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Marketing Made Simple

2016 Serving Social Capabilities Packet

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Marketing Made Simple

Serving Social, LLC is an organic marketing group of strategists that create social impact by engineering strategies and educating business owners to develop manageable, profitable long term brands.

Core Values

Serving Social LLC

Core Offerings

The core team at Serving Social consists of marketing consultants, writers, photographers, editors, website design and developers, media buyers, and graphic designers.

• Google Street View for Business• Website Design & Development• Marketing Education Courses• Marketing Management

• Social Media• Blogging• Email Marketing• Website Maintenance• Reputation Management

• Marketing: Staff Training

• Event Marketing• Local Marketing• Marketing Audits & Strategies• Nonprofit Marketing • Social Ad Campaigns• Media Planning & Buying• Graphic Design• Video & Audio Production• Photography

The team offers many great services:

Serving Social LLC

Meet our Team

Serving Social LLC

Elijah WhitesCTO & Google Street View Photographer

Kristie WhitesPresident & CEO

Ali MartinezSenior Accounts Manager

Meet our Partners

Serving Social LLC

Meet our Clients

Serving Social LLC

Client Ravings

“I chose Serving Social to build my web site and create the social media presence Kathleen McElwaine Art deserves. I had worked hard for years building my brand in social media and I had a strong presence that resembled very loose ends and no form. From the very beginning of our relationship I experienced the highest of standards in business and best method interactions and now I have my place in social media that I can be proud to say represents my brand. Thank you to all the folks with Serving Social LLC.” -Kathleen McElwaine, Kathleen McElwaine Art

“I have been working with Kristie for about 4 years. When we started my business was ranking on about page 6 of Google. She has moved me up to page 1 or 2 consistently. With her help my business has continued to grow. The first quarter of this year, my catering business is up over 100% from last year. I highly recommend Kristie and Serving Social.” -Chris Carby, Branch BBQ & Catering

“Kristie Whites is a responsive, professional digital marketing expert. She is dedicated to her craft, continuously striving to stay on top of the trends in her industry, as well as working tirelessly to deliver a quality product on time, as agreed to. She makes it clear what she needs from her clients in order to do her best work, and once a client provides the necessary materials, Kristie executes on her deliverables. She kept me informed throughout the process of overhauling my website, and was able to articulate very clearly what else she needed from me to continue moving forward. Not being a technology whiz, I rarely understand and certainly don't speak her language, and she simplified it, making the process even smoother. If you are looking for a professional who will do what she says, will deliver a quality product, on time, and on budget, call Kristie Whites!” -Wendy Nolin, Wendy Nolin Worldwide

“Kristie was incredibly professional, thorough, and reliable. She covered all the bases, and anticipated things before we did. We were all very impressed with her work ethic and knowledge and would not hesitate to hire her again.” - Abercrombie Gems & Precious Metals

Serving Social LLC

Serving Social LLC

Marketing Challenge: Being well established for 20 years the Women’s Business Council-Southwest was primarily using traditional marketing. However in this fast paced age they needed something engaging to expand their reach further and captivate a new audience. The challenge was to create a cohesive, consistent marketing strategy using social media to captivate and increase outreach and event attendance for WBCS.

Tactics:

• 12 month Marketing Strategy• Developed 20th Anniversary Social

Marketing Campaign• Social Media Ad Campaigns• Social Media Contests

A few words from WBCS:

Serving Social is a trusted partner of the Women’s Business Council – Southwest. Since our first day working together, we have seen unprecedented growth in our online social media reach. Serving Social studies our market, determines the target and delivers quality service. Through a collaborative process we are able to reach a broader audience and provide authentic content to our social communities. The Women’s Business Council – Southwest looks forward to continuing our partnership with Serving Social as our needs grow and diversify.

Serving Social LLC

Marketing Challenge: The Austin Child Guidance Center has been established in Austin for 65 years and has made wonderful strides for children’s mental health. However, they consistently had the issue of poor location. It seemed as though no one could find their facility. The marketing challenge was to provide a way to put them on the map and get them found.

Tactics: • Google Virtual Tour• Point of Interest Photos• Google Map Placement

Verification

View the virtual tour here: https://goo.gl/1ZCnSZ

Results: The Austin Child Guidance Center now has proper placement in Google maps allowing them to be searched and viewed from mobile devices. Additionally, they now have professional photography on Google that can be used on their website and marketing efforts. Lastly, we’ve discovered the center found another use for their tour.

When children hear that they are coming to the center they can sometimes feel uneasy. By showing them the virtual tour before they come in they can see the space and become more excited rather than nervous about their visit.

Marketing Challenge: Smart Buy Office Furniture is an established small business in Austin with the common challenge of most businesses it’s size: they’re marketing but, without a strategy. The challenge was to create a cohesive marketing strategy incorporating a new ecommerce website design, social media, email marketing and reputation management to allow the company to showcase what their really about while driving sales and maintaining rankings.

Tactics: • Google Virtual Tour• Website Design & Development• Brand Audit & Strategy• Monthly Marketing

• Social Media• Email Marketing• Reputation Management

View the website here: https://smartbuydesk.com/

Serving Social LLC

What We Do Better

Educate: Serving Social’s entire business model is based around educating our clients and giving them the resources necessary to succeed while making learning simple. Through our monthly meetings, events, classes, private training and in-house staff trainings we help create a deeper understanding of marketing and a clear vision for each brand.

Innovate: Serving Social seeks to create, design, narrate, coordinate and develop sustainable brands by understanding an organization’s purpose and mission. We tailor campaigns by utilizing the latest technology to fit the needs of each organization while; branching out past the status quo to innovate strategies that achieve long-term brand recognition and success.

Impact: Serving Social helps brands make a greater impact across multiple areas of their business by ways of creative campaigns, local outreach and event marketing. In addition, Serving Social is dedicated to making an impact in the community by working with nonprofits and other charitable organizations in alignment with the businesses we serve.

Serving Social LLC

Creating Social Change

Marketing is about much more than a grumpy cat posting or lead generation. It’s an opportunity to spread a message, and the right message marketed properly can impact the world for good.

This is why Serving Social is dedicated to helping spread positive, impactful messages. By aligning ourselves with Nonprofits, Research Centers, Child Rights Activists, Animal Shelters, etc. we are able to give back and create something much greater than ourselves. Through our nonprofit program we give back to groups who could not traditionally afford marketing.

Here are just a few nonprofits we’ve assisted:

Serving Social LLC

[email protected] | 512-806-8286 | www.servingsocial.com

Get in touch!