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2016 RATE CARD No. 44
2 Content
The Magazine
2 – 5 Media Profile Print
6 Media Profile Online
7 Media Profile Job Market
8 – 11 Circulation & Reader Profile
12 – 15 Publication Schedule
Advertising
16 Ad Formats & Rates
Advertorials
17 – 18 Ad Specials
19 Themed Supplements
20 Counter Infos
Promotional Inserts
21 Technical Requirements
22 – 25 fvw Dailies
Client Events/Events
26 fvw Workshop
27 fvw Fam Trip
28 – 31 fvw Kongress
32 fvw Online Marketing Day
Tourism Marketing Summit
fvw Travel Technology Day
33 fvw CruiseLive
34 fvw Fachtagung Personal
Karrierewelt
Publisher’s Details
35 Publisher’s Details
36 Contact
D&P SCHOTTLAND |
Wer an Schottland denkt, spult unwillkürlicheine Reihe von Klischees ab. Dazu gehörenDudelsäcke, Kilts und Whisky. Dass zu-mindest erstgenannte vermutlich gar nichtaus Schottland, sondern dem Orient stam-men, kann den Erfolg nicht mindern. Nochheute ist das Highlight beim EdinburghMilitary Tattoo (Schottlands größtes Musik-festival) der Auftritt der Massed Pipes andDrums. Die Formation besteht aus mehrerenMilitärkapellen, die zusammen etwa 180Dudelsackspieler zählen. Das Event ist nichtnur in Sachen Traditionspflege, sondernauch in touristischer Hinsicht ein Erfolg:Laut Veranstalter sind 30 Prozent der mehrals 200.000 Zuschauer ausländische Gäste.Von dort aus kann man gleich zum nächstenKlischee aufbrechen: Schottlands Schlösser,etwa die Sommerresidenz der Queen,Balmoral Castle.
Ein kleines Land, das großeTraditionen pflegt
EDINBURGHS ALTSTADT giltvor allem wegen der Castleals sehr sehenswert.
SCHOTTLANDBESSERVERKAUFEN
THINKSTOCK
U&M MOBILITY | E-COMMERCE | BUSINESS TRAVEL |
General Manager, Uber Deutschland
Als General Manager von Uber ist Fa-bien Nestmann das Gesicht des kalifor-nischen Unternehmens in Deutschland.Nestmann kommt aus einer deutsch-französischen Familie – Vater Deut-scher, Mutter Französin – und hat aufbeiden Seiten der Grenze studiert. DerBetriebswirt verfügt über Abschlüsseder European School of Business Reut-lingen und der Reims ManagementSchool. Er hat unter anderem für dieIT-Sicherheitsfirma Identive gearbeitet.Nestmann ist verheiratet und lebt mitseiner Frau und einem Kind in München.
Fabien Nestmann
GEORG KERN, KLAUS HILDEBRANDT
K aum ein zweites Unternehmensteht weltweit derzeit so in derKritik wie der kalifornische
Fahrdienstvermittler Uber. Ob in Thai-land, Frankreich, Deutschland oder denUSA: Überall stößt das Unternehmen auferhebliche Widerstände. Vor allem diePlattform Uber Pop erregt die Gemüter.Dort können Uber-Partner, die sich beidem Unternehmen registriert haben, Fahr-ten in ihren Privat-PKW anbieten. KeinWunder, dass es weltweit vor allem die Ta-
land? Und wie will das Unternehmen sei-nen dafür gestarteten Ersatzdienst Uber Xnach vorn bringen? Dazu äußert sich Fa-bien Nestmann, General Manager vonUber Deutschland.
f: Herr Nestmann, Ihr Unternehmen istangetreten, um den Personenverkehr zurevolutionieren. Aber jetzt wurde inDeutschland erst einmal Ihr wichtigsterDienst Uber Pop verboten. Ist Ihr Engage-ment hierzulande gescheitert?
ropas. Deshalb bleibt der hiesige Marktbesonders interessant für uns. Wir kon-zentrieren uns jetzt auf unsere anderenDienste.
Das sind der Limousinendienst Uber Blacksowie Uber Taxi, die Vermittlungsplattformfür herkömmliche Taxis. Als Ersatz für UberPop bauen Sie Uber X auf. Was ist der Unter-schied zu Uber Pop?Uber X erfüllt alle gesetzlichen Vorgaben.Wir arbeiten mit lizenzierten Mietwa-
WIE UBER-CHEFFABIEN NESTMANNIN DEUTSCHLANDMIT UBER X DIEMOBILITÄTVERÄNDERNWILL
U&M TITEL |
11
22
33
44
Unternehmen Index Unternehmen Index
6
7
8
9
10
13
14
TUI Cruises 4,0TUI 4,5Lufthansa 4,6Studiosus 5,0Schauinsland 5,3DER Touristik 5,7Thomas Cook 7,9Aida 8,5Hapag-Lloyd 8,9Sixt 9,2FTI Group 10,1MSC 10,3RUF Reisen 11,1Alltours 11,4Air Berlin 13,7
Studiosus 3,0Schauinsland 3,3TUI Cruises 4,4Lufthansa 4,9DER Touristik 5,3
15
11
12
55
Die Hitliste der Top-ArbeitgeberYoung Professionals Routiniers
Die Touristiker sind zu 30 Arbeitgebern der Branchebefragt worden. In das Ranking sind nur Firmenaufgenommen worden, die mindestens eine valideFallzahl von 100 Bewertungen erhalten haben. Basisdes Rankings sind zehn Image-Faktoren, die gewich-tet in den Index eingeflossen sind.
!U&M REISEBÜRO | HOTEL | DESTINATION |
Wenn das keine guten Nachrichten sind: Laut dem repräsentativ er-
hobenen GPRA-Index genießt die Touristik bei den Verbrauchern
hohes Vertrauen. Lediglich die Maschinenbauer musste man vor-
beilassen (unten). Gemischte Gefühle hingegen beim Blick auf die
Top Ten der Pauschalreise-Ziele (rechte Seite, unten): Neun strah-
lenden Gewinnern steht Enfidha als tragischer Verlierer gegenüber.
Bei den Reisebüros ist das Bild ebenfalls durchwachsen – der fvw-
Vertriebsklima-Index tritt auf der Stelle (rechte Seite, oben). Und
übrigens: Unser fvw-Hotelometer ist zum zweiten Mal erschienen.
Eine Kurzfassung zu den beliebtesten Hotels finden Sie hier (linke
Seite, Mitte), alle Details und Destinationen auf fvw.de.
TRENDS&FAKTEN
HotelOrt Sterne Preis
in Euro
1 Lopesan Costa Meloneras Maspalomas 4 1299
2 Iberostar Fuerteventura Palace Cala Mondrago 4 1335
3 Iberostar Club Cala Barca Cala Mondrago 3,5 1147
4 Sotavento Beach Club Costa Calma 4 1090
5 SBH Costa Calma Palace Costa Calma 4 1225
6 Iberostar Playa Gaviotas Jandia Playa 4 1452
fvw-HotelometerMeistangefragte spanische Hotels via Traveltainment.
Mehr Hotelometer im Web unter go.fvw.de/hotelometer.
IRA LANZ, RITA MÜNCK
Provisionen sind gemeinhin ein
Reizwort im stationären Vertrieb.
Gewöhnlich hagelt es Kritik aus
den Reihen der Reisebüros. Nicht so dieses
Jahr. Der Grund: „Die Veranstalter neh-
men mehr Geld in die Hand“, konstatiert
Andreas Quenstedt von der Kooperation
Deutscher Reisering.
So stecken etwa Thomas Cook und All-
tours jeweils einen siebenstelligen Euro-
Betrag zusätzlich in ihre Vergütung. Auch
andere Veranstalter haben nachgelegt.
DER Touristik etwa hat seine Vergütung
für Baustein- und Pauschalreisen zusam-
mengelegt und den Mindestumsatz ge-
senkt. Die Aktionen kommen nicht von
ungefähr: Die Veranstalter müssen ihre
Provisionen nachbessern, um ihre Umsät-
im vergangenen Jahr laut Deutschem Rei-
se Verband (DRV) mit 26 Mrd. Euro zwar
ein Rekordvolumen erreicht. Das Wachs-
tum liegt allerdings nur noch im niedri-
gen einstelligen Bereich. Das heißt, der
Markt ist weitgehend ausgereizt. Veran-
stalter können nur noch wachsen, wenn
sie sich gegenseitig Marktanteile abjagen.
So zeigen die fvw Dossiers „Deutsche
Veranstalter" der vergangenen drei Jahre,
dass allein die TUI deutlich Marktanteile
verloren hat (siehe Tabelle S. 18). Gewin-
ner sind die Mittelständler, allen voran
FTI und Schauinsland. Diese Entwicklung
setzt sich fort: Laut Zahlen der Gesell-
AS GROSSE WERBEN
Die Veranstalter buhlen um Reisebüros wie se
lten zuvor. Dafüröffnen
sie ihre Geldschatulle. Doch der Re
isevertrieb muss genau rechnen,
sollen seine Erträge stimmen.
U&M
2012 2013 2014
TUI18,3 17,7 16,9
Thomas Cook 13,1 13,5 13,2
DER Touristik 13,1 12,5 12,4
FTI Group 6,7 7,3 8,1
Alltours 5,7 5,7 5,6
Aida4,5 5,0 5,0
Schauinsland 2,9 3,1 3,7
Quelle: fvw Dossier Deutsche Veranstalter 2012, 2013, 2014.
DAS GROUmsatzanteile de
utscher Veranstalter
am Gesamtmarkt (inProzent)
Die Großen verlieren
Customize33 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
fvw
fvw – the leading B2B magazine for decision makers andentrepreneuers in tourism and mobility
91% of our readers say that
“fvw is the leading magazine in the tourism industry”.
Journalistic quality, expertise and independenceform the basis of our success.
26,374 copies – the by far highest paid circulationamong travel trade magazines.
Sources: fvw Structure Analysis 2013 d.core GmbH; IVW 2/2015
Media ProfilePrint/OnlineJob Market
Customize44 Media Profile Print
fvw – the trade journal for the travel and mobility industry
As the leading trade publication for the travel and mobility industry fvw presentsfirst-hand background information, analyses and key future issues. Thanks to itsindependent closeness to the market fvw’s editorial staff has enjoyed for almost50 years an excellent journalistic and professional reputation among readers.
With 4.1 readers per issue fvw is one of the most-read trade journals in the industry,reaching an average of 115,120 readers fortnightly.
fvw’s e-paper and iPad versions already appear on Thursday, one day prior to theprinted edition.
Editorial concept and target groups
The magazine stands for qualified, objective and independent journalism with a ma-ximum of in-depth information and a wide range of topics presented in a modernand appealing design. It is particularly the two specialist sections “Enterprises &Markets” and “Destination & Product” that have earned fvw great expertise amongreaders, while themed supplements and regular series provide excellent practicalorientation and best practice support for sales staff.
fvw reaches decision makers, entrepreneurs and sales professionals in travel andtourism and the related service industries. To these target groups the magazineserves as valued driving force and source of information featuring comprehensivemarket analyses, background stories on current topics, compelling company por-traits and interviews with the industries’ movers and shakers.
Some 60% of readers work in tour operating and sales, mostly on a decision-makinglevel and in management.
Sources: Total circulation IVW 2/2015/4.1 readers per issue; fvw Structure Analysis 2013 d.core GmbH
Customize55 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Media Profile Print
fvw Dossiers – latest facts & figures
These coveted publications offer crucial market analyses on selected topics fromkey segments in the travel and mobility industry. fvw editors periodically analyze,interpret and put into context the developments in German travel distribution andthe German tour operator business.
The dossiers are popular, enjoying long validity and considerable reading times.84% of fvw readers are familiar with fvw Dossiers.
“Better Selling” – themed destination specials
Through its “Better Selling” counter series fvw provides advertisers a sales-orientedenvironment for their marketing campaigns. Sales professionals receive on a doublepage (or larger) spread valuable and relevant information about a specific destina-tion both from a business and a cultural point of view. These themed destinationspecials are a helpful sales aid with great practical value. Some 66% of readers intravel sales state they frequently read “Better Selling”.
Source: fvw Structure Analysis 2013 d.core GmbH
Media ProfilePrint/OnlineJob Market
Customize66 Media Profile Online
fvw.de – the leading news portal for decision makers and tourism experts
On fvw.de users from the travel and mobility industry are keptinformed about the latest relevant news and developments in tourismand corporate travel. The paid-content area fvw.de is guaranteed toprovide advertisers with prime target group communication and high
user retention. The portal’s recommendation rate is at 97%. Also, fvw.deand fvw magazine make a perfect combination for campaigns since81% of online users also frequently read the trade journal’s printededition.
Facts & figures
■ 47,702 registered users■ 540,000 page impressions per month on average■ 3,140 app users on average
Optimized for smartphones fvw.mobile.de offers in a compact formkey news from the industry (60,000 PIs/20,175 visits). Through the fvwNews app (iOS/Android) users receive on the go a condensed versionof the day’s latest news (25,000 PIs/4,875 visits).
The fvw Newsletter – current news and developments, first hand
Twice a day the fvw editorial team sends out a newsletter featuring recently researched news.International readers receive a separate English-language newsletter.
fvw Am Morgen Frequency: Mon–Fri, 08:00 am, 17,800 recipientsfvw Newsline Frequency: Mon–Fri, 03:00 pm, 16,800 recipientsfvw Breaking News Push notification to 15,800 recipientsfvw Travel Market Germany (Engl.) Frequency: Thu, 12:00 noon, 2,000 recipients
Sources: fvw Structure Analysis 2013 d.core GmbH; Webtrekk avg. PIs p.m. 8/2014–7/2015;website users and newsletter recipients as of July 2015
Customize77 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Media Profile Job Market
The portal for employers and staff in the travel and mobility industry
Through its printed edition and its online portal fvw offers one of the largest and most successfulcareer exchanges in travel and tourism. It enables HR officers to specifically target potential staff,from young professionals and product managers to sales experts and executives.
Facts & figures
■ 18,849 subscribers and 115,120 readers per issue
■ Job Market newsletter with more than 5,500 subscribers
■ 160,000 page impressions per month on average
Thanks to our express service your job ad appears online within 24 hours!Contact: Isa Spormann, ph. +49 40 41448-550, [email protected]
For further details and information please refer to our 2016 Job Market rate cardor go to www.stellenmarkt.fvw.de.
Tourism Jobs & Career Guide
Qualified junior staff is fundamental for a company’s future. The annual Tourism Jobs & Career Guideprovides HR officers with access to tomorrow’s specialists and leaders.
Company profile: The perfect opportunity for a business to showcase its advantages to young professionals.Colleges and institutes for further education also have the opportunity to present themselves prominentlyand in detail.
For further information please go to www.go.fvw.de/juk
Sources: Total circulation IVW 2/2015/4.1 readers per issue and subscription copies; Webtrekk avg. no. of PIs p.m. 8/2014–7/2015;newsletter recipients as of July 2015
Media ProfilePrint/OnlineJob Market
Customize88 Circulation
Facts & figures fvw
Total distributed circulation 28,078
Total copies sold 26,374
Subscription copies 18,849
fvw circulation figures are IVW-audited.Figures based on IVW 2nd quarter 2015 audit report.
Publisher‘s note: fvw is primarily distributed on a subscrip-tion basis and is also available at select retail outlets.
CPM by comparing
fvw 525.23 €
touristik aktuell 990.68 €
TravelTalk 1,924.95 €
Travel One 7,527.47 €
Source: IVW 2/2015, on basis of ad rates 2015
Subscriptions compared
fvw (biweekly on Fridays) 18,849
TravelTalk (weekly on Mondays) 4,104
touristik aktuell (weekly on Mondays) 6,864
Travel One (biweekly on Fridays) 910
Source: IVW 2/2015
Customize99 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Reader Profile
CirculationReader ProfilePublication Schedule
fvw – the entire tourism industry right at your hands!
Readers by industry segment:
Source: fvw Structure Analysis 2013 d.core GmbH
Age 30 or under
Age 30–39
Age 40–49
Age 50–59
Age 60 or over
Education:
College/university/technical college
High-school diploma
Secondary school (no high-school diploma)
Junior high school
50%
33%
15%
2%
Travel sales
Tour operator
Other
Airport/airline
Tourist office
Hotel industry
PR agency
Business travel
Travel technology
Cruise travel/cruise ship company
Car rental
Incoming agency
Insurance
59% female41% male
Gender:
Age:43%
15%
15%
6%
5%
5%
3%
2%
2%
1%
1%
1%
1%
13%
23%
27%
26%
10%
Customize10 Reader Profile
Decision makers read fvw!
Job positions:
Decision maker*
Employee
Travel agent
Trainee, student, intern
Other
66% Decision maker34% Other positions
66% of readershold a management position.
91% of readers say:fvw is competent and theleading trade magazine
in tourism.
Average reading time:78 minutes
Average number ofreaders per issue:
4.1 readers
*Decision maker: Office manager, corporate management, department head, independent business owner
66%
14%
12%
4%
2%
Customize1111 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Reader Profile
News, cover story, destination & product or enterprises & markets:fvw demonstrates relevance!
4 out of 5 readers confirm that fvw articles are highly relevant:
Source: fvw Structure Analysis 2013 d.core GmbH
News
Cover story
Destination & product
Enterprises & markets
Sources of information for tourism news:
Trade journals are by far the most frequently used medium for tourism news!
Trade journals
Tour operatorintranet sites
Supplierintranet sites
Travel agencyintranet sites
Above-average reading intensity:71% of readers browse through and
read the magazine front to back.
CirculationReader ProfilePublication Schedule
83%
81%
79%
78%
30%
21%
14%
12%
Month Issue no. Date of Ad & materials Topics Counter series Section ”Managementpublication close ”Better Selling” & Career”
January 1/16 Jan. 08 Dec. 18 TurkeyNordic countriesCMTWellness
2/16 Jan. 22 Jan. 11 Airlines and airports OmanRail travelFamily holidaysUS
February 3/16 Feb. 05 Jan. 25 Cruise travelFerriesTourism marketingPreview: ITBCanary Islands, Balearic Islands
Dec. 21/Jan. 08 ■ Special supplement: Germany ■
4/16 Feb. 19 Feb. 08 River cruises NorwayInsuranceYouth travelPreview: ITBGreece
March 5/16 March 04 Feb. 11 Special issue: ITB (Berlin, March 09–13)EgyptIndian Ocean (Mauritius, Seychelles, Maldives, La Réunion)SpainGermanyCar rental
Daily I March 09 Feb. 11 Official ITB Dailies – Daily for trade visitorsDaily II March 10 Daily for trade visitorsDaily III March 11 Daily for trade visitorsDaily IV March 12 Daily for consumersDaily V March 13 Daily for consumers
Publication Schedule12
2/16 Jan. 22 Jan. 11 Airlines and airports Oman
4/16 Feb. 19 Feb. 08 River cruises Norway
2/16 Jan. 22 Jan. 11 Airlines and airports Oman
4/16 Feb. 19 Feb. 08 River cruises Norway
January 1/16 Jan. 08 Dec. 18 TurkeyNordic countriesCMTWellness
2/16 Jan. 22 Jan. 11 Airlines and airports OmanRail travelFamily holidaysUS
February 3/16 Feb. 05 Jan. 25 Cruise travelFerriesTourism marketingPreview: ITBCanary Islands, Balearic Islands■ Special supplement: Germany ■
4/16 Feb. 19 Feb. 08 River cruises NorwayInsuranceYouth travelPreview: ITBGreece
Special issue: ITB (Berlin, March 09–13)EgyptIndian Ocean (Mauritius, Seychelles, Maldives, La Réunion)SpainGermanyCar rental
Official ITB Dailies – Daily for trade visitorsDaily II March 10 Daily for trade visitorsDaily III March 11 Daily for trade visitorsDaily IV March 12 Daily for consumersDaily V March 13 Daily for consumers
January 1/16 Jan. 08 Dec. 18 Turkey
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
CirculationReader ProfilePublication Schedule
Subj
ectt
och
ange
!
Month Issue no. Date of Ad & materials Topics Counter series Section ”Managementpublication close ”Better Selling” & Career”
6/16 March 18 March 07 ITB summary report TunisiaEngland, Scotland, IrelandThe Gulf StatesActive and sports holidaysUS
April 7/16 April 01 March 17 CyprusAsia (South-East Asia)Italy, MaltaHotels and resorts
Feb. 17/March 02 ■ Special supplement: Cruise travel ■
8/16 April 15 April 04 France Rio de JaneiroBusiness travel/IMEX (Frankfurt, April 19–21)Travel technology, e-commercePortugalGolf travel
9/16 April 29 April 18 Croatia, SloveniaStudy toursInsuranceTurkeyStudy: Target areas
May 10/16 May 13 April 29 City breaks Ras Al-KhaimahCruise travelIsrael, JordanNorway
11/16 May 27 May 13 Musicals Upgrading:US Master’s degreeBeNeLuxAirlines and airportsAustria, Switzerland
June 12/16 June 10 May 30 Continental Spain IndiaGroup travelAsia (China, Hong Kong, Macao, Shanghai)
May 20 Dossier: German travel sales & distribution
14 Publication Schedule
Month Issue no. Date of Ad & materials Topics Counter series Section ”Managementpublication close ”Better Selling” & Career”
13/16 June 24 June 13 OmanHotels and resortsIndia, Sri LankaBus travel
July 14/16 July 08 June 27 Australia, New Zealand, The South Seas PeruEastern EuropeMedia and print servicesUS
15/16 July 22 July 11 Asia (Singapore)TurkeyThe CaribbeanFall industry eventsStudy: Employer
August 16/16 Aug. 05 July 25 Diving holidays GraubündenWinter programs/brochuresCruise travelMorocco
17/16 Aug. 19 Aug. 08 South AfricaThe Caribbean (Dom. Republic, Jamaica, Cuba)Winter sportsTravel technology, IT
September 18/16 Sep. 02 Aug. 22 Preview: fvw Kongress (Essen, September 06–07) QatarThailandEgyptBus travelStudy: Cruise travel
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands salesAirlines and airportsIndian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
July 14/16 July 08 June 27 Australia, New Zealand, The South Seas Peru
August 16/16 Aug. 05 July 25 Diving holidays Graubünden
September 18/16 Sep. 02 Aug. 22 Preview: fvw Kongress (Essen, September 06–07) Qatar
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands sales
July 14/16 July 08 June 27 Australia, New Zealand, The South Seas Peru
August 16/16 Aug. 05 July 25 Diving holidays Graubünden
September 18/16 Sep. 02 Aug. 22 Preview: fvw Kongress (Essen, September 06–07) Qatar
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands sales
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands sales
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands sales
KONGRESS
13/16 June 24 June 13 OmanHotels and resortsIndia, Sri LankaBus travel
July 14/16 July 08 June 27 Australia, New Zealand, The South Seas PeruEastern EuropeMedia and print servicesUS
15/16 July 22 July 11 Asia (Singapore)TurkeyThe CaribbeanFall industry eventsStudy: Employer
August 16/16 Aug. 05 July 25 Diving holidays GraubündenWinter programs/brochuresCruise travelMorocco
17/16 Aug. 19 Aug. 08 South AfricaThe Caribbean (Dom. Republic, Jamaica, Cuba)Winter sportsTravel technology, IT
September 18/16 Sep. 02 Aug. 22 Preview: fvw Kongress (Essen, September 06–07) QatarThailandEgyptBus travelStudy: Cruise travel
19/16 Sep. 16 Sep. 05 Rail travel Mobile travelCape Verde Islands salesAirlines and airportsIndian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
13/16 June 24 June 13 Oman
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
CirculationReader ProfilePublication Schedule
Subj
ectt
och
ange
!
Month Issue no. Date of Ad & materials Topics Counter series Section ”Managementpublication close ”Better Selling” & Career”
20/16 Sep. 30 Sep. 19 Insurance BotswanaAsia (Japan, Korea, Taiwan)Canary IslandsUS
October 21/16 Oct. 14 Sep. 30 Latin AmericaTravel agency chains and co-operationsPreview: DRV convention (Kusadasi, October 26–30)Business travel
Sep. 02/Sep. 16 ■ Special supplement: Golf travel ■
22/16 Oct. 28 Oct. 17 Cruise travel St. PetersburgHotels and resortsStudy toursAustralia, New Zealand, The South SeasTrade shows
November 23/16 Nov. 11 Oct. 31 Indonesia, PhilippinesThe Gulf StatesTunisiaCity breaksStudy: Airlines
24/16 Nov. 25 Nov. 14 TurkeyClub holidaysUS, CanadaSummer programs/brochures
December 25/16 Dec. 09 Nov. 28 Egypt, Red SeaCar rentalLuxury travel
26/16 Dec. 23 Dec. 12 Airlines and airportsHoneymoon travelEvents 2017
Dec. 02 Dossier: German tour operators
16 Ad Formats & Rates
A 460 x 300 mm A 146 x 230 mmA 146 x 300 mmA 230 x 300 mm A 113 x 300 mm A 230 x 150 mm
631 2 4 5
A 230 x 75 mm
10
A 146 x 150 mm
9
A 230 x 100 mm
17
A 82 x 300 mm
8
A 113 x 150 mm
11
A 82 x 150 mm
12
A 146 x 75 mm
13
■ Ad design available through fvw at extra cost.■ For bleed advertisements add 3 mm edge trim.
No. Size Rate €
1 2/1 page 15,500.–
2 1/1 page 9,950.–
3 2/3 page 7,950.–
4 – 6 1/2 page 6,950.–
7 – 9 1/3 page 5,400.–
10 – 11 1/4 page 4,000.–
12 – 13 1/6 page 2,200.–
Frequency discount Percent
3 x 7%6 x 10%9 x 13%
12 x 16%15 x 18%18 x 19%21 x 20%
These paid-for advertising pages are presented in an editorial format and are individuallydesigned. They offer a perfect opportunity to communicate marketing information to rea-ders beyond traditional ads. The advertorial uses a typeface and layout that is distinctlydifferent from the magazine’s style and design.
■ All rates include copy-writing and layout.■ Benefit from our online media to generate additional exposure for your advertorial on fvw.de.
Advertorials
Spaßfaktor: Orlandost berühmt füreine Themenparks.
Wassersport in Hülleund Fülle ist eineweitere Spezialitätdes angesagten Zielsm Herzen Floridas.
SissWuwdim
Vom 30. Mai bis 3. Juni 2015 warOrlando Gastgeber des InternationalPow Wow 2015. Wer nicht dabei war,kann die Stadt der Themenparks jetztmithilfe der Orlando Travel Academymultimedial kennenlernen.
Der Touristenmagnet Orlando ist die Heimat von gleichsieben der größten Themenparks der Welt, darunterBerühmtheiten wie Walt Disney World Resort, Universal
Orlando Resort und SeaWorld Orlando. Die Stadt im ZentrumFloridas hat aber noch mehr als 100 weitere Attraktionen aufLager, dazu ausgiebige Einkaufsmöglichkeiten, preisgekrönteRestaurants und eine Fülle von Outdoor-Aktivitäten, allen voranWassersport, aber auch Action von Ballonfahren bis Ziplining.
In sieben Schritten zum ExpertenEinen Überblick über das Riesenangebot sowie nützliche Bera-tungstipps rund um die Urlaubsplanung vermittelt die OrlandoTravel Academy, ein Online-Trainingsprogramm mit siebenaudiovisuellen Kapiteln. Einen Schwerpunkt bilden dieThemenparks, für die Orlando so berühmt ist. Doch natürlichdürfen auch Informationen zu den kleineren Attraktionen, zuNatur und Exkursionen sowie Verkaufstipps und Beratungshilfennicht fehlen. Gut zu wissen: Das Programm ist auch in deutscherSprache verfügbar. RegistrierenSie sich noch heute für dieOrlando Travel Academy unterde.orlandotravelacademy.com.Die ersten 50 Teilnehmererhalten einen Einkaufsgut-schein im Wert von 25 Euro!
Die VOrTeile Für erFOlgreicHeTeilneHmer
• Das Zertifikat „Orlando Travel Expert“.• Der persönliche „Orlando Travel AgentPassport“ für satte Ermäßigungen undandere Preisvorteile beim nächstenOrlando-Besuch.
• Die Listung als Orlando Travel Expert aufVisitOrlando.com.
25eur0
einkAuFS-
guTScHein AlS
BelOHnung
lernen &STAunen!
Anzeige
Vom 30. Mai bis 3. Juni 2015 warOrlando Gastgeber des InternationalPow Wow 2015. Wer nicht dabeikann die Stadt der Themenparksmithilfe der Orlando Travel Acmultimedial kennenlernen.
Der Touristenmagnet Orlando ist die Heimsieben der größten Themenparks der WeltBerühmtheiten wie Walt Disney World R
Orlando Resort und SeaWoraWoraW ld Orlando. Die StadtFloridas hat aber noch mehr als 100 weitere AttrLager, dazu ausgiebige Einkaufsmöglichkeiten, preRestaurants und eine Fülle von Outdoor-AktivitätWassersport, aber auch Action von Ballonfahnfahnf ren b
In sieben Schritten zum ExpertenEinen Überblick über das Riesenangebot sowie ntungstipps rund um die Urlaubsplanung vermitteTravel Academy, ein Online-Trainingsprogrammaudiovisuellen Kapiteln. Einen Schwerpunkt bildeThemenparks, für die Orlando so berühmt ist. Dodürfenrfenrf auch Informationen zu den kleineren AttNatur und Exkursionen sowie Verkaufstipps und Bnicht feht feht f len. Gut zu wissen: Das Programm ist aSprache verfügrfügrf bar. RegistrierenSie sich noch heute für dieOrlando Trao Trao T veravera l Academy unterde.orlandotravelacademy.com.Die ersten 50 Tei0 Tei0 T lnehmererhalten einen Einkaufsgufsguf ut-schein im Wert von 25 Euro!
Die VOrTeileVOrTeileVOrTeilneHmer
• Das Zertifikat• Der persönliche
Passport“andere PreOrlando-Besuch.
• Die ListunVisitOrlando.com.
lernen &STAuSTAuST nen!
Strände mit Sonnengarantie. Endlos lange Sand-strände, geschützte Buchten zwischen schroffen Felsenund Beach Life mit Palmenschatten: Die 3500 Kilometerlange Küste macht das Land zum Badeziel par excellence.Und der Sonnenschein ist garantiert!Neuer Glamour. Vor allem an den Stränden von Mus-cat und Salalah sind in den vergangenen Jahren viele in-ternationale Vier- und Fünf-Sterne-Hotels entstanden.Viel neuen Glanz gibt es auch in der Hauptstadt mitHighlights wie dem Royal Opera House.Abenteuer inklusive. Höhlenexpeditionen, Wandernund Mountainbiken in den Bergen, Segeltörns in denFjorden von Musandam, Tauchen und Schnorcheln,Wüstentouren und Wadi Bashing, Begegnungen mitSchildkröten, Delfinen und Walen, mit Kamelen, Antilo-pen und Gazellen: Wer bietet mehr?Kein Massentourismus. Trotz der ersten vereinzeltenAll-Inclusive-Angebote – die Verantwortlichen achtenstreng darauf, dass sich das Land zu einem nachhaltigen,qualitativ hochwertigen Reiseziel entwickelt.Orient wie im Märchen: Oasenstädte und uralteFestungen, Stierkämpfe und Kamelrennen, Weihrauch-märkte und Rosenplantagen, bunte Souks und die Erha-benheit der Sultan Qaboos Grand Mosque in Muscat.Moderne Infrastruktur. Oman hat kräftig investiert,in Straßen und Flughäfen ebenso wie in Häfen, Busnetzeoder die Ausbildung von Reiseleitern.Viel Platz für Ruhe. Oman ist fast so groß wieDeutschland, hat aber nur circa drei MillionenEinwohner – das verspricht paradiesische Ruhe.Kein Grund zur Sorge. Kriminalität ist praktischnicht vorhanden. Die Omanis sind aufgeschlossene,tolerante Gastgeber und machen es den Ausländernleicht, die 20 Prozent der Bevölkerung darstellen.Perfektes Paket. Der Flug von Dubai oder Abu Dhabinach Muscat dauert nur eine Stunde. Nach den Wolkenkrat-zermetropolen wirkt die Ruhe in Oman noch betörender.Direkt ab Deutschland. Oman Air fliegt täglich vonFrankfurt, München sowie fünfmal wöchentlich vonZürich nach Muscat. Weitere Carrier mit Ziel Oman sindzum Beispiel Gulf Air, Swiss, Etihad Airlines, Emiratesoder Qatar Airways.
Kontakt Sultanate of OmanMinistry of Tourismc/o Interface InternationalE-Mail [email protected]
Noch Fragen? Da hilft die Oman-App – mit Interviews, Tipps undHintergrundinfos. Kostenlos fürAndroid und Apple-Handys.
Traumstrände& Orientzauberr
OMANhAuTNAheRlebeN: auf derITb in halle 22b,Stand 200
Strände ohne ende: Oman glänzt mit mehr als 3500 Kilometern Küste.
Wie im Märchen: das Royal Opera house in der hauptstadt Muscat.
Duftend:Rosenblüten.
Klassiker: von Muscat nachNizwa in nur zwei Stunden.
Was für ein Glück: Oman ist noch immer ein Geheimtipp.Ziemlich erstaunlich angesichts all seiner Reize – nicht umsonstsetzt das Sultanat auf den Slogan „Beauty has an address“.Die zehn besten Gründe auf einen Blick.
Oman eTravelerZwischen Märchenlandund Moderne
Anzeige
Attention! New formats
A = trim sizeWidth x height in mm
Advertorials Rate €
1 page 10,900.–
2 pages 16,500.–
4 pages 22,050.–
6 pages 26,000.–
Customize1717 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Ad Specials
Ad Formats & RatesAdvertorialsAd Specials
A binding sample (or at least a dummy) including size and weightspecifications must be provided to the publisher. Looseinserts, bound inserts and tip-ons are distributed with thecare customary to business.
Loose insertsMin. size: 105 mm x 148 mmMax. size: 210 mm x 276 mm
Split-run advertising with geographical or mechanical split upon request,based on availability. Minimum circulation: 5,000; Surcharge: € 1,500 in partial print.
Bound insertsSize: 230 x 300 mm+ 10 mm head trim+ 3 mm edge and foot trim
Alternative sizes upon request. Please make sure to contactus before having your inserts printed/shipped.
Tip-on(incl. full-page carrier ad)
Size: Postcard 148 x 105 mmAlternative tip-on formats upon request.
■ Booking deadline: One week prior to ad close.■ Delivery: By ad close directly to the printer; quantity: on request.■ Design, production and printing available through fvw at extra cost.■ Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.
Attention! New formats
Weight Rate € per 1,000 copies
up to 25 g 330.–
up to 50 g 360.–
Rates for inserts exceeding 50 g upon request.
Page Rate € preprinted bound insertsvolume delivered to our printing house
4 pages 13,500.–
8 pages 15,400.–
12 pages 18,300.–
Form Rate € preprinted tip-onsdelivered to our printing house
Postcard 13,200.–
18 Ad Specials
■ For details on our ad specials see: www.fvw-medien.com/media
■ Rates include printing and paper cost (does not apply for booklets).
■ Design, production and printing available through fvw at extra cost.
■ Ad specials are not eligible for discounts but commissionable.
■ For bleed advertisements add 3 mm edge trim. *Limited availability per issue due to mechanical requirements.
115
300
230
451
300
224
451
300
224300
230
50520
2 x 105
148
Booklet* 105 x 148 mm(to be supplied)
Rate €
Title page 27,900.–
Inside magazine (incl. full-page carrier ad) 18,000.–
Multi-page ad* (magazine opening) Rate €
4/1 page (230 x 300 mm) 26,800.–
Belly band* 520 x 50 mm Rate €
Title page 23,700.–
Gatefolder* Rate €
Advertising space:
2/1 page (451 x 300 mm)plus 1/1 page (224 x 300 mm) 21,300.–
Gatefolder plus page 3* Rate €
Advertising space:
2/1 page (451 x 300 mm)plus 2/1 page (224 x 300 mm) 31,600.–
1/2-page cover wrap* Rate €
Advertising space:
1 x 1/2 page (115 x 247 mm)3 x 1/2 page (115 x 300 mm)plus back outsidecover ad (230 x 300 mm) 28,000.–
Attention! New formats
Customize1919 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Themed Supplements
Themed Supplements
fvw’s themed supplements regularly highlight industry-specific topics. On up to 32 pagesthe corporate publishing department consolidates all relevant information, tips and trendsrelated to the subject. This makes the supplements a compact source of information anda valuable tool for sales professionals.
76% of readers are interested or very interested in the themed supplements. In travel salesthis share is as high as 81%. The special supplements are distributed with fvw and TravelTalkboasting an average circulation of roughly 52,000 copies.
Advertising in this environment reaches the sales specialists for domestic, cruise and golftravel – without wastage.Sources: Total circulation IVW 2/2015; fvw Structure Analysis 2013 d.core GmbH
■ Germany supplement fvw 03 published Feb. 05 AC Dec. 21/MC Jan. 08
■ Cruise travel supplement fvw 07 published April 01 AC Feb. 17/MC March 02
■ Golf travel supplement fvw 21 published Oct. 14 AC Sep. 02/MC Sep. 16
Please feel free to contact us for detailsabout our special supplement on Germany.
Themed SupplementsCI & Promotional InsertsTechnical Requirements
Page volume Size Format Rate € Cruiseor golf travel
24 pages 210 x 276 mm 1/1 page ad 7,500.–
IFC/BC ad 8,500.–
2/1 advertorial 9,800.–
4/1 advertorial 14,000.–
Customize2020 Counter Infos & Promotional Inserts
Counter Infos
The Counter Info is an established supplement produced on behalf of a destinationand in close cooperation with the corporate publishing department. The publi-cation provides travel agents at the counter with relevant destination knowledgethrough sound information and practical sales advice. The content is prepared by thecorporate publishing department and presented in a high-quality editorial design,making Counter Infos an important sales tool at travel agencies. An additional freedigital version is available for download on fvw.de and TravelTalk.de.
Promotional Inserts
Based on the clients’ specifications and featuring their corporate look and feel, thecorporate publishing department develops individual promotional inserts e.g. fordestinations or hotels. The inserts are popular among sales professionals andactively used as source of information.
In both cases clients enjoy a publishing house’s convenient one-stop service, fromlayout and copy-writing to production, printing and distribution. All they need tosupply are content and images.
■ According to § 3.5 UWG, Counter Infos/Promotional Inserts must be clearlymarked with the term “advertisement”.
Page volme Size (min.–max. W x min.–max. H) Rate € CI Rate € PI
8 pages 105 – 210 x 148 – 276 mm 20,700.– 23,900.–
12 pages 105 – 210 x 148 – 276 mm 25,500.– 29,300.–
16 pages 105 – 210 x 148 – 276 mm 29,600.– 34,100.–
24 pages 105 – 210 x 148 – 276 mm 37,800.– 43,500.–
Customize2121 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Technical Requirements
Themed SupplementsCI & Promotional InsertsTechnical Requirements
Magazine format 230 mm width x 300 mm height
Type area 193 mm width x 258 mm height
Bleed Due to varying page content, text elements or imagesrunning into bleed must allow at least 8 mm from thetrim. For bleed advertisements add 3 mm edge trim.
Printing Rotary offset with heatset drying
Screen 60 lines per cm
Color Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L)composition Outside cover: Sheet-set offset – ISOcoatedv2-39L
E-Mail [email protected] (max. 20 MB)ftp-Server Host: ftp.fvw-medien.de
User ID: fvw_produktion, Passwort: produktion1001
Proof Kindly supply color print-outs or proofs with yourdigital files.
Naming convention 1. Abbreviated magazine title (fvw)2. Issue number (NOYY)3. Advertiser‘s name (companyXYZ)e.g. ”fvw_0116_advertisersname.pdf“
File formats Please make sure to include all required fonts andimage files.
Standard format PDF 1.3 (PDF/X-3:2002)
Alternative Mac compatible digital files onlyformats Adobe CS3 – CS5.5 (Indesign, IIlustrator, Photoshop)
Resolution 300 DPI
Artwork production Available at extra cost, based on client’s specifications.
Contact production Ph. +49 40 41448-330, Fax +49 40 41448-689
Contact Ph. +49 40 41448-844, Fax +49 40 41448-899Ad sales [email protected]
Delivery address FVW Medien GmbH, Produktion,for artwork P.O. Box 70 06 29, 22006 Hamburg, Germany
Customize2222 fvw Dailies
The trade show daily at ITB Berlin
fvw Daily is one of the official trade show papers at the leading internationalfair for travel and tourism. Being the only trade show paper in both German andEnglish fvw Dailies are relevant to all target groups: decision makers, businesses,sales and tourism experts. 25 national and international specialist editors eva-luate on a daily basis the key news and trade show trends. Show visitors receiveevery day at 8 am, hot off the press, a summary of the previous and the currentday’s highlights.
Editorial concept/target groups:
■ B2B on trade days: fvw Daily 1–3
■ B2C on consumer days: fvw Daily show guide 4–5
■ Circulation: 25,000 copies per publication day
■ Distribution:■ Delivered daily to show booths in all halls■ Handed out by some 30 hostesses at the ITB fairground entrances■ Available at Berlin’s 50 top business hotels
Target group fvw Dailies 1–3:
115,000 trade visitors (58.2% German, 41.8% international)
Target group fvw Dailies 4–5:
50,000 consumers (92% German-speaking)
fvw Dailies 1–3:
Publication date: March 09–11, 2016Ad close: Feb. 11, 2016
fvw Dailies 4–5:
Publication date: March 12–13, 2016Ad close: Feb. 11, 2016
Source: Exhibitors‘ and trade visitors‘ survey ITB 2015
Customize2323 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
fvw Dailies
fvw Dailies
Participants 2015
at the world‘s largest tourism fair in Berlin:
■ 175,000 visitors total,
including 115,000 trade visitors
■ 10,096 exhibitors from 186 countries
■ Half of all trade visitors have
managerial responsibility
Visitors 2015
■ 58.2% are German trade visitors
■ 41.8% are international trade visitors
Source: Exhibitors’ and trade visitors’ survey ITB 2015
nationalinternational
Trade visitors by line of business
Tour operator 27.2%
Travel agency 17.6%
Hotel industry 10.3%
Publisher/media 8.4%
PR/consulting/ad agency 8.2%
Tourism organization 5.2%
Business travel 4.6%
Research/education 4.4%
Travel technology/informationand reservation systems
4.4%
Tourism association 4.1%
Transportation 3.7%
Trade show/congress & meeting organizers 2.9%
Other 18.7%
24 fvw Dailies
Exhibitors by country of origin
■ 77.4% of exhibitors are from other countries
■ 22.6% of exhibitors are from Germany
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Exhibitors by line of business
Tour operator 23.4%
Tourism organization 23.0%
Hotel business 18.3%
Travel technology/information& reservation systems
10.9%
Tourism associations 8.5%
Corporate travel 6.6%
Transportation 5.5%
Research/education 4.0%
Source: Exhibitors‘ and trade visitors‘ survey ITB 2015
Customize2525 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
fvw Dailies
fvw Dailies
Ad on title page footA 260 x 87.5 mmTitle page de: € 5,900.–Title page eng: € 5,900.–
1 3 4
A 260 x 87,5 mm
7
A 83 x 365 mm
6
A 61 x 365 mm
9
A 124 x 180 mm
8
A 260 x 118 mm
15
A 260 x 365 mm A 124 x 365 mm A 260 x 180 mmA 170 x 365 mm
2
No. Size Rate €
1 1/1 page 7,200.–
2 2/3 page 5,700.–
3 – 4 1/2 page 4,600.–
5 – 6 1/3 page 3,950.–
7 – 9 1/4 page 3,350.–
fvw Daily All Inclusive Package (5 issues) 30%
fvw Daily Trade Package (3 issues) 20%
fvw Daily Traveller Package (2 issues) 15%
Package Discount
■ Ad design and artwork available through fvw at extra cost.
■ Elements running into bleed must allow at least 8 mm from the trim.
■ For bleed advertisements add 3 mm edge trim.
A = trim sizeWidth x height in mm
Customize2626 Client Events
fvw Workshop – the exclusive destination marketing event
The custom-made premium event for international destinations that are looking toposition themselves in the German market. During the Workshop a group of around40 leading German tour operators, select travel agents and representatives fromtourism authorities and associations meets at the destination to jointly discuss anddevelop new marketing strategies and visions to effectively establish the product inthe German market. fvw Workshops are a mix of expert conference and event.
The destination also benefits from the comprehensive editorial coverage and themarketing activities to recruit participants that take place in fvw, both print and on-line, reaching more than 130,000 readers.
Services provided by FVW Medien
■ Workshop organization
■ Event program coordination jointly with the destination
■ Announcement of the Workshops in fvw
■ Selection of participants and recruitment of speakers
■ Comprehensive coverage in fvw and on fvw.de
■ fvw editor-in-chief exclusively attends and hosts the panel discussions;a photographer is assigned to cover the event
The number of fvw Workshops is limited to 3–4 events annually. Timing based onavailability. Rates and further details on the included services upon request.
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Customize27 Customize27 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Customize2727 Client Events
fvw Fam Trip – the exclusive travel agent familiarization tour
fvw Fam Trips are designed as events for destinations who would like to presentthemselves to German travel sales professionals. Participating counter staff receivescomprehensive information about the destination, its hotels and tourism products.During six days (or less) they discover the destination and its culture enabling theagents to successfully incorporate the newly gained insights into their day-to-daywork. After all, when it comes to selling nothing beats personal experience. A factthat both the destination and the travel agent benefit from.
Services provided by FVW Medien
■ Recruitment of participants and coordination
■ Assigned editor and photographer joining the tourfor up to 6 days
■ Live online coverage on fvw.de
■ 4-page advertorial in fvw
Please contact us for further information and an individual offer.
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Cost €
35,800.–
fvw Workshopfvw Fam Tripfvw Kongress
Customize2828 Events
fvw Kongress – FVW Medien‘s lead event
fvw Kongress is one of the top events for decision makers and experts from the traveland mobility industry. A total of 950 participants are annually presented with aprogram which reflects the current market situation and addresses topics that stirthe makers and experts in the corporate world and in sales.www.fvw-kongress.de
fvw Travel Expo – the trade show during fvw Kongress
Originally launched as tie-in fair, fvw Travel Expo has grown to become one of themost important travel trade shows in the German-speaking market. Some 80 exhi-bitors present insights and their latest solutions regarding travel technology, cor-porate travel and e-commerce. The show annually sees an average of 1,250 visitorsfrom travel sales and other market segments, e.g. tourism service providers.www.travelexpo.de
Participants
950 Convention attendees1,250 Trade visitors
Focus on decision makers and opinionleaders
Most visitors are business owners, corporatemanagers and department heads.
89% of trade visitors confirm the excellentlevel of quality.
Over 46% of participants work intour operating/travel sales.
Nearly 100% of exhibitors rate the quality ofvisitors high/very high.
Source: Visitors’ survey fvw Kongress and fvw Travel Expo 2015
Customize2929 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Events
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Source: Visitors‘ survey fvw Kongress and fvw Travel Expo 2015
Messe Essen, 6 & 7, September 2016
Editorial coverage in fvw:
■ Preview fvw Kongress:
fvw 18/16, September 2, 2016
■ fvw Kongress report:fvw 19/16, September 16, 2016
fvw Workshopfvw Fam Tripfvw Kongress
Participant profile fvw Kongress
What is your job position?
Office manager/department head
27%
Division manager 25%
President, board member/corporate manager
24%
Independent business owner 13%
Freelance 1%
Not specified 10%
How many times have you attended fvw Kongress?
1st time 17%
2 to 5 times 32%
6 times or more 51%
Customize3030 Events – Sponsoring
fvw Kongress – September 6–7, 2016/Essen
FVW Medien offers businesses the opportunity to be part of all advertising materialand marketing activities by becoming a sponsor. Exposure includes conference ma-terial, on- and offline advertisement for this top event as well as direct marketing atthe venue.
Please contact our sales department for an individual sponsorship concept tailoredto your needs.
For further information go to www.fvw-kongress.de.
Basic Sponsorship package
■ Flag outside the venue
■ 1 convention ticket
■ Full-page ad in the exhibition catalog
■ Logo on all on- and offline advertising materials:■ on event ads in fvw and on fvw.de■ in the e-newsletters■ in the flyer announcing the schedule of events■ in the event brochure available at the venue■ online in the sponsors’ section■ on information signs in the convention hall
Cost €
6,900.–
Customize3131 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Events – Sponsoring
Choice of customizable sponsorship options:
Supplements With mailing of convention program
With mailing of tickets
In the exhibition catalog
Branding Reverse side of badges (name tags)
Lunch
Polo shirts for hostesses
Chair covers
Information signs
Meeting rooms
Giveaways
Wi-Fi
Floor plan
Logo inclusion Video trailer in convention hall
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Availability may be limited for some options. Please contact us for further details.
fvw Workshopfvw Fam Tripfvw Kongress
Customize3232 Events – Sponsoring
fvw Online Marketing Day – February 16, 2016/FrankfurtThe central event for successful digital marketing in travel and tourism
Experts from the tourism and online business present their success stories as wellas advice for marketing and online decision makers throughout the tourism industry.In 2015, around 270 experts from the target group attended this well-establishedfvw event.www.fvw.de/onlinemarketingday
Tourism Marketing Summit – February 17, 2016/FrankfurtAn event by fvw and Horizont
Branding and marketing in tourism are the industry’s key issues for the future. Thehigh-profile event is centered on brand building and marketing in travel and tou-rism. It brings on stage both top managers from advertising and tourism marketingdirectors.www.fvw.de/touristikmarketing
fvw Travel Technology Day – April 21, 2016/CologneThe top convention for trends and developments in technology
This is where the industry meets to discuss the latest technology trends and pio-neering innovations. The event addresses heads and managers of IT, commercialexecutives, directors and corporate managers. With around 310 attendees in 2015FVW Medien saw one of the largest turnouts ever. This demonstrates how estab-lished and important the trade event has become for the industry.www.fvw.de/traveltechday
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NEW!DestinationGermany DayJanuary 19, 2016StuttgartFor further informationplease feel free tocontact us.
Customize3333 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Events – Sponsoring
fvw CruiseLive – 2016 date to be advisedThe cruise event for travel sales professionals
The program covers, among other topics, the variety of features on new cruise ships,selected niche concepts and the competition among cruise portals. Product workshops,which are staged in addition to the regular program, provide information about what thecruise ship companies currently have to offer. fvw CruiseLive addresses travel agencyowners and counter staff who are keen on boosting their knowledge for cruise sales.www.fvw.de/cruiselive
Standard sponsorship packages for the sales events
fvw Online Marketing Day, Tourism Marketing Summit,fvw Travel Technology day and fvw CruiseLive
■ Logo on all on- and offline advertising materials:■ Ads in fvw and on fvw.de■ E-mail newsletter■ Flyer announcing the event■ Event brochure available on site■ Landing page event/sponsor’s section■ Information signs at the venue
In addition, FVW Medien offers sponsors of fvw CruiseLive the exclusive opportunityto conduct workshops.
Please contact our sales team for an individual, customized sponsorship concept foryour event of choice.
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fvw OMDay/TMGfvw TT Dayfvw CruiseLive
Customize3434 Events – Sponsoring
HR symposium “fvw Fachtagung Personal” – 2016 date to be advised
Professional human resources management has never been more important. A fewyears from now, the demographic change will also be felt in the tourism industry.This is why the fvw symposium is designed to show HR officers strategies on how torecruit highly qualified staff in order to be able to compete in the tourism business.www.fvw.de/fachtagungpersonal
Please contact our sales team for an individual, customized sponsorship concept.
Karrierewelt AHGZ & fvw – March 9–13, 2016/ITB Berlin
Looking for high-quality young professionals? Businesses have the chance to be-come co-exhibitors during the Karrierewelt event by AGHZ & fvw, the great careerexchange at ITB 2016 (hall 11.1), enabling them to address and meet future staff.Karrierewelt is the central platform for candidates and HR officers in tourism. Fortrainees, students and specialists it provides a unique platform to obtain compre-hensive information about entry level opportunities, jobs and career prospects, andabout businesses in travel and tourism.
For further exhibitor information, please go to www.karriere-welt.com. Imag
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Customize3535 No. 44 effective Jan. 1, 2016
Media ProfilePrint/OnlineJob Market
CirculationReader ProfilePublication Schedule
Ad Formats & RatesAdvertorialsAd Specials
Themed SupplementsCI & Promotional InsertsTechnical Requirements
fvw Dailies fvw Workshopfvw Fam Tripfvw Kongress
fvw OMDay/TMSfvw TT Dayfvw CruiseLive
Staff/CareerPublisher’s DetailsContact
Publisher’s Details
Staff/CareerPublisher’s DetailsContact
Publishing house FVW Medien GmbH
Wandsbeker Allee 1, 22041 Hamburg, Germany
P.O. Box 70 06 29, 22006 Hamburg, Germany
www.fvw.com
Management Marliese Kalthoff
Peter Kley
Publisher Marliese Kalthoff
Editor-in-chief Klaus Hildebrandt
Matthias Ehbrecht
Michael Krane
Director Sales Andreas auf der Heiden
Ad sales Ph. +49 40 41448-844, Fax +49 40 41448-899
Volume 50th Volume
Publication frequency Biweekly on Fridays
Bank details Hamburger Sparkasse AG
BLZ 200 505 50, Konto-Nr. 1233126661
IBAN DE 18200505501233126661
Bic/Swift HASPDEHHXXX
Terms of payment Net due upon receipt of invoice.
2% discount on prepayment or direct debit provided that no ealier invoices are outstanding.
The publisher reserves the right to demand advance payment from first-time advertisers.
Agency commission 15%
VAT All rates are quoted net, excluding VAT.
General terms and The general terms and conditions of
conditions FVW Medien GmbH apply.
For details see: www.fvw-medien.com/gtc
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Customize36 Contact/International Representatives
Albania/Bulgaria/Croatia/Hungary/Macedonia/Montenegro/Romania/Serbia/Slovenia
■ VIA Bulgaria +359 888 598660
Argentina/Peru/Chile/Colombia■ RRWW Communicaciones +54 911 51090732
Brazil■ Altina Media International +55 11 36379498
China
■ Publicitas Rui Shi (Shanghai) +86 21 5116 8877
Cyprus
■ GEM – Tourism Consulting Ltd.+357 99 631 950
Eastern Europe
■ Miroslav Roncák +49 151 41342630
Greece
■ Publicitas S.A. +30 211 10 60 300
India/Sri Lanka/Maldives■ Mediascope Publicitas India Pvt. Ltd. +91 11 23730869
Israel
■ El-Ron Adv. & Public Relations Co.Ltd. +972 3 6955367
Italy
■ Publicitas International S.p.A.+39 031267797
Mexico/Panama/Ecuador■ INTEGRA Tourism For Good, S.L. +521 9999471194
Middle East/Asia
■ Stephen Dioneda +49 15123976919
Portugal
■ Illimitada-Marketing +351 21 385 3598
Scandinavia ■ Best of Scandinavia Incoming AS +47 6135 2207
South Africa
■ Tourism Tattler (Pty) Ltd. +27 32 8150414
Spain
■ COMIMAG S.L. +34 93 237 47 82
Thailand
■ Publicitas (Thailand) Ltd. +66 2 651 9273
Turkey
■ Destination Touristic Services +90 242 212 02 02
UK/Ireland/Iceland■ International Graphic Press Ltd. +44 20 7403 4589
FVW Medien GmbH
Wandsbeker Allee 1, 22041 HamburgPostfach 70 06 29, 22006 HamburgGermany Ph. +49 40 41448-844Fax +49 40 41448-899 [email protected]
Frankfurt Office
Mainzer Landstraße 251, 60326 Frankfurt GermanyPh. +49 69 7595-ext Fax +49 69 7595-3080 www.fvw-medien.de
Director Sales Andreas auf der Heiden Ph. +49 40 41448-831 [email protected]
Account Manager National MarketsMichael Bordt Ph. +49 69 7595-3081 [email protected]
Account Manager National MarketsOliver Pawelzik Ph. +49 69 7595-3084 [email protected]
Director International MarketsSönke Graumann Ph. +49 40 41448-714 [email protected]
Job MarketsIsa Spormann Ph. +49 40 41448-550 [email protected]
Account Manager National MarketsDennis Hermsen Ph. +49 40 41448-821 [email protected]
Account Manager National MarketsChristopher Tyziak Ph. +49 40 41448-823 [email protected]
Account Manager International Markets Corinna SimonPh. +49 40 [email protected]