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2016 Report
South Australia’s History Festival 2016 Evaluation report
2
Contents Pg
Overview of the 2016 History Festival 3
History Festival audience 4
Events & event organisers 6
Marketing 6
Promotion 6
Printed program 6
Website & mobile app 7
Sponsorship 7
Media partners 7
Media coverage 7
Social media 7
‘Massive variety, multiple choices, meet ups with like-minded often in chatty conducive warming situation, mental stimulation, learning, AND FUN!’
HF 2016 Visitor Survey
South Australia’s History Festival 2016 Evaluation report
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‘A lot of work, thought and planning are put into the festival. Every event is fun and so interesting and educational!’
HF 2016 visitor survey
Overview of the 2016 History Festival
This year’s History Festival was the biggest ever, with an estimated 127,500 visits to 629 events presented by 366 different event organisers during May 2016.
The 2016 program was designed by the team from Influx and the cover image, starring objects from the state History Collection alongside our glamourous models, was popular with audiences who made good use of the 30,000 printed copies.
The program was launched by Minister for the Arts, The Hon Jack Snelling MP on 1 April 2016 to a crowd of over 300 people at the Torrens Parade Ground, Adelaide.
The Festival itself was kicked off with a regional launch in Loxton, hosted in conjunction with the District Council of Loxton Waikerie.
Throughout the month, visitors enjoyed tours, talks, exhibitions, special events, bus trips, open days, performances, dinners, workshops and more at a variety of venues. Program highlights included Bar Yarns: History in the Pub, a diverse family-friendly program, International Museum Day events, Indigenous history events as part of National Reconciliation Week and the popular built heritage program. The annual Magical History Tour, sponsored by Festival sponsor SA Power Networks, booked out in record time, as did a number of other walking and bus tours.
Our History Festival website and app continued to be popular ways to keep up to date with the latest program updates and thanks to the efforts of our intern from Germany, our social media following grew significantly during the month.
The History Festival is grateful for the support of major sponsors Adelaide City Council and SA Power Networks and Media Partners FIVEaa and Messenger Press.
In 2016, the number of events in the regional program increased by 25%. This was in part thanks to the efforts of community members assisting to coordinate participants from their area.
Many of the organisations involved are run or partly run by volunteers (56% of the History Festival event organising groups that answered our 2016 survey were run solely by volunteers). The efforts of the thousands of individuals responsible for presenting the events in the program ensure that South Australians and visitors alike can explore the State’s history and heritage during the Festival and beyond.
South Australia’s History Festival 2016 Evaluation report
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History Festival audience
In 2016, the History Festival welcomed about 127,500 visits to events. That is a 6.25% increase from the 2015 Festival.
We conducted an online visitor survey following this year’s Festival to gather feedback and find out more about our audience.
Respondents’ origins
Respondents’ ages
Note: evaluation was promoted through social media this year, and these figures reflect the younger demographic of our social media followers. It does not indicate a fall in older participants.
Respondents’ gender
How many events did you attend this year?
Average: 4.6 events
How many people did you attend events with?
Have you participated in a previous History Festival?
97% of respondents said they’d recommend the History Festival to their family and friends.
Adelaide Metro 71.18%
Regional SA 16.47%
ACT 0.59%
NSW 2.35%
QLD 1.18%
TAS 1.18%
VIC 4.71%
WA 2.35%
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over 65 51-65 36-50 21-35 under20
2015
2016
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Indeterminate/ Intersex/Unsp…
Male Female
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34.70%
65.30%
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No Yes
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How did you find out about the History Festival? Top answers:
What did you appreciate or enjoy most about the History Festival?
‘The sheer breadth of experiences on offer and as a new resident of South Australia the opportunity to learn more about my new state.’
‘It was accessible for a family. Not at all expensive and really interesting. We could see a magic show and learn about the history of the war air raid shelter. Really fabulous stuff!’
‘Access to so many events that are in local regions…’
‘The opportunity to attend a range of events. I love how the more 'quirky' events are being included these days.’
‘Activities where you do something not just look at something.’
‘Mostly free, access to places that may otherwise be inaccessible.’
My History Festival experience was…
0 5 10 15 20 25 30
Posters
Radio
Advertising
Long-term attendee
Library
Through an organising group
Social media
Word of mouth (friend/family/colleague)
Online
Printed program
South Australia’s History Festival 2016 Evaluation report
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Events and Event Organisers
The 2016 printed program featured a record 606 events, with another 23 added to the online program.
Visitors enjoyed tours, talks, exhibitions, special events, bus trips, open days, performances, dinners, workshops and more at a variety of venues. Many of the organisations involved are run or partly run by volunteers (56% of the History Festival event organising groups that answered our 2016 survey were run solely by volunteers).
Events were held in all regions of South Australia including Adelaide City and metropolitan areas, Adelaide Hills, Barossa Valley, Clare Valley & Mid North, Eyre Peninsula, Fleurieu Peninsula & Kangaroo Island, Flinders Ranges & Outback, Limestone Coast, Murraylands, Riverland and Yorke Peninsula.
The number of events in regional South Australia increased by 25% in 2016. Of the 606 events in the printed program, 228 were presented in regional South Australia, representing around 38% of the program.
Marketing
Promotion Banners were displayed in prominent positions in Adelaide CBD including North Terrace and Victoria Square. History Festival paid for advertisements in local newspapers and radio station, FIVEaa. A promotional display was held under the Gawler Place Canopy in Rundle Mall to launch the Festival on 21 April. The History Festival also took out paid advertising on Facebook and Instagram.
Printed program 30,000 copies of the printed program were distributed state-wide to libraries, visitor centres and councils, as well as all event organisers including major cultural institutions and tourist attractions.
Where did you get your copy of the printed program?
HF 2016 Visitor Survey
0%5%
10%15%20%25%30%35%40%45%
South Australia’s History Festival 2016 Evaluation report
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Facebook followers: 2,592 (at 1 June 2016)
Twitter followers: 1,276 (at 1 June 2016)
Instagram followers: 377 (at 26 July 2016)
‘We go to 4 or 5 things each year, but there is such a wide range of attractions we can always find something new.’
HF 2016 Visitor Survey
Website & Mobile app Visits to the History Festival website and installs of the History Festival app both increased in 2016.
The full program was available to search on the History Festival website and the website’s responsive design meant that it was more accessible to people using mobile devices. Feedback indicated that more participants are using the website to access the History Festival program with 68% of respondents to our 2016 visitor survey saying they used the History Festival website, compared to 46% in 2015.
The mobile app was available to download for both iOS and Android devices. Users could use the app to search and browse events in the program, see what was on nearby, access and add events to a planner and enter the Instagram competition.
How did you access the History Festival program?
HF 2016 Visitor Survey
Sponsorship The History Festival is grateful for the ongoing support of Event Sponsors Adelaide City Council, Regional Sponsors SA Power Networks and Wine Sponsors O’Leary Walker Wines.
Media partners In 2016, the History Festival formed a successful partnership with FIVEaa and continued its valued partnership with Messenger Press.
Media Coverage The History Festival once again attracted a high level of media attention, putting history into focus during May. A summary of media coverage is attached. It shows 191 media reports across print, radio and TV.
Social media The approximate overall Facebook reach was 45,902 in May. Facebook fans increased by 71% and Twitter by 32%. Our Instagram following increased by 183%. Our Instagram Competition, with the incentive of a prize from iconic South Australian brand Haigh’s Chocolates, encouraged people to capture the spirit of the History Festival.
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Androidapp
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Website Printedbooklet
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2016
2016 HISTORY FESTIVAL - MEDIA ACTIVITY REPORT
Topic Media RegionalCity/Metropolitan/St
atewideDate Print Radio TV Other
Goers interviews Robert Pitt, CEO, Adelaide Cemeteries Authority. ABC 891 1 1/09/2015 1
Museum Think Tank Meningie SA Lakelander 1 8/10/2015 1
Interview with Allison Russell ABC South East 1 26/10/2015 1
Be a part SA History Barossa & Light Herald 1 28/10/2015 1
History workshop at Olivewood Murray Pioneer 1 20/11/2015 1
Our history in the making The Senior 1 1/12/2015 1
Growing urge to tell our stories The Advertiser 1 30/01/2016 1
Encore shearing demonstration to be held at Glencoe Woolshed Penola Pennant 1 2/03/2016 1
Historical change insight Border Watch 1 11/03/2016 1
Exploring past a present The Advertiser 1 2/04/2016 1
Local launch for SA History Festival Murray Pioneer 1 3/04/2016 1
Interview with Doctor Gillian Dooley from Flinders University, 5AA 1 5/04/2016 1
Who will be driving who? The Plains Producer 1 6/04/2016 1
Outdoor Fun Still a Walk in the Park Sunday Mail 1 10/04/2016 1
Dancing through the Decades at Bute Yorke Peninsula Country Times 1 12/04/2016 1
Hills has 40 events for history festival Mt Barker Courier 1 13/04/2016 1
Writers workshop to inspire at Yankalilla Victor Harbor Times 1 14/04/2016 1
Interview with Kevin Jones, Director, SA Maritime Museum ABC 891 1 15/04/2016 1
A ‘selfie’ with history Pt Lincoln Times 1 19/04/2016 1
Event listings Veterans SA e-news 1 19/04/2016 1
St Peter's Keyneton celebrating 150 years Barossa Valley Leader 1 20/04/2016 1
Has this swan lost its flock? Plains Producer 1 20/04/2016 1
Everyone loves a good yarn… River News 1 20/04/2016 1
Celebrate History Month in Waikerie River News 1 20/04/2016 1
Interview with Keith Conlon, Mr South Australia. 5AA 1 21/04/2016 1
James and Jane Dawson still making news! Southern Argus 1 21/04/2016 1
The 'junk' sale jug Southern Argus 1 21/04/2016 1
Step back in time for history festival Victor Harbor Times 1 21/04/2016 1
Discover old Strathalbyn Southern Argus 1 23/04/2016 1
Z Ward’s dark past The Advertiser 1 25/04/2016 1
Interview with Allison Russell, Director, History Festival 5AA 1 26/04/2016 1
Interview with Jude Johnson, Secretary and Coordinator of the History Project,
Mannum History GroupABC Riverland 1 27/04/2016 1
Event listings Adelaide City Council e-news 1 27/04/2016 1
Cheer Up Hut Commemorated at Mount Pleasant Barossa Leader 1 27/04/2016 1
Kapunda showcasing town's history Barossa Leader 1 27/04/2016 1
Explore Barossa’s history Barossa Light & Herald 1 27/04/2016 1
Family part of the furniture City North Messenger 1 27/04/2016 1
Celebrating SA’s history in style City North Messenger 1 27/04/2016 1
Pop act back after 50 years East Torrens Messenger 1 27/04/2016 1
Celebrating SA’s history in style East Torrens Messenger 1 27/04/2016 1
Dedicated to history Flinders News 1 27/04/2016 1
Celebrating SA’s history in style Guardian Messenger 1 27/04/2016 1
Stepping back in time Guardian Messenger 1 27/04/2016 1
Taking a walk through history Leader Messenger 1 27/04/2016 1
Celebrating SA’s history in style Leader Messenger 1 27/04/2016 1
A history of beer and butter Mitcham & Hills Messenger 1 27/04/2016 1
Celebrating SA’s history in style Mitcham & Hills Messenger 1 27/04/2016 1
Past traditions Mt Barker Courier 1 27/04/2016 1
Local history launch Murray Pioneer 1 27/04/2016 1
Wheels in motion for peek into past Northern Messenger 1 27/04/2016 1
Celebrating SA’s history in style Northern Messenger 1 27/04/2016 1
Celebrating SA’s history in style Portside Messenger 1 27/04/2016 1
Celebrating SA’s history in style Southern Times Messenger 1 27/04/2016 1
Event listings Southern Times Messenger 1 27/04/2016 1
Organ music is Bach Southern Times Messenger 1 27/04/2016 1
A step back in time The City 1 27/04/2016 1
What’s on in your CBD The City 1 27/04/2016 1
Celebrating SA’s history in style Weekly Times Messenger 1 27/04/2016 1
Magic act finding shelter in the west Weekly Times Messenger 1 27/04/2016 1
In my opinion... Bunyip 1 28/04/2016 1
Notes from the Gawler Branch National Trust Bunyip 1 28/04/2016 1
Kapunda embraces its story Bunyip 1 28/04/2016 1
History launch in Loxton Loxton News 1 28/04/2016 1
Revel in 2016 History Festival events in Strathalbyn Southern Argus 1 28/04/2016 1
Feast on the history of the Hills Weekender Herald 1 28/04/2016 1
Discover Strathalbyn's history Weekender Herald 1 28/04/2016 1
Interview with Allison Russell, director, South Australian History Festival ABC Riverland 1 29/04/2016 1
Going out The Advertiser 1 30/04/2016 1
Step back into the pages of our past The Advertiser 1 30/04/2016 1
Interview with Allison Russell, Manager, History Festival. ABC 891 1 1/05/2016 1
Program Preview - Discussion about the History Festival ABC 891 1 1/05/2016 1
80 Years Young: the ASO in pictures Adelaide Review 1 1/05/2016 1
VOICES FROM OUR PAST Blaze 1 1/05/2016 1
Events in outback Australia Blues Country Magazine 1 1/05/2016 1
Regular Segment: Tourist Trail. Ron Kandelaars Channel 7 1 1/05/2016 1
History fest on show in Willunga On The Coast 1 1/05/2016 1
WHAT’S ON Sunday Mail 1 1/05/2016 1
Hisotry Festival feautr issue Weekend Plus 1 1/05/2016 1
Interview with Nick Gleghorn, National Archives of Australia ABC 891 1 2/05/2016 1
Interview with Peter Ison, General Manager, Berri Library and Information Centre ABC Riverland 1 2/05/2016 1
Interview with Emma Warner, Renmark Paringa Council ABC Riverland 1 2/05/2016 1
Organisers of SA's History Festival says their launch in the Riverland was a huge
successABC Riverland 1 2/05/2016 1
Interview with Peter Ison, Manager, Berri Library, to discuss History Month in the
Riverland.ABC Riverland 1 2/05/2016 1
Program Preview ABC Riverland 1 2/05/2016 1
Program highlights ABC South East 1 2/05/2016 1
Interview with Allison Russell, Festival Director ABC South East 1 2/05/2016 1
Interview with Peter Ison, General Manager, Berri Library and Information Centre ABC South East 1 2/05/2016 1
Program Preview ABC South East 1 2/05/2016 1
Interview with Allison Russell, Festival Director, History SA, about ABC South East 1 2/05/2016 1
Feldhoff says the Freemason's Centre have tours every Thurs ABC 891 1 3/05/2016 1
Interview with Stephanie Coughlin of the Renmark Paringa Council ABC Riverland 1 4/05/2016 1
Exploring Coulthard's legacy Barossa Leader 1 4/05/2016 1
Barossa Heritage Trail launched Barossa Leader 1 4/05/2016 1
Town’s historic love Barossa Light & Herald 1 4/05/2016 1
May at the museum Bunyip 1 4/05/2016 1
History’s sense of community East Torrens Messenger 1 4/05/2016 1
History’s sense of community Eastern Courier 1 4/05/2016 1
History’s sense of community Leader Messenger 1 4/05/2016 1
Launch social photos Loxton News 1 4/05/2016 1
Our part in history month Loxton News 1 4/05/2016 1
History’s sense of community Mitcham & Hills Messenger 1 4/05/2016 1
Dennis history in print at Laura Northern Argus 1 4/05/2016 1
History’s sense of community Portside Messenger 1 4/05/2016 1
History Month activities in Waikerie River News 1 4/05/2016 1
Letters to the editor River News 1 4/05/2016 1
History’s sense of community Southern Times Messenger 1 4/05/2016 1
History’s sense of community The City 1 4/05/2016 1
Program preview: - A look at the South Australian History 5AA 1 5/05/2016 1
Program preview: - News headlines 5AA 1 5/05/2016 1
Interview with Corinne Ball, curator, and Nikki Sullivan, curator ABC 891 1 5/05/2016 1
Prerecorded interview with Dennis Millard, Riverland Gem & Mineral Club ABC Riverland 1 5/05/2016 1
One for the records SA Life 1 5/05/2016 1
History comes alive South Eastern Times 1 5/05/2016 1
Down Every Street display Victor Harbor Times 1 5/05/2016 1
Kelly legend on stage Victor Harbor Times 1 5/05/2016 1
Tour the 'fabulous' botanic gardens Weekender Herald 1 5/05/2016 1
Interview with Phil Ahrens, Adelaide Society of Magicians. ABC 891 1 6/05/2016 1
Program Preview: ABC 891 1 6/05/2016 1
Interview with The Lock and Districts Heritage Museum Secretary Kerry Young ABC Eyre Peninsular and West Coast 1 6/05/2016 1
Exhibition shows city history in modern context Border Watch 1 6/05/2016 1
History repeats Border Watch 1 6/05/2016 1
Launch social photos Murray Pioneer 1 6/05/2016 1
Walsh says Tasting Australia continues at Town Square ABC 891 1 7/05/2016 1
Interview with Dale Patyi, Driver, National Railway Museum ABC 891 1 7/05/2016 1
Pre-recorded Interview with Amanda James, Senior Community History Officer,
History SA. ABC 891 1 7/05/2016 1
Program Preview ABC 891 1 7/05/2016 1
Hard-to-find items? Long-lost friends or family? Sunday Mail 1 8/05/2016 1
What's on Sunday Mail 1 8/05/2016 1
Interview with Robert Pitt, President, Adelaide Cemeteries Authority ABC 891 1 9/05/2016 1
Walsh reveals the tenth Gumeracha Medieval Fair ABC 891 1 9/05/2016 1
History month Bunyip 1 11/05/2016 1
History Festival at Laura Flinders News 1 11/05/2016 1
Take a walk back in time Guardian Messenger 1 11/05/2016 1
Rural icons celebrated Mt Barker Courier 1 11/05/2016 1
Communities on display as part of History Month Plains Producer 1 11/05/2016 1
From gritters to knitters: art exhibition opening River News 1 11/05/2016 1
Share pictures with libraries Southern Times Messenger 1 11/05/2016 1
Interview with Crystal Brook Local History Group Organiser Marj Crouch ABC Eyre Peninsular and West Coast 1 12/05/2016 1
Interview with Mount Gambier Local History Officer Danni Reade ABC South East 1 12/05/2016 1
Tailem Town ghost tour Murray Valley Standard 1 12/05/2016 1
Interview with Keith Ellison, Curator, Ellison Museum of Radio and Magnetic
Recording, Radio Adelaide 1 12/05/2016 1
Bus tour featuring dry stone walls Southern Argus 1 12/05/2016 1
Interview with Allen Tiller, Paranormal Researcher and host of TV Show Haunting
AustraliaABC 891 1 13/05/2016 1
Interview with Jackie Johnston from the Southern Eyre Peninsula Family & Local
History GroupABC Eyre Peninsular and West Coast 1 13/05/2016 1
Discussion about history on lieu of History Month. ABC Eyre Peninsular and West Coast 1 13/05/2016 1
Glencoe will host its popular blade shearing demonstration on ABC South East 1 13/05/2016 1
Launch social photos Murray Pioneer 1 13/05/2016 1
Program Preview ABC 891 1 14/05/2016 1
Signs of Life The Advertiser 1 14/05/2016 1
Program Preview ABC 891 1 15/05/2016 1
There is only one more day to submit entries for the Tatiara History Month writers'
competitionABC South East 1 16/05/2016 1
Interview with Darryl Thompson, Author, about a history of Adelaide eateries ABC 891 1 17/05/2016 1
Heart of the community Murray Valley Standard 1 17/05/2016 1
Discussing a National Motor Museum exhibition. Radio Adelaide 1 17/05/2016 1
Get a Perspective on History at Moonta Gallery of the Arts Yorke Peninsula Country Times 1 17/05/2016 1
CYP National Trust turning 45 Yorke Peninsula Country Times 1 17/05/2016 1
What's the buzz in the council: Stephanie Coughlin from Renmark Paringa Council ABC Riverland 1 18/05/2016 1
Kapunda remembering Sir Sidney Kidman Barossa Leader 1 18/05/2016 1
Cheer up at the Cheer Up Hut Barossa Leader 1 18/05/2016 1
History Festival in Nuriootpa Barossa Leader 1 18/05/2016 1
St George’s is dragon ’em in Bunyip 1 18/05/2016 1
Museum powering on Guardian Messenger 1 18/05/2016 1
Celebrating History Month Loxton News 1 18/05/2016 1
350 walkers retrace steps of pioneer women Mt Barker Courier 1 18/05/2016 1
History group tours Hart hundred Plains Producer 1 18/05/2016 1
History Month hits half way mark River News 1 18/05/2016 1
ENCOUNTER LACE MAKERS DISPLAY Victor Harbor Times 1 19/05/2016 1
Celebrating 40 years of an iconic part of the Coorong’s culture Victor Harbor Times 1 19/05/2016 1
Secrets u ncovered Weekender Herald 1 19/05/2016 1
It’s history buff heaven in Loxton Murray Pioneer 1 20/05/2016 1
Continuing Regular Segment: Community Bulletin Board. ABC 891 1 21/05/2016 1
Interview with Migration Museum Senior Curator Mandy Paul. 5AA 1 22/05/2016 1
Walsh mentions events in line with the SA History festival ABC 891 1 22/05/2016 1
Green encourages listeners to go to the Then and Now exhibition ABC South East 1 23/05/2016 1
Weather with Amelia Mulcahy - a ghost tour is underway as part of the SA History
Festival.Channel 7 1 24/05/2016 1
Historical society takes a drive into the past Yorke Peninsula Country Times 1 24/05/2016 1
Social pictures Yorke Peninsula Country Times 1 24/05/2016 1
Regular Segment: Off The Beaten Track with Ron Kandelaars, Travel Journalist. ABC 891 1 25/05/2016 1
Program Preview - Discussion on History Month. ABC Eyre Peninsular and West Coast 1 25/05/2016 1
Celebrating History Barossa Leader 1 25/05/2016 1
Barossa German Heritage honored Barossa Leader 1 25/05/2016 1
Whats on Mitcham & Hills Messenger 1 25/05/2016 1
Whats on in your CBD The City 1 25/05/2016 1
Hickey says the CWA event is on this Saturday, on the last weekend of the SA History
Festival. 5AA 1 26/05/2016 1
Hickey says he will have a look at what's hot with the SA History Festival. 5AA 1 26/05/2016 1
Exhibition set to close Border Watch 1 26/05/2016 1
WHAT’S ON Sunday Mail 1 29/05/2016 1
Workshops on preserving historical family treasures and pop up history displays ABC South East 1 30/05/2016 1
Experts in preserving historical treasures will be in Mt. Gambier tomorrow as part of
SA's History FestivalABC South East 1 30/05/2016 1
A song for our fair city The Advertiser 1 30/05/2016 1
Magical History Tour Adalect 1 5/06/2016 1
TOTAL 98 93 129 59 2 1
SUMMARY
TOTAL Regional 98
TOTAL City/Metropolitan/Statewide 93
TOTAL Print 129
TOTAL Radio 59
TOTAL Television 2
TOTAL Other 1
TOTAL MEDIA REPORTS 191
