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2016 SPECIAL SECTIONS Editorial and Advertising Promotional Opportunities

2016 SPECIAL SECTIONS - TownNewsbloximages.newyork1.vip.townnews.com/.../568ac63790c7c.pdf.pdf · details for that June wedding. Reach this audience with your services, from gowns,

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Page 1: 2016 SPECIAL SECTIONS - TownNewsbloximages.newyork1.vip.townnews.com/.../568ac63790c7c.pdf.pdf · details for that June wedding. Reach this audience with your services, from gowns,

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

1

Contents JANUARY ....................................................................................................................................................... 4

7th – Active Living ...................................................................................................................................... 4

21st – Bridal and Wedding Guide .............................................................................................................. 4

27th – The Big Ga e ............................................................................................................................... 5

FEBRUARY ..................................................................................................................................................... 6

2nd, 9th & 10th – Valenti e s Da “pe ials .................................................................................................. 6

4th – Health Sense ..................................................................................................................................... 6

11th – Money Matters ............................................................................................................................... 7

19th – Pops Concert ................................................................................................................................... 7

22nd – FFA Week ........................................................................................................................................ 8

MARCH .......................................................................................................................................................... 9

3rd – Active Living ...................................................................................................................................... 9

9th – “t. Pat i k s Da “pe ials ................................................................................................................... 9

14th & 15th – Bracketbucks ...................................................................................................................... 10

23rd – Easter Specials ............................................................................................................................. 10

APRIL ........................................................................................................................................................... 11

7th – Health Sense ................................................................................................................................... 11

TBD – Spring Sports Previews ................................................................................................................. 11

7th – On the Road .................................................................................................................................... 12

14th – Discover......................................................................................................................................... 12

21st – Home & Garden............................................................................................................................. 13

MAY ............................................................................................................................................................. 14

4th– Mothe s Da “pe ials ...................................................................................................................... 14

5th – Active Living .................................................................................................................................... 14

TBD - Graduation .................................................................................................................................... 15

JUNE ............................................................................................................................................................ 16

2nd – Health Sense ................................................................................................................................... 16

3rd, 8th & 10th – National Dairy Month..................................................................................................... 16

8th– Fathe s Da “pe ials ....................................................................................................................... 17

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

2

JULY ............................................................................................................................................................. 18

7th – Active Living .................................................................................................................................... 18

5th thru 11th – Five Days at the Fair ......................................................................................................... 18

14th – Best of the Area Readers Poll ....................................................................................................... 19

21st – Christmas in July ............................................................................................................................ 19

AUGUST ....................................................................................................................................................... 20

4th – Health Sense ................................................................................................................................... 20

18th – Football Preview ........................................................................................................................... 20

SEPTEMBER ................................................................................................................................................. 21

1st – Active Living ..................................................................................................................................... 21

7th – Gemuetlichkeit Days ...................................................................................................................... 21

22nd – Home Improvement ..................................................................................................................... 22

OCTOBER ..................................................................................................................................................... 23

6th – Health Sense ................................................................................................................................... 23

5th, 12th, 19th – Hallo e e “pe ials ........................................................................................................ 23

6th – Car Care ........................................................................................................................................... 24

13th – Discover......................................................................................................................................... 24

NOVEMBER ................................................................................................................................................. 25

3rd – Active Living .................................................................................................................................... 25

11th – Vete a s Da T i ute ................................................................................................................... 25

TBD – Winter Sports Previews ................................................................................................................ 26

Nov. 22nd, Dec. 6th – Holiday Gift Guide .................................................................................................. 26

Nov. 23rd, Dec. 7th – Whitewater Gift Guide ........................................................................................... 26

30th – Holiday Open House ..................................................................................................................... 27

DECEMBER .................................................................................................................................................. 28

7th – Health Sense ................................................................................................................................... 28

2nd – O Come All Ye Faithful .................................................................................................................... 28

21st – Ne Yea s E e “pe ials ................................................................................................................ 29

24th – “easo s G eetings ........................................................................................................................ 29

31st – Year in Review ............................................................................................................................... 29

AD SIZES AND RATES ................................................................................................................................... 30

Active Living and Health Sense magazines 2016 .................................................................................... 30

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

3

Daily Union tabloid-size sections (2016) ................................................................................................. 30

Expanded reach tabloid-size sections (2016) ......................................................................................... 30

FFA Week 2016 ....................................................................................................................................... 30

Discover magazine (2016) ....................................................................................................................... 31

Tabloid to newspaper ad size conversion ............................................................................................... 31

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

4

JANUARY

7th

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: Dec. 4, 2015

Publishes: Jan. 7, 2016

Ad rates: See separate information sheet here.

21st

– Bridal and Wedding Guide

Upcoming brides have visited the bridal shows for the season and are ready to start sorting out the

details for that June wedding. Reach this audience with your services, from gowns, tuxedos, flowers,

catering, photography, and all the ways you can help make this special day memorable.

Format: Tab-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier

Ad deadline: Jan. 6, 2016

Publishes: Jan. 21, 2016

Ad rates: See expanded reach tab rates here.

BONUS: Pick your ad up into the Good Morning Advertiser for $6/per column inch any day in January to

reach an additional 10,070 households. Includes free color.

REPEAT: Repeat your ad any day in the Daily Union in January or February for $8.10 per column inch,

including free color. See ad size conversion chart here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

5

27th

– The Big Ga e

It s ot just the a e age ig ga e. It s the iggest foot all ga e of the ea , a d e e o e is ha ged up to cheer, celebrate, party, eat, drink and be merry at the end of another season. Our readers are looking

for a great place to watch the game and share the time with friends.

Format: Pages, ol. X ad u its

Distribution: 26,050 copies through Daily Union and Union Extra

Ad deadline: Jan. 12

Publishes: Jan. 27 Union Extra and Daily Union

Ad rates: $78 per ad unit; includes both runs in full color.

BONUS: Also run your ad in the Jan. 27 Good Morning Advertiser for $6/per column inch to reach an

additional 10,070 households for half price.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

6

FEBRUARY

2nd

, 9th

& 10th

– Vale ti e’s Day “pe ials

Our readers are looking for that special gift or the perfect plans for the special someone in their lives

this “t. Vale ti e s Da . This page of spe ials u s th ee ti es so ou a ea h those ho pla ahead and those who wait until the last minute.

Format: Pages

Distribution: 26,050 Daily Union and Union Extra

Ad deadline: Jan. 27

Publishes: Feb. 3 Daily Union; Feb. 9 Union Extra; Feb. 10 Daily Union

Ad rates: $11.40 per column inch for any one run; $19.50/inch for two runs; $22/inch for all three. All

prices include full color.

BONUS: Also run your ad in the Feb. 10 Good Morning Advertiser to reach an additional 10,070

households for $6/per column inch.

4th

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: Jan. 8

Publishes: Feb. 4

Ad rates: See separate information sheet here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

7

11th

– Money Matters

W- fo s ha e ee e ei ed a d it s ti e to pla fo ta seaso , o ga ize fa il fi a es, look at e investment strategies, plan for retirement or review insurance needs. Reach readers in southeast

Wis o si ith ou se i es at the ight ti e of ea ith a ad e tisi g essage i Mo e Matte s.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Jan. 28

Publishes: Feb. 11

Ad rates: See expanded reach tab rates here.

BONUS: Repeat your ad in the Good Morning Advertiser any day in February for $6/per column inch, and

reach an additional 10,070 households. Includes free color.

REPEAT: TAX PREP PAGE – ‘epeat our ad in the Dail Union and Union E tra on the Ta Prep page, Monday, March 2, for $8.10 per column inch and free color. See ad size conversion chart here.

17th

, 19th

– Pops Concert

Show your support for the Fort Atkinson School District concert band students and their annual concert

by helping sponsor their promotional page in the newspaper.

Format: Sponsor names listed on the Pops Concert page

Distribution: 26,050 copies in the Daily Union and Union Extra

Ad deadline: Feb. 5

Publishes: Feb. 17 Union Extra; Feb. 19 Daily Union

Ad rates: $35 per sponsor (includes both days)

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

8

22nd

– FFA Week

It s Natio al FFA Week, a d the a ea FFA hapte s sell dis ou ted ad e tisi g to suppo t thei a ual publication noting their achievements, publicize their community projects, and honoring their officers

and graduating seniors.

Format: Tabloid-size section

Distribution: 7,575 copies in Daily Union

Ad deadline: Dec. 18, 2015 (ads are sold by the FFA students)

Publishes: Feb. 22

See ad rates here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

9

MARCH

3rd

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: Feb. 5

Publishes: Mar. 3

Ad rates: See separate information sheet here.

9th

– “t. Patri k’s Day “pe ials

One day a year, everyone is Irish, wearing the green and kissing the blarney stone. Our readers are

looking for the place to celebrate with green beer, corned beef and cabbage, or other ways to celebrate

the Patron Saint of Ireland.

Format: Pages

Distribution: 26,050 copies in the Daily Union and Union Extra

Ad deadline: Mar. 2

Publishes: Mar. 9

Ad rates: $13.90/inch includes both runs and full color

BONUS: Also run your ad in the Mar. 9 Good Morning Advertiser for $6/per column inch to reach an

additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

10

14th

& 15th

– Bracketbucks

Sponsor our college basketball championship tournament contest, where readers predict winners and

vie for a $25,000 national prize. All advertisers are randomly assigned a tournament school and entered

into a competition to win a free half-page and free quarter-page ad in the Daily Union.

Format: Page with tournament bracket contest; ea h ad u it .

Distribution: 7,575 Daily Union

Ad deadline: Mar. 4

Publishes: Mar. 14 & 15

Ad rates: $109 per ad unit includes both days and full color

23rd

– Easter Specials

Let our readers know about your Easter specials, deals and events on this page that helps our readers

plan day.

Format: Page

Distribution: 26,050 in Daily Union and Union Extra

Ad deadline: Mar. 15

Publishes: Mar. 23

Ad rates: $13.90 per column inch, includes both runs in full color

BONUS: Also run your ad in the March 23 Good Morning Advertiser for $6/per column inch to reach an

additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

11

APRIL

7th

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: Mar. 4

Publishes: Apr. 7

Ad rates: See separate information sheet here.

TBD – Spring Sports Previews

Our award-winning sports department covers previews the spring athletic seasons for all the area high

schools in these popular pages. Have your business listed as a sponsor on three different days of sports

coverage of features on baseball, softball, track, soccer, tennis and golf.

Fo at: “po ts se tio pages; spo so s e ei e a ol. X sig atu e logo.

Distribution: 7,575 copies of the Daily Union for three days

Ad deadline: To be determined

Publishes: Three days, dates to be determined by high school sports schedules yet to be released.

Ad rates: $55 for all three days, includes color

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

12

7th

– On the Road

All things automotive are featured in this biannual feature issue, from the maintenance and care of your

vehicle to extend its life, to safe driving, to buying a new set of wheels – two, four, or more.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Mar. 23

Publishes: Apr. 7

Ad rates: See expanded reach tab rates here.

BONUS: Also run your ad in the Good Morning Advertiser any day in April for $6/per column inch,

including free color, to reach an additional 10,070 households.

14th

– Discover

Discover the Four Lakes Area is the premier tourism magazine for the beautiful South Central

Wisconsin region. Published twice a year for more than two decades – Spring/Summer and Fall/Winter –

this glossy magazi e sho ases the a ea s year-round recreational, shopping, dining and tourism

destinations. Discover informs the readers – residents and tourists alike – of recreational activities

throughout the season, the calendar of events, and many directories for things to do and places to go.

Format: Magazine

Distribution: 25,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Milton Courier,

regional chambers of commerce and tourism offices, plus many pickup locations such as hotels,

restaurants, convenience stores.

Ad deadline: Mar. 14

Publishes: Apr. 14

See ad sizes and rates here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

13

21st

– Home & Garden

The winter snows have melted, the sun is out, and our readers are thinking about working around the

house and in the yard. This special issue features information and advice about home, garden and lawn

improvement projects for spring and summer.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Apr. 6

Publishes: Apr. 21

Ad rates: See expanded reach tab rates here.

BONUS: Also run your ad in the Good Morning Advertiser any day in April for $6/per column inch,

including free color, to reach an additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

14

MAY

4th– Mother’s Day “pe ials

The e s o o e else like Mom, and one day a year we all want to do something special to brighten her

day and thank her for all she does for us year round. This page is the perfect place to promote your

spe ials, e e ts, deals a d eals fo this Mothe s Da .

Format: Pages

Distribution: 26,050 in the Daily Union and Union Extra

Deadline: Apr. 27

Publishes: May 4

Ad rates: $13.90 per column inch includes both days in color

BONUS: Also run your ad in the May 4 Good Morning Advertiser for $6/per column inch, including free

color, to reach an additional 10,070 households.

5th

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: Apr. 8

Publishes: May 5

Ad rates: See separate information sheet here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

15

TBD - Graduation

This tab tribute section publishes in the Daily Union. Show your support and help honor these hard-

working students with a sponsorship listing, send congratulatory messages, or market your firm to these

students and their families. Extra copies of the section will be dist i uted at ea h high s hool s graduation ceremonies. Covers Whitewater, Jefferson, Johnson Creek, Fort Atkinson, and Palmyra/Eagle

public schools.

Format: Tab

Distribution: Full run Daily Union and extra copies to area high school graduation ceremonies.

Ad deadline: May 2

Ad rates: See ad sizes and rates here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

16

JUNE

2nd

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: May 6

Publishes: June 2

Ad rates: See separate information sheet here.

3rd

, 8th

& 10th

– National Dairy Month

June is Dairy Month, and Jefferson County is in the heart of Dairy Country. We celebrate our heritage,

tradition, and the economic impact the dairy industry still has on our region. Make sure our readers join

you for the festivities with a double scoop of pages dedicated to celebrating all things dairy.

Format: Pages

Distribution: More than 33,000 copies in two issues of the Daily Union and one time in the Union Extra

Ad deadline: May 27

Publishes: June 3 Daily Union; June 8 Union Extra; June 10 Daily Union

Ad rates: $22.00 pe olu i h i ludes olo a d all th ee issues; i . ol. X ad.

BONUS: Also run your ad in the June 8 Good Morning Advertiser for $6/per column inch, including free

color, to reach an additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

17

8th– Father’s Day “pe ials

Dea old Dad eeds so e atte tio too, espe iall a ou d Fathe s Da . Whethe ou e selli g gifts for

fathers or inviting dads out to dinner, promote your business on these pages for maximum reach and

effectiveness.

Format: Pages

Distribution: 26,050 in the Daily Union and Union Extra

Ad deadline: June 1

Publishes: June 8

Ad rates: $13.90 per column inch, includes both publications in full color

BONUS: Also run your ad in the June 8 Good Morning Advertiser for $6/per column inch, including free

color, to reach an additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

18

JULY

7th

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: June 10

Publishes: July 7

Ad rates: See separate information sheet here.

5th

thru 11th

– Five Days at the Fair

The Jefferson County Fair is one of the most popular events of the year as thousands descend on the

county fairgrounds for five days of music, rides, food, and cotton candy, plus the competitions on

livestock, arts and crafts, photography, cooking, baking, quilting and dozens more categories. The Daily

Union dedicates several pages of news coverage including schedule of events and photos each day of

the fair. Your business can be listed as a sponsor each day of these well-read pages.

Format: Pages

Distribution: 7,575 copies each day for five consecutive days in the Daily Union

Ad deadline: June 30

Publishes: July 5-8, 11

Ad rates: $85 fo a ol. X sig atu e sponsorship, includes color.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

19

14th

– Best of the Area Readers Poll

Each year, the Daily Union polls our readers to find the very best of people, places and things in the

a ea. Afte tall i g all the otes, e a ou e the i e s i a spe ial Best of issue. Mo e tha a hundred categories range from best firefighter to best martini, best hair salon to best seafood, best

musician to best politi ia . If ou usi ess is hose as a est of i e , ou ll e i ited to atte d the annual reception to receive your award and be recognized for your outstanding contribution to the

o u it , a d ou ll e ei e a adge oti g ou ho o suita le for framing and displaying on the

window or wall.

Format: Tabloid-size section

Distribution: 11,850 copies through the Daily Union, Lake Mills Leader, Cambridge News and Deerfield

Independent

Ad deadline: July 1

Publishes: July 14

Ad rates: See expanded reach tab rates here.

21st

– Christmas in July

It s ti e fo Fo t Atki so s a ual su e sales da , ith ot o l g eat a gai s th oughout the it , but live music and entertainment for all ages all weekend long. Sponsored by the Chamber of Commerce

and produced by the Daily Union, this section is a great way to heat up your midsummer sales.

Format: Pages

Distribution: 43,000 copies in the Daily Union, Union Extra, Good Morning Advertiser, Lake Mills Leader,

Cambridge News/Deerfield Independent and Milton Courier

Ad deadline: July 14

Publishes: July 21

Ad rates: olu s ua e, $129, includes full color.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

20

AUGUST

4th

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: July 8

Publishes: Aug. 4

Ad rates: See separate information sheet here.

18th

– Football Preview

One of the most popular issues every year. Our award-winning sports department join forces with the

sports editors of regional weekly newspapers to give an overview of football teams from all 10 area high

schools, plus a preview of national champion UW-Whitewater, the Badgers and the Packers.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Aug. 4

Publishes: Aug. 18

Ad rates: See expanded reach tab rates here.

BONUS: Repeat your ad in the Good Morning Advertiser Aug.18 for $6/per column inch, and reach an

additional 10,070 households. Includes free color.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

21

SEPTEMBER

1st

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: Aug. 5

Publishes: Sep. 1

Ad rates: See separate information sheet here.

7th

– Gemuetlichkeit Days

The Cit of Jeffe so ele ates its a ual Ge a He itage Festi al, Ge uetli hkeit Da s, e e September. Be a part of this event that draws people from around the region for beer, brats, polka, art

and crafts, and fun for the whole family.

Format: Tabloid-size section

Distribution: 7,575 copies in the Daily Union

Ad deadline: Aug. 24

Publishes: Sept. 7

Ad rates: See ad sizes and rates here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

22

22nd

– Home Improvement

When the weather cools and leaves will soon turn, our readers are thinking about home improvements,

preparing their lawns and garden for winter, and projects around the house that need completed before

the chill sets in. Reach this audience with your message for anything related to home improvement.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Sept. 7

Publishes: Sept. 21

Ad rates: See expanded reach tab rates here.

BONUS: Repeat your ad in the Good Morning Advertiser Sept. 21 for $6/per column inch, and reach an

additional 10,070 households. Includes free color.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

23

OCTOBER

6th

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: Sept. 9

Publishes: Oct. 6

Ad rates: See separate information sheet here.

5th

, 12th

, 19th

– Hallo e’e “pe ials

Haunted Happenings promotes your spooktacular savings and specials three times in the month of

October at a discount rate.

Format: Pages

Distribution: 22,650 copies in the Daily Union and Union Extra each week

Ad deadline: Sept. 27

Publishes: Oct. 5, 12 and 19

Ad rates: $13.90 per column inch per week, include full color and runs in both Daily Union and Union

Extra. Run all three weeks, and third week is half price.

BONUS: Also run your ad any day in October in the Good Morning Advertiser to reach an additional

10,070 households for $6/per column inch, including free color.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

24

6th

– Car Care

All things automotive are featured in this biannual feature issue, from the maintenance and care of your

vehicle to extend its life, to safe driving, to buying a new set of wheels – two, four, or more.

Format: Tabloid-size section

Distribution: 14,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Deerfield

Independent and Milton Courier.

Ad deadline: Sept. 22

Publishes: Oct. 6

Ad rates: See expanded reach tab rates here.

BONUS: Also run your ad in the Good Morning Advertiser any day in October for $6/per column inch,

including free color, to reach an additional 10,070 households.

13th

– Discover

Discover the Four Lakes Area is the premier tourism magazine for the beautiful South Central

Wisconsin region. Published twice a year for more than two decades – Spring/Summer and Fall/Winter –

this glossy magazi e sho ases the a ea s year-round recreational, shopping, dining and tourism

destinations. Discover informs the readers – residents and tourists alike – of recreational activities

throughout the season, the calendar of events, and many directories for things to do and places to go.

Format: Magazine

Distribution: 25,000 copies through the Daily Union, Lake Mills Leader, Cambridge News, Milton Courier,

regional chambers of commerce and tourism offices, plus many pickup locations such as hotels,

restaurants, convenience stores.

Ad deadline: Sept. 3

Publishes: Oct. 13

See ad sizes and rates here.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

25

NOVEMBER

3rd

– Active Living

Published six times a year, every other month. With an audience of 92,000 readers, Active Living focuses

on readers age 55 and up with articles and information on health, finances, recreation and travel, family,

retirement and the many other issues that pertain to this lucrative market of affluent readers. Published

in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through southeast Wisconsin.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area healthcare facilities.

Ad deadline: Oct. 7

Publishes: Nov. 3

Ad rates: See separate information sheet here.

11th

– Vetera ’s Day Tri ute

Show your support for local veterans and military service members by sponsoring this tribute section.

Readers submit photos of the veterans in their family with details of their service to the nation.

Format: Broadsheet section

Distribution: 7,575 in the Daily Union

Ad deadline: Oct. 28

Publishes: Nov. 11

Ad rates: $ pe olu spo so ship o

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

26

TBD – Winter Sports Previews

Our award-winning sports department covers previews the winter athletic seasons for all the area high

schools in these popular pages. Have your business listed as a sponsor on four different days of sports

coverage of features on boys and girls basketball, swimming, gymnastics and wrestling.

Fo at: “po ts se tio pages; spo so s e ei e a ol. X sig atu e logo.

Distribution: 7,575 copies of the Daily Union for four days

Ad deadline: To be determined

Publishes: Four days, dates to be determined by high school sports schedules yet to be released.

Ad rates: $75 for all four days, includes full color

Nov. 22nd

, Dec. 6th

– Holiday Gift Guide

Your business is a shopping destination during this holiday gift-giving season, so be sure to guide our

readers to the perfect gifts in the area. The gift guide pages run twice, once just prior to Thanksgiving

and once again in December.

Format: Pages

Distribution: 26,050 copies in the Daily Union and Union Extra

Ad deadline: Nov. 8

Publishes: Nov. 22 and Dec. 6

Ad rates: $27.80 per column inch, includes all four publications and full color

Nov. 23rd

, Dec. 7th

– Whitewater Gift Guide

Whitewater is a shopping destination for the entire region during this holiday gift-giving season, so be

sure to guide our readers to the perfect gifts in the area. The gift guide pages run twice, once just prior

to Thanksgiving and once again in December.

Format: Pages

Distribution: 18,275 copies in the Daily Union and Good Morning Advertiser

Ad deadline: Nov. 9

Publishes: Nov. 23 and Dec. 7

Ad rates: $27.80 per column inch, includes all four publications and full color

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

27

30th

– Holiday Open House

P o ote ou sto e s Ch ist as spe ials i this g oup ad e tisi g page, p odu ed i o ju tio ith the Fort Atkinson Chamber of Commer e s Holida Ope House a d ‘ed Bo Gi ea a .

Format: Pages

Distribution: 26,050 copies in the Daily Union and Union Extra

Ad deadline: Nov. 18

Publish: Nov. 30

Ad rates: $13.90 per column inch, includes both publications in full color

BONUS: Also run your ad in the Nov. 30 Good Morning Advertiser $6.00 per column inch to reach an

additional 10,070 households.

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

28

DECEMBER

7th

– Health Sense

Reach more than 92,000 readers throughout southeast and south central Wisconsin in this glossy

magazine dedicated to health, healthcare and wellness. Published six times a year, every other month.

Published in conjunction with Hometown News, the magazine is distributed through more than a dozen

newspapers through the region.

Format: Magazine

Distribution: 32,000 copies through the Daily Jefferson County Union and all of Hometown News weekly

newspapers, plus additional copies available through area health care facilities.

Ad deadline: Oct. 28

Publishes: Dec. 1

Ad rates: See separate information sheet here.

2nd

– O Come All Ye Faithful

Special religious services and Christian concert schedules throughout Advent season are listed on this

page. Be sure your church or congregation is included.

Format: Page

Distribution: 7,575 copies in the Daily Union

Ad deadline: Nov. 23

Publish: Dec. 2

Ad rates: $85 fo a . size; $ 5 fo a . size

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

29

21st

– Ne Year’s E e “pe ials

“a fa e ell to a d el o e i ith a a g. P o ote ou Ne Yea s E e spe ial e e ts, parties or dinner, or get the word out about your end-of-year clearances and beginning-of-the-year sales

events on these pages.

Format: Pages

Distribution: 26,050 copies in the Daily Union and Union Extra

Ad deadline: Dec. 14

Publish: Dec. 21

Ad rates: $13.90 per column inch, includes both publications in full color

BONUS: Also run your ad in the Dec. 21 Good Morning Advertiser for $6/per column inch, including free

color, to reach an additional 10,070 households.

24th

– “easo ’s Greeti gs

Take the opportunity to thank your customers for their patronage and send the entire community a

holiday greeting card in this publication.

Format: Tabloid-size section

Distribution: 7,575 copies in the Daily Union

Ad deadline: Dec. 2

Publishes: Dec. 24

Ad rates: $13.40 per column inch, includes full color

31st

– Year in Review

The Daily Union takes a look back at the biggest local news and sports stories of 2016. Banner

advertisements are limited to one per page, so reserve your space early.

Format: Standard newspaper section

Distribution: 7,575 copies in the Daily Union

Ad deadline: Dec. 16

Publish: Dec. 30

Ad rates: $175 fo a a e ad ( . . ) in full color; $225 for front or back page positions

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

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AD SIZES AND RATES

Active Living and Health Sense magazines 2016

. ”x . 5” . ”x5” . 5”x5” . 5”x . 5” . 5”x . 5”1x $309 $469 $689 $1,009 $1,209

4x $259 $399 $589 $899 $1,049

6x $249 $379 $569 $869 $1,026

8x $239 $359 $549 $839 $999

12x $229 $339 $539 $789 $949

Daily Union tabloid-size sections (2016)

1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11" 9.5"x11"

$103 $196 $322 $322 $352 $540 $591

Expanded reach tabloid-size sections (2016)

1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11" 9.5"x11"

$113 $217 $384 $384 $415 $602 $654

FFA Week 2016

1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Full pg Back pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 9.5"x11" 9.5"x11"

$69 $109 $199 $199 $379 $399

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DAILY JEFFERSON COUNTY UNION SPECIAL SECTIONS 2016

31

Discover magazine (2016)

SIZE Full pg 2/3 pg 1/2 pg 1/3 pg 1/6 pg Group ad Horizontal -- -- 7.5"x4.91" 7.5"x3.16" 4.91"x2.33" 3.5"x1.5"

Vertical 7.5"x9.95" 4.91"x9.95" 3.66"x9.95" 2.33"x9.95" 2.33"x4.91" --

PRICE $1,122 $872 $737 $518 $336 $124

Tabloid to newspaper ad size conversion

1/8 pg 1/4 pg 1/2 pg H 1/2 pg V Junior pg Full pg 4.68"x2.65" 4.68"x5.45" 9.5"x5.45" 4.68"x11" 7.15"x8" 9.5"x11"

2 col. X 2" 2 col. X 4.5 4 col. X

4.5" 2 col. X 9"

3 col. X

6.5" 4 col. X 9"