DIGITAL MARKETING EVOLUTION®

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AGENDA

- CRMID® - Google Connector- PowerClick® - Email Marketing- PowerSurvey® - Survey Addon- PowerSMS® - SMS / Text Message Addon- PowerImport® - Importing Tool- PowerQR® - QR Code Generator

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SB Soft

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SB Soft Services – Support end2end

I’m generation

value?

(Measure the

benefits in the field

of initiatives)

Value Realization

How?

(Identify the

scenarios and the

constrints that

characterize the

various initiatives)

Initiative Planning

Architectural support, management

and development planning, design

and realization

Assessment

What?

(Identify the IT

initiatives aligned to

Business Strategy)

Strategic

ConsultingSupport to active

infrastructure

Maintain

How?

(Preventive and

proactive Health

Check to

infrastructure)

Operational

application

support

Optimize

How?

(Monitor and drive

the evolution of

application services)

CRM Project Delivery

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PowerAddon – Our Marketing Tools

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Multichannel Marketing

ONE APPLICATION ONE WORLD

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Unique DB

Unique DB Centralized with easy segmentation of lists

Roles

Access roles managing

Power Tools

Tools to optimize yourCampaigns for Digital Marketing

Big Data

Updates Report in real-time. Campaign analysis with possibility of Drill-Down

PowerClick® Email Marketing

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PowerClick offers advanced features in order to evaluate in advance the effectiveness of your message before sending and gives you the chance

to edit any changes before final your final submission.

PowerClick® Test Engine

PowerAddon Data Center Reputability

Our platform manage in real-time Reputability for IP address associated with SMTP server through specific policies All IP address used by our SMTP server are released by RIPE and constantly monitored to ensure they do not end in the black-list by technical experts

PreviewPreview across over 30+ email clients and devices

Spam Filter Test

PowerClick Antispam Test runs a preemptiveemail analysis over 70 DNSBL

Sender VerificationDKIM, SPF, Sender ID

99%

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PowerClick® Wizard

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PowerClick® Wizard

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PowerClick® Test Desktop Client

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PowerClick® Test Mobile Client

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PowerClick® Test Mobile Client (Screenshot iPhone6+)

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PowerClick® Test Web-Based Client

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PowerClick® Test Others Client

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PowerClick® Spam Test

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PowerClick® Reports

- Delivery Information- Delivery Rate- Open Rate- Subscriber Retention Rate- Click To Deliver Rate- Recipient Stats (Only Opened …)- Click Analysis (Total Click,

Click per person, ecc)- Opens over time (Month,

Week, Day, Hour)

DRILL DOWN REPORTS

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PowerClick® Reports

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PowerClick® Reports

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PowerClick Engine is the “heart” of PowerClick addon for email marketing campaigns.

PowerClick Engine®

PowerSurvey is an addon designed to send surveys and profiles contact database, in order to have always updated Customers’ Profiles

PowerSurvey®

ANALYTICSAnalyze survey data easily and quickly

SEND ENGINESend out surveys manually or automatically

CUSTOMIZABLECustomize each survey

SURVEY DESIGNERChoose from many different

question types.

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PowerSmS is an addon created to send single and bulk sms- text message, is fully integrated into Microsoft Dynamics CRM 2011/2013

PowerSMS®

HIGH DELIVERY

Safety and Reliability in message delivery

INTEGRATED

Fully integrated with Dynamics CRM 2013

TRACEABILITY

Monitoring of all SMS sent

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PowerQRCode turns your “old” marketing campaigns into “digital marketing” campaigns

PowerQRCode®

QR Code

Designer

Encourage

your

Customer

Large to

be printed

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PowerImport is a tool dedicated to Digital Marketing Professionals.

PowerImport®

Fast

Powerfull

No duplicates

Simple to use

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PowerAnalytics® Set up tracking code

- Full Integrated with Google Analytics- Easy Setup- Cross Domain- Multi Dimensions- Google API Integration- Full Integrated with Dynamics CRM

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How CRM ID works with customer web sites + Google Analytics Integration

CRM ID®

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Recognize user

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Create Cookies or Session

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Integrate CRM ID with Google Analytics

4Track all data Cross Domain

USER - CRMID

Users Logs on to the platform (e-commerce, web portal, APP, email

campaign)

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5All Data Save on Google Analytics

SELL PRODUCT

Know better the customer and sell easily

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Elaborate Big Data + Predictive

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Synchronize Google Analytics with CRM

How CRM ID works with customer web sites

CRM ID®

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PowerLead® Lead Scoring Machine

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PowerForm

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PowerForm® Lead Generation Machine

- Create Custom Form- Integration with Dynamics CRM- Fully Customizable- Drag and Drop Technology- Integrated with Wordpress,

Drupal, Sharepoint, Joomla …

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LANDING PAGE

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SOCIAL SENTIMENT ANALYSIS

People are sharing more than ever before

2.5B pieces of

content shared

each day

100 hours of

video uploaded to

YouTube per minute

5,700 tweets per

second

Being social vs. strategic social

Only

17% of US companies identify their

social strategy as mature.

83%

of Fortune 500

companies have

corporate Twitter

accounts

80%

of Fortune 500

companies are

on Facebook

97%

of Fortune 500

companies have

a corporate

presence on

LinkedIn

What’s top of mind for savvy social-minded companies?

Drive engagement

Analyze sentiment

Listen everywhere

72% of all internet users are

now active on social media

Pew Research Center

Listen to what people are saying

Learn how people really feel about your business

See how you stack up to competitors

Listen everywhere

39% of companies do not

track their social media

responses at all

Satmetrix

Determine your share of voice across social channels

Know who your key influencers are

Figure out what is resonating with the market

Analyzesentiment

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PowerAddon SMTP Infrastructure

FIREWALL

CLOUD FARM

SMTP Server

Farm

DEDICATED IP

PowerClick® Engine

Customer Customer Customer Customer Customer

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PowerAddon Data Center

SecurityPerimeter security, Fire Prevention, Security Liquid Monitoring System, etc

TechnicalData Backup, Firewall, SecureStorage, SSD Technology, RIPE Partner, SLA, ecc

Bandwidth80Gbps, 6 porviders, Bundle of 96 owned optical fiber.

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People want to discover and connect to information

Answering new questions

Personal data

Organizationaldata

Communitydata

Worlddata Value

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Q&A?

http://www.poweraddon.com/

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Thanks!