MYRUUD.COM 2016 marketing › AWSProd › sites › ACKit › 2016-docs › m… · • News, how-to videos, user guides, and much more at your fingertips For a MyRuud.com account,

IT’SPROTIME

EXPERIENCE THE POWER

OF RUUD PRO PARTNERSHIP

Distributor Guide

CHECK OUT THE NEW MYRUUD.COM

2016 marketing PROGRAMS & SERVICES GUIDE

1CONTENTS2016 PROGRAMS & SERVICES GUIDE

Introduction 2MyRuud 3

PROGRAMS Pro Partner Program 4KwikComfort® Financing 5Commercial Financing 6Protection Plus® Extended Service Agreements 7Website Program (LEADgen) 8

ADVERTISING Ruud AdMaker Downloadable Print Ad Templates 9Advertising Media Templates 10Television Ad Templates 11Radio Ad Templates 12Outdoor Ad Templates 13Web Ad Templates 14Direct Mail 15Vehicle Identification 16

TOOLSDesignStar™ 17Fleet Vehicle Incentives 18New Contractor App 19

TRAINING Ruud University Training 20

RESOURCES 360+1 Design Philosophy 22CoolZone 23Help Desk 24

IT’SPROTIME



Distributor Guide

www.MyRuud.com

2PARTNERING WITH RUUD IN 2016TO DRIVE SUCCESS

Our Partnership PromiseTake advantage of the new and updated programs, new tools, training and more available for 2016. You are the most important part of any sale. That’s why Ruud and your local Ruud distributor are dedicated to helping you apply these marketing programs and tools with support and training to make 2016 a successful year.

The New MyRuud.com Partners PortalFrom tools that help you close sales to lead generation and customized identification options for your company—the new MyRuud.com offers more resources for success. As your one-stop-shop for all marketing support, the new site offers you all the programs and tools mentioned in this guide and is packed with exciting upgrades:

• More user-friendly direct navigation

• Easier program enrollment

• Stronger participation, usage and reporting dashboards

• Custom views based on your role and quick-look dashboard reports

• News, how-to videos, user guides, and much more at your fingertips

For a MyRuud.com account, contact your distributor or visit MyRuud.com and select “Request an Account”.

The year ahead looks promising, and Ruud would like to wish you the best in making it one of your most successful yet.

Throughout this guide, you will see special Pro Partner benefits identified by the new Pro Partner logo.

Information relating to our Canadian contractors can be identified by the Canadian flag symbol throughout the guide.

Being a Valued Ruud contractorAs a Ruud contractor, you have at your disposal all of the up-to-date marketing tools you need to drive results in your market. This guide will introduce you to the marketing programs and services available to Ruud contractors to support your business.

Symbol Legend

Programs

Advertising

Training

Resources

Tools

www.MyRuud.com

3THE ALL-NEW

MYRUUD.COMCheck out the new MyRuud.com

Easier, smarter and faster than ever. After years of extensive interviews, research and development, we’re launching our completely redesigned, feature-packed MyRuud.com for 2016. We’ve made the site easier to use, more customizable, and updated content for the Ruud programs and promotions you want. Plus, we’ll be adding more reporting features, widgets, and new creative so that you’ll have everything you need grow your business and deliver greater value to your customers. Here’s a preview of the exciting new features and upgrades waiting for you.

Multi-platform friendly means it’s simple to use on all devices, so you can access more information, reports and Ruud brand assets, whether at the office or on the go

Easy task processing speeds up completion of enrollment forms and tasks, plus a status bar to show the progress of your activities

New serial claim tool saves you time, allowing entry of installed model serial numbers in one place, then pushing that data to all your programs, points and promotions

Quick global search predicts your results from all content areas of the site, for faster access to product specs, images, video and more

Customized user dashboard delivers more relevant content with links to your most visited pages for a streamlined experience

Convenient access and downloads of Ruud marketing brand assets, including fonts and logos

Other Features Include:• Marketing Program Pages

with all program details, forms, downloads, etc.

• Enhanced Product Browser makes it easier to pull down product imagery

• Customizable Advertising templates for professional looking ads

www.MyRuud.com

4RUUD PRO PARTNERPROGRAM

Exclusive recognition, relationships and rewards to help you perform at the top of your game. The Ruud Pro Partner Program recognizes and rewards excellence among, and fosters stronger strategic relationships with, an elite membership of independent contractors whose superior dedication to the sale, installation and servicing of Ruud heating & cooling products sets them apart from their peers.

Throughout this guide, we will identify the perks of being a Ruud Pro Partner by placing the logo next to select program and tool features

Experience the Power of Pro Partnership By offering a program built on contractor feedback and based on a philosophy of mutual success, the Ruud Pro Partner Program seeks to provide the best contractor loyalty experience in the industry driven by:

Pro Partner Participation Requirements To be eligible for Pro Partner membership, contractors must hold all required, current and applicable state license documentation, be in good standing with their distributors, and must:

• Maintain high-performing Ruud® annual product sales, with annual purchases1 made of at least 60% Ruud residential products2

• Maintain high-level customer service and satisfaction, as demonstrated by a four-star rating on the Online Ratings & Reviews Program via a minimum of 30 customer review submissions per year

• Remain committed to continuing industry education/training, including completing a minimum of 10 collective, business-wide hours of Ruud-authorized courses, each year

1Purchase minimum defined by distributor

2Any single-phase residential equipment installed in a residential application—including single-family dwellings—which includes apartments, condominiums, duplexes and homes

• Product Innovation—From exclusive first-looks to first-hand input on the design process itself, the Pro Partner Program gives contractors insider access to the best products on the market today

• Program Advancements—Enhanced and all-new Pro Partner Program’s features help support and grow business for contractors, distributors, and Ruud

• Partnership Approach—The Pro Partner Program is based on responsive, feedback-driven, mutually successful relationships at every link in the value chain

• Industry recognition that sets you apart from your competition—Exclusive Pro Partner logo; Online Reviews & Ratings Program; Biennial conference experience

• Tools and resources for providing a first-class customer experience—Quality Pledge gives contractors peace-of-mind; and KwikComfort® Financing

• Contractor incentives—High-value ProClub Rewards structure; Exclusive Ruud-administered contractor promotions

• Ruud-powered marketing & business support—Professional, customized regional digital marketing; Priority Ruud.com locator listings; Marketing Co-op Program; Exclusive program discounts and promotions; Helpful homeowner and business owner educational materials

• Technical and professional training for Pro Partners only—Graduate Studies Program on Ruud University; In-classroom and online Ruud training; Exclusive videos, blogs, events, webinars and 250+ courses; Biennial national conference with exclusive curriculum

Learn more at MyRuud.com/ProPartner or ask your Ruud distributor.

5KWIKCOMFORT ®

FINANCING

Boost Your SalesThe Ruud KwikComfort Financing program is designed to do one thing: help you increase sales by making it even easier for your customers to get their new Ruud HVAC system. We’ve added features and benefits that will appeal to you and your customers. Plus, KwikComfort Financing is backed by Synchrony Bank and offers late night and weekend customer service availability to provide support and make the financing process as streamlined as possible.

Contact Information for Canadian contractors: Joe Pulco 1-416-499-7904

Benefits of FinancingBy offering the Ruud KwikComfort Financing program to your residential customers, you’re providing a variety of financing options to help them get the Ruud home comfort system they need on a payment plan that fits their budget.

With stricter regulations and lenders continuing to exit the market, consumers have fewer credit options available to them. Meanwhile, confidence is on the rise and families are beginning to make purchases that they had been putting off. Payment options encourage consumer spending, and that makes financing more important and valuable than ever.

How Financing Benefits Contractors:• Increase sales up to 50%

• Sell larger projects

• Broaden your customer base

• Improve your close ratio

Understanding Your CustomersWhen it comes to financing, there are three basic types of customers:

1. Credit-Smart – These customers are finance-savvy and have money, but they would rather buy now and pay later. WPDI (with payment-deferred interest) plans will appeal to them.

2. Credit-Conscious – These customers follow a strict monthly budget. They’re looking for a fixed payment plan so there are no surprises month-to-month.

3. Credit-Dependent – These customers tend to have poor credit, so they’re looking for a plan that lets them make the lowest monthly payment possible.

By understanding these three types of customers, you’re able to better direct customers to the offer that’s most appealing to them.

Get Rewarded To Learn More!If you’re interested in offering financing, or taking your business to the next level, you can watch the Synchrony Toolbox training videos to learn more.

For each webinar training series you complete, you can earn a $25 Visa® gift card. The links to these trainings and more program information are available on the KwikComfort Financing page on MyRuud.com.

Special promotional rates available for Pro Partners

For more information, visit MyRuud.com, Marketing tab and click on Financing.

6COMMERCIALFINANCING

Secure More Commercial Customers with FinancingWhether your client is a business, government agency or nonprofit, chances are they’re cost-conscious. Offering payment solutions reduces upfront price concerns, which means customers can focus on the added value Ruud systems can bring their business instead of just the cost. By offering Commercial HVAC Equipment Financing, you’ll boost your sales by helping corporate customers buy the Ruud systems they want at a price they can afford.

The program is administered by GreatAmerica™, the nation’s largest private independent equipment finance company, so you can trust you’ll receive top-notch customer care that makes the financing process simple for both you and your customers.

Note: This program is not available in Canada.

Why Offer Financing?• Your business looks better – Companies that offer

financing are viewed as financially stronger and more committed to customer service

• You get in the door – Many times, clients will call or meet with you to ask questions about your financing options. This additional “face time” gives you more opportunities to demonstrate your capabilities and customer-service commitment

• You sell more – An independent study showed that companies using a finance program secured 15% more new customers who financed than those who paid cash

• Customers buy more – The same study found that customers who financed their equipment purchased 22% more than those who paid cash

• Customers spend more – Clients who finance are more likely to purchase upgraded, higher-end products when presented with finance options; They realize that for a few more dollars each month, they can afford the best product over a good product

Program Highlights• No application process – simply

register online at GreatAmerica.com/Ruud to start taking advantage of this powerful tool to increase your income

• Zero down payment

• For commercial customers only – no residential transactions

• Bundle all equipment, ductwork, installation, warranty and maintenance agreements in one invoice

• Available for transactions of $5,000 and above

• Flexible 12-60 month terms

• 90-day deferred-financing options available

• Subject to credit approval

• Low $125 documentation fee

• Call for quotes over $100,000

Questions? Contact your GreatAmerica™ Consultant, Gary Porter, at 507-929-5105 or email [email protected].

For more information, visit MyRuud.com, Marketing tab and click on Financing.

7PROTECTION PLUS®

EXTENDED SERVICE AGREEMENTSGet Started Now! 1. Log on to MyRuud.com and locate the Protection Plus page

under the Marketing Tab.

2. Click the “Login to Portal” link to go to the Protection Plus portal. If you are new to Protection Plus, accept the Terms and Conditions and enter your company information as prompted.

3. Once you are enrolled, you can navigate the portal and start selling Protection Plus!

Questions? Call 877-276-4294 or email [email protected] for assistance.

Your customers no longer have to worry about expenses related to unexpected repairs.Protection Plus® is an extended service plan that financially prepares HVAC customers for unexpected and un-budgeted repairs after the manufacturer’s limited warranty expires. When you offer your customers Protection Plus, they no longer have to worry about expenses related to unexpected repairs – and that means better customer relationships and more repeat business for you.

Benefits for your business:

• Customer Satisfaction: give your customers peace of mind

• Guaranteed Business: increased and sustained customer loyalty for the life of the plan sold

• Increased Revenue: profitable service reimbursements for claims

• Enhanced Business Tools: Secure contractor portal to easily submit and manage all claims

Protection Plus is administered by Service Net /AIG, a leading provider of extended service plan administration, which guarantees you’re providing customers with a world-class solution for their long-term HVAC needs.

Note: Program terms, rates and packages will differ for Canadian

customers. Please contact your distributor representative for more information.

Key Highlights:• Acts as an extension of the factory

parts warranty

• Offers a Labor Only coverage option

• Covers all Ruud-manufactured HVAC equipment

• Can be purchased for individual unit components or complete systems

• Residential and Commercial Application Coverage Options

• Fully transferable with shifts in home ownership

• Choose from 3 different levels of reimbursement rates

• Option of $85 deductible for homeowners or a non-deductible plan

• Option to renew on 2- and 5-year Labor Only agreements

• Supported by the Protection Plus portal, a contractor-friendly website for plan purchases and claim submission and tracking, available at MyRuud.com

For more information, visit MyRuud.com, Marketing tab and click on Protection Plus.

8WEBSITE PROGRAMSWHAT IS YOUR INTERNET MARKETING STRATEGY?

Coming in 2016 is the next generation of Ruud Websites When it comes to contractor websites, one size no longer fits all. Soon, Ruud will offer a new suite of website packages designed just for contractors—so you can choose the best one to suit your business needs, online goals and market strategy. From our base website offerings to robust LEADgen sites, it’s easy to launch the online presence you’ve been looking for to expand your business.

In 2016, Ruud’s website packages will offer you more powerful tools than ever before. With new features like responsive designs, lead generation, full statistic and site performance—as well as an array of add-ons and special web package offerings—these new packages have everything you need to take your business to the next level.

Ruud Websites are a game changer. Technology is forever changing the way we do business, and your business is no exception. It’s estimated that 97% of all consumers use the web to research local services, which means new homeowners are just a click away from locating the best HVAC contractor in their area. If you want your business to be found, an internet marketing strategy is essential. Ruud has the answer, and for many of our contractors, it can be a game changer.

Note: Check with your distributor in 2016 for website program information.

Is the LEADgen package right for your business?LEADgen 2.0 is not for everyone. But if you’re a contractor who wants an online presence—and you like the idea of a website that can drive leads to grow your business—this is the package for you.

Ideal contractor participants:• Do not have an effective internet or lead generation strategy, but desire one

• Willing to provide content for initial website setup and provide periodic updates in order to keep content fresh and relevant

• Are able to promptly respond to ALL qualified leads

• Understand this is considered a long-term strategy that requires at least a one-year commitment

Pro Partners get base website package for free.

For more information, visit MyRuud.com, Marketing tab and click on Websites.

9RUUD ADMAKERCreate Downloadable Print Ad TemplatesThe Ruud AdMaker System is a customized advertisement construction service that is free to all Ruud contractors. Located on MyRuud.com under the Marketing tab, the Ruud AdMaker Tool provides ad customization features in heating and cooling product categories. There is ample room for your special offers, promotions and custom fields for any additional messaging.

Take a look at the customizable creative that can be tailored to your local business and advertising needs using the AdMaker Tool.

Features• New designs focused on your business

• Add your logo

• Customized headers, coupons, offers and promotions

• Custom fields available for additional messaging

• Ruud logos and images are also available

• Easy-to-use, improved navigation

UP TO $2,500 SAVINGS FOR A LIMITED TIME!

SAVE BIG ON A NEW HVAC SYSTEM

go with the tried & the true

35 years in business!615.292.6110HILLERPLUMBING.COM

Pro Partner customization available


- Energy efficient

- Innovative comfort features

- Great maintenance contracts

UP TO $2,500 SAVINGS

FOR A LIMITED TIME!

615.292.6110WWW.HILLERPLUMBING.COM

35 YEARS IN BUSINESS!

© 2014 Hiller Plumbing, Heating & Cooling. LIC# ABC123456. Savings offer valid

for a limited time only and subject to change without notice. Please mention offer

when calling. 90% OFEVERY ADDEALER-FOCUSED

To use the AdMaker tool, go to MyRuud.com, Marketing tab and click on AdMaker.

10ADVERTISINGMEDIA TEMPLATES

Create Customized AdsChoose from our TV, Radio, Outdoor, Web and Direct Mail ad templates to create a professional ad customized with your business information.

• Easily customized to your local market needs

• Easily personalized to your business with your logo and photos

• Focused on the goods and services your business offers

• Highly impactful and attention-grabbing with a call to action

All of the creative options can be easily customized with your business contact information, logos and images. The ad creative you choose from these templates to use can be customized at no cost to you by our advertising agency partner, Big Red Rooster.

Don’t see what you’re looking for in our templates? You can work directly with Big Red Rooster to create your own advertisements. Visit MyRuud.com Marketing tab and click Custom Templates for more information.


© 2014 Hiller Plumbing, Heating & Cooling. LIC#

ABC123456. Savings offer valid for a limited time only and

subject to change without notice. Please mention offer when calling.

- Save up to $2,500! - Energy efficient - Great maintenance contracts

35 years in business!

615.292.6110WWW.HILLERPLUMBING.COM

Insert Your Own Company Image

UP TO $2,500 SAVINGS FOR A LIMITED TIME!SAVE BIG ON A NEW HVAC SYSTEM


35 years in business!

615.292.6110

HILLERPLUMBING.COM


© 2014 Hiller Plumbing, Heating & Cooling. LIC#

ABC123456. Savings offer valid for a limited time only and

subject to change without notice. Please mention offer

when calling.

- Energy efficient

- Innovative comfort features

- Great maintenance contracts

35 years in business!615.292.6110

WWW.HILLERPLUMBING.COM


100% F R E E CUSTOMIZATION ON RUUD ADS

For more information, visit MyRuud.com, Marketing tab and click on Custom Templates.

11TELEVISIONAD TEMPLATES

Television options include three 30-second spots (General Heating and Cooling) with 7-second customizable contractor tags. These high-impact television spots with animation will bring attention to your company and generate phone calls and emails to your business. The television spots can be viewed and downloaded on MyRuud.com. For customization and high-resolution files, visit MyRuud.com Marketing tab and click on Custom Templates.


For more information, visit MyRuud.com Marketing tab and click on Custom Templates.

12RADIOAD TEMPLATES

Radio options include 30-second radio spots that have space for 13- or 15-second tags with 6- and 8-second brand tags specific to your business information. Radio spots have been developed for cooling and heating. The radio spots and scripts are located on MyRuud.com as mp3 files. For customization and high quality files, visit MyRuud.com, Marketing tab, and click on Custom Templates.

Add the brand tag to any of the scripts above, or customize your own.

BRAND TAG :08MUSIC: [warm, friendly]

TAG: A proud provider of reliable Ruud home comfort/heating/AC systems. Celebrating the tried and the true.

Rely on Ruud.

BRAND TAG :06MUSIC: [warm, friendly]

TAG: A proud provider of reliable Ruud home comfort/heating/AC systems. Celebrating the tried and the true.Pro Partner customization available

COOLING :30MUSIC: [warm, friendly with light sound effects]

VO: Some things in life you can just rely on. Like the faithful friend who always comes when you call. [dog bark]

The paperboy who never misses a day. [bike bell]

And the tried and true performance of a new Ruud home A/C system. So here’s to reliability – built into everything we do.

Rely on Ruud.

TAG: (:12 tag – sample copy)

Get reliable cooling and comfort with a new A/C system installed by the local pros at Air America Air Conditioning. Call Air America today at 888.888.8888.

HEATING :30MUSIC: [warm, friendly]

VO: Some things in life you can just rely on. Like the perfect fit of your favorite pair of jeans. The nap-inducing powers of your trusty recliner. And the tried and true performance of a new Ruud home heating system. So here’s to reliability – built into everything we do.

Rely on Ruud.


Get reliable comfort when the weather turns cold with a new heating system installed by the local pros at Air America Air Conditioning. Call Air America today at 888.888.8888.

GENERAL HEATING & COOLING :30MUSIC: [warm, friendly]

VO: Some things in life you can just rely on. Like the comfy fit of a favorite pair of jeans. And the tried and true performance of a new home comfort system from Ruud. So here’s to reliability – built into everything we do.

Rely on Ruud.


Get reliable year-round comfort with a new HVAC system installed by the pros at Air America Air Conditioning. We’re the local team you can rely on. Call Air America today at 888.888.8888.


13OUTDOORAD TEMPLATESOutdoor designs include three customizable options. Add promotional copy with equipment images or an image of your choice. Reach people on-the-go with repeat exposure to gain awareness for your business. Templates are available for download on MyRuud.com. For customization and high-resolution files, visit MyRuud.com, Marketing tab and click Custom Templates.



14WEBAD TEMPLATES

Web ads have been created in Skyscraper, Leaderboard and Box frames. These ads can be placed on other websites to advertise your business. When clicked, visitors are taken to your website where they can learn more about your business and the services offered. These Web ads are great click-through opportunities to create and track digital leads. To download web-resolution .jpg or PSD files, visit MyRuud.com, Marketing tab and click Custom Templates.

180x150 Banners

468x60 Banners

160x600 Banners


Frame 01

Frame 02

Frame 03

RHM4453 | Ruud Pro Partner Contractor Site Banner | 468x60 | Option 1

Frame 01

Frame 02

Frame 03


Frame 01 Frame 02 Frame 03


Frame 01 Frame 02 Frame 03


180x150 Box FramesFrame 01 Frame 02

Frame 03 Frame 04


Frame 01 Frame 02

Frame 03 Frame 04



15DIRECT MAILAs Sure as a Compass Points NorthPoint your customers in the right direction with Ruud & Valassis Direct Mail options:

• Target your customers with the highest spend for home services and repairs

• Neighborhood-level or ZIP code targeting

• Target those customers going to your competition

• Behavior and purchasing potential

• Coverage of home-store geography

• Concentrate inserts within a 5-mile radius

• Optimize your ad spend so you’re not wasting dollars on disinterested customers

• Highly cost-efficient advertising at just pennies per household

Direct Mail Templates1. Select: Go to MyRuud.com, Marketing tab and

click Custom Templates, Direct Mail and select template for customization.

2. Customize: Ruud will customize the template based on your request and provide artwork at no charge.

3. Download: Take the artwork and provide it to your local printer or online printer to have cards made.

4 Easy Steps To Get Started:1. Target your best customers and review your FREE trade

area analysis with Valassis.

2. Select key dates to advertise and learn about your distribution options.

3. Choose your creative from corporate-approved options.

4. Finalize your order online with your dedicated Valassis media consultant.

Delivers Value to Your CustomersThe Direct Mail media portfolio delivers value in the mail, newspaper and online. We can integrate digital media with your print program to reach additional customers at the various touch points they use to search for good deals.

Multiple options are available to fit any budget and deliver value HOW, WHEN and WHERE you want, starting as low as 3¢ per household.

Options include:

Contact your Valassis Media Consultant toll-free at 866-576-0523 or reach out to your Ruud Consultant directly by email at [email protected].

Savings up to $1000 or more on 4th mailing with Ruud program.

NEW Special for 2016! Buy 3 insertions, get one free**Shared Mail only: Savings up to $1000 or more. Certain restrictions apply. contact Valassis for more details

© 2014 Hiller Plumbing, Heating & Cooling. LIC# ABC123456.

Savings offer valid for a limited time only and subject to change

without notice. Please mention offer when calling.

ENERGY EFFICIENCYINNOVATIVE COMFORT

FEATURESGREAT MAINTENANCE CONTRACTS

UP TO $2,500 SAVINGS FOR A LIMITED TIME!

SAVE BIG ON A NEW HVAC SYSTEM


35 years in business!615.292.6110HILLERPLUMBING.COM


Contact Information for Canadian contractors: Natasha Fisekovic 1-800-268-6966 x 261

• Shared mail

• Solo mail

• Newspaper (Red Plum® AdNotes)

• Variable data postcards


16VEHICLEIDENTIFICATION

Take advantage of the powerful advertising benefits of vehicle identification The colorful designs for truck and van identification options are sure to create head-turning, rolling billboards in the local marketplace that consumers notice and remember.

Did You Know?• A single truck with graphics, driven intra-city, can generate up to

16 MILLION visual impressions per YEAR!

• 91% of consumers notice words and images on fleet vehicles.

• 29% would base a buying decision on fleet impressions.

Sources: The American Trucking Association, Media Life Magazine, Avery Dennison

How To OrderAll vehicle decals can be ordered from the Ruud CoolZone store.

Full vehicle wraps can all be ordered through Nite-Bright, our preferred national vendor for professionally installed wraps, with free personalization to Ruud wrap designs and nationwide installation and warranty. All Ruud wrap designs personalized through Nite-Bright will be pre-approved for Ruud marketing co-op. You can contact your distributor for cost coverage options available for vehicle wraps through the co-op program.

You also have the option to download vehicle wrap designs and graphic components from MyRuud.com and take them to a local vendor of your choice to customize and install*.

*We recommend obtaining a quote from your local wrap/sign company before starting this process.

All vehicle designs, brochures and Nite-Bright order forms are available on MyRuud.com, Marketing tab under Vehicle Identification.

Ruud Vehicle Identification with Decal KitsTransform your service vehicle fleet into a powerful, rolling marketing tool for your business by taking advantage of our decals and wraps. Full wraps or individual decals and kit components are available, allowing full personalization to your company’s local marketing needs.

TOGETHERWE,RE THE BEST IN THE LEAGUERuud + Company Name

RESIDENTIAL WATER HEATING

000.000.0000companywebsite.com


TOGETHERWE,RE THE BEST IN THE LEAGUERuud + Company Name


Ruud.com


Ruud.com

TOGETHERWE,RE THE BEST IN THE LEAGUERuud + Compant Name


Ruud.com



Contact Information for Canadian contractors: Ryan Stevenson 1-800-207-1163 CarWraps®, Division of Southwood Graphics

Pro Partners receive special discounts and promotions on wrap purchases through Nite-Bright.

For more information, visit MyRuud.com Marketing tab and click on Vehicle Identification.

17The new DesignStar will provide our contractor customers with a robust ACCA-approved solution. While we understand that it may take some time for our customers to adjust to this new solution, we are committed to educating you every step of the way, and we will have several training opportunities available so that you can increase your comfort level with the new program.

DesignStar now includes the following features:

• ACCA-approved, Manual J8 load calculator

• Manual S equipment selection

• Proposal builder

• Operating costs (e.g. ROI for the homeowner)

• Pricing, which enables the contractor to quote their company’s prices in the proposal

• Professional, customized presentation capabilities allowing the contractor to brand the proposal and presentation with the company’s logo and identity

Grow your business with DesignStar.It’s easy to use and will make an impact in your presentation—and ultimately set you apart from the competition. To gain access to the all-new DesignStar, talk to your Ruud distributor today.

Access on-the-go or in office from all devices: laptop, desktop, phones and tablets

DESIGNSTAR™

For more information, go to MyRuud.com, Marketing tab and click on DesignStar.

18FLEET VEHICLE INCENTIVES

Offered by GM & NissanRuud contractors can now cost-effectively add to their fleet of company trucks and vans – in style.

Ruud has partnered with the GM Fleet & Nissan Fleet—now also including select Infinity models—to offer exclusive allowances on eligible vehicles. This special offer is available in all 50 states. Complete details can be found at MyRuud.com, Marketing tab and click on Vehicle Incentives.

Note: This program is not available in Canada.

Documentation Required for Eligibility:You must provide two forms of documentation to obtain allowances for Ruud fleet incentives. This is required to show that your company is a valid operational business, as well as showing your affiliation with Ruud.

GM Fleet RequirementsGM Required Business Documentation (must show one):

• Commercial business tax ID

• Sales tax license

• State occupational/trade license

• Prior year Schedule C form 1040

GM Required Relationship Documentation (must show one):

• Contractor/distributor agreement or certificate

• Official letter from Ruud documenting relationship signed by your distributor (available at in vehicle incentives brochures on MyRuud.com)

Nissan/Infiniti Fleet RequirementsNissan Required Business Documentation (must show one):

• Online application for NNA Fleet Certification Number listing your business information.

Nissan Required Relationship Documentation (must show one):

• Contractor/distributor agreement or certificate

• Official letter from Ruud documenting relationship signed by your distributor (available in vehicle incentives brochures on MyRuud.com)

For more information, visit MyRuud.com Marketing tab and click on Vehicle Incentives.

19NEW CONTRACTOR APPWith a few clicks, get great online tools, and content to help you work more efficiently in the field. It’s the Contractor App and it’s free to download. Simply visit MyRuud.com on your tablet or mobile device.

Explore the Features• iOS or Android friendly—download

on the Google Play Store or the Apple iTunes Store

• Customized content based on you, and programs or promotions in which you enrolled

• Product browser—share and send product information, literature, images and more right from the app

• Quick Search—launch instant product and content searches without navigating through menus

• Contractor Serial Tool (CST)—easily enter serial numbers and homeowner information on the go, which pushes data to all programs, points, and promotions you participate in

Available for download beginning January 2016

VIEW & SHARE PRODUCT INFO RIGHT FROM THE APP!

For more information, visit MyRuud.com Support tab and click on Apps.

20RUUD UNIVERSITYTRAINING

How to Access Ruud University Online? Go to RuudUniversity.com using your MyRuud.com login credentials.*

*If you do not have a MyRuud.com account, visit the website and click the “Request an Account” button. You may also complete an online form at RuudUniversity.com for a Ruud University account only.

How to Access Ruud University Classroom Events?All field technical training is sponsored by your local Ruud distributor. Contact your distributor for a list of upcoming events or to request a specific class.

About the Ruud UniversityDeveloped and taught by leading trainers and HVAC industry experts, Ruud University is your one-stop resource for top-notch professional training. Curriculum spans across three learning levels – simply pick the core area and level that suits your needs. Even better, all Ruud University curriculum may be funded using Ruud distributor co-op funds, so contact your distributor to receive approval.

Who’s Eligible?The School of Technical Excellence and The School of Sales Development are available to all Ruud HVAC contractors.

Take Your Know-How to the Next LevelEnsuring our contractors’ success is at the heart of everything Ruud does – that’s why we established the Ruud University. Its mission is simple: develop the best-trained contractor and distribution network in the HVAC industry.

Through an exciting blend of online and classroom curriculum, contractors receive expert technical and business training to get them ahead in today’s competitive marketplace. When you graduate with your Ruud University certificate, you can count yourself at the top of your class – and your business.

Exclusive technical and professional training for Pro Partners

—Graduate Studies Program on Ruud University; In classroom and online Ruud training; Exclusive videos, blogs,events, webinars and 250+ courses; Biennial national conference with exclusive curriculum

For more information, visit MyRuud.com Education tab and click on Ruud University.

21RUUD UNIVERSITYTRAINING

Ruud University SchoolsThe Ruud University comprises several different schools, each focusing on a core area.

• School of Technical Excellence – Available to Ruud contractors to enhance your technical proficiency, reduce callbacks and grow brand confidence

• School of Sales Development – Acquire the tools and strategies to be a successful salesperson

Three LevelsEach Ruud University school includes 2-3 learning tracks.

• Master – Ideal for contractors who are new to Ruud, new to the HVAC industry, moving to new roles or wanting to refresh core knowledge

• Elite – Builds on the Master Track curriculum to take HVAC industry skills to the next level

• Genius – Designed for experienced contractors, these complex courses provide a high degree of learning objectives to teach superior technical skills Most of the School of Technical

Excellence courses are recognized by NATE and many states for Continuing Education Units (CEU).

Ruud University OnlineThe Ruud University is supported by a contractor-friendly website. Use your MyRuud.com login information to access RuudUniversity.com, where you can:

• Enroll in Ruud University online courses

• Access course materials

• Make payments

• View course costs, prerequisites, and registration details

• Track progress through Ruud University curriculum

• Purchase HVAC training resources through the bookstore

For more information, visit RuudUniversity.com or email [email protected].

For more information, visit MyRuud.com Education tab and click on Ruud University.

22RUUD 360°+1DESIGN PHILOSOPHY

360° ExplainedFor nearly a century, Ruud has been the industry leader, pioneering numerous industry firsts that meet the needs of homeowners and contractors. We consider the work that goes into installing and servicing our products as well as how we can deliver the best homeowner experience… and then we take it further. That’s 360°+1.

We engineered performance, innovation and everyday improvements into even the smallest details, resulting in four key product feature categories: 360° Installability™, 360° Serviceability™, 360° Performance™ and 360° Integration™. We took it a step further and delivered “PlusOne™” advantages – unique Ruud innovations designed to make your job easier while providing homeowners with the ultimate home comfort experience.

Visit MyRuud.com/360 for more information.

360˚ Performance™

360˚ Installability™ 360˚ Integration™

360˚ Serviceability™

For more information, visit MyRuud.com Marketing tab and click on 360+1 Philosophy.

23COOLZONEONLINE STORE

Products not shown to scale.

Build a better business brand with CoolZoneCoolZone is our online store that offers the Ruud branded products and literature you need to grow your business. Ruud branded apparel, work gear, signage, promotional items and literature are all available to you on one easy-to-use site. Navigate our entire selection, find the products you’re looking for and place your order. It’s that simple. And it’s all here for you, our valued Ruud contractor.

Easily Navigate the CoolZone SiteThe navigation on the left of the site allows you to search through different categories for the items that you’re looking for.

• Apparel – shirts, hoodies, jackets, uniforms and hats

• Identification Products – pop-ups, banners, decals, service stickers, stools, signs and display racks

• MotorSports – racing banners and flags

• Promotional Items – business folders, binders, drinkware, bags, coolers, pens, magnets, key chains, tools, tool bags, novelties and gifts

• Heating & Cooling Division – consumer literature, promotional literature, product literature, spec sheets and catalogs

CoolZone is accessible via MyRuud.com Marketing Tab, and clicking Ruud CoolZone or by visiting RuudCoolZone.com.

Exclusive Pro Partner items available on CoolZone.

you can trust pro partners to provide a truly

top-of-industry customer experience.

• Ruud evaluates Pro Partners yearly to ensure they are

continually providing exceptional customer service and

meeting the highest program standards

• Pro Partners are held accountable for the dependable,

safe and satisfactory installation and servicing of high-

performing Ruud products

• Our authenticated Online Ratings & Reviews program

uses third-party validation to ensure trusted, customer-

recommended service from a Pro Partner

pro partners receive elite program benefits

that pass directly to you.

• Every year, Pro Partners complete advanced technical

and professional training, enabling them to continually

provide you with the best service and advice on all Ruud

technologies and solutions

• Pro Partners can offer you a better value on Ruud

equipment and installations than any other contractor,

with exclusive Pro Partner financing options and

promotional offers—so you can afford the solution

that’s best for you

why choose a pro partner?

PRINTED IN THE U.S.A. • 11/15 • WP • FORM NO. M22-1907

contact us

OR LEARN MORE

GET THE PEACE OF MIND

OF A RUUD-RECOGNIZED

PRO PARTNER CONTRACTOR

GO WITH A

pro

when you need an independent

heating and cooling contractor

you can trust, turn to the pros—

Ruud Pro Partners.

No other contractor supplies, installs and

services more Ruud residential solutions.

Plus, Pro Partners are held to the highest

standards of customer service, professional

training and industry expertise. And you

don’t have to take our word for it. All Pro

Partners maintain a minimum 4-star customer

rating each year, based on 3rd-party

validated online reviews from real

homeowners like you.

For more information, visit MyRuud.com Marketing tab and click on CoolZone.

24HELP DESKDo You Have a Question or Need Additional Support?Contact the Help Desk.

The Ruud Help Desk is a good source of support for all your questions regarding MyRuud.com marketing programs, products, warranties and much more. Non-standard questions made through the Help Desk will be promptly escalated to the appropriate Ruud personnel.

Help Desk inquiries should be directed to [email protected].

For more information on Marketing programs, tools, services and training visit MyRuud.com/MarketingKit or contact your local Ruud distributor.

Contact your local distributor formore information.

For more information, visit MyRuud.com Support tab and click on Help Desk links.

IT’SPROTIME



Distributor Guide

CHECK OUT THE NEW MYRUUD.COM

2016 marketing PROGRAMS & SERVICES GUIDE

Ruud manufactures residential & commercial heating, cooling and water heating products. “In keeping with its policy of continued progress and product improvement, Ruud reserves the right to make changes without notice.”Printed in the U.S.A. 11/15 WP Form No. M22-1926

Ruud Heating, Cooling & Water Heating • P.O. Box 17010, Fort Smith, AR 72917Rheem Canada Ltd./Ltée • 125 Edgeware Road, Unit 1, Brampton, ON L6Y 0P5

Documents

MYRUUD.COM 2016 marketing › AWSProd › sites › ACKit › 2016-docs › m… · • News, how-to videos, user guides, and much more at your fingertips For a MyRuud.com account,