high s hool s graduation ceremonies. Covers Whitewater, Jefferson, Johnson Creek, Fort Atkinson, and Palmyra/Eagle
public schools.
Format: Tab
Distribution: Full run Daily Union and extra copies to area high school graduation ceremonies.
Ad deadline: May 2
Ad rates: See ad sizes and rates here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
16
JUNE
2nd
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: May 6
Publishes: June 2
Ad rates: See separate information sheet here.
3rd
, 8th
& 10th
– National Dairy Month
June is Dairy Month, and Jefferson County is in the heart of Dairy Country. We celebrate our heritage,
tradition, and the economic impact the dairy industry still has on our region. Make sure our readers join
you for the festivities with a double scoop of pages dedicated to celebrating all things dairy.
Format: Pages
Distribution: More than 33,000 copies in two issues of the Daily Union and one time in the Union Extra
Ad deadline: May 27
Publishes: June 3 Daily Union; June 8 Union Extra; June 10 Daily Union
Ad rates: $22.00 pe olu i h i ludes olo a d all th ee issues; i . ol. X ad.
BONUS: Also run your ad in the June 8 Good Morning Advertiser for $6/per column inch, including free
color, to reach an additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
17
8th– Father’s Day “pe ials
Dea old Dad eeds so e atte tio too, espe iall a ou d Fathe s Da . Whethe ou e selli g gifts for
fathers or inviting dads out to dinner, promote your business on these pages for maximum reach and
effectiveness.
Format: Pages
Distribution: 26,050 in the Daily Union and Union Extra
Ad deadline: June 1
Publishes: June 8
Ad rates: $13.90 per column inch, includes both publications in full color
BONUS: Also run your ad in the June 8 Good Morning Advertiser for $6/per column inch, including free
color, to reach an additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
18
JULY
7th
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: June 10
Publishes: July 7
Ad rates: See separate information sheet here.
5th
thru 11th
– Five Days at the Fair
The Jefferson County Fair is one of the most popular events of the year as thousands descend on the
county fairgrounds for five days of music, rides, food, and cotton candy, plus the competitions on
livestock, arts and crafts, photography, cooking, baking, quilting and dozens more categories. The Daily
Union dedicates several pages of news coverage including schedule of events and photos each day of
the fair. Your business can be listed as a sponsor each day of these well-read pages.
Format: Pages
Distribution: 7,575 copies each day for five consecutive days in the Daily Union
Ad deadline: June 30
Publishes: July 5-8, 11
Ad rates: $85 fo a ol. X sig atu e sponsorship, includes color.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
19
14th
– Best of the Area Readers Poll
Each year, the Daily Union polls our readers to find the very best of people, places and things in the
a ea. Afte tall i g all the otes, e a ou e the i e s i a spe ial Best of issue. Mo e tha a hundred categories range from best firefighter to best martini, best hair salon to best seafood, best
musician to best politi ia . If ou usi ess is hose as a est of i e , ou ll e i ited to atte d the annual reception to receive your award and be recognized for your outstanding contribution to the
o u it , a d ou ll e ei e a adge oti g ou ho o suita le for framing and displaying on the
window or wall.
Format: Tabloid-size section
Distribution: 11,850 copies through the Daily Union, Lake Mills Leader, Cambridge News and Deerfield
Independent
Ad deadline: July 1
Publishes: July 14
Ad rates: See expanded reach tab rates here.
21st
– Christmas in July
It s ti e fo Fo t Atki so s a ual su e sales da , ith ot o l g eat a gai s th oughout the it , but live music and entertainment for all ages all weekend long. Sponsored by the Chamber of Commerce
and produced by the Daily Union, this section is a great way to heat up your midsummer sales.
Format: Pages
Distribution: 43,000 copies in the Daily Union, Union Extra, Good Morning Advertiser, Lake Mills Leader,
Cambridge News/Deerfield Independent and Milton Courier
Ad deadline: July 14
Publishes: July 21
Ad rates: olu s ua e, $129, includes full color.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
20
AUGUST
4th
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: July 8
Publishes: Aug. 4
Ad rates: See separate information sheet here.
18th
– Football Preview
One of the most popular issues every year. Our award-winning sports department join forces with the
sports editors of regional weekly newspapers to give an overview of football teams from all 10 area high
schools, plus a preview of national champion UW-Whitewater, the Badgers and the Packers.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Aug. 4
Publishes: Aug. 18
Ad rates: See expanded reach tab rates here.
BONUS: Repeat your ad in the Good Morning Advertiser Aug.18 for $6/per column inch, and reach an
additional 10,070 households. Includes free color.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
21
SEPTEMBER
1st
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: Aug. 5
Publishes: Sep. 1
Ad rates: See separate information sheet here.
7th
– Gemuetlichkeit Days
The Cit of Jeffe so ele ates its a ual Ge a He itage Festi al, Ge uetli hkeit Da s, e e September. Be a part of this event that draws people from around the region for beer, brats, polka, art
and crafts, and fun for the whole family.
Format: Tabloid-size section
Distribution: 7,575 copies in the Daily Union
Ad deadline: Aug. 24
Publishes: Sept. 7
Ad rates: See ad sizes and rates here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
22
22nd
– Home Improvement
When the weather cools and leaves will soon turn, our readers are thinking about home improvements,
preparing their lawns and garden for winter, and projects around the house that need completed before
the chill sets in. Reach this audience with your message for anything related to home improvement.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Sept. 7
Publishes: Sept. 21
Ad rates: See expanded reach tab rates here.
BONUS: Repeat your ad in the Good Morning Advertiser Sept. 21 for $6/per column inch, and reach an
additional 10,070 households. Includes free color.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
23
OCTOBER
6th
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: Sept. 9
Publishes: Oct. 6
Ad rates: See separate information sheet here.
5th
, 12th
, 19th
– Hallo e’e “pe ials
Haunted Happenings promotes your spooktacular savings and specials three times in the month of
October at a discount rate.
Format: Pages
Distribution: 22,650 copies in the Daily Union and Union Extra each week
Ad deadline: Sept. 27
Publishes: Oct. 5, 12 and 19
Ad rates: $13.90 per column inch per week, include full color and runs in both Daily Union and Union
Extra. Run all three weeks, and third week is half price.
BONUS: Also run your ad any day in October in the Good Morning Advertiser to reach an additional
10,070 households for $6/per column inch, including free color.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
24
6th
– Car Care
All things automotive are featured in this biannual feature issue, from the maintenance and care of your
vehicle to extend its life, to safe driving, to buying a new set of wheels – two, four, or more.
Format: Tabloid-size section
Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield
Independent and Milton Courier.
Ad deadline: Sept. 22
Publishes: Oct. 6
Ad rates: See expanded reach tab rates here.
BONUS: Also run your ad in the Good Morning Advertiser any day in October for $6/per column inch,
including free color, to reach an additional 10,070 households.
13th
– Discover
Discover the Four Lakes Area is the premier tourism magazine for the beautiful South Central
Wisconsin region. Published twice a year for more than two decades – Spring/Summer and Fall/Winter –
this glossy magazi e sho ases the a ea s year-round recreational, shopping, dining and tourism
destinations. Discover informs the readers – residents and tourists alike – of recreational activities
throughout the season, the calendar of events, and many directories for things to do and places to go.
Format: Magazine
Distribution: 25,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Milton Courier,
regional chambers of commerce and tourism offices, plus many pickup locations such as hotels,
restaurants, convenience stores.
Ad deadline: Sept. 3
Publishes: Oct. 13
See ad sizes and rates here.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
25
NOVEMBER
3rd
– Active Living
Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses
on readers age 55 and up with articles and information on health, finances, recreation and travel, family,
retirement and the many other issues that pertain to this lucrative market of affluent readers. Published
in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through southeast Wisconsin.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area healthcare facilities.
Ad deadline: Oct. 7
Publishes: Nov. 3
Ad rates: See separate information sheet here.
11th
– Vetera ’s Day Tri ute
Show your support for local veterans and military service members by sponsoring this tribute section.
Readers submit photos of the veterans in their family with details of their service to the nation.
Format: Broadsheet section
Distribution: 7,575 in the Daily Union
Ad deadline: Oct. 28
Publishes: Nov. 11
Ad rates: $ pe olu spo so ship o
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
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TBD – Winter Sports Previews
Our award-winning sports department covers previews the winter athletic seasons for all the area high
schools in these popular pages. Have your business listed as a sponsor on four different days of sports
coverage of features on boys and girls basketball, swimming, gymnastics and wrestling.
Fo at: “po ts se tio pages; spo so s e ei e a ol. X sig atu e logo.
Distribution: 7,575 copies of the Daily Union for four days
Ad deadline: To be determined
Publishes: Four days, dates to be determined by high school sports schedules yet to be released.
Ad rates: $75 for all four days, includes full color
Nov. 22nd
, Dec. 6th
– Holiday Gift Guide
Your business is a shopping destination during this holiday gift-giving season, so be sure to guide our
readers to the perfect gifts in the area. The gift guide pages run twice, once just prior to Thanksgiving
and once again in December.
Format: Pages
Distribution: 26,050 copies in the Daily Union and Union Extra
Ad deadline: Nov. 8
Publishes: Nov. 22 and Dec. 6
Ad rates: $27.80 per column inch, includes all four publications and full color
Nov. 23rd
, Dec. 7th
– Whitewater Gift Guide
Whitewater is a shopping destination for the entire region during this holiday gift-giving season, so be
sure to guide our readers to the perfect gifts in the area. The gift guide pages run twice, once just prior
to Thanksgiving and once again in December.
Format: Pages
Distribution: 18,275 copies in the Daily Union and Good Morning Advertiser
Ad deadline: Nov. 9
Publishes: Nov. 23 and Dec. 7
Ad rates: $27.80 per column inch, includes all four publications and full color
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
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30th
– Holiday Open House
P o ote ou sto e s Ch ist as spe ials i this g oup ad e tisi g page, p odu ed i o ju tio ith the Fort Atkinson Chamber of Commer e s Holida Ope House a d ‘ed Bo Gi ea a .
Format: Pages
Distribution: 26,050 copies in the Daily Union and Union Extra
Ad deadline: Nov. 18
Publish: Nov. 30
Ad rates: $13.90 per column inch, includes both publications in full color
BONUS: Also run your ad in the Nov. 30 Good Morning Advertiser $6.00 per column inch to reach an
additional 10,070 households.
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
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DECEMBER
7th
– Health Sense
Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy
magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.
Published in conjunction with Hometown News, the magazine is distributed through more than a dozen
newspapers through the region.
Format: Magazine
Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly
newspapers, plus additional copies available through area health care facilities.
Ad deadline: Oct. 28
Publishes: Dec. 1
Ad rates: See separate information sheet here.
2nd
– O Come All Ye Faithful
Special religious services and Christian concert schedules throughout Advent season are listed on this
page. Be sure your church or congregation is included.
Format: Page
Distribution: 7,575 copies in the Daily Union
Ad deadline: Nov. 23
Publish: Dec. 2
Ad rates: $85 fo a . size; $ 5 fo a . size
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
29
21st
– Ne Year’s E e “pe ials
“a fa e ell to a d el o e i ith a a g. P o ote ou Ne Yea s E e spe ial e e ts, parties or dinner, or get the word out about your end-of-year clearances and beginning-of-the-year sales
events on these pages.
Format: Pages
Distribution: 26,050 copies in the Daily Union and Union Extra
Ad deadline: Dec. 14
Publish: Dec. 21
Ad rates: $13.90 per column inch, includes both publications in full color
BONUS: Also run your ad in the Dec. 21 Good Morning Advertiser for $6/per column inch, including free
color, to reach an additional 10,070 households.
24th
– “easo ’s Greeti gs
Take the opportunity to thank your customers for their patronage and send the entire community a
holiday greeting card in this publication.
Format: Tabloid-size section
Distribution: 7,575 copies in the Daily Union
Ad deadline: Dec. 2
Publishes: Dec. 24
Ad rates: $13.40 per column inch, includes full color
31st
– Year in Review
The Daily Union takes a look back at the biggest local news and sports stories of 2016. Banner
advertisements are limited to one per page, so reserve your space early.
Format: Standard newspaper section
Distribution: 7,575 copies in the Daily Union
Ad deadline: Dec. 16
Publish: Dec. 30
Ad rates: $175 fo a a e ad ( . . ) in full color; $225 for front or back page positions
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
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AD SIZES AND RATES
Active Living and Health Sense magazines 2016
. ”x . 5” . ”x5” . 5”x5” . 5”x . 5” . 5”x . 5”1x $309 $469 $689 $1,009 $1,209
4x $259 $399 $589 $899 $1,049
6x $249 $379 $569 $869 $1,026
8x $239 $359 $549 $839 $999
12x $229 $339 $539 $789 $949
Daily Union tabloid-size sections (2016)
1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11" 9.5"x11"
$103 $196 $322 $322 $352 $540 $591
Expanded reach tabloid-size sections (2016)
1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11" 9.5"x11"
$113 $217 $384 $384 $415 $602 $654
FFA Week 2016
1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 9.5"x11" 9.5"x11"
$69 $109 $199 $199 $379 $399
DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016
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Discover magazine (2016)
SIZE Full pg 2/3 pg 1/2 pg 1/3 pg 1/6 pg Group ad Horizontal -- -- 7.5"x4.91" 7.5"x3.16" 4.91"x2.33" 3.5"x1.5"
Vertical 7.5"x9.95" 4.91"x9.95" 3.66"x9.95" 2.33"x9.95" 2.33"x4.91" --
PRICE $1,122 $872 $737 $518 $336 $124
Tabloid to newspaper ad size conversion
1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11"
2 col. X 2" 2 col. X 4.5 4 col. X
4.5" 2 col. X 9"
3 col. X
6.5" 4 col. X 9"