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2016 POST SHOW REPORT MARCH 7-9, 2016
SERVING THE MULTI-BILLION DOLLAR BAR AND NIGHTLIFE INDUSTRY.
March 27-29, 2017Las Vegas Convention Center
ncbshow.com
SAVE THE DATE!
2016 POST SHOW REPORT
ncbshow.com2
2016 POST SHOW REPORT2016 POST SHOW REPORTWHAT NIGHTCLUB & BAR SHOW
MEANS FOR YOUR BUSINESS
“WE HAD ANOTHER VERY GOOD
EXPERIENCE WHILE EXHIBITING FOR THE
19TH CONSECUTIVE YEAR AT NIGHTCLUB & BAR SHOW WITH LOTS
OF TRAFFIC BY OUR BOOTH, GOOD SALES
AND A TON OF NEW LEADS! I WOULD HIGHLY RECOMMEND THE SHOW
TO ANYONE THINKING ABOUT EXHIBITING, IT IS
WELL WORTH IT! —RICK SANDVIK
PRESIDENT, PRECISION POURS, INC.
“If you want to build your spirits brand, this is the place to be for national and international brand exposure!” —PARADISE IMPORTS, LLC
“IT WAS OUR FIRST SHOW AND WE LOVED EACH SECOND. WE MET A LOT OF [ATTENDEES] REALLY INTERESTED IN OUR BRAZILIAN SPIRIT.” —Nelson Brutman, Cachaça Spirits
“THANK YOU Nightclub
& Bar Show for an amazing week in Las Vegas and helping us launch!” —CROWDSHARE APP
“It really is the Million dollar show. Nightclub & Bar Show has been a must exhibit event now for many years, in fact it’s over 13 years straight for us. This year it has been so much more than we could have imagined, and that’s after a record year last year! We would simply not be in business if it was not for this event!” —TONY WHEELER, PRESIDENT OF SALES & MARKETING, ORANGE DOOR
“TIN PLAY’s fourth year attending and in 2016 we doubled our sales and left empty handed, thank you NCB for an amazing year!”
—JEREMY LEBLANC PRESIDENT, TIN PLAY, LLC
2016 POST SHOW REPORT
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2016 POST SHOW REPORT2016 POST SHOW REPORTNIGHTCLUB & BAR SHOW SEES
GROWTH IN KEY METRICS
*includes Owner, Partner, CEO, GM, Rest. Manager, Bar Manager, Nightclub Manager, F&B/Banquet Exec/Manager, Purchasing Manager, Beverage Director**Accounts for Verified Leads from exhibitors that rented lead retrieval units from CDS.
45,124
THOUSANDS OF ATTENDEES ARE FIRST-TIMERS
– bringing you more new prospects than ever!
VERIFIED LEADS **
36,147 VISITORS
17% INCREASE IN EXPO ONLY ATTENDEES
2,109 COMPANIES BROUGHT 4+ VISITORS
3.2M SOCIAL MEDIA REACH
29,793 SENIOR LEVEL BUYERS*
100% ESTABLISHMENT REPRESENTATION FROM ALL U.S. STATES
49 COUNTRIES REPRESENTED
94% PURCHASING POWER
253 PRESS ATTENDED
2016 POST SHOW REPORT
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2016 POST SHOW REPORTSAMPLING OF
BUYERS
“IT’S ALWAYS A GREAT EXPERIENCE AND A CHANCE TO BRUSH SHOULDERS WITH LOTS OF PEOPLE FROM AROUND THE WORLD IN THE SAME INDUSTRY.” —Morgan Turken, Palms
“… I found a lot of very useful vendors that we are now connected to.” —CY WAITS, ALON
“If you want to find new and exciting products to implement in your bar that will get your juices flowing then you need to go!” —OWNER, TAVERN 1831 AND ROXY’S LOUNGE
2016 POST SHOW REPORT
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ATTENDEEPROFILEOPERATOR ESTABLISHMENTS
TYPE OF BUSINESS
58.16% 39.45% 2.39%
Single Unit Multi-Unit Licensed/ Plans to Open
comingsoon
4.7% Casino/Resort/
Hotel/Motel
35.2% Bar/Pub/Tavern/Lounge
22.4% Nightclub
15.7% Restaurant/
Chain Restaurant
8.7% Sports Bar/Grille
3.2% *Wholesaler/Distributor
2.6% Design, Equipment &
Development Services
6.1% Travel & Leisure & Instructional
1.5% Media
GENDER AGE INDUSTRY TITLE
68% 32%
21-29 30-39 40-49 50-59 60+
59%
22%
36%
26% 12% 4%
Owner/President/CEO/Partner
25% Manager/Director/GM of a Bar, Nightclub or Restaurant
15% Full-time Bartender/Mixologist
1% Other (DJ, Chef, Waitstaff, Security, etc)
*Includes America’s Top Spirits, Beer, Wine and N.A.B. Distributors in attendance
2016 POST SHOW REPORT
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2016 POST SHOW REPORT
$5 Million-$10 Million
Over $10 Million
REACH DECISION MAKERS
94%
Top 10 Product Categories
BUYING POWER
TOTAL ANNUAL SALES
59%
35%
6%
Final Say
Recommend/Influence
None
OF ATTENDEES PLAY A ROLE IN THE PURCHASING PROCESS!
Nightclub & Bar Show continues to bring key decision makers with significant buying power!
PLANS TO PURCHASE
• BarSupplies• Spirits• Beer/CraftBeer• Technology/POS• Lighting&Sound• Promotions
• DecorandFurnishings• Glassware• Music/Video/Entertainment
Programming• Mixers
23%
$1 Million - $2.5 Million
17%$500,000 - $1 Million
15%
14%
Less than $250,000
$250,000 - $500,000
13%
$2.5 Million - $5 Million
9%9%
2016 POST SHOW REPORT
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2016 POST SHOW REPORTGREAT
EXPECTATIONS
TOP OBJECTIVES FOR ATTENDING
THIS IS WHAT OUR ATTENDEES ARE SAYING:
of attendees gathered information to make purchasing decisions/recommendations
of attendees identified new products and services as a result of attending the show
of attendees identified new suppliers
of attendees met with current suppliers
of attendees ordered product
of attendees network and maintain industry relationships
93%
90%
91%
92%
89%
91% 97% PLAN TO ATTEND NIGHTCLUB & BAR SHOW IN 2017
“A great way to be able to grow an existing business or start a new one!” -RICHARD HURT II, MANAGER, BUFFALO WILD WINGS
“All was great as it is every year. Enjoyed the opportunity to connect with hospitality leaders from other markets.” —ANTHONY OLHEISER, LUXOR HOTEL AND CASINO
“Our employees are always excited to see the ideas we come back with, and we have come back with many that have a positive influence on our business.” —OWNER, THE ROCKY-TONK
“The 2016 Nightclub & Bar Show was amazing! I took so much knowledge home with me that I didn’t know where to start. The expo floor was packed with cool new ideas and the latest technology. I can’t wait to start implementing everything in our Lounge back home.” —SHASTA RIEDERER, LOUNGE MANAGER, THE 701 LOUNGE AND GRILLE, BISMARCK, ND
“I’VE ATTENDED THE PAST 3 YEARS AND WE ALWAYS LOOK FORWARD TO THE NIGHTCLUB & BAR SHOW!” —Rob Logic, Owner, Bancroft Bar, San Diego CA
2016 POST SHOW REPORT
ncbshow.com8
DOMESTIC & GLOBALATTENDANCE
1. CALIFORNIA
2. NEVADA
3. TEXAS
4. ILLINOIS
5. FLORIDA
6. NEW YORK
7. OHIO
8. ARIZONA
9. COLORADO
10. WASHINGTON
1. CANADA
2. UNITED KINGDOM
3. MEXICO
4. AUSTRALIA
5. BERMUDA
6. SOUTH AFRICA
7. NEW ZEALAND
8. IRELAND
9. FINLAND
10. BRAZIL
TOP 10 COUNTRIES
30%
25%
TOP 10 STATES
6 12% 13%
PACIFIC
MOUNTAIN
WEST CENTRAL EAST SOUTH CENTRAL
SOUTH ATLANTIC/MID-ATLANTIC/ NEW ENGLAND
20%
2016 POST SHOW REPORT
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ATTENDEESAMPLE
101 Cantina General Manager115 Bourbon Street Manager12th and Park Owner140 Pub & Club Owner4th Street Pizza and Pub General Manager/ ChefAlbany Restaurant and Bar OwnerAll Stars Sports Bar OwnerAmerican TapHouse & Grille OwnerAngry Ham’s Grill and Bar General ManagerArena Sports Bar OwnerAzar Sports Bar & Steakhouse OwnerBaja Sharkeez BartenderBancroft Bar OwnerBantam Pub PartnerBar 1 General ManagerBar Anticipation BartenderBartenders Union Local 165 Exec. Director of TrainingBartlett Lake Bar and Grill Owner/ General ManagerBeach Bums Bar & Eatery Owner OperatorBeck’s Brew House General ManagerBeer Park BartenderBellagio BartenderBelow Zero Lounge OwnerBespoke Nightclub PartnerBLU On the Water ManagementBlue Agave Tequila Bar & Restaurant General ManagerBoondocks Saloon & Grill OwnerBootleggers OwnerBourbon Street Bar & Grill Co OwnerBranded Restaurants COOBrass Monkey BartenderBrass Monkey Pub OwnerBreakers Sports Bar OwnerBuffalo Wild Wings BartenderBullwinkles ManagerCabana Nightclub OwnerCaesars Palace BartenderCandlelight Tavern BartenderCandlerock Lounge PresidentCapitol Bar OwnerChampion Billiards Sports Cafe General MgrCheap Seats Sports Bar BartenderChicago Bar Shop VP, OperationsChill Sports Bar & Grill General ManagerCity Line Bar and Grill OwnerCity Side Lounge PresidentCitypub and Burger OwnerCityWalk Universal Orlando Vice President/ General ManagerClancys Irish Sports Pub Owner/OperatorClub Bombay OwnerCMB Restaurant Group CEOCohn Restaurant Group PresidentColorado Springs Bikini Bar Owner
Continental Bar & Lounge PartnerCopper Steer Steakhouse PresidentCosmopolitan Casino MixologistCoyotes Nightclub ManagerCruisers Pizza Bar Grill Owner OperatorCured Wine Bar Wine Bar Owner/ OperatorDaiquiri Shak Raw Bar & Grille VP Food & BeverageDan’s Irish Sports Bar OwnerDinnerhorn Restaurant Inc. OwnerDirty Blonde Tavern OwnerDisneyland Resort BartenderDiversified Bars & Restaurants Director of OperationsDon Panchos Steak House OwnerDraft Picks Sports Grill General ManagerEdge Hill Tavern OwnerEncore Beach Club BartenderEscape Bar & Grill General ManagerFanatics Sports Bar OwnerFisherman’s Landing Bar OwnerFlanagan’s Irish Pub General ManagerFlat Iron Grill OwnerFLB Sports Bar & Casino Co-OwnerFour Seasons BartenderGameDay Sports Bar General ManagerGamlin Restaurant Group OwnerGeneos Pizza & Pub OwnerGigi’s Tavern Owner/CEOGood Spirits Distributing VP of OperationsGraffitis Sports Pub ManagerHakkasan Las Vegas Nightclub BartenderHalf Moon Sports Grill General ManagerHarrah’s Resort & Casino BartenderHarry’s Cocktail Lounge General ManagerHideaway Pizza OwnerHillside Pub OwnerHilton Hotels Beverage ManagerHyatt Regency BartenderIbiza Nightclub OwnerJimmy Buffett’s Margaritaville BartenderJust Wing It SupervisorKalypsos Sports Tavern OwnerKansas City BBQ ProprietorLagasse’s Stadium General ManagerLake Elsinore Casino Food Beverage Asst.Lake Martin Pizza Company OwnerLast Call Industry Group Managing PartnerLast Chance Bar & Grill General ManagerLegends Sports Bar ManagerLucky Dog Tavern and Grill OwnerLucky Star Tiki Bar OwnerMaloney’s Bar & Grill OwnerMartini Bay General ManagerMcCarron s Pub and Grill OwnerMGM Resorts Intl BartenderNew Wave Bar Owner
Nightlife Metro Group CEONiteLife Group General ManagerNPL Restaurants OwnerOasis Bar Bar OwnerOHM Nightclub General ManagerOl’ West Wing OwnerOld Chicago Pizza & Taproom PartnerOMG Hospitality Director of OperationsOne North Kitchen and Bar OwnerPadre Island Burger Company OwnerParadise Ocean Club OwnerParkway Sports Bar OwnerPlayers Sports Grill General Manager/ Executive ChefPrime Time Sports Bar & Grill General ManagerPrincess Hotel ManagerProspect Park Sports Bar OwnerPV Wings N Things Owner/Managing PartnerRackem Up Sports Bar OwnerRadiator Whiskey Restaurant OwnerRebel Lounge & Restaurant OwnerRed Rox Lounge BartenderRed Square Bar OwnerRickochet Billiards OwnerRiley’s Bar & Grill OwnerRoadhouse 139 OwnerRock & Brews General ManagerRock Woodfired Pizza OwnerRockin Baja Lobster OwnerRollies Tavern VPRussell City Bar & Grill OwnerSeñor Frogs BartenderSeven Restaurant & Nightclub OwnerShakers Bar & Nightclub OwnerSouthern Junction Nightclub OwnerStearman Field Bar & Grill OwnerT.G.I.Friday s BartenderTap House Grill OwnerThe Alley Sportsbar OwnerThe Anchor Bar Owner OperatorThe Growlerie ManagerThe Melting Pot BartenderThe Pointe Grill and Bar OwnerThe Public House OwnerTwin Peaks BartenderUniversity of Beer OwnerValhalla Bar & Grill OwnerVinos Bar & Grill OwnerVittys Sports Bar General ManagerWolfgang Puck General ManagerWoodhams Lounge OwnerWorthington’s Tavern ManagerWynn Resorts BartenderXS Nightclub Master MixologistYardhouse BartenderZin Bistro Americana General Manager
COMPANY COMPANY COMPANYTITLE TITLE TITLE
2016 POST SHOW REPORT
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PR & SOCIAL MEDIA IMPACT
There’s no better way to promote your company and its products with coverage by major news outlets, market daily newspapers, online publications, newspapers, network television stations and international networks.
21.4 Million Total Impressions
$1.1 Million Total Publicity Value
253 Total Approved Press Registrations
3.2M Social Reach
Bar Therapy Magazine
Bar Business Magazine
Beverage Industry
Beverage World
Beverage Industry News
Chilled Magazine
Food & Beverage Magazine
The Shift Drink
Hospitality BusinessAssociation of Chicago
IBDEA
In The Biz Magazine
NCIAA
Shake Stir: The Spirited Community
Shiftgig
Sociallybuzz, Inc
PRESS SOCIAL KEY INDUSTRY PARTNERSHIPS INCLUDED:
#NCBSHOW16 received over 12M Impressions!
CAT CORA Chef/Restaurateur
CHAZZ PALMINTERI Academy Award-Nominated Actor & Creator of BiVi Vodka
JIMMY BERNSTEIN Founder, Howl at the Moon
IMPACT!
TOBIN ELLISPrincipal, BarMagic
MEDIA
Mayor of Las Vegas proclaimed March 8, 2016 to officially be Nightclub & Bar Show Day in the city of Las Vegas!
Visit www.ncbshow.com/2016-press-highlights for more details
SAMPLE LIST OF PRESS IN ATTENDANCEAll About Beer Magazine
Associated Press
Bar Business Magazine
Bartender Journey Podcast
Beverage World Magazine
Celebrator Beer News
Chilled Magazine
PRESS
CityXtra Magazine
Destination Travel Magazine
Drinking Made Easy
Drinkwire/Las Vegas Weekly
Entertainment Hollywood
Eves Wine 101
Food & Beverage Magazine
iHeart Radio
In Vegas Magazine
Los Angeles Times
The Dallas Morning News
The Juice Standard
The Minty/ LA Cocktails
The Nightlife Company
The Shift Drink
Las Vegas Sun
Las Vegas Weekly
Vegas Seven
2016 POST SHOW REPORT
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SHOW HIGHLIGHTS
100+ Expert Speakers90+ Educational Seminars9 Conference Tracks6 Pro & Beginner Workshops
3 Off-site Trainings2 Certifications2 Keynote Presentations1 Back of House Tour
CONFERENCE AT A GLANCE:
NEW IN 2016:
100+ speakers presented their insights for the industry’s future, with presentations from:
Chef Brian Duffy, CBD Solutions, Duffified Experience Group
Chris Bauman, Craze Promotions
Brad Bohannan, Spirits on Bourbon
Ron Cates, Constant Contact
Erick Diaz, RMD Group
Pat Fahey, Cicerone Certification Program
Paul Gatza, Brewers Association
Adam Harris, Beam Suntory
David Henkes, Technomic, Inc.
Darnell Holloway, Yelp, Inc.
Tim Kirkland, Renegade Hospitality Group
Nick Makris, Johnson & Wales University
Natalie Migliarini, Beautiful Booze
Douglass Miller, The Culinary Institute of America
Brittany Oat, bSocial Strategy
David Scott Peters, TheRestaurantExpert.com
George Reisch, Anheuser-Busch
Kevin Reimer, STK Las Vegas
Sandy Rivas, Microsoft
Jacob Schiffman, Food Network
Charlotte Voisey, William Grant & Sons
Bar IQ Learning Zone Industry Trends and Research TrackNightlife TrackLighting Training
Mixology TrainingWhiskey & Cocktail Creation TrainingServSafe TrainingSecurity Certification 90+ EDUCATIONAL
SEMINARS
BAR IQ LEARNING ZONE
Meet Our Advisory Board:
Over 25 industry professionals representing operators, suppliers, distributors and consultants whose purpose is to shape the content of the educational program and to enhance and foster the success of the show. Go to ncbshow.com/advisory-board
ANNUAL NIGHTCLUB & BAR AWARDS
2016 POST SHOW REPORT
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2016 POST SHOW REPORT
12
MARCH 27-29, 2017EXHIBITION DATES: MARCH 28-29, 2017LAS VEGAS CONVENTION CENTER
INFORMATION SOURCES:
The information contained in this summary was gathered from the 2016 registration data and post-show attendee and exhibitor surveys.
CONTACT US
PLAN FOR
Rachel GrahamProduct Categories: Bar Supplies, Wine, Non-Alcoholic, Furniture, Design, Decor, Flooring, Signage, Other617-219-8393 | [email protected]
Jamie SchroederProduct Categories: Bar Technology, Spirits, Food, Food Service Equipment617-219-8379 | [email protected]
Michael DriscollProduct Categories: Beer & Cider, Marketing & Promotions, Venue Management, Insurance, Sound, Light & Music, Entertainment & Gaming212-895-8411 | [email protected]
DON’T MISS YOUR CHANCE TO:SHOWCASE your products
REACH thousands of qualified buyers and build leads
GET RESULTS and impact your target market